Where Morgan County Business Comes First

December 2014 T AGE ID PA ANDARD PRE-SOR ST U.S. POST PERMIT NO.1122 INDIANAPOLIS, IN

Martinsville native, Ed Kominowski, Returns to Lead Community Foundation of Morgan County

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© 2014 IU Health 3.14 IU HMH 13299 Morgn_Cty_Bus_Ldr_half_pg_ad_Dec_14.ai 1 11/20/2014 10:44:38 AM FROM THE PUBLISHER Insight from The Grinch We all observe traditions this time of year that question inevitably surfaces – “Maybe Christ- serve to make the season our own. One of mine mas, perhaps...means a little bit more.” is to gather my grandchildren together, huddle The Grinch was onto something. Christmas up on the floor in the glow does mean a little bit more – of the tree with a big bowl of in fact, it means a lot more. popcorn, and watch the 1966 Here’s another quote I savor cartoon version of How the every year with my family. It Grinch Stole Christmas. is found in Luke chapter 2. They are delighted by the “And behold, an angel of antics of the Whos down in the Lord stood before them, Whoville, and the Grinch and the glory of the Lord always brings laughter – from shone around them, and they them and from me! were greatly afraid. Then There is a certain point in the angel said to them, “Do the story I’ve come to relish and not be afraid, for behold, I Lynx 5200 anticipate; the Grinch’s epiph- bring you good tidings of Security System Wall Key Pad any – the moment when he is great joy which will be to all struck by the possibility that people. For there is born to Monitor your business these Whos may have it right. you this day in the city of when you can’t be there. “Then the Grinch thought David a Savior, who is Christ of something he hadn’t be- Jim Hess the Lord.” fore. Maybe Christmas, he Owner & Publisher This Christmas, as you thought... doesn’t come from gather with your family, pon- a store. Maybe Christmas, der the truth that Christ- perhaps... means a little bit more!” mas does mean a lot more. In fact its mean- “Maybe Christmas, perhaps...means a little ing transcends any meaning our traditions or With Endeavor E-ShieldTM Business Owners can: bit more.” Is this a question you’ve asked your- observances may attempt to ascribe to it. As self? It is easy to ask as you flow with the crowds Robert Flatt once said, “The giving of gifts is  Monitor their employees. down the aisles of a department store, as you not something man invented. God started the  Control lighting, locks, thermostats and more. work fourteen-hour days in order to get a few giving spree when he gave a gift beyond words,  Know exactly what time their business opens and closes. of them off, or as you plan the holiday circuit of the unspeakable gift of His Son.”  Receive an alert when someone enters a hazardous or restricted area. the houses of friends and family you’ll visit. The Have a very Merry Christmas!  Supervise voids, resales and returns by monitoring cash registers with recorded snapshots. The Morgan County Business Leader is published monthly and direct-mailed to  Protect inventory, avoid business disruption and create a safer Morgan County businesses free of charge. Subscribe at morgancountybusinessleader.com working environment by being alerted to oods, leaks or extreme temperatures.  Observe consumer shopping habits and activity. Community Foundation Scholarship Season Contents  Receive an email or video alert when indoor valuables have been Begins Networking Opportunities...... 12 Insight from The Grinch...... 3 moved or disturbed. Unique jewelry by local artisan at The Sterling First “Business Walk” Conducted in Martinsville Industrial Park...... 13  Monitor which days are better for business by tracking when Butterfly...... 4 customers enter or exit their establishments. Fast away the olde year passes ...... 5 Home Bank celebrate four employees’ milestone anniversaries...... 13  Manage employee turnover by assigning and canceling access Entrepreneur invests in Morgan County codes quickly. businesses...... 6 The old man at the game...... 14 The Most Wonderful Time of the Year – For Franciscan St. Francis Health earns national Business...... 7 recognition for stroke treatment...... 14 There’s No Place like Home to Build Better CFMC Adds New Funds for Tobacco Prevention Community...... 8 and Cessation & Disabled Veteran Recreational Cut your own Christmas Trees right here in Programming...... 14 Mooresville...... 10 Top 10 reasons you should blog ...... 15 Steps to enjoying your vacation...... 11 Planner of note...... 15

Publisher Jim Hess

News Editor Bob Sullivan

Copy Editor Sherry Smith ESTABLISHED 2006 Vol. 9, No. 8 Writer Elaine Whitesides

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www.morgancountybusinessleader.com Morgan County Business Leader December 2014 | 3 Unique jewelry by local artisan at The Sterling Butterfly

The Sterling Butterfly

Pam Hurst, Owner / Jewelry Artisan Fine Art Fine Craft Gifts Marketplace 190 E. Morgan Street Martinsville, IN 46151 317-459-3581 Hours of Operation Wed and Thurs 10 a.m.-4 p.m.; Fri 10 a.m.-5 p.m.; Sat 10 a.m.-3 p.m. [email protected] www.thesterlingbutterfly.com www.facebook.com/ thesterlingbutterfly

By Bob Sullivan Morgan County Business Leader To great success, jewelry maker Pam Hurst opened a local artisan gift shop just off “the square” in Martinsville at the start of last year’s holiday season. In February, her shop was re- branded as The Sterling Butterfly. In it, she offers an array of her own handcrafted jewelry alongside the work of over 30 Indiana art- Pam Hurst ists personally picked to offer a unique variety of products. Her offerings include paintings, books, candles, soaps, lip gloss, clothing, and “Mike (husband) grew up here on a family accolades and Hurst was able to supply stores traffic over the holidays.” She took time off to much more. farm, and after I left GM, it made moving here with her jewelry, including Arts a Poppin’ in attend classes and reorganize, and reopened as “I oversee three areas in this building,” ex- more feasible,” Hurst explained. “In 2001, my downtown Indianapolis, and outlets in both The Sterling Butterfly in mid-February. plained Hurst. “I run the storefront, schedule sisters and I started making mother’s bracelets. Nashville and Bloomington. In 2013, she was “As I master advanced metal-working, my classes, and work on my jewelry in a personal My sister bought a kit and we started throw- accepted into the prestigious Indiana Artisan skills have come full circle,” observed Hurst. studio.” Since 2010 Hurst worked on her craft ing home parties. We were fairly successful, so Program. She still attends classes from ac- “I’m applying my industrial engineering to my in a studio located in the Art Sanctuary down we incorporated as ‘PBJ Originals’” (named for claimed trade schools, Revere Academy of Jew- work; it’s the same process on a much smaller the street. With the assistance of Art Sanctuary the sisters: Pam, Becky, and Jackie). The busi- elry Arts in California and at the Art Center of scale.” Describing her own work, she states, founder Ron Stanhouse [MCBL Cover story ness grew over the next three years. “We had an Indianapolis in Broad Ripple. She is mastering “My pieces are minimalistic with a twist. I’m Dec 2013]; she was able to open her own shop. incredible December, but we were all exhausted the most complex aspects of her craft, includ- finding my identity and developing my own Hurst has always enjoyed arts and crafts, but afterwards.” They disbanded to pursue their ing gem setting and metal working. look.” Recently she launched her first set of only recently began perfecting those profes- own interests. But it had piqued Hurst’s inter- “I’d always wanted a retail store,” said Hurst. pieces called the Neptunian Line. One of her sional skills. After she received an industrial est in jewelry. “At the Art Sanctuary, we talked about what necklaces was even featured on the TV show, engineering degree from Purdue University, she “I started taking jewelry-making more seri- to do, and decided to open as a shop through The Vampire Diaries. worked for General Motors in Marion for 15 ously. I invested in jewelry-molding equip- the holidays to see what would happen.” They So whether you’re purchasing a unique gift years. “I oversaw a lot of efficiency and man- ment. This led to setting up my studio at the opened on November 15 and closed at the end or indulging your creative side, visit the Ster- power studies and managed a staff. By the time Art Sanctuary because my husband didn’t want of the year. “We offered gifts from multiple lo- ling Butterfly and support artists like Hurst. I left, I was head of the department.” Hurst me to burn the house down,” Hurst said with cal artists. I managed the everyday operations Mike, her husband of 27 years, is Regional then left her job to raise her family. a laugh. of the store--very much how things are now. President of First Merchants Bank. They have In 2000, her family moved to Martinsville. With proficiency came increased sales and We were well received, and had great event two children, Jacob (15) and Elena (13). “T$.,1*7+( ),7(

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4 | December 2014 Morgan County Business Leader www.morgancountybusinessleader.com Fast away the olde year passes

Man I wish this job was easier! number one performing sector outpacing the Don’t get me wrong. Being a successful in- broader S&P 500 index by double digit per- vestment “wizard” in these last several years has centage gains. 2014 has seen a bit of slippage been a CAKE WALK! Throw for the sector with investment money at almost anything in performance falling about this market and it’s gone up! in the middle. I would guess But just like the ancient lyric that with all the new gizmos of old… “Fast away the olde and gadgets we bought last year passes” the successful year, we just didn’t need to investor (or advisor) needs to buy as many this year. remember that past perfor- I don’t know what 2015 mance is not necessarily in- holds. But I suspect some dicative of future results. further belt tightening may For giggles though, let’s be just around the corner. take a moment to examine Consumer confidence re- some past performing sectors mains pretty good, but con- and ruminate on their poten- sumer spending has seen tial for the future. some hiccups in the last few For the past 3 years, ac- months. This could of course cording to Morningstar.com, be offset with a healthy holi- investing in healthcare has Jeff Binkley day season of spending to run been a great pick. With a those numbers back up. But YTD 2014 performance at one thing that doesn’t inspire #1, 2013 performance at #2 confidence is the fact that as just behind consumer discretionary, and for I write this (mid-November), we have retail- 2012, #3 behind financials and consumer dis- ers trying to outdo each other with earlier and cretionary. Who’d a thunk it? Healthcare in a earlier opening times for the post-Thanksgiving Post-Obamacare world performing well? Sure, Day sales. (Next year they’ll probably just com- why not? When millions of people sign up and bine Halloween and Black Friday in one big think they’re going to get something for noth- buying bacchanalia of spooks, sweets and shop- ing (and hundreds of thousands end up getting ping!) just that with their costs shifted to people who For the investor who would be successful, I actually have to pay for their healthcare…), would suggest you sit down and pour yourself Why wouldn’t the industry perform well? But a big cup of eggnog, take a good hard look at the question is, will that performance continue? where your successful investments have been Now due to full implementation of the exceed- then think critically about the likelihood of ingly onerous parts of the Affordable Care that outperformance to continue, and then Act, healthcare entities have to slash budgets, make appropriate adjustments. squeeze pennies and massively change their Merry Christmas! policies and procedures in dealing with the sick and injured. Will those companies’ investment None of what I have written above should be construed as buy or sell recommendations for any performance continue? I don’t know, but it’s investor without thoroughly discussing your specific something that makes me go “hmmmmm.” situation with a professional advisor. What about the consumer discretionary sec- The Binkley Wealth Management Group LLC is a fee- tor? Things like new clothes, new phones, new only Indiana Registered Investment Adviser located in fancy sunglasses, things that you like to buy Avon. Mr. Binkley can be contacted via email at Jeff@ thebinkleygroup.com or phone 317.697.1618 but don’t HAVE to have. In 2013 it was the Michael Joyce, Director of Small Business Banking | Mike Hurst, Regional President Dave Clark, Private Advisory First Merchants Bank an indiana bank serving indiana customers since 1893

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Mike Hurst | Meridian Plaza, Indianapolis | 317.566.6121 | [email protected] Michael Joyce | Meridian Plaza, Indianapolis | 317.566.6151 | [email protected] Let Us Tackle Your Insurance Needs! Dave Clark | Meridian Plaza, Indianapolis | 317.844.2143 | [email protected] www.morgancountybusinessleader.com Morgan County Business Leader December 2014 | 5 Entrepreneur invests in Morgan County businesses although he came to Vista Cleaners agree with his uncle’s assessment of the James Dortch, Owner business. He is also a Main Plant: 916 E. Main Street, Suite licensed real estate and 112, Greenwood 317-300-0966 business broker and Martinsville: 833 E. Morgan Street, holds his insurance 765-342-2000 licenses. Then he re- Mooresville: 225 E. Indiana Street, ceived the call from his 317-831-3975 former landlord, and Center Grove: 4800 W. Smith Valley reopened the business Road, Greenwood, 317-886-7042 as Vista Dry Cleaners. Mon-Fri: 7 a.m.-7 p.m. James recalled. “I Sat: 9 a.m. 4 p.m.; Closed Sun realized how much I’d www.vistacleaners.net missed it. My most enjoyable ventures in- volved helping people By Bob Sullivan and managing a staff Morgan County Business Leader across several locations. James Dortch started Vista Cleaners in It’s hard work--most Greenwood in August 2009, and as business people don’t realize grew, he’s added three additional locations, in- how hard the work is, cluding two in Morgan County. But this was but it’s the sort of work not the first time he’d operated a successful dry that fits my style.” cleaners. James purchased Mascari Cleaners 2009 was a bad year in late 2000 and expanded to three stores in for most businesses. Greenwood, then sold the profitable business “The economy made in August 2004.He returned five years later things tough. I worked after receiving a call from the landlord asking my butt off to get our if he’d return to the then-closed business and customers back, and it James Dortch restart it. He did. took 15 months before James grew up on a horse farm on the east I could hire my first side of Indianapolis. He was active in high employee.” school sports and graduated from Warren Cen- With success came the opportunity to ex- Are you a “Thermostat Scrooge”? tral High School. His father was an Indianapo- pand, which led to the purchased the two loca- lis firefighter, real estate broker, electrician, and tions in Morgan County: Prestige Cleaners Do you or someone else in your home or entrepreneur. “He’d purchase old taverns, reno- in Martinsville in July 2012 and Crest Clean- business run around all winter complain- vate them, and sell them for a profit,” James ers in Mooresville in 2013. He opened a third ing about the recalled. “I always thought I’d do something location in Center Grove this past September. thermostat being like that.” He feels the expansion is perfect for what the turned up? Do He attended Ball State and earned a BS in business can handle. “I drive out each morn- the others in your Finance with options in Real Estate and Insur- ing, drop off the clean and pick up the dirty home or office ance with a minor in Psychology. He started from each location, and return to Greenwood huddle around his career managing finance and mortgage by 10 am. We offer full service. Our process is any heat source companies, which led him to the auto industry. computerized. Each shop is fully staffed to an- they can find in He became a trainer and consultant at Ryan swer questions and handle and tag customers’ an effort to stay and Associates and ultimately started his own clothes.” warm? Sounds consulting firm, which he sold in 2000. A couple of years ago, James started a Pre- a bit like a scene In the fall of 2000 James was between ca- ferred Customer Program and now has over a from A Christ- reers. “It was the perfect time to invest in a thousand customers signed up.”Dry cleaning mas Carol. tavern. My mother tried to talk me out of it.” customers are repeat customers. You want to Everyone is During a family reunion trip to Philadelphia, reward them for their loyalty and offer them looking to cut ex- Jod Woods a business savvy uncle offered him advice. a program where they’ll always get the lowest penses. Finding a “He said taverns were a hassle, and I should price. For a one-time fee, they save up to 35% balance between consider dry cleaning.” His uncle took him to off local competitors’ pricing for life. If we hap- being so miserly with comfort that no one some dry cleaners he owned. James returned pen to have a special on a service, we automati- wants to be around and being so wasteful to Indianapolis converted to the idea. He pur- cally bill at that price.” Other perks include that you can not afford to be around does finding ways to cut energy costs is over due. chased Mascari Cleaners in 2000 and became a discounts on shoe repair and alterations, an not have to be a difficult task. Proper ther- There are many different ways to stay com- board member of the Indiana Drycleaning and after hour drop box, and more. mostat management and equipment main- fortable without breaking the bank. Contact Laundry Association. “I gutted the plant and Seamstress Diana Casey is on-site in Mar- tenance can make a big difference. High us at 317-831-5279 to discuss how you can invested in new, heavy duty, state of the art ma- tinsville on Wednesdays for alteration needs. efficient heating and air conditioning equip- save money and no longer be the “Thermo- chines.” He grew the business to three stores, Vista Cleaners employs 14 service profes- ment can pay for itself very quickly. Util- stat Scrooge”! and sold it in 2004 sionals. James was re-elected as a board mem- ity rebates, seasonal promotions and great Between 2004 and 2009, James entered into ber of the Midwest Drycleaning and Laundry financing options make this time of year a Please let me know if there are any topics that other ventures. He started a successful mobile Association. He jokes that he is “still single but perfect time to consider upgrading to a more you would enjoy being discussed. I can be oil change business. He also purchased the tav- taking applications.” energy efficient, more comfortable home reached at 317-831-5279 or Jod_D_Woods@ ern he’d always wanted, and made it a success, or business. Perhaps a conversation about EconomyHeatingandAir.com

6 | December 2014 Morgan County Business Leader www.morgancountybusinessleader.com The Most Wonderful Time of the Year – For Business

I love this time of year… how about you? kets, candy and other sundry items. The memories, the friends the spirit of the sea- Here’s a way for you to make that holiday son is all around if you only (any holiday by-the-way) look. It’s true we’re just about magic happen in your busi- through with the most won- ness. Plan a little ahead and derful time of the year. put those (any) holiday in As Hans and Franz from your marketing. Use holiday Saturday Night Live used to themed mailings, signage say, “Hear me now and be- and promotions. The key is lieve me later” this article is to think what would delight good this year and for next your customer and then im- too. You can finish the year plement that into your mar- strong and make plans for keting or selling strategies. 2015. There isn’t one business The fourth quarter begins that wouldn’t benefit from the magic of the four biggest, implementing this fun strat- most celebrated, most com- egy into their business. Your mercialized, most popular customers, patients or clients adult holidays of the year. It will enjoy it and you’ll profit begins in October with Hal- from having fun in your busi- loween, then November for Jack Klemeyer ness. Thanksgiving and finally in As 2014 comes to an December for Christmas and end… begin to look at next January for New Years. year and see how you can I’m sure you’ve walked though countless implement holiday themed marketing into We’ll make you retail stores sometime in late summer and no- your business. Look around, your competition ticed and, like most, complained about how is probably doing it so don’t be left with a lump crazy it is to have decorations already out and of coal in your stocking or a bundle of switch- feel right at home. displayed. Then for sure you’ve been to the es… get the gift of more business. same store right after that upcoming holiday and taken advantage of all those half-priced Jack Klemeyer is the founder and head performance From home construction to permanent financing, let HomeBank be your coach of GYB Coaching (www.gybcoaching.com). one-stop-shop for all your mortgage lending needs, including government and even more deeply discounted holiday, trin- Contact him at [email protected]. loan programs and even a $0 closing cost * option for purchase and refinance transactions. Contact one of our mortgage lending experts today … look around, your and find out how they can help make your dream home a reality!

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www.morgancountybusinessleader.com Morgan County Business Leader December 2014 | 7 got the same fair shake that I got.” homes, work, technical degrees. If we know “There are so many factors at play,” he Community Foundation the desired outcomes, we can determine said, “hunger, a home environment that of Morgan County, Inc. the input and output needed to achieve does not value education, poverty. With so those outcomes for every person. And for many socio-economic hardships, is there a me, every single person matters.” chance for these folks to envision anything Ed Kominowski, Executive Director From the fiscal perspective at the univer- higher than a high school degree? As a Phone: 765-813-0003 sities, Kominowski learned not to overlook part of families without a vision of higher Email: [email protected] anyone. He says everyone has value and education and no history of a bachelor’s Website: cfmconline.org purpose in life. There is nothing wrong degree, first generation college students are with a community that wants to look at challenged.” things like jobs, healthcare, and something Kominowski said, “The vast majority of my career has been work- to better the community. When asked, “What does a community ing with the top 10 percent of society. I welcome their success, but foundation do?” Kominowski replies, without hesitation, “Anything for the rest, the 80 or 90 percent, what do they have?” that the community needs it to do.” Kominowski isn’t looking at the 80 to 90 percent of the population Throwing money at something does not always fix it, so what do as potential donors, but as people finding the means to access the you do? As a grant-giving organization, Kominowski asks what im- great equalizer, education. He explained what is called the “Tyranny pact the money provided makes in the community and whether or of the Moment” from Bridges Out of Poverty: Strategies for Profession- not the impact is positive and sustainable. And the answers, he says, als and Communities. are tied to the outcome desired. “Tyranny of the Moment” describes what those people who live at For example, providing a college freshman with a scholarship gives or near the poverty level face each morning. He says, “I have the lux- that student access to education. But they are responsible for the ury of knowing my lights are not going to be turned off. These people following years. If a student is provided scholarships for each year, do not. They live on the cusp of one small financial situation that will their access to educate is sustained. What is the impact of each term collapse everything.” They are juggling it all with fear from moment of scholarships? to moment; figuring out how to pay for housing, food, unexpected What is the de- medical or car expenses, boots and mittens for the children or how to sired outcome – a keep the heat or lights turned on. hand up or holding Kominowski says it is a good thing, a beginning, if the Tyranny of the person’s hand the Moment is reduced, one thing removed from their plates so they to get all the way? don’t have to live with the constant struggle to survive. But then he What is best for Martinsville native, Ed Kominowski, immediately ponders, “Is it sustainable?” the community? And that is part of what brought him home to Morgan County According to Returns to Lead Community and the Community Foundation of Morgan County. Kominowski, be- Foundation of Morgan County With a grin, Kominowski said, “Everyone wants to be their own cause there is such boss, run their own shop.” Then the grin turns serious and he explains an interplay of is- By Elaine Whitesides what compelled him to return. He wanted “to come back and really sues, there is no one Morgan County Business Leader be engaged as a leader in the community; to take on a leadership role single thing that is The word has already gotten out that Ed Kominowski is back in and be more active.” the answer. There is Morgan County. The Martinsville native has been away for 10 years Kominowski was never completely detached from Morgan Coun- a cause and effect to generating fundraising success for universities and colleges in Flori- ty, or the Community Foundation. He worked with Tom Zoss early every program and da. This after beginning his career working on capital campaigns and in his career and stayed in touch through the years. Assets under one thing impacts pursuing regional gifts for the Indiana University Foundation. management at the Foundation more than doubled during Zoss’s another. And in or- While he loved the challenges of learning all about the areas he tenure. Kominowski credits Zoss with doing the “heavy lifting” to der to make a real supported; business, education, arts and engineering; the resources build a strong Foundation impact, you have to available for fundraisers were extensive. Kominowski said, “There Building on the base established by Zoss, and in the life cycle of start at the commu- were lists of alumni, large staffs and great systems already in place a community foundation, it is now time to move the Community nity level. when you walk in the door. You have resources behind you that you Foundation of Morgan County into a new chapter. Kominowski says These are big don’t find anywhere.” it is time to begin new conversations and ask big questions. questions and Working as an intermediary between alumnus and the universities, “As we have gotten more mobile,” Kominowski said, “individual lib- Kominowski is Kominowski says he started to see HOW people go through educa- erties have frayed the lines of what a community is. We have to ask, as excited and com- tion. When Florida converted nine of 18 junior colleges into state a community in Morgan County, at what level do we all get invested in mitted to asking colleges, he moved to one of the nine, Florida SouthWestern State the needs of the community beyond taxes and infrastructure? them and pursu- College, formerly known as Edison Junior College. He said, “A state “There are people, because of no choice of themselves, that could ing answers, too. college is different. We are working with people who are achieving use a hand up and if we can’t level the playing ground, there is no Although many associates degrees and technical degrees or with students that trans- ladder for them to use. The more opportunities we can provide helps. of the concepts fer to four-year schools. Their allegiance is different.” But with about 60 percent of students on the nearly-free or reduced Kominowski shares Rather than contacting alumni for support, Kominowski turned lunch program in Morgan County, what happens to these citizens are business based; his focus to the community. He says he found that overall; commu- when school is out of session?” the input/output nities want to support education in their backyards and believe it is He asks, “How do we start moving the needle and define real im- model, defin- good for citizens, taxes and therefore, the whole community. pact in the community? What are we facing, what are the immediate ing and measur- In his work with community based fundraising, he said, “I really needs? How do we maximize the limited resources we have?” ing outcomes, he found that ultimately education is important, the great equalizer. But “If a grant is provided for a great program; feeding the hungry, reminds that in I came to realize that there were tremendous dynamics against many helping children learn to read, an afterschool program for students in this instance, the in the community to just get to the front door of higher education. need and bus service – all great ideas, that is helpful. We have to ask, questions consider There were so many people being left behind.” ‘How is it sustainable?’ How do we continue the good ideas or take human beings, not Reflecting on his life growing up in Martinsville, Kominowski says new approaches? widgets. And he he was fortunate to have had good parents who valued education, “Let’s have these conversations, global conversations. What is an welcomes business- challenged him educationally, ethically and morally, provided oppor- outcome? Define success. How do we start as a community to look at es to get involved tunities and support and encouragement. “I thought that was normal, issues we face? We all want Morgan County citizens who can live as and support the community through the foundation in answering but now I know it’s not. I’m an outlier. It would be nice if everyone educated, healthy people who have aspirations for their lives; families, “What do we want in Morgan County?’

8 | December 2014 Morgan County Business Leader www.morgancountybusinessleader.com homes, work, technical degrees. If we know It’s a continuation of where the Community Foundation was al- the desired outcomes, we can determine ready heading. It’s just time to ask the larger questions and in- the input and output needed to achieve volve every segment of the community. Who has a part to those outcomes for every person. And for play in it? Not-for-profits, the schools, business leaders, me, every single person matters.” individual citizens. Rural America has a lot of issues that From the fiscal perspective at the univer- inner city will never face. He says, “By developing part- sities, Kominowski learned not to overlook nerships, people working together and leadership we anyone. He says everyone has value and can improve life in Morgan County. purpose in life. There is nothing wrong “My only goal in returning is to make Morgan with a community that wants to look at County better. How do I define better? I don’t know. things like jobs, healthcare, and something In some way, I think being from here and coming back to better the community. When asked, “What does a community to be a part of the revitalization of Morgan County, to foundation do?” Kominowski replies, without hesitation, “Anything make things better to give people more opportunities, that the community needs it to do.” greater access to education and medical care. Whatever it In July, the Lilly Endowment announced GIFT Phase VI, an effort to promote Throwing money at something does not always fix it, so what do is, if someone is no longer suffering, then its better. sustainable and effective community foundations in Indiana. Through this you do? As a grant-giving organization, Kominowski asks what im- “I am one person, with one life, but because of what I do, initiative, the Endowment will make matching grants available to Indiana pact the money provided makes in the community and whether or I have this really unique seat where I can engage in the lives of Community Foundations, with the amount based upon the county’s popu- not the impact is positive and sustainable. And the answers, he says, thousands of people on a daily basis. It’s’ an incredible experience. lation. Morgan County is eligible for $1,000,000 in matching grant dol- are tied to the outcome desired. “I’d like to make a positive impact,” Kominowski lars to grow funds for strategic grantmaking across our community. For example, providing a college freshman with a scholarship gives said, “I would like the community foundation that student access to education. But they are responsible for the and the citizens of Morgan County following years. If a student is provided scholarships for each year, make a positive impact. And there’s their access to educate is sustained. What is the impact of each term no place like home to do that.” of scholarships? What is the de- sired outcome – a hand up or holding the person’s hand to get all the way? What is best for the community? According to Kominowski, be- cause there is such an interplay of is- sues, there is no one single thing that is the answer. There is a cause and effect to every program and one thing impacts another. And in or- der to make a real impact, you have to start at the commu- nity level. These are big questions and Kominowski is excited and com- mitted to asking them and pursu- ing answers, too. Although many of the concepts Kominowski shares are business based; the input/output model, defin- ing and measur- ing outcomes, he reminds that in this instance, the questions consider human beings, not widgets. And he welcomes business- es to get involved and support the community through the foundation in answering “What do we want in Morgan County?’

www.morgancountybusinessleader.com Morgan County Business Leader December 2014 | 9 The Christmas Pines of Mooresville sales at Dow Chemical, and Lisa Jay’s Tree Farm returned to the work ten years ago as a technology assistant at David and Lisa Jay, Owners Brentwood Elementary School 755 E. Joppa Road in Plainfield. Their jobs offer a Mooresville, IN 46158 flexible schedule, which allows 317-834-3804 them to tend to the trees and Hours of Operation family needs all year round. Lisa Nov 28-Dec 21 answers the phones and mows Weekdays 3 pm-5:30 pm the farm throughout the year. Weekends 9 am-5:30 pm There is no “one” Christmas [email protected] Tree, and Jay’s Christmas Tree www.jaystreefarm.com Farm offers a variety: Scotch Follow on Facebook! Pine, White Pine, Canaan Fir, Douglas Fir, Frazier Fir, and Ko- rean Fir. The trees are in varying By Bob Sullivan stages of growth across the 20 Morgan County Business Leader acres. They sell approximately five Everyone knows the classic Holiday TV acres of mature trees each season. special where Charlie Brown visits a Christ- “Many of our customers are mas tree farm on Christmas Eve and selects young families, parents in their the most pitiful specimen he can find, and in 20s and 30s who grew up with so doing his friend Linus shares with him the a natural tree in their home and true meaning of Christmas. To most modern want to re-create that for their viewers more familiar with the plastic and wire children.” Lisa says the trees constructions at their local big box stores, this fill the home with the natural look like Christmases long past. But it’s not. In smell of pine, which is a factor fact, Mooresville is the home of a thriving 20 for families who prefer natural acre farm of natural Christmas Trees supply- Christmas trees. “We also have ing over a thousand real trees every holiday to a large returning customer base, David and Lisa Jay homes in Plainfield, Greenwood, Mooresville and we’re seeing second and third and Indianapolis. generations of customers, the Husband and wife David and Lisa Jay own children and grandchildren of homes we ser- calls on a case by case basis, Jay’s Christmas Tree Farm, which has served viced when we first started.” David describes yes, even those on Christmas the community for over 20 years--though that the trend as “steady”. We have a loyal customer Eve. Christmas Trees range number is deceiving. According to David, a base and no competitors in the area. Most of between $40 and $80. tree farm takes 7 to 8 years to grow and culti- our sales are through returning customers and Lisa and David met at vate before it can open for its first season, and word of mouth.” Purdue University. David David helped start the business with his broth- The tree farm opens for business the day earned a BS in Agricultural er Jim almost 30 years ago. after Thanksgiving with ten workers on-hand Economics and Lisa earned The Jay family spent their early years in Val- to welcome visitors, help them pick their tree, a BA in Communications/ ley Mills (Decatur). In 1972, their father ini- then process, bundle, and secure the tree for Liberal Arts. They married in tially bought 200 acres of farmland in Moores- the ride home. Other products include wreaths, 1985. David and Lisa adopt- ville, and from age 13, Dave grew up on a tree stands, and tree bags. Customers can enjoy ed two children from China, traditional farm. Dave and Jim started the tree a free cup of apple cider or buy a cup of hot Hallie (17) and Sadie (15). farm on a half acre of family farmland. “We cocoa and cookies for charity to enjoy by the In a few years, they foresee wanted to work on something part-time. We bon fire while their tree is processed. Though their nephews taking over hand-planted about a thousand trees that first their last official day is the weekend before the farm. year,” David recalled. “We learned as we went. Christmas, on Christmas week, they respond to We probably would never have started this if we had known the work involved. We were hit with a serious drought the first year we started, which set us back even before we could begin. We had a lot of fam- ily and friends help us keep it going.” After a few years, Owned & Operated by Guy Cragen Jim sold off his half of the business to David and Lisa. Today, their brother Gregg grows soybeans on the fam- ily farm while David and Lisa lease their land from the Call or email for a free exploratory family. LEt uS DESIgN your DoCumENtS meeting 317-908-5809 David and Lisa have day 8411 Windfall Ln. Ste. 90 • Camby, IN 46113 • Ph: 317-821-8411 • Fax: 317-821-8412 • E-mail: [email protected] [email protected] jobs. David has 25 years in

10 | December 2014 Morgan County Business Leader www.morgancountybusinessleader.com Steps to enjoying your vacation

Previously I discussed the benefits to a small business owner as your stand-in can keep your vacation worry-free. Instruct Do enough to prepare your clients and your staff ahead of time so of taking a vacation. Now that you may be considering how to your team to bring all emergencies and critical issues to your ap- that when you hit the beach, you only have to worry about getting a take that vacation without your business falling apart while you pointed person first before reaching out to you. sunburn! are away. Planning ahead and Notify Customers. If you have clients or customers who taking the right steps can rely on you personally, let them know of your vacations dates, Will Gott is the owner of Magnified Vacations CruiseOne, a locally owned ensure you get the most out who the appointed go-to person will be in your absence and and operated full service Cruise and Leisure Travel Agency. Will, and his of your time away. Here are what they should expect while you are away. wife Nikki, specialize in helping families and couples reconnect by help- Start your Vacation Early. ing create memorable vacations. The Gotts have extensive proficiency in 9 practical steps you can take Begin to clear your schedule the travel industry as well as business experience. You can email Will at to enjoy your vacation. several days in advance of your vacation. Spend the days before [email protected], or call (317) 451-4232 or via www.magnifiedva- Predict Slow Time. Try your vacation wrapping things up what you can and making ar- cations.com Magic Layout 3/15/11 4:10 PM Page 1 to plan trips around slow rangement for the time you’ll be times when you also know out. the remainder of your staff Check in Sparingly. Define will be there. Avoid planning how often you’ll check in and your vacation when other stick to it, but don’t overdo it; re- members of your staff will turning from a vacation that you be gone. spent working through isn’t going Empower Staff Year- to feel refreshing. Round. Teach your staff year Call in When Necessary. If round how to handle critical you have to check it, schedule a operations, not just before Will Gott 10-minute debriefing with employ- you leave. By preparing your ees to get up-to-speed on any issues. staff ahead of time, your Keep calls to shorter than 10 min- team is more comfortable utes. Then, spend the rest of your handling your business while you are on vacation. day enjoying your time away! Delegate Smarter. Document what you are delegating. Really Let Go. All the ben- When you write down responsibilities that you delegate to your efits of taking a vacation go out staff, they can reference your instructions while you are away. the window if you spend most of Appoint a Go-To Person. Having one person designated it worrying about work.

www.morgancountybusinessleader.com Morgan County Business Leader December 2014 | 11 Community Foundation Scholarship Season Begins Morgan County high school seniors and residents looking provides two full-tuition scholarships for Morgan County resi- to further their education may find financial assistance through dents who will have graduated by the end of June 2015 with a the Community Foundation of Morgan County, which will help diploma from a regionally accredited Indiana high school and distribute up to $1,000,000 in scholarships this year. who will be first time college students. Applicants who graduat- The foundation administers the applications of Morgan ed high school in previous years but have never attended college County high school seniors and non-traditional students for may apply. These scholarships must be used to pursue baccalau- its own CFMC Scholarships, Lilly Endowment Community reate degrees at an accredited public or private Indiana college Scholarships, and Kendrick Foundation Scholarships. or university beginning in the fall of 2015. Applications will be available online beginning November seminars. The same seminar will be offered December th18 at the The deadline for Lilly Endowment Scholarship applications 24th from the CFMC’s Scholarship Central website at CFM- CFMC Martinsville office, Januaryth 8 at the Monrovia Branch is January 16, 2014 at 4:00 p.m. Kendrick Foundation, Inc. Scholarships Conline.org. This online application platform offers an easy- of the Morgan County Public Library, and January 13th at the to-use matching system for applicants to view scholarships CFMC Mooresville office. All seminars will take place from The Kendrick Foundation Scholarships will provide support available this year. By answering a few preliminary questions, 6:00 to 7:00 p.m. and no advance registration is required. for Morgan County residents who are pursuing a career in the students will be presented with a list of scholarships they are eli- The CFMC administers three scholarship programs, as de- healthcare field. gible for based on several factors. scribed below. Additional information can be gathered by visit- Applicants must be Morgan County residents, and have grad- Printed applications will not be available or accepted, all ap- ing the CFMC website at CFMConline.org, attending any of uated by the end of June 2015 with a diploma from an Indiana plications can be saved as they are compiled. the events listed above, or calling the foundation, and asking to high school or equivalent education. They must also have been Annual Morgan County Scholarship Fair speak to Program Officer, Corey Howard. accepted into a program at an accredited college, university or The CFMC will introduce its offerings at this year’s Morgan Community Foundation of other educational institution to complete a course of study in a County Scholarship Fair, which will be at the Mooresville High Morgan County Scholarships healthcare field (including medicine, dentistry, allied health, and School on Monday, December 8th from 5:30 to 7:30 p.m. Po- The Community Foundation of Morgan County offers Mor- nursing) beginning in the fall of 2015. The scholarships are for tential applicants and their families who attend this event will gan County residents the opportunity to apply for scholarships tuition only, up to a maximum of $15,000 per person per year have the opportunity to learn about the variety of scholarships based on a wide variety of selection criteria. Scholarships are after deducting other financial aid which also pays tuition. Indi- offered throughout Morgan County. There will also be a draw- available based on which school the student attends, as well as viduals may re-apply and, if accepted, could receive the scholar- ing for door prizes provided by the Martinsville and Mooresville other factors. Additionally, the foundation offers several scholar- ship for multiple years. Other application details are available at kendrickfoundation.org Chambers of Commerce and other business donors, as well as ships for non-traditional students who have already graduated . pizza provided by the CFMC. from high school. The deadline for the Kendrick Foundation, Inc. Scholarship Free “How to Apply” Seminars The deadline for high school senior CFMC Scholarship ap- applications is February 27, 2014 at 4:00 p.m. Potential applicants and their families can get the inside plications is February 27, 2015 at 4:00 p.m. More information is available by calling the CFMC office track and learn how to fill out CFMC, Lilly and Kendrick on- Lilly Endowment Community Scholarship Program toll-free at (855) 280-3095 or by visiting the Scholarship Cen- line scholarship forms at one of the three free “How to Apply” The Lilly Endowment Community Scholarship Program tral website at CFMConline.org. Networking Opportunities

Martinsville Chamber of Commerce: Morgan County Toastmasters Club: Morgantown Merchants Association: The regular monthly meeting on the third Weekly meeting every Thursday evening at The Morgantown Merchants Association meets Friday at 11:30 AM at the Morgan County 6pm at Franciscan St. Francis Hospital 1st floor at the Fire Station on dates to be announced. Administration Building, 180 South Main Street. Conference Room. For more information call Sharon Zimmerman at For more info, please contact the Chamber office Business & Professionals Exchange: the Stitchery Mill at 812-597-5997 or on www. at (765) 342-8110 or visit its website: www. This Hendricks County meeting takes place each MorgantownIndiana.com. MartinsvilleChamber.com Tuesday from 8:15-9:45 a.m. at West Central Networking Business Women of Morgan Rotary Clubs: Conservancy District, 243 S County Road 625 E, County: Martinsville meets every Tuesday at noon at the Avon. More information at www.b-p-e.org. NBW of MC meets on the second Thursday at First Presbyterian Church, 240 East Washington Rediscover Martinsville: 11:30 AM at the Mooresville School Administration Street, Martinsville.Mooresville Decatur meets An Indiana Main Street U.S.A. Association. For Building next to the Post Office on Carlisle Street. every Wednesday at 7:30 AM at Jones Crossing information: PO Box 1123, Martinsville, IN 46151. Bring your own lunch. For more information, call Banquet Center, S.R. 67 and Allison Road, Camby. 765-343-6303 or e-mail: rediscovermartinsville@ Patti Wilson at 317-856-9801. Business Networking International: gmail.com. Follow us on Facebook. Morgan County Connections meets every Wednesday Morning at the Mooresville Public Library, 220 West Harrison Street, from 8:00am to 9:30am. For more information call Angela Kath at 317-445-9827. Mooresville Chamber of Commerce: The regular monthly meeting on the third Thursday from 11:30 AM to 1:00 PM. The meeting location is Jones Crossing Banquet Center at the corner of S.R. 67 and Allison Road. Lunch ($7 members, $10 non-members) For more information call the Chamber office at 317/831-6509 or visit its website: www. MooresvilleChamber.com.

12 | December 2014 Morgan County Business Leader www.morgancountybusinessleader.com First “Business Walk” Conducted in Martinsville Industrial Park “How’s business? What do you like about workforce. doing business in Martinsville and Morgan Some employers in the Martinsville Indus- County? In your opinion, how trial Park have open positions could business conditions be of which that the general public improved?” These questions were might not be aware. Appriss, a the focus of the first ever Mor- provider of innovative technol- gan County Economic Devel- ogy solutions that help keep opment Corporation Business communities safe and informed, Walk on October 30th. noted that they have several FULL CONTIUUM OF CARE The Business Walk was a technical positions available in- It is our pleasure to serve area seniors with a variety morning dedicated to learn- cluding for data analysts, field ing more about the immediate service engineers, and customer of housing and healthcare options! needs of companies in the Mar- support roles. Other companies tinsville Industrial Park (State have hands-on production and • Garden Homes • Skilled Nursing Services Road 37 & Industrial Drive) installation jobs to fill. • Assisted Living Apartments • Long-Term Care and to thank them for choosing to make Interested applicants are encouraged to • New Energy Wellness • Hospice Care Martinsville and Morgan County their home. learn more about career opportunities with City of Martinsville Mayor Phil Deckard, these and other Morgan County businesses • Moving Forward Rehabilitation • Respite Care City of Martinsville Engineer Ross Holloway, by visiting their respective websites and by • Auguste’s Cottage Memory Care and the Morgan County Economic Develop- contacting WorkOne Business Services Con- ment Corporation spent a few minutes each sultant Sally Eisbrenner at 317-838-9335 ex- with tenants including Structural Compo- tension 217 or by visiting the WorkOne loca- Ask about a FREE nents Fabrication, MAB Commercial Glaz- tion in the basement of the Morgan County move to our Assisted ing, Lee Supply Corp., Form/Tec Plastics, Administrative Building (180 South Main, Living & Garden Homes! Appriss, and Air Equipment & Engineering Martinsville). to name a few. “It was a great opportunity to thank our Business Walk representatives listened to existing businesses for calling Martinsville companies’ opinions regarding the benefits of home. I appreciate the effort the Morgan doing business in Martinsville – many cited County EDC made in organizing the walk,” mcbl-qtr-advertising-092112r1-OUTPUT.pdf 1 9/21/2012 5:47:57 PM ASCSeniorCare.com a convenient location along State Road 37 – said Mayor Phil Deckard. as well as concerns such as finding the right

O’Dell Callis Rautenkranz Gill C

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CY Dan Moore, President and CEO of Home CMY Bank, announced the milestone anniversaries K of four employees in 2014. Julie Callis, Kim O’Dell, Kris Gill, and Damon Rautenkranz each reached significant marks in their service at the organization. Julie Callis marked her 35th anniversary Damon Rautenkranz with Home Bank in June. She currently serves marked 10 years in as Assistant Vice President and Secretary to September. He is the Assistant Vice President the Board of Directors. of Mortgage Loan Sales. Kim O’Dell celebrated her 25th anniversary Moore stated, “We are very blessed to have with the bank in May. She is the Assistant Vice an outstanding team of employees who are President for Loan Servicing. dedicated to our customers and the community. Kris Gill also celebrated 25 years with In their individual tenures of service, Julie, Kim, Home Bank in June. Kris currently serves as Kris, and Damon have each exemplified a high the bank’s Loan Servicing Specialist. level of commitment and professionalism.” www.morgancountybusinessleader.com Morgan County Business Leader December 2014 | 13 Franciscan St. Francis Health earns The old man national recognition for stroke treatment Franciscan St. Francis Health has received the Get With The Guidelines Stroke Silver-Plus Quality Achievement at the game Award for implementing specific quality improvement mea- sures outlined by the American Heart Association/American Stroke Association for the treatment of stroke patients. I don’t know his name. I don’t know who he was there rooting for, Get With The Guidelines—Stroke helps hospitals to pro- but I do know I can’t stop thinking about him. vide the most up-to-date, research-based guidelines with the I was at a High School Ladies Basketball opening game last goal of speeding recovery and reducing death and disability The Guidelines steering committee and executive director night. The daughter of a friend for stroke patients. The hospital’s neurology and neurosurgery of Interventional Cardiovascular Programs at Brigham and of mine is on her way to becom- teams earned the award by meeting specific quality achieve- Women’s Hospital and professor of medicine at Harvard ing quite a superstar on the court ment measures for the rapid diagnosis and treatment of Medical School. and I wanted to show support stroke patients at a set level for a designated period. Get With The Guidelines–Stroke also helps Franciscan St. for my friend, his daughter, and These measures include aggressive use of medications and Francis’ staff implement prevention measures, which include for the greatest game ever in- risk-reduction therapies aimed at reducing death and disabil- educating stroke patients to manage their risk factors, and to vented. As I sat down I noticed ity and improving the lives of stroke patients. be aware of warning signs for stroke, and ensuring they take The Old Man. Just then I didn’t “We are dedicated to improving the quality of stroke care their medications properly. Hospitals can make customized think too much about him. We and The American Heart Association/American Stroke As- patient education materials available upon discharge, based went through the standard pre- sociation’s Get With The Guidelines–Stroke award helps us on the patients’ individual risk profiles. The take-away ma- game festivities. The warm ups, achieve that goal,” said Chris DiGiusto, Neuroscience Service terials are written in an easy-to-understand format in either the fight song, the introductions Line Leader at Franciscan St. Francis Health. “This award English or Spanish. of the players. The National An- recognizes our commitment to ensure that our patients re- According to the American Heart Association/American them. As I stood alongside my ceive care based on internationally respected clinical guide- Stroke Association, stroke is the number four cause of death family placing my hand over my lines.” and a leading cause of adult disability in the United States. heart, out of the corner of my “We are pleased to recognize Franciscan St. Francis for On average, someone suffers a stroke every 40 seconds; some- eye I saw The Old Man salute its commitment and dedication to stroke care,” said Deepak one dies of a stroke every four minutes; and 795,000 people Jeff Binkley slightly then remove his hat. L. Bhatt, MD, MPH, national chairman of the Get With suffer a new or recurrent stroke each year. Something on that hat caught my eye… here was a WWII vet- eran. CFMC Adds New Funds for Tobacco Prevention and The National Anthem played for this game was a good one. A traditional, full orchestra version without a singer. Not one of those Cessation & Disabled Veteran Recreational Programming versions where the singer thinks the song is all about them and adds the vocal runs and flourishes and junk that makes for a great act, but Two new organizations have been added to the list of to only post 9/11 injured veterans, Vets 4 Vets is an all-vol- takes away from what the song is about. It’s not about the singer. It funds supported through the Community Foundation of unteer operation, open to all military families/organizations never is. It’s really not about the audience listening to it either. It’s Morgan County (CFMC) this fall. from all wars. The goal of Vets 4 Vets is to raise donations in Ready Set Quit Tobacco (RSQT) about a flag, a country, a cause. It’s about Sacrifice. It’s about Free- order to expand and offer this inspirational and recreational dom. Established in February, 2008, Ready Set Quit Tobacco is program to disabled veterans around the country. As the song finished I turned to The Old Man. I held my hand a coalition of community organizations and businesses that For more information on Vets 4 Vets, their partners, and out. He took it and we shook. No words passed. No words needed promote a better quality of life for Morgan County citizens programming please visit their page on the CFMC website to be passed. He knew what I was saying. I hope he knew I was by reducing tobacco use through edu- at http://www.tinyurl.com/v4vfund. speaking not only for myself but for my wife and my son beside me. cation and outreach. It is also sup- Individuals or groups who wish to And I like to think I was also speaking for the hundreds of others in ported by two Kendrick Foundation donate to Vets4Vets can choose to do- that gym that hadn’t yet shook his hand. grants, Franciscan Alliance Founda- nate directly through their webpage by His hand was old. It was rough with age and I’m sure much expe- tion St. Francis Health, and the In- selecting the PayPal button, or sending rience. Experiences I can’t imagine. Experiences I don’t want to. As diana State Department of Health - Tobacco Prevention & checks made payable to the Community Foundation of we shook hands we looked into each other’s eyes. In mine I hope he Cessation Commission. Morgan County with “V4V” in the memo line. Checks saw respect and honor and gratitude. In his I saw humility, kindness, For more information on the RSQT Coalition, their part- can be mailed to the CFMC at 56 N. Main St., Martinsville, and yes a little bit of a twinkle. Here was a man who has lived life. ners, and programming please visit their page on the CFMC IN 46151 About the Community Grabbed it by the horns and wrestled it to the ground. website at http://www.tinyurl.com/rsqtobacco. Foundation of Morgan County Here was a man whom when I am his age, I hope to have lived a Individuals or groups who wish to donate to RSQT can life at least half as full. choose to donate directly through their webpage by select- The Community Foundation of Morgan County, Inc. This morning as I think about him, I am plagued with the ques- ing the PayPal button, or sending checks made payable to the was founded on January 5, 2000, with the merging of the tion: Is this the country he and so many others fought and sacrificed Community Foundation of Mooresville Community Foundation and the Morgan Coun- for? Of course it is! Whatever the country now is, it remains what Morgan County with “RSQT” in the memo line. Checks ty Community Foundation. Each year the CFMC distributes he fought for. We’re The United States of America. But are we still can be mailed to the CFMC at 56 N. Main St., Martinsville, thousands of dollars in grants and scholarships to local non- worthy of the sacrifice he made? IN 46151. profit organizations and to students. The CFMC also collab- Vets 4 Vets Am I? orates with other non-profit organizations in the community As we enter this season of giving, I’m going to try harder to be Vets 4 Vets is dedicated to providing injured veterans the on major initiatives which can improve the Morgan County worthy of the sacrifices so many like The Old Man at The Game opportunity to return to an active lifestyle through the assis- community. The first CFMC office was in the Academy made for us. I’m going to try harder to be better. I’m going to try tance of adaptive equipment for outdoor sports. Special adap- Building in Mooresville, on the campus of Newby Memorial harder to make a difference in the lives of others. tive equipment has been invented and purchased that allows Elementary School. In 2011, a new main office on the square Join me? the disabled to enjoy and participate in recreational boating in Martinsville was opened. activities while providing assistance in the form of travel ex- Mre information on the Community Foundation of Mor- The Binkley Wealth Management Group LLC is a fee-only Indiana Registered penses, lodging, meals and life-altering equipment. gan County, the new funds, or starting a fund, is available by Investment Adviser located in Avon. Mr. Binkley can be contacted via email Unlike many veteran organizations that restrict their funds contacting the foundation at toll free 855-280-3095. at [email protected] or phone 317.697.1618

14 | December 2014 Morgan County Business Leader www.morgancountybusinessleader.com Top 10 reasons Planner of note GREATER MARTINSVILLE CHAMBER OF William Dayhuff, Gray Road, Pole Building COMMERCE Mike Margason Waters Edge Drive, Single WELCOME NEW CHAMBER Family Residence MEMBERS!!! Jeff & Pam Thomas, Salem Road, Lois Hawkins & Konnie Slayton Swimming Pool you should blog Rogers Group/Morgan County Sand & Manny Desai, Old State Road 67, Gravel Commercial Building Pamela Siddons Dan Harris, Middle Patton Park Road, For those of you who don’t blog regularly for your 5. Blogs Enhance Your Marketing Cam- Siddons Law Office Single Family Residence business, you may be wondering exactly what a blog paigns: Drive traffic from your ad campaigns David Reddick Patton Park Inc, Lower Patton Park Road, Indiana Bicentennial Residential Remodel should contain. According to Wikipedia, the defini- or landing pages to your blog for added support For more information visit: www. Aaron Kivett, McClure Road, Pole Barn tion of a blog is: and increased response rate. blog 6. Gives you Shareable Social Media Con- MartinsvilleChamber.com Christopher Shelhammer, Clear Creek • A (a truncation of the expression weblog) GREATER MOORESVILLE CHAMBER OF Drive, Single Family Road is a discussion or informational site published on tent: Now, instead of always linking to other COMMERCE Bennie Cobb, Gray Road, Swimming Pool the World Wide Web and consisting of discrete people’s content on social media, you have WELCOME NEW CHAMBER Phillip Armstrong, Mahalasville Road, entries («posts») typically displayed in reverse instant shareable content from your blog to MEMBERS!!! Electrical Upgrade chronological order (the most recent post ap- increase your viral marketing efforts. Lowes Home Improvement Store Doug Cohen, Maple Turn Road, Electrical Christ the King Lutheran Church Upgrade pears first). - [Source: Wikipedia] 7. Blogs Inform/Educate your Custom- ers: For more information visit: www. Marcia Williams, Beech Grove Road, Blogs have Need to explain your product or service in MooresvilleChamber.com Electrical Upgrade emerged from an more detail to your customer base? Write a blog TOWN OF MOORESVILLE - BUILDING Donald Hall, Watson Meadows Lane, Pole individual pub- about it. Blogs are a great way to educate your PERMITS Building lishing method readers while putting your company and your Kelly Coppock, Pleidas Drive, Commercial Randy Richardson, Deerfield Blvd, Storage (or online diary products in the limelight (subtly, of course!). Remodel Building of sorts) to an ac- 8. Blogs are Good Publicity Tools: Use your Stephen Fitzpatrick, High Street, Phillip Kellar Maple Grove Road, Storage Commercial Electrical Building ceptable corporate blog to capture the attention of the media in Shae Company, Commons West Drive, Keys Lowder, Old Morgantown Road, Pole content marketing your community or industry. Again, your blog New Residential Building and communica- can help you position you or your company Dwayne Lundy, Rooker Road, Residential Michael Baker, Paragon Road, Pole tion tool. Some as a subject-matter expert, resulting in more Electrical, Building people blog on a requests for interviews or increased exposure in Jerry Channell, Stevens Street, Residential Gabe Currier, Big Bend Road, Single particular topic of the media. You can also use your blog to post Remodel Family Residence interest or exper- press releases, event details or case studies for Jericho Warren, Turner Road, Residential Robert Hooper, Middle Patton Park Road, Single Family Residence tise. Others focus the media (and all) to see. Remodel Kelly Coppock, Pleidas Drive, New Beth Brummett, Galloway Road, Single their blog on their 9. 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If you are the successful Robert Coomer, Big Bend Road, Electrical bidder, you will be asked to bring in the and also a hosted version (Wordpress.org) if Susan Young is the owner of AimFire Marketing, a full-service marketing firm specializing in websites, SEO, blogging and Upgrade full amount of the bid by 4:00 p.m. that you want to host your blog on your own web- social media management. For a complimentary marketing Amanda Monday, Buffalo Court, Single same day. Funds must be in the form of a site. There is no cost other than your time to analysis session, visit her website at http://www.aimfiremar- Family Residence cashier’s check. We do not accept letters set it up. You can even create your entire web- keting.com, call (317) 456-BIZ4U (2494), or email syoung@ Marvin Cummings, Bens Court, Pole of intent to purchase from your bank. Not site using a Wordpress template. aimfiremarketing.com. Building responsible for typographical errors. www.morgancountybusinessleader.com Morgan County Business Leader December 2014 | 15 From the birth of your child to their first steps to their wedding day, life is full of blessed days. and days that just don’t go as planned. it’s these moments in your life that inspire us every day at Franciscan st. Francis Health – Mooresville. it’s why we provide the only labor and delivery program in Morgan County. it’s why we have a state-of-the-art emergency room with a medical staff trained in groundbreaking emergency protocols for heart attacks You and strokes, an award-winning intensive care unit and a world renowned center for hip and knee surgery. and why we offer you and your family advanced inspire us cancer care, outpatient surgery and convenient lab and imaging services. and it’s why after 100 years of serving Central indiana, we’re committed to everY daY caring for you and your family for years to come.

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