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MOVES PEOPLE TO BUSINESS TRAVEL & MICE Nº 32 EDICIÓN ESPECIAL FERIAS 2015-2016 / SPECIAL EDITION SHOWS 2015-2016 5,80 € Meetings & Heritage IN SPAIN 8 PRESENTACIÓN INTRODUCTION EL SUR THE SOUTH Centro histórico de Córdoba 12 Historic Centre of Cordoba 12 La Alhambra, el Generalife y el Albaicín 16 Alhambra, Generalife, and the Albaicín 16 Parque de Doñana 18 Parque de Doñana 19 10 Catedral, Alcázar y Archivo: Sevilla 20 Cathedral, Alcázar and Archivo: Seville 20 Casco antiguo de Cáceres 24 Historic city centre of Cáceres 24 Conjunto arqueológico de Mérida 28 Archaeological site of Merida 28 +Sur 30 +South 28 EL LEVANTE THE EAST Palau de la Música Catalana y Hospital S. Pau 34 Palau Música Catalana, Hospital S. Pau 34 Iglesias románicas del valle de Boí 38 Romanesque Churches in the Vall de Boí 38 Conjunto arqueológico de Tarraco 40 Tarraco archaeological site 40 32 El Palmeral de Elche 44 The Palmeral de Elche 44 Lonja de la Seda 48 Lonja de la Seda 48 +Levante 51 +East 51 EL CENTRO THE CENTER Monasterio y Sitio de El Escorial 56 Monastery and Royal Site of El Escorial 56 Universidad y centro de Alcalá de Henares 58 University and centre Alcalá de Henares 58 54 Paisaje cultural de Aranjuez 60 Cultural landscape of Aranjuez 60 EL INTERIOR THE INSIDE Ciudad amurallada histórica de Cuenca 66 Historic walled city of Cuenca 66 Ciudad histórica de Toledo 68 Historic city of Toledo 68 Casco antiguo e iglesias extramuros Ávila 70 Centre and surrounding churches Ávila 70 Catedral de Burgos 72 Catedral de Burgos 72 64 Las Médulas 76 Las Médulas 77 Casco antiguo de Salamanca 78 Historic centre of Salamanca 78 Ciudad antigua y acueducto de Segovia 82 Ancient city and aqueduct of Segovia 83 Monasterios San Millán de Yuso y de Suso 84 Monasteries San Millán de Yuso y de Suso 84 Arquitectura mudéjar de Aragón 86 Mudéjar architecture of Aragón 86 EL NORTE THE NORTH Monumentos Oviedo y Reino de Asturias 90 Monuments Oviedo and Asturias 91 Torre de Hércules 92 Torre de Hércules 92 Ciudad antigua Santiago de Compostela 94 Ancient city of Santiago de Compostela 94 Cueva de Altamira y arte paleolítico 96 Cave of Altamira and paleolithic art 96 88 Puente de Vizcaya 98 Puente de Vizcaya 98 +Norte 100 +North 100 LAS ISLAS THE ISLANDS Biodiversidad y cultura de Ibiza 104 Biodiversity and culture of Ibiza 104 Paisaje cultural de la sierra Tramontana 106 Cultural landscapeTramontana 106 Parque Nacional del Teide 110 Teide National Park 110 102 +Islas 112 +Islands 112 CHECK OUT 114 New challenges for event managers Debora Piovesan MEET IN EDICIÓN ESPECIAL FERIAS 2015-2016 / SPECIAL EDITION SHOWS 2015-2016 EDITORIAL Natalia Ros EDITORA Fernando Sagaseta DIRECTOR Para organizadores For dynamic, con inquietudes motivated event organizers Como tercer país del mundo en número de lugares y bienes Pa- As the third country in the world by number of World He- trimonio de la Humanidad, según la célebre lista de la Unesco, ritage Sites and cultural events, as listed by UNESCO, Spain España ocupa una posición absolutamente privilegiada en el occupies a privileged position in the MICE market. This is due mercado MICE mundial para dotar a las reuniones y eventos de to its ability to provide an event setting with extraordinary 5 un complemento extraordinario de cultura, historia y natura- cultural, historical, and natural touches to accompanying leza en los programas de ocio paralelos. Y todo esto sin contar leisure programmes, without mentioning the country’s uni- con esas singularidades « inmateriales », como las denomina la que intangible attractions (as declared by UNESCO), such as institución internacional, que entran por otros sentidos, desde Flamenco music, or even the Mediterranean diet. el flamenco hasta la dieta mediterránea. This special bilingual edition serves as testimony of the Este número especial en edición bilingüe no solo pone en value of this exceptional heritage, a driving force for an ac- valor esta herencia tan excepcional como dinamizadora de una tivity as crucial to a country as business tourism. Further- actividad esencial para los destinos como es el turismo de ne- more, it places it in context with transport infrastructure, gocios, sino que la sitúa en conexión con una infraestructura historical event venues, and cutting-edge spaces that engage de comunicaciones, venues antiguas y espacios de vanguardia with unforgettable opportunities for leisure and experiences que, además, interactúan con propuestas de ocio y experien- that make a deep impression on the visitor. Here, there is cias de las que dejan huella. Un completo y variado inventario a complete, diverse, and essential inventory of activities for imprescindible para organizadores con inquietudes… dynamic, motivated event organizers... EDITORA Natalia Ros DELEGACIÓN EN CATALUÑA DEPÓSITO LEGAL M-23756-2009 www.meet-in.es Mallorca, 96 - Entlo. 2 DIRECTOR Fernando Sagaseta © Prohibida la reproducción total o @MeetinNews 08029 Barcelona parcial de textos, dibujos, gráficos Tel. 933 233 727 COLABORADORES Álvaro Martín, Noemí y fotografías de esta publicación, Ilustración de portada: Polls, Miriam González, Javier Carrión, cualquiera que sea el medio de Delegado comercial: Zoográfico Pablo López Castellanos, Hugo Javier Ros reproducción utilizado, sin autorización Mertens, Jorge Torés [email protected] previa y expresa de meet in. DISEÑO Nicolás García Marque meet in no asume como propias las DIRECTORA COMERCIAL Natalia Ros opiniones que puedan ofrecer los [email protected] Administración: autores en esta revista. Tel. 914 177 758 Carme Camps REDACCIÓN Y PUBLICIDAD [email protected] Edificio Eurocentro Capitán Haya, 1 - Planta 15 28020 Madrid SUSCRIPCIONES [email protected] Tel. 914 177 758 EDITA [email protected] Business Travel Management, SL Delegada comercial: Paz Poveda FOTOMECÁNICA E IMPRESIÓN [email protected] AGSM - Artes Graficas San Miguel PUBLIRREPORTAJE MEET IN EDICIÓN ESPECIAL FERIAS 2015-2016 / SPECIAL EDITION SHOWS 2015-2016 Be Inspired, Be in France France celebrates UEFA EURO 2016 ™ at IBTM WORLD 2015 or the first time in its history, UEFA EURO 2016TM will bring together the 24 best national teams in Euro- F pe across 51 exceptional matches. It is the 3rd largest event in the world : more than one million foreign visitors are expected from 10th June to 10th July 2016. Emotion, passion, spectacle, excitement and special encounters are all sure to be a feature of this unforgettable month. 10 state-of-the-art stadiums offer plenty of unsuspected options to provide you with an unforgettable experience. Plan your next MICE events in Bordeaux, Lens, Lille, Lyon, Marseille, Nice, Paris, Saint-Denis, Saint-Etienne and Toulouse. Find out more in the Euro Zone at D50. UEFA Lyon, your French gastronomic destination ocated in east-central France, Lyon is the second lar- gest MICE destination in France. It was registered on L the UNESCO list of world heritage cities in 1998, and 6 named “ food capital of the world ” by Curnomsky, food cri- tic, in 1935. Lyon is peppered with typical restaurants ca- lled bouchons ; the best of them are awarded the “ Bouchon Lyonnais ” label. What’S NEW ? Gastronomy Lyon Convention Bureau designed a walking tour called “ The secrets of Lyon’s gastronomy ”. A 2-hour tour will guide you through the old town to discover its history and enjoy its famous gastronomy. Among its attractions : meet the best chefs and taste local products ! Visitors at IBTM World 2015 are given the opportunity to taste delicious food from Lyon and learn some recipes during cooking workshops. Venue The Musée des Confluences, science centre and anthropo- logy museum, keeps improving its MICE offer. Chef Guy Las- saussaie, who was awarded 2 Michelin stars, recently opened a 120-cover brasserie inside the museum offering contempo- rary scenery for the customers. Enjoy plenty of space options for your meetings : 2 auditoriums ( 300 and 118 people ), 4 meeting rooms, a 350sq.m room and the “ Cristal ” a 1200sq.m layout allowing 600 guests under the stars. New Hotel with historical heritage Opened in June 2015, the Fourvière Hôtel was built in an old chapel from the 19th century. This 78-room hotel is a set full of heritage with a cloister and its 750sq.m garden as well as an impressive reception room with a conservatory opening onto a 150sq.m garden. et Congrès Tourisme Nicolas Villion / Lyon MEET IN EDICIÓN ESPECIAL FERIAS 2015-2016 / SPECIAL EDITION SHOWS 2015-2016 PUBLIRREPORTAJE Casson Mann Opening of la Cité du Vin, next summer in Bordeaux ! he expected Cité du Vin will open in the summer 2016 point of the building providing a stunning view over Bor- in the French capital of red wines : Bordeaux. Along the deaux. It has a bar and is ideal for private receptions and T river in an audacious contemporary architectural buil- cocktail parties up to 200 people. Available when the venue ding, this venue dedicated to the Wine heritage will awake is closed to the public. your senses through a 3000sq.m multi-sensory tour and offers plenty of options for MICE events. Focus on its Experiences for your private events : 3 Tasting rooms will offer workshops for groups from 15 to Focus on its Hospitality Areas : 50 people 7 La Cité du vin : the whole building can be hired privately A Multisensory Space : a new tasting experience combining when it is closed to the public. light, sounds and smell ! Thomas Jefferson Auditorium : up to 250 people with adjoi- The Introductory Lounge : friendly and fun, this room pro- ning reception room of 100sq.m. motes play and exchange and enables participants to learn Function Rooms : 2 rooms with an astonishing view over the basics in less than an hour. the Garonne allowing a flexible layout able to host up to 250 The Connoisseurs ’ Lounge designed to host small groups people.
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    3rd International Conference on Best Practices in World Hertiage INTEGRAL ACTIONS Mahón, Menorca, 2-5 de mayo de 2018 III Congreso Internacional de Buenas Prácticas en Patrimonio Mundial ACCIONES INTEGRALES ALICIA CASTILLO MENA (Ed.) Edita: Universidad Complutense de Madrid Edición: 2018 © Los autores y Universidad Complutense de Madrid © Fotografías del congreso: Jaime Almansa y Ana Pastor ISBN: 978-84-09-07772-4 (pdf) ÍNDICE :: INDEX Actas del Tercer Congreso Internacional de Buenas Prácticas en Patrimonio Mundial: Acciones Integrales Proceedings of the third international conference on Best Practices in World Heritage: Integral Actions Alicia Castillo 1 CONFERENCIA INAUGURAL / OPENING LECTURE Protección sostenible y desarrollo sostenible: la acción integral como clave para salvaguardar el Patrimonio Mundial Sustainable Protection and Sustainable Development: Integral Action as a key to safeguarding World Heritage Stephan Dömpke 19 SESIÓN 1: EL MÁS ALLÁ… DE LO OFICIAL: PERSONAS Y COMUNIDADES SESSION 1: THE BEYOND … OF THE OFFICIAL: PEOPLE AND COMMUNITIES 41 Comunicaciones / Paper presentations La interpretación en la Serra de Tramuntana del futuro The interpretation in the Serra de Tramuntana of the future Miquela Forteza Oliver 42 Plan de Manejo para el Parque Natural Municipal das Andorinhas: la participación de la población en la identificación del patrimonio Management Plan for the Andorinhas Municipal Natural Park: population participation in the identification of heritage Fabricio Carlos Abreu Penido 57 El proceso de solicitud