LINOTYPE FOUNDRY

O AVENIR O 2003

1988 Avenir Next was designed by with the help from Akira Kobayashi. More options can designed the geometric san-serif be used for designers. , Avenir. Avenir is intended to be nothing more nor less than a clear and clean representa- 1928 tion of modern typographical trends, giving the designer a typeface which is strictly modern and Adrian Frutiger was born at Unterseen near at the same time humane. Interlaken, Switzerland.

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Av enir Ligh t (2 00 HISTORY pt) ndrian Fr Q A u tig Adrian Frutiger was born in 1928 at Unterseen near e Interlaken, Switzerland. After an apprenticeship as a compositor, he continued his training in type and r graphics at the Zurich School of Arts and Crafts (Kunstgewerbeschule) from 1949 to 1951, being Avenir Light (size 360 pt) taught by two renowned professors, Alfred Willi- mann and Walter Käch. Frutiger went to Paris in 1952 and worked as type- face designer and artistic manager at Deberny & Peignot. His first typeface creations were Phoebus o (1953), Ondine (1954) and Meridien (1955), through O the foundry’s connections with Photon/Lumitype, In addition to his type- Frutiger created some of the earliest for face design, Frutiger

photocomposition. has been a consultant to IBM and the Stempel o He established his international position as a typefoundry. He pro- O typeface designer with his sans-serif font, duced the typeface for produced for metal and film in 1957. Together with Paris Charles de Gaulle Bruno Pfäffli and André Gürtler, he founded his own airport during the early

studio in Arcueil near Paris in 1961. He was also 1970s and Linotype sub- A A v v

e e o Professor for ten years at the Ecole Estienne and sequently released this n n i i r r

B B eight years at the Ecole Nationale Supérieure des in 1977 as the Frutiger O l l a a

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Based on Erbar and Futura - Avenir means ‘future’ in French.

Based on Erbar and Futura - Avenir means ‘future’ in French.

Based on Erbar and Futura - Avenir means ‘future’ in French.

Based on Erbar and Futura - Avenir means ‘future’ in French.

Based on Erbar and Futura - Avenir means ‘future’ in French.

Based on Erbar and Futura - Avenir means ‘future’ in French. ---- Avenir Light

---- Avenir Book ---- Avenir Roman

---- Avenir Medium

Based on Erbar and Futura - Avenir means ‘future’ in French. ---- Avenir Black

---- Avenir Heavy

---- Avenir Light Oblique Based on Erbar and Futura - Avenir means ‘future’ in French.

---- Avenir Book Oblique

Based on Erbar and Futura - Avenir means ‘future’ in French.

---- Avenir Oblique

---- Avenir Medium Oblique Based on Erbar and Futura - Avenir means ‘future’ in French.

---- Avenir Black Oblique Based on Erbar and Futura - Avenir means ‘future’ in French. ---- Avenir Heavy Oblique AVENIR (10 pt)

B In 2004, Frutiger, together with Linotype in- house type designer Akira Kobayashi, reworked the Avenir family to address on-screen display issues. The result was titled Avenir Next. The typeface family was increased to 24 fonts: 6 weights, each with a roman and italic version, in 2 widths: normal and condensed. Frutiger’s numbering system was abandoned in favor of more conventional weight names. The glyph set was expanded to include small caps, old style figures, subscripts and superscripts, ligatures.

Avenir Next thereby now offers an optimal balance of harmony and contrast. With the addition of the condensed variants, Avenir Next represents a full-fledged contem-porary gro tesque, providing professional graphic design ers with the greatest degree of typographical flexibility and optimal legibility. AVENIR 10 pt) lar ( egu NEXT t R ex ir N en Av

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Avenir Next Ultralight Avenir Next Regular Avenir Next Medium Avenir Next Demi Avenir Next Bold Avenir Next heavey

Avenir Next Ultralight Italic Avenir Next Italic Avenir Next Medium Italic Avenir Next Demi Italic Avenir Next Bold Italic Avenir Hext Heavy Italic Avenir Black (79.2 pt) Avenir Book (10 pt) CHARACTERISTICSAvenir Black (12 pt)

* Geometric sans-serif * horizontal tail on Q * bigger x-height and aperture – cute, clean, friendly, humanity * V shapes (A, M, N, V, W, etc.) are squared off * more conventional and more legible

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Avenir Black (48 pt) Avenir Black (10 pt) 2013 SHA LIU SUMMER O Q M