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In607 BIG.Pdf INdice/coNteNts dIcemBre/DECEMBER 2010 INterNIews INternational 19 dossier design in danimarca desIgN IN deNmark in collaborazione con il consolato Generale di danimarca Produced by InternI In collaboratIon wIth the consulate General of denmark Menti quadrate e pensieri fluidi Square mindS and fluid thoughtS Ole Jensen, Materia e Magia/material and magic gaMfratesi, il caldO nel freddO/the warmth in cold ditte HaMMerstrØM, design fattO ad arte/artful deSign Kasper saltO, versatile neOfunziOnalista VerSatile neofunctionaliSm KiBisi, il nOMe di un incOntrO/the name of an encounter Louise caMpBell, la traMa degli OppOsti/the plot of oppoSiteS rivOluziOne? nO grazie/reVolution? no thankS IN copertINa: houSe of Stone, installaziOne di JOHn paWsOn realizzata il trasfOrMista/the tranSformer lO scOrsO aprile all’università degli studi di MilanO in OccasiOne del grande eventO interni think tank. si tratta di un arcHetipO di casa luci del nOrd/northern lightS di diMensiOni 9,4x4,5xH4,93 Metri interaMente rivestitO in litHOverde, all’insegna della leggerezza/under the Sign of lightneSS unO speciale Materiale lapideO ecOcOMpatiBile, BrevettatO e realizzatO Messaggi cOMe quadri/meSSageS like paintingS da SalvatorI cOn scarti di prOduziOne della pietra, adattaBile ai pattern il virtuOsO del legnO/the wood VirtuoSo ricHiesti dai prOgettisti. danisH lifestyle houSe of Stone, the inStallation by john pawSon made in oN the cover: prOMOtOri d’innOvaziOne/promoting innoVation april at the uniVerSità degli Studi in milan for the major eVent interni think tank. a houSe archetype, meaSuring 9.4 x 4.5 x h4.93 meterS, 52 produzione productIoN entirely coVered in lithoVerde, a Special ecocompatible Stone material, il design Mette le ali/deSign getS wingS patented and produced by SalVatori with Scrap from Stone production, il nuOvO aspettO del suOnO/the new look of Sound and able to adapt to the patternS Specified by deSignerS. (fOtO di/photo by andrés OterO) INitaly 57 produzione productIoN natale pulp/pulp chriStmaS fuOri e dentrO cersaie/inSide and outSide cerSaie HasuiKe disegna l’acqua/haSuike deSignS water prOpOrziOni auree/golden proportionS 66 project prOgettO MOrpHing/morphing project casalgrande ceraMic clOud l’evOluziOne del legnO/the eVolution of wood la fOrza delle idee/the force of ideaS evOluziOne a 2 ruOte/eVolution on 2 wheelS 78 eventi eveNts MilanO DESIGN WeeKend 2010 92 showroom atOn sHOp a/in BergaMO 2_C_In607_P_12_16_sommario.indd 12 12/11/10 13.51 INdice/coNteNts II INtertwined 94 anniversari aNNIversarIes 75 anni di/75 years of marazzi 75 anni di/75 years of artek deborah: 100 anni di bellezza/100 years of beauty 101 in libreria IN bookstores 102 food design tUSCania: boSCOLO ETOILE aCademY 104 mostre exhIbItIoNs l’ARTE SBARCa a/art goes to marrakeCh 109 info & tech IL TABLET INTERATTIVo IN CUCINA/InteractIve tablet In the kItchen 115 fashion file DA CoSa naSCe CoSa/one thIng leads to another 116 progetto città cIty project CITYLIFe, Un PRODOTTo ARCHITETTONICo/an archItectural product 118 sostenibile sustaINabIlIty DALLA lamPADA ALLA CITTÀ/from the lamp to the cIty CULTUreS and FUtUreS INservice 121 traduzioni traNslatIoNs 128 indirizzi fIrms dIrectory 2 INtopics 1 editoriale edItorIal di/by gilda bojardi 18 INteriors&architecture a CUra di/edIted by antonella boiSi 2 john pawson: monografia moNograph teSto di/text by deYan SUdjiC speciale danimarca specIal Issue oN deNmark 18 viva la evolucíon teSto introdUttiVo di/IntroductIon text by bjarke ingelS/StUdio big 24 copenhagen, trilogia residenziale resIdeNtIal trIlogy 24 32 Progetti di/projects by StUdio big teSto di/text by aleSSandro roCCa 32 copenhagen, horten headquarters Progetto di/desIgn by StUdio 3Xn Foto di/photos by adam mØrk teSto di/text by antonella galli 36 copenhagen, danish radio concert house Progetto di/desIgn by atelierS jean noUVel Foto di/photos by PhiliPPe rUaUlt teSto di/text by matteo VerCelloni C_In607_P_12_16_sommario.indd 14 10/11/10 15:44 INdice/coNteNts III INsight INfactory 42 elena zambon, benessere collettivo collectIve wellNess foto di/photos by Marino raMazzotti 42 48 di/by Virginio Briatore INprofile 48 marc sadler, il progetto ruvido the rugged project di/by Cristina Morozzi INscape 52 patti smith, the dark lady di/by andrea Branzi INdesign INcenter 56 classicismi contemporanei coNtemporary classIcIsm 64 di/by nadia Lionello 64 la chimica dell’attrazione chemIstry of attractIoN foto di/photos by PaoLo VeCLani di/by nadia Lionello INproject 74 icone con sorpresa IcoNs wIth a surprIse di/by Laura traLdi 76 tropical modern di/by franCo raggi 82 la forza, che bella forma! force, what great form! Video di/by Yoox 74 76 di/by MaddaLena PadoVani 84 telefono senza fili wIreless phoNe di/by JoeVelluto (JVLt) INproduction 86 guardando a nord lookINg North di/by katrin CoSSETA INservice 94 indirizzi fIrms dIrectory di/by adaLisa uBoLdi 86 97 traduzioni traNslatIoNs C_In607_P_12_16_sommario.indd 16 10/11/10 15:44 24 / INteriors&architecture dicembre 2010 INTERNI THInK B.I.G.! ALLO studio danese BIG PENSANO davvero in grande. GRAZIE A UNA profonda cultura architettonica E A UNA creatività senza inibizioni, I GRANDI complessi residenziali DELLA periferia di Copenhagen DIVENTANO I modelli di riferimento PER LA COSTRUZIONE DELLA città di domani progetti di BIG testo di Alessandro Rocca LA SPETTACOLARE FACCIATA DI VETRO COSTELLATA DI BALCONI TRIANGOLARI DEL COMPLESSO RESIDENZIALE VM, PROGETTATO DA BIG E JDS E COSTRUITO A ØRESTADEN, COPENHAGEN, NEL 2005. (FOTO NILS LUND) QUEST’ANNO BJARKE INGELS, SOCIO FONDATORE DELLO STUDIO BIG, HA RICEVUTO THE EUROPEAN PRIZE FOR ARCHITECTURE. C_In607_R_24_31_big_studio.indd 24 04/11/10 09:39 INTERNI dicembre 2010 INteriors&architecture / 25 C_In607_R_24_31_big_studio.indd 25 04/11/10 09:39 26 / INteriors&architecture dicembre 2010 interni Blocco residenziale VM, iMMagini del corridoio di distriBuzione interna, coloratissiMo e attrezzato. Per i 114 aPPartaMenti sono state adottate 40 tiPologie aBitatiVe diVerse. (foto stuart Mcintyre) l’organizzazione del territorio. Negli ultimi anni, si è molto rafforzata la figura dell’architetto-artista che crea spazi e forme d’eccezione in piena libertà creativa. Zaha Hadid e Kazuyo Sejima, da sponde opposte, sono due protagoniste esemplari di questa attitudine, sarà forse di qualche importanza la componente femminile? Difficile a dirsi. In ogni caso, Ingels segue vie opposte, mettendo in primo piano il ruolo urbano dell’architettura. Per esempio, ragionando sul progetto del superblocco 8H, Ingels dice: “Quando ha linee semplici e idee chiare l’architettura piace di più ma, d’altra parte, la città è viva quando è ricca di esperienze e di sorprese. Questa è la sfida paradossale: creare simultaneamente semplicità e varietà, diversità e coerenza. In altre parole, creare una città all’interno di un unico edificio, ritrovando la varietà della città storica. Ma come farlo? Facendo qualcosa che anese, trentasei anni, Bjarke assomiglia a una città storica”. Una soluzione che IngelsD ha velocemente dimostrato un’eccezionale poi, nel progetto, assume fattezze imprevedibili. capacità di realizzare grandiose utopie urbane. I Nessuna concessione stilistica, né sulle facciate né primi progetti di BIG (Bjarke Ingels Group, attivo dal tantomeno nelle tipologie degli appartamenti o degli 2005) hanno collegato con decisione utopia e spazi aperti, e nessun materiale tradizionale, ma un pragmatismo con un’evidente discendenza dai dispositivo ultramoderno, nelle forme e nelle pensieri e dalle opere del maître à penser dell’ultima considerevoli dimensioni, che inventa nuove forme e generazione europea, Rem Koolhaas, con cui Ingels percorsi per ripristinare quelle relazioni sociali di tutti gli aPPartaMenti sono caratterizzati da uno ha lavorato, all’inizio della carriera, e di cui vicinato che, nella economicità delle tipologie sPazio ‘laBoratorio’ Multifunzionale a doPPia altezza collegato a cucina e soggiorno, e da aMPie rappresenta una versione aggiornata allo spirito di moderniste, erano state colpevolmente trascurate. La stanze che Possono essere ulteriorMente questi anni. Un altro aspetto caratteristico è sfida, e sarà il tempo a dire se la strategia di BIG è suddiVise a seconda delle esigenze degli aBitanti. l’interesse per il rapporto tra architettura e città e per vincente, è trasformare un gigantesco condominio di (foto jasPer carlBerg) C_In607_R_24_31_big_studio.indd 26 04/11/10 09:39 COPENHAGEN / 27 Il complesso è formato da due blocchI separatI a forma dI ‘V’ e dI ‘m’. a partIre da una geometrIa tradIzIonale Il progetto ha modIfIcato e deformato I due blocchI per assIcurare le mIglIorI condIzIonI ambIentalI: penetrazIone dell’arIa e della luce del sole, Vedute Verso l’esterno della corte. (foto jImmy cohrssen) C_In607_R_24_31_big_studio.indd 27 04/11/10 09:39 28 / INteriors&architecture dicembre 2010 InterNi Veduta aerea del complesso Vm e del successiVo MTN (mouNtaiN dwelliNgs), costruito da BIG Nel 2008. il secoNdo Blocco sViluppa l’idea lecorBusiaNa dell’immeuBle-Villa, coNdomiNio urBaNo composto da uNa sommatoria di Ville iNdiViduali. (foto dragor luftfoto) accaNto, il parcheggio, che occupa 2/3 del Volume complessiVo, coNtieNe 480 auto e uNa piattaforma meccaNizzata che sale iN diagoNale. In alcuNi puNti l’altezza del soffitto raggiuNge i 16 metri e l’effetto di geNerosità e di accuratezza è rafforzato aNche dal disegNo delle paVimeNtazioNi e dai colori. (foto ulrik jaNtzeN) sotto, dall’esterNo si percepisce chiarameNte come il Blocco sia iN realtà formato da due parti iNdipeNdeNti: il
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