Frette Ultimate
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Product Guide EVOLUTION.pdf 1 05/07/2019 11:06:2011:07:35 FRETTE FRETTE Through New Eyes Through New Eyes Frette’s story has always been written with reference to luxury, quality, The sumptuousness of our new design world is built on textures as well as indulgence, and great design. We are now pleased to reveal a new chapter of patterns. It is expressed through the sophisticated layering of luminescent that story. A new vision born out of the desire to speak to a broader and weaves and glowing tweeds with contrasting laces, linens, cashmeres and more diverse audience of customers, or characters, as we like to call them. Our suedes. The ultimate textural and deliciously tactile layering elements are our vision sets out to make Frette an integral part of their style of living. Our incomparable, luxurious furs: Sheared Caramel Mink and Red Fox add a characters maybe loyal collectors looking for new treasures; they may have grounded warmth, for instance, while Pastel and White Fox speak of ethereal grown up with Frette since childhood, and now wish to carry on the tradition luxury. through their own narratives; or they may be first-time Frette customers, We have created a world that invites our clients and friends to visit Frette furnishing their apartments or looking for beautiful pieces that compliment again and again, and enjoy new discoveries. And there is a great deal to their lifestyles. explore: beyond linens, deep ranges of pillows and throws to accessorize even the most special of living spaces, as well as small gems like intricate boudoir pillows and embroidered hand towels. Every piece conjures the elegant ease of Whilst staying true to Frette’s elegant roots, our new vision embraces the way the Frette style of living. we live now. The old decorum has mellowed. We are less concerned with boundaries and rules; we seek more self-expression in design. To embody this To share our new vision, we have created a new communication portfolio, change, we have created a design formula that speaks to our new vision. We focused on our characters as they make Frette an integral part of their style of call it product agility. This approach allows us to move away from the living. Our characters’ stories are told in short narrative films and constraints of seasonal collections, to offering an assemblage of sensational photography albums, showing them in day-to-day settings, interacting with single elements that work together in nearly endless combinations, always in Frette pieces. Quotes and focused product images follow their stories in the perfect harmony. These new pieces embody at once elegant simplicity and albums, inviting readers to create their own narratives and make their own uncommon sumptuousness. They come together to create infinite design choices. The images are natural, easy and nonchalant. They pair the classic moods, from minimalist to elaborately extravagant, from geometric to romantic with the contemporary, showing Frette’s products in a way that reflects and ornate. today’s style of living. Frette Through New Eyes was born of a creative collaboration between Frette’s team, now headed by newly appointed CEO Filippo Arnaboldi, and Our new design language transcends trends, drawing on motifs with deep design creative Cristina Azario. Filippo joined Frette in 1999 and was made roots and symbolic meanings across time and cultures. Herringbones, Links, General Manager of the Americas in 2011, and brings a unique perspective Chains, Ornate Medallions, Pearls, Shagreen, and Basket Weaves are key and passion for the brand to bear on this project. Cristina, Creative Mind of design elements of our new vision; their origins may be traced to ancient Frette Through New Eyes, was born into the world of Italian haute couture China, Egypt and Rome. These motifs, synonymous with timeless style, and came to New York as part of the founding design team at Donna Karan. remain central to design and fashion today. We have interpreted these Cristina was the Creative Director at Frette before launching her own design enduring motifs into pieces with new energy, passion and the attention to studio. Filippo and Cristina share a deep understanding of the company’s detail that speaks of our heritage. Our unique expression of these elements history and legacy, and together they possess a unique ability to look at Frette ensures that they will be recognizable as Frette and only Frette and, over time through new eyes. they will become iconic pieces from an iconic brand. Product Guide EVOLUTION.pdf 2 05/07/2019 Product11:07:35 Guide EVOLUTION.pdf 3 05/07/2019 11:07:35 FRETTE CLASSICS Product Guide EVOLUTION.pdf 5 05/07/2019 11:07:35 FRETTE CLASSICS COLLECTION: Bicolore FR2934 •Bold and minimal •Displays a contrasting cotton sateen colored band •Our woven 100% extra-long staple cotton yarns Made in Italy White/Milk White/ White/ BB14 Savage Beige Greycliff BE79 BN45 White/ White/Celadon Green Light Azure BV90 BZ68 As pictured: Bicolore in White/Savage Beige BE79 Composition 100% cotton. Sheet in cotton sateen piece dyed with cotton sateen colored borders with side borders. Shams in cotton sateen piece dyed with cotton sateen colored borders. Finishing with Construction hemstitch. Bottom sheet in coordinated cotton sateen. Duvet cover in cotton sateen piece dyed with cotton sateen colored borders. Care instructions: Please refer to the care guide. Product Guide EVOLUTION.pdf 7 05/07/2019 11:07:35 FRETTE CLASSICS COLLECTION: FRETTE CLASSICS COLLECTION: Doppio Ajour FR0401 Cotton Sateen •Versatile and silky smooth cotton •Features two lines of drawn-work Bottom Sheet hemstitch, creating a stately border on FR0000 sheets, pillowcases and duvet covers •Our 100% extra-long staple cotton yarns •Prized for its strength and cleanliness Made in Italy •Perfect complement to our Classics Collection cotton sateen sheets Made in Italy White Milk Savage Beige White Savage Beige B101 2136 2216 B101 2216 Greycliff Celadon 0313 Green 6416 Milk Greycliff 2136 0313 As pictured: Doppio Ajour in Savage Beige 2216 As pictured: Cotton Sateen bottom sheet in White B101 Composition 100% cotton. Composition 100% cotton. Sheet in cotton sateen piece dyed with side borders. Shams in cotton sateen piece Construction dyed. Finishing with a double hemstitch. Bottom sheet in matching cotton sateen. Construction Cotton sateen bottom sheet with elastic corners Duvet cover in cotton sateen piece dyed. Care instructions: Please refer to the care guide. Care instructions: Please refer to the care guide. Product Guide EVOLUTION.pdf 8 05/07/2019 11:07:35 Product Guide EVOLUTION.pdf 9 05/07/2019 11:07:35 FRETTE CLASSICS COLLECTION: FRETTE CLASSICS COLLECTION: Triplo Popeline FR6325 New Popeline •Pure cotton popeline finished with three lines of satin-stitch embroidery framing Bottom Sheet FR6386 Made in Italy •Luxurious smooth but crisp cotton popeline •Fabric originated for the Vatican in the 15th century •Perfect complement to our Triplo Popeline sheets Made in Italy White/Milk White/Savage Beige BE79 BB14 White B101 White/Black White/ Slate Grey As pictured: Triplo Popeline in White/Black BN01 BN01 BN51 As pictured: Popeline Bottom Sheet in White B101 Composition 100% cotton. Composition 100% cotton. Bed set in popeline cotton with triple line embroidery. Shams in popline with triple Construction piping. Bottom sheet in matching popeline. Duvet cover in popeline with triple piping. Construction Bottom sheet in popeline with elastic corners Care instructions: Please refer to the care guide. Care instructions: Please refer to the care guide. Product Guide EVOLUTION.pdf 10 05/07/2019 11:07:35 Product Guide EVOLUTION.pdf 11 05/07/2019 11:07:35 FRETTE CLASSICS COLLECTION: FRETTE CLASSICS COLLECTION: Ultimate Frette Bottom Sheet Ultimate FR6327 •Rendered in cotton sateen FR6387 •Perfect for modern yet elegant style •Our 100% extra-long staple cotton yarns woven into a sumptuous and silky •Prized for its strength and cleanliness Made in Italy •Perfect complement to our Ultimate Place Holder 1000TC cotton sateen sheets Made in Italy White Milk White Milk B101 2136 B101 As pictured: Ultimate in White B101 2136 As pictured: Cotton Sateen 1000TC in White B101 Composition 100% cotton. Composition 100% cotton. Sheet in cotton sateen piece dyed with side borders. Shams in cotton sateen piece Construction dyed. Finishing with a simple hem. Bottom sheet in matching cotton sateen. Duvet Construction Cotton sateen bottom sheet with elastic corners cover in cotton sateen piece dyed. Care instructions: Please refer to the care guide. Care instructions: Please refer to the care guide. Product Guide EVOLUTION.pdf 12 05/07/2019 11:07:35 Product Guide EVOLUTION.pdf 13 05/07/2019 11:07:35 FRETTE CLASSICS COLLECTION: FRETTE CLASSICS COLLECTION: Grace Grace Bottom Sheet FR6238 •Silky 600 thread count cotton sateen •Finished with a comely shade stitch hem FR6241 •Sheet sets sold with shams, bottom fitted •Our 100% extra-long staple cotton yarns sheets are solid sateen woven into a sumptuous and silky 600 thread count sateen •Prized for its strength and cleanliness Made in Italy •Perfect complement to our Grace cotton sateen sheets Made in Italy White Milk B101 2136 White Milk As pictured: Grace in Milk 2136 B101 2136 As pictured: Cotton Sateen 600TC in Milk 2136 Composition 100% cotton. Composition 100% cotton. Sheet in cotton sateen piece dyed with side borders. Shams in cotton sateen piece Construction dyed. Finishing shade stitch. Bottom sheet in matching cotton sateen. Duvet cover in cotton sateen piece dyed. Construction Cotton sateen bottom sheet with elastic corners Care instructions: Please refer to the care guide. Care instructions: Please refer to the care guide. Product Guide EVOLUTION.pdf 14 05/07/2019 11:07:35 Product Guide EVOLUTION.pdf 15 05/07/2019 11:07:35 FRETTE NEW FRETTE CLASSICS COLLECTION: CLASSICS Single A'jour F00409 •Versatile and silky smooth cotton •Features two lines of drawn-work hemstitch, creating a stately border on sheets, pillowcases and duvet covers •Finished with simple hemstitch Made in Italy White Greycliff Milk B101 0313 2136 As pictured: Single A'jour in White B101 Composition 100% cotton Construction Sheet in cotton sateen piece dyed with side borders.