YAMAHA CORPORATION OF AMERICA WINTER NAMM 2011 PRESS KIT VISIT THE YAMAHA WINTER NAMM 2011 EXHIBIT AT THE ANAHEIM MARRIOTT, MARQUIS BALLROOM ACCESS HIGH-RESOLUTION PHOTOS AND PRESS RELEASES AT HTTP://WWW.YAMAHA.COM/NAMM/EPK FOR FURTHER INFORMATION, PLEASE CONTACT THE FOLLOWING STAFF AT GILES COMMUNICATIONS: KEYBOARD DIVISION, CORPORATE LISA CESARANO
[email protected] 914-414-1556 (MOBILE) BAND AND ORCHESTRAL DIVISION VLADIMIR LAPIN
[email protected] 215-370-6778 (MOBILE) PAC, LIVE SOUND, MUSIC PRODUCTION, STEINBERG: MARC FERRIS
[email protected] 914-478-1233 (MOBILE) CORPORATE RELEASES YAMAHA PIONEERS SOCIAL AND MOBILE MEDIA APPLICATIONS FOR NAMM AND BEYOND —Customer Experience Group Develops Proprietary Tools to Enhance Experience for NAMM Visitors, Dealers and Customers— BUENA PARK, Calif.— Last year, at Winter NAMM 2010, Yamaha introduced several leading edge social and mobile media applications designed to enhance the NAMM experience for show visitors. This year, the company’s Customer Experience Group (CEG) raises the stakes with the Yamaha Hub iOS app, available in the App Store for free. The innovative app – singled out by Apple as a “New and Noteworthy” addition to the App Store at its debut – aggregates data about Yamaha products, promotions, content and events at the NAMM show in Anaheim for users of Apple products and features practical functionality that will be useful and informative long after the show is over. “Mobile media devices are clearly the wave of the future,” said Jeff Hawley, Director of the Yamaha Customer Experience Group. “Yamaha is committed to leveraging a strong mobile presence not just at trade shows, but also in our customers’ purses and pockets, as these devices become more sophisticated and ubiquitous.” Based on the template provided by the Yamaha Hub, the multi-media web portal that serves as “the Hub of all things Yamaha,” the new app is segmented by instrument groups and contains all Hub content, complete with an expanded area for video details and links to more information and product pages.