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The Design Sprint SOLVE Big Problems, TEST New Ideas, in Just FIVE Days 1 The Design Sprint SOLVE Big Problems, TEST New Ideas, in Just FIVE Days 1 Agenda 1. WHAT is it? 2. HOW do you do it? 3. WHO is it for? 4. WHERE does it fit for my organization? 5. WHICH reference materials are best? 2 Introduction What exactly is The Design Sprint? The Sprint is a five-day process for answering critical business questions through: • DESIGN • PROTOTYPING • TESTING IDEAS (with Customers) Build BETTER Products, FASTER 3 When Can It Be Used? Uses of The Design Sprint At the Beginning of a Project Initiate a change in process or start the innovation of a product concept. In the Middle of a Project Start a new cycle of updates, expanding on an existing concept or exploring new ways to use an existing product. For a Mature Product Test a single feature or subcomponent of a product. Allows you to focus on a particular aspect of the design. 4 Where did it come from? Origins of The Design Sprint • Period of time • Collaborative dedicated to working workshop session on the necessary among designers design thinking Design Agile Charrettes Product Google Design Ventures • Jake Knapp at Google • Digital product design Ventures that brought that brought a more them to a broader formal framework for audience testing ideas out in the wild 5 The Five Day Process From PROBLEM to DEMO DAY 1 DAY 2 DAY 3 DAY 4 DAY 5 Map out Sketch Make difficult Hammer out a Demo day problem competing decisions prototype in front of REAL Choose focus solutions customers “Fun” “Creative” “Not fun” “Focus” “Feedback” PROBLEM SOLUTIONS HYPOTHESIS PROTOTYPE DEMO 6 Who does it? The Roles Product Manager Project Manager Designer Developer Customer-Facing Expert Marketing Manager CEO 7 Day 1: Understand The PROBLEM Get the Background Get Inspired Similar to a Project, Define the Problem have introductions, Set goals and anti-goals, parking lot, review Know the user review existing agenda, design sprint products, competitors Define the problem rules, review research and substitutes, review statement, reframe the and past work. facts and define problem with challenge Who-do, personas, assumptions, question maps. customer interviews formulation technique. and user journey map. 8 Day 2: Diverge The SOLUTIONS Gear Up Generate More Solutions Review the Agenda and rules, pitch practice, background phase recap and job stories. Crazy eights, storyboards, silent critique, group critique, super vote. Generate Solutions Individual Wireframes Mind map, 8-ups (Crazy Eights), storyboard, silent critique, group critique, super voting. Wireframe storyboard, silent critique, group critique. 9 Day 3: Converge The DECISIONS Get Started Describe the Converge Phase, Pitch Practice (again!) Scrutinize Your Work Recap background, review assumptions, test/risks, identify alternatives and 2 x 2 Matrix. Sketch Final Wireframe Team sketching, ritual dissent, team sketching, ritual dissent, final sketch. 10 Day 4: Prototype The THING Schedule/Confirm Interviews Check your users, recruit test takers, screen out users who do not fit. Build the Prototype Paper, PowerPoint, HTML, prototyping tools, etc. Finalize The Test Plan Review the previous day’s work, plan the day, delegate and assign tasks, sketch first and mock up later, make it! 11 Day 5: Test and Demo! The THING Test Your prototype “Just test it”, up to 6 hours. Demos and Interviews Capture artifacts, user test interviews, siloed demos, collect feedback. Debrief & Retrospective End with final recap and retrospective. Reference Materials 13 Recommended Read: Sprint The BOOK 14 Recommended Guide: Design Sprint The GUIDE 1 Design Sprint: Aspire Ventures 2016 Biogaming Problem: Physical Therapy cannot be done autonomously by patients and exercises assigned to patients aren’t fun or intuitive. Defining The Problem Scoring Early Storyboarding Lots of Materials… More Materials… And more (checkpoints) User Stories (Agile) Problem Hypothesis User Journeys and Scoring Final Scoring Problem to…Test Plan Convincing yours is better No space wasted! Storyboard to Prototype Design Final Storyboard Prototype Design Flow Early Prototype Development, Testing, Design UX Designer UX Prototyping Final Testing Demo Day Prep! Q&A 16 Want to know more about it? CONTACT Me Dominick DeVito [email protected] 845-418-4884.
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