WOOLWICH DESTINATION MANAGEMENT PLAN An Emerging Cultural Destination 2018 - 2022 (v4) Prepared for Visit Greenwich by Jan 2018 73 Morningside Park EDINBURGH EH10 5EZ Scotland UK Tel: +44 (0)131 447 1721
[email protected] www.yellowrailroad.com Established 2000 Yellow Railroad Limited Company number: SC 441131 CONTENTS SECTION 1: EXECUTIVE SUMMARY ..................................................................... 4 SECTION 2: INTRODUCTION AND BACKGROUND ............................................... 9 2.1 Culture as a Driver of Regeneration................................................................... 9 2.2 Destination Management Plan ........................................................................ 10 2.4 Destination and Cultural Asset Audit ............................................................... 11 SECTION 3: THE OPPORTUNITY FOR TRANSFORMATION ................................. 13 3.1 Where is Woolwich Now? ............................................................................... 13 3.2 Summary of Strengths and Opportunities ....................................................... 16 3.3 A New Economic Base .................................................................................... 17 3.4 Creative District and Culture as Drivers of Transformation .............................. 18 3.5 Potential Economic Impact .............................................................................. 20 SECTION 4: MAIN CHALLENGES ........................................................................ 24