Swachh Volunteering: a Ready-Reckoner for Organizations and Individuals to Contribute to the Cause of Swachh Bharat Mission
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Swachh Volunteering Swachh Volunteering: A ready-reckoner for organizations and individuals to contribute to the cause of Swachh Bharat Mission 1 | Page Ministry of Urban Development, Government of India Swachh Volunteering 2 | P a g e Ministry of Urban Development, Government of India Swachh Volunteering M. Venkaiah Naidu Minister of Urban Development, Housing & Urban Poverty Alleviation and Parliamentary Affairs When the Swachh Bharat Mission was launched on 2nd October, 2014, it was with the understanding that this Mission would be successful only when it becomes a people’s movement – a ‘Jan Andolan’, with participation from each and every stakeholder. We have taken up a multi-pronged strategy for making this mission successful, and turning it into a people’s movement. In its second year since launch, it is heartening to note that the Swachh Bharat Mission has caught the imagination of citizens. The increased participation from citizens, be it as part of our thematic drives, or voluntary ‘swachhata’ activities from inspired individuals and organizations, is slowly but surely pushing the Mission towards becoming a ‘Jan Andolan’. One of our most crucial stakeholders with the potential to create a significant impact for the Swachh Bharat Mission is the corporate sector. In fact, a key objective of the Swachh Bharat Mission is to create an enabling environment for private sector participation in Capex (capital expenditure) and Opex (operation and maintenance). The focus of the thematic drive for 16th – 30th June 2016 is on corporate volunteering towards the cause of Swachh Bharat Mission. I am happy to see this ready reckoner being brought out in the backdrop of this theme, by the Ministry of Urban Development. This document not only lists out the names of those organizations and individuals that have donated and contributed generously to the cause of Swachh Bharat, it also provides a suggestive list of ways in which corporates who want to donate and contribute to the cause of SBM can do so, along with a handy contact list of 500 cities and all state mission directorates. I am hopeful that organizations and individuals will come forward en masse to contribute their time, money and efforts generously, so that we can collectively win the final race towards a “Swachh Bharat” by 2nd October 2019. 3 | Page Ministry of Urban Development, Government of India Swachh Volunteering 4 | Page Ministry of Urban Development, Government of India Swachh Volunteering Table of Contents Background and Objectives 1 Avenues for contributing to Swachh Bharat Mission 3 Organizations that have contributed generously to Swachh Bharat Mission 5 Other major contributors to Swachh Bharat Mission 9 Contact details of States and Cities 11 5 | Page Ministry of Urban Development, Government of India Swachh Volunteering 6 | Page Ministry of Urban Development, Government of India Swachh Volunteering Background and Objectives Background The Hon’ble Prime Minister launched the Swachh Bharat Mission on 2nd October, 2014 with a target to make the country clean and sanitized by 2nd October, 2019. A key objective of the Swachh Bharat Mission is to create an enabling environment so that the private sector can also become participants in India’ collective journey towards “swachhata”. The total budget outlay for Swachh Bharat Mission is Rs 62009 crores. Of this amount, RS 14623 crores is contributed by the Government of India, while the share of states / Urban Local Bodies together comes to Rs 4874. This leaves an amount of Rs 42512 crores that needs to be generated from other sources: CSR contributions, Individual Contributions, Swachh Bharat Kosh, etc. Objectives The objective of this ready-reckoner is to support the “Jan Andolan” that Swachh Bharat Mission has become. Through this document, we believe, corporations, organizations and individuals will be encouraged and facilitated to contribute to the cause of “Swachh Bharat” significantly and generously. In this document, we spell out some ways in which Organizations and Individuals can contribute to “Swachh Bharat Mission”, we laud and thank those who have done so, and also have given out the contact details of key people in states and cities (those with population above 1 lakh) so as to help organizations and individuals reach out to their local officials for the purpose of Swachh Bharat Mission. 1 | Page Ministry of Urban Development, Government of India Swachh Volunteering 2 | Page Ministry of Urban Development, Government of India Swachh Volunteering Avenues for Contributing to Swachh Bharat Mission Donate to Fund your city’s Adopt a nearby slum and Swachh Bharat Kosh Swachh Bharat Mission create awareness about (sbkosh.gov.in) Project safe sanitation Contribute towards Stand-alone urinals in Community organization Community Toilets in your public areas close to your for behavior change area premises Public Urinals and Toilets On-premise composting of Mandatory segregation of in Commercial Areas biodegradable waste on premise waste 3 | Page Ministry of Urban Development, Government of India Swachh Volunteering 100 hours of “Shramdaan” “Swachhata Day” in office Make office/ factories “No by employees towards every week Plastic” zone cleanliness Sponsor Behaviour Fund procurement of Adopt a nearby park for change initiatives in your municipal equipment by maintenance community your local Urban Body Reduce Reuse Recycle The above list is only indicative; organizations and individuals are encouraged to explore localized solutions to promote “Swachhata” and take up many such activities. They are also encouraged to upload details of such activities on swachhbharat.mygov.in. 4 | Page Ministry of Urban Development, Government of India Swachh Volunteering Organizations that have contributed generously to Swachh Bharat Mission The Ministry of Urban Development, on behalf of all Indians, acknowledges and sincerely appreciates the generous contributions of various private sector organizations to the cause of Swachh Bharat Mission. A representative summary of a few significant initiatives from private organizations are provided below, which provide insights on various ways that private organizations and the corporate sector has been contributing to the Swachh Bharat Mission. A subsequent section provides an indicative list of major contributors to Swachh Bharat Mission from private organizations. Cyrus Poonawalla Group Adar C Poonawalla, CEO, Serum Institute of India has contributed Rs 100 crores towards making sanitation and hygiene facilities available to Pune. The Adar Poonawalla Clean City campaign aims to support the Pune Municipal Corporation with infrastructure and management of solid waste, specially focusing on organic waste management. This would include: Providing litter bins to be installed at strategic / high traffic locations across the city Support of vehicles and manpower for clearance of garbage from litter bins Mobile food waste processing vans to enable processing of organic food waste at ward level Information and outreach programs to educate citizens regarding importance of segregation of waste and disposal using waste / litter bins Activation programs in association with PMC at school, mohalla committee, residential societies, market places, amongst others 5 | Page Ministry of Urban Development, Government of India Swachh Volunteering Infosys Foundation Infosys Foundation has constructed 161 toilets in 46 schools of Odisha as part of its endeavor to support the Prime Minister's 'Swachh Bharat Swachh Vidyalaya Abhiyan'. Under the first phase of the sanitation initiative, the Foundation has built toilets in 46 government schools in the district of Khurda. The Foundation has signed a MOU with the state government undertaking OPEPA (Odisha Primary Education Programme Authority) for construction of toilets in 109 schools in the state. Tata Consultancy Services TCS has pledged INR 100 crore to the 'Swachh Bharat, Swachh Vidyalaya Abhiyan' to build dedicated sanitation facilities for girl students in adopted government schools. The programme is being rolled-out in a phase-wise manner, with 860 schools targeted in Phase-1. ITC Group ITC’s Health & Sanitation Programme focuses on ensuring construction and usage of low-cost family-owned toilets in the catchments of its manufacturing units, the majority of which are located in rural areas. ITC’s strategy is centered on galvanizing a people’s movement and mobilizing empowered grassroots institutions that take the lead in building family-owned toilets. Intensive awareness generation programmes customized to target men, women and children combined with a mandatory financial contribution from participating families help to ensure high and sustained usage levels of the constructed toilets. Wherever possible, the initiative works in active collaboration with government sanitation schemes. Over 11,000 toilets have been built till date under this scheme. ITC’s Well-being Out of Waste (WOW) programme is another initiative that seeks to address the crucial issue of waste management, ensuring proper segregation and recycling of waste in a manner that protects and restores the environment, ensures the cleanliness and hygiene of neighborhoods and in the process creates sustainable livelihoods for a whole host of participants in the waste management process. The programme also works to create awareness among general public about the “Reduce- 6 | Page Ministry of Urban Development, Government of India Swachh Volunteering Reuse-Recycle” approach. The programme seeks