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Qq Rr Sstt Utivvwwxxyyzz1234567890&/`Ea.$4(EV?( )[] Aa Bh CA- Dd EeFf Gg Flu Ii Jj Kk LI Mm No Oo Pp Qq Rr SsTt UtiVvWwXxYyZz1234567890&/`Ea.$4(EV?( )[] UPPER AND LOWER CASE.THE INTERNATIONAL JOURNAL OF TYPOG PUBLISHED BY INTERNATIONALTYPEFACE CORPORATION,VOI.UME SEVEN. NUMBER FOUR, DEC. 1980 5741 (1981) VOLUME SEVEN, NUMBER FOUR, DECEMBER. 1980 HERB Lt./SALIN, EDITORIAL Sr DESIGN DIRECTOR AARON BURNS. EDITORIAL DIRECTOR EDWARD RON DTHALER. EDITORIAL DIRECTOR EDWARD GOTTSCHALL. EDITORIAL DIRECTOR MARION MULLER. ASSOCIATE EDITOR JASON CALM. JUREK WAJDOWICZ, DESIGN IS PRODUCTION EDITORS MICHAEL ARON. CLAUDIA CLAY. TONY DISPIGNA. JOE FEIGENBAUM. ART AND PRODUCTION R HODA SPARSER. RESEARCH DIRECTOR JOHN PRENTKI, BUSINESS MANAGER NANCY PORTER. EDITORIAL TRAFFIC COORDINATOR HELENA WALLSCH LAG. ADVERTISING/PRODUCTION MANAGER 0 INTERNATIONAL TYPEFACE CORPORATION 1980 PUBLISHED FOUR TIMES A YEAR IN MARCH, JUNE, SEPTEMBER AND DECEMBER BY INTERNATIONAL TYPEFACE CORPORATION 2 HAMMARSKJOLD PLAZA. NEW YORK. N.Y.10017 A JOINTLY OWNED SUBSIDIARY OF PHOTO-LETTERING. INC. AND LUBALIN. BURNS & CO., INC. CONTROLLED CIRCULATION POSTAGE PAID AT NEW YORK. N.Y. AND AT FARMINGDALE. N.Y. USTS PURL 073990 PUBLISHED IN U.S.A. ITC OFFICERS New career directions EDWARD RONDTHALER,CHAIRMAN AARON BURNS. PRESIDENT HERB LUSALIN, EXECUTIVE VICE PRESIDENT challenge everyone JOHN PRENTKI.VICE PRESIDENT, GENERAL MANAGER BOB FARBER, SENIOR VICE PRESIDENT ED BENGUIAT,VICE PRESIDENT STEPHEN KOPEC. VICE PRESIDENT involved with graphic U.S. SINGLE COPIES $1.50 ELSEWHERE. SINGLE COPIES 52.50 TO QUALIFY FOR FREE SUBSCRIPTION COMPLETE AND RETURN communications, THE SUBSCRIPTION FORM IN THIS ISSUE TO ITC OR WRITE TO THE ITC EXECUTIVE OFFICE. 2 HAMMARSKJOLD PLAZA. NEW YORK. N.Y. 10017 including students In this issue: and educators. The old cliche,"It's back to the drawing Editorial board again'may have its 1980s counterpart in,"It's back to school again: What students, teachers and professionals in Graphic Communications must know about voca- The need is there. New kinds of typesetters and electronic page makeup tional opportunities, skills and educational require- devices, graphic creation stations and display terminals, even the electronic/ ments for the new technology. Page 2. digital typesetting of color halftones, are commercial realities. International Calligraphy Today In the face of electronic and mechanical "marvels," Most of us now, and certainly everyone by 1985, will need to know what calligraphers thrive! Eight pages of their art culled these devices can and cannot do, and some of us may even have to operate from the juried exhibition sponsored by the ITC some of them and be involved in purchase decisions concerning them. Center. Page 3. The steady stream of new capabilities becoming commercial is acceler- Lou Myers His observations on "family affairs" will make you ating. If you read U&lc's Vision '80s report you got the broad, basic picture. laugh or cry, depending on how you respond to the But that picture will fade into obsolescence unless you keep up with the truth. Page 12. developments reported in U&lc's Vision '80s Updates and in the trade press, Ms. Sandra Morrow and in the special newsletters and conferences serving our field. Consider just A"born" talent, plus a little training, plus a huge two of the many items that reached our desk the day we wrote this editorial: passion. See how it adds up. Page 14. 1. A report on Monotype's new Lasercomp's graphics capabilities.To summarize: This Carol Wald's Nostalgic Fun & Games laser typesetter can generate halftones, create white on black reversals, output patterns and A backwards glance at the graphic plots, ploys and tints, ovals and curves and potentially can interface to an electronic page makeup system. schemes devised by advertisers of yesteryear to snare readers. Page 16. 2. The new Metroset 40o digital typesetter (Information International, Inc.) can set half- Hebrew NewYear Cards tones digitized on the 3600 illustration scanner. Triple-I devices are also capable of Stan Brod joins us in wishing you a happy 1981 or producing fine-screen, commercially acceptable color halftones and typesetting them and 5741,whichever you subscribe to. Page 20. outputting them in position on a fully madeup page. Kirk's Work Technologies such as these continue to rain down on us and to become A junior high school teacher gets a new perspective less costly and thus penetrate a wider market, a market that may increasingly on perspective. Page 22. call upon everyone at some point in the creative-production process to exercise Oswaldo Miranda of Brazil the taste and judgment needed to use the new technologies most effectively. Some extraordinary graphics from a Brazilian,with a crazy handwriting. Page 24. What's a person to do? Go back to school? Best Face Forward But how when, where? In fact, the bigger question is what are the schools A Baltimore graphics group combines a famous to do? At the very least the schools will need industry cooperation regarding literary face with two handsome ITC faces for the benefit of their native city. Page 28. equipment, speakers, and teaching aids to do the job. Crossword Puzzle They face a multiple challenge to: In their newest puzzle for U&lc Al McGinley and Graduate students at least well alerted to the new technologies and their significance. Lee Gardner rivet your attention on robots. Page 30. Offer post-graduate crash courses to professionals on leave. Find the teachers, speakers, equipment to really do these things. Vision '80s Update Fit such new programs into their curriculum and facilities. A roundup of what's new in reproduction processes, electronic mail and word processing. Page 32. Perhaps, to cope with these challenges, the schools may have to work Alan Cober's Anatomical Notebook together to set up a pool of speakers, perhaps run a program (several days) Lou Myers puts down his own pencil and makes where senior students of several schools can attend.This may make it easier some perceptive comments on the art of his friend, to attract speakers from industry and to finance such a special "course:' Per- Alan Cober. Page 34. haps the schools should consider a central, or regional"laboratory"with various What's New from ITC (ITC Isbell) kinds of new equipment available for a hands-on familiarization course. And Our newest offering was designed by two distin- maybe a short intensive updating course is needed for teachers as well as for guished Detroit talents, Dick Isbell and Jerry students; and this, too, might best be done with groups of schools cooperating. Campbell. It is a classic face that lends itself to relaxed contemporary moods and formal state- This is a tremendous problem.Yet the schools must face it if they are to ments with equal aplomb. Page 39. make a meaningful contribution in training students and retraining professionals Ritratti Degli Artisti Plu Celebri for the new real world in which art/design careers must function. While some schoolboys worshiped sports figures and rock stars, Stephen Alcorn created his own The need is great. The demands of the graphic communications industry galaxy of super stars. Page 44. are urgent.There is no time to spare.And there has never been a better time for schools, individually or collectively, to develop their own crash programs, Something from Everybody Including a portrait of the ITC family, featuring right now to understand what needs to be done, what their roles should be, and Jason Calfo s foot. Page 53. how best to adjust to these new educational demands in real time. THIS ARTICLE WAS SET IN ITC NOVARESE 3 1. Alice, NewYork, IV.Y , U.S. A. 2.John S. Allen, New York, NY , U.S.A. 3. Curtis Anderson, New York, NY , U.S.A. 4. Elizabeth Anderson ( 5), Portland, Oregon, U.S.A. 5. Georgina Artigas, Miami, Florida, U.S.A. 6. Kay Atkins, Middletown, Rhode Island, U. S.A. 7. Christel Aumann (2), Munich, West Germany 8. Guillerrna Rodriguez Benitez, SanJuan, Puerto Rico, U.& A. 9. Adolf Bernd, Bad Munder, West Germany 10. Raphael Boguslav (3), Newport, Rhode Island, U. S.A. 11. Ivan Bold 'tzar (2), Novi Sad, Yugoslavia 12. Carla Boma, New York, NY , U.S.A. A report on 13. Czeslaw Borowczyk, Warsaw Poland 14. Robert Boyajian, New York, NY , U.S.A. ITC's exhibition of 15. Lawrence Brady, Los Alamitos, California, U.S.A. 16. Marsha Brady Los Alamitos, California, U.S.A. International 17. Chris Brand (3), Breda, Netherlands 18. Volkmar Brandt, Leipzig', East Germany Calligraphy Today 19. Stan Brod (2), Cincinnati, Ohio, USA. 20. Walter C. Brzoza, Schenectady New York, U. S. A. worked with non-Roman alphabets,i.e., 21. Hans.Joachim Burgert (2); West Berlin, West Germany It is always invigorating to do better than 22. Dot Caputi, Centerport, New York, USA. you expected.That's how words like "under- Chinese, Hebrew and Old German script, 23. Crous-lhdal, Boulogne-Billancourt, France estimated" and "overwhelmed" crept into the had a decided advantage because of innate 24. Raymond fronklin DaBoll (2), Woolwich, Maine, U. SA. 25. Ismar David (4), New York, NY , U.S.A. language. rhythms of the characters. 26. Sidney Days Welwyn, Hertfordshire, England When we conceived of sponsoring an exhibi- In general the jurors reported they were hard 27. Dorothy Dehn, Portland, Oregon, U.S. A put to limit their selections, and were thank- 28. Claude Dieterich (2), Lima, Peru tion of contemporary calligraphy,we predicted 29. Sandra Kay Dixon, Mayfield Heights, Ohio, U.S. A. that "this ancient art should be enjoying a ful that they could list the names strictly in 30. Fritz Eberhardt, Harleysville, Pennsylvania, U. S A. renaissance in the age of the computer."And alphabetical order, as they appear on this page.
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