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1 Business Plan Project Team Members: Dylan Bartel Sarah Dunn Benjamin Ear Justin Kassouf Prashant Patel Jonathan Stellato Nicholas Weissauer 2 Table of Contents Executive Summary………………………………………………………………………3 General Company Description…………………………………………………………..4 Products and Services Description………………………………………………………5­7 Goals and Objectives……………………………………………………………………..7­8 Market Analysis…………………………………………………………………………..9­16 Operational Plan…………………………………………………………………………..16­18 Financials………………………………………………………………………………….19­23 Appendix…………………………………………………………………………………..24­25 3 Executive Summary/ Report Project Executive Summary: For The Love of Breakfast is labeled as being in the “fast food” industry. Fast food restaurants, also known as Quick Service Restaurants, serve food that is prepared and served very quickly. This industry became very popular in America during the 1950’s. These restaurants have the ability to serve this food quicker via drive­thru windows. Fast food franchises focus on high volume, low cost, and high speed products. Some examples of restaurants in the fast food industry are McDonalds, Burger King, Dunkin Donuts, or Duchess. Foods that are generally served are cheeseburgers, chicken, fries, shakes, and more. For The Love of Breakfast is revolutionizing the industry by serving strictly breakfast foods, that are healthy, and are pre­ordered online with a set date and time request. This serves the purpose of providing a healthy community and giving people the proper nutrients to carry on throughout the day. For the Love of Breakfast was born out of the need for a healthier morning jump­start for the workforce. With this innovative business model, customers are able to pre­order their breakfasts online and pick­up their items without waiting on their way to work. The business quickly emerged as a venue for all people willing to eat a nutrient­rich breakfast. The location in the heart of Milford allows for easy, fast access. 4 General Company Description For the Love of Breakfast is a Limited Liability Corporation specializing in a pick­up breakfast service that focuses on quality and nutrition at an affordable price. Customers begin by visiting our website (4theloveofbreakfast.com) and selecting from seven menu items, sides, and beverages. Here they can pre­order their breakfast meals for pick up at selective times between the hours of 5am­11am. Located in Milford, Connecticut, our central location will feature drive­thru windows which enables our customers to pull up, tell us their name, and get their food without having to wait. Many people suffer from hectic schedules in the morning which prevents people from eating a nutritious, well­rounded breakfast. Instead, people eat foods that are unhealthy and often start their day on the wrong foot. Further, many of the well known fast food restaurants get very crowded in the morning. The amount of time spent at these drive thru windows are viewed as a hassle for those on­the­go. For The Love of Breakfast innovatively solves these issues. Our meal plans are designed to meet the standards of the person on­the­go. Customers receive a healthy, quality breakfast with little to no wait. The breakfast options that we provide are abundant in fiber, protein, probiotics, and the other nutrients required to provide energy for the day . We recognize that society is becoming increasingly health­conscious. To meet this trend our business will purchase supplies from high quality sources like local farmers markets, Whole Foods, Costco, and Sysco. Our packaging in an easy accessible format so our customers have no problem eating on­the­go. Mission Statement: To provide a fast, quality, and nutritious breakfast for time­oriented and health conscious people. Business Philosophy: Our customers are what drives this company and we put pride in our outstanding customer service. The quality of our food is also very important, and the speed and convenience at which we will provide the food. 5 Products and Services Descriptions Menu Items: The breakfast menu will consist of items packed with protein, fiber, and other important nutrients to give customers the boost they need to get them through the day. The meals will be portioned so that each one does not exceed 500 calories, has at least five grams of fiber and five grams of protein. Specials Breakfast Sandwich One delectable egg white served on a warm, savory toasted English muffin cooked to your needs. Your choice of meat is turkey, bacon or turkey sausage along with your choice of melted low fat cheddar or white cheese. Its the best breakfast sandwich around! Egg & Bacon Spanish Tortilla Enjoy a taste of Spanish culture with our freshly made authentic Spanish tortilla. This amazing tortilla is cooked with white eggs, turkey bacon, and potatoes. A pinch of cilantro is added to make the flavors explode. Build Your Own Omelette A 3 egg Omelette with your choice of three ingredients. For meat, you can have Turkey Bacon, Turkey Sausage, or Lean Ham. To add a healthy touch, you may choose Broccoli, Tomatoes, Mushrooms, spinach, or potatoes. Lastly, Lowfat cheddar or american cheese may be added. Protein Poppers A new generation of breakfast glory. Our poppers are cooked with a slice of lean ham,egg white cooked, and garnished with chives all inside. Breakfast Wrap Wrap your healthy breakfast sandwich together with our outstanding breakfast wrap! Made to order with fresh onions, organic tomato, three farm­raised brown eggs, slices of ripe avocado, all wrapped up in our homemade wheat wrap. Its happiness wrapped together to start your day better! 6 Cinnaberry Oatmeal Homestyle oatmeal served with strawberries, blueberries, and cinnamon Quinoa Pancakes 3 pancakes made with quinoa freshly made on the griddle served with vermont maple syrup. Sides Whole grain muffins Blueberry only, made freshly everyday Fruit cup Includes Strawberries, Apples, Bananas,and Blueberries Fruit of choice Bananas, Apples, Oranges Whole grain bagel Served with butter or cream cheese Yogurt Served with granola or honey Drinks French Roast Coffee Served with half and half, sugar, and milk Bottled Water Poland Spring bottled water Juice Freshly squeezed fruit juice; Orange, Apple Soy Milk Chocolate or Vanilla 7 Service For the Love of Breakfast is an online business that provides customers a quality, well­rounded breakfast. Customers begin by visiting the website, www.4theloveofbreakfast.com. The website is structured so that customers can view our menu, and then select items that they would like to order. Customers can also select the time and day they wish to pick up their items. Customers must place their orders twenty minutes ahead of the scheduled pickup time.This unique aspect allows customers to decide on frequency of meals to individualize their breakfast schedules. Customers will start the day off right with a good, nutritious meal from For The Love of Breakfast. Along with the online aspect of the service, our business offers a quick and easy drive thru. At this drive thru, there are two windows in order to ensure quick service. Our drive thru will be be in the shape of a “u” attached to the main road that our location is on. Customers will pull in off of the main road, stop at one of the windows, tell us their name, get their food, and be on their way. This process takes less than one minute for each customer because the food will be ready for them when they come. Our customers will not have to wait like in traditional drive thrus. This service provides customers with the most convenient way to order and pick up their breakfast. Goals and Objectives 6 month goal ● Our goal is to improve the functionality of our website by upgrading the ordering process and allow users to view their account. ● Our goal is to break even by selling 54 meals per day. 1 year goals ● Our goal is to expand our menu by adding two new, healthy menu items by allowing for customer input on new items previously not offered that they would like to see on the menu through a contest for our customers. ● Our goal is to profit approximately $14,000 by selling 54 meals a day. ● Our goal is to have website functionality that allows members to view their orders for the week, have an order history, to view the details of their account, full nutritional values given, and a nutrition calculator. This will be accomplished by hiring a website developer for ten hours a week for five weeks. 8 3 year goal ● Our goal is to become a nation­wide business in three years by creating a business model able to be franchised. Objectives ● To have a successful grand opening. ● To consistently sell 54 meals a day for the first year. ● Franchise the business. ● Celebrity endorser. ● Take out a large bank loan. ● Obtain Investors. ● Break even. ● Will hire a web designer ● Will troubleshoot problems ● Market our business in all of the regions of the nation. 9 Market Analysis Target Market: We are targeting people ages 18­50, regardless of gender and race. Our target market is middle class people who have incomes ranging from $50,000 to $150,000 per year. As a result of their schedules, work, families, or habits they do not have time to make breakfast in the morning. People in this target market believe that they need to have breakfast made for them. People enjoy quality and nutritious breakfast to give them energy to sustain the day. We will market our service in the New Haven and Fairfield counties of Connecticut to begin. Statistical Advantages: The fast food industry has recognized the significance of breakfast and its peak selling opportunities. According to the accredited Medical Observer, fast food as American’s know and love poses serious risks such as obesity, heart disease, type two diabetes, stress and lack of nutrients.

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