Alisha Witty Typography Week 3 Avenir

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Avenir, Typeface for the Future Avenir – futuristic modernly humanistic typeface Avenir is a geometric sans- A v e n i r w a s o r i g i n a l l y Sources serif typeface designed by released in 1988 with three I. https://en.m.wikipedia.org/ wiki/Avenir_(typeface) Adrian Frutiger in 1988 and weights, each with a roman II. http://www.digplanet.com/ r e l e a s e d b y L i n o t y p e and oblique version, and wiki/Avenir_(typeface) GmbH. The word avenir is used Frutiger's two-digit French for "future". The font w e i g h t a n d w i d t h i s d e r i v e d f ro m e a r l y convention for names: 45 g e o m e t r i c s a n s - s e r i f (book), 46 (book oblique), typefaces Erbar (1922), 55 (text weight), 56 (text designed by Jakob Erbar, weight oblique), (75)85 and Futura (1927), designed (heavy), and (76)86 (heavy by Paul Renner. Frutiger oblique). The typeface wished Avenir to be a more family was later expanded organically grown humanist to six weights, each with a interpretation of these roman and an oblique highly geometric types. version. The original release While similarities can be of Avenir has weights seen with Futura, the two- g r o u p e d v e r y c l o s e storey lowercase a is more together, with the difference like Erbar, and also recalls barely distinguishable. In his Frutiger’s earlier namesake autobiography, Frutiger typeface, Frutiger. The city explains that this was a of Amsterdam uses Avenir response to the effects of as the principal typeface in how people perceive color. its corporate identity. BBC He intended the slightly 2 uses Avenir as its main bolder designs for white-on- corporate font I. It's logo black text, so they would and identity. Best Buy and look the same to a viewer as Snapchat also use Avenir. black-on-white. Apple uses Avenir for its Maps application. .

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