DOCSLIB.ORG

Steve Jobs and His Business

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Steve Jobs and His Business 投稿類別:英文寫作類 篇名: Steve Jobs and His Business 作者： 郭秀玲。台北士林高商。高二11 班 葉紅怡。台北士林高商。高二11 班 游雅晶。台北士林高商。高二11 班 指導老師： 張麗珍 老師 Steve Jobs and His Business ⅠⅠⅠ. Introduction With the progress of mankind, the trends of technology are rapidly growing as well. Lots of useful technological products were created. Because of these products, people’s lives have become more convenient; therefore, more and more people like to use the technological products. In the 20th century, there were lots of technological products like digital cameras, computers, liquid crystal display, and so on. But the most important creation to us is smart phone. When it comes to smart phones, it will inevitably refer to Steve Jobs, who invented many amazing technological products. This urged us to do some research on Steve Jobs. Steve Jobs’ full name was Steven Paul Jobs, but people usually called him Steve Jobs. He was born in San Francisco, and because of some reasons, Steve Jobs was adopted by a couple, and they treated him well. After graduating from Homestead High School, he studied in Reed College; however, he only studied for one semester, and dropped out owing to economic factors. Even though he didn’t finish the study in college, he was recognized as a charismatic leader of the personal computer revolution. People view Steve Jobs as a famous business man, and of course we are no exception. One day, we watched a video named “Stay hungry, stay foolish.” The video described Steven Jobs was giving a speech to Stanford University graduates. After watching it, we were raised up by his talk, and admired him deeply; therefore, we desired to know more about him. The purpose of the study is to let us have a better understanding about Steve Jobs, such as, his life, his personality, his thinking and so on. It will make us understand why he was successful. We want to know that how much perspiration he had behind Apple’s success, and to learn his spirit, his courage, and his indomitable spirit. We also can learn how he taught his employees as well. The study aims to provide an answer to the following questions: Q1: What’s his personality? Q2: What made him become so successful? Q3: How many setbacks and failures had he undergone? Q4: How much perspiration had he paid for Apple? 1 Steve Jobs and His Business The result of this study could be useful to understand deeply about Steve Jobs. People can know who he was and what Apple is better. His stories can lead us to be better-connecting the dots, love, loss, and about death. II. Method To find the answers to the questions mentioned above, we looked for related information on the Internet and in the library. In addition to those references, we also included the information from journals. Furthermore, Steve Jobs’ speech, interview, and experiences from the video clips are also part of our sources. It is hoped that we can have a further understanding of his life from different perspectives. III. Thesis A. About Steve Jobs 1. His Family Steve Jobs was born in San Francisco, California, USA. His father is Abdullah Fatah ．John ．money Delhi, and his mother is Joanne ．mat Bell ． Chand ．Simpson. He has a sister named Mona Simpson. Job's parents decided to give Picture 1 Steve Jobs their child to somebody for adoption, but the From Official Website of Apple adopters must be college graduates. Then the family found a lawyer, but lawyer’s family wished to adopt a girl. The lawyer family thought about it for a while and they did not know how to make the decision. And then, it was Steve Job’s adoptive father that called for adopting him, but his birth parents were still hesitating. After a long period of observation, they finally agreed to put their son to the blue-collar family, but there were some conditions; for example, the child must to go to college some day. In 1972, Steve Jobs met his first girlfriend named Chris-Ann Brennan, and after six years, his first child, Lisa Brennan-Jobs was born. After she graduated from Harvard University, she became a writer for magazines. In the beginning, Steve Jobs didn’t want to admit the relationship with Lisa. Nevertheless, he later acknowledged Lisa as his daughter. Jobs later married Laurene Powell and had three children. 2 Steve Jobs and His Business 2. His Personality Steve Jobs was one of most controversial presidents in history because he was a very autocratic person. Besides, he was a picky perfectionist. Any detail was very important to him. He was a man of extreme contradictions; therefore, in his viewpoint there were only two kinds of people in the world. One is marked genius and the other, stupid. He was not only a super control freak, but set an example by himself. Steve Jobs could be a person who played two roles respectively because of his personality; he could play both a good man and a bad man. To the world, he brings creativity, taste, and dreams of the legendary. 3. His Study Every great person may have a special story, and Steve Jobs was no exception. His birth mother was an unmarried graduate who hoped the adoptive parents could let Jobs enter college. Steve Jobs graduated from a high school in California and entered a college at the age of 17. But after six months, Jobs found he had no aim in life and he didn’t know what he can do, so he decided to drop out of college. And then, he attained a class about calligraphy in Reed College, and surprisingly later he used the skill in Mac computer. Although he did not graduated from college, he learned what he liked and stuck to the spirit of “Never give up.” B. The Business of Steve Jobs 1. About Apple Steve Jobs, American business tycoon and inventor, the founder of Apple. He had been the Apple’s chairman of the board and chief executive. 1.1. How Apple Was Founded Picture2 The mark of the company “Apple” From Official Website of Apple In 1971, 16-year-old Steve Jobs and Steve Wozniak got know each other. In 1976, Jobs persuaded Wozniak to assemble the machine and then took it to sell. Their friend, Ron Wayne also joined the plan. Apple was founded in 1976. Steve Jobs, Steve Wozniak and Ronald Wayne decided to set up a company. Steve Jobs just came back from a trip, and he recommended the company 3 Steve Jobs and His Business to the Wards named Apple. Apple’s designer confirmed that Apple’s logo had nothing to do with the other legends. He even joked: The bitten of the apple is just to make it look unlike cherries. 1.2. Apple’s Vision “Everyone is able to own a computer just for them.” Steve Jobs thought that everybody should have his own computer because he thought people couldn’t live without information. And the computers are the source of information. 1.3. Apple’s Aims There are three stages that Apple wants to achieve, and those are the reason they work so hard. The followings are the aims of the three stages. 1. First stage: Let products be popular among young people and stand a firm position in the young customers. 2. The second stage: Make the customers solid, and spread the products to businessmen. 3. The last stage: Spread the products to the age, and to be the most popular 3C products whole world. Table 1 The Products of Apple Years Products 1976 Development Apple I and start selling. 1977 Sell the earliest personal computer Apple II. 1984 Release the computer that made world shocked –Macintosh. 1998 Release iMac. And iMac became the most popular sell-out products. 2001 Release iPod. Release the earliest personal computers with 64 bits- Apple Macintosh 2003 G5. 2005 Steve Jobs announced that the next year there will be Intel Processor 1.4. Contribution As the saying goes, there were three “Apples” affecting the world deeply. The first one was the Forbidden Fruit eaten by Adam and Eve. The second one was the Apple which hit Newton. The last Apple was Steve Jobs’ Company. Steve Jobs 4 Steve Jobs and His Business had changed the world of information. He was one of the most successful businessmen in the world. 1.5. Steve Jobs Left Apple In 1984, his computers were not so popular. Scully thought that Jobs was the person who caused the financial problems in Apple. Based on Steve Jobs’ autobiography, Scully thought Steve Jobs didn’t have the ability of invention, which drove Steve Jobs to leave Apple. 1.6. The Philosophy of Company Steve Jobs’ philosophies came from his personality. He wanted to make the world nice. In the generation of information explosion, Jobs’ philosophies allowed him to survive in the information field. There were some rules Apple’s employers must follow: 1. Cooperation with competitors. 2. Develop beautiful product. 3. Change the original business plan; establish a new approach to development. 4. Find new solutions to overcome insurmountable obstacles. 5. Tell the customers what they need, not wait for their response negatively. 6. All the products have relevance. 7. Standards of employees can not be stereotyped. 8. Encourage employees to think in different ways. 9. Simplify the product. 10. Apple sells a dream, not just a product. 2. About NeXT After leaving Apple, Steve Jobs founded NeXT Computer Company, and developed NeXT and its Next STEP operating system for computers.
Load more

Recommended publications
  • Steve Jobs' Diligence
    Steve Jobs’ Diligence Full Lesson Plan COMPELLING QUESTION How can your diligence help you to be successful? VIRTUE Diligence DEFINITION Diligence is intrinsic energy for completing good work. LESSON OVERVIEW In this lesson, students will learn about Steve Jobs’ diligence in his life. They will also learn how to be diligent in their own lives. OBJECTIVES • Students will analyze Steve Jobs’ diligence throughout his life. • Students will apply their knowledge of diligence to their own lives. https://voicesofhistory.org BACKGROUND Steve Jobs was born in 1955. Jobs worked for video game company Atari, Inc. before starting Apple, Inc. with friend Steve Wozniak in 1976. Jobs and Wozniak worked together for many years to sell personal computers. Sales of the Macintosh desktop computer slumped, however, and Jobs was ousted from his position at Apple. Despite this failure, Jobs would continue to strive for success in the technology sector. His diligence helped him in developing many of the electronic devices that we use in our everyday life. VOCABULARY • Atari • Sojourn • Apple • Endeavor • NeXT • Contention • Pancreatic • Macintosh • Maternal • Pixar • Biological • Revolutionized • Tinkered INTRODUCE TEXT Have students read the background and narrative, keeping the Compelling Question in mind as they read. Then have them answer the remaining questions below. https://voicesofhistory.org WALK-IN-THE-SHOES QUESTIONS • As you read, imagine you are the protagonist. • What challenges are you facing? • What fears or concerns might you have? • What may prevent you from acting in the way you ought? OBSERVATION QUESTIONS • Who was Steve Jobs? • What was Steve Jobs’ purpose? • What diligent actions did Steve Jobs take in his life? • How did Steve Jobs help to promote freedom? DISCUSSION QUESTIONS Discuss the following questions with your students.
    [Show full text]
  • Steve Jobs Had an Early Skill for Innovation
    Steve Jobs typifies the challenging and innovativeness of the tech business' spearheading business people. Worshiped by many, he has turned into a practically fanciful figure – a knight crusading for development and faultless structure. As CEO of Apple, Jobs made one of the most important and appreciated organizations on the planet and, alongside it, a progression of stunning items, including the iPhone. However, who, precisely, was the man behind the fantasy? Decent numerous stories have been told. Some considered Jobs to be a virtuoso and visionary pioneer, while others thought he was an affected snap, a determined stickler or a difficult half-virtuoso, half-butt face. This is the tale of how Steve Jobs turned into Steve Jobs we consider today. Steve Jobs had an early skill for innovation. Shortly after he was born on February 24, 1995, in San Francisco, Steve Jobs was set up for appropriation by his natural mother, Joanna Schieble. Thus, he grew up the child of Paul and Clara Jobs, a regular workers couple. Being embraced by Paul and Clara may have significantly added to his later work since Jobs immediately built up a sharp comprehension of innovation. Since his dad was an auto technician and skilled worker who made furnishings, there was a workbench in the family's carport and Jobs' dad showed him how to fabricate things, dismantle them and set up them back together once more. This training served him well; further down the road, Jobs thought back about how his dad instructed him to fill in as industriously on the underside of a bureau as on its completion when demonstrating the iPod to the creator.
    [Show full text]
  • Steve Jobs: the Next Insanely Great Thing | WIRED
    10/26/2020 Steve Jobs: The Next Insanely Great Thing | WIRED GARY WOLF 02.01.1996 12:00 PM Steve Jobs: The Next Insanely Great Thing Steve Jobs has been right twice. The first time we got Apple. The second time we got NeXT. The Macintosh ruled. NeXT tanked. STEVE JOBS HAS been right twice. The first time we got Apple. The second time we got NeXT. The Macintosh ruled. NeXT tanked. Still, Jobs was right both times. Although NeXT failed to sell its elegant and infamously buggy black box, Jobs's fundamental insight---that personal computers were destined to be connected to each other and live on networks---was just as accurate as his earlier prophecy that computers were destined to become personal appliances. Now Jobs is making a third guess about the future. His passion these days is for objects. Objects are software modules that can be combined into new applications (see "Get Ready for Web Objects"), much as pieces of Lego are built into toy houses. Jobs argues that objects are the key to keeping up with the exponential growth of the World Wide Web. And it's commerce, he says, that will fuel the next phase of the Web explosion. On a foggy morning last year, I drove down to the headquarters of NeXT Computer Inc. in Redwood City, California, to meet with Jobs. The building was quiet and immaculate, with that atmosphere of low-slung corporate luxury typical of successful Silicon Valley companies heading into their second decade. Ironically, NeXT is not a success. After burning through hundreds of millions of dollars from investors, the company abandoned the production of computers, focusing instead on the sale and development of its Nextstep operating system and on extensions into object-oriented technology.
    [Show full text]
  • St. Bernard-Elmwood Place Schools “Where All Students Are Challenged to Learn and Inspired to Dream” 2017-2018 Issue 3
    School Matters St. Bernard-Elmwood Place Schools “Where all students are challenged to learn and inspired to dream” 2017-2018 Issue 3 The Class of 2018 The one hundred seventh annual Commencement exercises took place on Thursday, May 24, 2018, in the St. Bernard-Elmwood Place High School gymnasium. Daniel Hackney was the Vale- dictorian; Sydney Fleak was the Salutatorian. Senior Class Officers, Sydney Fleak, Kevan Ridley, and Vincent Gerrish, presented the Class Gift. The Class Flower was a yellow rose with black rib- bon, and the Class Motto was a quote from Steve Jobs, “Your time is limited, so don’t waste it liv- ing someone else’s life... Don’t let the noise of others’ opinions drown out your own inner voice... Stay hungry, stay foolish.” A reception was hosted by the Titan Fan Club after the ceremony. The Class of 2018: Brady Abbott, Breaisia Allen Brooks, Darriel Asher, Miranda Berry, Candice Bishop, Riley Bossert, Ramiah Caine, Asa Christon, Dezarae Conley, Jared Downey, Harmony Dreyer, Mack- enzie Ellis, Emily Emerine, Hallie Ernette, Maria Escobar Lopez, Delena Evans, Keenan Farley, Amari Finley, Sydney Fleak, Michail Flowers, Enrique Garcia, Jose Garcia, Jr., Vincent Gerrish, Brandon Gonzalez Gomez, Michael Gonzalez Gomez, Trenton Gorlewski, Calvin Grande, Kayla Groh, Daniel Hackney, Yaniyah Hall, Madison Halloran, Marcus Hamby, Laura Horsley, Aubrey Jefferson, Layla Jef- fries, Collesa Johnson, Hailey Johnson, Tyreke King, Aireona Lane, Cameron Long, Marshee’ Luther, Taylor McEntire, Sierra Meacham, Shanyla Miles, Emma Queale, Kevan Ridley, Crystal Ruiz, Destiny Salazar, Justin Sandlin, Aubrey Singleton, Angella Sirk, Brandon Sirk, Daniel Spradlin, Brandon Stacy, Cameron Stephens, Barzell Tate III, Devin Thomas, Dalton Towe, Bailey Wagers, Sophie Walden, Ja- cob Wambold, Landen Washam, Tison Waters, Armanie White, Jasmine White, Meaun White, Mikelluv Williams, Mikal Wilson, and Hannah Wolf.
    [Show full text]
  • New Steve Jobs Film Wins Over "The Woz" 13 September 2015
    New Steve Jobs film wins over "The Woz" 13 September 2015 Nearly four years after the death of Steve Jobs, the the big screen. legacy of the iconic Apple co-founder continues to be debated in books and on film. And while Fassbender doesn't look like Jobs, he captured what it was like to be inside the mind of Jobs so touched the world that many around the the man lauded for transforming culture with Apple globe were struck with grief when he died in his innovations, Wozniak said in an interview with the Silicon Valley home on October 5, 2011. BBC. A growing list of films delve into his controversial Actor Ashton Kutcher, who does look more like character and his stunning accomplishments, but Jobs, played him in a 2013 film that was a modest only now has a Jobs movie won over his famed box office success. Critics however felt that the partner in founding Apple, Steve "The Woz" movie did not fully portray the complexities of the Wozniak. Apple co-founder. After the recent world premier of Universal film The coming drama-packed Hollywood addition to "Steve Jobs" at the Telluride Film Festival in the Steve Jobs legend will be in theaters about a Colorado, Wozniak praised director Danny Boyle month after the release of a documentary on Jobs and writer Aaron Sorkin for "getting it so right." by Oscar-winning director Alex Gibney. The film is based on a biography with the same "Steve Jobs: The Man in the Machine" was title written by author Walter Isaacson, who was released on the Internet and in a limited number of granted access to Jobs as well as family, friends, theaters this month.
    [Show full text]
  • Steve Jobs – Who Blended Art with Technology
    GENERAL ¨ ARTICLE Steve Jobs – Who Blended Art with Technology V Rajaraman Steve Jobs is well known as the creator of the famous Apple brand of computers and consumer products known for their user friendly interface and aesthetic design. In his short life he transformed a range of industries including personal comput- ing, publishing, animated movies, music distribution, mobile phones, and retailing. He was a charismatic inspirational leader of groups of engineers who designed the products he V Rajaraman is at the visualized. He was also a skilled negotiator and a genius in Indian Institute of Science, Bangalore. Several marketing. In this article, we present a brief overview of his generations of scientists life. and engineers in India have learnt computer 1. Introduction science using his lucidly written textbooks on Steve Jobs made several significant contributions which revolu- programming and tionized six industries, namely, personal computing, publishing, computer fundamentals. His current research animated movies, music distribution, mobile phones, and retail- interests are parallel ing digital products. In all these cases he was not the primary computing and history of inventor; rather he was a consummate entrepreneur and manager computing. who understood the potential of a technology, picked a team of talented engineers to create what he visualized, motivated them to perform well beyond what they thought they could do. He was an aesthete who instinctively blended art with technology. He hired the best industrial designers to design products which were not only easy to use but were also stunningly beautiful. He was a marketing genius who created demand for his products by leaking tit bits of information about their ‘revolutionary’ features, thereby building expectancy among prospective customers.
    [Show full text]
  • Download PDF # Return to the Little Kingdom: Steve
    2BPAH8OWNNWE < PDF > Return to the Little Kingdom: Steve Jobs, the Creation of Apple and... Return to the Little Kingdom: Steve Jobs, the Creation of Apple and How it Changed the World Filesize: 6.51 MB Reviews This publication is fantastic. We have read through and i am certain that i will planning to read yet again yet again down the road. You wont feel monotony at at any time of your respective time (that's what catalogs are for concerning when you request me). (Alec Langosh) DISCLAIMER | DMCA PEBXXDBHGR91 « Book » Return to the Little Kingdom: Steve Jobs, the Creation of Apple and... RETURN TO THE LITTLE KINGDOM: STEVE JOBS, THE CREATION OF APPLE AND HOW IT CHANGED THE WORLD To download Return to the Little Kingdom: Steve Jobs, the Creation of Apple and How it Changed the World eBook, make sure you refer to the web link below and save the document or gain access to additional information which might be related to RETURN TO THE LITTLE KINGDOM: STEVE JOBS, THE CREATION OF APPLE AND HOW IT CHANGED THE WORLD book. Gerald Duckworth & Co Ltd. Paperback. Book Condition: new. BRAND NEW, Return to the Little Kingdom: Steve Jobs, the Creation of Apple and How it Changed the World, Michael Moritz, Almost thirty years ago, Michael Moritz, then a young journalist at "Time" magazine, was allowed exclusive access to the inner workings of a cutting-edge technology company to tell the story of its first decade in business. "The Little Kingdom: The Private Story of Apple Computer" brought readers into the childhood homes of Steve Jobs and Steve Wozniak, showed how they dropped out of college and founded Apple in 1976, and charted the company's rise from basement brainstorming to colossal empire.
    [Show full text]
  • The Identification and Division of Steve Jobs
    AN ABSTRACT OF THE THESIS OF Scott M. Anderson for the degree of Master of Arts in Interdisciplinary Studies in Speech Communication, Speech Communication, and English presented on May 17, 2012. Title: The Identification and Division of Steve Jobs Abstract approved: Mark P. Moore On April 1, 1976, Steve Jobs and Steve Wozniak entered into a partnership agreement to found Apple Computer. In the decade that followed, Apple experienced remarkable growth and success, as Jobs catapulted Apple to the Fortune 500 list of top‐flight companies faster than any other company in history. Under direction of Jobs, Apple, an idea that started in a garage, transformed into a major force in the computer industry of the 1980s. Though Jobs’ leadership undoubtedly influenced Apple’s success during this time, in 1995, he was forced to resign, when conflicts mounted at the executive level. Using Kenneth Burke’s theory of identification and the dramatistic process, this thesis examines Jobs’ discourse through a series of interviews and textual artifacts. First, I provide a framework for Jobs’ acceptance and rejection of the social order at Apple, and then consider the ways in which Jobs identified with employee and consumer audiences on the basis of division. Analysis shows that Jobs identified with individual empowerment, but valued separation and exclusivity. Jobs’ preference to create identification through division, therefore, established the foundation for new identifications to emerge. The findings of this study suggest that division has significant implications for creating unity. ©Copyright by Scott M. Anderson May 17, 2012 All Rights Reserved The Identification and Division of Steve Jobs by Scott M.
    [Show full text]
  • Steve Jobs Biography to Be Published Next Year 11 April 2011
    Steve Jobs biography to be published next year 11 April 2011 of the world's greatest innovators," Simon & Schuster publisher Jonathan Karp said. "Just as he did with Einstein and Benjamin Franklin, Walter Isaacson is telling a unique story of revolutionary genius," Karp said. Jobs, 56, went on medical leave in January, his third since 2004, but has retained his title of chief executive at Apple. Jobs underwent an operation for pancreatic cancer in 2004 and received a liver transplant in 2009, but Apple CEO Steve Jobs holds the iPhone 4 at the 2010 he has not released any details about his latest Apple World Wide Developers conference in San health issues. Francisco, California, 2010. US publisher Simon & Schuster will publish an official biography next year of Steve Jobs. Apple's fortunes have been uniquely linked to Jobs, who returned to the then flagging company in 1997 after a 12-year absence and introduced innovative and wildly successful products like the iPod, iPhone US publisher Simon & Schuster will publish an and iPad. official biography next year of Steve Jobs, the Apple visionary behind the Macintosh computer, (c) 2011 AFP the iPhone, iPod and iPad. "iSteve: The Book of Jobs," will be written by former Time magazine managing editor Walter Isaacson and will hit bookstores in early 2012, Simon & Schuster said in a statement. The authorized biography of the intensely private Apple co-founder will be based on three years of exclusive interviews Isaacson has conducted with Jobs, family members, Apple colleagues and competitors, the publisher said. Isaacson is the author of biographies of Benjamin Franklin, Albert Einstein and Henry Kissinger, and currently heads the Aspen Institute, a non-profit think tank.
    [Show full text]
  • Text 9 Steve Jobs Told Students: 'Stay Hungry. Stay Foolish.'
    Text 9 Steve Jobs told students: ‘Stay hungry. Stay foolish.’ The Washington Post, September 5 th 2011 Steve Jobs, the late Apple co-founder revealed in a commencement speech at Stanford University in 2005 why he dropped out of college - and why he thought it was one of the best things he ever did. Yet he had other advice for the students. Jobs started that speech by talking about being adopted as a baby, and why, 17 years later, he attended Reed College in Oregon for only six months before dropping out. He said: “My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates but later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented when my parents promised that I would someday go to college.” “And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. So I decided to drop out and the minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
    [Show full text]
  • 40 Lessons from 40 Years of Apple Ads
    40 Lessons from 40 Years of Apple Ads Apple was founded on April fools day in 1976. It’s first office was Steve Jobs’ parents’ garage: And it’s first products were humble: Steve Jobs was obsessed with poets, and he and Woz both drew inspiration from one of the best, Bob Dylan. Any great folklorist will tell you that Apple’s origins met the primary criteria for future exaltation. They were humble, poor, and hard working. From those origins, Apple has grown to a global behemoth with over $269 billion dollars in the bank. One of the (many) things that helped Apple get to where it is today is a mastery of advertising. This article presents 40 of the best Apple ads over 40 years and draws 40 lessons from each. It spans 1977’s “Simplicity” all the way to “The Rock x Siri Dominate the Day.” 1977 — “Simplicity” (https://archive.org/details/Apple_II_-_Simplicity_is_the_ultimate_sophistication) “Apple II will change the way you think about computers.” This is an introduction to the Apple II. It displays the features of the device with a clear emphasis on personal computing. The idea of having a personal computer was very new at the time; many people didn’t think there was a use for a computer at home. The lesson: When you’re introducing something new, keep it simple. 1978 — “Bestselling” (http://www.macmothership.com/gallery/MiscAds/a2bestselling1.jpg) “Since we developed Apple II in April 1977, more people have chosen our computer than all other personal computers combined.” Apple opens the brochure with the above quote, providing social proof from buyers.
    [Show full text]
  • A Look at Steve Jobs Through His Own Words”, Media Dialogues / Medijski Dijalozi, Vol
    International Journal of Scholarly Papers for Media and Society Research Kostic, N. (2012), „Listen to Your Heart and Do What You Love: a Look at Steve Jobs Through His Own Words”, Media dialogues / Medijski dijalozi, Vol. 5, No. 1, pp. 25‐35. NATAŠA KOSTIĆ, PhD Assistant professor at Institute of Foreign Languages, University of Montenegro LISTEN TO YOUR HEART AND DO WHAT YOU LOVE: A LOOK AT STEVE JOBS THROUGH HIS OWN WORDS Abstract: Steve Jobs’ natural talent for public speaking was widely noticed and invariably mentioned in descriptions of this truly inspira‐ tional inventor. This paper gives a brief description of the most re‐ markable elements of Steve’s language, based on his keynote speeches at major trade expos and the Commencement address delivered at Stanford University in 2005. The paper also discusses the great life lessons we can learn from such an amazing person, who had the cou‐ rage to base his goals on his deepest heart’s desires. A strong propo‐ nent of living life to the fullest, Jobs inspired us to listen to our inner voice and follow it, because he believed it to be the only way to live the life with passion, love, and purpose. Key words: Steve Jobs, Language, Keynote Speech, Public Speaking, Figures of Speech 25 POSLUŠAJ SVOJE SRCE I RADI ONO ŠTO VOLIŠ: O STIVU DŽOBSU NJEGOVIM RIJEČIMA Apstrakt: Urođeni talenat Stiva Džobsa za javne govore često je za‐ pažan i uvijek komentarisan u gotovo svim prikazima ovog inspira‐ tivnog inovatora. Ovaj rad daje kratak prikaz najupečatljivijih eleme‐ nata jezika Stiva Džobsa u njegovim plenarnim govorima na velikim skupovima posvećenim predstavljanju novih proizvoda kompanije, kao i govora održanog 2005.
    [Show full text]