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Design Sprint Method (Google Ventures) What Is a Design Sprint? Experience Studio BUILD AND TEST YOUR PROTOTYPE WITHIN 3 DAYS ! DESIGN SPRINT METHOD (GOOGLE VENTURES) WHAT IS A DESIGN SPRINT? EXPERIENCE STUDIO A 3-5day process for rapidly solve big challenges, creating new products, or improving existing ones. WHY WOULD YOU DO A DESIGN SPRINT? EXPERIENCE STUDIO Corporates need to innovate but have no time either no money to lose COMPLEX SLOW FEAR Process and organisation Due too heavy processes, it’s Failure is not yet an opportunity are slow and complex. often too late when realizing to learn in our culture. Decisions are made more that a the product market fit is Fears of market test slow down with a business centric not reached. all process and decrease quality than a customer centric Money and time are lost of the solution view DESIGN SPRINT: VALUE PROPOSITION EXPERIENCE STUDIO The Design Sprint Method is the solution to help you when innovating FIT ROI RESULT Testing on users allows Our 3 days method allows you You are going to fine, sketch you the develop the “right” to test without high investment AND BUID a designed solution and have a good in time neither money ! prototype in 3 days ! market fit It allows you to fail, learn and We will work with you on the do. Either way you win roadmap to develop & launch your idea on the market DESIGN SPRINT DAY 1 – Map & Vote EXPERIENCE STUDIO Welcome Map the session problem. Crazy 8 Start to How End of the end might we session DESIGN SPRINT DAY 1 – Map & Vote EXPERIENCE STUDIO Crazy 8 Map the problem From the selected sentence, an Together we map the problem. Via a ideation exercise is launched and comprehensive "customer journey", each participant has the opportunity covering all pain points and touch to propose 8 solutions adapted to Welcome session points of the customer experience the opportunity launched. Our experts will get you in and all the players involved. shape with their "wake up They present them to the group and go" session We challenge your team to know all Vote: the participants vote for the aspects of your customers' experience. most relevant solution. Start to the end How might we End of session What is your goal "why did you Each member of the team has the The day will end when a final launch this project / app / chatbot, opportunity to transform the pain points elected solution comes out ...), and what prevents you from detected within opportunities. of the exercise! reaching it? Several questions can be raised at All participants write sentences that begin the beginning of the sprint design, with "how might we". do not panic, the exercise will "Customers do not come on our app"> "how direct you towards a target and a can we attract our customer on the app? ". precise solution. The exercise ends with a collective vote to elect the most relevant opportunity. DESIGN SPRINT DAY 2 – Sketch & Map EXPERIENCE STUDIO Story Backlog Board Preparation Pitch User Test DESIGN SPRINT DAY 2 - Sketch & Map EXPERIENCE STUDIO Storyboard Like PIXAR producers, participants draw, write, and script their solution. Backlog What is the story of the solution? What are the key steps The leader of the team translates the (flow, scroll, video, call to action, conversion, etc.)? Our UX/UI work done and the solution into a list of expert plays an important role in guiding this step. He must actions to be taken after the Design understand what the team wants and collaborates in order Sprint. to arrive at a simple, clear and effective story. A Product Owner WOD expert can help The UX designer then embarks on the design of the you to create a clear roadmap to prototype that will have to be ready at the end of the day 2 present to your management. Preparation User Test Pitch Our specialist "user test" comes to Communicating about what prepare the team on day 3: what is a you do is the key to success. user test ? how to observe users ? We select a "pitcher" in the question them, guide them, make team and prepare to them talk etc. convince management with a "start-up pitch". The team than schedule and contact their 5 testers and plan the test day. We provide a way to find the right users. DESIGN SPRINT DAY 3 – User Test EXPERIENCE STUDIO Last Preparation Conclusion User Test Finalization of the product backlog DESIGN SPRINT DAY 3 – User Test EXPERIENCE STUDIO Conclusion Last Preparation At the end of the day, participants share We prepare the test room & materials (camera, support, their observations and conclude the device, tablet, etc) and the user test expert gives his last test together. Regarding our KPI, what briefing to the team. are our conclusion, go or no go ? User Test Finalization of the product During the day, we take the time to backlog improve your performance and support What are the next actions for the you in writing comments. deployment and refinement of your product? Our experts PM, PMO, PO can assist you in coordinating your next actions WHAT ARE THE SUCCESS INGREDIENTS EXPERIENCE STUDIO OF A DESIGN SPRINT ? To succeed in your Design Sprint you need to manage the BEFORE & AFTER. HOW? BEFORE: Preparation AFTER: Build Your POC (1 day max) • Well defined Business problem • Build : from design to real prototype with a strict roadmap • Dream Team : 7 max. – Business people (cross department) “kill the • Capitalize on users feedback sillo” – Customer • Growth : Go to Market management – Expert in domain – UX designer & PO (from WOD) • Vision DESIGN SPRINT : ITERATIVE FAST BUILDING FLOW EXPERIENCE STUDIO IDEAT E FRAME OPPORTUNITIES ABSTRAC T FORM INSIGHTS EXPERIMENT OBSERVE PEOPLE PAIN CONCRETE STATEMENT CUSTOMER PROBLEMS CUSTOMER SOLUTIONS MEET YOUR DESIGN SPRINT TEAM EXPERIENCE STUDIO Julie Derouwaux Alexander Vandebeek Claire Dominioni Antony Paquay Design Sprint Facilitator Design Sprint Facilitator UX/UI Designer UX Architect READY TO START WITH US? EXPERIENCE STUDIO 1) Contact Julie : [email protected] 0495 10 90 05 2) We’ll do a jam lightening session to discuss together about your needs. 3) We plan your Design Sprint and sign contract. Discover the World of Digits Experience studio’s offer Besides the Design Sprint, our Innovation Lab, the Experience Studio, offers other solutions ACCELERATION & IDEATION VALIDATION GROWTH DEVELOPMENT Internal & External Hackathon Design Thinking workshop (UX design, New Business Model, journey, … ) New Technology discovery ( Iot, Blockchain, …) Design Sprint (Google Ventures) : Find and test your idea within 3 days! Development track : Lean Startup, Intrapreneurship Program, Agile Cycle Management (scrum, roadmap, sprint reviews) Growth Hacking & Digital Marketing The Experience Studio is one of our domain expertise. Discover more about the WOD’s global offer: www.worldofdigits.com We are ready for the next step. Contact: Julie Derouwaux [email protected] 0495 10 90 05 Linkedin 16.
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