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Training Courses Design Sprint 10x Faster: solve big business problems and test ideas in just seven days. The antidote to mediocrity. Ambitious brands trust us to help them solve their most important challenges. We combine methodological rigour and an entrepreneurial mindset alongside an aversion to mediocrity and cookie-cutter approaches to deliver results that get our clients noticed (and promoted). 1 Contents Method Overview 04 Background 05 Approach 06 Process overview 07 Benefits 08 Capability development 09 Our approach vs. the standard approach 10 Success principles 11 When not to run a Design Sprint 12 Virtual Delivery 13 Process in detail 10 Day-by-day activities 15 Outputs and examples 23 Why Mosaic 26 Team 27 Distinctive working practices 28 Success stories 29 2 Digital Prototyping Great work – really In-store Experimentation Previous Sprints inspiring! Luke Buxton, Head of connected life & gaming - EE Ink Subscription Service Fantastic. ANITA TADAYON, TRANSFORMATION DIRECTOR - BT Engaging and New Store Format practical - DTC Venture everyone, no Vodka Prototyping matter what their role, can take something from it. Neil Logan CEO, Incremental Group 3 01. Method Overview 4 Design Sprints are a method of addressing critical business questions through rapid ideation, prototyping and user testing. Developed at Google Ventures Developed at Google Ventures, they’re a “greatest hits” of business strategy, innovation, behaviour science, design thinking and more - packaged into a battle-tested process that any team can use. They are now widely practised by most of the world’s most innovative enterprises. “ Sprint offers a transformative formula for testing ideas... You’ll move from idea to prototype to decision, saving countless hours and dollars” ERIC RIES, AUTHOR OF THE LEAN STARTUP 5 Sprint Approach A small team clears their diary for a week and rapidly progresses from problem to tested solution using a step-by-step process and spending their time on work that really matters. BUILD Working together in a sprint, you can shortcut the endless-debate cycle and compress 02 months of experience into days. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype. The IDEA sprint gives you a superpower: you can fast-forward into the future to see your finished product and customer reactions before making any expensive commitments. 01 03 LAUNCH 04 LEARN The sprint gives teams a shortcut to learning without building and launching 6 Design Sprint Process Overview Pre-SPRINT SPRINT Post-SPRINT Mobilise Understand Sketch Decide Prototype Validate Initiation Leaders kick off (2h) Frame & focus Lightning demos Heat mapping, Intensive iterative Customer interviews Experimentation critiquing & voting prototype creation (design & setup) Team kick off (4H) Knowledge download Challenge map Team debrief Storyboarding User testing Activation workshop Training (2H) Expert interviews Ideation Prototyping planning Preparation and Leader’s playback Preparation & logistics Solution sketching rehearsal (post-sprint) AN INTENSIVE SEVEN DAYS WITH A DEDICATED TEAM OF CIRCA 7. DELIVERED VIRTUALLY OR IRL 7 ACCELERATION ALIGNMENT Sprints force teams to make Sprint literally gets the team decisions quickly and to get to on the same page and the an answer. This short-circuits format ensures the focus endless debates and energy- remain on solving the sapping stakeholder problem versus playing engagement. politics. RISK REDUCTION CAPABILITY Insights from prototype Nothing exemplifies - and, testing are infinitely more consequently, accelerates the useful and reliable than adoption of - the mindset, PowerPoint discussions and behaviour and culture most market research. organistions aspire to foster through digital transformation. Sprint Benefits Sprint 8 In addition to the immediate commercial benefits, the process is invaluable in building capability and fast-tracking digital transformation. It’s also scalable: all our clients have run several sprints following engagements with us. After the first engagement you will have: ♦ Practitioners: the team (and deciders) will have a firm grasp of the process and will be proficient practitioners of future Sprints. ♦ A toolkit: soft copies of all tools used (including virtual whiteboard assets). ♦ A Case Study: packaged example of the project for teams on future projects to refer to. Capability 9 Our approach vs. the standard method The standard Design Sprint method runs for five days. This works well for start-ups and small businesses for whom the method intended for. However, in our experience the complexities of enterprises (for whom we have run dozens of Sprints) work best with the following additional stages: ♦ Mobilise: defining and scoping the problem both with Sr. stakeholders and the team, before crucially securing buy-in that they’ll commit to progressing the solution, subject to it being within agreed parameters and testing positively with consumers. ♦ Prototype (x2 days): doubling the timeframe from one to two days. This greatly increases the fidelity of the models and allows for more options to be considered. The weekend gap also provides a useful period of reflection ahead of user testing. ♦ Initiation: a workshop to make sense of all of the learnings, refine the prototype, build a roadmap (i.e. features/user stores, MOSOW analysis, ball-park costings, etc.) and prepare a leader’s playback presentation to secure investment and resourcing to progress the solution. 10 10 Sprint Success Principles NO DISTRACTIONS The team is 100% focused and dedicated to the SPRINT. This means they need to clear their diaries and only responds to calls and emails during breaks. TIMEBOX Momentum and intensity are critical to success. The timescales are deliberately tight and the team will need to complete tasks within them; there is minimal room for slippage or re-works. DECIDE AND MOVE ON Slow decisions sap energy and threaten the sprint timeline. If the group sinks into a long debate, ask the Decider to make a call. 11 When not to use a Design Sprint Design sprints aren’t magic bullets for addressing every situation or need: 1 THE COMMERCIAL 2 SIGNIFICANT RESEARCH 3 THE SCOPE IS VERY BROAD OPPORTUNITY ISN’T CLEAR IS REQUIRED Design sprints must be focused Design sprints are great at proving Customer and market on a single goal and 2-3 questions directional clarity but they are not a insights are essential inputs (falsifiable hypotheses). When substitute for strategy. A strong for design sprints and a teams bite off too much, it results business case demonstrating value is day’s user testing is not in lowest common denominator a prerequisite. sufficient as a substitute. solutions. 4 THE SOLUTION IS WELL 5 LATE-STAGE DEVELOPMENT DEFINED OR INCREMENTAL IS REQUIRED In these situations, the role of Design sprints are the beginning design thinking is limited and the of conversations, not the end. team will be too constrained to They are not an effective vehicle apply the method effectively. for doing sophisticated development work quicker and more cheaply. 12 VIRTUAL DELIVERY Mosaic has delivered several virtual Sprints and has a comprehensive set of templates and tools for doing so. 13 02. Process in detail 14 PRE-SPRINT Mobilise Team upskilling, kick-off and logistics: Leader kick-off (1.5H): with project sponsor(s) ♦ Scope challenge: set parameters and focus (e.g. channels, types of ideas, etc.). ♦ Appoint Decider(s): nominate 1-2 sponsors who will make/approve major decisions during the sprint. ♦ Select team: cross-functional team of circa seven colleagues with appropriate skillsets (e.g. technical, marketing, product, commercial, design, etc.). Team Kick-off (0.5 days) ♦ Team building: introductions & bonding exercises. ♦ Method: overview of the method with examples and case studies. ♦ Challenge: context, scoping, hypothesising, etc. ♦ Consumer recruitment: determine spec. ♦ Expert interviews: identify SMEs to consult. Preparation and logistics ♦ Setup Team Space: configure collaboration platforms (e.g. MS Teams and Mural digital whiteboard/templates) and review docs. ♦ Customer recruitment: screener and scheduling. 15 External Team Members Augmenting the team with external experts from non-competing organisations Mosaic has senior- is a great way to stretch thinking and to challenge internal orthodoxies. level relationships It’s also useful for forging stronger relationships with partners and building with all the brands buy-in from them for projects they are involved with, or which may impact upon them. listed above. External participants all sign NDAs to maintain confidentiality and may participate in some or all of the process. Typically, existing partners participate on a pro-bono/reciprocal basis. Non-partner organisations may request a small incentive or a donation to a good cause. SME Interviewees An external expert Typically circa six 20 min expert interviews (with internal and externals) are scheduled to plug gaps in the team's knowledge and to integrating digital and inspire and stretch thinking. Examples of this challenge could physical experiences include: provided invaluable Internal External insights which led to a breakthrough innovation ♦ Executives ♦ Partners on a retail project. ♦ Category leaders ♦ Entrepreneurs ♦ Legal and regulatory ♦ Academics ♦ Tech. / IT ♦ Journalists 16 16 Sprint Day 1, Understand A series of structured conversations to build a foundation – and a focus – for the sprint week. The structure allows the team to "boot up"
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