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View February 2013 Report MOBILE SMART FUNDAMENTALS MMA MEMBERS EDITION FEBRUARY 2013 messaging . advertising . apps . mcommerce www.mmaglobal.com NEW YORK • LONDON • SINGAPORE • SÃO PAULO MOBILE MARKETING ASSOCIATION FEBRUARY 2013 REPORT Mobile as a New Year’s Resolution Motivator With time spent on mobile consistently on the rise and consumers using mobile for a range of activities and actions, smartphones and tablets have transformed into more than just technology. Mobile devices are considered a motivator to keep users focused, informed and entertained. In a recent survey that the Mobile Marketing Association and SessionM jointly conducted, as per the mPulse research series, we asked respondents to share how mobile has influenced their New Year’s resolutions. And of those that kept their resolutions, 70 per cent indicated that mobile apps helped move them closer to their goals. 50 per cent stated that mobile apps work as a constant reminder to keep them focused and change their behaviors. Additionally, 39 per cent believed apps that track their progress (i.e. fitness) provide a boost of motivation. While consumers gravitate to the social space to share most details of their lives, resolutions are still personal and predominantly private. 11 per cent of respondents indicated that sharing milestones were helpful in achieving their goals. With people setting resolutions across a number of different areas, eating healthier, financial management, couponing and even expanding their social life; there is a monumental opportunity for brands to engage with consumers via mobile apps to help usher them to their goals. If marketers support customers’ New Year’s resolutions, they can use mobile to strengthen their relationship and move closer to consumers than ever before. Greg Stuart CEO, Mobile Marketing Association INTRODUCTION 2 MOBILE MARKETING ASSOCIATION FEBRUARY 2013 REPORT Table of Contents EXECUTIVE MOVES 4 PUBLIC COMPANY ANALYSIS 6 M&A TRANSACTIONS 8 FINANCING TRANSACTIONS 10 MMA OVERVIEW 19 HIDDEN RIVER OVERVIEW 21 Greg Stuart Todd Parker CEO, Mobile Marketing Association Managing Director, Hidden River [email protected] [email protected] MOBILE MARKETING ASSOCIATION FEBRUARY 2013 REPORT Executives on the Move Name New Company Old Company New Company Summary Date PlayHaven is a Lifetime Value (LTV) Maximization Platform that enables mobile game creators to Ville Heijari General Manager (Europe), Playhaven Senior Vice President of Brand Marketing, Rovio 2/21/13 completely control and balance their in-game marketing and monetization needs. Apptio is the leading independent provider of on-demand Chief Executive Officer, F5 Networks (Current John McAdam Board of Directors, Apptio Technology Business Management (TBM) solutions for 2/20/13 Position) managing the business of IT. Zettics provides a robust big data analytics solution to Senior Vice President of Worldwide Sales & carriers that delivers immediate, actionable insights on John Gillespie IBM 2/20/13 Business Development, Zettics data activities (web, application, audio, video, p2p, VoIP, etc). Zettics provides a robust big data analytics solution to carriers that delivers immediate, actionable insights on Mike Crane Vice President of Business Development, Zettics Guavus 2/20/13 data activities (web, application, audio, video, p2p, VoIP, etc). Zettics provides a robust big data analytics solution to carriers that delivers immediate, actionable insights on John Tremblay Vice President of Product, Zettics NxStage 2/20/13 data activities (web, application, audio, video, p2p, VoIP, etc). Division President (Mobile Entertainment), RealNetworks, Inc. (RealNetworks) is a provider of Max Pellegrini Chief Executive Officer & Chairman, Dada.net 2/20/13 RealNetworks network-delivered digital media products and services. Rovio is an industry-changing entertainment media Betsy Flounders Director of Brand Partnerships, Rovio Vice President of Sales (West), Rhythm New Media company based in Finland, and the creator of the globally 2/14/13 Novak successful Angry Birds franchise. Rovio is an industry-changing entertainment media Brand Partnerships and Advertising Director (East Regional Vice President (New York), Millennial Matt Pfeffer company based in Finland, and the creator of the globally 2/14/13 Coast), Rovio Media successful Angry Birds franchise. Rovio is an industry-changing entertainment media Head of EMEA & APAC Brand Advertising EMEA General Manager, Apple (mobile advertising Todd Tran company based in Finland, and the creator of the globally 2/14/13 Partnership, Rovio business) successful Angry Birds franchise. Rovio is an industry-changing entertainment media Raphaelle Tripet Director Ad Sales (Europe), Rovio Head of Strategic Sales (Europe), InMobi company based in Finland, and the creator of the globally 2/14/13 successful Angry Birds franchise. Panayoti Kongregate is a casual gaming social network where Vice President of Mobile Division, Kongregate General Manager, Zynga 2/4/13 Haritatos gamers can gain ranking and earn awards. A global leader in wireless innovation, revolutionized the Alicia Keys Global Creative Director, BlackBerry N/A* mobile industry with the introduction of the BlackBerry 1/30/13 solution in 1999. PlayHaven is a Lifetime Value (LTV) Maximization Platform that enables mobile game creators to Charles Yim Chief Operating Officer, PlayHaven AdMob 1/30/13 completely control and balance their in-game marketing and monetization needs. Senior Vice President of Corporate & Business Vice President & General Manager of Cloud Big Fish Games is a game development studio and a Will O’Brien 1/22/13 Development, Big Fish Games Gaming, Big Fish Games game distribution platform for third party developers. Scopely is a Los Angeles-based startup that’s trying to Andy Kleinman Chief Business Officer, Scopely General Manager, Zynga 1/18/13 build a mobile gaming platform and publishing network. Apptentive creates in-app feedback tools, enabling Red Russak Sales Manager, Apptentive Founder, StartupSeattle developers to easily engage customers for positive 1/17/13 ratings, feedback and customer research. A social network. A chat platform. A feedback application. Steven Neuman Lead UX designer, Yabbly Ubermind 1/5/13 A game. A CMS or easy website builder. * Note: Alicia Keys is an American singer-songwriter, actress, and now the Global Creative Director for BlackBerry. Source: Thomson Reuters, VentureDeal and Hidden River, LLC * Data collected in this issue of Mobile Smart Fundamentals was collected throughout February 1-28, 2013. EXECUTIVE MOVES 4 MOBILE MARKETING ASSOCIATION FEBRUARY 2013 REPORT Executives on the Move Name New Company Old Company New Company Summary Date LIFFFT brings the speed and innovation of technology startups to major brands. We work with these brands on Zachary Cohn Partner, Liffft Founder, Hacker News Seattle Meetup product strategy, software development, and design 1/3/13 thinking to foster internal innovation and reduce time to market. Chris Clark Active Partner & Chief Designer, Black Pixel Senior Product Designer, Square Black Pixel create iOS and Mac apps. 1/2/13 Senior Vice President Finance & Chief Accounting INRIX, Inc. offers real-time, historical, and predictive Saul Gates Chief Financial Officer, INRIX 12/17/12 Officer, Coinstar traffic information solutions. App Annie is the industry leader in app store analytics Luis Gutierrez Director Business Development, App Annie Founder, Dutz Technologies LLC 12/17/12 and market intelligence for the global app economy. YP Launches as North America’s Leading Local Search, Tyler Best Chief Information Officer, YP Chief Technology Officer, Ally Financial 12/12/12 Media and Adverting Company. Medio is a Big Data Analytics company. Their cloud- based inGenius™ Suite increases customer Ken Lawrence Vice President Sales, Medio Systems Inc. Vice President Sales, Memento Security understanding, engagement, and monetization for 12/6/12 emerging growth, Fortune 500, and Global 2000 companies. RealNetworks, Inc. (RealNetworks) is a provider of Mike Galgon Board of Directors, RealNetworks Chief Advertising Strategist, Microsoft (current) 12/4/12 network-delivered digital media products and services. SquareTrade is an independent warranty provider for Michael Adler Chief Financial Officer, SquareTrade Chief Financial Officer, Expedia 12/4/12 consumer electronics and appliances. Big Fish Games is a game development studio and a Dave Stephenson President, Big Fish Games Chief Financial Officer*, Big Fish Games 12/4/12 game distribution platform for third party developers. HTC is the creator of many award-winning mobile devices and industry firsts. By putting people at the Vice President Business Strategy & Marketing, Far Benjamin Ho Chief Marketing Officer, HTC center of everything it does, HTC pushes the boundaries 12/1/12 EasTone Telecommunications of design and technology to create innovative and personal experiences for consumers around the globe. * Note: Dave Stephenson will continue to serve as CFO in addition to his newly appointed role of President. Source: Thomson Reuters, VentureDeal and Hidden River, LLC * Data collected in this issue of Mobile Smart Fundamentals was collected throughout February 1-28, 2013. EXECUTIVE MOVES 5 MOBILE MARKETING ASSOCIATION FEBRUARY 2013 REPORT Public Company Analysis Stock Stock Revenue Price Price % 52 Week 52 Week Market Enterprise Revenue Multiple Public Companies Ticker Exchange 3/1/13 2/1/13 Change High Low Cap Value (LTM) (EV/Rev.) |__________ ( in Millions ) __________| Indexes
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