Success factors of video game consoles Seminar Paper as part of the Marketing Executive Program at the University of M¨unster Submitted by Dipl.-Ing. (FH) Lars Bartschat Matriculation No: WBPA140000250 Email:
[email protected] Chair: Department of Marketing and Media Research Issued by: Prof. Dr. T. Hennig-Thurau Supervisor: M. Sc. R. Behrens Start date: 17.10.2016 Submission date: 28.11.2016 Contents Contents I List of Abbreviations II List of Figures III 1 Introduction 1 2 Foundations 2 3 Developing a conceptual framework 4 3.1 Overview . .4 3.2 Hardware . .5 3.2.1 Immersion powered by high-performance hardware . .5 3.2.2 Game Flow enabling control interface design . .7 3.3 Software . .9 3.3.1 Software variety and network effects . .9 3.3.2 Looking for the system sellers - The need for high quality software 11 3.4 Value added digital services . 12 3.5 Framework summary . 14 4 Framework Application - The Console War of Generation Seven 15 4.1 Positioning of the platforms . 15 4.2 Hardware . 16 4.3 Software . 18 4.4 Value added digital services . 18 4.5 Conclusions . 19 5 Discussion, limitations and future research 20 A Additional figures and tables 30 B Declaration of Academic Integrity 35 I List of Abbreviations B billion(s) e.g. exemplia gratia (for exampe) et al. et alia (and others) etc. et cetera (and so on) f., ff. following page(s) Ed. Editor i.e. id est (that is) M million(s) no. number p. page Vol. Volume Declaration of Brand Name Usage Company, product, and brand names mentioned in this seminar paper may be brand names or registered trademarks of their respective owners.