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He is best known for having designed pictograms Otl Aicher the Summer Olympics in Munich that proved influential on the use of stick figures for public signage, as well as designing the typeface Rotis. Aicher also Otl Aicher the Ulm School of Design. Aicher was a classmate and friend of Werner Scholl, and through him met Werner's family, including his siblings Hans Otl Aicher Sophie Schollboth of whom would be executed in for their membership in the White Rose resistance movement in Nazi Germany. Like the Scholls, Aicher was strongly opposed to the Nazi movement. He was arrested in for refusing to join the Hitler Youthand consequently he was failed on his Otl Aicher college entrance examination in He was subsequently drafted into the German army to fight in World War IIthough he tried to leave at various times. In he deserted the army, and went into hiding at the Scholls' house in Wutach. Inafter the end of the war, Aicher began Otl Aicher sculpture at the Academy of Fine Arts Munich. Inhe opened his own studio in Ulm. Aicher was heavily involved in corporate branding and considered one of the pioneers of Corporate design. In Aicher was asked by the organisers of the Summer Olympics in Munich to become the Olympic Games' lead designer. Basing his work in part on iconography for the '64 Games, Aicher created a set of pictograms meant to provide a visual interpretation of Otl Aicher sport they featured so that athletes and visitors to the Olympic village and stadium Otl Aicher find their way around. These designs were directly influential on the DOT pictogramsdeveloped in by the United States Department of Otl Aicherwhich applied the same principles to standard public signage such as those for toilets and telephones; the DOT pictograms have in turn been used Otl Aicher the world. The series of pictograms he created was not a simple task; the goal of each pictogram was to function as a clear sign of the activity it represented while simultaneously maintaining its universal comprehension. Otl Aicher also helped to design the logo of the Munich Olympics. He went through several stages with his design team before finally finding the successful emblem. Other ideas were to use the surrounding areas of the Otl Aicher, referencing the sun, Otl Aicher and landscape within the design. Designer Coordt von Mannstein reworked Aicher's original design Otl Aicher a mathematical calculation to amalgamate the garland and spiral together to get the final design. The colours chosen for the Otl Aicher of the games were selected to reflect the tones of the Alps. The Otl Aicher in blue and white would make up the palette of colours which also included green, orange and silver. Uniforms were colour-coordinated to represent these themes, the Olympic staff could be identified as working for a particular department by the colour they were wearing. Aicher used the typeface Univers for the Olympic designs. The design team used a technique called "posterization" for the graphics on the posters, separating the tonal qualities from the images in a manual process and using the official munich colours for these games. The posters were displayed all around the city of Munich and around the Olympic sites. Posters were hung in twos alongside posters designed by famous artists chosen to represent this Olympics such as Otl Aicher HockneyR. KitajTom Wesselmann and Allen Otl Aicher. He also created the first official Olympic Mascot, a striped dachshund named Waldi. In Otl Aicher became a consultant of the kitchen manufacturer bulthaup. He also designed the logo for the University of Konstanz as well as Munich Airportthe latter consisting of the letter M in a simple sans-serif font. From Wikipedia, the free encyclopedia. Otl Aicher. UlmGermany. Design and Culture. New York: Phaidon Press Inc. Namespaces Article Talk. Views Read Edit View history. Help Learn to edit Community portal Recent changes Upload file. Download as PDF Printable version. Wikimedia Commons. Otto Aicher 13 May UlmGermany. Academy of Fine Arts Munich. Otl Aicher | AisleOne

Otl Aicher Otl Aicher also known as Otto Aicher, was a German graphic designer and typographer, who was considered by many to be ahead of his time. His style is known to be crisp and clear, Otl Aicher focused primarily on conveying function than aesthetical values. He is best known for designing pictograms for the Summer Olympics in Munich. Aicher was a key influential figure in the Otl Aicher of graphic design, as his stick figures from his pictograms set a standard for public signage. In his younger years, Aicher befriended a classmate named Werner Scholl. Aicher, like the White Rose group, was also against the Nazi movement. An example of his disapproval of the movement was inwhen Aicher was arrested for Otl Aicher to join the Hitler Youth. As a result of his defiance, he was made to fail on his college entrance exam in He attempted to leave the army on numerous occasions. In the year ofOtto Aicher finally managed to desert the German army, after spotting an opportunity to escape. Once the war came to an end inAicher enrolled at Academy of Fine Arts Munich to gain an education in sculpture. A year later, he opened up his own studio in Ulm. The design school then became a highly successful art institution, and was considered to be one of the leading education centers in Germany until it closed down in The German airline Lufthansa, requested Aicher to redesign their logo, which came Otl Aicher inand is still an iconic logo to this day. The new and improved version of the logo was altered so that the crane was placed inside a circle, and the color palette consisted of a dark navy blue combined with a bright yellow. In the year ofOtl Aicher was approached by the organizers Otl Aicher the Summer Olympics to be the lead designer for the Olympic Games. To design his pictograms, he used the Tokyo Olympic games design as guidance, and sought out advice from Masaru Katsumi, who designed Otl Aicher. Since the last Olympics in Otl Aicher was during the Nazi regime, Aicher and the German Olympic committee Otl Aicher actively trying to erase the swastika image from the previous Olympics. He strived to come up with something that did not contain any hint of an agenda, while at the same time focusing on the athletic events. The result was a grid of 21 pictograms consisting of simple stick figures of athletes in various sports such as swimming, running, and biking. The goal for creating these pictograms, was to create images that would convey the necessary meaning without using text, or in other words, the images essentially had to be universally understandable. This way, visitors and athletes for the Olympics could easily navigate their way around the stadium and the Olympic village. As time went on, these pictograms grew in popularity and began to Otl Aicher out all around the globe. Even to this day these signs can be seen all around the world, from bathroom and no smoking signs to areas of transportation, such as the airport. Otl Aicher designed the logo for the Munich Olympic games. It took many steps to reach a final product with his team, but eventually they settled down on a garland that represented the sun with the five Olympic rings merged together in a spiral shape. He also used Otl Aicher Univers typeface for many of the Olympic game designs. For the colors he incorporated into his designs, he used a Otl Aicher that was intended to reflect the color of the Alps. The colors were very vibrant in hues of blue, Otl Aicher, green, and also orange. They were also meant to Otl Aicher a certain theme for the Olympics. The colours were used to identify themes such as media, technical services, and public functions, with each them having a different colour so visitors could differentiate the themes around the Olympic stadium and Olympic village. Uniforms were colour-coordinated to represent these themes, the Olympic staff could be identified as working for a particular department by the colour they were wearing. At Otl Aicher time, the posters had to be created manually, as photoshop still did not exist at the time. Lastly, Aicher also created the first Olympic mascot, which for this particular Olympics was a striped dachshund named Waldi, which incorporated the thematic colors of the Olympics. The work created for the Olympics still remains as iconic as ever, with others still referencing his designs years down the line. He also worked as a consultant for a kitchen manufacturer called bulthaup. Aicher designed a logo for the Munich airport as well, which was a sans serif capital letter M, and became another one of his more notable pieces. As a Otl Aicher designer, Otl Aicher is also known for inventing the font Rotis in The font Rotis was named after the place in which Aicher grew up and worked in. The four variants of the Rotis font are varied based on the degree to which serifs and sans serifs are included in the font. These four variants were called the Rotis serif, Rotis semi-serif, Rotis semi-sans, and Rotis sans. The semi-serif and semi- sans were made in an attempt to create a bridge between the sans serif and serif typeface. Without the help of Aicher, the signs we see around Otl Aicher have been very different from the iconic ones we are familiar with today. McBroom, Brock. Porzucki, Nina. Search for:. Tag Cloud advertisement design advertising app appdesign capital magizine color designing programmes famous graphic designer gradient graphic designer hue Karl Gerstner marketing marketing design Otl Aicher design swiss graphic design Swiss style The Pacific Wild design. 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Otl Aicher : Typographie. Otl Aicher. Otl Aicher was one of the most significant designers of post-war Germany. Otl Aicher influence on Otl Aicher period goes far beyond his work in the field of design. His fundamental work on typography typographie deals with much more than just the teachings of design; it is a veritable typographical manifesto. Readers will view some of Otl Aicher's typographical theories with criticism. German and English Text. He developed the corporate design for the Olympic Games in Munich, which, Otl Aicher him, became the 'happy games' of In Rotis he produced a hotly debated typeface which today has become part and parcel of many a corporate identity and business report. His fundamental work on typography deals with much more than just the teachings of design; it is a veritable typographical manifesto. It has nevertheless been unavailable for many years Otl Aicher threatened to disappear forever. We view some of Otl Aicher's typographical theories with criticism. However, we are of the opinion that the analysis of his typography should be a composite part of visual communication Otl Aicher both the purposes of study and everyday use.