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Hamburg News 04/2010 Port of Hamburg invests Tourism soars to new record Mahler Year 2010/2011 Promoting Hamburg Larger berths, powerful cranes, In city and cruise tourism, Ham- A full year long, Hamburg cele- Prof. Wolfgang Michaelski is an better roads and a new bridge: burg is the only destination to brates its famous composer and interntionally acclaimed econo- The Port of Hamburg gets ready beat the negative national trend in conductor Gustav Mahler with mics expert and a passionate for future growth. (p. 2) tourism. (p. 2) unique concerts and events. (p. 3) HamburgAmbassador. (p. 4) Newsflash Hamburg – growing with foresight The best strategy for at- Senate adopts a new political vision – stronger focus on sustainability and talents tracting foreign investors is pursued by Hamburg. This was confirmed by the latest “European Cities und Regi- ons of the Future Ranking“, conducted by the London- based Foreign Direct In- vestment Magazine (fDi) every two years. The award was handed to Hamburg at the real estate fair MIPIM in Cannes. “What marked out Hamburg‘s entry for best foreign direct investment strategy was the clear-eyed Hamburg has given itself a new more emphasis will now be promoted include innovative vision and the tangible plans political vision: “Hamburg. Gro- placed on sustainable growth business sectors, employment the city appears to have wing with foresight“ is the new and the preservation of eco- increase, and modern sustai- for attracting investment, motto of the Elbe metropolis. logical qualities. In addition, nable infrastructures. encouraging economic de- The new guideline expands the human aspects have gained To implement the concept, se- velopment, assisting inve- political horizon of “Metropolis greater importance. Education, veral landmark projects have stors and promoting its key Hamburg – the growing city“. science, and research will recei- been determinded and named sectors such as renewable Launched in 2003, its target ve stronger support along with accordingly: “Hamburg: Me- energy“, explains Courtney has been reached: to establish creative potentials, which are tropolis of Knowlede“, “Su- Fingar, fDi Magazine‘s chief Hamburg in the international to be detected and promoted. stainable Hamburg“, “Creative editor, the decision. The expert jury was especially locational competition and to The target: to make Hamburg a Hamburg“, “Hamburg‘s Leap impressed by Hamburg‘s provide the basis for long-term mecca for new talents, and to Across the Elbe“, and “Ham- support of innovative busi- economic and demographic secure Hamburg‘s attractive- burg: Home Port“. In the global ness sectors, investors, and growth. ness as one of the world‘s most locational competition, Ham- renewable energies. For The new vision adopted by the liveable cities. burg also promotes its tradi- shortlist, data from 223 ci- Senate of Hamburg continues Family support and integration tional assets: entrepreneurship, ties and 142 regions have the achievements and gives are also key elements of the creativity, and cosmopolitan at- been analysed. space for new impulses. In the new vision. Further essential titude. www.fdimagazine.com European Green Capital 2011, aspects to be supported and www.hamburg.de/leitbild Hamburg‘s industry expects to grow by six per cent in 2010 Increased order flow, extra shifts, and new investments let optimism of leading industry players grow Hamburg‘s leading industry The two Hamburg-based ma- Asia and elsewhere brought his refinery, while Nordfrost companies expect a significant nufacturers of fork lifts, Jung- copper manufacturer Aurubis erects a new 40 million euro rise in orders and a six per cent heinrich and Still, both report a back to growth, and Bode Che- cold storage house and creates increase in production. This substantial increase in orders mie already runs extra shifts. 150 new jobs. Further 40 new positive perspective was re- since late 2009. Beiersdorf‘s Investments also returned to jobs are generated by Philips vealed by a survey, conducted Tesa SE is also enjoying an high level. H & R Wasag in- Deutschland‘s increase activi- by the Hamburg Industry As- increased demand since the vests 55 million euros into a ties in the LED market. sociation among its members. third quarter 2009. Orders from propane deasphalting plant at www.hwf-hamburg.de Hamburg News 04/2010 Page 2 Shortcuts Hamburger Hafen invests into future growth Reemtsma: 100 years The Port of Hamburg, recently tions in the first quarter 2010 be realised by 2013. To secure a Reemtsma Cigarettenfabriken graded as the best north-west is the automated block storage smooth traffic flow, an electro- GmbH is celebrating its 100- European port by international system and the newly develo- nic traffic guidance system will year jubilee this year. Boasting ship owners, is heavily inve- ped terminal control system at be set up. Its 15 digital screens more than 900 million euros in sting into its future. Buchardkai. located at the port‘s central sales and a 25 per cent mar- The Hamburger Hafen- und The Hamburg Port Autority will crossings will display road or ket share, the Hamburg-based Lagerhaus AG (HHLA) will ce- spend some 20 million euros bridge closures, inform on traf- daughter of Imperial Tobacco lebrate its 125-year anniversary on improving port roads. In fic jams and suggest alternative is the nation‘s number two in cigarette production and mar- this year with huge investments addition, the bridges at Reiher- routes. A logistics control cen- ket leader in other tobacco pro- into Burchardkai. Its largest ter- stieg and Köhlbrand will under- tre and pre-gate parking lots, ducts. Further growth potential minal will be equipped with a go extensive renovations. Also, allowing to park lorries until will be added this month by new berth for super-large con- construction of the new bas- their handling at the terminal, the acquisition of Gauloises‘ tainer ships and new container cule Rethe bridge, which will are also being planned. sales division. bridges able to lift two 40-feet replace the present lift bridge www. hafen-hamburg.de www.reemtsma.com containers simultaneously. built in 1934, is scheduled to www.hhla.de Also scheduled to start opera- start in 2010 and expected to www.hamburg-port-authority.de Hamburg ranked fourth Hamburg is Germany‘s stron- gest economic region and number four in Europe. Ge- Media capital Hamburg continues expansion nerating a gross domestic Facebook headquarters inaugurated – HAW faculty to move to Media Campus Finkenau product of 47,800 euros per What‘s the value of privacy in web logs and profile pages in Germany wants to expand dis- capita, every Hamburg citizen generates twice as much mo- the web 2.0? How do you deal the social network Facebook, tribution and increase contacts ney as the average EU citizen. with private online informati- making it a market leader with between companies and users. This was revealed by the EU‘s on? These questions are key is- some 400 million members Expansion is also the target of Office of Statistics, Eurostat, sues of a research project fun- world-wide. For its German the media campus Hamburg. which annually compares 271 ded by the German Reserach headquarters, Facebook re- Following the Hamburg Media European regions for its ran- Foundation. Its 15 scientists cently chose Germany‘s media School, present since 2003, king. thus met in Hamburg, where capital, Hamburg. “In Ham- HAW Hamburg‘s department http://epp.eurostat.ec.europa.eu they participated at the first burg, you will not only find of “Design, Media, and Infor- meeting of the “Young Scho- media, but also Internet and mation“ will move to the cam- New green congresses lars‘ Network on Privacy & advertising specialists along pus with 1,500 students and Appointed as Euroean Green Web 2.0“ at the Hamburg Me- with other creative agencies“, 200 professors. Capital 2011, Hamburg will dia School (HMS). In Germany explains the choice Scott F. www.hamburgmediaschool.de host two new congresses next alone, 7.5 million people dis- Woods, Commercial Director ww.facebook.de year. While the international conference “Green Port 2011“, tribute private information via Facebook Germany. Facebook www.haw-hamburg.de organised by the Hamburg Port Authority on 14/15 September will focus on sustainable de- Hamburg Metropolitan Area velopments in the shipping in- dustry, legal matters are dealt Hamburg enjoys steady growth in city and cruise tourism with at the “International Day on Environmental Law“ 15/16 Hamburg is unparalleled as a into Hamburg‘s most impor- hotels can be directly booked September. tourist destination. Enjoying a tant source market, followed already from the taxi. www.hamburg-port-authority.de plus of 463,000 overnight stays by Austria (+13.9 per cent) www.iurt.de (+ 6 per cent) to 8.19 million, and Denmark (+15.7 per cent). Fastest-growing cruise port the Elbe metropolis reports a Hamburg‘s booming tourism Excellent results were also Muji in Hamburg new record in tourism. The ex- is a major economic factor. presented by the Hamburg At Große Bleichen 51, the Japanese lifestyle company cellent results were achieved According to a brand new Cruise Center. With 127,000 has opened its fifth German by the persistently good dome- analysis by Deloitte and the passengers in 2009 (+ 41,3 per branch. The opening was made stic demand, which grew by 6.9 Hamburg Institute of Internati- cent), Hamburg confirmed its possible by HWF‘s continuous per cent to 6.535.007 overnight onal Economics (HWWI), tou- position as fastest growing support since 2006. stays in 2009. rism annually accounts for 6.6 German cruise port. In the www.muji.com billion euros in sales and thus year of Hamburg‘s second German premiere contributes 3.72 per cent to cruise festival in summer, even Marketing Real Madrid But also in regard to interna- the GNP.