Brexit Interview: James Schneider
James Schneider Co-founder of Momentum Spokesperson & Head of Strategic Communications, Office of the Leader of the Opposition. October 2016 – January 2020 11 January 2021 The referendum UK in a Changing Europe (UKICE): How engaged was Momentum with the referendum campaign in 2016? James Schneider (JS): Initially, we didn’t have a position on the referendum and weren’t doing anything, but myself and some others thought that was a completely unsustainable position. We suspected that the overwhelming bulk of our members and supporters would want us to campaign for Remain. So, we conducted an internal poll and found that this was the case, with around 80% wanting us to campaign for Remain, and used that as our reasoning with the Steering Committee to shift into campaigning for Remain. Then, very quickly, we began working with Another Europe is Possible, who moved into Momentum’s offices. We worked together closely on canvassing, we did some stunts, and had some involvement with the disastrous ‘Battle of the Thames’. I wasn’t on a boat. I was on a bridge, but others were on boats. It was quite a bad moment. When there’s Bob Geldof giving two fingers to fishermen, it’’s like that Mitchell and Webb sketch where they ask: ‘Are we the baddies?’ Is Bob Geldof and a bunch of poshos on his big boat, telling fishermen to get fucked, really good? No, probably not. It was quite a bad day and felt like we were losing. Then the next day Jo Cox was killed. Page 1/33 UKICE: Did you have any other reservations about the way Labour approached the whole referendum campaign? JS: I thought the main Labour campaign – the Alan Johnson, Hilary Benn one – was very limp, and quite establishment, and, therefore not terribly effective.
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