Introduction the American Movie Industry Has Been Much Studied, As Befits What Is Not Only a Cultural Institution in Its Native
Introduction The American movie industry has been much studied, as befits what is not only a cultural institution in its native country, but a major export to other nations as well. Academic articles on film have frequently been critical or historical studies focused on one or a few films (Bordwell & Caroll 2012). At the same time, film studios and distributors, and the consultants they hire, have compiled detailed sales and marketing analyses of movie performance - but these studies remain proprietary and do not appear in the open literature. We submit that there is a clear need for studies of American movies as a whole, looking for trends in both the film industry and popular culture, and including as many movies as possible. Quantitative methods are ideal for such a study, because they make relatively few theoretical assumptions and easily scale up to incorporate many data sources. The key to such studies is to identify measurable quantities of interest (variables) that provide insight into research questions, and to use as large and complete a dataset as possible. The main research question we seek to answer in this paper is: What, if anything, are the relationships between a movie’s perceived artistic merit as ranked by critics, a movie’s quality as ranked by viewers, a movie’s gross box office take, and its release date? The relationship between these four categories is an important one. As much as one may decry the ties between art and commerce, they always exist, and perhaps nowhere more so than in film. Even as the word “film” itself becomes increasingly obsolete with the rising prominence of digital video, movies remain fantastically expensive, with professional product well beyond the reach of almost any one person to fund.
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