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Summer 2016 Retaining Staff P8 the The Alliance of Beverage Licensees Publican Summer 2016 Retaining Staff p8 Featuring Greenrock Liquor Store p20 40026059 # • What's New for Pubs? p22 • Driving Sales with Technology p14 AGREEMENT AGREEMENT • Managing WorkSafeBC Claims p28 Featured LRS Dean Gaudry Greenrock Liquor Store Quarterly Publication for the Alliance of Beverage Licensees 2nd floor 948 Howe Street, Vancouver, BC V6Z 1N9 T 604-688-5560 F 604-688-8560 Toll free 1-800-663-4883 [email protected] www.ablebc.ca @ABLEBC 2015-2016 Board of Directors & ABLE BC Staff President Poma Dhaliwal Vice President Al Deacon Treasurer & Director Steve Smith 20 Directors Brady Beruschi, Michael Brown, Patrick Greenfield, Trevor Kaatz, Al McCreary, Danny Rickaby Executive Director Jeff Guignard Membership & Communications Danielle Leroux The Publican Editorial Committee: Dave Lindsay, Chris Mahony, Brian Riedlinger, Marilyn Sanders 8 14 22 28 Designed, Produced & Published by: EMC Publications the 19073 63 Avenue, Surrey BC V3S 8G7 Ph: 604-574-4577 1-800-667-0955 Fax: 604-574-2196 [email protected] www.emcmarketing.com Summer 2016 Publisher Joyce Hayne Publican Designer Krysta Furioso Copy Editor Debbie Minke ABLE BC Editor Jeff Guignard Features Departments Copyright EMC Publications 8 Retaining Staff: Tips for Keeping 4 President’s Message PUBLICATIONS MAIL AGREEMENT NO. 40026059 RETURN UNDELIVERABLE CANADIAN ADDRESSES Your Best Players on the Team 5 Executive Director’s Report TO CIRCULATION DEPT EMC PUBLICATIONS 6 Beer Notes 19073 63 AVENUE 12 Engaging Future Managers SURREY BC V3S 8G7 7 LRS & Hospitality Sales email: [email protected] 14 Driving Top-Line Sales with Technology 7 Product Showcase 18 Effective Signage: Informative, 13 LDB Report Eye-catching and Attractive is Key 17 Wine Report 20 Profile - Greenrock Liquor Store 26 Names in the News 22 What’s New for Pubs? 27 ABLE BC Benefits Innovations to Help You Prosper 33 BCHF Update The statements, opinions & points of view expressed in 28 Managing WorkSafeBC Claims: 34 What's New? published articles are not necessarily those of ABLE BC. Best Strategies for Employers Advertisers are not necessarily endorsed by ABLE BC. 36 Upcoming Events 38 Spotlight on Bitters and Amari President's Message by Poma Dhaliwal It is perhaps the most tumultuous liquor policy ABLE BC continues to consult with the LCLB on • Off-site premise storage - Through environment in recent memory. As the voice developing effective policy framework to support arrangements with ABLE BC, ContainerWorld of BC's private liquor industry, the Alliance of policy changes. While there is still much work to has developed a special retail offsite premise Beverage Licensees (ABLE BC) remains committed do, we are pleased to see government taking storage warehouse exclusively for private liquor to what matters most: advocating for your positive steps to reduce red tape and modernize stores in BC. Take advantage of LTOs and volume interests and protecting your investments. liquor laws in BC. For more information on recent purchases without the worry of having to overtax policy changes, visit www.ablebc.ca or contact us your valuable retail backroom space. Government has now implemented over half at 604-688-5560. of the 73 recommendations from the provincial • Flexible pricing for land-based wineries - As Liquor Policy Review. Recent policy changes of February 1st, BC’s land-based wineries can set include: their own prices to hospitality customers for wine New Opportunities for Licensees not listed for sale in BC Liquor Stores. ABLE BC • Hotel room liquor service - Liquor can now be As the President of ABLE BC and an owner and will continue working directly with BC wineries delivered to hotel guests by room service 24 hours operator of an LP and LRS, I know firsthand the to secure better pricing for our members. a day, as long as food is available. business implications of these liquor policy It is a time of transformative change in our • Minimum retail pricing in liquor stores - On changes. That’s why ABLE BC continues fighting industry. It’s no secret that we are all stronger May 1st a policy came into effect imposing new to protect your investments, and we are working when we work together, and that our membership minimum liquor retail prices in LRSs, wine stores, to create a better business environment that base of nearly 1,000 licensees is a significant manufacturer on-site stores, RASs, and BC Liquor increases opportunities for operators. strength when advocating for your interests with Stores. I encourage you to take advantage of several government and businesses. For more information • BC wine on grocery store shelves - Grocery new opportunities we are pleased to offer liquor about ABLE BC, our member benefits, and what we stores have the chance to bid on six opportunities retailers, pub and bar owners, and agents: are doing to protect your investments, please visit to apply for a license to sell 100% BC wine, cider, • buyABLE.ca - Our new online purchasing www.ABLEBC.ca and consider joining the Alliance and sake off grocery store shelves. Government portal is designed to save buyers and agents time, if you’re not already a member. says the “end goal” is to allow for up to 18 licenses. money, and effort. Agents post offers exclusive to If there is anything else we can do to help, or if you The first round of auctions took place in late the private channel; buyers browse products and have any questions about liquor policy changes, April. The Alliance continues to work with BC’s buy with the click of a button. Our goal is at least I hope you won’t hesitate to get in touch. You municipalities on implementing a 1 km distance 30% profit at suggested retail prices. can contact us any time at [email protected] or requirement between all retailers of beverage 604-688-5560. alcohol in your communities. 4 The Publican Executive Director's Report by Jeff Guignard It has now been over a year since the government in the changing marketplace and to continue I would also like to offer my sincere appreciation to introduced some of the most significant generating valuable returns for the Province…. all members attending Summit 2016 in Kelowna, policy changes to BC’s liquor landscape in a The LDB’s retail businesses will continue to evolve which is being hosted in partnership with BC’s generation. Many of these policies - wholesale to serve customers better, from enhancing in Hotel Association (BCHA). It’s great to see so many pricing for retailers, wine on grocery shelves, store-technology to adding refrigeration in more hoteliers, publicans, and private liquor retailers happy hours, liquor sales at farmer’s markets, stores and tailoring store hours and product gathered for two days of stakeholder discussions, and the elimination of restaurant lounges - mixes to customer demand.” educational seminars, and networking. have dramatically impacted your businesses. • New Warehouse - “The goal is to have a new Building on this success, I am pleased to announce Throughout this process, the team at ABLE BC has warehousing solution for 2019.” that this fall ABLE BC will be hosting BC’s first ever worked tirelessly behind the scenes to advocate If there is a general undercurrent to the LDB BC Liquor Conference, taking place in Vancouver for your interests, and to keep you informed in October 2016. The BC Liquor Conference will be about pertinent changes. Service Plan that members need to be aware of, it is that BC Liquor Stores are modernizing to an excellent opportunity for our industry to come Over the next year, the government will continue better compete aggressively against the private together to participate in a one-day conference to implement the remaining policy changes liquor industry. to discuss industry challenges and opportunities, outlined in Parliamentary Secretary John Yap’s network, and learn about new trends in products Liquor Policy Review. In the coming months, we available in BC. Stay tuned to our website and our expect further details on changes to the penalties 2016 ABLE BC Events Industry Update e-newsletter for more details. schedule, sampling rules, growlers, and allowing In addition to our many member benefits As always, if you have any questions, comments, patrons at hotels to carry drinks throughout outlined on page 27, ABLE BC also hosts numerous or concerns you’d like to discuss, please don’t designated areas. member meetings and education seminars hesitate to get in touch with me directly at While we will continue to promote the interests throughout the year. [email protected]. of our members and advocate for BC’s private liquor industry, it is interesting to note how these changes impact the LDB’s projections and profitability. Earlier this year, the BC Government released its Budget 2016 and the Liquor Distribution Branch (LDB) released its 2016/17 - 2018/19 Service Plan. A close reading of these two documents reveals several details about the LDB’s expectations and plans for the next few years, including: • Increased LDB Profit - The LDB’s net income is projected to be $970.1 million in 2015/16, $983 million in 2016/17, and will increase to $1.0 billion by 2018/19. The increase reflects average annual growth of 1.6% in net sales revenue over the fiscal plan period. These targets are higher than those included in last year’s Service Plan, and are a direct result of several recent policy changes. • Increased Capital Spending - The budget says that “$156 million will be invested by the LDB for costs related to updates and improvements to retail stores, technology-related projects and ongoing operating equipment replacements.” However, a closer look at the numbers reveals that the LDB’s capital budget between this year and 2018/19 will total $190 million.
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