OCM118.1-04-12

MEMORANDUM OF UNDERSTANDING

Between Chamber of Commerce and Industry Incorporated And Main Roads, South West Region And Serpentine-Jarrahdale Shire

With Regard to Discover Peel Project Billboards

Key Principles The following principles underpin this Memorandum of Understanding:  In the spirit of collaboration the two billboards owned by each of City of , Serpentine-Jarrahdale Shire and the (The Owners) located on the Forrest will be maintained and used appropriately to achieve Royalties for Regions-funded Discover Peel project objectives, namely: i) to showcase the diverse regional destinations and attractions of the Peel Region; ii) to prompt and increase awareness of Peel destinations in order to entice travellers to the region’s diverse experiences; iii) to coordinate with and maximise the marketing collateral developed through the Discover Peel Project to ensure the ongoing sustainability of all marketing collateral iv) Local Government Authorities will own the billboards and be responsible for their ongoing integrity; v) the images will not become faded/tired/outdated/defaced;  An annual review of billboard activity and this document will take place in January of each year.  The billboards will not contain commercial advertising (promotion of regional iconic events are acceptable – to be installed a maximum of 4 weeks before the event and removed the first working day after the event has been held. The logo(s) or company name(s) of a sponsoring entity(s) or affiliation(s), shall not exceed 20% of the total area of the sign face).  Amendments to this MOU will be negotiated and agreed by all parties.

City of Mandurah, Serpentine-Jarrahdale Shire, Shire of Murray undertake to: Ensure compliance with the above principles by: i) Including their two billboards on their Asset Register and incorporate them into internal depreciation, insurance, graffiti removal and maintenance programs; ii) Removal of graffiti and rectification of any sign damage, on any part of the sign structure, shall be arranged promptly by the sign owner. In regards to OCM118.1-04-12

graffiti, offensive graffiti to be removed on the same day, all other graffiti to be removed within 3 working days. iii) Installation and maintenance activities (including re-skinning) shall be subject to the requirements for making application to undertake ‘Works on Main Roads’ as set out in Main Roads’ website at www.mainroads.wa.gov.au. iv) collaboratively re-skinning the imagery to reflect Discover Peel Project objective and Main Roads WA requirements by informing Peel CCI of intent to re-skin and obtaining Main Roads and Peel CCI approval for the imagery. v) maintaining project logos and www.mandurahandpeel.com as the call to action and direction to the project’s webpage; and vi) excluding any other call to action, named advertising or logos vii) re-skinning at least once per year with a maximum of 2 years for the renewal of the main template and design with agreement by the Peel CCI. The main template must always include the directional indicators, R4R Logos, Peel CCI Logo, Mandurah & Peel Logo and the website mandurahandpeel.com viii)Due to the nature of parties involved, the final artwork needs to be compliant with the MoU and must be forwarded to the Peel CCI for approval. Parties agree that costs cannot be recouped if artwork is not approved by Peel CCI or Main Roads ix) Costs for all works need to be paid in advance by the party applying to re-skin or engage maintenance. Payment for artwork does not guarantee final approval.

Peel Chamber of Commerce and Industry will:  Coordinate the annual review of billboard activity and the MOU document in January of each year.  Peel CCI, will negotiate with each party, an administration fee for the coordination of the Billboard activity and for all other marketing collateral for the Discover Peel project.

This agreement is an ongoing document with annual reviews.

______

Signed on behalf of:

Peel Chamber of Commerce and Industry Inc.

Name: …………………………………….

Signature: ………………………………..

Main Roads, South West Region

Name: …………………………………….

Signature: ………………………………..

OCM118.1-04-12

AND

Signed on behalf of:

Serpentine-Jarrahdale Shire

Name: …………………………………….

Signature: ………………………………..