Newsletter Winter 2016 Issue
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Chapter 01 1
Chapter 01 1. Introduction McDonald's is one of the best-known brands worldwide. This case study shows how McDonald's continually aims to build its brand by listening to its customers. It also identifies the various stages in the marketing process. Branding develops a personality for an organization, product or service. The brand image represents how consumers view the organization. Branding only works when an organization behaves and presents itself in a consistent way. Marketing communication methods, such as advertising and promotion, are used to create the colors, designs and images, which give the brand its recognizable face. At McDonald's this is represented by its familiar logo - the Golden Arches. Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what McDonald's has to offer. The people McDonald's identifies as likely customers are known as key audiences. McDonald’s has come up with advertising campaigns to help combat the dropping sales such as its New Taste Menu, and this was geared toward the healthier consumer. The message was that the company was tasty and nutritious, friendly folks and fun could be found at McDonald’s. 1.1 Problem Statement McDonald’s has been forced to contend with a number of potential obstacles to growth in recent years, most notably stark criticism and a less-than-favorable global economic climate that has seen consumers reduce their discretionary spending. -
Contemporary China: a Book List
PRINCETON UNIVERSITY: Woodrow Wilson School, Politics Department, East Asian Studies Program CONTEMPORARY CHINA: A BOOK LIST by Lubna Malik and Lynn White Winter 2007-2008 Edition This list is available on the web at: http://www.princeton.edu/~lynn/chinabib.pdf which can be viewed and printed with an Adobe Acrobat Reader. Variation of font sizes may cause pagination to differ slightly in the web and paper editions. No list of books can be totally up-to-date. Please surf to find further items. Also consult http://www.princeton.edu/~lynn/chinawebs.doc for clicable URLs. This list of items in English has several purposes: --to help advise students' course essays, junior papers, policy workshops, and senior theses about contemporary China; --to supplement the required reading lists of courses on "Chinese Development" and "Chinese Politics," for which students may find books to review in this list; --to provide graduate students with a list that may suggest books for paper topics and may slightly help their study for exams in Chinese politics; a few of the compiler's favorite books are starred on the list, but not much should be made of this because such books may be old or the subjects may not meet present interests; --to supplement a bibliography of all Asian serials in the Princeton Libraries that was compiled long ago by Frances Chen and Maureen Donovan; many of these are now available on the web,e.g., from “J-Stor”; --to suggest to book selectors in the Princeton libraries items that are suitable for acquisition; to provide a computerized list on which researchers can search for keywords of interests; and to provide a resource that many teachers at various other universities have also used. -
Armed Communities and Military Resources in Late Medieval China (880-936) Maddalena Barenghi Università Ca’ Foscari Venezia, Italia
e-ISSN 2385-3042 Annali di Ca’ Foscari. Serie orientale Vol. 57 – Giugno 2021 North of Dai: Armed Communities and Military Resources in Late Medieval China (880-936) Maddalena Barenghi Università Ca’ Foscari Venezia, Italia Abstract This article discusses various aspects of the formation of the Shatuo as a complex constitutional process from armed mercenary community to state found- ers in the waning years of Tang rule and the early tenth century period (880-936). The work focuses on the territorial, economic, and military aspects of the process, such as the strategies to secure control over resources and the constitution of elite privileges through symbolic kinship ties. Even as the region north of the Yanmen Pass (Daibei) remained an important pool of recruits for the Shatuo well into the tenth century, the Shatuo leaders struggled to secure control of their core manpower, progressively moving away from their military base of support, or losing it to their competitors. Keywords Shatuo. Tang-Song transition. Frontier clients. Daibei. Khitan-led Liao. Summary 1 Introduction. – 2 Geography of the Borderland and Migrant Forces. – 3 Feeding the Troops: Authority and the Control of Military Resources. – 4 Li Keyong’s Client Army: Daibei in the Aftermath of the Datong Military Insurrection (883-936). – 5 Concluding Remarks. Peer review Submitted 2021-01-14 Edizioni Accepted 2021-04-22 Ca’Foscari Published 2021-06-30 Open access © 2021 | cb Creative Commons Attribution 4.0 International Public License Citation Barenghi, M. (2021). “North of Dai: Armed Communities and Mili- tary Resources in Late Medieval China (880-936)”. Annali di Ca’ Foscari. -
Sauces Reconsidered
SAUCES RECONSIDERED Rowman & Littlefield Studies in Food and Gastronomy General Editor: Ken Albala, Professor of History, University of the Pacific ([email protected]) Rowman & Littlefield Executive Editor: Suzanne Staszak-Silva ([email protected]) Food studies is a vibrant and thriving field encompassing not only cooking and eating habits but also issues such as health, sustainability, food safety, and animal rights. Scholars in disciplines as diverse as history, anthropol- ogy, sociology, literature, and the arts focus on food. The mission of Row- man & Littlefield Studies in Food and Gastronomy is to publish the best in food scholarship, harnessing the energy, ideas, and creativity of a wide array of food writers today. This broad line of food-related titles will range from food history, interdisciplinary food studies monographs, general inter- est series, and popular trade titles to textbooks for students and budding chefs, scholarly cookbooks, and reference works. Appetites and Aspirations in Vietnam: Food and Drink in the Long Nine- teenth Century, by Erica J. Peters Three World Cuisines: Italian, Mexican, Chinese, by Ken Albala Food and Social Media: You Are What You Tweet, by Signe Rousseau Food and the Novel in Nineteenth-Century America, by Mark McWilliams Man Bites Dog: Hot Dog Culture in America, by Bruce Kraig and Patty Carroll A Year in Food and Beer: Recipes and Beer Pairings for Every Season, by Emily Baime and Darin Michaels Celebraciones Mexicanas: History, Traditions, and Recipes, by Andrea Law- son Gray and Adriana Almazán Lahl The Food Section: Newspaper Women and the Culinary Community, by Kimberly Wilmot Voss Small Batch: Pickles, Cheese, Chocolate, Spirits, and the Return of Artisanal Foods, by Suzanne Cope Food History Almanac: Over 1,300 Years of World Culinary History, Cul- ture, and Social Influence, by Janet Clarkson Cooking and Eating in Renaissance Italy: From Kitchen to Table, by Kath- erine A. -
Issue 07 2017
Colossal Anticlimax Greener Pastures In Like Gillian Flynn Jordan Margetts watches the latest kaiju film, is Jack Adams tells us why we’ve got to let it berm, Caitlin Abley attempts to reinvent herself with a not blown (Anne Hath)away let it berm, gotta let it berm daytrip and a doo-rag [1] The University of Auckland School of Music GRAD GALA CONCERTO COMPETITION 10th Anniversary Thursday 4 May, 7.30pm, Auckland Town Hall. JOELLA PINTO JULIE PARK SARA LEE TCHAIKOVSKY CECIL FORSYTH TCHAIKOVSKY Violin Concerto in D major, Concerto for Viola and Piano Concerto No. 1 Op. 35 Mvt. I Orchestra in G minor Mvt. I, III in B flat minor, Op. 23 Mvt. I Free admission Patrons are strongly advised to arrive early to be assured of admission. ISSUE SEVEN CONTENTS 9 10 NEWS COMMUNITY STAMPING FEET FOR SHAKING UP THE SCIENCE SYSTEM Recapping the worldwide Less awareness, more tangible Marches for Science results needed for mental health 13 20 LIFESTYLE FEATURES TEA-RIFFIC YOU HAVIN’ A LAUGH? Different teas to dip your Craccum’s guide to the NZ Inter- bikkies into national Comedy Festival 24 34 ARTS COLUMNS REMEMBERING CARRIE SYMPHONIC FISHER SATISFACTION The stars will be shining a little Michael Clark takes a look at the brighter this May 4th magic of music in media [3] PRO1159_013_CRA SHAPE YOUR CAREER SHAPE OUR CITY We offer opportunities for graduates and students from a range of different disciplines. Applications for our Auckland Council 2018 Graduate and 2017 Intern Programmes will be open between 24 April – 11 May. -
Journal of Asian History
JOURNAL OF ASIAN HISTORY edited by Dorothee Schaab-Hanke and Achim Mittag 51 (2017) 1 Harrassowitz Verlag · Wiesbaden Editors / Contact: Dorothee Schaab-Hanke (Großheirath): [email protected] Achim Mittag (Tübingen): [email protected] International Advisory Board: Prof. Dr. Wolfgang Behr (Zuerich), Prof. Dr. Timothy Brook (British Columbia), Prof. Dr. Christopher Cullen (Cambridge), Prof. Dr. Roderich Ptak (Munich), Prof. Dr. Nicolas Standaert (Leuven), Prof. Dr. Barend Jan Terwiel (Hamburg) TheJournal of Asian History is a refereed journal. Zugang zur elektronischen Version / Access to electronic format Diese Zeitschrift kann auch in elektronischer Form über JSTOR (www.jstor.org) bezogen werden. This journal can also be accessed electronically via JSTOR (www.jstor.org). © Otto Harrassowitz GmbH & Co. KG, Wiesbaden 2017 This journal, including all of its parts, is protected by copyright. Any use beyond the limits of copyright law without the permission of the publisher is forbidden and subject to penalty. This applies particularly to reproductions, translations, microfilms and storage and processing in electronic systems. Copyediting and phototypesetting: Martin Hanke, Großheirath Language editing: Markus Conley Printing and binding by Hubert & Co., Göttingen Printed on permanent / durable paper Printed in Germany www.harrassowitz-verlag.de ISSN 0021-910X Contents Articles Maddalena BARENGHI, Ancestral Sites and Lineages of the Later Tang (923–936) …… and the Later Jin (936–947) Dynasties According to the Song Sources …………………… 1 MA Guang 馬光, Tributary Ceremony and National Security: ……………………………… A Reassessment of Wokou Diplomacy between China and Japan …………………………… during the Early Ming Dynasty ………………………………………………………………………… 27 Eugene Y. PARK, Dynastic Change and Politicide in Early Modern Korea: ……………… The Chosŏn Persecution of the Koryŏ Wang, 1392–1413 …………………………………… 55 CHO Hung-guk 조흥국 (趙興國), The 1592 Japanese Invasion of Korea ………………… and Diplomacies of Siam and China ………………………………………………………………… 87 Alexander K. -
Cereal Series/Protein Series Jiangxi Cowin Food Co., Ltd. Huangjindui
产品总称 委托方名称(英) 申请地址(英) Huangjindui Industrial Park, Shanggao County, Yichun City, Jiangxi Province, Cereal Series/Protein Series Jiangxi Cowin Food Co., Ltd. China Folic acid/D-calcium Pantothenate/Thiamine Mononitrate/Thiamine East of Huangdian Village (West of Tongxingfengan), Kenli Town, Kenli County, Hydrochloride/Riboflavin/Beta Alanine/Pyridoxine Xinfa Pharmaceutical Co., Ltd. Dongying City, Shandong Province, 257500, China Hydrochloride/Sucralose/Dexpanthenol LMZ Herbal Toothpaste Liuzhou LMZ Co.,Ltd. No.282 Donghuan Road,Liuzhou City,Guangxi,China Flavor/Seasoning Hubei Handyware Food Biotech Co.,Ltd. 6 Dongdi Road, Xiantao City, Hubei Province, China SODIUM CARBOXYMETHYL CELLULOSE(CMC) ANQIU EAGLE CELLULOSE CO., LTD Xinbingmaying Village, Linghe Town, Anqiu City, Weifang City, Shandong Province No. 569, Yingerle Road, Economic Development Zone, Qingyun County, Dezhou, biscuit Shandong Yingerle Hwa Tai Food Industry Co., Ltd Shandong, China (Mainland) Maltose, Malt Extract, Dry Malt Extract, Barley Extract Guangzhou Heliyuan Foodstuff Co.,LTD Mache Village, Shitan Town, Zengcheng, Guangzhou,Guangdong,China No.3, Xinxing Road, Wuqing Development Area, Tianjin Hi-tech Industrial Park, Non-Dairy Whip Topping\PREMIX Rich Bakery Products(Tianjin)Co.,Ltd. Tianjin, China. Edible oils and fats / Filling of foods/Milk Beverages TIANJIN YOSHIYOSHI FOOD CO., LTD. No. 52 Bohai Road, TEDA, Tianjin, China Solid beverage/Milk tea mate(Non dairy creamer)/Flavored 2nd phase of Diqiuhuanpo, Economic Development Zone, Deqing County, Huzhou Zhejiang Qiyiniao Biological Technology Co., Ltd. concentrated beverage/ Fruit jam/Bubble jam City, Zhejiang Province, P.R. China Solid beverage/Flavored concentrated beverage/Concentrated juice/ Hangzhou Jiahe Food Co.,Ltd No.5 Yaojia Road Gouzhuang Liangzhu Street Yuhang District Hangzhou Fruit Jam Production of Hydrolyzed Vegetable Protein Powder/Caramel Color/Red Fermented Rice Powder/Monascus Red Color/Monascus Yellow Shandong Zhonghui Biotechnology Co., Ltd. -
Mcfamily MATTERS
McFAMILY MATTERS RMHC® New Zealand news for the McDonald’s Community New Zealand WINTER 2020 Photo credit: Evermore Photography Evermore credit: Photo A day in the life of a RMHC® New Zealand frontline worker Our Auckland Programmes Manager, Maia, recently shared her story on Three’s The Project. Every single day, Maia is tasked with ensuring that every cog in the machine that is RMHC New Zealand’s Auckland facilities is turning smoothly. Some days, she sorts last minute maintenance issues. Others, she lends a kind ear to families who’ve had a tough day on the ward. Her role is a constant juggle with a simple mission in mind: providing much needed accommodation and support to the hundreds of people in her care. Maia’s COVID-19 story is special. During levels 3 & 4, she chose to self-isolate from her family - as her son has compromised immunity. Maia put her own comfort and care aside to ensure that vulnerable families with a child in a hospital away from home were cared for and protected throughout the Frontline worker Maia and her family lockdown period. The view from the inside... Over the past few months, we’ve had to restrict our common areas, including our shared kitchens, cancel supermarket outings, as well as volunteer cook nights. Because of this, RMHC New Zealand families Our lovely staff and volunteers keeping our Ronald following have predominantly facilities clean and families fed safety procedures been housed at off- site, self-contained, and delivering groceries to families with their own accommodation and we’ve had to completely change kitchens, so all House families could stay safe in their our foodservice model. -
Mao's War on Women
Utah State University DigitalCommons@USU All Graduate Theses and Dissertations Graduate Studies 8-2019 Mao’s War on Women: The Perpetuation of Gender Hierarchies Through Yin-Yang Cosmology in the Chinese Communist Propaganda of the Mao Era, 1949-1976 Al D. Roberts Utah State University Follow this and additional works at: https://digitalcommons.usu.edu/etd Part of the History Commons Recommended Citation Roberts, Al D., "Mao’s War on Women: The Perpetuation of Gender Hierarchies Through Yin-Yang Cosmology in the Chinese Communist Propaganda of the Mao Era, 1949-1976" (2019). All Graduate Theses and Dissertations. 7530. https://digitalcommons.usu.edu/etd/7530 This Thesis is brought to you for free and open access by the Graduate Studies at DigitalCommons@USU. It has been accepted for inclusion in All Graduate Theses and Dissertations by an authorized administrator of DigitalCommons@USU. For more information, please contact [email protected]. MAO’S WAR ON WOMEN: THE PERPETUATION OF GENDER HIERARCHIES THROUGH YIN-YANG COSMOLOGY IN THE CHINESE COMMUNIST PROPAGANDA OF THE MAO ERA, 1949-1976 by Al D. Roberts A thesis submitted in partial fulfillment of the requirements for the degree of MASTER OF ARTS in History Approved: ______________________ ____________________ Clayton Brown, Ph.D. Julia Gossard, Ph.D. Major Professor Committee Member ______________________ ____________________ Li Guo, Ph.D. Dominic Sur, Ph.D. Committee Member Committee Member _______________________________________ Richard S. Inouye, Ph.D. Vice Provost for Graduate Studies UTAH STATE UNIVERSITY Logan, Utah 2019 ii Copyright © Al D. Roberts 2019 All Rights Reserved iii ABSTRACT Mao’s War on Women: The Perpetuation of Gender Hierarchies Through Yin-Yang Cosmology in the Chinese Communist Propaganda of the Mao Era, 1949-1976 by Al D. -
The Validity of Odd Pricing
Copyright is owned by the Author of the thesis. Permission is given for a copy to be downloaded by an individual for the purpose of research and private study only. The thesis may not be reproduced elsewhere without the permission of the Author. THE VALIDITY OF ODD PRICING A thesis presented in partial fulfilment of the requirements for the degree of Master of Business Studies at Massey University Judith L Holdershaw 1995 ABSTRACT Odd pricing refers to the practice of pricing goods just below the nearest round figure, for example, $9.99 instead of $10.00, or $1,995 instead of $2,000. to produce higher than expected demand at the price level concerned. Although the practice of odd pricing is prevalent in retailing, there is a lack of empirical evidence to verify the effectiveness of odd pricing as a strategy to increase demand. This thesis reports the findings of a study designed to test the assumption that odd pricing produces higher than expected demand resulting in a "kinked" demand curve. That is, a demand curve which is inconsistent with the traditional law of demand. Purchase probabilities, used to measure estimated demand for six household products at four price levels, were obtained from a sample of 300 consumers. For each product. showcards featuring two prices, one slightly above an even price point and one slightly belo~ the same price point. were presented to all 300 consumers. These prices served the purpose of creating top and bottom "anchor" points of the demand curve for the product concerned. The sample was further divided into three subsarnples of 100 consumers who each viewed either an appropriate even or odd "test" price. -
The Dialectics of Virtuosity: Dance in the People's Republic of China
The Dialectics of Virtuosity: Dance in the People’s Republic of China, 1949-2009 by Emily Elissa Wilcox A dissertation submitted in partial satisfaction of the requirements for the degree of Joint Doctor of Philosophy with the University of California, San Francisco in Medical Anthropology of the University of California, Berkeley Committee in charge: Professor Xin Liu, Chair Professor Vincanne Adams Professor Alexei Yurchak Professor Michael Nylan Professor Shannon Jackson Spring 2011 Abstract The Dialectics of Virtuosity: Dance in the People’s Republic of China, 1949-2009 by Emily Elissa Wilcox Joint Doctor of Philosophy with the University of California, San Francisco in Medical Anthropology University of California, Berkeley Professor Xin Liu, Chair Under state socialism in the People’s Republic of China, dancers’ bodies became important sites for the ongoing negotiation of two paradoxes at the heart of the socialist project, both in China and globally. The first is the valorization of physical labor as a path to positive social reform and personal enlightenment. The second is a dialectical approach to epistemology, in which world-knowing is connected to world-making. In both cases, dancers in China found themselves, their bodies, and their work at the center of conflicting ideals, often in which the state upheld, through its policies and standards, what seemed to be conflicting points of view and directions of action. Since they occupy the unusual position of being cultural workers who labor with their bodies, dancers were successively the heroes and the victims in an ever unresolved national debate over the value of mental versus physical labor. -
A Century of Oz Lit in China: a Critical Overview (1906-2008)
University of Wollongong Research Online Faculty of Arts - Papers (Archive) Faculty of Arts, Social Sciences & Humanities 2011 A century of Oz lit in China: A critical overview (1906-2008) Yu Ouyang University of Wollongong Follow this and additional works at: https://ro.uow.edu.au/artspapers Part of the Arts and Humanities Commons, and the Social and Behavioral Sciences Commons Recommended Citation Ouyang, Yu, A century of Oz lit in China: A critical overview (1906-2008) 2011. https://ro.uow.edu.au/artspapers/1870 Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library: [email protected] A Century of Oz Lit in China: A Critical Overview (1906–2008) OUYANG YU University of Wollongong HIS papER SEEKS TO EXAMINE THE DISSEMINATION, RECEPTION AUSTRALIAN LITERATURE: paRT OF THE LITERATURE FROM “THE and perception of Australian literature in China from WEAK AND SMALL NATIONS” (THE 1920S AND 1930S) T1906 to 2008 by providing a historical background for its first arrival in China as a literature undistinguished Apart from the three Australian poets translated into Chinese from English or American literature, then as part of a ruoxiao in 1921, whom Nicholas Jose mentioned in his paper, another minzu wenxue (weak and small nation literature) in the early poet who found his way to China was Adam Lindsay Gordon, 1930s, its rise as interest grew in Communist and proletarian as Yu Dafu noted in his diary on 18 August 1927.11 So, too, writings in the 1950s and 1960s, and its spread and growth did A.