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Chapter 01 1
Chapter 01 1. Introduction McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organization, product or service. The brand image represents how consumers view the organization. Branding only works when an organization behaves and presents itself in a consistent way. Marketing communication methods, such as advertising and promotion, are used to create the colors, designs and images, which give the brand its recognizable face. At McDonald's this is represented by its familiar logo - the Golden Arches. Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what McDonald's has to offer. The people McDonald's identifies as likely customers are known as key audiences. McDonald’s has come up with advertising campaigns to help combat the dropping sales such as its New Taste Menu, and this was geared toward the healthier consumer. The message was that the company was tasty and nutritious, friendly folks and fun could be found at McDonald’s. 1.1 Problem Statement McDonald’s has been forced to contend with a number of potential obstacles to growth in recent years, most notably stark criticism and a less-than-favorable global economic climate that has seen consumers reduce their discretionary spending. -
Application for Employment
APPLICATION FOR EMPLOYMENT The completion of this form does not indicate that there is any obligation on this Company to offer employment to the applicant. The personal information you provide in this document will be held by this company for a limited period of time only and will be used for the purpose of assessing your suitability for employment. It will be accessible to senior management staff only. You have a right of access to this information to ensure its accuracy. This is a Confidential Document subject to the Privacy Act 1993 SECTION ONE: Position Company: I.T. Watson Ltd trading as Freshchoice Richmond Position applied for: ______________________________________________________________________ I am available to work: Full Time – a minimum of 40 hours per week (as per an assigned roster) Part Time – less than 40 hours per week (as per an assigned roster) If your Application for Employment is accepted, when could You commence employment with Freshchoice Richmond?_________________________________________ What is your notice period with your current employer (if applicable)?____________________________________ SECTION TWO: Personal Information SURNAME or Family Names:____________________________________________________________________________________ First Name:____________________________________________ Middle Name:__________________________________________ Date of Birth: ______ / ______ / ______ Place of Birth:__________________________ Country of Birth:____________________ (If under 20 years old) Are you known or have you -
Newsletter Winter 2016 Issue
新 西 籣 東 增 會 館 THE TUNG JUNG ASSOCIATION OF NZ INC PO Box 9058, Wellington, New Zealand www.tungjung.org.nz Newsletter Winter 2016 issue ______ —— The Tung Jung Association of New Zealand Committee 2015—2016 President Gordon Wu 388 3560 Membership Kaye Wong 388 8060 Vice President Peter Wong 388 5828 Alex Chang 499 8032 Secretaries- English Valerie Ting 565 4421 Property Joe Chang 388 9135 Chinese Kevin Zeng 021 669628 Willie Wong 386 3099 Treasurer Robert Ting 478 6253 Newsletter Gordon Wu 388 3560 Assistant treasurer Virginia Ng 232 9971 Peter Moon 389 8819 Social Peter Wong 388 5828 Website Gordon Wu 388 3560 Elaine Chang 388 9135 Peter Moon 389 8819 Andrina Chang 499 8032 Valerie Ting 565 4421 Public Gordon Wu 388 3560 Peter Moon 389 8819 relations Please visit our website at http://www.tungjung.org.nz 1 President’s report……….. The past three months we have had extremely good weather and a lot of things have been happening which has made time go by very quickly. By the time you receive this newsletter, winter will have arrived and you will have time to read it! Since the last newsletter, the Association was invited to attend the launch of a rewrite of a book written by an Australi- an author on Chinese ANZAC’s. He had omitted that there were also New Zealand ANZAC’s, so it was rewritten to include the New Zealand soldiers during World War One. Robert Ting attended on behalf of the Association. A day excursion to the Wairarapa was made in early March. -
Issue 07 2017
Colossal Anticlimax Greener Pastures In Like Gillian Flynn Jordan Margetts watches the latest kaiju film, is Jack Adams tells us why we’ve got to let it berm, Caitlin Abley attempts to reinvent herself with a not blown (Anne Hath)away let it berm, gotta let it berm daytrip and a doo-rag [1] The University of Auckland School of Music GRAD GALA CONCERTO COMPETITION 10th Anniversary Thursday 4 May, 7.30pm, Auckland Town Hall. JOELLA PINTO JULIE PARK SARA LEE TCHAIKOVSKY CECIL FORSYTH TCHAIKOVSKY Violin Concerto in D major, Concerto for Viola and Piano Concerto No. 1 Op. 35 Mvt. I Orchestra in G minor Mvt. I, III in B flat minor, Op. 23 Mvt. I Free admission Patrons are strongly advised to arrive early to be assured of admission. ISSUE SEVEN CONTENTS 9 10 NEWS COMMUNITY STAMPING FEET FOR SHAKING UP THE SCIENCE SYSTEM Recapping the worldwide Less awareness, more tangible Marches for Science results needed for mental health 13 20 LIFESTYLE FEATURES TEA-RIFFIC YOU HAVIN’ A LAUGH? Different teas to dip your Craccum’s guide to the NZ Inter- bikkies into national Comedy Festival 24 34 ARTS COLUMNS REMEMBERING CARRIE SYMPHONIC FISHER SATISFACTION The stars will be shining a little Michael Clark takes a look at the brighter this May 4th magic of music in media [3] PRO1159_013_CRA SHAPE YOUR CAREER SHAPE OUR CITY We offer opportunities for graduates and students from a range of different disciplines. Applications for our Auckland Council 2018 Graduate and 2017 Intern Programmes will be open between 24 April – 11 May. -
A Case Study of the South Taranaki District
The Impact of Big Box Retailing on the Future of Rural SME Retail Businesses: A Case Study of the South Taranaki District Donald McGregor Stockwell A thesis submitted to Auckland University of Technology in fulfilment of the requirements for the degree of Master of Philosophy 2009 Institute of Public Policy Primary Supervisor Dr Love Chile TABLE OF CONTENTS Page ATTESTATION OF AUTHORSHIP ........................................................................ 7 ACKNOWLEDGEMENT ............................................................................................ 8 ABSTRACT ................................................................................................................... 9 CHAPTER ONE: INTRODUCTION AND BACKGROUND TO THE STUDY ................................ 10 CHAPTER TWO: GEOGRAPHICAL AND HISTORICAL BACKGROUND TO THE TARANAKI REGION................................................................................................ 16 2.1 Location and Geographical Features of the Taranaki Region ............................. 16 2.2 A Brief Historical Background to the Taranaki Region ...................................... 22 CHAPTER THREE: MAJOR DRIVERS OF THE SOUTH TARANAKI ECONOMY ......................... 24 3.1 Introduction ......................................................................................................... 24 3.2 The Processing Sector Associated with the Dairy Industry ................................ 25 3.3 Oil and Gas Industry in the South Taranaki District .......................................... -
Mcfamily MATTERS
McFAMILY MATTERS RMHC® New Zealand news for the McDonald’s Community New Zealand WINTER 2020 Photo credit: Evermore Photography Evermore credit: Photo A day in the life of a RMHC® New Zealand frontline worker Our Auckland Programmes Manager, Maia, recently shared her story on Three’s The Project. Every single day, Maia is tasked with ensuring that every cog in the machine that is RMHC New Zealand’s Auckland facilities is turning smoothly. Some days, she sorts last minute maintenance issues. Others, she lends a kind ear to families who’ve had a tough day on the ward. Her role is a constant juggle with a simple mission in mind: providing much needed accommodation and support to the hundreds of people in her care. Maia’s COVID-19 story is special. During levels 3 & 4, she chose to self-isolate from her family - as her son has compromised immunity. Maia put her own comfort and care aside to ensure that vulnerable families with a child in a hospital away from home were cared for and protected throughout the Frontline worker Maia and her family lockdown period. The view from the inside... Over the past few months, we’ve had to restrict our common areas, including our shared kitchens, cancel supermarket outings, as well as volunteer cook nights. Because of this, RMHC New Zealand families Our lovely staff and volunteers keeping our Ronald following have predominantly facilities clean and families fed safety procedures been housed at off- site, self-contained, and delivering groceries to families with their own accommodation and we’ve had to completely change kitchens, so all House families could stay safe in their our foodservice model. -
Woolworths Limited
20 July 2011 PRESS RELEASE FULL YEAR SALES RESULTS 52 WEEKS TO 26th JUNE 2011 SALES OF $54.1 BILLION FOR THE YEAR UP 4.7% EXCLUDING PETROL SALES UP 4.1% 2010 2011 Increase Statutory Statutory (%) (52 weeks) (52 weeks) Full Year by Division ($ millions) Supermarket Division 44,287 46,312 4.6% Australian Food and Liquor 34,675 36,176 4.3% New Zealand Supermarkets (NZD) 5,185 5,362 3.4% New Zealand Supermarkets (AUD) 4,131 4,111 (0.5)% Petrol (dollars) 5,481 6,025 9.9% Petrol (litres) 4,792 4,920 2.7% General Merchandise Division 5,975 6,014 0.7% BIG W 4,193 4,158 (0.8)% Consumer Electronics – Total 1,782 1,856 4.2% Consumer Electronics – Aust 1,260 1,286 2.1% Consumer Electronics – NZ (NZD) 341 322 (5.6)% Consumer Electronics – NZ (AUD) 270 248 (8.1)% Consumer Electronics – India 252 322 27.8% Hotels 1,102 1,153 4.6% Home Improvement 330 664 n.m Total Year to Date Sales 51,694 54,143 4.7% Total Year to Dates Sales (excluding NZ 5.1% exchange rate impacts) Total Year to Date Sales (excluding Petrol) 46,213 48,118 4.1% Woolworths Limited Chief Executive Officer, Michael Luscombe, today announced full year sales of $54.1 billion, a $2.4 billion or 4.7% increase on the previous year (4.1% increase excluding Petrol). Mr Luscombe said “This result has been achieved in a very challenging year for retail which saw continuing deflationary effects, the disruption caused by natural disasters, increased consumer caution and higher domestic savings rates. -
The Validity of Odd Pricing
Copyright is owned by the Author of the thesis. Permission is given for a copy to be downloaded by an individual for the purpose of research and private study only. The thesis may not be reproduced elsewhere without the permission of the Author. THE VALIDITY OF ODD PRICING A thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies at Massey University Judith L Holdershaw 1995 ABSTRACT Odd pricing refers to the practice of pricing goods just below the nearest round figure, for example, $9.99 instead of $10.00, or $1,995 instead of $2,000. to produce higher than expected demand at the price level concerned. Although the practice of odd pricing is prevalent in retailing, there is a lack of empirical evidence to verify the effectiveness of odd pricing as a strategy to increase demand. This thesis reports the findings of a study designed to test the assumption that odd pricing produces higher than expected demand resulting in a "kinked" demand curve. That is, a demand curve which is inconsistent with the traditional law of demand. Purchase probabilities, used to measure estimated demand for six household products at four price levels, were obtained from a sample of 300 consumers. For each product. showcards featuring two prices, one slightly above an even price point and one slightly belo~ the same price point. were presented to all 300 consumers. These prices served the purpose of creating top and bottom "anchor" points of the demand curve for the product concerned. The sample was further divided into three subsarnples of 100 consumers who each viewed either an appropriate even or odd "test" price. -
Woolworths New Zealand
PUBLIC VERSION Woolworths New Zealand Limited’s submission on the New Zealand Commerce Commission’s preliminary issues paper regarding the market study into the retail grocery sector 4 February 2021 (1) Introduction and Executive Summary (a) Introduction ● Woolworths New Zealand Limited (WWNZ) welcomes the opportunity to provide comments on the Commerce Commission’s (Commission) preliminary issues paper (Issues Paper) regarding the market study into the retail grocery sector (Market Study). ● The main body of this submission is broken into a number of sections below, each outlining key information about WWNZ's business and the wider sector WWNZ operates in. We trust that this information will help inform the Commission's approach to the Market Study. In Appendix One, we also provide responses to each of the specific questions posed in the Issues Paper (sometimes with reference to points made in the main body of our submission). ● WWNZ looks forward to continuing to assist the Commission in the Market Study, and we are happy to provide more detail to the Commission on any of the points raised in this submission. (b) Executive Summary ● WWNZ owns and operates 180 Countdown supermarkets, two Metros, and three “eStores” across Aotearoa New Zealand (which account for over [ ] of WWNZ’s sales). We are also the franchisor for 71 SuperValue and FreshChoice supermarkets, which are locally owned and operated businesses. We employ more than 20,000 team members throughout the country in our supermarkets, distribution centres, and central support offices. We partner with 1,400 suppliers, including 120 produce growers and 900 small suppliers,1 to on-sell food and other grocery products. -
Wayne T Smith Production Design
Wayne T Smith Production design Art direction Liquid effects Wayne’s been involved in commercial production for more than 30 years. Always in the art department, he’s worked with many of the industries best directors and busiest companies worldwide. He’s broad experience in all aspects of the craft makes him an invaluable team member. From designing to liquid effects, he’ll bring out the best in your project. Production design / Art direction / Liquids specialist. Wayne is based in Auckland, New Zealand. He works from Auckland and Los Angeles as a local. He’s a member of the IA. The Art Ranch Ltd. [email protected] +64 9 410 6552 NZ office +64 27 472 3787 NZ cell +01 310 405 6937 US / NZ voip Skype: waynetsmith www.waynetsmith.showreelfinder.com Bookings: Filmcrew; +64 9 377-6494 / [email protected] Commercials: Note: Job names in black indicate projects performed as designer/art director; grey indicate designer/art director + liquids specialist; names in blue indicate liquids specialist. Date Job Production Company Director 11/08 Alfa One Shooter Films Craig Howard 10/08 Coke Flying Fish / PSYOP Live Inc. Todd Mueller & Kylie Matulick 9/08 Samsung Original Films Jim Manera 7/08 Samsung Original Films Jim Manera 6/08 Milo Automatic Mike Oldershaw 6/08 Heineken Smuggler/Sweet Shop Steve Ayson 5/08 Wendy’s Shooter Films Craig Howard 5/08 Oki Shooter Films Craig Howard 4/08 Heineken Robber Dog Gaysorn Thavat 1 3/08 Coffee Bean Jealous Lovers Dennis Hitchcock 2/08 Burger King Cowley Films / Radical Chris Riggert 2/08 Travelers Ins. -
'If There's Not One Near You Now, There Soon Will
New Zealand Journal of History, 39, 1 (2005) ‘If there’s not one near you now, there soon will be’ AMERICAN FAST-FOOD CHAINS COME TO NEW ZEALAND* THE CURRENT (2004–2005) New Zealand television and billboard advertising campaign for Kentucky Fried Chicken (KFC) proclaims that its product is ‘Kiwi For Chicken’. Not only is the ‘fried’ aspect of its heritage elided, Kentucky has become New Zealand. Three decades after KFC’s arrival in New Zealand all that remains of its original marketing pitch is the chicken, flavoured with the ‘Colonel’s secret recipe’. Yet on Friday 20 August 1971, when KFC officially opened its first branch at the Manukau Road exit from the Royal Oak roundabout in Auckland — thus offering New Zealanders their first local taste of branded American fast food — the Americanness of the chicken was to the fore. Full-page advertisements in the Auckland Star (Figure 1) promoted the store’s opening with a large photograph of the company’s founder, Colonel Harland B. Sanders, and promises of free balloons for children. Live music from the Southern Bend Blue Grass Band accompanied the festivities.1 By the early twenty-first century, however, American fast food in New Zealand is so commonplace that we rarely notice it at all; ‘Kiwi For Chicken’ hardly raises an eyebrow. New Zealanders, of course, enjoyed take-away food prior to the arrival of KFC. Fish and hot chips, meat pies and sandwiches from New Zealand Railways were staples of the local eating experience. Moreover, American influence on food and drink consumption in New Zealand had a history prior to the 1970s. -
The Auckland District Licensing Committee Application for Off Licence Renewal by General Distributors Ltd at 144-150 Williamson
I hereby give notice that a meeting will be held on: Date: Thursday 27 May 2021 Time: 9:30am Meeting Room: Council Chamber Venue: Ground Floor Auckland Town Hall 301-303 Queen Street, Auckland THE AUCKLAND DISTRICT LICENSING COMMITTEE APPLICATION FOR OFF LICENCE RENEWAL BY GENERAL DISTRIBUTORS LTD AT 144-150 WILLIAMSON AVENUE, GREY LYNN TO TRADE AS COUNTDOWN GREY LYNN CENTRAL MEMBERS Chairperson Katia Fraser Member Wilson Young Member Deirdre Hilditch Wendy Stephenson HEARINGS ADVISOR Contact Telephone: 09 890 8159 or 021 708 832 Email: [email protected] Website: www.aucklandcouncil.govt.nz WHAT HAPPENS AT A HEARING At the start of the hearing, the Chairperson of the District Licensing Committee will introduce the Panel Members sitting on the hearing committee and he/she will briefly outline the procedure for the hearing. The chairperson also confirms that they and the committee members don’t have any conflicts of interest and are able to consider the application impartially. The Chairperson may then call upon the parties present to introduce themselves to the committee. The Chairperson is addressed as Mr Chairman or Madam Chair. Any party intending to give written or spoken evidence in Māori or speak in sign language should advise the hearings advisor at least five working days before the hearing so that an interpreter can be provided. Catering is not provided at the hearing. The Hearing Procedure The usual procedure for a District Licensing Committee Hearing is: • The applicant will be called upon to present his/her case either personally or through a representative. The applicant may be represented by legal counsel or consultants and may call witnesses in support of the application.