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Chartiy Report Standard.Qxp Connected to Russia Looking ahead with our communities* PwC Russia community activities report 2008 *connectedthinking PwC Contents Foreword . .1 Charity Committee in FY08 . .2 Our community funding policy . .3 Our initiatives . .4 • PwC in the Community . .4 • PwC People Giving . .10 • PwC Pro Bono . .13 • PwC Corporate/Community Leadership . .15 • PwC Firm Contribution . .16 Our achievements . .24 Our plans . .25 List of FY08 projects . .26 Our team . .28 PricewaterhouseCoopers Looking ahead with our communities Foreword Lioudmila Mamet PwC Russia Charity Committee Leader I am delighted to present PricewaterhouseCoopers We feel that it is important to continue engaging our Russia’s second annual Connected to Russia report, clients and partners in our community initiatives. which describes our commitment to the many and varied Our Charity Instead of Gifts campaign has been communities in which we live and work. tremendously successful in this regard; over 100 companies joined it in 2007–08, donating some In the past year, PwC Russia has made serious $3 million to charities in Russia. progress in developing its corporate responsibility policy, progress which can be seen in the impact made by our Another important initiative this year that was a clear Connected to Russia community outreach programme. example of responsible leadership in action was PwC on Elbrus. Nine of our partners climbed Mt Elbrus We want to spread the word about our performance in the Caucasus to raise money for the charity Downside in this area as part of our wider commitment Up. With the help of employees past and present and to transparency and stakeholder engagement. our clients, we collected $100,000 for the organisation, which works to improve the quality of life of children Our Connected to Russia programme continues to grow, in Russia with Down syndrome by providing both them with twice as many employees volunteering and giving and their families with education and social services. this year as compared to last, as well as an increasing number of community-based partnerships and projects. I am proud to be associated with Connected to Russia and would like to thank all those involved, both within During the past year, more than 200 PwC Russia PwC and from the community, for showing the effort employees gave over 1,000 working hours to share their and commitment that have helped to make this year time, skills and knowledge in a wide range of volunteer such a success. We are committed to continue our work activities. PwC Russia donated around $570,000 in in this area, and I have no doubt that our staff will stay cash, services and gifts in kind over the year; $88,403 involved, continuing to make PwC a great place to work of this came from PwC employee contributions. and a responsible community participant. PwC Russia community activities report 2008 1 Charity Committee in FY08 Children subcommitee Laura Stiles, Lioudmila Mamet Natalia Yakovleva Chair of the Children subcommittee Culture subcommitee Michelle Moore, Olga Koniukhova Sergey Bazoev Chair of the Culture a subcommitee Education subcommitee Philip Gudgeon, Ekaterina Shapochka Irina Rousakova Chair of the Education subcommittee 2 PricewaterhouseCoopers Looking ahead with our communities Our community funding policy It is PricewaterhouseCoopers’ policy to target our charity efforts in a meaningful and effective way, and to deal fairly with all deserving requests for our funding and resources. We concentrate particularly on supporting child welfare, education and culture. These focus areas were identified by a survey of PwC staff conducted in April 2005. Our programmes also focus on getting our people involved; any commitment of funds on the firm’s part almost always goes hand in hand with the staff’s active participation. We are involved in both large-scale and grassroots projects that provide assistance to disadvantaged members of local communities. Our programme provides organisations with a combination of funding, staff assistance and other "help in kind". We integrate these three elements under five strategic initiatives, to be discussed in more detail later in this report. We target our funding on the following areas: • Projects that correspond to PwC’s aid focus areas – child welfare, education and culture – and can be realised under the five strategic initiatives: PwC in the Community – Our people doing hands-on, team-based volunteer work for community organisations PwC People Giving – Donations from our employees in support of our projects PwC Pro Bono – Providing services to not-for-profit organisations and charities free of charge or on a heavily discounted basis, and taking on directorship roles to help guide these organisations PwC Corporate/Community Leadership – Developing effective leadership in our people and providing leadership development opportunities for senior members of community organisations; developing long-term, sustainable partnerships within the not-for-profit sector PwC Firm Contribution – Further enhancing our impact through financial support • Organisations working with disadvantaged communities in the immediate vicinity of our offices; • Programmes that provide our people the chance to get involved; • Organisations and schools, rather than individuals; • Long-term funding rather than one-off projects • Programmes proposed by staff; • Programmes coordinated or administered by reputable charities and community organisations. PwC determines suitable ways to support charities meeting the above criteria solely at its own discretion. PwC also retains the right to discontinue funding as it sees fit. PwC Russia community activities report 2008 3 PwC initiatives PwC in the Community – Hands-on community help Our people doing PwC in the Community is all about getting out there, hands-on, team-based rolling up our sleeves and making a tangible difference volunteer work by volunteering our time. for community This initiative gives our employees an opportunity to give something back to society several times a year. organisations that PwC employees volunteer their time, knowledge and support children, skills to help orphaned children, towns with rich education and culture. historical and cultural heritage, and charities. FY08 volunteer activities Looking ahead with our communities New Year Parties for orphans On 8 December 2007 we held our traditional New Year's party for orphans under the Charity Instead of Gifts initiative. Over 400 children spent the day at the Izmailovo Kremlin being entertained by clowns and Russian celebrities, participating in outdoor games, riding in horse-drawn sleighs, enjoying hot tea and pancakes, and visiting traditional crafts workshops. More than 80 volunteers came to help at the party. Every year, more and more PwC employees are finding the time to get involved in our charity events for children. The biggest reward of the long day was seeing the children's happy faces: a teenage boy who kept hugging horse's neck, even after all the other kids had gone to meet Father Frost; how the children at the master classes competed to paint the most colourful toy; and the toddlers dancing with clowns to lively music. In St Petersburg we arranged a New Year's party on 25 December for 70 children from Orphanage No. 47 with the help of the charity Maria's Children. Children in the orphanage are from three to six years-old and have poor eyesight and other physical disabilities. The kids were impressed by the play performed by Maria's Children volunteers. They were also thrilled to meet Father Frost and get special toys, purchased with money donated by PwC Russia employees. Several employees from the Kazan office took part in a New Year’s celebration at the Kazan Rehabilitation Centre for Children with Special Needs. The party was the next step in what we hope will be long-term cooperation with the centre. The children put on a puppet show and took part in a small concert with Father Frost and the Snow Maiden. Volunteers handed out presents, which the children were delighted to receive. Volunteers from the Togliatti office helped bring New Year's joy to children from a local orphanage called Lastochka (meaning "The Swallow" in Russian). The employees bought a tall, bushy Christmas tree, which they set up and decorated themselves. The orphans and their caretakers were happy to gather around the tree and celebrate the holiday with PwC staff. Volunteers also gave out nice presents, which the children very much enjoyed. PwC Russia community activities report 2008 5 Subbotnik in Krapivna It has become a tradition for PwC employees to go to the small town of Krapivna every year for a day of community service, or “subbotnik”. We support Krapivna in our efforts to help restore the cultural heritage of Russia’s countryside. This year’s subbotnik was organised by Yasnaya Polyana Museum Estate and took place on 21 June 2008. For one day, our vol- unteers had the opportunity to change their profession and become brilliant PwC workmen, helping to clean up a park. On top of that, they were treated to some time away from the big city and got to enjoy the amazing nature and history of Yasnaya Polyana – "Leo Tolstoy's place". Future defenders of the Fatherland get involved in sport: CSKA hockey club and PricewaterhouseCoopers join forces to help charity. On 23 February 2008, Defenders of the Fatherland Day, CSKA hockey club and official sponsor PricewaterhouseCoopers brought more than 300 children from Moscow-region children’s homes to watch a home game against Salavat Yulaev. The future defenders of the fatherland got to meet the players and received commemorative prizes. Polina Nemirovchenko, Senior Manager: “In our busy lives, it's easy to forget that there are a lot of children in the world who lack the love and warmth of parents. I am very pleased that our firm takes the matter of supporting disadvantaged children seriously. We provide material assistance for these children, and also help them experience more rounded and satisfying lives so that they feel like full members of society.
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