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20092009 GROUPGROUP PLANNERPLANNER FOR MORE INFORMATION OR RESERVATIONS, andand CONTACT 866.821.2752 OR VISIT WWW.GLOBUSFAMILY.COM/GROUPS SALESSALES REFERENCEREFERENCE GUIDEGUIDE Your complete guide to planning, booking, and promoting groups with the Globus family of brands. GFVPGL09 to modify or rescind any of the policies or information outlined without prior notice. prior without outlined information or policies the of any rescind or modify to Policies and information correct at time of printing; however, we reserve the right right the reserve we however, printing; of time at correct information and Policies Open For Sale! For Open 2009 Groups Now Now Groups 2009 WWW.GLOBUSFAMILY.COM/GROUPS VISIT OR 866.821.2752 CONTACT RESERVATIONS, FOR MORE INFORMATION OR OR INFORMATION MORE FOR The Journey to Your Next Group Begins Today Table of Contents Your Partner in Groups: the Globus family of brands An Overview of the Brands You Know & Trust . 2 Awards & Recognition . 3 Top 5 Reasons to Sell Groups . 4 Why Book Groups with the Globus family of brands . 5 Tried & True: Group Favorites . 6-11 Specialized Group Opportunities & Markets . 12-14 Exclusive & Unique Group Experiences . 15 Establishing Your Sales & Marketing Plan Strategic Sales & Marketing Tips . 16 Understanding the Two Types of Group Travel . 16 • Affinity/Pre-formed . 16 • Speculative/Promotional . 17 Where to Look for Groups . 17 Support You Can Trust—Partnering for Success . 18 Specialized Groups Department . 18 Award-Winning Sales & Marketing Team . 18-19 Your Marketing Timeline & Calendar . 20-21 Successful Tips & Insider Secrets to Ensure Group Success What Every “Cruiser”/“Group Leader” Should Know About Escorted Travel & River Cruises . 22 Why Avalon Waterways? . 23 Tips from the Inside Out . 24 TO BOOK: 866.821.2752 WWW.GLOBUSFAMILY.COM/GROUPS 1 Your Partner in Groups: the Globus family of brands An Overview of the Brands You Know & Trust Globus, Cosmos, Monograms, and Avalon Waterways make up one of the largest and certainly the most comprehensive travel organizations in the world . The Globus family of brands, by design, meets the unique needs of today’s traveler . From fully escorted to independent and from premium to value, the Globus family of brands has a vacation for everyone . Globus: For the Escorted Group That Loves Discovery As the worldwide leader in escorted travel, Globus offers an unrivaled selection of more than 200 vacations to more than 60 countries on six continents. In 80 years of showing travelers the world, we’ve refined the art of travel—selecting the most intriguing sights around the world, from the most sought after to the hidden treasures along the way . Just as the world is wonderfully diverse, so too are Globus journeys and the stories they reveal . Our vacations are designed to offer your groups flexibility, choice, and a pace that best fits the way you want to travel. No matter which journey you choose to experience with Globus, we make your dreams come true and stories come to life . Cosmos: For the Value-Seeking Escorted Group Affordable travel packages to the world’s most engaging destinations, Cosmos makes travel dreams a reality for savvy, value-minded groups . Cosmos is dedicated to creating affordable packages that offer the enrichment of domestic and international travel . Vacations begin at as little as $70 per day! With up to 40% free time, Cosmos truly combines the benefits of escorted with more independent-minded travel. For more than four decades, Cosmos has been the travel style of choice for the savvy, practical traveler . Monograms: For the Group Seeking More Independent Travel Experiences Get more vacation from your vacation with Monograms . When travelers take a Monograms vacation they experience the joy of a hassle-free vacation . A new concept in worldwide independent travel, Monograms handles all of the logistics— air and hotel, airport transfers, sightseeing in each city—plus unparalleled freedom to pursue personal interests . Monograms also provides the services of a Local Host at the hotel (on call in North America)—an insider to turn to for guidance on everything from directions and dinner reservations to optional excursions and local favorites . Monograms makes independent travel easy, so your group is free to have all the fun! Avalon Waterways: Cruises for Inquisitive Explorers Avalon Waterways is setting the standard for intimate river and small-ship cruising, building and operating the newest ships on European rivers and sailing on the newest ships on the Nile, Yangtze, and around the Galápagos Islands. The staterooms are larger than on most other river vessels and the majority of them have floor-to-ceiling sliding glass doors . All staterooms have outside views, ensuring you don’t miss out on the unique landscapes . Vacations are designed for the North American market and offer a more intimate cruise experience. An Avalon cruise, coupled with Globus first-class land excursions, programs, and hotels, truly allows travelers to experience the destinations they visit . Travelers agree that this is one of the most peaceful and relaxing ways to travel abroad . 2 Awards & Recognition Travel + Leisure Carlson 2007 2004 World’s Best Awards— Land Supplier of the Year (GFOB) Top 10 Small-Ship Cruise Lines (Avalon) 2003 Tour Supplier of the Year (GFOB) Travel Weekly Readers Cruise Holidays Choice Awards 2007 2007 Non Cruise Line Supplier of the Year— Best Tour Operator Europe (Globus) Best Sales & Marketing Support (GFOB) Best Tour Operator Asia/Pacific (Globus) 2006 Ensemble Best International Tour Operator (Globus) 2007 Best Tour Operator Asia/Pacific (Globus) Outstanding Agency Support (GFOB) 2005 2006 Best Tour Operator Europe (Globus) Preferred Land Supplier of the Year (Globus) Best International Tour Operator (Globus) 2004 Best Tour Operator Asia/Pacific (Globus) Preferred Land Supplier of the Year (Globus) 2004 Jurni/Nexion Best Tour Operator Europe (Globus) 2007 Best Field Sales Team (GFOB) Recommend Magazine MAST READER’S CHOICE AWARD Readers Choice Award 2007 1999-2007 Best Brochure & Sales Collateral (GFOB) Best Tour Operator to Europe (Globus) Best Reservations Department (GFOB) 2007 2006 Best Tour Operator Asia (Globus) Best Group Department 2005 2008 Best Brochure & Sales Collateral (GFOB) “Editor’s Pick for River Cruising” WAVE Awards Best Reservations Department (GFOB) 2008 2004 “Editor’s Pick” for River Cruising (Avalon) Best Inside Sales Support (GFOB) 2007 Best Reservations Department (GFOB) Best Tour Operator Europe (Globus) Best Customer Care Department (GFOB) Best Trade Advertising Campaign (GFOB) “Editor’s Pick” for River Cruising (Avalon) NACTA 2005 2006 Tour Operator of the Year (Globus) Best Tour Operator—International (Globus) NEST 2007 Agent@Home Golden Egg Award—Best Overall Tour Operator (GFOB) 2007 Best Tour Operator Overall (Globus) Vacation.com Best Tour Operator Europe (Globus) 2007 President’s Partner of the Year (GFOB) US Tour Operator Partner of the Year (GFOB) 866.821.2752 • www.globusfamily.com/gRouPs 3 Top 5 Reasons to Sell Groups What is the secret to success for today’s top-producing group leaders? You guessed it—selling groups! And what is the secret ingredient for successful group producers? Their attitude! If you are driven and passionate about selling group travel, your group will respond positively to your hard work and dedication . Selling Groups is Easy, Profitable & Fun The very definition of “group” implies that there are a number of people joined together—usually with a common interest in mind: the love of travel! Nothing bonds people together like shared travel experiences. Once others join in the “fun” you are on your way to increasing your community, profitability, bottom line, and ability to earn additional travel benefits. More Efficient Sales Group business maximizes your time. You have one goal in mind with a specific date, itinerary, and destination. The major time investment with your group is up front in securing the group . Once that is set, picture your calendar with the group departure ahead…all communication surrounding the group (deposits, payments, documents, etc.) is the SAME. It is a simpler sale! Exponential Growth How do groups grow? From the group members themselves! Once you have two people who want to go, they decide to invite their friends, and family who end up mentioning the trip to their friends and family and before you know it, the word has spread and your group has now doubled or tripled in size…so has the revenue and community produced by your group! Quick Way to Reach Your Goals As your group grows, so does the satisfaction of your customer base or membership . Your group will be enriched through the shared experiences of travel . Your organization or club will be strengthened through the efforts you take to organize travel on their behalf . Whatever your goals, travel with the Globus family of brands will help you reach them! Repeat & Referral Based on their positive experience in working with you, the members of your group as well as the group leader will want to work with you for the NEXT group! Not only that, they will be encouraged to invite other family or friends to embark on the next journey . Remember that impressions are lasting . The attitude you embrace for your group will affect the results of this group and the potential for future groups . 4 Why Book Groups with the Globus family of brands The Globus family of brands offers you infinite opportunities to meet the specific travel needs of almost any group. With an impressive portfolio of close to 400 vacations to more than 60 countries on six continents, no other operator can deliver more unique travel experiences . More choice of product and travel styles ensures success for your groups! With the Globus family of brands, the magic number to form a group is 8—numbers you can certainly achieve! Get More of Everything You Want from a Travel Provider: More Service We have YOUR needs in mind! Our group specialists are dedicated to working directly with you to handle all the needs of your group .
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