"Thailand's Competitiveness: Meeting the Challenges of Globalization and Environmental Sustainability." (Pdf)

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Thailand’s competitiveness: Meeting the challenges of globalization and environmental sustainability Dr. Christian H. M. Ketels Institute for Strategy and Competitiveness Harvard Business School Asia Competitiveness Institute Lee Kuan Yew School of Public Policy The Role of Competitiveness Quality of Life (Prosperity) Economic Outcomes (Productivity) Competitiveness Competitiveness is not everything that matters, but without competitiveness everything that matters is much harder to achieve 2 Traditional Views on Achieving Competitiveness • Conceptual research has increasingly focused on endogenous growth-models • Empirical literature has looked at “deep” drivers of prosperity differences; recent work at unsustainable “growth spurts” • The general principles (Washington consensus, etc.) derived from this work provide often insufficient guidance to policy makers • Emerging consensus for policy advice to become more context-, i.e. country-specific • But without a clear framework, the move from general recipes to country-specific approaches opens the door for old-style intervention • The competitiveness framework offers a systematic structure to make evidence-based policy choices in a concrete situation 3 © Christian Ketels, 2009 The Competitiveness Framework Microeconomi c C ompetiti veness Sophistication Quality of the of Company State of Cluster National Operations and Development Business Strategy Environment Macroeconomic Competitiveness Social Quality of Infrastructure Macroeconomic and Political Policy Institu tions Endowments Natural Geographic Size Resources Location 4 Macroeconomic Competitiveness Social Quality of Infrastructure Macroeconomic and Political Policy Institutions Political institutions Monetary policy • Set the context for policy • Ensure the effectiveness of price decisions on all dimensions of signals for economic choices competitiveness Fiscal policy Rule of law • Keep spending within government’s • Provide fundamental conditions intertemporal budget constraint for the functioning of markets • Reduce cyclical fluctuations of the economy Basic human capacity • Provide fundamental capacity Financial system management for economic activities beyond • Avoid the build-up of unsustainable the subsistence level internal and external imbalances • Institutions critical in the long-term but hard to change in the short-term • Macroeconomic policies more amendable to reform but often unsustainable if not matched by policy changes in other areas 5 © Christian Ketels, 2009 Microeconomic Competitiveness Sophistication Quality of the of Company State of Cluster National Operations and Development Business Strategy Environment • Reach the highest level • Increase the level of • Create the conditions of productivity and productivity and that allow companies to innovation possible innovation companies reach a high level of given the overall can reach for a given productivity and environment business environment innovation • Many individual factors and significant systemic interactions among them; ppgrioritizing and seqqguencing of actions is a crucial task • Many parts of the economy and society play an important role, including several parts of government, companies, universities, and platforms for collaboration; coordination and allocation of responsibilities ikis key 6 © Christian Ketels, 2009 Microeconomic Foundations of Development Typical Company Weaknesses in Emerging Economies Corporate Direction Strategic Positioning Activities • Opportunistic pursuit • Focus on the local • Labor intensive parts of new businesses, market of the value chain are seizing profitable • Wide product lines emphasized opportunities in serving all local industry • Low investment in whatever area they segments machinery, equipment, arise • Price is the primary brands, R&D, and • Strategy driven by basis of competition training government and other • Foreign partners relationships • Low input costs are primary competitive provide many inputs, • Conglomerate advantage know how, and financing business groups compete in hig hly • Emulate foreign best disparate businesses practices • Imitate products and services of foreign and other domestic competitors 7 Productivity and the Business Environment Context for Firm Strategy and Rivalry z A local context and rules that encourage investment and sustained upgrading Factor –e.g., Intellectual property Demand (Input) protection Conditions Conditions z Meritocratic incentive systems across all major institutions z Open and vigorous competition z Presence of high quality, among locally based rivals z Sophisticated and demanding local specialized inputs available customer(s) to firms z Local customer needs that anticipate –Human resources those elsewhere Related and –Capital resources z Unusual local demand in specialized –Physical infrastructure Supporting segments that can be served –Administrative infrastructure Industries nationally and globally –Information infrastructure –Scientific and technological z Access to capable, locally based suppliers infrastructure and firms in related fields –Natural resources z Presence of clusters instead of isolated industries • Successful economic development is a process of successive economic upgrading, in which the business environment in a nation evolves to support and encourage increasingly sophisticated ways of competing Source: Michael Porter 8 National Export Portfolio Thailand, 1997 to 2007 3.5% Change In Thailand’s Overall Fishing & Fish Products World Export Share: +0.044% Information Technology (-2.2%, 6.5%) 3.0% Plastics 77 Motor Driven Products 2.5% Construction Materials rket share, 200 aa 2.0% Jewelry, Precious Metals and Collectibles Entertainment and Reproduction Equipment Sport Lighting and Electrical Equipment Agriculture 1.5% Building Fixtures and Equipment Publishing world export m world export FtFootwear (-1. 53%) Analytical Instruments and Printing Apparel Furniture Textiles Leather Automotive Power Generation Processed Foods 1.0% Thailand’s Average World Thailand’s Communications Aerospace Vehicles Export Share: 1.08% Equipment Chemical Transportation and Logistics ProductsConstruction Services Metal, Mining and Manufacturing Business Production Technology 0.5% Services Medical Devices Prefabricated Enclosures and Structures Oil & Forest Products TobaccoGas Biopharmaceuticals Heavy Machinery Communication Services Marine Equipment Financial Services 0.0% -1.5% -1.0% -0.5% 0.0% 0.5% 1.0% 1.5% Change in Thailand’s world export market share, 1997 to 2007 Exports of Source: Prof. Michael E. Porter, International Cluster Competitiveness Project, Institute for Strategy and Competitiveness, Harvard Business School; Richard Bryden, Project Director. Underlying data drawn from the UN Commodity Trade Statistics9 Database and the IMF BOP statistics. US$4.3 Billion = The Thai Automotive Cluster: The Geographic Dimension Pathumthani • Thai Suzuki Motor Chachoengsao • and 39 suppliers • Toyota Motor Thailand • Isuzu Motors (Thailand) Ayyyudhaya • Honda Automobile (Thailand) Samutprakarn • Toyota Motor Thailand • Isuzu Motors (Thailand) Bangkok • Siam Nissan Automobile • Bangchan General Assembly • Siam V. M. C. Automobile • Y.M.C. Assembly • Thai Auto Work • Thai Honda Manufacturing • International Vehicles • and 232 suppliers • Thai Yamaha Motor • Thai Swedish Assembly • Hino Motors (Thailand) • Thonburi Automotive Chonburi Assembly Samutsakorn • 55 suppliers • Thai Rung Union Car Rayong • Auto Alliance (Thailand) • General Motors (Thailand) • BMW Manufacturing Samutprakarn (Thailand) • 158 suppliers • Kawasaki Motors Enterprise (Thailand) • MMC Sittipol • and 41 suppliers Source: Vanichseni: Development of Automotive Industry Master Plan (2002) 10 © Christian Ketels, 2009 The Thai Automotive Cluster: The Activity Dimension AblAssemblers Steel Distribution Plastics Motor- Passenger Pickup cycles Cars Trucks Finance Rubber&Tires Testing Electronics Components and Module Makers Specialized Glass (1st tier) Consultants Engines, Drivetrains, Steering, Suspension, Brake, Wheel, Tire, Leather & Bodyworks, Interiors, Electronics and Electrical Systems Fabric Services Parts (2nd & 3rd tiers) Machinery Stamping, Plastics, Rubber, Machining, Casting, Forging, Function, Electrical, Trimming Globally Competitive Regionally Competitive Tools Nationally Significant Nationally Insignificant Mold&Die Education and GtGovernment ThilTechnical AitiAssociations Jig&Fixture Institutions Source: Sasin-team analysis, 2003 study 11 Clusters and Competitiveness Static Dynamic (Leverage) (Upgrade) ENHANCE Other Dimensions of Clusters Competitiveness ENABLE • Co-location of companies • Economic fundamentals and other institutions that set the productivity affecting the potential for level companies can reach local value creation within a within a given geographic given economic field through location spillovers and linkages 12 © Christian Ketels, 2009 Clusters Enhancing Competitiveness: Leveraging Existing Assets Productivity Local Externalities • Common labor markets New • Specialized suppliers Business •Specialized infrastructure Formation • Knowledge Spillovers • Competitive pressure Innovation 13 © Christian Ketels, 2009 Enabling the Emergence of Clusters POLICY Location Existing Clusters Business Environment Natural Resources Entrepreneurs Con tex t for compe tition across regi ons 14 © Christian Ketels, 2009 Clusters Enhancing Competitiveness: Upgrading Capabilities BETTER (Competitiveness) FINISH MORE (Agglomeration) 15 15 © Christian Ketels, 2009 Target Public Policy
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