Portland Public Library Portland Public Library Digital Commons
The Maine Broadcaster Local History Collections
4-1948
The Maine Broadcaster : April 1948 (Vol. 4, No. 4)
Maine Broadcasting System (WCSH Portland, ME)
Follow this and additional works at: https://digitalcommons.portlandlibrary.com/mainebroadcaster TBE ~~-~~ BROADCASTING MAINE BROADCASTER~_,/SYSTEM\ A fflllat" PUBLISHED AS AN AID TO BEITER RADIO LISTENING Vol. IY, No. 4, P ortland, M.aine. A pril. 1948 Price, Five Cents TOSCANINI -TO CELEBRATE TENTH YEAR ON NBC " My Philosophy In Rhyme" Maestro Completes Decade Of Great ---·Whe·, n Troubles Are Knocking At Your Door··· By Symphony Music U~CI.Jt H EZZIE Q. S1 OW \\ ·hen troubles hit ya awful hard, Arturo Tusc:mini \\'ill cclcbrntc the much more so than before, completion of his tenth full season as Twul\t du ya one darn bic of good conductor of the NBC Sy mphony to•lav down on the floor OrcheHm with the prescnrntion of And pou.nd )' a head and kick ya feet Hecth01·cn's "Nint h Symphony" Sat and groan with all y:1 might; urday, April 3, over \VCSH, \VRDO Go out and cake a nice bdsk walk, and \VLBZ (6:30 to 7:30 p. m.) things wilJ curn ouc all right. Robert Shaw's Collegiate Chorale There's nothing any bencr when will be heard with che N BC Sym troubles hie ya hard, phony Orchestra. Anne McKnight, Than getting out and walking around siprano; J ane H obson, mczzosopraoo, your own barnyard, :rnd Norman Scott bass, w ill sing the Or if ya from the city, go walking in solo parts. (Choice of a tenor will rhe park he announced soon) . And loo k around, sec God's hand Aided Bond Drive work, then things won't seem so T oscanini first conducted rhe NBC dark. Svmphony Orchesrrn on Christmas There's an awful lot of comfort in a night, 193 7. Since then, he has been good brisk, snappy walk, absent as regular conductor for only lf ya II Ice your brain snap like a whip, one season, during whic h he directed as to your mind ya talk, the o rc hestra in foru· concerts for the L-\nd say: " I guess it ain't so bad; my U. S. Treasury Deparrment Defense LA T ESIT PICTURE of Unce H ez:r.ie, neighbor down the road - Bond Drive. posed for the Moine Broadcaster. he's hurting twice as much as me The N BC Symphony Orchestra Maine's favorite character presents Ycp, twice as much the load.'' was organized by NBC especially for his downeast wit and homespun phil. And soon you're feeling better, after V ISJTJNC NRC STA RS- Jackie Kelk (left), who plays Homer in the Aldrich Toscanini's return from semi-retire osophy on two daily programs. One taking count of scock ; Family, and Yir,iinia Payne, known to radio listeners as the popular " Ma ment in lraly. Brig. G en. David Sar is the Tradin' Post, heard Monday Ya sec it paid to git r ight out and Perkins," dropped in at the WC~H studios recently Jurin~ a personal appear noff, chairman of the board of direc through Friday et 9 :30 a. m. over walk around the block ance in Portland. They were interviewed by Bob Darl(o (center ), WCSH tors of die National Broadcasting WCSH, Portland. The other is A Or ·round the ban1¥ard, which 'ere announcer. Company and president and board it be, it helped ya- Huh? Old Vis it With Uncle H e:r.:r.ie, he,ard over chairman of Radio Corporation of Sock! W ROO, Au,iustl\, and WLBZ, Ban America, sent S:in1uel Chotzinoff to Jest cause ya cook the time ta go right )lor, Monday throuith Friday at 5 :jO Europe to urge Toscani ni to return. p. m . out and walk and walk. T oscanini's JO seasons \\tich NBC Yep! 1Vly little poem is very true. have been memorable in rhe annals Nm rnonth~~~of !1~!~e~ ro~c~~ - ~ ~ e's only publica- o f musical perfor~ancii ir1"1",;tis coun- Of course if ya a shut-in, ya got to tion ~,•oted e_Eclusively to rll.!ii.o_ n~~- m!I br.imLs11bsc.Iil>~ts 11...J!.le.a,omt. l -Baagor--Roop-T lial"C T ai th mtnc i\Trni"gl,ryariil try" to-- - surprise. In response to the growing popularity of the publication dur- t'n..-.- 1\ itr~-ic-C'ntrcr '\tncr-dU!' puttn:- .- think of all the nice things chat have in,! the pest two years, the publi~her and editors have ·decided to expand al1ke have acclaimed him as rhe fore- To Replay Games happened in ya lifetime. \Vhcn y a a the paper's facilities in order to brin,i more features, pictures and stories most conducmr o f our time. Re- By Wire Recording shut-in, yer memories are very im to the listening and readin~ pub I ic-at no additional coSt ! List en to your quests fur tickets for T oscanini brod- portant- chat and hobbies. Yep, every MeRS station during April for full derails on the new and ,ireate, Maine casrs have long since passed the fan- Rroadcoster. The Bangor High School basket shut-in should have ac least one hobby tastic mark. For his special opera hall team will ha\"e an opportunity - a scrap book, saving poetry, or broadcasts, requests exceeded 15,000 for each performance. tu "replay" some uf rhc pasr season's something. And every shut-in should games through the medium of wire ha,·e a Bible too. Yep, they should recordings. Station \VLBZ has kept read it and look to chei.r God for a tile of several contests which tOtals comfort. Critics Approve Batoneer's Art Work some six :rnd one-half hours of play. \ Ve ll, I think th:1c takes care of The play-by-play broadcasts of the most of us ordinary, li ving folks games were reco rded by t he station ·round che State of 1\ lainc. H ope ya Some people relax by reading, for rebroadc,1st during the basket• find some comfort in what I tried co others rune in the r:1dio o r go to the ball season. put into rhrrne. Take Care O f Your 111m·ics, Lloyd Shaffer tries chem all, but when he is particularly fatigued Plans have been made w give the selwl"- 1V on't Y 11 Cl.nnmnies? after a long day of rehearsals as lead Bangor hoo pman a "busman's holiday" Mo.rt sincerely you.rs w ith an uff-che-record play ing of this er of t he NBC "Supper Club" ord1es U, CLE H EZZlt Q. S OW cra, he finds relief and pleasure in transcribed review of their season's East H orn Spoon, Maine cfforrs. purring down the baron and picking The .Bangor team annexed the up the paint-brush. Easrern 1\ la inc Schoolboy crown and Lloyd got his first box of paints lost ,i onc-haskcr thriller to Portland's Youngsters Shine in 1933 as a gift from George Gersh Chc,·crus High for the Smee Title. win, for whom he w,1s chen working In Radio Work as chief :irmngcr on Gershwin's weekly radio show. Mose of the boys Youth will be served and radio has played cards after the band rehenrsals lung been known for the opportun wc~e over. Bue Lloy d w,1sn't much iries ic offers youth. Bue recently, it of a card player in t hose days, and he apparently has gone out of its way tu admits he's nu better today. prove it. Gershwin realized this and figured There's JO-year old Bobby \Vhite, w ho Inst month mode his third np that Lloyd should have a substitute pear.incc of the season with Fred recreation. Gershwin liked to paint, and thought that maybe Lloyd would, Allen. Bobby, boy singer and actor, roo. is the son of J oe \,Vhitc, famous in the early days of radio as ''The Silver Lloyd accepted the paint sec a bit 1\ lasked Tenor." apprehensively; he doubted that he And there's Quiz Kid Ruthie Dus had a spark of talent. \Vhcn he had kin of Chicago, whose book, "Chemi finished his first painting, however, the Magici,1n," will ope,, the fall sea nmsician Shaffer was singing a differ son of the famous Goodman C hil ent tune, one that sounded scr:mgely dren's Theater in Chicago. The book like an artist who had recently ''dis is being put into dramatic form and covered" himself. later will be available for use i,1 Now ·the N BC conductor paints T H E EASEL WAY- Lloyd Schaffer says t hat he paints as a means of relax. schools throughout the country . eagerly at every spare upporrunicy, in~ alter a busy day of rehearsals leading the NBC Supper Club orchestra. On the west coast, the first graders and is happy to learn from critics H owever, critics say that much of his art work, which already has been ex of Vir ginia Road Elementary School rhar his work shows remarkable skill hibit·ed shows real talent. He's heard, leadini( his band, over WCSH, WRDO in Los Angeles are proud of their fel and maturity . and WLllZ on the Chesterfield Supper Club. low classmate, six year old Li\lan Barry , who made a guest appearance on J immy Durante's Wednesday CHECK YOUR SUBSCRIPTION DATE, PLEASE ! night N BC show, and made such a ~CRI PTER- S'O actresses have II cor. hie chat the Schonozzola has signed For some of our subscribers, this month marks the expiration of d1eir subscription. An easy way to check is ncr on J!l11mour? Meet A,ines Eck• him as a regular member of the cast. by noting figures at the right of your name and addr ess on Pafe 8. For instance, subscriptions expiring this month are dated 4/ 48, which stands for April 1948. C heck your hardt, scriptwriter. Miss Eckhardt A Ian is the son of "Ripple-Voice" fi_gures N.OW. This may be your last issue under your present subscription. II so, and you wish to renew, has won ~reat praise for her frequent Oavc Barry, a member of Dnr:inte's simply clip off the top of t he page, itocludin,: the printed hox. your name 11nd address and tl,e expiration date ,,, literary contributions to numbers of cast since the show went on chc :1ir. tlte right. Check whether you wish to renew for one or two years. and mail the clipping with the correct re top network shows on NBC. She's The youogstcr can also put that fas mittance, to your nearest MeBS station • WCSH, Portl ,in~; WROO, Auitusta or WL-RZ, Ra nl(or. r -,ne of radio's most attractive writers. cinating ripple in his ,·oice. Page Two THE MAINE BROADCASTER April, 1948
THE ~fAINE BROADCA STE R 3 NBC Newsm~n TH£ MAINE BROADCASTER is published monthly by Radio Stations WCSH, Portland;. WLBZ, Bangor; and 'NRDO, Augusta - Comprising the Maine Broadcasting System. In Italy To Cover Publication and editorial offices are at \VCSH, Portland Crucial Election Entered as ~econd-class matter April 12, 1946, at the Post Office at Port \ Vhcn lcaly holds ics crucial na land, Maine, under the Act of March 8, 1879. tional election Apr. 18, three N BC The subscription price is fifty cents a year, payable in advance foreign correspondents will be on LIN\VOOD T. PITMAN, Editor on Leave of Absence hand to provide American listeners JOHN F. HOGAN, Acting Editor with a full account of the back ground, the outcome and the con sequences of the balloting. In addition co Jack Begon, N BC R~me correspondent, Henry Cassidy, MIAIINlc IFAIQl\'1 TOIPIICS chief of NBC's European news staff, B Y " JAKE" BROFEE and Leon Pearson, who recently join AGRICUL..TURAL DIRECTOR • M AIN IE 8ROACCA &TING SYSTEM ed the network as roving European reporter, arc now in Italy and will spen? th_e next few weeks studying Good Care Produces Healthy .Lawns rhe situation there and reporting back .... ' their findings to listeners in the U. S. l;irst job is raking, wh.ich should be done as soon as soil is dry. The network will be kept on a A good lawn does not just happen. A la)l'n is really the most difficult '.'ready'.' basis rhrou_ghout the period job in gardening for it requires not only skill intelligence, but also per 11nmed1ately preceding and following sistence. When you see a rich, velvety expanse of grass, you know the elections, during which time any that the man taking care of it knows liis job. This is particularly spot bulletins broadcast by the two true here in New England wJ1ere our hot Summers arc often fotal to men will be flashed across the U. S. nt a moment's notice. even the most carefully tended greenswards. Cassidy is one of the best known Spring is the done in the f'all, uuc it can uc car newsmen in Europe. H e has to his most important ried our in the Spring too. Snow, credit a long string of famous news time of the year frost and cold rain will not harm new beats, including two exclusive state for, upon work grass planes in the slightest. ments from Stalin during the critical done now, much Spade the lawn over, pulverize the F AITHFUL SON OF IRELAND---Ocnnis Day, NBC tenor and comedian, days of the siege of Stalingrad. He of the health soil with a rake, remove all scones gazes wistfully at a ti ny map of Ireland during a special St. Patrick's Day has spent 11 of the last 12 years in and beauty of and scraps of sod and have a soil test program last mon th. Day's own program (8:00 p. m. Wednesdays) fell on Europe. March 17 this yt-ar, and he observed the event with his version of typical Irish the grass in the made. Do not lime a lawn unless Pearson claims that his specialty is vou know that lime is needed! The bullads. Den nis also is heard each Sunday at 7:00 p. m. on the Jack Benny months ahead de Show. Both rrograms ere carried by MeBSt stations. international diplomatic conferences. pends. soil tcsc will also indicate how much Ever since he was assigned to cover TI1e first job fertili1.cr should be applied. If 3 test the State Department in Washington is a thorough is not made, four pounds to each fol· lncernationnl 1 ews Service dur raking. T his JOO square feet is usually safe. ing the war, he has found himself in must be done as soon as it is possible Lee the prepared soil sit for a week the midst of international meetings. co walk on the sod wicl1out damaging ro settle. Use chis time in obtaining A<3N[S C311BIBS' ILlcTTlclR. He wns one of the three American it, that is when it first dries solid. ,.<\ll the seed! Buy the very best that you WCSH H O M E ECON OMI CS D I R E CTOR newsmen admitted to Moscow for the sticks aod stones, bits of paper possibly can find. A cheap mixture, the Big Three meeting of 1945; he and other trash that accumulated usually pnsturc grnss, makes n poor l has covered the United Nations from dw·ing the \Vinter should be removed lawn. T here .1re various special pur Dear Friends: its inception at Dumbarton Oaks, before they injure the growing grass pose mixtures sold by reliable houses, Spring is in the air these days and although we can't plan on through the San Francisco Confer planes. Do not use a steel rake, for like those for shade and chose for d igging in the garden yet, we should have our garden plans pretty ence und the first LoDdon meeting of spots given h.trd weu. Por general the General Assembly. Io the spring it will tear che little plants out by well formulated by now. the roots and cause a great deal of use, for a space not much shaded and of 1947 he reported on tl1e Big Four damage. A bamboo rake or "broom" not sandy, a mixture with consider First the vege ing to the directions on the package. foreign ministers' coDfereoce in P:iris, is best suited for this purpose. Never able Ker1tucky blue grass is indicated. table garden for Cool. Peel the oranges. Slice them and later that year he cove.red the clean a lawn by buming 1t. Fire de For sandy soil, Chewing·s fcscuc is reasons: economy and arrange in the bottom of n shal four foreign mmisters as they meet stroys the humus layer on the surface Jesirablc. Other grasses arc needed and because the low baking dish. Spread the cooled in London. _ ..___ _,.,.n._f..,.~h .. e,....,so,..rl::c~ luunus which.is ius.i;.,.abour in each mixture, such as a nurse grass De..e,artment of vanilla QU~di.z:ig ~~r ti~ oraJ!ge Pearson and Cassidy hold two of the most important food and con cc, protect rfle pcrc1iial- grasses uncii Agpculturc is slices. M.akc a meringue by beating tlie three CrolX c G uerre that Tiave ditioner your lawn has. Burning a they a.re established. urging those of the egg whites until stiff, but not dry, been conferred on NBC newsmen, lawn costs you at least a dollar a who can to have and adding the sugar. Spread the John MacVane, chief of the net square foot in lost lawn food. a garden to sup meringue over the top of the pudding. work's UN bureau, has the 3rd award. Next, after cleaning, roll the lawn. Maine Farm And Home plement the n11- Bake in a moderately slow oven lf the sod is too soft, wait, for such rional food sup (325oF.) for about 15 minutes. Cool. rolling packs down the soil and in Week At U. of M. ply. Vegetable Makes 6 servings. jures the grass plants by lack of aera seed should be T his salad is nice enough to serve This month, Jake Brofce, agricul tion. The same aouble can be caused chosen carefully keeping in mind for a party and easy enough to pre ture director of the Maine Broadcast What Did You Do by using a too-heavy roller, water our short growing season nnd choos pure nnd serve for a hurry up lunch. A ing System, is covering the Maine ballast roller is best because the ing the variety which does best in Farm and Home Week at the Univer With Your Sundays ? weight can be adjusted co be just our climate. Gardens arc fun but f'RUIT SALAD sity of Maine for his listeners to they're work too, so don't "bite off By heavy enough co push the grass plants Pc:ir halves, pitted dates stuffed with Maine Farm Topics. All of h.is morn more than you can chew!" back into the soil where they may ing pron-rams are originating from cream cheese sprinkled with chopped . T/Je Rev. Frederick H. Thompson. you aren't sure how much fer have been lifted out by frost heaving Bangor during the event, and he is If nuts. Serve on lettuce leaves. Serve Pastor of the tilizer or lime you need, send to your as well as to re-sec those plants that preparing an extensive series of wire this with milk, hot biscuit or toast County Extension office for direc \Voudford's Congregational Church, may have been pulled up by the rake. recorded interviews with farm leaders and for dessert a piece of cake. tions on how to take a soil sample Portland, Maine, Never try to roll out bwnps or ruts. for use on later programs. \Vatch can.ned-goods prices and and then send it to the place they sug These should be corrected with a pick up a few extra cans of fruits Have you ever stopped to realize gest. le only cost 50 ccnrs a sample spade. and vegetables. Prices on the 1947 that a person fifty years of age has to have it tested :md will save you Fertilizer Feeding already Jived five years of Sundays? money, for you will know just .how pack olten drop just before tl1c new The next job comes along when pack comes in. Fruit juice prices are That is equal to four years in college much and what kind of fertilizer to and a year for graduate study. As the wc3ther is warmer and the lawn use on your particular garden. Test down and rhis may be the time co starts ro grow. This job is feeding stock up in preparation for hot days we look back over our years, what of ing prevcots wasting fertilizer. Don't real lasting worth have we been creat with a ·:fertilizer fairly bigh in nitro in your enthusiasm start seedlings in and cool drinks. Have fun! ing during our years of Sundays? gen. \,Veil-rotted manure is, of course, Uncil next month then-Good Bye. doors too soon. Spindling plants If we have nothing more to show always good but difficult to obtain. aren't the best for setting our. -Agnes Gibbs A commercial fertilizer, such as 8-6- than a Sunday dinner waist line, a Now for flower gardens. You hunch of old golf scores and some 4, or 10--5-5 will do the job if applied probably know much more about at about 10 pounds to each 1000 apocryphal tales of the fish or bird them than I do and there are so many we did not get, we do not have much squ3rc feet. The best time is just books and articles on the subject chat As Maine Goes Aims before a rain. II the grass is dry and tu be proud of, do we? Life is too we can be just as well informed as import~nt to toss two, rhree or five rain is not certain water the fertilized At Current Thinking we wish. T here is one thing I'd like years of ic into the "You can't mke it lawn gently. you tO keep in mind, however, it's '\As Maine Goes," the Maine Net with you" column. In May, also an application of 2- the old story of Maine and its shore work News Sen,jcc regular Saturday am not one to frown on using 41) may b(l; given to control weeds. growing season. Don't be disappoint 1 night program, departed from its part of Sunday for good wholesome If 2-40 is used be certain to follow ed in your lack of flowers because usual format last month and presented recreation and getting better acquaint direction on the package precisely for you failed to check on "days co ma a show built around the question: ed with one's o.wo family. To impropeiJy applied . the grass itself turity'' when buying seeds. have Docs the United Sores Face War?" developed this way of life, however, and adj:~nt material can be injured. These are the days you watch for Speakers on the special broadcast to tl1e complete disregard of our own The Biggest job is filling in bare wild greens - dandelions and fiddle were Senator Owen Brewster, Gov religious and spiritual devclopemenc. spots, or:/ the lawn is too far gone heads being the most popular in New ernor Horace Hildred, , Adjutant I helievc, is not an expression of the the makrf11:: of a new sod. In treating England. There arc many others General George M. Carter and Assist highest type of wisdom. We arc bare spots losen the soil w ith a steel however, which are delicious eating. ant Attorney General Num..i F. spiritual beings and our spiritual na rake or some convenient tool, sow They arc easily identifiable after re Napolitano. · ture needs nurture. seed, roll and keep the spots well ferring to Extension Bulletin No. 324, The show was handled in an inter A well-known psychiatrist in com watered until the grass is well grown. "Some Edible Wild Greens." Speak view style, bringing out the thinking menting on man's need for spiritual If chc grass is thin, but the sod is ing of eating, tl1is orange Cream of these ranking citizens on that all ' MR . D . A.'- Jay Jostyn, the star food said, "There is more actual lift fairly solid, scratch the sod very light Pudding satisfies old and young alike. important question. The program ly, seed over the entire area, who plays the part of Mr. Disitrict and help in the Church service than so,v ( he.ard each Saturday at 7: 30 p. rtl. cover with a quarter-inch top dress Attorney on. the NBC show of the ORANGE CREAM PUDDING in any i;nedicine I ca1.1 give, ln the same name, b011sts an interesting over \.VCSH) was presented as a last analysis real fa1tli in God is the ing of sifted soil mixed with fertilizer, I package prepared v:milla pudding public sen·ice effort by the station. career in radio. He's considered most important need that man has." roll ;ind •'then water very gently. mix somewhat of an ora.cle on the future The one institution in your com 5 oranges Muke Old Lawns New of his profession by other radio munity which is prepared to help you 3 egg whites Ofteo an old lawn can', be repaired people. Read a complete article about Jake Brofee, agricultural director of meet that need is your Church. Seek cup sugar or rcjuvcriated; bot some have not 'J ostyn in next month's issue of The ¼ the Maine Broadcasting System, ad out a Church starting next Sunday been turned under, and times the Maine Broadcaster, especially pre Add: I Oraoge Cream Pudding, dressed a group of businessmen in and make Sunday the most valuable lawn must be rebuilt. tl'lis job' is best pared for Maine listeners . Prepare the vanilla pudding accord- Springfield, Mass., this month. day in your life.' April, 1948 THE MAINE BROADCASTER Page Three WCSH Exchanges Broadcasts With French Radio Yodeling Rambler's Topsham Woman Rev. Howard Hough Celebrates Maine Listeners Popularity Climbs Wins Contest Hear Program Mrs. Robert Dow of Topsham was Anniversary Of Radio Church the winner of a new Robe.rt Merrill From Nantes reco.rd-album this month in a contest conducted by ,vcsH and the RCA Victor Con;pany, sponsor of the Robert Merrill Show (Sudays at 2:00 P· m.). Mrs. Dow, whose ~orne is at 56 !-:Im Sr., Topsham, wrote a letter of less than JOO words, requesting Mer rill co sing "When Day ls Done." She cxpla1ned, her reasons why she parti cularly nRect the rune in her contest letter: Tl)e contest was conducted durjng the l~t rwo weeks of February and more i;han 50 lcner~ we1·c cnrered in the competition. Mrs. Dow's Jett.er has been entered in the national con test being conducted by BC and the Robei:t Merrill sponsors. J udges for the local contest were Don Rix program director Arthur Owens, Phil Johnson and Hal Dyer. RA RE PHO TO£'-T be photograph at left was taken in the WCSH studios in Listeners tu v\lRDO, Augusta, arc 1926, shortly nftcr the Rev. Hough started his radio church . The photo at hearing a new program of songs and yodeling by Don Rix, radio's Yodel right was taken this month as he prepared to celebrate his 22nd consecutive Bangor Station Offers year on the 11ir. ing Rambler. Each Saturday at I: 15 p. m., Don answers the song requests New Mystery Production - T he Rev. H oward Hough, Pas Ellis O'Brien of listeners, sings a special hymn and 0. tor and founder of the First Radio concludes his program with a "motto Mystery fans now are finding a Pa.rish Church of America, observes Irish Honor Day Last month, Radio Station vVCSH for the day." Since his first broad choice assortment of thrills and chills his 22nd anniversary in radio this - key station of the J\fainc Broadcast cast on ,vR DO some two months each Friday ac 10:00 p. m. over month. Since April, 1926, the famous Singer-comedian Dennis Day ing System- participated in an inter ago, he has received enough fan mail \VLl3Z, Bangor, on T he Haunting radio clergyman has presented his was presented the Irish Radio and nacional exchange of programs with ro fill rwo pick-up delivery trucks. Hour. Detecri,·e stories, psycholog Sunday services over \,VCSH and Screen Award of the Ancient the French Broadcasting Ststcrn - Don was first heard on the air ical studies, excitiog tales and stories Orde.r of Hibernians at a St. Pat Radio diffusion Francaise. The evenc of the supernatural are skillfully en other Maine and New England sta through WRDO's popular talent pro tions. rick's Day dinner March 17 in Los was the sailing of the Rotary F riend acted on this shudder-evoking quar gram, Meet The Mike, and his work The idea for a radio church was Angeles. Eamon de Valera, form ship "Sr. Patrick" from Portland har drew so much favorable comment ter-hour. er prime minister of Eire, was bor and it's arrival, J3 days lacer in Listeners who like to turn down born when Rev. Hough was a young chat he is now featured on his own ministerial studeor. \Nhile others guest of honor and screen actress Nantes, France. show. rhe lights while the wind moans un Maureen O'Sullivan, winner of the Through a special program, prepar easily in the deep of night will find were debating whether rndio would Don lives in Winthrop with his ever amount co anything, Rev. Hough award last year, made the pres ed in French by WCSH, listeners in parents, four brothers and a sister. in The Haunting Hour a program of entation. The award was a statu antes were able to hear a description eerie suspense and excitement. realized its great potentialities i1 the He attends Winthrop High School field of religion. ette of Sr. Patrick. of the ceremonies held just before where he is active in football and He organized the First Radio Parish the '·Sc. Patrick" set sail for France. swimming. His favorite hobby is a Practical Joke Church- the first in America- and ob ln return, the FrencJ1 Broadcasting daily 'guitar and song' session with tained the sanction of \,VCSH to pre System mer the vessel in Nantes and his brother Bob. Even the master of ceremonies, sent radio church services each Sun Swing Circle Program broadcast a description of its arrival. Don says his formula for daily Jiv Ralph Edwards of NBC'c Truth or day. Lacer, he incorporated the 7:'hc Nantes broadcast, voiced in Eng ing can be summed up in an aphor- Consequences show, isn't immune church, and named a board of direc Gets Mail From China lish, was_ handled by Esther Howard, _._,,...__;5r,i--which he featun..,! vn v•K -of his from li-.tving--practt-.;al jokcs- playc
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Who Are They? T his is the last in a special series of cartoon puzzles presented by The Maine Broadcaster. Artist Sam Berman has drawn this ros ter of amusing caricatures to see if ycm can identify the radio stars and programs represented above. Each coricature represents a well known N BC radio personality. You've seen their pictures from time 'to time in The Maine Broad caster. Toke II careful look, and then turn this page upside-down to learn how accurately you named them. Juc;,g uc.lbO]IV ·01 (Apn f lll!N\. ;))~a> uos>t::>!J3 ;is!no'l ·6 ;J)IICJ11Q AWlll!f '8 9 10 7 8 X!PU;}fl IUC!lf!M. . L )f.lB(:) Appng · s A] !Wc,,1 4:l!JPIV :>l(L '9 A:>(O:] .,p;,~ .. ·t, Tubular Recordings WRDO Launches Drive (A]!WC.-J. s,ucw WO) MeBS Heads Attend Blonde From Boston Confound PJatterman For Highway Safety JTIO(JJCU .r:itpo1,v pu& .rotpu,:1 '( Washington Dinner ( A;JUJOl 1 1 An interesting ,·ariety of old phon •lV lO!.tlS!Q 'J]I\I) 11A.1sof Ar.f ·z Be Won't Typed ograph records hns been mailed to Augusta's NBC station, \iVRDO, Four MeBS stnffers attended the l(::>UA'J J;)t)d announces the inauguration of a 13- WLBZ's Musical Clock program for New England Regional Network's ·OlS!.Tll:) pur. .t.iqalS JOIJf.;)I:( 'I week highway safety campaign dur the ·'old record'' contest-a feature :rnnual congressional dinner in \Nash ing April, May and June. The drive The one thing that never worries of the c.'lrly morning show. Bur, in1Xton. William H. Rines, Managing will be conducted in cooperation actress Doris Da Icon is that she will disc-chief Eddie Owen ran into a with a number of merchants and director; td Guernsey, WL.BZ mana become "typed" in the p:trts she plays. puzzler when listeners sta.rted mail community organiwrions in Augusta. ger; Jack Arwood, \VRDO manager, During her career on the stage and ing in some of the out-dated cylin~ Gardiner and Hallowell. anJ John Hogan, Jirector of the Peggy Lee Sundae rndio she has run the gamut from a drical records that were used in years Taking the theme, "Save A Child's fl laine Network News Service, reprc role as a sophisticated "ocher" women past. Life," the campaign will include scnred the Maine Starions. Peggy Lee, blonJe and lovely sing ro a naive and beguiling young Eng S<>me of the ancient· selections bear lish girl. weekly safety programs on Sunday Among prominent guests ac the er on the Jimmy Durante Show re the labels: Gold Moulded Record Another thing that has made Doris afternoons with prominent speakers Mayflower Hotel affair were , vayne cently gave something new in the and Oxford Record. way of Holl ywood panics. Peggy the envy of other actresses is the in a heavy schedule of highway safety Coy, cha.i.rman of the Federal Com The plarter problem is how to play announcements each day-a school invited about 40 friends to a picnic reresrfog group of leading men she municarions Commission; George them on the air. Modern turntables essay contest with $100 in prizes - at which Norwegian dishes were has played opposite. They induce Sterlin~, commissioner, and fonner arc not geared to reproduce these old poster displays - direct mail-and a served. To rop ir off. she served a Rex Harrison, Henry Fonda, Dennis Peaks Island resirlenr; J ostin MiUer, fashioned recordings, and so the Mus scrie.~ of newspaper announcements. super ice cream sundae. King and Clifton ~ 'ebb. president of the Nation:11 Association icnl Clock has been unable to locate St:ition manager Jack iAtwood has Peggy's recipe for the sundae iA rail and willowy blonde from a record player designed for these of Broodcasters; Senator Owen Brew in been planning the campaigu for some cludes the following: three scoops Boston, Miss Dalton bas the sleek and curly waxings. Can anyone relieve ster, Rep. Margaret Chase Smith, sophisticated look, as well as the cirne. Already more than 50 sub of vanilla ice cream, top with fresh the situation? Rep. Frank Fellows and Rep. Robert voice. for playing the role of Alice scribers have pledged themselves to strawberries and a dash of pecan nuts, work on the drive and a number of Hale. Cameron Smith on the NBC serial, plus four ounces of Chauvcnct Young \1/idder Brown. The pro radio role ii; a 'heavy'," said Doris organizations have offered support, During the dinner, the New Eng sparkling burgandy, poured over tho The plan has been endorsed by the land Round Table was presented as gram is heard Monday through Fri Dalton. "I like it because it counter entire suodae. Peggy reports the day at 4: 15 p. m. over \1/CSH, bulanccs mwy of rhc stage roles I National Safety Council. R. part of the program. guests loved it, r.nd who wouldn't? WRDO ;md vVLBZ. "Although my ha ve played." A pril, 1948 THE MAINE BROADCASTER Page Seven Favorite Comedy Team Now Featured On WLBZ WRDO Program Easy Aces Return The Helpful Fan Manager Wi ns To Radio After BOUTONlERES CROCHETED Promotion Prize BY WOMAN AS GlFl'S FOR Long Absence H EIDT AND HIS BAND Don Powers, vVRDO program Each weekday, Monday through manager, recently received word Friday at 9 a. rn. Freese's presents the from the Toni Company that he has program Easy Aces on \VLBZ, Ban won third prize, an Emerso1~ port gor. Pictured at left are Jane and able radio, in a nationwide radio pro Goodman 1.~cc whose easy-going motion contesr. The Toni Company, comedy scyle has made Easy Aces one sponsors of the Nora Drake program, of America's top programs. (NBC, 11:00 a. m., Monday thru Fri Jane and Goodman Ace have been day) ran the cont~t a!Il~ng pro doing their program for so long that motion men of r:1d10 stat1oos and they often become confused over offered prizes ro those doing the best whether they are themselves on the job in promoting the show. program, or off the air. Thus many Most interesting of th~ '_NRI)O adventure.~ they encounter in private ideas was a two week wnte-m con life find their way into tl1e script. test. Entrants wrote a letter, in 25 Easy Aces is written by Goodman words or less, on the subject, "Why Ace, who has been writ.mg this and I Like Nora Drake Program." For chat since he was J 7 and a student the three best letters, the writers in Northeast High School, Kansas were sent a free T ooi Home Pem1a- City, Missouri. The first recogni neoc. . J ane and Goodmon Ace tion he received for his writing was Assisting Powers in the campaign a prize for his paraphrase of Guy De were Dan Kelly and Creighton Hill. Maupassant's fnmous short story, "A The contest was featured on their J' iece Of String." He edited the programs, the 1400 Club and the Anne Sargent Of Radio And Screen school paper during his senior year. Noonday Revue. At 19, Ace joined the staff of the Those writing the winning letters Kansas City Post-Journal as drama were Mrs. James E. Murphy of Ran Studies Ballet To Aid Acting Career critic. His cousin, Hy White, got dolph, Miss Attalie Boynton of him the job. vVhite was a press agent Hallowell and Miss Yvonne LaV as Horace H eidt and figured if Goodman was drama seur of Augusta. About a year ago, critic he could get "breaks" for his vVRDO received nationwide acclaim Many radio stars have large fan fol clients. Ace stayed with the paper in radio circles in winniog second lowings and inspire fan dubs; many J2 years before breaking into radio. prize of $500,00 in an Eddie Cantor receive gifts galore from admirers. lu 1928, Goodman talked Jane into promotion contest. But here's a fan who really docs marying l1im. She had been his something very useful to show her "flame" in high school, although Jane esteem. didn't know it at the time. But tl1e It's Miss Gertrude Gocdel of E. pcrsist:tnt Ace finally convinced her. Waring To Extend Rockaway, L. I., who makes those Radio came to Goodman Ace, and boutonieres which have come to be vice versa, on station KMBC, Kansas Choral Courses the trademark of Horace Heidt and City, wh~re Ace was billed as "The the members of his band on the NBC Movie Man". For Teachers Philip Morris Night witll H orace One evening early in 1930, Ace was Heidt (Sundays, 10:30 p. m.). on the :iir with his "Movie M:111" pro Miss Goede! began crocheting the gram. Jane was in the studio witl1 lapel decorations nine years ago, and him. The Talent for the following her interest hasn't flagged since then. fifteen-minutes didn't show up and She supplies H eidt himself with a the program producer cold IA.cc co constant flow of these crocheted· car keep miking. He and Jane ad-libbed nations in both white and blue; those fiftfen minutes, an_d got so much .fan_ for rhe 18 rncn of the orche~ua are mail that the program became a blue. When one batch becomes fixture. soiled, Miss Goede! makes a complete Both listeners and those in radio new set. They are, of course, more have acclaimed Easy Aces. Fred practical than real flowers in every Allen says: "Goodie Ace is Amer respect, besides being distinctive in FAIR AND WARMER- Pert Anne Sergent takes time out from her busy ica's greatest wit.'' vValter Winchell appearance. ooting schedule to model the latest fashion in play clothes for the outdoor says: "Orchids to Easy Aces pro Heidt receives hundreds of letters season. Anne, who recently had a lead part in a Broadway show, plays a gram which holds up hlllldsomely every day from young aspirants seek featured role in the new !ilm, "Naked City," and regularly appears on NBC's with an undimished quota of laughs, ing ro appear on the program, and T he Right To Happiness progr-am as Deborah Nelson, the district attorney's and Newsweek Magazine calls them his talent scouts average 3,000 audi sister. • "\ <\ radio institution." tions weekly. The most talented young performer then appear before Anne Sargent, successful .radio, audiences at the Heidt theater stage theuter and movie player, takes cwo Trends In Music shows in various cities. Their ap dancing lessons a week with New Contest For Charity plause determines which of the York's New Dance Group to further Scott Colton, emcee of the WCSH Daisy Bernier aspirants will be chosen for the broad her acting career. Truth or Consequences famed cast finals. ft is the studio audience Swing Circle, will author an article The hazel-eyed miss is studying "walking man" contest, one of the appearing in next month's gala issue For many years listeners to the at the air show whose applause final baUet and modern dancing. "I take biggest contests of its kind e,v<:r con ly decides each session's winner. uf the Maine Broadcaster on tile sub Fred vVaring Show on NBC have l>aller," Anne says, "because it gives ducted, brought in approximately a ject of American popular music. Col admired the precision of his glee club. an actress greater poise and balance million dollars for the American ton, a former orchestra leader and Music educators throughout the for the stage. My lessons in modern Hean L<\ssociation. More than 1,350, Hollywood player, will present his country have written for informa dancing help, too, because tlley make 000 letters were received and tl1e let views on trends in music which he tion about the methods of training my stage actions more fluid and flexi ters averaged :ibout 72c each in contri feels arc altering American musical and rehearsal. ble in front of an audience." butions from listeners. tastes. 1n order to assist choral directors Anne seeks co be a perfectionist in and teachers, Waring published pam her work and in addition to her danc phlets about his method of choral ing lessons, finds time in her busy singing and rehearsal. But that was acting sc.:hedule for voice coaching not enough, so several years ago War and instruction in French conversa ing established a choral workshop. tion. Last summer Waring ran the choral The young actress was born in workshop foe eight weeks for over West Pittston, Pa. She studie Page Eight SAMPLE COPY April, 1948 Documenta~y Show Aillls At Painless Education Dennis Day's Naive Bill Stern Elected 'Living---1948' Girl Friend Finds Sportscaster Head Home-1,own Career Bill Stern, N BC's director uf sports, Keeps Listeners has been elected president of th