PROJECT PRESENTATION
A LUXURY TOWNHOME DEVELOPMENT
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved AGENDA
COVER PROJECT TEAM WHY ATLANTA? PROJECT LOCATION PROJECT FEATURES CONCEPTUAL VIEWS TARGET MARKET MARKETING & SALES DISPOSITION PRICE & ROI PPM OFFERING WATERFALL DISTRIBUTION PPM DOCUMENTS / Q&A
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved PROJECT TEAM
THE SWANK ATLANTA BELTLINE LLC • MANAGER-MANAGED LLC • INVESTMENT VEHICLE
STRATEGIC PROJECTS HOLDINGS LLC • MANAGER KEY MANAGEMENT OFFICERS • MOTHUSI PHOMETSI, MBA, AIA CEO
• MUNAMATO (MUNA) PHOMETSI, MBA PRESIDENT
STRATEGIC VENDORS & PARTNERS • STRATEGIC PROJECTS INC.- AFFILIATE • CLARAH HOMES W/ EXP BROKARGE- AFFILIATE • ENGINEERING & SURVEY CONSULTANTS • MARKETING – COTTON & COMPANY • LEGAL AND ACCOUNTING CONSULTANTS • THIRD PARTY GENERAL CONTRACTOR • OTHER VENDORS INCLUDING MATERIAL SUPPLIERS
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved WHY ATLANTA? WHY THIS PROJECT? WHY THIS TEAM?
ATLANTA • PRIME DESTINATION, DOMESTIC & INTERNATIONAL • US BUSIEST AIRPORT • AMONG TOP WIRED CITIES • HOME TO MAJOR BUSINESS CORPORATIONS • RECOGNIZED & GROWING MUSIC & FILM INDUSTRY • ATLANTA BELTLINE - A MAGNET FOR ECONOMIC DEV & INVESTMENTS • TARGET MARKET OPPORTUNITY
WHY OUR PROJECT & TEAM? • MISSION ALIGNMENT ON THE BELTLINE
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved VISIT LOCATION beltline.org
Atlanta Beltline
Our Project Site PHASE 1: 8 UNITS STOVALL STREET STREET STOVALL Mixed-use Construction underway
PHASE 2: 6 UNITS City of Atlanta Property of City Atlanta family lots family Remaining single Remaining Completed Construction by Others by Construction Completed Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved LOCATION
DINING SHOPPING /ENTERTAINMENT PARKS AND TRAILS
Curry Up Now AMC Theatre Atlanta BeltLine Four Fat Cows Edgewood Retail Brownwood Park First Watch Grant Park Farmers Market Central Park Golden Eagle Kroger Historic Fourth Ward Park Homegrown Krog Street Market Freedom Park Hoots Righteous Wings Little Five Points MLK Jr. National Historic Park Mix’D Up Burgers Plaza Theatre Zoo Atlanta Park Grounds Ponce City Market Salata Publix Six Feet Under Whole Foods Taqueria Tsunami Vickery’s.
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved PROJECT FEATURES
GENERAL • 14 MODERN LUXURY TOWNHOMES • FEE SIMPLE DISPOSITION • 4 LOTS ASSEMBLAGE (0.72 ACRES) • RAPIDLY CHANGING ATL BELTLINE NEIGHBORHOOD
FEATURES • 4 STORY / 3430 SF PER UNIT • ELEVATOR, 4 BEDS, 4.5 BATHS, LIVING, DINING • KITCHEN, MEDIA, GYM & OFFICE OPTIONS • 1 BALCONY, 2 SKY TERRACES • RELAXATION, SUN TANNING & • SWIM SPA OPTIONS
OTHER POSSIBILITIES • WORK-LIVE UNIT CONVERSION • AIRBNB RENTAL
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved SITE CONCEPT
MEMORIAL DR
THE HERITAGE LANE ADJACENT EXISTING GATED TOWN HOME PHASE 1: 8 UNITS COMMUNITY STOVALL STREET STREET STOVALL
PHASE 2: 6 UNITS
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved *O MAGNIFICO* A VENDO LO FA* MDLXIII.TI* PREGIO I GIUN*CHE VN~ PURO* N FIRENZE AP Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved *O MAGNIFICO* A VENDO LO FA* MDLXIII.TI* PREGIO I GIUN*CHE VN~ PURO* N FIRENZE AP Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved *O MAGNIFICO* A VENDO LO FA* MDLXIII.TI* PREGIO I GIUN*CHE VN~ PURO* N FIRENZE AP Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved *O MAGNIFICO* A VENDO LO FA* MDLXIII.TI* PREGIO I GIUN*CHE VN~ PURO* N FIRENZE AP Copyright © 2021 Strategic Project Holdings LLC, All Rights Reserved *O MAGNIFICO* A VENDO LO FA* MDLXIII.TI* PREGIO I GIUN*CHE VN~ PURO* N FIRENZE AP Copyright © 2021 Strategic Project Holdings LLC, All Rights Reserved LOUNGE
SWIM-SPA
*O MAGNIFICO* A VENDO LO FA* MDLXIII.TI* PREGIO I GIUN*CHE VN~ PURO* N FIRENZE AP Copyright © 2021 Strategic Project Holdings LLC, All Rights Reserved BIRD’S EYE
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved FINANCIALS TARGET MARKET
CHARACTERISTICS • NETWORTH OVER $1M • MULTIPLE HOMES & BUSINESSES • SECURITY & PRIVACY • CONVENIENCES
WHO ARE THEY? HIGH NET WORTH INDIVIDUALS • NET WORTH $1 TO $5 MILLION • POPULATION SIZE 23 MILLION GLOBALLY • CONTROL $42.3 TRILLION • 27% LIVE IN NORTH AMERICA • ANNUAL MARKET GROWTH 6%
VERY HIGH NET WORTH INDIVIDUALS • NET WORTH $5 TO $30 MILLION • POPULATION SIZE 2.1 MILLION GLOBALLY • 41.5% LIVE IN NORTH AMERICA • CONTROL $26 TRILLION • ANNUAL MARKET GROWTH 1%
ULTRA HIGH NET WORTH INDIVIDUALS • NET WORTH OVER $30 MILLION • POPULATION SIZE 66,000 GLOBALLY • CONTROL OVER $30 TRILLION • ANNUAL MARKET GROWTH 13%
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved MARKETING & SALES
MARKETING • MARKETING PARTNER - TRACK RECORD IN DISPOSITION OF LUXURY REAL ESTATE • PARTNER TO LEVERAGE EXISTING RESOURCES
SALES PLAN (CONCEPT ONLY) • VET BUYERS – REQUEST FINANCIALS • HIGH EARNEST MONEY RETENTION- NON-REFUNDABLE • AS IS DELIVERY
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved DISPOSITION & ROI
14 UNITS @ $454/SF OR $1,557,220 PER UNIT
LEVERED PROJECT IRR = 30.68% TARGETED PROJECT EQUITY MULTIPLE = 171x
TARGETED INVESTOR IRR = 21.25% TARGETED INVESTOR EQUITY MILTIPLE = 1.47x
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved WATERFALL DISTRIBUTION
• Tier 1: (PREF + RETURN OF CAPITAL [PARI PASSU]) UP TO 8% INVESTOR IRR
• TIER 2: UNTIL INVESTOR IRR =12% i. 80% TO INVESTORS ii. 20% TO MANAGER
• TIER 3: AFTER INVESTOR IRR HAS EQUALED 12% i. 50% TO INVESTORS ii. 50% TO MANAGER
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved FINANCIALS
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved PPM DOCUMENTS
• PRIVATE PLACEMENT MEMORANDUM • LIMITED LIABILITY AGREEMENT • ACCREDITED INVESTOR QUESTIONAIRE • SUBSCRIPTION AGREEMENT
Q & A
Copyright © 2021 Strategic Projects Holdings LLC, All Rights Reserved