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Foodscape Knox

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Foodscape Knox Written By: Caroline Conley Advisor: Tom Graves Company Description Market and Industry Analysis Company Structure FoodScape Knox is an edible landscaping Political Economic Social Technological Operations Strategy: - Attention on social -Consumer spending -Increase in health and -Increase in Social 1. Initial Contact service and social enterprise located in justice and income increase 3.8% in 4th fitness initiatives Media Usage 2. Consultation and Design inequality quarter 2017 -Increase in social -E-technology and 3. Installation Knoxville, TN. Our target market is the 4. Follow Up Visit - Decrease in - Following Recession, consciousness vertical farming. health conscious middle upper class of 5. Maintenance (Optional) government consumers have not -Increased interest in -Factory Farming Knox county. For every landscape installed, sustainability efforts ceased to continue in food production and techniques another landscape is implemented in a low - Increase in industry the thrifty habits unification of gardeners and grassroots developed during the via social media income neighborhood within Knoxville. sustainability economic downturn -Celebrities are initiatives growing organic The uniqueness of our service combined with the effort towards community development will act as the primary Key Visuals competitive advantage. In the long run, FoodScape Knox will start offering edible Visuals for Landscape designs utilizing Critical Success Factors: landscaping services to businesses and permaculture methodology. Excellent Design- Landscapes that are 3 Year Projec7on schools and increasingly creative Permaculture (n)- the development of agricultural sustainable and fruitful ecosystems intended to be sustainable and self- Fruitful and Beautiful Installation- Flawless installments, such as rooftop and terrace sufficient. $400,000 design execution gardens downtown. $350,000 Customer Loyalty- unique customer $339,950 $320,852 collaboration and satisfaction $300,000 $250,000 $261,750 $200,000 Marketing $180,090 $150,000 $158,532 $135,470 $100,000 FoodScape Knox’s Branding strategy will combine the new and the old of growing your own food. The campaign will $50,000 integrate the current “real food awakening”, as well as $13,203 concepts of “victory gardens” from the 60s. The aim will be $- 2018 -$12,911 2019 -$1,932 2020 to evoke emotions of nostalgia and as well as wholeness. The vision of FoodScape Knox is a -$50,000 Total Revenues Gross Margin Net Income world that is sustainable and healthy, a world where there is collaboration and unity between neighborhoods, What are the benefits of urban agriculture? and where nutritious food is -Beautiful and Green surroundings accessible for everyone. -Reconnect with nature, seasons and the origin of food -Reduce transport- related food pollution Our Work will be guided and informed by -Promote food security our beliefs and commitments to: -Create social ties and share knowledge and Community- We respect people, value Promotion Avenues: crops togetherness and paying it forward Farmers Market -Eat fresh, local, and healthy Sustainability- We are committed to Word of Mouth -Promote responsible consumption and a local, biodiversity contribution, food security, Referrals ecological production and community development Strategic Partnerships -Encourage an efficient use of natural Quality- We implement beautiful designs Social Media resources that generate fresh and healthy harvests Print Ads- Gardening Magazines Template ID: junglegreens Size: 48x36 (trifold) .
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