Hamburg News

04/2010

Port of invests Tourism soars to new record Mahler Year 2010/2011 Promoting Hamburg Larger berths, powerful cranes, In city and cruise tourism, Ham- A full year long, Hamburg cele- Prof. Wolfgang Michaelski is an better roads and a new bridge: burg is the only destination to brates its famous composer and interntionally acclaimed econo- The gets ready beat the negative national trend in conductor with mics expert and a passionate for future growth. (p. 2) tourism. (p. 2) unique concerts and events. (p. 3) HamburgAmbassador. (p. 4) Newsflash Hamburg – growing with foresight The best strategy for at- Senate adopts a new political vision – stronger focus on sustainability and talents tracting foreign investors is pursued by Hamburg. This was confirmed by the latest “European Cities und Regi- ons of the Future Ranking“, conducted by the - based Foreign Direct In- vestment Magazine (fDi) every two years. The award was handed to Hamburg at the real estate fair MIPIM in Cannes. “What marked out Hamburg‘s entry for best foreign direct investment strategy was the clear-eyed Hamburg has given itself a new more emphasis will now be promoted include innovative vision and the tangible plans political vision: “Hamburg. Gro- placed on sustainable growth business sectors, employment the city appears to have wing with foresight“ is the new and the preservation of eco- increase, and modern sustai- for attracting investment, motto of the Elbe metropolis. logical qualities. In addition, nable infrastructures. encouraging economic de- The new guideline expands the human aspects have gained To implement the concept, se- velopment, assisting inve- political horizon of “Metropolis greater importance. Education, veral landmark projects have stors and promoting its key Hamburg – the growing city“. science, and research will recei- been determinded and named sectors such as renewable Launched in 2003, its target ve stronger support along with accordingly: “Hamburg: Me- energy“, explains Courtney has been reached: to establish creative potentials, which are tropolis of Knowlede“, “Su- Fingar, fDi Magazine‘s chief Hamburg in the international to be detected and promoted. stainable Hamburg“, “Creative editor, the decision. The expert jury was especially locational competition and to The target: to make Hamburg a Hamburg“, “Hamburg‘s Leap impressed by Hamburg‘s provide the basis for long-term mecca for new talents, and to Across the Elbe“, and “Ham- support of innovative busi- economic and demographic secure Hamburg‘s attractive- burg: Home Port“. In the global ness sectors, investors, and growth. ness as one of the world‘s most locational competition, Ham- renewable energies. For The new vision adopted by the liveable cities. burg also promotes its tradi- shortlist, data from 223 ci- Senate of Hamburg continues Family support and integration tional assets: entrepreneurship, ties and 142 regions have the achievements and gives are also key elements of the creativity, and cosmopolitan at- been analysed. space for new impulses. In the new vision. Further essential titude. www.fdimagazine.com European Green Capital 2011, aspects to be supported and www.hamburg.de/leitbild

Hamburg‘s industry expects to grow by six per cent in 2010 Increased order flow, extra shifts, and new investments let optimism of leading industry players grow Hamburg‘s leading industry The two Hamburg-based ma- Asia and elsewhere brought his refinery, while Nordfrost companies expect a significant nufacturers of fork lifts, Jung- copper manufacturer Aurubis erects a new 40 million euro rise in orders and a six per cent heinrich and Still, both report a back to growth, and Bode Che- cold storage house and creates increase in production. This substantial increase in orders mie already runs extra shifts. 150 new jobs. Further 40 new positive perspective was re- since late 2009. Beiersdorf‘s Investments also returned to jobs are generated by Philips vealed by a survey, conducted Tesa SE is also enjoying an high level. H & R Wasag in- Deutschland‘s increase activi- by the Hamburg Industry As- increased demand since the vests 55 million euros into a ties in the LED market. sociation among its members. third quarter 2009. Orders from propane deasphalting plant at www.hwf-hamburg.de Hamburg News 04/2010 Page 2

Shortcuts Hamburger Hafen invests into future growth

Reemtsma: 100 years The Port of Hamburg, recently tions in the first quarter 2010 be realised by 2013. To secure a Reemtsma Cigarettenfabriken graded as the best north-west is the automated block storage smooth traffic flow, an electro- GmbH is celebrating its 100- European port by international system and the newly develo- nic traffic guidance system will year jubilee this year. Boasting ship owners, is heavily inve- ped terminal control system at be set up. Its 15 digital screens more than 900 million euros in sting into its future. Buchardkai. located at the port‘s central sales and a 25 per cent mar- The Hamburger Hafen- und The Hamburg Port Autority will crossings will display road or ket share, the Hamburg-based Lagerhaus AG (HHLA) will ce- spend some 20 million euros bridge closures, inform on traf- daughter of Imperial Tobacco lebrate its 125-year anniversary on improving port roads. In fic jams and suggest alternative is the nation‘s number two in cigarette production and mar- this year with huge investments addition, the bridges at Reiher- routes. A logistics control cen- ket leader in other tobacco pro- into Burchardkai. Its largest ter- stieg and Köhlbrand will under- tre and pre-gate parking lots, ducts. Further growth potential minal will be equipped with a go extensive renovations. Also, allowing to park lorries until will be added this month by new berth for super-large con- construction of the new bas- their handling at the terminal, the acquisition of Gauloises‘ tainer ships and new container cule Rethe bridge, which will are also being planned. sales division. bridges able to lift two 40-feet replace the present lift bridge www. hafen-hamburg.de www.reemtsma.com containers simultaneously. built in 1934, is scheduled to www.hhla.de Also scheduled to start - start in 2010 and expected to www.hamburg-port-authority.de Hamburg ranked fourth Hamburg is Germany‘s stron- gest economic region and number four in Europe. Ge- Media capital Hamburg continues expansion nerating a gross domestic Facebook headquarters inaugurated – HAW faculty to move to Media Campus Finkenau product of 47,800 euros per What‘s the value of privacy in web logs and profile pages in Germany wants to expand dis- capita, every Hamburg citizen generates twice as much mo- the web 2.0? How do you deal the social network Facebook, tribution and increase contacts ney as the average EU citizen. with private online informati- making it a market leader with between companies and users. This was revealed by the EU‘s on? These questions are key is- some 400 million members Expansion is also the target of Office of Statistics, Eurostat, sues of a research project fun- world-wide. For its German the media campus Hamburg. which annually compares 271 ded by the German Reserach headquarters, Facebook re- Following the Hamburg Media European regions for its ran- Foundation. Its 15 scientists cently chose Germany‘s media School, present since 2003, king. thus met in Hamburg, where capital, Hamburg. “In Ham- HAW Hamburg‘s department http://epp.eurostat.ec.europa.eu they participated at the first burg, you will not only find of “Design, Media, and Infor- meeting of the “Young Scho- media, but also Internet and mation“ will move to the cam- New green congresses lars‘ Network on Privacy & advertising specialists along pus with 1,500 students and Appointed as Euroean Green Web 2.0“ at the Hamburg Me- with other creative agencies“, 200 professors. Capital 2011, Hamburg will dia School (HMS). In Germany explains the choice Scott F. www.hamburgmediaschool.de host two new congresses next alone, 7.5 million people dis- Woods, Commercial Director ww.facebook.de year. While the international conference “Green Port 2011“, tribute private information via Facebook Germany. Facebook www.haw-hamburg.de organised by the Hamburg Port Authority on 14/15 September will focus on sustainable de- Hamburg Metropolitan Area velopments in the shipping in- dustry, legal matters are dealt Hamburg enjoys steady growth in city and cruise tourism with at the “International Day on Environmental Law“ 15/16 Hamburg is unparalleled as a into Hamburg‘s most impor- hotels can be directly booked September. tourist destination. Enjoying a tant source market, followed already from the taxi. www.hamburg-port-authority.de plus of 463,000 overnight stays by Austria (+13.9 per cent) www.iurt.de (+ 6 per cent) to 8.19 million, and Denmark (+15.7 per cent). Fastest-growing cruise port the Elbe metropolis reports a Hamburg‘s booming tourism Excellent results were also Muji in Hamburg new record in tourism. The ex- is a major economic factor. presented by the Hamburg At Große Bleichen 51, the Japanese lifestyle company cellent results were achieved According to a brand new Cruise Center. With 127,000 has opened its fifth German by the persistently good dome- analysis by Deloitte and the passengers in 2009 (+ 41,3 per branch. The opening was made stic demand, which grew by 6.9 Hamburg Institute of Internati- cent), Hamburg confirmed its possible by HWF‘s continuous per cent to 6.535.007 overnight onal Economics (HWWI), tou- position as fastest growing support since 2006. stays in 2009. rism annually accounts for 6.6 German cruise port. In the www.muji.com billion euros in sales and thus year of Hamburg‘s second German premiere contributes 3.72 per cent to cruise festival in summer, even Marketing Real But also in regard to interna- the GNP. In addition, tourism more than 100 ship arrivals Worth more than one billi- tional arrivals, Hamburg beats secures 102,000 jobs. are expected. They will near- on euros, Real Madrid is the the negative national trend The course for future growth ly double passenger figures world‘s richest soccer club. (-3 per cent) by growing by is set by the marketing plan to 220,000 guests. The in- Responsible for the marketing 2.7 percent. Hamburg‘s ma- 2010 – 2015. Its innovative crease is mainly due to the ar- of the royal players is now a ritime flair especially pleases marketing stragies, f. i., led to rival of ships of the AIDA fleet, highly experienced Hamburg visitors from alpine coun- the co-operation with Hansa for which a new terminal has team: the experts of Triumph Media Group. tries. With a growth of + 13.4 Taxi 211 211. This paved the been inaugurated in Altona. www.triumph-media-group.com per cent to 165,000 overnight way for a German premiere: www.hamburg-tourismus.de stays, Switzerland developed For the first time, numerous www.hamburgcruise.de Hamburg News 04/2010 Page 3

Hamburg invests into green and family-friendly construction Shortcuts Large-scale projects in Lokstedt und Altona – new office block at Neuer Wall HCAT I handed over Green, liveable, family-friendly, ten“. Covering 50,000 sqm, the sidential use. In the end, a total In Hamburg as the place for and attractive for new talents new residential area with 600 of 75 hectares will be covered aviation, the first section of and investors alike: these are flats, several playgrounds for by 4,000 flats and a new public the Hamburg Centre of Avia- some guidelines of the new po- younger and older children, a park. Results of the internatio- tion Training (HCAT) has been litical vision “Hamburg – Gro- sport-oriented day care centre, nal urban planning contest are handed over to the State Vo- cational School for Produc- wing with Foresight“. These and new sporting facilities is expected by late May. Plans tion Engineering and Aircraft new targets are already being one of Hamburg‘s largest inner also exist to convert the former Technology (G 15) as operator. implemented by the city‘s new city building projects. Sche- general cargo warehouse in a Fully funded by the Ministry of building projects. duled to be realised on five lots cultural centre. Economic and Labour Affairs The eastern part of HafenCity until 2013, investments will to- Hamburg‘s Fifth Avenue also with 3.75 million euros, HCAT I will thus be given a new mas- tal 150 million euros. changes with more and more primarily serves as a centre for terplan, turning the new district A complete new district will be luxury boutiques opening at the training of state-certified into a showcase for green ur- erected in Hamburg‘s west on Neuer Wall. At its southern end, aircraft technicians. For the ban building. Insights into the the grounds of Altona‘s former project developer Momeni has first time in Hamburg, stu- building activities are given on rail cargo complex. To realise started construction of the of- dents will be qualified in avio- 18 April at HafenCity‘s “Con- Hamburg‘s second large-scale fice block “63 degrees“ based nics/electronics at HCAT I. struction Sites Day“. building project, the long dis- on designs of the Hamburg ar- www.hamburg-aviation.com A new child and family friendly tance train station located in chitects Kleffel Papay Warncke. neighbourhood into the heart Altona will be transferred to Tenants are expected to move Centre of Jewish research of Hamburg is being develo- Diebsteich. In a first phase, 28 into the 80 million euro building Prof. Dr. Stefanie Schüler- ped with Lokstedt‘s “Stadtgär- hectares will be adapted to re- by 2011. Springorum, head of the Ham- burg Institute for the History of Jews in Germany (IGdJ), Break-through in the research of Malaria parasites has been appointed as chair- person of the renowned re- Scientific co-operation of Hamburg and Singapur paves way for Malaria cure search working group (WAG) of Germany‘s Leo Baeck In- Together with AIDS/HIV and tu- dy of the malaria parasite results were published in the stitute (LBI). Founded by emi- berculosis, human malaria re- genome. The scientific team January edition of top-ranked grants in 1955, the LBI is regar- presents one of the three most headed by Dr. Gilberger (BNI) journal “Nature Biotechno- ded as one of the world‘s most dangerous infectious diseases and Prof. Dr. Zbynek Bozdech logy“. While scientists from important research centres for of mankind. A possible access (NTU) used transcriptional all over the world now bene- German-Jewish studies. for future treatments has now profiling to uncover hitherto fit from the data in their fight www.leobaeck.de been opened up by resear- unknown gene activity patterns against malaria, research con- chers of Hamburg-based Bern- in malaria. Their data is now tinues at BNI. There, scientists The sound of Easter hard Nocht Institute of Tropical accessible in the world‘s first try to detect 70 potential inva- Voices in all varieties are the theme of this year‘s “Ostertö- Medicine (BNI) and Nanyang database predicting the func- der proteins, which enable the ne“, spanning a musical chord Technological University (NTU) tions of more than 2,500 genes parasites‘ distribution via the from Brahms to contemporary from Singapore. of the malaria parasite. In total, blood cells. If found and blo- composers from Good Friday After five years of joint re- its genome or complete DNA cked, a cure could be near. to Easter Monday. Conducted search they have completed content has about 5,300 genes. www.bnitm.de by the Australian-born direc- the world’s first in-depth stu- The groundbreaking research www.ntu.edu.sg tor of Hamburg‘s State Opera, , the concert series at Laeiszhalle not only Music City Hamburg celebrates Gustav Mahler in 2010/11 presents vocal music, but also various orchestre pieces and Elbe metropolis honours its composer and conductor with unique concerts electronic sounds. Intermedia- Austrian-born, he became a pio- Symphony.“ According to programme for the Mahler ry between the different voices will be the French composer neer of modernist music in Ham- Mahler‘s own words, inspiration Year 2010/2011. Its more than Mark André. burg: Gustav Mahler. Com- for the latter came along after a 40 concerts will be given by www.elbphilharmonie.de/oster- memorating his 100th death and visit of Hamburg‘s St. Michael‘s the NDR Symphony Orchestra, toene the 150th birthday anniversary, Church in the morning of Philharmoniker Hamburg, Hamburg will be celebrating 29 March 1894. Three years Hamburger Symphoniker, Hot music kitchen the Mahler Year 2010/2011. later, Mahler converted from Ensemble Resonanz, Hamburg Since May 2009, Marco An- Mahler came to Hamburg in Judaism to Christianity and State Opera, and the city‘s tonio Reyes Loredo has been 1861 and stayed until 1897. As was baptised in Hamburg‘s St. University of Music and presenting new music made prolific First Conductor of the Ansgar Church. Since 1988, Theatre. Further participants in Hamburg on the open chan- Hamburg State Theatre, he led the memory of the famous include , nel TIDE. Now, his cult show the opera house to Europe‘s musician is kept alive by ProArte concerts, Schleswig- “Conspirative Kitchen Con- top. As composer, he wrote Hamburg‘s Gustav Mahler Holstein Music Festival, and certs“ has been nominated for some of his most important Society. On occassion of the Elbphilharmonie, celebrating the 46th Adolf Grimme Prize in the category “entertainment“. compositions in Hamburg: his two commemorative days, its topping-out ceremony on http://konspirativekuechenkon- famous songs based on lyrics leading orchestras and concert 28 May 2010. zerte.de of “Des Knaben Wunderhorn” organisers have joined forces www.gustav-mahler-vereinigung.de www.tidenet.de and his famous “Resurrection to create an outstanding www.elbphilharmonie.de Hamburg News 04/2010 Page 4

Winning strategies in a globalised world HamburgAmbassador Wolfgang Michalski presents standard work on Hamburg‘s economic history Hamburg is one of the world‘s on and city‘s suc- and so close to the inner city, few cities to have benefited of f l e x i b l e cess also in is unique in the world. When globalisation in the past 1,000 adapti- future. Elbphilharmonie will be com- year. This is the analysis of Prof. on, and W h i c h pleted, the new landmark will Wolfgang Michalski, an interna- took ada- Hamburg significantly contribute to tionally renowned economist vantage project Hamburg playing a prominent and HamburgAmbassador in of the possesses role in the international music France since March 2006. changes. the largest scene. Which Hamburg topics are of If pursu- internatio- From 5 – 7 May 2010, high interest in Paris? ed, this nal signifi- Hamburg‘s honorary repre- Most Parisian probably associ- policy of cance? sentatives will once again tra- ate Hamburg with Airbus, befo- positive C l e a r l y vel to Hamburg to attend the re thinking of the city‘s sea port. structu- HafenCity. The urban rene- 5th Ambassador Meeting in Soccer fans will surely know ral adjustment will secure the wal in this scope and quality, the Elbe metrolis. Among the the first league club HSV, and participants will also be Prof. all those interested in culture Michalski. For him, the meeting will immediately name Hein- The book is essential to his voluntary rich Heine, , work – “to gather up-to-date There have been many winners in history – Carthago, Lübeck, the Hamburg State Opera and insights into current projects, Venice, Bruges. But while all these cities experienced a significant Hamburg Ballet. to exchange experiences and decline, Hamburg is still on the top. Hamburg is the economic and Why is the business location network with other Hamburg cultural heart of a metropolitan region of 4.3 million people, and Hamburg so successful? Ambassadors, and to give Europe‘s largest city that is not also a capital. Using Hamburg as an Its secret of success is flexible Hamburg leaders in private example, Wolfgang Michalski illustrates how one can remain a win- adaption. Hamburg always re- conversations a personal feed- ner despite the turbulences of globalisation (Murmann 2010, ISBN acted to the radical and often back on relevant issues from a 978- 3-86774-017-3). www.murmann-verlag.de unpredictable changes caused perspective from abroad.“ by globalisation with innovati- www.hamburg.de/office

Hamburg to head EU‘s international sports project News-Bits Know-how for Yerevan and Mahdia – most sportive Germans live in Hamburg Local patriotes: Hamburg‘s ci- Hamburg – the city of sports and operation of sporting fa- are Germany‘s most active tizens are proud about their city. has been selected by the cilities, and the integration of citizens: 80.3 percent of the Nowhere else in Germany, in- EU commission along with sport into the social and urban locals regularly invest time habitants identify as much with Hamburg‘s partner city Mar- life of all population groups. into their personal fitness, and their place of residence as in seille, Croatian Split and Nor- In return, Hamburg – the city thus more than in (75 Hamburg. This was revealed by wegian Trondheim to support of sports will benefit from the per cent), (72 per cent), a survey of Germany‘s largest Tunesia and Armenia in the exchange of experiences by and (58.8 per cent). saving institute, HASPA. development of concepts for gaining further knowledge This was revealed by a sur- www.haspa.de sporting facilities and sport in sustainable, resource- and vey conducted by a project structures. In the course of the energy efficient operation con- group of Osnabrück University Diligant locals: In Hamburg, project, which will be headed cepts, which will to improve by order of the Hamburg Mi- citzens work the most. Accor- jointly by Hamburg and Mar- the green operation of sporting nistry of Culture, Sports, and ding to a ranking by the Office seille, the Elbe metropolis will facilities in Hamburg. Media. The data gained in the of Statistic in Saxonia, locals in provide its know-how to the analysis provide the material Hamburg work 1,450.3 hours per Tunesian seaside town Mahdia Sports master plan for Hamburg‘s sport develop- year, compared to 1,362.4 hours and the Armenian capital Eri- Sport is a Hamburg tradi- ment plan. The master plan on in Saarland at the bottom end of wan in the following aspects: tion – and enjoyed every day. sports should be completed by the ranking. development of sports clubs When not watching internati- the end of the year. www.statistik.sachsen.de and associations, construction onal sports events, the locals www.hamburg.de/sportamt

Imprint Published by In co-operation with Editor Free and Hanseatic City of Hamburg Flughafen Hamburg GmbH, HWF Hamburg Business Ministry of Arts, Culture, and Media hamburg.de GmbH & Co. KG, Development Corporation HafenCity Hamburg GmbH, Hafen Andreas Köpke Hamburg Marketing GmbH Hamburg Marketing e.V., Hamburg Habichtstraße 41 Messe und Congress GmbH, 22305 Hamburg HWF Hamburg Business Hamburg Tourist Board Tel.: +49 40 / 22 70 19-23 Development Corporation [email protected] Text: Pressebüro Hilke Maunder