Make the World a Better Place
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MAKE THE WORLD A BETTER PLACE Mission, goals and programmes of the FIFA Football for Hope movement FOOTBALL FOR HOPE – FOR THE GOOD OF SOCIETY Vision 8 Mission 9 Goals 10 Strategy 12 Guiding Elements of Football for Hope: Football and Education 14 Football for Hope Movement 16 WORLDWIDE NETWORK – PAST & CURRENT PROGRAMMES Criteria 20 Peace Building 21 Antidiscrimination & Social Integration 24 Health 30 Children’s Rights 34 Good Governance 40 Environment 41 Emergency Aid 42 Partnership – Together for a Better World 44 Strategic Alliances & Implementing Partners 45 2 3 The reason why football is a success story is that it has reached the hearts and minds of humankind and it is our duty to channel this untold potential into making the world a better place. The activities and development pro- same percentage set by the International grammes of the Football for Hope move- Conference on Financing for Develop- ment are intended to relieve or even to ment held in Monterrey in 2002, which rid society of certain injustices through required industrialised countries to con- the medium of football. Via the Football tribute 0.7% of their GDP towards for Hope movement, FIFA defends the development aid – a percentage of reve- rights of children and teenagers, spreads nues that only very few countries in the the message of peace, combats discrimi- world have reached. nation and safeguards good health. FIFA nurtures the vision of committing Football spreads hope. What first started itself to creating a better world, using in 1995 with various social and humani- the positive power of football as a cata- tarian aid programmes is now being lyst. It is a vision that transcends sport pursued through the Football for Hope and imbues football with a responsible movement. In addition to the con- role in moulding our future. siderable resources dedicated to develo- ping football worldwide, FIFA has set “Football now fulfils the role itself the target of allocating at least 0.7% of its total revenue into football- Joseph S. Blatter of actively helping to make the for-development activities. This is the FIFA President world a better place.“ 4 5 FOOTBALL FOR HOPE FOR THE GOOD OF SOCIETY “Make the game better and take it to the world” has been FIFA’s guiding force in recent years. Now that the vision has begun to take shape, FIFA’s mission has acquired a new dimension with the addition of the words: “…and make the world a better place”. This new guiding principle has prompted FIFA to take its social responsibility even more seriously. Under the umbrella of the Football for Hope movement, football-for-development programmes are being promoted and conducted all around the world. “…and make the world a better place.” 7 FOOTBALL FOR HOPE FOR THE GOOD OF SOCIETY VISION MISSION FIFA strongly acknowledges its social Access to and participation in sport There can be no doubt that football responsibility, which sets the course and provide an opportunity to experience is of social, cultural, educational, econo- guides the organisation in its efforts social and moral integration for people mic and political relevance, and FIFA to accomplish its mission. Football is no otherwise marginalised by social, promotes the universalisation of such longer considered only as a global sport, cultural or religious barriers caused by values both inside and outside the orga- but also as unifying force whose virtues gender, disability, or other forms of nisation. World football’s governing can and must contribute to making a discrimination. Sport – and football body acknowledges the prominent role better world. in particular – can be somewhere to of sport – and especially the popularity experience equality, freedom and a of football – as a vehicle to tackle some In line with that vision and as defined by dignified means of empowerment. major social issues. In short, FIFA is fully its Statutes, FIFA’s mission is to “improve aware of its responsibility to society. the game of football constantly and Football is an excellent tool to achieve FIFA is committed to protecting and promote it globally in the light of its uni- all kinds of development objectives. Its promoting human, social and economic fying, educational, cultural and humani- enormous potential is especially evident “Football for Hope development as well as peace via its tarian values, particularly through youth in youth work, where it teaches qualities harnesses the positive own programmes and in cooperation and development programmes.” such as fair play, discipline, respect, with a global network of partners that solidarity and, with an ever-increasing power of football to share the same values and objectives. number of girls playing, it also teaches make a better world.” equality. Football is also a way to access young people who cannot be Edson Arantes do Nascimento, Pelé approached in any other way. 8 9 FOOTBALL FOR HOPE FOR THE GOOD OF SOCIETY GOALS Football and its integrational qualities Antidiscrimination & social integration – Children’s rights – The Convention on Environment – Energy consumption, such as tolerance, team spirit and equal- Everyone has the right to participate the Rights of the Child guarantees all air pollution, emissions of greenhouse ity of opportunities have a strong impact fully in society, and to have the opportu- children the right to play and participate gases and ozone-depleting substances at on society. Football for Hope makes the nity to reach their full potential. FIFA in recreational activities. FIFA helps boys football events, waste disposal, waste most of this potential by targeting does not tolerate the development of and girls to fulfil their rights through usage and its impact on biological diver- certain social and human themes. conditions in which alienation, racism football-related programmes, fostering sity are issues that the football family Football can play a pivotal role in the and violent disorder can flourish – either self-confidence and integration and pro- should address. FIFA acts as a catalyst to following social issues: in sports or in society as a whole. viding them with the necessary tools to protect and enhance the environment. enhance their chances of a better future. Peace-building – Peace-building refers to Health promotion – health programmes FIFA is committed to reacting rapidly activities aimed at assisting nations and and education contribute significantly Good governance – Good governance and providing the help of the football peoples to cultivate the promotion of towards preventing disease, injury, follows the rule of law, democracy and community. In the case of natural peace before, during and after conflict. violence and mental disorders. FIFA sustainability. This principle protects disasters, FIFA is actively involved in FIFA supports humanitarian activities helps to apply the principles of health against corruption and safeguards the relief work, assisting people and institu- and programmes that promote peace promotion to a variety of population rights of minorities. FIFA sets an example tions in emergencies, and coordinating through football. groups, risk factors and diseases. in the processes of decision-making and the solidarity work of the football implementation. family. In addition to the reconstruction of destroyed football infrastructure, FIFA supports and helps those affected, particularly children and young people, to find a way back to normality. Football and Education – the two basic elements of FIFA’s social responsibility programmes. 10 11 FOOTBALL FOR HOPE FOR THE GOOD OF SOCIETY STRATEGY To reach the targets of social commit- Focusing efforts on programmes that Assigning appropriate financial resources Using FIFA competitions and organising ment, emphasis has been put on the tackle peace-building, antidiscrimination to implement these programmes and football matches as platforms for following strategic points: and social integration, health promotion, support partner organisations. At the advocacy campaigns, as well as raising children’s rights, good governance, and International Conference on Financing awareness and funds for established Building up a network of partners with environmental issues. for Development in Monterrey in social causes. The FIFA World Cup™ and member associations, UN agencies, 2002, world leaders pledged “to make all other FIFA tournaments draw an NGOs, national development and coope- Setting an example of commitment concrete efforts towards setting aside incredible amount of attention from ration agencies, and other organisations towards social responsibility. FIFA’s 0.7% of their national income towards spectators and media worldwide that to implement programmes jointly for broadening in scope through the third international aid”. In a similar effort – can be used proactively to convey the good of human development. element of its mission (“make the world and in addition to its considerable messages that support good causes. a better place – through football”) is a expenses for football development clear sign of its commitment to help worldwide – FIFA is pledging to allocate Promoting fair play both on the pitch tackle the most pressing social issues of 0.7% of its total revenue to its Football and in society. In addition to its nume- “After football training our day. The creation in 2005 of the for Hope activities. rous activities designed to improve the Corporate Social Responsibility Depart- sporting environment for everyone sessions, the children ment at FIFA and the allocation involved in football, FIFA is committed attend two free writing of human and financial resources to it, to encouraging fair play in society too, is further confirmation of FIFA’s commit- leading by example and showing fair- lessons.” ment in this field. ness, impartiality and solidarity among all of its groups. Maria Banda, Programme Manager, Zambia 12 13 FOOTBALL FOR HOPE FOR THE GOOD OF SOCIETY FOOTBALL AND EDUCATION: GUIDING ELEMENTS Football is our sport and area of exper- Football and education are considered tise, and therefore FIFA’s best way key elements in all the programmes of of becoming involved in activities that the Football for Hope movement.