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Produce Business October 2012

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Produce Business October 2012 Cover.qxd:Layout 1 9/28/12 10:05 AM Page 1 OCTOBER 2012 • NON-TRADITIONAL PRODUCE OUTLETS SPECIALINSERT OCT. 2012 • WWW.PRODUCEBUSINESS.COM • VOL. 28 • NO. 10 • $9.90 INSIDE: THE PUNDIT LOOKS AT THE MANGO RECALL WHOLESALER’S SURVIVAL GUIDE •CONSUMER PACKAGING SALAD TRENDS •RED RIVER VALLEY POTATOES SAN LUIS VALLEY POTATOES •FLORIDA FALL PRODUCE IMPORTED BERRIES •CALIFORNIA CITRUS •MEXICAN IMPORTS •APPLES REGIONAL PROFILE:DETROIT •ORGANIC CONSUMER GROWTH •PECANS PMA AISLE BY AISLE BOOTH REVIEW DOLE Veg.qxd:Ad 9/25/12 4:06 PM Page 1 TOC.qxd:Layout 1 10/1/12 11:50 AM Page 1 OCTOBER 2012 • VOL. 28 • NO. 10 • $9.90 COVER PHOTO COURTESY OF FRESH HEALTHY VENDING p.58 26 PRODUCE FINDS A HOME IN 38 WHOLESALER’S SURVIVAL GUIDE: 10 WAYS PRODUCE “MIDDLEMEN” PREVAIL NON-TRADITIONAL OUTLETS Wholesalers thrive by emphasizing strengths and adding new services. From convenience stores and gas stations to drug stores and vending machines, 52 CONSUMER PACKAGING: FIVE THINGS TO CONSIDER produce is popping up in a number of With consumer and retailer requirements rising, the novel places. packaging industry is making strides to meet their needs. 58 SALAD CATEGORY CONTINUES TO EXPAND New innovations have helped expand the packaged salad category, leading to more sales opportunities. 12 THE FRUITS OF THOUGHT Florida-Mexico Tomato Battle 62 RED RIVER VALLEY GROWERS CONFIDENT Distracts From A Focus On Consumers IN PROVIDING QUALITY RED POTATOES Retail promotions on the table, despite challenges from Mother Nature. 154 RETAIL PERSPECTIVE Back ToBasics 67 GROWERS PREDICT A SOLID SEASON FOR SAN LUIS VALLEY POTATOES Good crop quality and increasing acreage result in good volume to meet buyer needs. 156 EUROPEAN MARKET European Economic Crisis 72 FLORIDA FALL PRODUCE SHINES Transforms Shopping Behavior Florida produce adds color, flavor and nutrition to fall menus. 158 VOICE OF THE INDUSTRY 79 IMPORTED BERRIES HELP MAINTAIN A YEAR-ROUND SUPPLY Earth-Safe Soil: Industry Once the domestic berry supply has finished, retailers can Opportunity, Planet Necessity rely on high quality imports to keep consumers very happy. 85 CALIFORNIA CITRUS PROVIDES A SOLID RING FOR PRODUCE DEPARTMENT California Navel oranges, along with Clementines and p.85 Mandarins, are some of California’s most beloved fruit. p.72 Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. OCTOBER 2012 •PRODUCEBUSINESS 3 TOC.qxd:Layout 1 10/1/12 11:51 AM Page 2 OCTOBER 2012 • VOL. 28 • NO. 10 • $9.90 8 THE QUIZ 10 WASHINGTON GRAPEVINE 14 TRADE SHOW CALENDAR 16 PRODUCE WATCH 24 RESEARCH PERSPECTIVES p. 125 p. 142 25 COMMENTS AND ANALYSIS MERCHANDISING REVIEWS 160 INFORMATION SHOWCASE 125 Apples: 15 Thoughts To Help In A Tough Year Despite weather woes, apple growers/shippers 162 BLAST FROM THE PAST around the country remain positive for future seasons. REGIONAL MARKET PROFILE 138 Spotlight On Detroit Despite its economic hardships, the Detroit region is known p. 162 for independent retailers that cater to its diverse population. ORGANIC PRODUCE MARKETING 142 Make The Most Of Demographic Opportunities For Organic Growth The organic category continues to grow in more than pocket niches around the country. DRIED FRUIT AND NUTS 150 Halves Or Pieces, Pecans Sell Well In Produce With dedicated merchandising efforts and a bit of consumer education, paying attention to pecans can go a long way toward boosting sales. 20 FROM THE PAGES OF THE PERISHABLE PUNDIT Putting Mango Recall Into Perspective 115 SPOTLIGHT ON MEXICAN IMPORTS (PART II): Mexican Tomato Importers Make Appeal For Market Access Tomatoes represent over $800 million FOB and 20 to 25 percent of the value of produce brought into Nogales. 91 FLORAL MASTERS OF MERCHANDISING 99 PMA AISLE BY AISLE BOOTH REVIEW p. 91 p. 99 Change Service requested: POSTMASTER: Send address changes to PRODUCE BUSINESS, P.O. Box 810425, Boca Raton, FL 33481-0425. PRODUCE BUSINESS (ISSN 0886-5663) is published monthly for $58.40 per year by Phoenix Media Network, Inc., P.O. Box 810425, Boca Raton, FL 33481-0425. 4 PRODUCEBUSINESS• OCTOBER 2012 Paramount Citrus.qxd:Ad 9/17/12 11:42 AM Page 1 APIO.qxd:. 9/14/12 1:15 PM Page 1 APIO.qxd:. 9/14/12 1:15 PM Page 2 Quiz.qxd:Layout 1 9/28/12 4:30 PM Page 1 PRODUCE QUIZ THIS MONTH’S WINNER Carlos A. Ramirez OCTOBER. 2012 • VOL. 28 • NO. 10 • $9.90 E Foods Inc. P.O. Box 810425 • Boca Raton • FL 33481-0425 Produce Sales Broker Phone: 561-994-1118 • Fax: 561-994-1610 [email protected] Altamonte Springs, FL PRESIDENT &EDITOR-IN-CHIEF As a little boy in Hon- all over the country, as well as the Caribbean James E. Prevor duras, Carlos Ramirez used and Central America,” he says. “Because of my [email protected] to work with his father on relationships with grower/shippers, I get great PUBLISHER/EDITORIAL DIRECTOR the family farm. “I always deals, and then am able to pass those on to Ken Whitacre remember him making fresh my wholesaler clients.” [email protected] pumpkin soup in the fields,” Ramirez recol- Prior to moving to Florida five years ago, lects. “Even though my father was a cartogra- Ramirez started receiving PRODUCE BUSINESS SPECIAL PROJECTS EDITOR pher for the government, he also sold his fresh when he worked as a senior buyer with BEC Mira Slott fruit and vegetables for extra money.” For Car- Corp. in Puerto Rico. “I’ve been reading the [email protected] los, produce was in the blood, and he went on magazine for 15 years; it’s so important to ASSOCIATE EDITOR to earn a Masters Degree in agricultural busi- stay informed,” he says. “It keeps me aware Jennifer Leslie Kramer ness from Florida A&M University. of all the different produce companies and [email protected] As a produce sales broker for E Foods Inc., what they are doing. It also allows me to go EXECUTIVE ASSISTANT he is responsible for sales and procurement of back to my customers and suggest better Fran Gruskin fresh produce. “I have a number of clients from ways to merchandise their produce.” [email protected] How To Win! To win the PRODUCE BUSINESS Quiz, the first thing you have to do is enter. The rules are simple: Read PRODUCTION DIRECTOR through the articles and advertisements in this issue to find the answers. Fill in the blanks corresponding to the Diana Levine questions below, and either cut along the dotted line or photocopy the page, and send your answers along with a [email protected] business card or company letterhead to the address listed on the coupon. The winner will be chosen by drawing from the responses received before the publication of our December issue of PRODUCE BUSINESS. The winner must agree to PRODUCTION LEADER submit a color photo to be published in that issue. Jackie Tucker WIN A DIGITAL ICELESS WINE COOLER PRODUCTION DEPARTMENT SUNSHINE GORMAN Always have a chilled bottle of wine at your fingertips with an FREDDY PULIDO iceless wine cooler. A built-in database features 40 varieties of red, white and sparkling wine to adjust the bottle to its proper serving TRADE SHOW COORDINATOR temperature for the optimum flavor. Includes a countdown timer and Jackie LoMonte a handy quick chill feature. [email protected] EDITORIAL INTERN QUESTIONS FOR THE OCTOBER ISSUE Madeline Mesa [email protected] 1) What is the email address for retailers to order POM Wonderful display bins?_______________ CONTRIBUTING EDITORS ______________________________________________________________________________ Carol Bareuther, Julie Cook Ramirez, Paula Hendrickson, Bob Johnson, 2) What states do Paramount Citrus’ grapefruits come from? _____________________________ Jodean Robbins, Barbara Robison, Lisa White ADVERTISING 3) What is the PMA booth number for Village Farms? ___________________________________ Eric Nieman, Associate Publisher [email protected] ______________________________________________________________________________ Wendy Jones [email protected] 4) How big is the refrigerated space at Maurice A. Auerpak Inc.? ___________________________ Sandy Lee ______________________________________________________________________________ [email protected] Bill Martin 5) Name three companies that will be at the “Fresh From Florida” pavilion at PMA Fresh Summit. [email protected] ______________________________________________________________________________ Ellen Rosenthal [email protected] 6)What is the address for Red Blossom Farms? _________________________________________ Joel Schwartz [email protected] ______________________________________________________________________________ FLORAL DEPARTMENT MARKETING E. Shaunn Alderman This issue was: J Personally addressed to me J Addressed to someone else [email protected] Send insertion orders, payments, press releases, Name ______________________________ Position ______________________________ photos, letters to the editor, etc., to PRODUCE BUSINESS, P.O. Box 810425 Boca Raton, FL 33481-0425 Company __________________________________________________________________ PH: 561.994.1118 FAX: 561.994.1610 PRODUCE BUSINESS is published by Phoenix Media Network, Address ____________________________________________________________________ Inc. James E. Prevor, Chairman of the Board P.O. Box 810425, Boca Raton, FL 33481-0425. City
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