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O p. 1 26 N THI R D ANNU AL O R W r ong T he or y : T he P o w e r o f I m p e r f e c t i o n b y a d i c h S c o t t D SILICON MODERN WH AT A TR IP FIRST LOOK 10 Rules for Airbnb’s Nike’s Awesome Making Great Vision for Your New High-Tech Stuff Now Next Vacation Air Jordans p. 106 p. 110 p. 122 dirty pretty things | OCT 2014 ANNOUNCING THE NEW POLO FLAGSHIP 711 FIFTH AVENUE, NYC #POLO RALPHLAUREN.COM THE NEW APPAREL COLLECTION #inmyelement | timberland.com Timberland and are trademarks of TBL Licensing LLC. © 2014 TBL Licensing LLC. All rights reserved. adam voorhes features 22.10 0 0 7 104 DESIGN 2014 The Rise of Silicon Modern Nike looked to a 200-year-old weaving technique to make its new Air Jordan XX9. kohler.com/numi Kohler’s most advanced toilet 0 1 0 features 22.10 adam voorhes 10 LESSONS FOR A N EW ER A 108 Unite the Digital and the Physical 110 Build a Journey— Not Just a Destination 112 Customization for Everyone 114 Performance Is in the Details 116 Beauty Is as The handlebars vibrate to tell you Important as Utility when to turn. 118 Manage for Creativity 120 Orchestrate the Entire Experience 122 Reuse Proven Technology 134 124 FEAR & LIKING ON FACEBOOK Abandon What happens when you Your Assumptions give the thumbs-up to everything? It’s not pretty. BY MAT HONAN 126 Be Wrong 138 BY SCOTT DADICH THE WINNERS Two gamblers found a king-size bug in a video poker machine. Then the Feds caught on. BY KEVIN POULSEN 0 1 2 contents ISSUE 22.10 48 Videogames 76 What’s Inside Boost Literacy Glow sticks 14 The Network Kids love Minecraft. So let them read about that. What’s happening in 80 We Have Liftoff the WIRED world BY CLIVE THOMPSON The science of jumping 20 This Issue From the editor’s desk ULTRA 23 Comments Reader rants and raves 51 Terry Gilliam’s New Dystopia 82 Sugar High The writer of Doctor Tricks for finding the Parnassusreimagines the best Halloween treats 27 future in The Zero Theorem INFOPORN BY BO MOORE 84 Beauty Secrets of Sandstone Eclipses: Weaving Patterns in the Sky 54 Zola Jesus Gets Back to Basics 86 Mr. Know-It-All On tech swag and banking your blood 56 Leonardo Ulian Turns Our Tech BY JON MOOALLEM Obsession Into Art ALPHA29 20/20 Hindsight 58 The history of technologi- Mega Man Returns cal innovation is a The robot hero finally GADGET LAB pageant of oversights. gets his due. 89 BY STEVEN JOHNSON Design Your Day 62 Extreme Triathlete 90 Wake Up How champion Ironman 36 Jargon Watch James Lawrence stays 92 Head Out The latest additions strong, mile after mile to the WIRED lexicon 94 Work 96 65 Halloween’s Top Stay Fit 38 Alpha Geek Scream Factories 99 David Newman has Have Fun a better way to think 100 Unwind about medicine 66 Alien Storyboards 40 68 Jawbone3-D-Printed not cutting Body Partit? ABody tattoo Arts that makes music Just print out a new one. 70 Waypoints: Mexico City 40 Pop-Up Wetlands A hidden pyramid and Rice paddies qu craft beer at 7,000 feet thirst when lak 44 We’ll Drink to Robots for win 46 How to Stop the Bad Guys Q: Rip apart their ASK A FLOWCHART a magic button 73 Dome Sweet Dome 148 Look around Hawaii’s faux What’s a Good Tech-Related Mars habitat Costume for Halloween? 46 All-Seeing Airships BY ROBERT CAPPS Not creepy in the least 74 A Mortician’s Tale Caitlin Doughty wants us ON THE COVER all to be undertakers Illustration for WIRED by Oliver Munday REINVEST YOUR CASH WITH A STRONG ONE-TWO PUNCH. Turn everyday purchases into investing opportunities. FREE ATM ACCESS 2% CASH BACK ON EVERY PURCHASE with the Fidelity® Cash Management debit card1 with the Fidelity American Express® Card U iÌ >ÕÌ>ÌV>Þ ÀiLÕÀÃi` vÀ > / viià U ,iÜ>À`à >ÕÌ>ÌV>Þ `i«ÃÌi` Ì ÞÕÀ U Àii ViVÜÀÌ} >` i L «>Þ `iÌÞ ÀiÌÀiiÌ] LÀiÀ>}i] À Vi}i savings account2 U Àii Li ViV `i«ÃÌ U Ìà ÀiÜ>À`Ã3 See how we can help Fidelity.com/Cash your cash work harder. 800.FIDELITY Keep in mind that investing involves risk. The value of your investment will fluctuate over time and you may gain or lose money. 1The Fidelity® Cash Management Account (the “Account”) is a brokerage account designed for spending and short-term investing. ATM fees are waived, and reimbursement is provided for all ATM fees charged by other institutions when you use your Fidelity ® Visa® Gold Check Card at any ATM displaying the Visa,® Plus,® or Star ® logos. A 1% foreign transaction fee is not waived and will be included in amounts debited from your Account. The Fidelity ® Visa® Gold Check Card is issued by PNC Bank, N.A., and administered by BNY Mellon Investment Servicing Trust Company. 2For information about rates, fees, other costs, and benefits associated with the use of the credit card, or to apply, call the number or visit the Web site above and refer to the disclosures accompanying the online credit application. Customers earn 2 points for each $1 in net retail purchases. Once you reach 5,000 points, they can be redeemed automatically or on demand for cash at a 1% exchange rate into an eligible Fidelity account (i.e., 5,000 points = $50 deposit). The ability to contribute to an IRA or 529 college savings plan account is subject to IRS rules and specific program policies, including those on eligibility and annual and maximum contribution limits. Additional restrictions apply. Full details appear in the Program Guidelines new card customers receive with their card. The credit card program is issued and administered by FIA Card Services, N.A. American Express is a federally registered service mark of American Express and is used by the issuer pursuant to a license. Investment Rewards is a registered trademark of FIA Card Services, N.A. 3Certain restrictions apply to each benefit. Details accompany new account materials. * SmartMoney magazine, June 2010, 2011, and 2012. Industry review ranking leading discount brokers based on ratings in the following categories: commissions and fees, mutual funds and investment products, banking services, trading tools, research, and customer service. Fidelity is not a bank and brokerage accounts are not FDIC insured, but uninvested cash balances are eligible for FDIC insurance. Fidelity Brokerage Services LLC, Member NYSE, SIPC. © 2014 FMR LLC. All rights reserved. 646076.4.2 0 1 4 the network WHO VIDEO PRINT/TABLET WE FOLLOW Design|Life Our annual style manual for gad- gets and gear highlights 180 Bjarke Ingels products that’ll get you through @bjarkeingels the day effortlessly, from morn- The Nature ing power-up through office Conservancy hours and on into evening sleep @nature_org mode. Overwhelmed by all the choices? No sweat—our handy flowcharts will help you pick a kitchen knife, a speaker, or a drink. Grab Design|Life at news- Terry Gilliam Watch WxD stands, or download the extras- @terrygilliam laden tablet edition and hear top Caitlin Doughty We wish the Stag Theater at Lucasfilm’s Skywalker designers discuss their inspiration. @thegooddeath Sound HQ were big enough to let all of you attend Alexis Lloyd WIRED’s inaugural design retreat, which begins on @alexislloyd September 29. But the Stag isn’t a Tardis—that’s a Leonardo Ulian whole other continuity. Our solution: Go to WIRED @ulianleonardo .com, where we’ll post recaps and video of conversa- Steve Martocci tions with creative stars like Marissa Mayer, Carlton @smart Cuse, Sarah Stein Greenberg, Adam Savage, and more. Hi-Seas Bonus: You won’t have to wear a name tag. Or pants. @hi-seas ON THE WEB: WIRED .com John Maeda @johnmaeda Matias Duarte @matiasduarte Irene Au @ireneau Magik*Magik WEB @magikmagik Innovation Insights WIRED’s Innovation Insights blog dissects the critical issues facing businesses today. ON THE WEB: WIRED.com/insights James Lawrence/ Iron Cowboy Facebook.com/ ironcowboy Zola Jesus WEB @zolajesus Streamable Screams Why settle for your neighborhood haunted house FOLLOW US when you can have one orbiting Neptune in 2047? @WIRED That would be the spaceship in 1997’s Event Horizon, N the most horrifying horror movie ever made. The O I DOWNLOAD T Underwire’s 12 other picks for a streamable Hallow- C E L een fright-fest will also scare the Skittles out of you. L O C ON THE WEB: WIRED.com/underwire T T E R E The New A.I. V E : Time to call the Turing police? N Get the digital O Z edition of WIRED for I A kind of artificial intelligence R your tablet at O called deep learning is taking WIRED H bit.ly/tablet . T over the net—by mimicking N E V the human brain. Like: Google E ; S uses it to let you search the web E G A I M WIREDby speaking’s series into “The your New phone. A.I.” Y T T examines this game changer. E G : N ON THE WEB: WIRED.com/tag/ I A deep-learning R B ARE YOUR DEVELOPERS SPENDING . 1 4 0 2 . r p o C s e i n h c a M s e n i s u B l a n o t i a r n t e I n © .