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Roadshow SIA 2019 Dimulai Di Kota Khatulistiwa Genba RUPS 2019: Inspiring the Nation

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Roadshow SIA 2019 Dimulai Di Kota Khatulistiwa Genba RUPS 2019: Inspiring the Nation Edisi 5 Mei 2019 Peringatan Hari Pendidikan Nasional di Kampung Berseri Astra Jorong Tabek Roadshow SIA 2019 Dimulai di Kota Khatulistiwa Genba RUPS 2019: Inspiring The Nation MENGASAH KEMAMPUAN DIRI, MENGINSPIRASI NEGERI asya_iklan_majalah.pdf 3 4/1/19 3:00 PM C M Y CM MY CY CMY K MONDAY-FRIDAY 0900-1900 SATURDAY-SUNDAY 0900-2000 DAFTAR ISI SENARAI Genba RUPS 2019: Inspiring The Nation Edisi 5 | Mei 2019 18 Pendidikan bukan hanya untuk anak atau generasi muda, karena semua orang, Peringatan Hari Pendidikan berapa pun umurnya perlu Nasional di Kampung terus mengasah keterampilan Berseri Astra Jorong Tabek dan memperkaya diri dengan pengetahuan-pengetahuan baru. Dengan terus belajar, 20 kita semua bisa saling meng- inspirasi satu sama lain. Bila Roadshow ingin Astra menginspirasi SIA 2019 negeri, mari kita mulai dari Dimulai diri sendiri. di Kota Khatulistiwa 22 RAGAM 03 Komunikasi Itu Harus Kreatif, Cepat, dan Responsif LINGSOS 32 Bantuan Mesin & Transmisi untuk SMK Taruna Bangsa Bekasi SAMPUL DEPAN KAMPUNG BERSERI ASTRA 33 Tegalrejo Gedangsari: Alternatif Wisata Budaya di Yogyakarta PROFIL KARYAWAN 38 Wiwie Yudiantyo: Harus Punya Prinsip “Mau” SOLUSI 40 Keep It Simple JALAN-JALAN 42 Mengecap Sisi Lain Kepulauan Riau Edisi 5 | Mei 2019 1 DARI REDAKSI Hari Pendidikan Nasional diperingati setiap tanggal 2 Mei. Insan Astra turut merayakannya dengan mengadakan Festival Kampung Berseri Astra (KBA) bertema Pendidikan Kecakapan Hidup Melalui Kearifan Lokal di Jorong Tabek Talang Babungo, Solok, Sumatra Barat pada 28 dan 29 April 2019. Tidak cukup sampai di sana, ada baiknya kalau 2018 dari Kalimantan Franly Aprilano Oley, Si Penjaga seluruh Insan Astra ikut merayakan Hari Pendidikan Hutan (Berau, Kalimantan Timur) dan M. Arifin, ini dengan terus belajar, mengasah keterampilan, Wirau saha wan Kreatif (Banjarmasin, Kalimantan memperkaya pengetahuan. Terus belajar bukan hanya Selatan) yang berharap semakin banyak pemuda- bermanfaat bagi diri sendiri, semangat yang Anda bina pemudi Indonesia yang tergerak untuk berkontribusi itu, bisa menular dan menginspirasi orang-orang di positif terhadap masyarakat di sekitarnya. sekitar Anda. Bila tiap-tiap Insan Astra menjaga semangat belajarnya masing-masing, jalan menuju Salah satu pemuda yang menginspirasi datang dari Astra Inspiring the Nation akan makin terbuka lebar. Desa Aikperapa, Lombok Timur, Nusa Tenggara Barat. Ada seorang pahlawan pendidikan yang putus Inspiring the Nation menjadi tema Genba 2019. Acara sekolah. Marwan Hakim disebut demikian karena yang dirangkum bersama acara Forum Komunikasi bukan hanya mengajar anak-anak di desanya, dia & Diskusi Ketua Koordinator Wilayah Grup Astra bahkan mendirikan sekolah hingga tingkat SMA. ini ada dalam liputan utama kami di halaman 18. Marwan sampai merelakan rumahnya dipakai sebagai Simak kemeriahan Genba dan temukan pesan- SMP pertama di Desa Aikperapa pada 2004. Setelah pesan Presiden Direktur Astra Prijono Sugiarto yang itu, Marwan bersama teman-temannya membangun disampaikan di sana. SMA dan SD baru pada 2009. Tidak kalah meriah acara roadshow pertama Semangat Masih banyak kabar gembira dan cerita inspiratif Astra Terpadu Untuk (SATU) Indonesia Awards di dari para Insan Astra di berbagai pelosok negeri ini Pontianak, Kalimantan Barat. Liputannya terangkum yang kami bagikan dalam tiap halaman Astra Magz dalam rubrik Eksklusif halaman 22. Dapat disimak edisi 5, Mei 2019 ini. Selamat membaca kabar dan kehadiran penerima SATU Indonesia Awards tahun kisah mereka! EDITORIAL Koresponden Alamat Redaksi Astra Magz: Elvani Harifaningsih, Maya Mazaya Kiasatina (TAM), Ika Corporate Communications Division Astri Kristi (TMMIN), Cahaya Fitri Tantriani (AUTO2000), PT Astra International Tbk Christy Lianto Putri & Muhamad Titan (ADM), Riyanti Dwi Menara Astra, Jl. Jend. Sudirman Kav. 5 - 6, Jakarta 10220 Penasihat Larasati (DSO), Cynthia Febrina (IAMI), Lely Fachrulilmi Telp. : (021) 5704949 Prijono Sugiarto (ISO), Mizwar Ilmi (PSO), Denny Surya (BSO), Muhammad e-mail : [email protected] Pemimpin Umum Angga Krisna (AHM), Angela Avalon (SERA), Chyntami Pongki Pamungkas Dwi Noviana (AWO), Theresia Joyce Utami, Gerry Philipus Astra Magz Penanggung Jawab & Pemimpin Redaksi (UDTSO), Hanna Carissa, Safira Selviana Yusko (AOP), Edisi 5 | Mei 2019 Boy Kelana Soebroto Made Wahyuni, Reinata Siahaan (ACC), Angela Anindita Astra Magz adalah majalah internal Grup Astra yang Wakil Pemimpin Redaksi (Asuransi Astra), Eunike (FIFGroup), Temmy (Permata berfungsi sebagai media komunikasi seluruh karyawan, dalam Wisnu Wijaya Bank), Gloria Patty (SANF), Ferdinan Agustinus (TAF), upaya meningkatkan produktivitas dan efektivitas kerja, Redaktur Eksekutif Thomas (KAF), Christina Putri (Astra Life), Mustika (Astra serta rasa memiliki perusahaan (sense of belonging) dan Karnanda Kurniardhi, Regina Panontongan, Ventura), Ornella Elizabeth (UT), Reza Febrianto (UTPE), rasa kekeluargaan dalam grup (sense of group). Diberikan Elmerilia Lonna Sukendi (PAMA), Theresia Phang (Acset), Feny Sofyan secara cuma-cuma kepada karyawan Astra & anak-anak Redaktur Pelaksana (AAL), Anastasia Resinta (Astragraphia), Melinda Pudjo, perusahaannya dan dilarang diperjualbelikan. Semua tulisan Ruth Davina, Amelinda Fidella, Octavianus Winkie Setiawan (AGIT), Nur Anissa (AGDS), yang dimuat di dalam majalah dilarang untuk dikutip tanpa izin Dhany Koespratamadjati Marcella Metta (AXI), Danik Irawati, Indira Fitrada (Astra khusus dari Redaksi. Surat Tanda Terdaftar No. 080/SK/DITJEN Staf Redaksi Infra), Asri Fajarwati, Rawiah Hijjah (MMS), Fachrurrozi PPG/STT/1976, tanggal 29 April 1976 dan SK No. 603/K/DITJEN Deddy Pradityo Opficon, Indra Adithya, (Astra Property), Ety Setiawati (YTA), Agustin (YDBA), PPG/1987 tanggal 24 Juli 1987 tentang Perubahan Pengurus M. Ilham Abdillah, Agrie Pratama Jakaria, Ganjar Gumilar (YAA), Cahya Gumilar (YPA – MDR), Majalah Astra. Surat Ijin Cetak: No. SKEP/32-PK/IC/Kh/VII/1976 Metha Regina, Yudha Prasetya, Dwi Permana Putra, Thomas Hargono (Polman), Indah Rizki, Wahyu Setiawan Hazrina Damitta, Elyana Kulsum, Kerenhapukh NHF, (SIGAP), Aisyah, Hary Haryono (DPA), Kania Kismadi Penerbit Johannes Raindy, Putri Permata Sari, Hanny Handary (ADI), Okky Brahma (LMS) 2 Edisi 5 | Mei 2019 RAGAM BERITA 1 KOMUNIKASI ITU HARUS KREATIF, CEPAT, DAN RESPONSIF (1) Insan Astra yang nsan Astra yang tergabung dalam PIC publik,” kata Head of Corporate Communications tergabung dalam PIC CorComm Grup Astra Corcomm Grup Astra mendapat kesempatan Astra Boy Kelana Soebroto. mendapat kesempatan untuk belajar mengenai government Ditjen Pajak adalah salah satu yang mewakili belajar tentang komunikasi I di pemerintahan dalam relations dalam workshop Ngobrol Santai PIC pihak pemerintah yang sudah melakukan Ngobrol Santai PIC Corcomm Grup Astra di Amphitheatre, Menara per­­ubahan dalam berkomunikasi ke publik. CorComm Grup Astra. Astra pada 24 April 2019. Workshop yang di­ Kepala SubDirektorat Hubungan Masyarakat (2) Head of Corporate gelar dalam suasana santai ini menghadirkan Perpajakan Direktorat P2Humas DJP Ani Natalia Communications PT Astra International Tbk Boy Kelana dua pembicara dari pemerintahan, yaitu dari menjelaskan, strategi komunikasi yang diterap­ Soebroto memberikan Kementerian Komunikasi dan Informatika kan nya di Ditjen Pajak adalah dengan membuat cendera mata sebagai ucap­ an terima kasih kepada (Kem kom info) Republik Indonesia dan Direk torat standardisasi pedoman komunikasi. Ani Natalia dari Direktorat Jenderal (Ditjen) Pajak, Kementerian Keuangan Sementara itu, Direktur Tata Kelola dan Jenderal Pajak. Republik Indonesia. Kemitraan Komunikasi Publik Kemenkominfo (3) Direktur Tata Kelola “Dengan adanya era disrupsi, era 4.0, dan era Drs. Selamatta Sembiring, MSi. mengatakan, pola dan Kemitraan Komunikasi Publik Kemenkominfo Drs. digitalisasi, teman­teman di humas Astra pasti­ komunikasi di zaman 4.0 saat ini memang sudah Selamatta Sembiring, M.Si, nya membutuhkan benchmark seperti apa sih berubah. Ditambah pula dengan penetrasi inter­ menjelaskan bagaimana pihak pemerintah meng­ komunikasi di pemerintahan itu. Dan hari ini, kita net yang sangat tinggi dan Indonesia men jadi hadapi pola komunikasi di ingin tahu lebih jauh apa saja yang dilakukan salah satu yang tertinggi di dunia dengan 143,26 zaman 4.0 pada saat ini. masing­masing pihak dalam berkomunikasi ke juta pengguna pada 2017. “Namun yang lebih penting adalah kontennya, apa yang ingin disampaikan kepada masyarakat. 2 3 Sayangnya, yang tersebar saat ini lebih banyak konten­konten negatif, seperti hoax, fake news, dan hate speech. Strategi kita untuk menghadapi semua itu adalah dengan mem bangun banyak kanal sesuai dengan INPRES 9 Tahun 2015,” tambah Drs. Selamatta. Sebelum acara berakhir, Insan Astra yang ter­ gabung dalam PIC CorComm Grup Astra juga me­ nyosialisasikan brand guideline Astra oleh Head of Brand Communication Department Astra Regina Panontongan. Dalam panduan ini, dijelaskan mulai dari penggunaan logo Astra yang terbaru, pengelolaan media sosial untuk men jaga reputasi perusahaan, do’s & don’ts dalam menggunakan media sosial. Edisi 5 | Mei 2019 3 RAGAM BERITA FORUM KOORDINASI PIC KOMUNIKASI DIVISI ASTRA HEAD OFFICE eiring dengan perjalanan 62 tahun Astra nya, Astra perlu memperkuat jaringan komunikasi Suasana Forum Koordinasi PIC Komunikasi Divisi Astra berkarya, melalui 229 perusahaan dan baik ke internal maupun eksternal dengan meng­ Head Office. S 224.488 karyawan yang bernaung di dalam­­­ adakan Forum Koordinasi PIC Komunikasi Divisi Astra Head Office. Acara yang diadakan Divisi Corporate
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