NUMI ORGANIC TEA NUMI MISSION PURE TEA Numi’s mission is to be the most innovative tea company Numi Organic Tea blends premium, organic teas and herbs in the world, dedicated to quality, sustainable values and a with 100 percent real fruits, flowers and spices. By using commitment to community. real ingredients and not bitter-tasting tea dust or fannings, it is not necessary to mask poor quality tea with “natural” NUMI VISION flavorings, oils or fragrances. Numi Organic Tea has utilized Numi’s vision is to inspire well-being of mind, body and spirit the alchemy of careful blending to produce an award- through the simple art of tea. Numi elevates the tea experience winning product line. Numi lets nature speak for itself. through innovation and quality, as well as a commitment to the environment and our global community. Numi hopes NUMI FLAVORS to educate and influence others to make a difference in Numi offers a variety of premium organic teas and herbal their contribution to society. Numi is an organization that teasan blends, Flowering Teas™, loose leaf tea, gifts and celebrates difference and creativity; the company occupies a tea chests. See www.numitea.com for a full catalog. vibrant office space and tea garden that invites all to find their own thoughts and visions and take the tea transformation. WHERE IS NUMI SOLD? Numi is nationally available at Whole Foods Market, NUMI PROMISE Safeway’s Organic Marketplace, Amazon.com, Cost Plus Through authenticity, creativity, and commitment to people World Market, independent natural food stores & co-ops, and planet, we bring you the purest, best tasting organic tea. and conventional grocery stores. Numi is distributed to more than 30 countries. CELEBRATING PEOPLE, PLANET AND PURE TEA PEOPLE Numi Organic Tea sources its teas and ingredients directly from fair labor gardens that pay farmers and workers fair wages that allow their families to thrive. Over half of Numi’s teas (26 of 43 tea box SKUs) are sourced from Fair Trade Certified™ gardens, which empower tea growers to invest Fair Trade premiums back into their communities. In 2013, Numi introduced its new Fair Labor Practices (FLP) program, a proprietary verification program that uses a continuous improvement model to focus on labor and workplace conditions throughout Numi’s entire foreign supply chain. To date, all of our pu•erh tea blends are Verified Fair Labor™. Numi is constantly working to improve and expand its commitments to the communities it works with, and aims to have all its products socially certified. PLANET Numi Organic Tea is committed to minimizing impact on the planet through thoughtful choices in sourcing, production and packaging. Numi Organic Tea sources organic teas and herbs, which help protect the health of farmers, the consumer and the planet. Numi uses natural, biodegradable, filter- paper tea bags, rather than GMO corn or plastic “silky” tea sachets. Numi’s tea boxes are made of 85% post-consumer waste, printed with soy-based inks and without unneeded shrink-wrap. Numi Organic Tea partners with programs that lower and offset carbon emissions. MEDIA FACT SHEET: TEA GUIDE The top leaves and bud of the camellia sinensis bush yield WHITE TEA thousands of varieties of tea. Like different vines for different White tea has been treasured for over a thousand years as wines, tea farmers harvest different bushes for specific the finest of all teas and for a time was reserved solely for varieties of tea. Chinese royalty. Harvested in early spring, tender young buds are carefully plucked the day before they unfurl into GREEN TEA leaves. The downy buds are briefly withered and then It has been said that over 10,000 types of green tea exist in quickly air dried to prevent oxidation. As a result of minimal China alone. The combination of a bud and top leaf from the processing, white tea is valued for its high concentration of tea plant provides the backbone for green tea. Once picked, polyphenols. The flavor of white tea can be described as the tea begins its journey down the mountain where it will delicate, sweet, velvety, and reminiscent of fresh apricots. be thinly spread in the shade and left to air-dry to prevent oxidation. From there it may be sifted, rolled, flattened, NUMI’S TOP WHITE TEAS tumbled or shaken over a heat source, depending on the flavor profile desired. WHITE ROSE ORANGE SPICE NUMI’S TOP GREEN TEAS White tea & fragrant White tea, real orange rose buds peel & spice GUNPOWDER GREEN TOASTED RICE Full leaf smooth Nutty & savory smooth green tea pearls green tea & toasted rice HERBAL TEASANS Tea is a misnomer for anything steeped in hot water. Teas only come from the tea plant, while “teasan” is our term, from the French tisanes, for brewed herbal beverages. MATÉ LEMON DECAF GINGER LEMON Herbal teasans are dried pure herbs, fruits, flowers and Yerba Maté, green tea, Decaf green tea, ginger, spices, and are naturally caffeine free (with a few exceptions & lemon myrtle & lemongrass like yerba maté). Grown all over the world, teasans have been steeped in hot water since the beginning of time for a warm soothing beverage or an invigorating boost to the day. BLACK TEA Black tea results from the full oxidation of the bud and first NUMI’S TOP HERBAL TEASANS two leaves of the tea plant. Like green and white teas, a high quality black tea is picked early in the spring and contains a high ratio of bud-to-leaf. Lower quality black teas are prepared from fannings and dust (not full leaf), and will ROOIBOS ROOIBOS CHAI taste bitter and harsh. Large and full leaf black teas will have Earthy vanilla South Warming spices & aromas that are clean, nutty, and bright, with flavors that are African healer earthy vanilla tones brisk, full, coppery and soft. NUMI’S TOP BLACK TEAS MOROCCAN MINT CHAMOMILE LEMON Refreshing sweet Sweet flowers & bright AGED EARL GREY™ BREAKFAST BLEND mint leaves lemon myrtle leaves Assam black tea aged Rich hearty blend of with real bergamot black teas orange GOLDEN CHAI™ CHINESE BREAKFAST™ Assam black tea Full-bodied Yunnan & sultry spices black tea MEDIA FACT SHEET: TEA GUIDE PU•ERH TEAS INDULGENT TEA Pu•erh is an ancient tea picked from 500 year old wild tea Indulgent Tea is a new collection of chocolate teas that trees in Yunnan Province, China. Unlike the processing of celebrate the blending of two of humanity’s most revered green, white and black teas, pu•erh undergoes a unique traditions – tea and cacao. It is the perfect harmony for tea fermenting process: once picked, the leaves are piled, and chocolate lovers looking for a guilt-free treat. dampened and turned over a 60-day period, then dried. The resulting taste is rich and smooth with hints of malt – a great, NUMI’S TOP INDULGENT TEAS energizing alternative to coffee. NUMI’S TOP PU•ERH TEAS CHOCOLATE ROOIBOS CHOCOLATE Smooth vanilla notes EARL GREY CHOCOLATE PU•ERH EMPEROR’S PU•ERH Rich cacao with Velvety & smooth Bold, rich & malty citrus highlights CHOCOLATE MINT CHOCOLATE SPICE Bright sweetness Rich in exotic chai spices CARDAMOM PU•ERH GINGER PU•ERH accents cacao Sweet, aromatic Earthy, warm & & spicy peppery SAVORY TEA® Numi’s Savory Tea combines real organic vegetables, wild herbs, decaf tea and aromatic spices for a satisfying experience. Inspired by recipes from around the world, these satiating veggie-spice-tea blends are rich in flavor, yet light enough to enjoy any time of day. It’s not quite a soup, but more than a tea. NUMI’S TOP SAVORY TEAS CARROT CURRY FENNEL SPICE Curry & ginger envelop Crisp fennel is finished sweet carrots with orange peel TOMATO MINT SPINACH CHIVE Bright infusion of Spinach greens tomato & mint balance citrus notes MEDIA FACT SHEET: INDULGENT TEA Numi Organic Tea is proud to announce a brand new product CHOCOLATE ROOIBOS Smooth South African line: Indulgent Tea. Launched at the 2014 Winter Fancy rooibos is enveloped by creamy real vanilla Food Show, this collection of chocolate teas celebrates the beans, sweet honeybush and rich cacao. This blending of two of our favorite things: tea and cacao. sensual treat is a delightful, soothing beverage you can melt into. Chocolate Rooibos is blended While food trends come and go, chocolate has been an with 45% cacao. object of cravings and affection since the first cacao plant originated in the Amazon in 2000 BC. Today, chocolate is getting its due for being more than delicious, and is heralded CHOCOLATE MINT This blend of Numi’s for its health benefits and mood-boosting properties. Moroccan Mint, cacao and orange peel has a Numi’s Indulgent Teas provide the perfect guilt-free way for sweet balance. The spearmint flavor adds a bit chocolate lovers to satisfy their sweet tooth and enjoy the of spice while orange peel adds a hint of citrus. good-for-you qualities of cacao. Chocolate Mint is blended with 55% cacao. With only five calories per cup, no sugar, and a SRP of $7.99 for a box of 12 tea bags, Numi Indulgent Teas make it easy to CHOCOLATE EARL GREY Numi’s Aged Earl save on both calories and cash compared to a fancy mocha Grey™ tea blends perfectly with cacao and real or chocolate bar. Enjoy these exquisite blends any time of the vanilla beans. Sweet bergamot orange notes day with milk or honey, or simply on their own. harmonize with creamy vanilla and chocolate for a captivating treat. Chocolate Earl Grey is Numi Indulgent Teas are Certified Organic, Verified Non-GMO, blended with 50% cacao. Fair Trade Certified™, and made with 100% real ingredients (not “natural” flavorings or perfumes), including real cacao powder.