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UEFA EURO 2008TM: 100 Days to Go

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UEFA EURO 2008TM: 100 Days to Go 28 February 2008 UEFA EURO 2008TM: 100 days to go Press-kit contents • Media release: UEFA EURO 2008™: Opening and closing ceremonies, fan entertainment in the stadiums • Media release: Official UEFA EURO 2008™ website for and by the fans • Information on current topics: ticketing, corporate hospitality, volunteers, stadiums, official UEFA EURO 2008™ music, forthcoming events, media accreditation • EURO Experience Tour: EURO trophy on tour in Switzerland and Austria • EUROSCHOOLS2008: Football unites • Biographies o Baschi o Stéphane Chapuisat o Shaggy Contact details Euro 2008 SA Media Desk Tel.: +41 (0)22 707 2001 Email: [email protected] Internet: www.euro2008.com Euro 2008 SA media accreditation Tel.: +41 (0)22 707 2332 (weekdays between 10.00 and 12.00) Email: [email protected] Media accommodation Tel.: +43 (0)1 319 76 90 Email: [email protected] Internet: www.aa-euro2008.com/home Date: 28.02.2008 Media release – 65 UEFA EURO 2008™: Opening and closing ceremonies, fan entertainment in the stadiums Nyon – In addition to the sporting action, spectators in the stadiums at UEFA EURO 2008™ can expect additional entertainment throughout the tournament. With an opening ceremony before the first match, a closing ceremony before the final and an extensive programme in between, the organisers aim to turn the tournament into a real football festival. The concepts are agreed and the contracts awarded. The opening ceremony will take place on 7 June, just before the Swiss and Czech national teams line up on the pitch. The 13-minute show will put the hosts in the spotlight. Around 1,000 performers are to draw on characteristic features of the two host countries and give them a creative, modern twist. There will be no shortage of yodelors and alphorns as Austria and Switzerland open their arms to the world of football. The closing ceremony will be held just before the final kicks off and will last about ten minutes. In contrast to the opening ceremony, the focus will be on football and the 16 participating nations. The official tournament song will be played live and 400 performers will get the fans involved as they look back on the tournament highs and lows. Both the opening and closing ceremonies were put together by French event agency \Auditoire, whose artistic director, Martin Arnaud, staged the opening ceremony for the 1998 FIFA World Cup as well as the opening and closing of the Paralympics in 2004. On the initiative of UEFA President, Michel Platini, and for the first time since 1996, the trophy will be presented to the newly crowned European champions not on the pitch, but in the VIP Tribune and the presentation will be enhanced by unique special effects. Uniplan Switzerland from Basel is the company responsible for the trophy-presentation concept. The spectators’ warm-up programme is not limited to the first and last matches: there will be an entertainment programme for all 31 Euro matches to get spectators in the stadiums in the right mood. The entertainment programme will make the countdown to each kick-off a special experience for the spectators. As soon as the stadium doors open, a DJ together with 3 speakers around the pitch will cheer up the fans for the three hours until the match. The fans, their love of football and their emotions are the themes at the heart of the programme. The pre-match highlight will be a 40-strong group of gymnasts, whose acrobatics show will accompany the teams’ entrance onto the pitch and culminate in a depiction of the tournament logo. For further information, please contact: Euro 2008 SA, Media Desk Tel.: +41 (0)22 707 2001 Email: [email protected] Date: 28.02.2008 Media Release – 66 Official UEFA EURO 2008™ website for and by the fans Nyon – With UEFA EURO 2008™ set to be the biggest football event of the year, euro2008.com aims to raise standards to meet the expectations of the millions of fans that will choose the internet as a means to follow the tournament. The website, produced fully in-house by UEFA through its subsidiary UEFA Media Technologies, will feature ten languages as the focal point of an exhaustive content package covering all aspects of the tournament. “Our initial focus will be the coverage of the 31 matches themselves,” said David Farrelly, Head of Web and Content at UEFA Media Technologies. “But we also aim to bring the best of all worlds with live video streamed worldwide, live audio, live text and photo match coverage, up-to-the-minute news, games, exclusive interviews, blogs and eyewitness reports from across Austria and Switzerland. In addition, there will be a near- live mobile service for fans on the move and a complete video-on-demand service for fans who miss the games or who want to relive all the key moments.” Officially launching in March, euro2008.com will immediately become the natural focus for fans seeking official tournament news, squad announcements, injury updates and that all- important venue and travel information – such as detailed information on all eight host cities, vodcast guides, journey planners and detailed mapping solutions. The site will also reflect the competition’s glorious past via match reports on all 173 final tournament matches since 1960, together with video match highlights packages and interviews with all the stars and personalities from the competition’s rich history. Produced by the team behind uefa.com, the official UEFA website will offer the most comprehensive coverage of UEFA’s blue-riband national team competition. With 130 journalists/correspondents, editors, producers, camera crews, translators and interpreters on site, euro2008.com will also reflect the wealth of possibilities provided by the internet in terms of content delivery and the integration of interactive community/personalised features. It will appeal to both the fans on site – and to a committed online audience worldwide. “We are continuously looking at all innovations in our medium,” added Farrelly. “Our focus is on fan experience, and in the case of UEFA EURO 2008™, this means being innovative within the boundaries of a high traffic website. On this occasion, we have looked at a range of features to give more voice to the fans, not only in raising their contribution to the event, but also to make the site theirs, to increase their feeling of ownership of the event. In this way, we will be inviting not only more interaction and participation, but also a range of possibilities for fans to customise the site according to their team, their location or their core interests. Don’t only expect emotions off line, but a range of surprises and innovations online.” UEFA Media Technologies CEO Alexandre Fourtoy insisted that this ‘behind the scenes’ approach be the driving force behind such an operation. “For the first time, all content will be distributed from one centralised source, and this will feed into the overall euro2008.com offering,” he said. “The website will be fully representative of the converged world in which we live today because it will deeply interlink the video, audio, text and photo content the user can experience. But more importantly, it is also the result of a converged approach towards production, as our software solutions feed our host broadcast operations and the web, the host broadcast operations will be a source of content for the web, and the web a source of content for the television production.” Being fed from all sources - including the fans themselves - euro2008.com will be available across multiple platforms and with such an extensive content inventory, it will be the place to visit before, during and after the tournament takes place. THE SITE IN NUMBERS 4 locations - euro2008.com will operate from four offices in four countries during UEFA EURO 2008™ - from the International Broadcast Centre in Vienna, from Basel where the core editorial team will be located, together with live video commentary and logging services in London and a location in Munich organising mobile products specifically during the tournament. Satellite bureaus delivering multilingual services will also operate from Cologne, Paris, Milan, Madrid, Lisbon, Riga and Hong Kong during the event. 10 languages – English, Portuguese, French, German, Spanish, Italian, Russian, Japanese, Chinese and Korean – an increase of two languages from UEFA EURO 2004™. 37 correspondents and ENG crews – as part of host broadcast operations, 21 correspondents and 16 ENG crews will be located in close proximity to the 16 competing teams, providing live reports and video interviews direct from the stadiums and training camps. 31 matches – each match in the tournament will feature live video streaming for the first time, as well as near-live mobile clips, edited video-on-demand highlights packages and extensive live coverage direct from the stadium in multilingual format. 30,000 pages – the number of individual pages that will make up the site, not counting statistic and date pages too numerous to count! 10,000,000 visitors – the number of unique users expected per month for euro2008.com. 100,000,000 visits – the number of visits expected to visit euro2008.com during the final round – a four-fold increase on euro2004.com. 1,200,000,000 Page views – the number of page views expected for euro2008.com. For further information, please contact: Euro 2008 SA, Media Desk Tel.: +41 (0)22 707 2001 Email: [email protected] 28 February 2008 Information on current topics The official UEFA EURO 2008™ music For the first time ever, the European Championship has an official melody, which will serve as a sort of sonic brand running through all the official UEFA EURO 2008™ songs. The melody was composed by Rollo Armstrong of Faithless on behalf of UEFA.
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