FOR THE MANY NOT THE FEW

LABOUR PARTY GENERAL ELECTION 2017 REPORT LABOUR PARTY GENERAL ELECTION 2017 REPORT

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Contents

1. Introduction from Jeremy Corbyn 07

2. General Election 2017: Results 11

3. General Election 2017: Labour’s message and campaign strategy 15 3.1 Campaign Strategy and Key Messages 16 3.2 Supporting the Ground Campaign 20 3.3 Campaigning with Women 21 3.4 Campaigning with Faith, Ethnic Minority Communities 22 3.5 Campaigning with Youth, First-time Voters and Students 23 3.6 Campaigning with Trade Unions and Affiliates 25

4. General Election 2017: the campaign 27 4.1 Manifesto and campaign documents 28 4.2 Leader’s Tour 30 4.3 Deputy Leader’s Tour 32 4.4 Party Election Broadcasts 34 4.5 Briefing and Information 36 4.6 Responding to Our Opponents 38 4.7 Press and Broadcasting 40 4.8 Digital 43 4.9 New Campaign Technology 46 4.10 Development and Fundraising 48 4.11 Nations and Regions Overview 49 4.12 Scotland 50 4.13 Wales 52 4.14 Regional Directors Reports 54 4.15 Events 64 4.16 Key Campaigners Unit 65 4.17 Endorsers 67 4.18 Constitutional and Legal services 68

5. Labour candidates 69

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1. INTRODUCTION

2017 General Election Report Page 10 1. INTRODUCTION

Foreword

I’d like to thank all the candidates, party members, trade unions and supporters who worked so hard to achieve the result we did.

The Conservatives called the snap election in order to increase their mandate. Instead they lost their majority. Labour gained seats in every region and nation of Britain, gaining seats for the first election since 1997. Labour secured the largest percentage increase in the Labour vote since 1945. As a result we are no longer just an Opposition, we are a Government-in-waiting.

Our party is growing again with well over half a million members, and the great resource of our affiliates. That enabled us to reach more people with our message and to encourage and enthuse more people to register to vote and to participate in the election.

Labour is a social movement capable of campaigning and winning in every community of Britain. We must be ready for a general election whenever it may come, and next year we have elections in over 150 local authority areas across England.

We are united in our determination to work together to elect a Labour government that delivers for the many not the few.

Jeremy Corbyn Leader of the Labour Party

General Election 2017 Report

2. General Election 2017: Results Page 14 2. GENERAL ELECTION 2017: RESULTS

General Election results

votes % 2015 Comparison Change in Share

Labour 12,874,310 41.0% 9,347,326 31.2% +9.8%

Lib Dem 2,371,772 7.6% 2,415,888 8.1% -0.5%

Conservative 13,628,849 43.4% 11,290,848 37.7% +5.8%

SNP 977,569 3.1% 1,454,436 4.9% -1.7%

Plaid Cymru 164,466 0.5% 181,694 0.6% -0.1%

Green 517,919 1.7% 1,150,791 3.8% -2.2%

UKIP 596,217 1.9% 3,862,805 12.9% -11.0%

BNP 3,924 0.0% 1,667 0.0% +0.0%

EngDem 1,820 0.0% 6,531 0.0% -0.0%

Others 246,981 0.8% 267,771 0.9% -0.1%

TOTAL 31,383,827 29,979,757

Gain from Total Change Held Lab LD Con Nat Grn UKIP Seats Lab 262 +30 226 - 2 28 6 - -

LD 12 +4 4 - - 5 3 - -

Con 317 -13 297 6 1 - 12 - 1

Nat 39 -20 38 - 1 - - - -

Grn 1 1 ------

Oth 19 -1 19 ------

Total 650 567 6 4 33 21 0 1

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Labour gains

Seat From: Bedford Con Ipswich Con Peterborough Con Derby North Con High Peak Con Lincoln Con Battersea Con Croydon Central Con Enfield, Southgate Con Stockton South Con Bury North Con Crewe & Nantwich Con Warrington South Con Weaver Vale Con Brighton, Kemptown Con Canterbury Con Portsmouth South Con Reading East Con Bristol North West Con Plymouth, Sutton & Devonport Con Stroud Con Warwick & Leamington Con Colne Valley Con Keighley Con Cardiff North Con Gower Con Vale of Clwyd Con Kensington Con Coatbridge, Chryston & Bellshill SNP East Lothian SNP Glasgow North East SNP Kirkcaldy & Cowdenbeath SNP Midlothian SNP Rutherglen & Hamilton West SNP Leeds North West LD Sheffield, Hallam LD

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Labour losses

Seat To Mansfield Con Middlesbrough South & East Cleveland Con North East Derbyshire Con Stoke-on-Trent South Con Walsall North Con

General Election 2017 Report 3. General Election 2017: Strategy Page 18 3. GENERAL ELECTION 2017: STRATEGY 3.1 Campaign Strategy and Key Messages

When the General Election was called, • Invest in reaching older voters, the local election campaign was especially through Facebook, with underway and we had already placed messages addressing their specific our strapline – Labour will stand up for concerns. you – in the context of a wider narrative • Hold major rallies in all the English about the way people were being held regions as well as in Scotland and back by a rigged system. We said: “It Wales. doesn’t have to be like this. Britain is a wealthy country, but you wouldn’t know • Aim to raise a total of at least £12m it from our antiquated infrastructure for the campaign, including the £4m and underfunded services. Tax held in the campaign fund prior to giveaways to the rich have been put the election being called. before investing in growth in which we Going against conventional wisdom, can all share.” the campaign chose to address This premise was the basis for the directly issues the Tories and many adoption of the General Election commentators were presenting as strapline - For the many, not the few - Labour weaknesses. We believed and for a campaign that would present Europe/Brexit, Jeremy Corbyn’s a transformational manifesto to voters leadership, security and the economy for ‘a Britain where prosperity is shared’. were strengths if framed in a different Individual policies would be set in this way. Jeremy therefore gave a set-piece context as part of an ongoing narrative speech on his approach to leadership that people are being held back, on 29 April and talked about his values reaching a point on polling day where in a longer-than-usual party election voters could see how Labour’s policies broadcast directed by Ken Loach. could change their lives and society for The issue of security was addressed in the better. depth in a speech at Chatham House on 12 May. The economy and Brexit Other early decisions taken by the joint were each dedicated a party election Party and Leader’s office strategy group broadcast, and Shadow Chancellor John were that the campaign should: McDonnell set out the party’s economic • Aim to win and invest in campaigning strategy in detail in a keynote speech on in both seats we were defending and 7 May. those we had a chance of winning. The voter registration campaign was • Give a high priority to making full launched on 29 April and proved hugely use of the greater broadcast media successful. In just over three weeks, access provided by a General more than two million people visited Election because of rules governing the Electoral Commission’s website, political balance. leading to an unprecedented number of successful registrations by young voters. • Launch a celebrity-led voter registration campaign on a scale The national campaign and Battle Bus never seen before aimed at for the Leader’s Tour was launched students/young people. on 9 May with a major rally at Salford

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Media City attended by more than 1,000 Labour’s message in this election supporters and the shadow cabinet. campaign was summed up by For the The following week the manifesto was many not the few. This strapline defined unveiled at the University of Bradford a contest between two competing where Labour’s Harold Wilson, served visions: Labour’s offer of a Britain as Chancellor. built and run for the many, versus the Conservative Party which stands only The four main strands of the campaign for a privileged few. throughout were: full use of broadcast media opportunities taking advantage This message ran through all of our of the requirement for balance, a campaign communications. Our aim Leader’s tour involving more than 100 was to contrast Labour’s programme events and rallies in 82 constituencies, for a fresh start - to build a fairer Britain a multi-faceted digital drive reaching where no one would be held back – millions organically and through paid with the threat of five more years of a advertising, and continuous policy Conservative Party that will not, and announcements to generate content for cannot, stand for the many. all communication channels. The campaign looked to highlight the reality of a Conservative government

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that has accrued a record of failure and would have seen people having and broken promises. In particular our to pay for their care with their own campaign focussed on the following homes (the so-called ‘dementia tax’). issues: • The threat to public services posed • Living standards: The Conservatives by further cuts and austerity. have spent the past seven years • Their reckless approach to Brexit giving the super-rich tax breaks, which threatened to push Britain out worth tens of billions, while working of Europe without a plan, putting families wages are worse off with jobs and the economy at risk. real earnings lower in 2017 than they were in 2010. The threat of the Conservatives was contrasted with a Labour Party under • Public services: The Tories promised Jeremy Corbyn. Our campaign focussed to protect public services but on the real change that Labour would through cuts and neglect they have bring through a positive policy agenda pushed these vital services into which offered working people a fairer a state of emergency. The NHS Britain where prosperity is shared, has suffered soaring waiting lists, everyone is rewarded fairly for hard staffing shortages and hospitals work and where a home to rent or buy in financial crisis. Their record on is affordable. Our message was one schools is one of cuts and rising class of hope looking at how Labour would sizes, while those young people who deliver for the many, by: want to go to university face huge debts. And public safety has been • Building a fairer economy with a compromised with more than 20,000 real Living Wage of £10 per hour, full police officers cut since 2010. rights from day one for workers and establishing a national investment As the campaign progressed our bank and regional development attention turned to the threat posed banks to finance growth and good by another five years of the Tories. In jobs. doing this, we exposed the reality of what the Conservatives were offering • Protecting pensioners by the British public focusing on: guaranteeing incomes with the triple Llock on pensions, keeping Winter • The threat to working people posed Fuel Payments and opposing the by a Conservative government which Tories’ ‘dementia tax’. refused to rule out further tax rises on working people, in stark contrast • Supporting the NHS by investing over to Labour’s promise of no tax £30 billion over the next Parliament increase for 95 per cent of people. to ensure it has the money it needs, ensuring minimum standards of care, • The Conservative threat to tackling the crisis in care and joining pensioners, exemplified by a up services from home to hospital manifesto which signalled an end to with a properly integrated health and the pensions ‘triple lock’, proposal social care service. to means test Winter Fuel Payments

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• Stand up for children and young In the months running up to and during people by reducing class sizes, the General Election, regular meetings introducing universal free school of the General Election Strategy Group meals for primary school children, took place involving the National reintroducing an Education Campaign Coordinators, other Shadow Maintenance Allowance and Cabinet members and the senior teams maintenance grants for students at Labour Head Office and the Leader’s from low and middle income Office. This meeting agreed the strategy backgrounds and scrapping for the election and planned the tuition fees. campaign grid. • Investing in new affordable homes to Daily meetings were held during the rent and buy, building over a million campaign to discuss detailed planning new homes in five years, with at least and the grid. There were also regular half of them for social rent. budgeting and financial management meetings, with reports to the NEC Campaign management structure Business Board, to ensure the General The Labour Party’s General Election Election budget was adhered to and campaign was led by the National spending and staffing allocations were Campaign Coordinators, Andrew delivering campaign priorities.

Gwynne and Ian Lavery. National Campaign Coordinators, Andrew Gwynne and Ian Lavery.

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In previous conventional elections Spending was mainly focused on three the allocation of party resources was types of campaigning: determined by a list of defined ‘key 1) A set of national direct mails seats’. The nature of the 2017 snap election meant that such a list did not 2) Digital spend – covered in detail exist. This meant we had to decide on elsewhere an approach for allocating resources 3) Newspaper adverts on a rolling basis as the campaign In addition the party also set up and progressed. managed a full national print and In addition, without enough time for a freepost programme that was open to recruitment process, we had to manage any CLP to use. the campaign on the ground with far less staff than was the case in the 2015 election. The party went into the campaign with £3.5million in the bank, which enabled us to get the campaign off to a flying start. In the first few days of the campaign we were able to allocate £1.6million to defensive seats. No seats were written off. This funding for seats was put mainly at defensive seats because: • Our polling position was between 20 to 25 points behind at that stage. • This initial deployment of resource coupled with the snap election guide on the previous day gave the sitting MPs greater confidence that the national campaign was well organsised and responding to the snap election. Digital spending was also focussed on offensive seats and voter registration directly from the start of the campaign. Later in the campaign, with Labour performing better in the polls, additional funds were placed into offensive as well as defensive seats.

General Election 2017 Report 3. GENERAL ELECTION 2017: STRATEGY Page 23 3.3 Campaigning with Women

Engaging women voters was a key part delivered our anti-austerity message of our election campaign. Our manifesto focussing on the fact that 86 per cent of outlined key pledges to advance gender the money raised from the Tories’ tax equality, including protecting a woman’s and social security changes coming from right to choose, tackling maternity women’s pockets. discrimination and appointing a Violence The Labour Women’s Network played a Against Women Commissioner. key role supporting women candidates, Our pledge to pensioners committed organising campaign visits and weekly to extra Pension Credit payments to phone banks for women candidates women born in the 1950s who lost fighting marginal seats and encouraging out when their State Pension age was women to stand. Two of the women increased. Our pledges to end the public currently participating in the Jo Cox sector pay cap, ban zero-hour contracts Women in Leadership Programme, and abolish employment tribunal fees run jointly by the party and LWN, were appealed to women who make up the successfully elected as MPs. We were majority of public sector and insecure pleased to make further progress on workers. Our offer to extend free women’s representation with 45 per universal childcare and raise Carer’s cent of the PLP now being women. Allowance recognised the unpaid work as carers that women provide to society. We also committed to gender audit our policy and legislative programme for its impact on women before implementation. The Leader’s tour included a visit with women from the ‘Women Against State Pension & Inequality’ (WASPI) women, and we engaged with women-focused media to promote our policies. We also targeted women voters through direct mail drops in marginal seats focused on key policy issues, including women’s state pensions and childcare. Using Promote we delivered 2.8 million adverts to WASPI women in target seats. By maintaining a 50 per cent female Shadow Cabinet, we ensured that we had a diverse range of women message carriers to appear in the media with Emily Thornberry, Diane Abbott and Angela Rayner all playing key roles. Our Shadow Secretary of State for Women and Equalities Sarah Champion

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Campaigning with black and minority BAME Labour also played a key ethnic communities has been vital. We role in supporting Labour’s BAME published a Race and Faith manifesto to parliamentary candidates, organising bring together our policy commitments campaign days and phone banks with on race equality, and held a manifesto BAME Labour members and mobilising launch event, gaining wide coverage in voters up and down the country. BAME media outlets. We were pleased to make progress on A renewed focus was also given to BAME representation in the PLP with developing relationships with the BAME a record high of 32 Labour MPs being media, with a member of the press BAME, making our PLP more diverse team dedicated to engaging with BAME than ever. media. During polling week we placed

GOTV newspaper ads in a number of BAME and faith newspapers, and faith- based visits and engagement with ethnic minority voters were included as part of the Leader’s tour.

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Encouraging voter registration and The Labour Party delivered a ground- mobilising young people to vote was breaking digital campaign, using new key to our campaign. Between the platforms like Snapchat and Instagram calling of the General Election and the as well as Facebook and Twitter. We registration deadline on May 22, more served over four million adverts to than two million 18 – 34 year olds visited young people across the country in the the Electoral Commission’s website, run up to the voter registration deadline leading to an unprecedented number of with videos featuring high-profile successful registrations by young voters. endorsers. Prior to the registration deadline, Labour We used interviews with Kerrang, Students’ Million More Voices campaign NME, Copa90 football YouTube channel successfully pressed universities to and an ID interview with Grime artist combine voter registration with course JME to reach a diverse range of young enrolment. Working with Cat Smith MP audiences and promote the importance and Baroness Royall, we pressed the of registering to vote. We worked with Government to improve measures for a range of celebrities to facilitate social student voter registration as part of the media content both encouraging voter Higher Education Bill. registration – such as Paloma Faith,

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Professor Green, Rudimental, Lily 18-29 year old voters voting for Labour Allen, Ricky Gervais and Dynamo – and compared with 36 per cent in 2015. explicitly endorsing Labour – such as Jeremy and the Labour campaign Kate Nash, Rob Delaney, Wolf Alice, inspired young people across the UK Rizzle Kicks, Paul McGann and AJ Tracey. to get out and vote. Youth turnout In comparison, the Conservative Party amongst 18- 24 year olds increased and Theresa May did not use their social to 58 per cent from 43 per cent in the media platforms to encourage people to 2015 General Election. The age at which register to vote. a voter is more likely to have voted Following the voter registration deadline Conservative than Labour is now 47 – up the focus shifted to turning out the from 34 at the start of the campaign. youth vote. We targeted millions of young voters with content around our young voter policies and used high- profile voices to enhance our message. Many of these adverts were targeted into the marginal seats that we gained. Our five key pledges to young voters were packaged into a direct mail targeting 130,000 18-24 year-olds and used as organic Facebook content that reached more than one million people. In parallel to this, organic movements such as Grime4Corbyn made national news and popular youth-focussed video content from Momentum reached a quarter of all Facebook users. Jeremy’s unexpected appearances at events such as Wirral Live Festival at Tranmere Rovers football stadium contributed to this. On polling day, Labour’s Snapchat filter more than doubled the benchmark for swipes and was seen by nearly eight million people, with celebrities such as Stormzy using it. This creative engagement strategy took our message directly to young people, and amplified the excitement about Jeremy Corbyn amongst young people. As a result, we witnessed a huge swing towards Labour with 63 per cent of

General Election 2017 Report 3. GENERAL ELECTION 2017: STRATEGY Page 27 3.6 Campaigning with Trade Unions and Affiliates

From the day the election was called, interactive website, whyvotelabour, TULO (the Trade Union and Labour Party designed to persuade people to vote Liaison Organisation) worked to support Labour, share with friends, and sign and engage Labour’s 12 affiliated unions up for a personalised reminder to vote in the ‘snap’ campaign, and to involve on election day. We coordinated a joint and activate as many trade union social media event with all the unions, members as possible in target seats. the Leader‘s Office and volunteers to tweet along with the Leaders Debates. Labour is rightly proud of its relationship with millions of working people through the link with the trade union movement. The snap nature of the campaign meant that unions had to hit the ground running on day one, to ensure that they were able to communicate with their members about why voting Labour is so important, and about why Labour-supporting union members should take the next step and join the campaign on the doorstep. Across the board, unions rose to this challenge, putting in place their own strategies to maximise voter registration, and to make the case to members that working people are better off with Labour – all this in a short timeframe, and in On the ground a difficult regulatory framework, with the Tories’ Lobbying Act making it more TULO worked closely with Regional TULO difficult for third party campaigners (like Committees and Regional union officials to unions and NGOs) to speak out politically. ensure a huge campaign presence in seats across the country. Over the campaign, Unions were fully engaged in the there were more than 75 Big Union manifesto process, and the resulting Campaign Days in local constituencies. document set out a transformative vision of a fairer Britain. Having a strong set of In the final days of the campaign, we co- policies, that would deliver a better life ordinated ‘Trade Union Tuesday’, to give for working people and their families, all unions an opportunity to campaign was key in motivating union members to together with a strong, positive message vote Labour and to join the campaign. to the public - ‘Vote Labour on Thursday’. The day was an overwhelming success, TULO used their own communications with dozens of new volunteers and strong channels – the unionstogether website support from every single union meaning and social media feeds – to reach as we had almost 200 teams out on the day, many people as possible throughout distributing over a quarter of a million the campaign, seeking to persuade leaflets across every region of the country. and to mobilise. TULO launched an

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4. General Election 2017: The campaign

General Election 2017 Report Page 30 4. GENERAL ELECTION 2017: THE CAMPAIGN 4.1 Manifesto and Campaign Documents

Labour’s 2017 General Election THE LABOUR PARTY MANIFESTO 2017 manifesto ‘For the many not the few’ set out Labour’s popular and transformational policies, which inspired people to vote Labour.

Launched on 16 May at Bradford FOR THE University, the manifesto was the product of an accelerated policy MANY

development process, designed as part FOR THE MANY NOT THE of the Party’s contingency planning FEW

in the months following Annual NOT THE FEW Conference 2016. This process was rapidly implemented following the Prime Minister’s snap election announcement and built on the work already of the National Policy Forum (NPF), with input from members, affiliates and the shadow cabinet. THE LABOUR PARTY MANIFESTO 2017 In the short period available, consultations were held with major In stark contrast to the Conservatives’ groups within the party. Over 40,000 approach which made a series of people submitted their ideas to the vague, unfunded promises, Labour’s online consultation launched by Jeremy manifesto was fully-costed and credible. Corbyn the week the election was called. To emphasise this fact, we produced a Every shadow cabinet team and, through costing document – ‘Funding Britain’s TULO, every affiliated trade union was Future’ – alongside the main manifesto asked to input their priorities into the which showed in detail the taxation and process and was consulted on drafts. spending decisions Labour would take in Inputs were also sought from socialist government, explaining in full how our societies and other stakeholders. plans would be delivered. At the Clause V meeting held on 11 This was a pivotal moment in the May 2017 the manifesto was discussed campaign, which was reflected in a chapter by chapter and, with only minor further upturn in Labour’s polling. It tweaks, was agreed unanimously in a also helped to nullify the Conservatives’ consensual manner. false claims about Labour’s plans The manifesto offered a hopeful and while simultaneously highlighting the positive policy agenda to transform flimsiness of Theresa May’s offer. Britain for the many not the few. It The Labour Party manifesto was made the case for public ownership, produced in both digital and book stronger rights at work, and properly formats, with the former being viewed funded public services funded through over five million times online between redistributive taxation. publication and election day.

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Alongside this we also ensured that • A Race and Faith manifesto our manifesto was accessible to as outlining the Party’s commitment many people as possible by working to racial equality and detailing with disability organisations to provide how the manifesto benefits BAME the following versions: large print; communities. an audio summary read by the actor • A Manifesto with and for Disabled Paul McGann; an easy read version; a People produced following Labour’s downloadable Braille file; and a BSL Disability Equality Roadshow, video. In addition, a video was produced involving extensive consultation with of Dawn Butler MP signing some of our disabled people and their carers key manifesto pledges in sign-supported across the country. English to mark Deaf Awareness Week. All the accessible formats were hosted • Labour’s New Deal on Housing: on a dedicated page of the Party developing on core ambitions website, linked to the full manifesto outlined in the main manifesto, it pages. In addition, a small number of outlined policies including building thematic manifestos were produced. more council and social housing, These were: reforming the private rented sector and ending rough sleeping. • A ‘Creative Future for All’ setting out Labour’s plan to build on Britain’s status as a world leader in culture and the creative industries.

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4.2 Leader’s Tour

The Leader’s Tour was like no other mobilise supporters to campaign for embarked upon by any previous Labour and vote Labour. And to provide great leader. It included not only traditional footage and pictures for the media. election visits but also music events and The challenge was enormous. Jeremy’s trademark rallies. Theresa May called the snap election The Tour started in Croydon and covered on 18 April for 8 June, leaving little over 82 constituencies. It was a remarkable seven weeks to deliver the tour from a journey that saw Jeremy and Labour standing start. launch an inspirational manifesto, But, just hours after the election was capturing the imagination of millions, announced on the steps of Downing building support across the country and Street, Jeremy and the Labour events delivering one of the biggest political team were out on the streets of Croydon. shocks of modern times. The campaign and the Leader’s Tour Jeremy addressed tens of thousands were both launched in Salford Media of people - from the Town Hall steps City, with Jeremy’s Battle Bus forming in Tory-held Leamington Spa to 6,000 the stage backdrop. After the event, people on a beach in marginal West the team took the bus on a journey Kirby. At Tranmere Rovers football that would cover more than 7,000 miles ground on Merseyside, 20,000 music across the UK. fans first chanted ‘Oh Jeremy Corbyn’ which became the unofficial theme tune It was a tour that saw Jeremy listening to this people-powered campaign. to the people, motivating activists and highlighting the challenges we face as a The aim of the tour was threefold. To nation. meet as many people as possible. To

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It took in the University of Bradford, Two days before polling day where former Labour leader Harold more than 15,000 took part in a Wilson served as Chancellor, for the multi-venue campaign event, unveiling of Labour’s manifesto with people in Croydon, Brighton, ‘For The Many Not The Few.’ Warrington, Glasgow and Barry linking live via satellite with a mass rally in From 18 April until the polls opened, Birmingham, headlined by Jeremy, Steve a period of just over 50 days, the team Coogan and chart toppers Clean Bandit. managed and delivered more than 100 events including 90 rallies. The eve-of-poll tour saw Jeremy travel by train across the UK, starting in Glasgow, We often made four or five campaign travelling to Runcorn, before visiting stops in a day, and the team had to be Colwyn Bay, Watford and Harrow. He flexible enough to deliver events at then boarded the battle bus to take him very short notice, including catching back to Islington, to deliver one last rally Theresa May unaware by turning up in front of 900 people packed in to the in Cambridge to take part in the BBC Union Chapel, with 1,000 waiting outside Leaders’ Debate. to welcome him home. Events got bigger and bigger. Our team helped deliver a journey In Gateshead, 8,000 people flocked of hope. to hear Jeremy speak, drawn there almost entirely by word of mouth We are ready and willing to do it all over nd social media. again. For the many, not the few.

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4.3 Deputy Leader’s Tour

50 seats in 50 days MP for the first time or returning a Labour MP to parliament in 47 out Tom Watson visited 50 marginal of 50 of those marginal seats. Our party constituencies across England and owes a massive debt of gratitude to Wales during the General Election each and every person who helped to campaign, setting out Labour’s vision for make that happen. a country that places the needs of the many ahead of the interests of a few. The tour took in a range of different campaign events, each organised by the In cities and towns across England and Deputy Leader’s office in conjunction Wales, Tom met hundreds of members, with regional offices, and with support supporters and activists as well as from the visits team at Labour Party countless members of the public. The Head Office. tour reached many thousands more online, with a comprehensive and Examples of campaign sessions energetic social media campaign. undertaken during the first stages of the Deputy Leader’s tour included a young In every constituency visited on the voter drive with the NME in Leytonstone, tour, Labour’s campaign on the ground a keynote speech at the USDAW Annual was energetic and enthusiastic. It was Delegates’ meeting in Blackpool, effective, too – either electing a Labour

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fundraising dinners in Caerphilly and The national campaign was suspended Cardiff, and the official opening of Chris twice because of the terrorist attacks Matheson’s campaign office in Chester. in Manchester and London. In light of the London Bridge attack, a major Tom joined other members of the Shadow speech planned for the final week Cabinet to launch Labour’s General of the campaign was cancelled, with Election manifesto in Bradford, and also Tom giving a more low-key speech to launched Labour’s manifesto for the arts members and activists in support of our in Hull with Jeremy. candidate in Birmingham Edgbaston In stark contrast to the Tories’ closely Preet Gill. stage-managed campaign, the Deputy Throughout the tour the energy, Leader’s tour took in street stalls and commitment and hard work of all our social clubs, Sikh temples and stump candidates, members and supporters speeches. was evident. With the prospect of From Wakefield to Wrexham, Burnley to another general election looming, Brigg and Goole – local people were keen we must now build on this. to engage with Tom and discuss Labour’s vision for a fairer, more equal society.

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4.4 Party Election Broadcasts

Labour’s five party election broadcasts services and delivering a fairer society. played an important role in promoting The Ken Loach-directed second key themes of our transformational broadcast was a personal portrait of manifesto and were scheduled so they Jeremy in which he talked about his would underpin the overall campaign views and values and what had shaped narrative. them, filmed in the informal setting of High creative quality was assured a coffee bar in his own constituency. by the involvement of I, Daniel Blake It also featured clips of people from director Ken Loach and his colleagues different parts of Britain and walks of at Sixteen Films, who produced three life speaking about why they support of the broadcasts, and The King’s him. Speech maker Bedlam Productions, who The third broadcast focused exclusively produced the other two. on Brexit. Produced by Bedlam, and The opening Bedlam-produced narrated by three actors, it made clear broadcast, filmed in Manchester and that Labour accepted the result of presented by actor Maxine Peake, the referendum and that the choice was based on the launch campaign now was between Labour’s jobs-first script framing the election as a choice approach to Brexit and a Tory Brexit between the Tories running Britain for which would threaten British jobs and the privileged few and Labour creating living standards. It said the issue is not shared prosperity, protecting public Brexit or no Brexit but who you trust

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Viewing figures BROADCAST Viewers Audience share MAXINE PEAKE 6.5m 23 per cent JEREMY PROFILE 7.2m 23 per cent BREXIT 2.45m 15 per cent (not shown on BBC) ECONOMY AND JOBS 3.4m 22 per cent NHS 8m 23 per cent to fight for your future and what sort The final broadcast, on the Monday of country you want Britain to be. (We before polling day, focused on the NHS. cancelled the showing of this broadcast Also directed by Ken Loach, it illustrated on BBC1 because it fell during the the crisis in the NHS through the suspension of campaigning following experiences of doctors and nurses on the Manchester terrorist attack. This did the front line, with one of them breaking not apply to the other channels, which down as he told of how he had struggled had scheduled it for subsequent days). to find a hospital bed for a child with severe mental health problems. The The fourth broadcast moved the broadcast said Labour would reverse narrative onto the economy. Directed privatisation of the NHS and invest over by Ken Loach and filmed mainly in £30 billion in extra funding over the next the north of England, it featured local Parliament to improve patient care. people talking about deindustrialisation, zero hours contracts, agency working The Maxine Peake and Brexit and inequality, with John McDonnell broadcasts were both adapted for outlining Labour’s plans for rights at radio and used by TalkSport, Classic FM work, industrial investment to create and Absolute Radio. All the broadcasts jobs and a fair tax system. Shown on were posted on the Labour and Jeremy all channels in the penultimate week of Corbyn social media feeds where they the campaign, its role was to highlight were widely shared and viewed by many the economic strategy that underpins more millions. Labour’s commitment to building a Britain for the many not the few.

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4.5 Briefing and Information

Labour staff from Policy and key policy areas. These scripts were Communications teams provided developed in conjunction with shadow frontbenchers, candidates, key ministerial teams, covering both our campaigners and staff with briefing main messages about our opponents and information on Labour’s messages, and our most important policy policies and rebuttals on the main proposals. This was also provided to issues in the General Election campaign. those participating in major political programmes throughout each week. Throughout the 2015-2017 Parliament the Labour Party Briefing team During the general election campaign produced a weekend briefing pack Labour broadened and deepened our which was circulated to the Labour briefing service, providing a wider frontbench and other spokespeople range of products to a larger audience, each week. This contained lines to reflecting the increased demands of a take on the main stories of the week, campaign where every word from our alongside core scripts on each of the spokespeople was subject to scrutiny.

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The Briefing team expanded in size, answers to commonly asked questions providing seven-day, 24-hour cover and and included summary “at a glance” ensuring that every spokesperson who sections to help tailor messaging to needed it could be briefed in advance particular audiences. Alongside this, of any media appearance. The briefing the Policy Statistics Database contained pack was updated on a daily basis, and key localised facts and figures by detailed briefings accompanied every constituency on a range of policy areas new policy launch. Alongside this, we for local campaigners to use. Writing also briefed spokespeople daily on the the Guide and compiling the statistics major news stories of the day. was a substantial piece of work for the Policy and Research team, conducted The Leader’s Office provided in a much shorter time period than at preparation for the Party Leaders previous elections, and provided a vital TV debates and major interviews. The reference guide for all sections of the Briefing team also provided briefing Party during the short campaign. support to candidates who wanted support with local hustings, debates and Throughout the short campaign media interviews. the Policy and Research team sent out regular briefing emails to Labour’s Policy and Research team several thousand key campaigners, produced two key resources to support communicating the main campaigning the General Election campaign: the messages of the day with supporting Policy Guide and the Local Statistics information, including details of Labour Database. These were designed to announcements and our responses to provide activists with information and announcements by our opponents and political messages both nationally and to other developing stories. at constituency level. The products were intended to help campaigners produce The Policy and Research team also literature, draft speeches, prepare for worked with the Press Office to respond debates and hustings and to respond to to media enquiries about Labour queries from the media and the public. Party policy, and provided support to candidates in responding to surveys and The Policy Guide set out Labour’s key questionnaires from a wide variety of policies and dividing lines, contained organisations and individuals.

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4.6 Responding to Our Opponents

The policy and communication teams Throughout the campaign, we worked together to expose the dangers designed and delivered major set-piece of another five years of Tory rule and to interventions headed-up by Labour’s counter false claims by the Tories. frontbench. These were focused on cutting through Theresa May’s empty Labour’s research team provided in-depth slogans and lifting the lid on the risk to analysis and monitoring of our opponents’ living standards and our public services record, manifestos and campaign activity, posed by a Conservative Party that had helping to shape our messaging and run out of ideas. materials throughout the election. Examples of this include highlighting In the face of Conservative efforts to the threat to pensioners and working focus the election exclusively on Brexit, people, revealing the Tories’ plan to strip the campaign worked from the start ten million pensioners of their Winter to challenge Theresa May’s attempt to Fuel Payment and exposing the fact that avoid scrutiny of her record and remind Britain under the Tories risked the worst voters that the Conservatives remained decade for real household disposable the party of a few not the many. income since 1949. By exposing the Tories’ record of broken Attention was drawn to the core choice promises and the real threat they posed facing voters: Labour’s plan to transform to working people, pensioners and our Britain for the many not the few or public services, we amplified the choice continuing with the Tories’ failed austerity between Labour’s positive offer and a agenda. Tory campaign that offered little other than empty rhetoric. THE TORIES ARE HOLDING BRITAIN BACK: Schools face first funding cut Zero hours contracts reach

in 20 years, think tank warns record levels The Telegraph, February 2017 BBC, March 2017

NHS calls in British Red Cross as Homeownership A&Es forced to shut their doors in England at 42 times in one week. The Daily Mirror, January 2017 30-year low The Telegraph, March 2017

#VoteLabour

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With the Tory manifesto promising no new funding and providing no WHAT THE LIB DEMS WOULD solutions to address the challenges the RATHER YOU FORGET: NHS and our schools face, we built a body of evidence to show how another five years of austerity would lead to 5.5 million people on waiting lists in England by 2022 and cuts to per-pupil spending of around seven per cent. This helped put the Tories on a defensive footing, allowing Labour to spread its message of a fairer more prosperous society. The research team carried out research on opposition candidates across the #VoteLabour country, helping to expose weaknesses Ongoing monitoring of the Tory of other parties’ local campaigns. campaign also helped to break down Feeding into regional campaign teams, their key ‘strong and stable’ message. By this helped inform local messaging and highlighting Theresa May’s weaknesses targeted literature, ensuring candidates when taking questions from the public, and activists were provided with her refusal to rule out changes to relevant intelligence. taxation and the pensions triple lock, The Leader’s communications team was her u-turn on social care policy, as responsible for rapid rebuttal of Tory well as frequent changes in campaign attacks on Jeremy and other leading messaging, we managed to expose the Shadow Cabinet members and worked Tories as weak and wobbly. with policy and research colleagues to Throughout the election we also expose Tory claims that Labour’s plans monitored other smaller parties, would mean increased taxes and a in particular when they were given funding gap - instead highlighting the coverage during interviews, Q&A forums truth that we had put forward a credible and the debate. The team provided plan and a fully costed manifesto, where material for briefing and online attack the Tories had not. to expose the weaknesses of the Liberal Alongside this, the team focused on Democrats, UKIP and others. At the same exposing the Tories’ true nature as the time opposition research work was used party of a few. This included analysis to provide briefings for candidates and of the Tories’ reliance on donations feed into campaign literature. from hedge fund managers and the oil The combination of all this work was and gas industries, and their ongoing the basis of dossiers, posters, digital dependency on a very small group of and online content, press releases, very wealthy individuals, who pay large campaign leaflets and briefing packs for sums of money for exclusive access to candidates and activists throughout the Tory frontbenchers. campaign.

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4.7 Press and Broadcasting

In the week the general election was • A team supporting the Leader called, Labour rapidly integrated its and ensuring maximum positive press team at party head office, its coverage of his speeches and policy regional communications officers (RCOs) announcements, the rebuttal of attack and the Leader’s media team into one stories and preparation for his major unified structure providing a 24/7 media appearances. service covering all aspects of national, • A regional press desk co-ordinating regional and specialist media in both the work of the RCOs and delivering print, broadcast and online. regional support for national press This included dedicated teams delivering events, such as the campaign and different elements of the campaign manifesto launches in Manchester and strategy: Bradford respectively. • A national press desk for briefing • A media monitoring unit (MMU) national print and specialist press providing a 24/7 service producing including BAME and women’s media. transcripts and our overnight, morning and evening media briefs. • A broadcast desk to handle national TV and radio bids and to co-ordinate the • An international press team dedicated briefing of shadow cabinet ministers, to handling press enquires and MPs and candidates on broadcast arranging interviews for foreign media. journalists covering the election campaign.

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National press desk Leader’s communication team The national press desk was the main The Leader’s team took responsibility point of contact for journalists during for managing the huge media operation the campaign. It was staffed from surrounding Jeremy’s nationwide early until late, seven days a week and election tour and all his TV and radio handled hundreds of inquiries from appearances, including major set-piece a wide range of media. The national interviews and TV debates. desk also sent out press briefings and The team co-ordinated on-the-road releases, operational notes and media press officers who provided advance accreditation for speeches and events. preparation and media management Press Officers on the national desk for each stop of the battle bus tour, briefed journalists and placed proactive ensuring excellent pictures and delivery stories in the media that both promoted of the main message of the day. Working the Labour Party’s policies and exposed with the RCOs, the team also organised the failings of our opponents. Press regional media opportunities with the Officers on the national desk also Leader and other senior members of the provided a dedicated service for BAME shadow cabinet across the country. media, working closely with the Leader’s The Leader’s team planned broadcast office to provide articles and support coverage for large scale events, such as the launch of the BAME manifesto. the campaign and manifesto launches, The national desk also kept the ensuring excellent coverage on prime @LabourPress twitter feed up to date time news channels. It also managed fair with the latest news from the Party’s access to Jeremy and ensured he made campaign together with rebuttal lines key media interventions practically to correct false claims made by our every day of the campaign, including opponents. daily pool clips, comments for the press, and longer form interviews for both broadcast and print. Broadcast desk A dedicated broadcast team was the first port of call for national TV and Regional desk radio journalists. They produced a The regional media team co-ordinated daily broadcast grid and facilitated the work of RCOs across the regions and appearances by Labour spokespeople nations to ensure Labour’s message was on TV, radio and online every day, from delivered to both held and target seats, breakfast programmes to Newsnight. through print, broadcast and a range of The desk took primary responsibility social media tools. for briefing Labour’s daily stories to all The team identified regional angles in broadcasters. each nationally planned story or visit. This often involved working with the policy team to source local statistics

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4.7 Press and Broadcasting

where possible; finding local case were provided on demand to assist with studies and drafting locally focused policy and research operations. Tracking quotes and op-eds. of daily media appearances allowed colleagues to monitor broadcasters The team drove Labour’s daily bulletins. message into the areas it needed to be heard, seeing every piece of Labour communications activity as an opportunity to speak to voters in the areas where it mattered. The team also worked closely with regional lobby to place stories and arrange interviews and offered shadow cabinet voices on the issues of the day to BBC and ITV regional news and political programmes.

International Media Interest in the 2017 General Election from the international media was particularly high. Our international media team dealt with hundreds of enquiries from broadcast and print media from around the world. While our priority was always UK- based media, we ensured that foreign journalists were given good access to our events and briefings. The international media team provided assistance to foreign broadcasters covering our larger events.

Media Monitoring Unit (MMU) MMU offered round-the-clock coverage for the duration of the short campaign. As well as the usual overnight and AM broadcast briefs, there were additional extensive briefs at lunchtime and in the evening. This meant all news bulletins and all media appearances were covered. Transcripts, articles and DVDs

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4.8 Digital Campaigns

Labour’s Digital Campaigns team There were more than 1.2m shares of and the Leader’s social media team Labour’s Facebook content and more worked closely together throughout the than 400,000 retweets on Twitter. campaign to spread Labour’s message On Instagram, Labour’s following on social media organically to millions of increased ten-fold and we received over voters. The Digital Team supplemented 124,000 likes and comments. For voter this exceptional organic presence registration, we had a Facebook filter with targeted online advertising and that was used by more than 32,000 informative and engaging web content. people, and one of our main pieces of organic voter registration content Jeremy Corbyn’s personal social media reached 1.2 million people. presence was huge at the outset of the campaign. By polling day, his Across all the social media channels, Twitter following had grown 32% to video was the most engaging of all our 1.2m and the likes for his Facebook content. This was supported by our in- page had increased 31% to 1.21m. His house video team who produced high video posts on both channels were quality, engaging videos of events and watched by millions: the top post – We animations. Labour’s success in reaching Offer Real Hope – attracted 8.35 million large numbers of people was made views on Facebook and Twitter. In possible by having digital experts in the total, video posts on Jeremy’s social team for years beforehand preparing for media feeds were viewed 72.6m times a potential snap election. during the campaign. Weekly Facebook post engagements (likes, shares and comments) reached 9.48m in the final week alone, while retweets on Twitter exceeded 1.5m during the campaign. Jeremy’s following on Instagram and Snapchat reached 91,000 and more than 100,000 respectively by the end of the campaign. Alongside this, Labour’s Facebook page saw likes reaching nearly a million by polling day (up 44% during the campaign), and the party’s Twitter following rose to nearly half a million (up 24%). Between 18 April and 9 June Labour gained 230,135 paid likes of vital voters in key constituencies and 220,802 organic likes, which is a 44% increase in our Facebook channel. This helped us reach over 29 million unique users between 15 May - 11 June, nearly 80% of them in the final week.

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4.8 Digital Campaigns

Targeted Digital Content On top of delivering on our goals at a national level, Labour’s digital team This was the largest area of growth in supported hundreds of local campaigns the Labour digital operation in terms to adopt ‘Promote’ and deliver of staffing, resource and budget. Our hyper-targeted electorally significant targeted content strategy was focused campaigns in their own constituencies. around four key goals. Labour’s targeted digital operation • Targeting key voter groups through followed through on many of the key digital channels with messages to themes of the election such as the persuade and mobilise them. NHS, tuition fees, pension changes and • Growing our social media presence social care funding, while also delivering with vital voter groups beyond our voter registration content, celebrity organic reach. endorsements and election day content. • Providing cost efficient and reactive In the final days of the campaign, the messaging solutions for the digital team drove a very large and campaign. targeted Get Out The Vote operation, • Providing rapid digital rebuttal and specifically targeting younger voters on attack. channels they use, such as Snapchat, to push them to the polling station finder Labour advertised across seven and remind them to vote. More than 1.2 channels including Facebook, Twitter, million people visited the polling station Instagram, Google Adwords, pre-roll finder with the vast majority of this video on YouTube, display adverting driven by targeted advertising of voters and Snapchat. We used our own tool in key constituencies. Promote and worked with agency partners to ensure that we matched The success of Labour’s digital our audiences across all of our channels advertising project was possible due to to ensure there was consistency of early investment in the team, including messaging. developing the tools necessary to deliver a modern, integrated and

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targeted campaign. Having trained and and tools. These pages attracted more experienced advertising staff in place than four million users and 16 million meant that we were able to quickly page views. The manifesto alone respond and adapt to the changing received over six million page views and campaign landscape. was the single most viewed piece of content during the campaign. The substantial funding the digital team received was also vital to being able to Labour produced effective web tools explore and try new advertising options in-house, such as ‘Polling station finder’, which helped us reach millions of voters which helped drive voter turnout. with hundreds of millions of adverts Over 1.24 million people visited the engaging more people than ever before polling station finder in the final days in Labour’s message. of the campaign. The digital team also ran a small but successful digital Labour’s Website testing and optimisation programme Labour’s website continues to be to help improve email and donation our shop-front to the world online. It contributions on high traffic pages. attracts millions of users, raises money, Having a small specialist team of front- persuades voters and is the landing end developers working on the website page for all social and advertising made a significant difference to the campaigns. overall digital campaigns operation. Between 18 April and 8 June 2017, the team built over 24 engaging webpages

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4.9 New Campaign Technology

The Labour Party ran the most effective present in Contact Creator to the world and high tech mobilisation programme of online paid adverts. This enabled of the election, using cutting edge both HQ and local campaigns to directly technology to harness the enthusiasm target specific sets of voters with paid of members and volunteers. We made digital adverts on facebook. The system significant strides forward from 2015’s proved a massive success and we will already strong campaign. be continuing to roll it out across the organisation. Our members were mobilised and motivated to both campaign and Dialogue to donate. In addition, the ability of organisations such as Momentum to We created an online phone banking move people around the country was tool for canvassing voters. Members also effective, and something we want were able to call across the country to work further with them on ahead of from the comfort of their own home the next campaign. using a PC or tablet and a phone. This was promoted to members via email. We mobilised people through Dialogue is free for members to use and emails, calls and a brand new, two- all costs are borne by the national party. way text messaging tool - Chatter. Online surveys allowed us to assess • 3987 registered users people’s volunteering experience • 17,279 calling sessions (i.e. times the and engagement; followed by a call system dialled out to a volunteer) answering people’s questions and directing them towards upcoming events • 166,258 minutes, or 11 days of in their area. Volunteer details were phone calls (to both volunteers passed to local Parties who could follow- & voters) up locally. • 104,508 phones that rang at This was the most complex and the other end (not engaged, sophisticated mobilisation operation in disconnected) UK political history. Using a combination • 58,323 calls connected to voters of technology we turned the enthusiasm • 24,271 voter IDs of our members and supporters into over 85,000 local volunteers over the Events Tool course of the campaign. This tool was redesigned as a NEW CAMPAIGNING TOOLS streamlined campaigns finding tool for activists. It captured all campaigning Promote events across the country, with local The general election allowed us to use parties creating and regions approving. our new online paid advertising tool A specific polling day module was used Promote for the first time. by over 300 CLPs. Information from this Promote was developed to link the tool powered all Labour Party technology individual voter based targeting that is and also powered Momentum’s “My Nearest Marginal” tool.

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• 953,467 visits • Sent polling day volunteer information via text to 55,000 people • 29,411 RSVPs, including 4,500 on polling day on polling day • 14,722 campaigning events, Local Leads and 1,608 on polling day We provided a streamlined lead delivery Online system to organisers and CLPs up and down the country. This made it easy for Emails were the main drivers of action, organisers to call through and mobilise sending people either to specific volunteers, and to set up campaigning events, surveys or to a generic “I’m events for activists to attend. in” message. We created an online • 73,000 best volunteering prospects Volunteer hub to answer questions, given to local parties, prioritised by videos, and hundreds of social media likelihood posts. Targeted Facebook ads went to all members, registered supporters and • Over 10,000 were logged as locally affiliated supporters, encouraging them confirmed as volunteers and another to volunteer: 5,000 people contacted and said they would volunteer in the future • 75,000 people pledged to volunteer online (split roughly 50/50 between Mobilisation Calling Labour held and offensive seats) We called online volunteer pledges • Door knocking explainer video had within a few hours of signing-up to 220,000 views confirm their interest and gather more • Polling day explainer video had information which could be passed to 185,000 local parties and sign them up to local campaigning events. • Targeted mobilisation ads were viewed over one million times • 6,500 activists spoken to.

Chatter • 4,000 activists confirmed as volunteering leads, and passed to A personalised SMS sent to members local CLPs encouraging them to volunteer locally, which members could reply to, allowing a team of staff to engage in 1-2-1 SMS OTHER TECHNOLOGY PROJECTS conversations. This new technology Candidate profiles for UK politics, built in house by a combination of staff and volunteers: We collected detailed information on all our candidates up and down the • Sent text messages to 167,000 country, to better inform voters who people, with 33,000 people replying, they were voting for. 500,000 people generating over 10,000 local looked up and read about their local volunteering leads candidate during the campaign.

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4.10 Fundraising

Low value donations: dramatically more successful than Our low value fundraising dramatically 2015, which was already a very strong exceeded expectations. The generosity baseline for comparison. In 2015 we of members and supporters was raised £2m online, with £1.5m coming in outstanding and had a dramatic impact the short campaign. Complaints about on the amount we were able to spend fundraising were just five per cent of the on online advertising in the closing level of 2015 complaints, showing that stages of the election. we achieved a better balance in both the tone of our fundraising, and the Online: almost £3.5m income, frequency of asks. overwhelmingly coming from emails, including £470,000 in one day. Our email list is now at 2.3 million, a growth of 100,000 from the start of the campaign. Unsubscribe rates were roughly 0.2 per cent, comparable to 2015. Offline: £1m gross income from direct mail and raffles, including sending a poster to all members and an election handbook. Overall our low value fundraising was

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4.11 Nations and Regions overview

The calling of a snap General Election as regular visits from members of the during the local election period placed Shadow Ministerial team and other key enormous pressure on Regional Offices. campaigners. There were competing priorities Media and digital support was provided during the early stages as Members of to local parties and candidates to Parliament and constituency officers maximise the reach of Labour’s sought support for the General Election message, particularly to young people whilst other elections neared and to first time voters. polling day. Regional Directors and General Prior to the short campaign, Regional Secretaries, whilst focussed on their staff worked with Labour held seats regional responsibilities, participated in to deliver printed materials and weekly phone conferences. This enabled digital campaigns. Candidates were sharing of information and feedback selected for non-Labour held seats and from across the country important to systems put in place to support local the shaping of the campaign. constituencies with the print package. Their hard work was reflected The campaign featured a number of throughout the regional network of large events and rallies and the Regional staff and dedicated activists. The party staff were crucial to the organisation owes them considerable thanks for an and delivery of these events, as well excellent campaign.

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4.12 Scotland

Coming just two years after Scottish Scottish Labour is firmly opposed to Labour lost all but one seat, and the another referendum and independence disappointment of the 2016 Holyrood because of the turbo-charged austerity election, the snap General Election it would cause. Scottish Labour’s happened in a challenging environment message of Together We’re Stronger, in Scotland. However, with a positive launched in early 2017, ensured that message, targeted ground campaign voters were clear on our position on and smart use of our resources, Scottish Scotland’s constitutional future. Coupled Labour exceeded all expectations. with the UK message For the many, not the few during the election campaign, The General Election result in Scotland we were the only major party with a marked a turning point in Scottish dual pro-UK, anti-austerity offer for the politics: Labour gained six seats and people of Scotland. came within 1,000 votes of winning another seven; the SNP vote went into At every stage, Scottish Labour reverse, losing 21 seats with analysis developed our strategy and message showing 12 per cent of its 2015 vote on the basis of a renewed approach to switching to Labour, and 12 per cent our internal political research. Scottish not voting at all. The Conservatives took Labour focused our message on key their number of MPs to 13 – their best voter groups, such as those SNP voters result in Scotland since 1983. who opposed a second independence referendum (25 per cent in October Messaging 2016), along with the broader appeal Under the leadership of Kezia of our manifesto and the weakness Dugdale, supported by Scottish of the SNP and Conservative offers, General Secretary, Brian Roy and undoubtedly giving the campaign a members of party staff, candidates significant boost in the final weeks. and activists, Scottish Labour fought the election as Scotland’s true anti- The Digital Campaign austerity party, committed to the The digital campaign had three re-distribution of power and wealth priorities: message, money and across the entire UK. Rooted in the mobilisation. A small staff team vision of hope characterised by Jeremy delivered this key component of the Corbyn, while firm on our support for campaign, responsible for the creation the UK and opposition to a divisive of all digital content, including video, second independence referendum, animations and graphics. A major the message appealed to both a new targeted advertising campaign was generation of voters and sought to run through Promote, matching online maintain and build on our support advert delivery to identified Labour or from 2016. target swing voters, with over two and a half million users seeing our content The fallout from the 2014 Scottish and over one million video views. independence referendum still dominates Scottish political discourse.

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Organisational Strategy vision for Scotland, based on the policies put forward in our recent manifestos. This was always going to be a The shine has come off the SNP and the ‘persuasion’ campaign, therefore next generation of voters in Scotland are focused on the geographical areas with looking to Scottish Labour to deliver a the highest number of target voters, future of hope and unity. coupled with demonstrable evidence from recent local elections. A growing membership base - supported by a small, dedicated team That meant primarily targeting six of staff – will renew our links with the seats to win back from the SNP with trade unions, generate our campaigns staffing, digital and print support – from the grassroots up, and provide Coatbridge, Chryston and Bellshill, East us with our candidates of the future. Lothian, Edinburgh South, Kirkcaldy and While seven seats was a significant win Cowdenbeath, Lanark and Hamilton for Scottish Labour, we need to achieve East and Midlothian – five of which we much more in Scotland if we are to won. take our party to where we need to Conclusion be - in Government. After this election, This election saw the ground move in everyone in Scottish Labour will do this Scottish politics. A resurgent Tory Party with a renewed sense of determination and the fall of the SNP gives Scottish and optimism – led by Kezia Dugdale Labour the space to reassert a positive and her Shadow Cabinet.

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4.13 Wales

Welsh Labour’s General Election communications were a successful performance exceeded expectations combination of UK and Welsh Labour. with Labour seeing a 12.1 per cent Exposing Tory risk – a central part of the increase in its vote share and gaining UK Labour campaign – was different in 48.9 per cent of the vote in Wales, Wales by necessity, as Welsh Labour has the highest in 20 years. Despite early been in Government for almost twenty predictions, Labour held all 25 Labour years. The effective “Don’t let the Tories seats, gained three seats; Cardiff North, trample all over Wales again” contrasted Vale of Clwyd and Gower, and came the Tory historic record in Wales, the within 700 votes of winning three more. Tory chaos and under investment in England with Welsh Labour’s record With the campaign falling in the all-out of investment and improvement. local elections Labour volunteers, MPs, The campaign also focused on UK- AMs, councillors and Trade Unionists wide policy areas such as policing, across Wales faced an extra five weeks pensioners, pay and conditions and of campaigning with gusto, hitting major infrastructure spending. the streets with a positive and united campaign right across Wales, building It was this combination of a distinctly on the work that was done in the run up Welsh Labour tone, allied with a positive to the local elections. and popular U.K. Labour offer, delivered through a ground and online campaign, The campaign saw an increase in that helped turn an 11 point polling volunteers, including unprecedented deficit to the Tories on day one into numbers of first time activists. a ten point lead, and also drive Plaid The usual pressures of a General Cymru out of Labour-held seats and run Election were heightened by limited time them close in other parts of Wales. created by a snap election, alongside Welsh Labour hosted three major events delivery of local election campaigns. with Carwyn; and a campaign event with It is a huge testament to activists, and Jeremy and Carwyn, in Cardiff North agents in constituencies across Wales the week the election was announced, that such an effective ground campaign a GOTV rally with Jeremy on live feed in was instigated in such a short time. the Vale of Glamorgan in the last week Led by Welsh Labour leader, Carwyn and an eve of poll rally in Clwyd West Jones, the Welsh campaign combined attended by over 3,000 people. the Welsh Labour Government’s pledges The Welsh campaign launch was held in and achievements in all devolved Cardiff straight after the local elections competencies with the U.K. Labour’s with Welsh Labour pledges and national positive and popular content in non- coverage. The Welsh manifesto launch devolved areas. was held in Flintshire in North Wales The Welsh Labour campaign captured highlighting specific Welsh commitments an increasingly mature understanding in the Labour manifesto. The GOTV of devolution across Wales. As campaign was kick started with an ad van with other parts of the campaign, launch in Cardiff which travelled round the main campaign messages and Cardiff and surrounding constituencies.

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Furthermore, the Welsh Labour team As the General Election campaign was facilitated key campaigner visits with called during all out local elections, the Leader, Deputy Leader, Shadow Welsh Labour staff continued to support Cabinet members, the Welsh Leader, local government campaigns as well Welsh cabinet members and celebrity as preparing for and then working a endorsers. General Election. As always Labour Party staff worked incredibly hard Maximum focus was put on personal during the campaigns for the 2017 contact with increased doorstep work elections and their dedication and throughout the campaign, with Welsh efforts are to be acknowledged. Labour staff providing support to seats across Wales. A daily Welsh Labour Huge thanks must go to Welsh TULO national phone bank, launched by Eddie and the Trade Unions in Wales for Izzard, was held in Welsh Labour’s office their support in the campaign both in Cardiff. in resources and in mobilising their members across Wales. Working with the campaign committee, and with support from the Head Office This election campaign saw Welsh field team, Welsh Labour produced Labour increase the number of MPs 1.2 million Welsh Labour direct mails in parliament but also laid the ground and self-mailers, alongside a doordrop work to be able to make further gains in leaflet to 225,000 households. seats like Arfon, Preseli Pembrokeshire and Aberconwy which will be the focus The digital campaign played a more of Welsh Labour development work important role in the campaign than ever going forward. before. Welsh Labour produced graphics and video content for Facebook, Twitter, pre roll video content and advertising on Welsh news websites. Using the new Promote tool to target Facebook advertising and individual voters allowed a greater reach than ever before. Welsh Labour staff, working alongside local volunteers, candidates and staff, and with the support of colleagues at Head Office, provided guidance and support with General Election Print and social media, supporting the use of the new Promote tool and 1.5 million pieces of localised print produced through Campaign Creator. Sadly, Welsh Labour saw the passing of former Welsh Labour leader, Rhodri Morgan, during the election campaign. The campaign was paused as a mark of respect.

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4.14 Regional Directors reports

Labour North taking place and members mobilised via the Labour events tool, email, texts Across the North East and Cumbria, and targeted support. In particular in candidates, members and staff worked the region, we gave bespoke support extremely hard, securing Labour to a huge number of Labour held victories in heartland and marginal and offensive seats with the new seats. Paul Williams’s success in winning Promote tool, and conducted very the offensive marginal of Stockton South successful regional digital campaigns from the Tories was a fantastic result, which complemented our adverts and and despite a swing to the Tories across wraparounds in regional newspapers. the region, we held every Labour seat The support of Trade Unions on the aside from the loss of Middlesbrough ground and with financial support was South & East Cleveland. Gaining that key to the campaign across the North. seat back at the next general election, whenever it comes, alongside Copeland The highlight of Labour North’s and Carlisle are key for Labour. campaign in the region was the huge rally in Gateshead with Jeremy Corbyn. Staff, candidates, agents and activists Our thanks to the staff and Trade Union moved extremely quickly to ensure stewards who delivered an amazing agents were appointed, and crucially event. that funds and infrastructure was in place for all campaigns extremely It was a fantastic boost to the campaign quickly. Labour North held a regional regionally on the Monday before Polling training event for all agents, and one Day, and was the culmination of a two to one support for each campaign, day visit to the region that included a alongside briefings and media support speech in Carlisle and campaign stops for new candidates. in Middlesbrough South and East Cleveland and Blyth Valley and a visit The hard work of staff to do this, while to North West Durham. Other key visits still delivering the local and Mayoral to marginal seats included Ian Lavery, campaigns, was amazing and their Keir Starmer, Angela Rayner, Eddie efforts and utter dedication was vital. Izzard, Emily Thornberry and Jonathan With four sitting Labour MPs retiring in Ashworth. the region, providing support to new The efforts, dedication and hard work candidates in these seats was an early from across the Labour movement priority, and Mike Hill, Laura Pidcock and was exceptional and ensured Labour Liz Twist are already contributing hugely delivered successful campaigns in the as new MPs and to the Northern Group. North. Huge thanks to all who played Regional staff supported candidates, a part. agents and campaigns across the region, with nominations, fundraising and print via Campaign Creator and using the Newcastle Head Office print resource. The level of each campaign was unprecedented with sessions

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Labour North West Congratulations to Dan Carden, Jo Platt, Tony Lloyd, Afzal Khan, Laura Smith, Unprecedented numbers of members James Frith, Faisal Rashid and Mike and supporters delivered excellent Amesbury who join the North West campaigns right across the North Parliamentary Labour Party. West region. From Crewe & Nantwich in the South to Barrow & Furness in Working alongside local volunteers the North, activists from across the and staff and with the support of the Labour movement came together to Head Office teams, the Regional staff deliver victories in every Labour held supported candidates across the region constituency and in the four formerly with print, social media and newspaper Tory held constituencies of Crewe & advertising as well as fundraising and Nantwich, Warrington South, Weaver campaign support. Social media played Vale and Bury North. an important part of the campaign and through the use of Promote many In other seats too, there were big local parties were able to deliver very increases in the Labour vote share and successful digital campaigns. in Southport, Labour moved into second place, making the seat a key target for a The Regional phone bank in Warrington Labour gain at the next general election. saw lots of volunteers, many phoning voters for the first time. Due to the General Election being called during local and Mayoral elections and the The North West hosted a number Gorton by-election, regional staff were of high profile events during the required to continue to support these campaign including the Campaign campaigns whilst providing the necessary Launch at Event City in Trafford and support to a large number of Labour the launch of the ‘Manifesto With and held and marginal seats for the General For Disabled People’ in Manchester. Election. The staff worked incredibly hard A rally with John McDonnell was held during the campaigns of 2017 and their in Liverpool and there were frequent efforts are hugely appreciated. visits from celebrities and members of the Shadow Cabinet. Jeremy Corbyn As a result of the successful Mayoral visited Manchester, Warrington South campaigns in Greater Manchester and and Crewe & Nantwich to kick off the Liverpool City Region, new candidates the campaign and returned on eve were required for the Liverpool Walton of poll to visit Weaver Vale. A rally at seat, formerly held by Steve Rotheram, West Kirkby beach saw thousands of and Leigh where Andy Burnham had been people gather to hear speeches from the Member of Parliament. Following the Jeremy Corbyn, Steve Rotheram and cancellation of the Manchester Gorton Margaret Greenwood. Attendees at the by-election, Afzal Khan was elected as the Warrington Rally were linked to rallies MP at the General Election. Tony Lloyd across the UK to hear Jeremy Corbyn was selected to stand for the Rochdale speak and enjoyed live entertainment constituency and was successfully and speeches. elected.

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4.14 Regional Directors reports

Thanks go to the local parties, regional Johnson in Hull West and Hessle. staff and particularly to the Trade Theresa May’s decision to call the snap Unions who provided stewarding General Election a few weeks before support for the large events and the local elections put extra pressure helped ensure that all were safely and on hard working activists and regional effectively delivered. staff who had been campaigning for the Young people were a vital part of the May elections in North Yorkshire and 2017 General Election campaign. The Doncaster. The regional team switched engagement of many younger people straight on to the general election in the party’s campaigns brought new campaign producing our largest level ideas and fresh enthusiasm and the of bespoke local print, social media and party will build on this as it prepares for newspaper adverts, fundraising and the next general election. advice to support both our target and Labour held seats. The regional Trade Yorkshire & The Humber Unions also provided financial support as well as importantly encouraging a Thanks to the huge number of members huge number of trade union members and supporters who came out to support to join Labour candidates out on the Labour candidates, Yorkshire and the campaign trail. Humber delivered one of the strongest election campaigns that the region Jeremy Corbyn’s positive campaign has seen for many years. Not only did alongside the 2017 Manifesto not only the party hold all of the 33 existing helped motivate our members and Labour seats in the region, the party supporters to campaign it also helped also managed to secure victories in the produce large increases in Labour votes former Tory seats of Colne Valley and in many of our seats. One of the biggest Keighley while also taking Leeds North groups in the region that helped swell West and Sheffield Hallam from the Labour’s vote share was first time and Liberal Democrats. Unfortunately, the young voters. This provides even greater candidates in Pudsey and Calder Valley hope for the next general election narrowly missed out on defeating the campaign and we will be working over incumbent Tory MPs, but with a huge the coming months to build on the new increase in the number of Labour voters ideas and enthusiasm that many of our they managed to slash current majorities younger voters can bring. ahead of the next general election. Yorkshire and The Humber was proud Labour gains in the region mean that the to host a large number of visits during Parliamentary Party in the region has the election campaign, including Jeremy been joined by John Grogan (Keighley), Corbyn and the entire Shadow Cabinet Jared O’Mara (Sheffield Hallam), Alex Sobel for the National Manifesto Launch in a (Leeds North West), and Thelma Walker crowded atrium at Bradford University. (Colne Valley) who have been welcomed Jeremy also visited seats across the alongside Stephanie Peacock who replaces region speaking to packed out campaign Michael Dugher in Barnsley East and events and rallies in many locations Emma Hardy who takes over from Alan including Colne Valley, Leeds, Sheffield,

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Scarborough, York, Calder Valley, Hull, The regional office team worked closely and Rotherham. with many local parties, particularly in Labour-held and marginal seats, Eastern to provide support with campaign planning, printed materials and The result of the General Election in advertising. The party also provided the East of England saw a very positive support with a variety of new campaign outcome for Labour. The party won technology developments like Promote, three seats from the Tories, we held our platform which enables parties to our four Labour seats with significantly serve targeted advertising on social increased majorities, and we saw a media. Eastern Labour had a team large increase in our share of the vote in based at regional office working to almost every part of the region. mobilise activists into Labour-held and Thanks goes to our local parties, marginal seats. members, candidates, trade unions There were also a number of high profile and other affiliates who campaigned events in the East during the General hard for the successes achieved. We Election campaign. The Party’s BAME saw unprecedented levels of activism, manifesto was launched in Watford, and well organised campaigns across and Watford town centre was also the the region – a consequence of new venue for a big eve of poll rally with members and activists bringing new Jeremy Corbyn. Jeremy also gave a major ideas and enthusiasm, and working well speech on Labour’s approach to Brexit with experienced campaigners. in Basildon, where he was supported Congratulations and welcome to our by Keir Starmer and Emily Thornberry. newly-elected MPs - Mohammad Yasin Jeremy made other visits to Stevenage, in Bedford, Sandy Martin in Ipswich and Bedford, Peterborough, Lowestoft, Fiona Onasanya in Peterborough. They Great Yarmouth and Norwich during the will bring new energy and diversity to campaign. Several of these events were the PLP in the East. Alongside Daniel attended by hundreds of supporters. Zeichner in Cambridge, Luton MPs, Regional office staff and local parties, Kelvin Hopkins and Gavin Shuker, and who in some cases provided stewards, Clive Lewis in Norwich South they will played a central role in ensuring these be a fantastic team standing up for their events were successful and safe so huge constituents and for Eastern region. thanks to them. When the General Election was called Because of the hard work of local parties and regional office staff activists and the party’s subsequent were already working hard on County achievements on 8 June Labour is in a Council elections across the East and the strong position to make further gains Mayoral election in Cambridgeshire & in the East at the next general election, Peterborough. They quickly adapted to for which we will be ready whenever it the new circumstances and ramped up comes. their campaigns.

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4.14 Regional Directors reports

East Midlands Council elections. As ever they went above and beyond, and their hard work Excellent campaigns powered by and dedication is hugely appreciated. members in East Midlands seats saw Labour adding three new MPs in the Candidates, members and staff all put formerly Tory seats of Derby North, in a fantastic performance in what was High Peak and Lincoln, sending Ruth an intense General Election campaign George and Karen Lee to Parliament for given the short timeframe. Support was the first time and welcoming back Chris provided to seats with regards to print, Williamson. The retirement of Graham high profile campaign visits, newspaper Allen also saw the election of Alex Norris adverts, member mobilisation and in Nottingham North. Congratulations social media. New campaigning tools to all of our newest members of the East which were provided by the Party were Midlands group of MPs. able to help mobilise activists and target messaging effectively, particularly to Several other seats saw the party groups of voters who had previously running the Tories incredibly close with been difficult to reach. us finishing just short in Broxtowe, Northampton North and South During the campaign the East Midlands amongst others. Our campaigns in welcomed a number of Shadow Ministers these and other areas were innovative and key campaigners to the region on and energetic – a stark contrast to the high profile trips to the region. John Conservative offer. The vote share in McDonnell and the campaign bus visited these areas was increased, along with the Lincoln and Derby, with a fantastic turnout, and seats like these are going turnout despite less than fantastic to be key in the next election to ensure a weather! On the final weekend of the Labour government is returned. campaign we also welcomed Jeremy Corbyn, visiting target areas including The region did see some Lincoln and Broxtowe where huge disappointments on the night and are crowds turned out to hear from him. incredibly sad to say goodbye to Alan Meale having lost by just over 1,000 A big thank you to the thousands of votes in Mansfield, and Natascha Engel members and activists who helped to in North East Derbyshire. In some take our message out on the doorsteps of the traditional coalfield areas we of the East Midlands, and to our Trade underperformed in what were at one Unions and other Stakeholders for time our heartland seats, this is cause for supporting the campaign throughout. serious reflection to help us ensure this There are some exciting opportunities, is turned around for next time. notwithstanding some tough challenges for Labour in the East Midlands, but The election being called in the midst with the significant number of activists of largescale County Council elections and members who were engaged with meant staff were providing support to a the campaign, the party can now build large number of seats to ready them for on these opportunities and meet the the General Election, whilst continuing challenges head-on to gain the additional to provide support for the County seats needed at the next general election.

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West Midlands On top of this we must acknowledge the efforts of our volunteers. When the General Election was called in April the West Midlands Regional Office The dedicated army of party volunteers was in the final stages of supporting the out in the constituencies ran excellent West Midlands Mayoral Campaign, as campaigns supported by more well as supporting ground campaigns in members. The campaign also benefited the County Council. from a small number of talented volunteers at a regional level, helping The General Election result left the with visits and supporting the work of region with a net loss of one seat, down the staff on events as well. to 24 from 25, with two losses (Walsall North and Stoke-on-Trent South) but Warwick & Leamington and Telford gaining Warwick & Leamington. A both received multiple high-profile number of seats in the region have been visits including Leader’s visits. left with very slim majorities - Dudley Worcester also received a Leader’s North (majority 22) and Newcastle- visit, as did Birmingham. The region under-Lyme (majority 30). hosted six Leader’s visits to: Worcester, Telford, Warwick & Leamington and The party did however improve Birmingham. majorities in a number of seats including: Birmingham Edgbaston, The Leader’s rallies were extremely Birmingham Erdington, Birmingham popular and attracted large audiences. Northfield, Birmingham Yardley, The West Midlands office worked with Coventry North West, Coventry South, colleagues at Head Office to bring Wolverhampton South West and Walsall celebrity endorsers to the region; South. Congratulations to Preet Gill, including Steve Coogan, David Neilson Eleanor Smith and Matt Western who (Coronation Street) and Eddie Izzard. join the West Midlands PLP. These visits were immensely useful for The party also thank Rob Flello and member mobilisation. David Winnick for their years of All visits by the frontbench team and dedicated service to both the party celebrity endorsers provided positive and their constituents. press coverage for Labour and we were Regional staff, despite already working extremely visible across all regional hard on the West Midlands Mayoral press outlets on broadcast, radio and campaign and supporting efforts in print. There was a high level of local the County elections went above and press access to the Leader for one- beyond to support local parties and to-one interviews, something that candidates in the General Election and was welcomed by local journalists. A their efforts are hugely appreciated. particular success was a long-form sit This, on the back of the Stoke-on-Trent down interview with the Shropshire Star Central by-election at the start of the at their offices, something we should year represented an exceptional effort look into replicating with other regional by our dedicated staff. papers in the future.

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4.14 Regional Directors reports

The accepted and well-tested seat was represented by Karen Buck campaign formula of literature, MP before the last set of boundary Voter ID schedules and other traditional changes. Encouragingly for the future, campaigning activities such as street the Tory majority in many seats that stalls were complimented during the they did retain was dramatically cut. snap Election by the party’s new social This includes in seats that we have held media tool, Promote. before such as Finchley & Golders Green and Hendon, as well as seats which The Promote tool empowered local the party have not previously held parties to campaign on social media such as Chingford & Woodford Green giving many of our local campaigns an or Uxbridge & South Ruislip. At 54.5 edge on Facebook. per cent our vote share in London was Clearly it was disappointing in the West the highest for any Party in the city for Midlands region to end the campaign many decades and the swing from the with a net loss of one seat. However, Conservatives to Labour was the highest there were significant steps forwards of any region. The election results also in a good number of seats. The General further improved the diversity of the Election result gives a clear indication of London Group of Labour MPs. Of the key marginal seats that need attention five new MPs elected three are women, in the coming weeks and months for the two are BAME and one has a disability. next general election. 28 of London’s 49 Labour MPs are now women. London The Regional Office rapidly expanded and reorganised into a taskforce The General Election in London showed structure to provide a full election the London Labour Party at its best. service and thanks are due to all of Despite the pressures of the snap the individuals and organisations who election campaign the whole movement supported this effort. Taskforces had came together to deliver an excellent responsibility for: election campaign across the capital. • Organisation – supporting organisers Our candidates were supported by in the field, lay campaign coordinators elected representatives, trade unions, and agents. London Young Labour, CLP officers and many thousands of party members and • Print – delivering the regional print other volunteers as well as by Labour scheme and fulfilling millions of print Party staff. items across hundreds of variants. All 45 Labour seats in London were • Media and visits – delivering the retained, many on significantly party’s press, broadcasting and increased majorities. We also gained digital strategy, organising events four seats in Battersea, Croydon Central, and supporting the Leader’s Tour Enfield Southgate and Kensington. and other frontbench visits, including The last of these has never been Jeremy’s visit to Croydon the morning held by Labour although part of the after the election was called and

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finishing with stops in Harrow and East. The party held all our seats and Islington on eve of poll. gained four from the Tories doubling the number of MPs from four to eight. The • Member mobilisation – running South East group of Labour MPs is now our phone bank, working with Alan Whitehead, Peter Kyle, Anneliese stakeholders and activist groups and Dodds, Tan Dhesi, Stephen Morgan, supporting the effective use of the Rosie Duffield, Lloyd Russell-Moyle and Party’s member mobilisation tools Matt Rodda. The party also increased and techniques. the Labour share of the vote in all but Whilst a snap election may be limited in two seats and came second in the some of the lessons we can draw for the majority of seats. The number of votes future a number of themes are relevant. for Labour in the South East increased This was the first General Election since from 804,774 (2015) to 1,326,279 (2017). 2005 with a Labour Mayor at City Hall. Regional staff worked extremely Sadiq Khan worked effectively with hard during the campaign, putting the Regional Office to play an effective long planned holidays on hold and member mobilisation role both at events rearranging other commitments. Their and digitally as well as making numerous efforts are very much appreciated. supportive media interventions. The election was called during the The other distinguishing feature of this County Council elections which election was the very high numbers of meant that at the start of the General activists who became involved, many Election campaign staff were required campaigning for the first time inspired to continue to provide support to in particular by Jeremy’s leadership and these campaigns whilst supporting the radical promise of our manifesto. parliamentary seats in getting This presented a series of exciting campaigns up and running, ensuring challenges and opportunities with candidates were nominated and organisers and experienced volunteers meeting early print deadlines. The laying on ongoing programmes of Regional Office working with colleagues training to engage and empower people from Head Office provided day to campaigning for the first time. It also day support and guidance to seats on made a huge difference to the volume of press and media, print, social media, work achieved, with the party contacting newspaper adverts and training for twice as many voters across London in local volunteers and activists. They also the week before polling day as had been supported local campaigns in their use achieved at the 2015 General Election. of Labour Party tools such as the events tool, Promote, Chatter and Dialogue. There was a phone bank based at our South East regional office and we were able to The snap General Election campaign support a number of campaigns in saw huge numbers of members and speaking to voters. supporters deliver excellent and There were a number of visits and events energetic campaigns across the South throughout the election campaign.

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4.14 Regional Directors reports

Jeremy Corbyn visited Southampton to unprecedented. This was demonstrated launch our policing pledge and visited both through the hundreds of Oxford on the day of the County Council campaigning events posted by CLPs election; he also attended a rally in across the region on the events tool Reading. The rally held in Brighton in the throughout the campaign, but also on final days of the campaign was linked to polling day where we saw very high rallies across the UK; over 400 members numbers of members out and about in heard Jeremy Corbyn speak via video link many constituencies. and enjoyed live music and poetry from With the General Election being called local acts and speeches from the local mid-way through the County Council Parliamentary Candidates. There were and Metro-Mayoral Campaigns, a number of other Shadow Cabinet and regional staff were required to continue celebrity visits across the region which providing support for these campaigns, helped to secure positive local media whilst helping to administer the coverage. process for General Election Candidate As always Trade Union colleagues Selections and Candidate nominations, across the South East were very alongside the very early stages of supportive. Thanks to them for their building campaigns, managing print for donations as well as support to seats the General Election. As always Labour in mobilising volunteers and providing Party staff worked incredibly hard (some other resources. Parliamentary cancelling long planned holidays) during Candidates, agents, local volunteers and the campaigns for the 2017 elections local staff should also be acknowledged and their dedication and efforts are to for rising to the challenge of a snap be acknowledged. General Election and running positive Regional staff, working alongside local campaigns. volunteers, candidates and staff, and There remain tough challenges for with the support of colleagues at Head Labour in the South East but the results Office, provided guidance and support point to a number of potential gains with General Election Print, social media at the next general election including and newspaper advertising. These Southampton Itchen and Hastings are always significant requirements and Rye. The significant numbers of and tasks during a General Election members and activists who engaged campaign, and with the additional time in this campaign and the many young pressures imposed by the calling of a people who got involved also gives snap election, it is once again a huge an opportunity to gain seats at the testament to all of those involved in next election and keep local parties delivering successful campaigns. Social energised. media played an important part of the campaign and many local parties South West were able to deliver improved and successful digital campaigns through The levels of activism and number of the use of Promote. It is likely that the members campaigning in seats across significance of digital campaigning the South West Region was almost

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will only increase, and it will therefore campaign for visits/events was when the be extremely important that our use party were able to stage three separate and understanding of tools, such as rallies (Swindon/Stroud/Bristol) all to Promote, is enhanced, and advanced very large and enthusiastic crowds. training is provided to local volunteers Labour increased the number of South and also Labour Party staff. West MPs from four to seven, retaining The Regional Phone Bank based in our seats in Bristol East, Bristol South, Regional Office (Bristol) was a constant Bristol West and Exeter, and also making and successful resource, providing gains in Bristol North West, Plymouth support to a number of campaigns in Sutton & Devonport, and Stroud (all the South West. from the Conservatives). As ever fundraising proved vital to Overall the number of votes for Labour our ability to properly resource our in the South West increased from campaigns, and a special mention and 501,684 (2015) to 875,213 (2017). thanks must be offered to our South There is still a Parliamentary Boundary West Trade Union colleagues who once Review in process. The excellent results again, and at very short notice provided in the South West point to some very vital support for our Labour held seats, strong potential gains at the next and also target marginal gains. general election including (on current There were a number of campaign boundaries) two in Cornwall (Camborne visits throughout the short campaign, & Redruth, Truro & Falmouth). which included early Leader visits to South Swindon and Bristol North West. Perhaps the biggest single day of the

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4.15 Events

The events team are proud of the Birmingham was shown live at sites professional look, feel, style and tone in Warrington, Brighton, Croydon, of the events they delivered across Glasgow and Vale of Glamorgan the country. Due to the nature of a • Six separate outdoor rallies including: snap election, planning was a luxury, an NHS workers rally in Bristol and delivery was challenging and pressure Leader of the Labour Party rallies enormous. Due to the ‘Jeremy effect’, in Hull, Wirral West, Gateshead, never has such large audiences and Birmingham and Islington crowds attended events. Never before have we delivered so many large events, • Numerous stump speeches and specifically outdoor, in a short period of campaign stops for the bus tour planning and delivery. • Six ad-van launches including five Despite lack of planning time, in one day in Glasgow, Weaver Vale, we were still able to think innovatively Colwyn Bay, Watford and Harrow and creatively. • Several press conferences We organised 71 events around the • Key-note speeches for the Leader country from the 19 April up until of the Labour Party and Shadow 8 June including: Cabinet on topics such as Industrial • The campaign launch at EventCity, Strategy, Brexit and health and Manchester social care. • The manifesto launch at University of Bradford and the separate Disability, BAME, and Culture manifesto launches • six simultaneous satellite-linked #YourVoiceYourVote rallies, where the Leader addressing an audience in

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4.16 Key Campaigners Unit

The Key Campaigners Unit in the across our priority seats enabling a General Election was responsible for all parity of media coverage throughout the Shadow Cabinet, Frontbench MPs and regions and nations. Peers visits to our priority seats. These The visits were tailored to suit each visits helped mobilise members, get individual campaign focussing on the local, regional and sometimes national themes the candidates and regional media coverage, increase campaigning, offices wanted to highlight whilst raise funds, stakeholder engagement reflecting national messaging in and gave a boost to the candidates’ coordination with our planning grid. campaigns. In addition to visits relating to a key The visits team at Head Office worked campaigners’ policy briefs such as to closely with our Regional and National hospitals, businesses, or nursery, the Visits staff based in the Regional/ key campaigners unit also organised National Offices along with the Regional house meetings, street stalls, high street Communications Officers, Regional walkabouts, school gate campaigning, Directors and Regional and Local high visibility campaign kick offs and Organisers to ensure all visits by our Q&A events. key campaigners were well planned, organised and executed. In conjunction with the events team, the Key Campaigners Unit organised the We worked closely with the Leader’s Shadow Cabinet attending the election Tour and the campaign bus staff to campaign launch and the manifesto ensure we had an even spread of visits launch. In addition to this the team

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4.16 Key Campaigners Unit

helped organise press conferences, before and gave rabble rousing stump speeches, BAME Manifesto launch, speeches that were appreciated by the disability manifesto launch, industrial local parties. strategy launch, childcare, national In the six weeks of the short campaign education policy launch, national of the General Election the Key railways announcement and ad-van Campaigner Visits Unit organised nearly poster launches. 350 visits across the regions and nations In partnership with the endorsement with over 30 key campaigners. team, the Key Campaigner’s Unit The Key Campaigners Unit worked managed some really successful with the Conference Services Office to celebrity visits which rallied the troops book all travel and accommodation for and made for some great local paper visits, we provided full programmes stories. A visit that went down well and briefings for those campaigning, was David Neilson, aka Roy Cropper enabling them to focus on our message from Coronation Street, endorsing and the campaign, knowing all the the candidate in Stoke-on-Trent North logistics were taken care of. visiting a café to try out the local delicacy. Labour had Eddie Izzard all We are grateful to all the staff that were over the country motivating members seconded to the Key Campaigners Unit and getting some good local press. from around the organisation. Without Another boost for the candidates was such a dedicated and hardworking team, the Prescott Express in Yorkshire and always prepared to be flexible, polite Humber, North West, East and West and do so with good humour, the unit Midlands. John managed to encourage would not have been the success it was. members out campaigning that hadn’t knocked doors in years or if at all

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Overview - 5 June Gateshead rally – Billie JD Porter spoke at the rally. The Business Relations and Endorsements team were tasked with - Six simultaneous satellite-linked sourcing endorsers (celebrity and #YourVoiceYourVote rallies on people with compelling stories) for the 6 June – Steve Coogan, Clean major election events and rallies, digital Bandit and the Farm performed in campaigns and print material during Birmingham and Ben Elton, Jermain the seven week campaign. Given the Jackman and Tanya Franks in London. nature of a snap election there had been minimal preparation done to sure-up - Paul McGann recorded the audio these endorsers in advance and most of manifesto. the work done was very last-minute, but with great success. - Numerous videos recorded for our digital campaigns including Emily The team was also responsible for Berrington, Maddie Hill, Shaun helping to source business-locations for Dooley, Ben Elton and Ann Mitchell. major speeches during the campaign and organised a manifesto engagement Staffing day for around 50 businesses who came The team of two was joined by two to Labour HQ to speak to the Shadow secondees from the House of Lords Business Secretary, Shadow Chief team who were a brilliant addition Secretary to the Treasury and Shadow and extremely helpful to us during Secretary of State for International Trade. the campaign. They responded to last minute requests to find endorsers and Specific Endorsements travel around the country with them - 9 May campaign launch at with good humour. EventCity, Manchester – Julie Hesmondhalgh (Coronation Street The team did an admirable job in and Broachchruch) spoke, Jermain securing many top-level endorsers, Jackman attended. Both recorded often at very short notice. videos for digital campaigning.

- 16 May Manifesto launch at Bradford University – secured two local people to speak and share their stories.

- 31 May Bristol NHS rally – Paul McGann and three people with compelling stories spoke.

- 31 May speech by the Shadow Secretary of State for International Trade at the ACCA, including building a business audience of 100 for the event.

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4.18 Governance and legal services

Despite the short notice, the Governance staff were supported by Governance and Legal Unit provided our solicitors Gerald Shamash, Frances comprehensive legal and compliance Randle, John Sharpe and Josh Jaskiewicz. advice and training to staff, organisers, Candidates and agents were covered agents, candidates, treasurers and other by election legal insurance and motor members during the General Election insurance was available to members campaign. This included a series of using their cars for election activities. webinars and written legal briefings The Governance and Legal Unit available to download from Membersnet compiled and submitted the statutory and in print. weekly donation reports to the Electoral A dedicated legal hotline was already Commission during the short campaign in operation for the local elections, but and as well as providing support to this was extended to operate seven regional offices on the local government days a week from 1 March 2017 until and mayoral election spend returns, all the general election results had which were due to be submitted on been declared. The hotline responded 9 June. to hundreds of calls and emails on A deposit scheme was offered to all a variety of subjects including the CLPs in conjunction with Unity Trust nomination process, election expenses, Bank PLC which supplied a bankers’ data protection, opposition activity, the draft for £500 as the candidate’s campaigners’ code of conduct and the deposit, which was repayable after counting of votes. the election.

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5.01 Selections

Following the calling of an unexpected and conducting a series of compliance General Election it was clear that the checks. This included checking all Party would need to select candidates applications to ensure they were in 631 seats before the statutory qualified to stand legally, as well as nominations deadline of 11 May 2017. freeze date checks, NEC and arrears status checks. A due diligence document Aside from sitting Labour MPs, there was created to bring to the attention of were no Parliamentary candidates selection panels should it be deemed selected at this point in the electoral necessary. cycle. The NEC agreed at its meeting on Wednesday 19 April 2017 to In the 79 hours while applications were advertise vacancies, shortlist and open, Governance and Legal Unit staff select candidates, but that it would each worked for approximately 56 be simply impossible to hold trigger hours. Across the three days and nights, ballots, selection hustings or meetings Governance and Legal Unit staff left the in constituencies in this timeframe, building for only seven hours each per especially considering members were day. needed most campaigning in the local In that time the Governance and Legal and general elections. Unit processed 3619 applicant emails. In accordance with the Party’s rule 2,913 of those email contained eligible book, the NEC has the authority to applications and of those 2,163 arrived produce modified procedural rules in the final 12 hours. and guidelines to meet the particular Staff logged, recorded, created files and circumstances of a snap General folders for 3032 eligible applications. Election. This includes the power to They further performed full due impose candidates where it deems this diligence checks and created reports is required. for 546 applicants from the 889 Sitting MPs applications for retirement seats. This is more work than 632 individual CLP All sitting MPs were asked to confirm by procedures secretaries would ordinarily 6pm on Thursday 20 April whether they undertake in two years. intended to stand again. Those who did intend to stand again were automatically Retirement seats deemed reselected subject to NEC The process for seats where an MP endorsement. declared by this deadline their intention Applications process and due to retire and not seek selection in their own seat was completed first. diligence Applications for candidates in all seats Following shortlisting conference calls, opened on Friday 21 April and closed on NEC Officers, split into panels of three Sunday 23 April at 12 noon. members each and spent the 25, 26 and 27 April conducting interviews with During that period a team of 15 longlisted candidates in London in those Governance Staff worked late into the retirement seats. night on processing those applications

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The NEC initially agreed that retirement also considered any new candidate seats held by women should be expressing a preference for that seat selected on the basis of an All Women and then any other candidates who had Shortlist, so that the number of women applied for seats in that region. candidates at the election in seats currently held by Labour is at least Those panels sat on Sunday 30 April, equal to the current number of women Monday 1 May and Tuesday 2 May. Labour MPs. The NEC further agreed to ensure that representation for other Scotland and Wales under-represented groups should be The changes to the Party’s rules improved. in 2016 mean that the process for selecting candidates in Scotland and Of those 13 retirement seats three Wales were a matter for the Scottish were held by women in the previous Executive Committee and Welsh Parliament – Gisela Stuart in Executive Committee respectively. Birmingham Edgbaston, Pat Glass in The SEC and WEC agreed their own NW Durham and Fiona Mactaggart in candidate selection process similar to Slough. After the NEC panel process the that agreed by the NEC, although with party was represented by ten women minor differences to timings, application candidates and three members of the procedures and candidate interviews. BAME community. All but Tracy Harvey Scottish and Welsh candidates remained in Middlesbrough South East and subject to full NEC endorsement. Cleveland won their seats, including Labour’s first Sikh woman MP Preet Gill Simon Danczuk and first turbaned Sikh man MP Tan One candidate – the former MP for Dhesi. Rochdale Simon Danczuk – was under Candidate applications an administrative NEC suspension for other seats pending a hearing of the National Constitutional Committee at the time All other seats were selected via the election was called. panels of the NEC alongside a Regional Board representative, who appointed The NEC officers determined that candidates on the basis of examination in accordance with the rule book he of candidate application forms and local should be interviewed by a panel of knowledge without an interview. the NEC to determine whether they were to recommend his endorsement The panels considered CVs and as a candidate. After considering in applications of all candidates on a seat detail his case and speaking to him by seat basis, and make a determination in an interview, the Labour Party’s of the best candidate for each seat. NEC endorsement panel unanimously recommended he should not be Those panels gave a preference to any endorsed as a Labour candidate. He was 2015 General Election candidates who therefore not able to stand as a Labour had decided to stand again, but then candidate in any constituency at the

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5.01 Selections

General Election.

The application process for the constituency of Rochdale was re- opened, and following the standard longlisting and selection process for a retirement seat, Tony Lloyd was chosen as Labour’s candidate. Simon Danczuk stood as an independent candidate against the Labour Party and was thus automatically excluded from membership. He received 883 votes compared to Labour’s 29,035 votes.

Liverpool Walton Although Steve Rotheram had confirmed that he intended to stand again as Labour’s candidate in Liverpool Walton, following his election as the Mayor of the Liverpool City Region he decided on the weekend of 6 May – just days before the nomination deadline – to withdraw his candidacy. The NEC swiftly convened another retirement panel and Dan Carden was selected on Tuesday 9 May.

General Election 2017 Report 5. LABOUR CANDIDATES Page 75

Labour candidates

SCOTLAND Aberdeen North Orr Vinegold Aberdeen South Callum O'Dwyer Airdrie & Shotts Helen McFarlane Angus William Campbell Argyll & Bute Michael Kelly Ayr, Carrick & Cumnock Carol Mochan Banff & Buchan Caitlin Stott Berwickshire, Roxburgh & Selkirk Ian Davidson Caithness, Sutherland & Easter Ross Olivia Bell Central Ayrshire Nairn McDonald Coatbridge Chryston & Bellshill Hugh Gaffney Cumbernauld, Kilsyth & Kirkintilloch East Elisha Fisher Dumfries & Galloway Daniel Goodare Dumfriesshire, Clydesdale & Tweeddale Douglas Beattie Dundee East Lesley Brennan Dundee West Alan Cowan Dunfermline & West Fife Cara Hilton East Dunbartonshire Callum McNally East Kilbride, Strathaven & Lesmahagow Monique McAdams East Lothian Martin Whitfield East Renfrewshire Blair McDougall Edinburgh East Patsy King Edinburgh North & Leith Gordon Munro Edinburgh South West Foysol Choudhury Edinburgh South Ian Murray Edinburgh West Mandy Telford Falkirk Craig Martin Glasgow Central Faten Hameed Glasgow East Kate Watson Glasgow North East Paul Sweeney Glasgow North West Michael Shanks Glasgow North Pam Duncan Glasgow South West Matt Kerr Glasgow South Eileen Dinning Glenrothes Altany Craik Gordon Kirsten Muat Inverclyde Martin McCluskey Inverness, Nairn, Badenoch & Strathspey Mike Robb Kilmarnock & Loudoun Laura Dover

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Labour candidates

Kirkcaldy & Cowdenbeath Lesley Laird Lanark & Hamilton East Andrew Hilland Linlithgow & East Falkirk Joan Coombes Livingston Rhea Wolfson Midlothian Danielle Rowley Moray Joanne Kirby Motherwell & Wishaw Angela Feeney Na H-Eileanan An Iar Ealasaid MacDonald North Ayrshire & Arran Chris Rimicans North East Fife Rosalind Garton Ochil & South Perthshire Joanne Ross Orkney & Shetland Robina Barton Paisley & Renfrewshire North Alison Taylor Paisley & Renfrewshire South Alison Dowling Perth & North Perthshire David Roemmele Ross, Skye & Lochaber Peter O'Donnghaile Rutherglen & Hamilton West Ged Killen Stirling Chris Kane West Aberdeenshire & Kincardine Barry Black West Dunbartonshire Jean-Anne Mitchell

WALES Aberavon Stephen Kinnock Aberconwy Emily Owen Alyn & Deeside Mark Tami Arfon Mary Clarke Blaenau Gwent Nick Smith Brecon & Radnorshire Dan Lodge Bridgend Madeleine Moon Caerphilly Wayne David Cardiff Central Jo Stevens Cardiff North Anna McMorrin Cardiff South & Penarth Stephen Doughty Cardiff West Kevin Brennan Carmarthen East & Dinefwr David Darkin Carmarthen West & South Pembrokeshire Marc Tierney Ceredigion Dinah Mulholland Clwyd South Susan Elan Jones Clwyd West Gareth Thomas

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Labour candidates

Cynon Valley Ann Clwyd Delyn David Hanson Dwyfor Meirionnydd Matthew Norman Gower Tonia Antoniazzi Islwyn Christopher Evans Llanelli Nia Griffith Merthyr Tydfil & Rhymney Gerald Jones Monmouth Ruth Jones Montgomeryshire Iwan Wyn Jones Neath Christina Rees Newport East Jessica Morden Newport West Paul Flynn Ogmore Chris Elmore Pontypridd Owen Smith Preseli Pembrokeshire Philipa Thompson Rhondda Chris Bryant Swansea East Carolyn Harris Swansea West Geraint Davies Torfaen Nick Thomas-Symonds Vale of Clwyd Chris Ruane Vale of Glamorgan Camilla Bevan Wrexham Ian Lucas Ynys Mon Albert Owen

ENGLAND Amber Valley James Dawson Ashfield Gloria de Piero Bassetlaw John Mann Bolsover Dennis Skinner Boston & Skegness Paul Kenny Bosworth Chris Kealey Broxtowe Greg Marshall Charnwood Sean Kelly-Walsh Chesterfield Toby Perkins Corby Beth Miller Daventry Aiden Ramsey Derby North Christopher Williamson Derby South Margaret Beckett Derbyshire Dales Andrew Botham

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Labour candidates

Erewash Catherine Atkinson Gainsborough Catherine Tite Gedling Vernon Coaker Grantham & Stamford Barrie Anthony Fairbairn Harborough Andrew Thomas High Peak Ruth Stephanie Nicole George Kettering Michael John Scrimshaw Leicester East Keith Vaz Leicester South Jonathan Ashworth Leicester West Elizabeth Kendall Lincoln Karen Lee Loughborough Jewel Miah Louth & Horncastle Julie Speed Mansfield Joseph Meale Mid Derbyshire Alison Martin Newark Chantal Lee North East Derbyshire Natascha Engel North West Leicestershire Sean Sheahan Northampton North Sally Keeble Northampton South Kevin McKeever Nottingham East Christopher Leslie Nottingham North Alex Norris Nottingham South Lilian Greenwood Rushcliffe David Mellen Rutland & Melton Heather Peto Sherwood Michael Anthony Pringle Sleaford & North Hykeham Jim Clarke South Derbyshire Robert Pearson South Holland & the Deepings Wojciech Kowalewski South Leicestershire Shabbir Aslam South Northamptonshire Sophie Johnson Wellingborough Andrea Jayne Watts Basildon & Billericay Kayte Block Bedford Mohammad Yasin Braintree Malcolm Fincken Brentwood & Ongar Gareth Barrett Broadland Iain Simpson Broxbourne Selina Elizabeth Norgrove Bury St Edmunds William Paul Edwards

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Labour candidates

Cambridge Daniel Zeichner Castle Point Joseph Patrick Cooke Central Suffolk & North Ipswich Elizabeth Hughes Chelmsford Christopher Vince Clacton Natasha Osben Colchester Tim Young Epping Forest Liam Preston Great Yarmouth Mike Smith-Clare Harlow Philip Waite Harwich & North Essex Janice Rosalind Scott Hemel Hempstead Amanda Jane Tattershall Hertford & Stortford Katherine Chibah Hertsmere Fiona Katherine Smith Hitchin & Harpenden John Hayes Huntingdon Nik Johnson Ipswich Sandy Martin Luton North Kelvin Hopkins Luton South Gavin Shuker Maldon Peter William C Edwards Mid Bedfordshire Rhiannon Meades Mid Norfolk Sarah Simpson North East Bedfordshire Julian Vaughan North East Cambridgeshire Kenneth Rustidge North East Hertfordshire Doug Swanney North Norfolk Stephen Burke North West Cambridgeshire Iain Ramsbottom North West Norfolk Joanne Rust Norwich North Christopher Nicholas Jones Norwich South Clive Lewis Peterborough Fiona Onasanya Rayleigh & Wickford Mark Daniels Rochford & Southend East Ashley Dalton Saffron Walden Carol Jane Berney South Basildon & East Thurrock Byron Taylor South Cambridgeshire Daniel Greef South East Cambridgeshire Huw Jones South Norfolk Danielle Glavin South Suffolk Emma Bishton South West Bedfordshire Daniel Scott

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Labour candidates

South West Hertfordshire Robert Angel Wakely South West Norfolk Peter Smith Southend West Julian Ware-Lane St Albans Kerry Pollard Stevenage Sharon Taylor Suffolk Coastal Cameron Matthews Thurrock John George Kent Watford Chris Ostrowski Waveney Sonia Valerie Barker Welwyn Hatfield Anawar Babul Miah West Suffolk Michael John Jefferys Witham Phil Barlow Barking Margaret Hodge Battersea Marsha Chantol De Cordova Beckenham Marina Ahmad Bermondsey & Old Southwark Neil Coyle Bethnal Green & Bow Rushanara Ali Bexleyheath & Crayford Stefano Borella Brent Central Dawn Butler Brent North Barry Gardiner Brentford & Isleworth Ruth Cadbury Bromley & Chislehurst Sara Hyde Camberwell & Peckham Harriet Harman Carshalton & Wallington Emine Ibrahim Chelsea & Fulham Alan De'Ath Chingford & Woodford Green Bilal Mahmood Chipping Barnet Emma Whysall Cities of London & Westminster Ibrahim Dogus Croydon Central Sarah Jones Croydon North Steve Reed Croydon South Jennifer Brathwaite Dagenham & Rainham Jon Cruddas Dulwich & West Norwood Helen Hayes Ealing Central & Acton Rupa Huq Ealing North Stephen Pound Ealing, Southall Virendra Sharma East Ham Stephen Timms Edmonton Kate Osamor Eltham Clive Efford

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Labour candidates

Enfield North Joan Ryan Enfield, Southgate Bambos Charalambous Erith & Thamesmead Teresa Pearce Feltham & Heston Seema Malhotra Finchley & Golders Green Jeremy Newmark Greenwich & Woolwich Matt Pennycook Hackney North & Stoke Newington Diane Abbott Hackney South & Shoreditch Meg Hillier Hammersmith Andy Slaughter Hampstead & Kilburn Tulip Siddiq Harrow East Navin Shah Harrow West Gareth Thomas Hayes & Harlington John McDonnell Hendon Mike Katz Holborn & St Pancras Keir Starmer Hornchurch & Upminster Rocky Gill Hornsey & Wood Green Catherine West Ilford North Wes Streeting Ilford South Mike Gapes Islington North Jeremy Corbyn Islington South & Finsbury Emily Thornberry Kensington Emma Dent Coad Kingston & Surbiton Laurie South Lewisham East Heidi Alexander Lewisham West & Penge Eleanor Reeves Lewisham, Deptford Vicky Foxcroft Leyton & Wanstead John Cryer Mitcham & Morden Siobhain McDonagh Old Bexley & Sidcup Danny Hackett Orpington Nigel De Gruchy Poplar & Limehouse Jim Fitzpatrick Putney Neeraj Patil Richmond Park Catherine Tuitt Romford Angelina Leatherbarrow Ruislip, Northwood & Pinner Rebecca Lury Streatham Chuka Umunna Sutton & Cheam Bonnie Craven Tooting Rosenna Allen Khan Tottenham David Lammy

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Labour candidates

Twickenham Katherine Dunne Uxbridge & South Ruislip Vincent Lo Vauxhall Kate Hoey Walthamstow Stella Creasy West Ham Lyn Brown Westminster North Karen Buck Wimbledon Imran Uddin Berwick-Upon-Tweed Scott Dickinson Bishop Auckland Helen Goodman Blaydon Liz Twist Blyth Valley Ronnie Campbell Carlisle Ruth Elizabeth Alcroft City of Durham Roberta Blackman-Woods Copeland Gillian Troughton Darlington Jenny Chapman Easington Grahame Morris Gateshead Ian Mearns Hartlepool Michael Hill Hexham Stephen Powers Houghton & Sunderland South Bridget Phillipson Jarrow Stephen Hepburn Middlesbrough Andy McDonald Middlesbrough South & East Cleveland Tracy Harvey Newcastle Upon Tyne Central Chi Onwurah Newcastle Upon Tyne East Nicholas Brown Newcastle Upon Tyne North Catherine McKinnell North Durham Kevan Jones North Tyneside Mary Glindon North West Durham Laura Pidcock Penrith & the Border Lola McEvoy Redcar Anna Turley Sedgefield Phil Wilson South Shields Emma Lewell-Buck Stockton North Alex Cunningham Stockton South Paul Williams Sunderland Central Julie Elliott Tynemouth Alan Campbell Wansbeck Ian Lavery Washington & Sunderland West Sharon Hodgson

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Labour candidates

Workington Sue Hayman Altrincham & Sale West Andrew Western Ashton-Under-Lyne Angela Rayner Barrow in Furness John Woodcock Birkenhead Frank Field Blackburn Kate Hollern Blackley & Broughton Graham Stringer Blackpool North & Cleveleys Chris Webb Blackpool South Gordon Marsden Bolton North East David Crausby Bolton South East Yasmin Qureshi Bolton West Julie Ann Hilling Bootle Peter Dowd Burnley Julie Cooper Bury North James Frith Bury South Ivan Lewis Cheadle Martin Miller Chorley Lindsay Hoyle City of Chester Chris Matheson Congleton Sam Corcoran Crewe & Nantwich Laura Smith Denton & Reddish Andrew Gwynne Eddisbury Catherine Reynolds Ellesmere Port & Neston Justin Madders Fylde Jed Sullivan Garston & Halewood Maria Eagle Halton Derek Twigg Hazel Grove Navendu Mishra Heywood & Middleton Liz McInnes Hyndburn Graham Jones Knowsley George Howarth Lancaster & Fleetwood Cat Smith Leigh Joanne Platt Liverpool, Riverside Louise Ellman Liverpool, Walton Daniel Carden Liverpool, Wavertree Luciana Berger Liverpool, West Derby Stephen Twigg Macclesfield Neil Francis Puttick Makerfield Yvonne Fovargue

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Labour candidates

Manchester Central Lucy Powell Manchester, Gorton Afzal Khan Manchester, Withington Jeff Smith Morecambe & Lunesdale Vikki Singleton Oldham East & Saddleworth Debbie Abrahams Oldham West & Royton Jim McMahon Pendle Wayne Blackburn Preston Mark Hendrick Ribble Valley David Hinder Rochdale Tony Lloyd Rossendale & Darwen Alyson Barnes Salford & Eccles Rebecca Long-Bailey Sefton Central Bill Esterson South Ribble Julie Patricia Gibson Southport Elizabeth Savage St Helens North Conor McGinn St Helens South & Whiston Marie Rimmer Stalybridge & Hyde Jonathan Reynolds Stockport Ann Coffey Stretford & Urmston Kate Green Tatton Samuel Rushworth Wallasey Angela Eagle Warrington North Helen Jones Warrington South Faisal Rashid Weaver Vale Mike Amesbury West Lancashire Rosie Cooper Westmorland & Lonsdale Eli Aldridge Wigan Lisa Nandy Wirral South Alison McGovern Wirral West Margaret Greenwood Worsley & Eccles South Barbara Keeley Wyre & Preston North Michelle Bentley Wythenshawe & Sale East Mike Kane Aldershot Gary John Puffett Arundel & South Downs Caroline Fife Ashford Sally Gathern Aylesbury Mark Bateman Banbury Sean Woodcock Basingstoke Terence Bridgeman

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Labour candidates

Beaconsfield James English Bexhill & Battle Christine Bayliss Bognor Regis & Littlehampton Alan Butcher Bracknell Paul Bidwell Brighton, Kemptown Lloyd Russell-Moyle Brighton, Pavilion Solomon Curtis Buckingham SPEAKER Canterbury Rosie Duffield Chatham & Aylesford Vince Maple Chesham & Amersham Nina Dluzewska Chichester Mark Farwell Crawley Tim Lunnon Dartford Bachchu Kaini Dover Stacey Blair East Hampshire Rohit Dasgupta East Surrey Hitesh Tailor East Worthing & Shoreham Sophie Cook Eastbourne Jake Lambert Eastleigh Jillian Payne Epsom & Ewell Ed Mayne Esher & Walton Lana Hylands Fareham Matthew James Randall Faversham & Mid Kent Michael Desmond Folkestone & Hythe Laura Davison Gillingham & Rainham Andrew Stamp Gosport Alan Edward James Durrant Gravesham Mandy Garford Guildford Howard Smith Hastings & Rye Peter Chowney Havant Graham Giles Henley Oliver Kavanagh Horsham Susannah Brady Hove Dr Peter Kyle Isle of Wight Julian Critchley Lewes Daniel Anthony Chapman Maidenhead Patrick McDonald Maidstone & the Weald Allen Simpson Meon Valley Sheena King Mid Sussex Greg Mountain

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Labour candidates

Milton Keynes North Charlynne Pullen Milton Keynes South Hannah O'Neill Mole Valley Marc Patrick Green New Forest East Julie Renyard New Forest West Jo Graham Newbury Alexander Skirvin North East Hampshire Barry Jones North Thanet Fran Rehal North West Hampshire Andy Fitchet Oxford East Anneliese Dodds Oxford West & Abingdon Marie Tidball Portsmouth North Rumal Abdullah Khan Portsmouth South Stephen Morgan Reading East Mathew Rodda Reading West Olivia Bailey Reigate Toby Brampton Rochester & Strood Teresa Murray Romsey & Southampton North Darren Paffey Runnymede & Weybridge Fiona Dent Sevenoaks Chris Clark Sittingbourne & Sheppey Michael Rolfe Slough Tanmanjeet Dhesi South Thanet Raushanara Rahman South West Surrey David Black Southampton, Itchen Simon Letts Southampton, Test Alan Whitehead Spelthorne Rebecca Geach Surrey Heath Laween Al-Atroshi Tonbridge & Malling Dylan Jones Tunbridge Wells Charles Woodgate Wantage Rachel Eden Wealden Angela Airlie Winchester Mark Chaloner Windsor Peter Shearman Witney Laetisia Carter Woking Fiona Colley Wokingham Andy Croy Worthing West Rebecca Claire Cooper Wycombe Rafiq Raja

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Labour candidates

Bath Joseph Rayment Bournemouth East Melanie Semple Bournemouth West David Stokes Bridgwater & West Somerset Wes Hinckes Bristol East Kerry McCarthy Bristol North West Darren Jones Bristol South Karin Smyth Bristol West Thangam Debbonaire Camborne & Redruth Graham Robert Winter Central Devon Lisa Robillard Webb Cheltenham Keith White Chippenham Andrew Newman Christchurch Patrick Canavan Devizes Imtiyaz Shaikh East Devon Janet Ross Exeter Ben Bradshaw Filton & Bradley Stoke Naomi Rylatt Forest of Dean Shaun Stammers Gloucester Barry Kirby Kingswood Mhairi Threlfall Mid Dorset & North Poole Stephen Brew Newton Abbot James Osben North Cornwall Joy Anne Bassett North Devon Mark Cann North Dorset Patrick Osborne North East Somerset Robin Moss North Somerset Gregory Chambers North Swindon Mark Dempsey North Wiltshire Peter Neil Baldrey Plymouth, Moor View Sue Dann Plymouth, Sutton & Devonport Luke Pollard Poole Katie Taylor Salisbury Tom Corbin Somerton & Frome Sean Dromgoole South Dorset Tashi Warr South East Cornwall Gareth Derrick South Swindon Sarah Church South West Devon Philippa Davey South West Wiltshire Laura Pictor

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Labour candidates

St Austell & Newquay Kevin Neil St Ives Christopher Drew Stroud David Drew Taunton Deane Martin Jevon Tewkesbury Manjinder Kang The Cotswolds Mark Huband Thornbury & Yate Brian Peter Mead Tiverton & Honiton Caroline Julia Kolek Torbay Paul Raybould Torridge & West Devon Vince Thomas Barry Totnes Gerrie Messer Truro & Falmouth Jayne Susannah Kirkham Wells Andy Merryfield West Dorset Lee Rhodes Weston-Super-Mare Tim Taylor Yeovil Ian Martin Aldridge-Brownhills John Fisher Birmingham, Edgbaston Preet Gill Birmingham, Erdington Jack Dromey Birmingham, Hall Green Roger Godsiff Birmingham, Hodge Hill Liam Byrne Birmingham, Ladywood Shabana Mahmood Birmingham, Northfield Richard Burden Birmingham, Perry Barr Khalid Mahmood Birmingham, Selly Oak Steve McCabe Birmingham, Yardley Jess Phillips Bromsgrove Michael Thompson Burton John McKiernan Cannock Chase Paul Dadge Coventry North East Colleen Fletcher Coventry North West Geoffrey Robinson Coventry South Jim Cunningham Dudley North Ian Austin Dudley South Natasha Millward Halesowen & Rowley Regis Ian Cooper Hereford & South Herefordshire Anna Coda Kenilworth & Southam Bally Singh Lichfield Christopher Worsey Ludlow Julia Buckley

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Labour candidates

Meriden Thomas McNeil Mid Worcestershire Fred Grindrod Newcastle-Under-Lyme Paul Farrelly North Herefordshire North Shropshire Graeme Currie North Warwickshire Julie Anne Jackson Nuneaton Philip Johnson Redditch Rugby Claire Edwards Shrewsbury & Atcham Laura Davies Solihull Nigel Knowles South Staffordshire Adam Freeman Stafford David Williams Staffordshire Moorlands David Mazzocchi-Jones Stoke-on-Trent Central Gareth Snell Stoke-on-Trent North Ruth Smeeth Stoke-on-Trent South Rob Flello Stone Sam Hale Stourbridge Peter Lowe Stratford-on-Avon Jeffrey Kenner Sutton Coldfield Rob Pocock Tamworth Andrew James Hammond Telford Kuldip Singh Sahota The Wrekin Dylan Harrison Walsall North David Winnick Walsall South Valerie Vaz Warley John Spellar Warwick & Leamington Matthew Western West Bromwich East Tom Watson West Bromwich West Adrian Bailey West Worcestershire Samantha Charles Wolverhampton North East Emma Reynolds Wolverhampton South East Pat McFadden Wolverhampton South West Eleanor Smith Worcester Joy Squires Wyre Forest Matthew Lamb Barnsley Central Dan Jarvis Barnsley East Stephanie Louise Peacock Batley & Spen Tracy Lynn Brabin

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Labour candidates

Beverley & Holderness Johanna Boal Bradford East Imran Hussain Bradford South Judith Cummins Bradford West Naseem Shah Brigg & Goole Terence Smith Calder Valley Joshua Fenton-Glynn Cleethorpes Peter John Keith Colne Valley Thelma Walker Dewsbury Paula Sherriff Don Valley Caroline Flint Doncaster Central Rosie Winterton Doncaster North Ed Miliband East Yorkshire Alan Clark Elmet & Rothwell David Patrick Nagle Great Grimsby Melanie Onn Halifax Holly Walker-Lynch Haltemprice & Howden Hollie Devanney Harrogate & Knaresborough Mark Sewards Hemsworth Jon Trickett Huddersfield Barry Sheerman Keighley John Grogan Kingston Upon Hull East Karl Turner Kingston Upon Hull North Diana Johnson Kingston Upon Hull West & Hessle Emma Ann Hardy Leeds Central Hilary Benn Leeds East Richard Burgon Leeds North East Fabian Hamilton Leeds North West Alex Sobel Leeds West Rachel Reeves Morley & Outwood Neil Dawson Penistone & Stocksbridge Angela Smith Normanton, Pontefract & Castleford Yvette Cooper Pudsey Ian McCargo Richmond (Yorks) Daniel Perry Rother Valley Kevin Barron Rotherham Sarah Champion Scarborough & Whitby Eric Broadbent Scunthorpe Nic Dakin Selby & Ainsty David Bowgett Sheffield Central Paul Blomfield

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Labour candidates

Sheffield South East Clive Betts Sheffield, Brightside & Hillsborough Gillian Furniss Sheffield, Hallam Jared O'Mara Sheffield, Heeley Louise Haigh Shipley Steven Clapcote Skipton & Ripon Alan Woodhead Thirsk & Malton Alan Philip Avery Wakefield Mary Creagh Wentworth & Dearne John Healey York Central Rachael Maskell York Outer Luke Charters-Reid

General Election 2017 Report

9881_17 Reproduced from electronic media, promoted by Iain McNicol, General Secretary, the Labour Party, on behalf of the Labour Party, both at, Southside, 105 Victoria Street, London, SW1E 6QT.