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This February, ENTERTAINMENT TONIGHT continued its phenomenal growth, improving performance by as much as 122% where we aired in access. We were also #1 in New York

MARKET STATION TIME NEW YORK* WABC 7:30P LOS ANGELES KNBC 7:00P CHICAGO WBBM 6:30P SAN FRANCISCO* KGO 7:30P DETROIT* WXYZ 7:30P MIAMI WTVJ 7:30P ST. LOUIS KTVI 6:30P PHOENIX KTVK 6:30P WFSB 7:30P WM 6:30P CINCINNATI WKRC 7:31W

Copyright R? 1990 Paramount Pictures. All rights reserved. SOURCE: NSI FEBRUARY 19R9 VS. FEBRUARY I4.I00ARBI ition. We topped ourselves.

knocking off "Wheel of Fortune" for the second consecutive sweep* with added wins in Washington D.C. and Atlanta. We think you'll agree. Ratings like these are hard to top... even for us.

FEB. '89 PROGRAM RATING PERCENTAGE INCREASE ENTERTAINMENT TONIGHT + 17% ENTERTAINMENT TONIGHT + 4% ENTERTAINMENT TONIGHT + 14% ENTERTAINMENT TONIGHT + 6% ENTERTAINMENT TONIGHT +12% FAMILY FEUD +122% GERALDO +36% INSIDE EDITION + 76% ENTERTAINMENT TONIGHT + 9% INSIDE EDITION + 10% ENTERTAINMENT TONIGHT + 7%

THE ACCESS FRANCHISE FOR THE 90's... AND BEYOND. Broadcasting Mar19 Vol. 118 No. 12

Harry and the Hendersons, 68 GAGA BUYS Last chance for fin -syn based on theatrical film starring FOX/LORBER John Lithgow. Japanese firm, GaGa compromise ...FCC puts pressure Communications, buys 58% of on networks and Hollywood to reach agreement on 38/ MOVIETIME Los Angeles -based CHANGE financial interest and syndication rules. PAGE 27. NAME N /video distributor Fox/Lorber Movietime entertainment Associates. news cable network changes its name format, and 95/ LIKE FATHER, NBC 51% its becoming E! Entertainment sells of Television June 1. LIKE SON Building on foundation in Network agrees Cleveland 0 &0... 44/ NAB FORUM: syndication laid by his late to sell control of WKYC -TV Cleveland to Multimedia GOOD NEWS AND BAD father, John Claster has for about $65 million. Sale would, among other things, expanded Claster Television During NAB legislative into animated syndicator, give NBC more flexibility to buy additional stations forum, Representative Ed steadily building revenues and and rescue network in market where it has historically Markey promises to push viewers. AM improvement bill and give underperformed. PAGE 28. hearing to if carry/must pay arguments. On down side is his hope for children's TV bill, DEPARTMENTS reinstatement of fairness and FCC field hearing...FCC new political ad rate policy. Advertisers Index 94 searches for key to effective competition and Business 68 46/ HOPE FOR HDTV By the Numbers 15 Included in proposed FY Cablecastings 56 1991 FCC budget is $500,000 Changing Hands 70 for FCC's HDTV standard - Closed Circuit 6 setting effort. Datebook 22 Editorials 98 51/ GOOD BUSINESS Fates & Fortunes 91 FOR CABLE Fifth Estater 95 For the 77 National Cable Television Record Association Chairman Robert In Brief 96 Miron says NCTAs new In Sync 63 customer service standards International 64 makes good business and Law & Regulation 44 political sense. Masthead 23 The Media 51 considers whether to hand rate regulation back to 54' NPR'S Monday Memo 24 cities during commission field hearing in St. Louis. PROGRAMING On Radio 54 Programing 35 PAGE 29. STRATEGY Satellite Footprints 52 The Thistle and Shamrock Stock Index 18 30/ SHOWTIME moves from APR to NPR as Syndication Marketplace 42 ABC, NBC, CBS and Fox latter redefines its "larger give advertisers preview of cultural aims." Technology 59 programs in development.

55/ ARN FINDS Broadcasting (ISSN 0007 -2028) is pub- 33/ CABLE DRAFT lished 52 Mondays a year by Broadcasting NICHE IN AM Publications Inc.. 1705 DeSales Street, N.W., OPPOSITION American Radio Networks Washington, D.C. 20036 Second -class post- Senate Commerce lines up more than 250 affiliates age paid at Washington. D.C., and additional offices. Single issue $2 except special issues Committee's staff draft on cable for its 24 -hour, live talk, $3.50 (50th Anniversary issue $10). Sub- draws complaints from satellite -delivered service. scriptions. U.S. and possessions, one year cable, city organizations and $70. two years $135, three years $190. Ca- telcos. nadian and other international subscribers 59/ ON THE ROAD TO add $20 per year. U S. and possessions $235 yearly for special delivery. $100 for NAB: VIDEOTAPE first -class. Subscriber's occupation required. 35/ MCA GETS 72- Annually: Broadcasting Cable Yearbook In hopes of attracting more (I) and Whoopi $115, Across the Dial $9.95. Microfilm of Jean Stapelton EPISODE DEAL broadcasting buyers, Goldberg, stars of CBS's 'Bagdad Sony Broadcasting is available from University Microfilms, 300 North Zeeb Road. Ann Arbor, Cafe' (premiering March 30), meet MCA TV reaches agreement Corp. and Ampex Corp. are with Fox Television Stations Inc. offering composite digital VTR's Mich. 48106 (35mm, full year $55). Postmas- with advertisers during network's ter, please send address corrections to unveiling of development plans and its six O &O's for 72- that are more portable and Broadcasting, 1705 DeSales St.. N.W., for 1990 -1991 TV season. episode production order for less expensive. Washington, D.C. 20036. Why did Americom broker more radio station sales in 1989 than all other brokerage firms combined?

1989 Radio Station Sales (in millions) by Brokerage Firm:

$1,000 - $868

$800 -

$600 -

$400 - i $163 $129 $128 $97 $200 - $63 $47 $35 $30 $24 $23 $21 $19 $68 0- iAVA iVAí7i,ií `O/ 6 J 4 ee4J ,o G d`' y` s."4, C.) +4;'), .0 +.0,- 4Zs. 's.'' Ir.". ó.- Here's Why: 1. Quality Inventory for Buyers to Choose From -- "Americom doesn't market losers. They concentrate on those properties that are successful or can be successful." Al Kaneb. President. Barnstable Corporation. 2. Americom Helps Sellers Get the Highest Prices for Their Radio Stations- - "Americom gets some of the highest prices in the industry and yet the prices can be financed." Ed Christian. President. Saga Communications. Inc. 3. Through Trust Earned by Maintaining Confidentiality and Performing- - "Americom's technical competence, perseverance, and commitment to our success have earned the respect of all of us at Group W Radio." Richard Harris. Chairman. Group W Radio. Inc. Call one of us today to confidentially discuss your plans for 1990.

Bill Steding Dan Gammon Paul Leonard Peter Handy Top - 25 Markets Northeast and Central Southeast West A MER ICOM

Radio's New Breed of Professional Brokerage and Financing Specialists 1130 Connecticut Avenue, N.W. / Suite 500 / Washington, DC 20036 / (202) 737 -9000 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1 Closed Circuit 1

talks over legislation HDTV authority. recently, WNBC -TV anchor Chuck WASHINGTON between Inouye and National Scarborough. Association of Broadcasters NEW YORK M *A *S *H move On schedule have picked up with strong likelihood of breakthrough. WNYw(TV) New York is National Association of Clearing the ice rescheduling its late night Broadcasters says its if Power struggle lineup to please M *A*S *H carry/must pay proposal will SportsChannel America Ambassador Bradley fans who go to bed early. Show, be ready for Senate believes it is doing well at nine Holmes acknowledges that he which currently airs at Communications million subscribers after one is "troubled" by reports that midnight, will move to 11 p.m., year in business. Of all hockey Subcommittee Chairman Daniel Representative Edward Markey replacing Night Court. Inouye (D- Hawaii) before markets, said Sharon Pontin, (D- Mass.), chairman of Reason for change, according end of month. Inouye promised SCA vice president of affiliate House Telecommunications to WNYW source, is because to introduce idea for sales and marketing, only Subcommittee, is "station was overrun with consideration when parent St. Louis and Detroit remain introduction of phone calls from yuppies considering uncleared, "and we're Commerce Committee legislation that would make who did not want to stay up moves cable bill. Under if working on Buffalo," she said, Commerce rather than State until midnight to watch carry/must pay law, cable adding that biggest hitch in Department lead agency in M *A *S *H." Replacing show at systems choosing to carry one current cable environment is representing U.S. before midnight will be hour Kojak. local signal channel capacity broadcaster international bodies that are Lost in shuffle was syndicated would required to carry all constraints. Latest SCA be developing high- definition show, After Hours. locals would be forced approach to that problem: and television production to pay percentage of their special offer centered on the standards (BROADCASTING, revenue for signals. The National Hockey League's ANGELES March 12). Holmes, who as funds would be divided among Stanley Cup playoffs. Some coordinator and director of LOS stations and networks. operators may carry playoffs Bureau of International Promo partner in April and May, but have Communications and Keeping tabs "flexibility" to put off actually During NBC's development Policy, is Information State's launching SCA until as late as presentation to major FCC opted not to put one of point man in HDTV matters, 1, 1991. advertising executives last its own in room where Jan. says there have been no Thursday, high -level network Hollywood and networks are from industry or complaints executive told BROADCASTING trying to hammer out new fin - Empty chair other elements of that "major" new retailer is on syn rules, fearing that it NBC still has not government (including decided on verge of signing as cross - could compromise any later Commerce) about manner replacement for Deborah promotional partner for rulemaking effort by FCC. Norville in which present system is as Today Show network's prime time 1990- Hollywood had suggested working. He feels it is news classic anchor. Norville, who 91 promo in place monitor as way of putting campaign, of case of "if it ain't broke, don't fix replaced John Palmer last Sears, which was co- pressure on networks to deal in it." August, has However, Holmes has been serving as venture partner in 1989 -90 fall good faith. asked to meet with Markey to co -host since New Year's. launch. Source said there But FCC's Sherrie far, no determine what his So less than five people was no rift between NBC and Marshall thinks there may be concerns are and whether they have tried their hand at Sears, but "synergy" with another way to achieve could not be resolved anchoring newscast including new unidentified partner "will same end. When she meets without proposed transfer of Keith Morrison and, most lead to with parties in Washington expanding the scope and promotional this week, she may suggest to size of our did not them that they hire court campaign." Source reporter to take down every discount possibility that Sears Recapturing 'Prisoner' may maintain some other word. Then, if negotiations Taking role in next season's network fail, FCC would have transcript advantage of his company's existing library of former series, Pitch Colbert, vice ad campaign. to find out why. If British television senior president, ITC Domestic Television, has been exploiting negotiations produce results, At the table transcript would be thrown cult following for 1960s series The Prisoner with network away. Marshall harbors some run on CBS's late night schedule (following Sajak at 12 European buyers are among concern, however, that a.m.). Now iTC is in discussions with Arts & Entertain- handful of firms now taking presence of court reporter ment cable service about producing new episodes for close look at Los Angeles - could lead to posturing by basic cable (only 17 episodes of The Prisoner were origi- based Spelling Entertainment, parties in negotiations and nally produced for air on England's ITV network in 1967- which recently moved in its retard progress. 68 and on CBS following season). The original hour search for company buyer to drama centered on a retired British spy who is abducted narrow field to most serious Children's cooperation and imprisoned in a strange Kafkaesque community, bidders. Accord for company, where Number 6 (McGoohan) attempts every means of whose assets include Letter from Senate escape. Spelling Productions, Laurel Communications Colbert also said remakes of other ITC series library Entertainment and Subcommittee Chairman product, Fury and Thunderbirds, is being pitched to sev- distribution arm Worldvision, Daniel Inouye (D- Hawaii) to eral basic cable networks. Fury, the story of a boy and his may still be several months network chiefs on Feb. 21 horse, originally aired in Britain during the 1950's and away, company executive said. asking them to cooperate on '60s. Thunderbirds was popular '60s children's sci-fi ad- children's TV bill has hit venture featuring marionettes (also syndicated in U.S.). New deal responsive chord ( "Closed Henry Urich, vice president of marketing, ITC, also Circuit," March 5). In transAtlantic media deal revealed Tac Dough Apparently, networks are taking that Colbert and Tic host Patrick about to go public, Los Wayne will another look at how they can be seen on satellite feeds this week pitching Angeles -based Instar Corp. the accommodate senator, and half -hour game show to smaller market stations. has formed new international

6 When it comes to station commitments to key time

periods... The Chalk leaves all other "firm

There's only one true test of a station's confidence in a program, and that's its time period commitment So while other new shows may gain clearances, THE CHALLENGERS has locked up the choice access or early fringe daypart in markets coast to coast

With 75% of the country already cleared, THE CHALLENGERS is on its way to becoming the franchise of the 90's. Contact your Buena Vista Television sales rep today.

Buena Vista tiowor Television dick clark productions in association with Ron Greenberg Productions. gingers go's" in tiers.

75% OF THE COUNTRY CLEARED! Closed Circuit 2 Closed Circuit 2 Closed Circuit 2 Closed Circuit 2 Closed Circuit 2

TV /film licensing and BI- COASTAL BASHES delayed its start for months. production company with Recently, there was matter of Munich -based rip in Air Force balloon that entertainment media was to be used as platform for investment company TV Marti's transmitter and Parasol Group. Stocking new antenna 10,000 feet above firm's vaults is library of Florida's Cudjoe Key. Now, more than 1,100 hours of problem is unusually strong classic film, TV and vintage surface winds that are music footage recently interferring with efforts to inflate acquired by Parasol and new balloon and to load valued at nearly $14 million, electronics into its windscreen. company said. Instar Possibly, weather will President Nathan Sassover cooperate and balloon will be indicated compilations of hoisted this week, and existing footage in diverse broadcasting -of test library could yield hundreds programing, not test of hours of new specials and pattern -will begin. Then series. International sales for question will be: What will company product will be Castro's response be. Besides handled by Newberger & jamming TV Marti Associates. programing, he has threatened HOLLYWOOD jacking up interference suffered by American AM ATLANTA stations. Sports talk Turner Broadcasting hopes MINNEAPOLIS to have announcement by Still possible month's end on its new six - state southeast regional sports Possibility, strongly denied network. Summer launch is by wcco(TV) management, that still targeted for network that owner Midwest will include some games of Communications is still Turner -owned Atlanta Braves receptive to offers to buy and Hawks. Number of CBS affiliate, has been MSO's had expressed early suggested in unusual forum. interest in being partial King Videocable, owner of co- owners of service, including located cable systems, is board members Tele- said to have recently sent Communications Inc., mailer to subscribers American Television & explaining why operator was Communications and Comcast. declining to carry Midwest NEW YORK Communications' regional Serving up Fritz NBC Entertainment President Brandon Tartikoff, his wife, Lilly, sports channel. Mailer is Special breakfast has been and Revlon Chief Executive Officer Ronald Perelman (top, right said to assert that Midwest arranged for Senate Commerce to left) were in Hollywood for the Revlon /UCLA Women's Can- might still sell properties and Committee Chairman Ernest cer Research Program's Fire and Ice Ball held at the Beverly that new owners might decide Hollings (D -S.C.) during Hilton hotel March 13. Lilly Tartikoff chaired the event. Mean- to raise prices. National Association of while, on the East Coast, American Women in Radio and Tele- Broadcasters annual vision held its 15th annual National Commendation Awards convention in Atlanta on March 15 at New York's Waldorf-Astoria hotel. Award present- LONDON Saturday morning (March 31). ers included NBC's Mary Alice Williams (lower picture, left) and Hollings's appearance at CBS White House correspondent Lesley Stahl (right), shown Learning experience NAB will be his first since taking with Howard Stringer, president, CBS/Broadcast Group. Possible signal that CBS over chairmanship in 1986. CEO Larry Tisch may be Hollings will be one of 35 heightening his interest in members attending Broadcasters convention where on Nightline said it would be international media business convention. everybody who was last week, for instance - opportunities was several anybody in Fifth Estate was Voice of America officials say days of meetings he held in Like old times bibbed and feted. BMI will they do not yet have firm fix London with British TV After two -year hiatus, decide whether to return full - on when service will begin executives, first for Tisch with Broadcast Music Inc. will return time to dinners after broadcasting. They overseas executives on their to exuberant dinners of convention. acknowledge they have no own turf. While it was not clear years past. Whether it is one- interest in announcing talks got specific on CBS time shot or renewed startup date of project that opportunities in program tradition remains to be seen. FLORIDA Castro says would be production and Licensing association, Technical invasion of Cuban sovereignty broadcasting, those conferring which is celebrating 50th difficulties and whose signals he has with Tisch in late February anniversary this year, was Despite speculation as to TV pledged to jam. But project were senior British executives known for big shindigs at Marti startup date from outside remains plagued with kind including Thames TV head National Association of government -Ted Koppel of technical problems that have Richard Dunn.

Broadcasting Mar 19 1990 10 These guys mean business.

VIACOM is a registered trademark 01 Viacom International Inc if. 1990 Viacom International Inc VIACOM. ttsgooritmmummpoitillRmmwr

Alexander Salkind presents

TM

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An Alexander & Ilya Salkind Production

Superboy" all characters and related indicia are trademarks of DC 1990 VIACOM is a registered trademark of Viacom International Inc © 1990 Viacom International Inc. VIACOM. A Premiere, Ltd. Production

VIACOM is a registered trademark of Vlacc vor.Irdional Inc r!' 1990 Viacom International Inc VIACOMTM

ATLANTA DALLAS Viacom Enterprises Viacom Enterprises 400 Perimeter Center Terrace 433 East Las Colinas Blvd. Suite 982 Suite 1160 Atlanta, GA 30346 Irving, TX 75039 404 -395 -7795 214 - 556 -2255

CHICAGO LOS ANGELES Viacom Enterprises Viacom International Inc. 9450 W. Bryn Mawr Avenue 10 Universal Plaza Suite 600 Universal City, CA 91608 -1097 Rosemont, IL 60018 818 -505 -7500 708 -678 -7700 NEW YORK Viacom International Inc. 1211 Avenue of the Americas New York, NY 10036 212- 275 -5175

VIACOM is a registered trademark of Viacom International Inc 1990 Viacom International Inc BY THE NUMBERS 1

Television viewers put themselves at the ABC was second with a 12.2/20, and CBS was top of the ratings last week, with ABC's third with 11.0/18. CBS's highest rated entertain- America's Funniest Home Videos, a ment series of the week was Murphy Brown (pic- compilation of audience- submitted material, tured at left), which came in at number 17 with a claiming the top spot and capping a climb begun 16.0/24. Jan. 25 when it debuted in 16th place. With Ro- 60 Minutes continued its recoup from an earlier seanne weighing in at number three, ABC had slide, finishing in sixth place. In the continuing two of the top three shows and four of the top 10. saga of Andy Rooney, the reinstated correspon- With five of the top 10 shows and 10 of the top dent did not appear in a traditional segment, but in 20, however, NBC once again took the week (ending March 11) with a 13.5 rating /23 share; "By the Numbers- continues rm page l

RATINGS ROUNDUP Week 24 Mar. 5 -Mar. 11

Rank /rating Network n. Show Rank/rating _ Network Show

I 24.1.37 A Amer. Funniest Videos Rank/rating . Network o Show 56 10.3/19 A thirn'something 2 23.4136 N Cheers 58 10.0/16 A Young Riders 3 22.1/34 A Roseanne 30 13.4/25 N Hunter 59 9.5/17 A Movie: B.L. Stryker 4 21.3/34 N Cosby Show 31 13.3/21 A Doogie Hawser, M.D. 60 9.3116 c Olympic Winterfest 5 20.7/32 N A Different World 32 13.2/23 N Amen 61 9.2/14 C 48 Hours 6 19.6/34 C 60 Minutes 33 13.0/21 e Newham 62 9.1/15 A Sunday' Movie: Brewster Place 18.7/28 7 A Wonder Years 34 12.8/24 A 20/20 62 9.1/17 c Falcon Crest 8 18.1/31 N Golden Girls 35 12.5/22 N L.A. Law 62 9.1/17 N Mancuso, FBI 9 17.9/28 N Heat of the Night 35 12.5/19 F Married... with Children 65 8.8/16 A China Beach to 17.5/27 A Who's the Boss? 37 12.4/20 N Dear John 65 8.8/15 A Life Goes On 11 17.4129 N Empty Nest 37 12.4/20 C Jake and the Farman 67 8.6/14 C Tues. Movie: Runaway 12 17.2/27 A Coach 37 12.4/21 A Perfect Strangers 68 8.4/15 N Baywatch 13 17.0/27 N Sunday Movie: Perry Mason 40 12.2/19 N Hogan Family 68 8.4/15 A Primetime Live 14 16.7/27 N Grand 40 12.2/19 A MacGyver 70 8.1/12 F America's Most Wanted 14 17.7`27 N Unsolved Mysteries 42 12.1/19 N My Two Dads 71 7.5/13 c Bradys 16 16.5/27 A Monday Movie: Son's Promise 43 11.9/19 A Father Dowling 71 7.5/14 A H.E.L.P. 17 16.0/24 C Murphy Brown 44 11.7/21 N Quantum Leap 71 7.5/12 N Magical World of Disney 18 15.9/29 A Full House 45 11.4/19 A Just the 10 of Us 71 A 7.5/14 e Connie Chung 19 15.3/24 N Matlock 46 11.3/17 N Major Dad Special 75 7.0/11 c Island Son

20 A 15.1/23 F Sitnpsons 47 A 11.1/20 N ALF 75 6.8/11 F Open House

21 15.0/23 C Designing Women 47 10.8/18 A Elvis 77 5.7/9 c Grand Slant

22 14.9/26 C Knots Landing 49 10.8/18 C Dallas 77 5.7/9 F 21 Jump Street

22 14.9/23 N Night Court 49 10.8/20 e His & Hers 79 5.4/9 F Booker

22 14.9/24 e People's Choice Awards 49 10.8/17 c Major Dad 79 5.4110 F Cops Special: Russia

25 14.7/27 N Midnight Caller 49 10.8/18 N Nasty Boys 81 4.5/7 F Alien Nation

26 14.3/25 A Family Matters 49 10.8/17 c Rescue: 911 82 4.0/7 F Tracey Ullman

27 14.1/23 A Growing Pains 54 10.7/20 c Wiseguy 83 3.7/6 F Reporters

28 13.8/22 A Head of the Class 55 10.5/17 A Anything But Love 84 2.8/5 F Fox Movie

29 13.6/21 c Murder, She Wrote 56 10.3/17 N Monday Movie: Tin Men 85 27/5 F It's Garn Shandling's Show

Guide to symbols Source: Nielsen Media Research -- -Down in rank from last week -Up in rank from last week -Premiere broadcast - --No ranking change

FREEZE FRAMES: Syndication Scorecard * Week ended Mar. 5 Rank Program (Syndicator) Rtg Stns Covg Rank Program (Syndicator) Rtg Stns Covg

1 Wheel of Fortune, syn. (King World) 15.4 232 99 10 Geraldo (Paramount) 6.4 199 99 , 2 Jeopardy! (King World) 13.4 221 99 12 Donahue (Multimedia) 6.0 228 99 3 Star Trek: Next Generation (Paramount) 11.9 235 98 13 Mama's Family, syn. (Lorimar) 5.9 174 90 4 Cosby Show (Viacom) 10.0 204 98 14 Family Feud 2 (LBS) 5.7 139 89 5 Current Affair (20th Century Fox TV) 9.6 192 96 14 People's Court (Warner Bros. Domestic TV) 5.7 179 92 6 Oprah Winfrey (King World) 9.3 217 99 6 Wheel of Fortune. wknd. (King World) 8.8 204 92 8 Entertainment Tonight (Paramount) 8.6 176 96 The following shows were rated, but not ranked 9 Pegasus II (TeleVentures) 7.1 84 78 Wrestling Network 7.3 172 93 10 Fox Premiere Movie 6.4 134 89 World Wrestling Federation (WWF) 9.3 248 98 - Nielsen weekly pocketpiece Source: Nielsen and Broadcasting's own research. r

Broadcastng Mar 79 1999 15 4August 13, 1961, Berlin. As dawn broke over the beleaguered city, it was suddenly clear that the nightmare had begun. The East German army was severing Berlin in two.

The Eagle and the Bear: eft Dateline 1961, Berlin ARTS & ENTERTAINMENT NETWORK A I Iearst Joint Venture with Capital Cities /ABC and NBC

Nobody gets closer to

Bold and original programming you'll see nowhere else makes the A&E network a winner. We've won more ACE (Award of Cable Excellence) Awards than any other basic cable network. Whether we present a documentary on the real -life drama in Berlin or a Pulitzer Prize- winning Scene from "Dateline 1961, Berlin"

people than Hearst people.

1t7INIF play, A &E stands intellectually alone. Over 100 Hearst The Hearst Corporation companies know that intelligent communication builds magazines broadcasting newspapers books/business publishing loyal cable programming TV production and distribution audiences. It's our heritage. It's our commitment. newspaper features syndication

O 1990The Hearst Corporation BY THE NUMBERS 2

"By the Numbers" continues from gage 1.5. a collection of outtakes -sort of like CBS home videos -from previ- Summary of ous segments. The Rooney piece was introduced with an allusion to America's Funniest Home Videos, which bested 60 Minutes Broadcasting & Cable when its hour premiere was rerun opposite a Rooneyless program three weeks ago (BROADCASTING, March 5). Also on Sunday, NBC found a good attorney in Perry Mason. Its B R O A D C A S T I N G movie featuring Raymond Burr in the continuing character placed SERVICE ON AIR CP's' TOTAL' 13th, compared to the week earlier's Sunday movie, Ferris Commercial AM 4,977 253 5,230 Bueller's Day Off, which finished 43rd. Commercial FM 4,273 834 5,107 Another Sunday night winner was Fox's The Simpsons, which Educational FM 1,424 270 1,694 came in at number 20. its best showing since its debut in January.

io Radio 1 0.67 4 1,357 12.031 Commercial VHF TV 549 19 568 MarketScope Commercial UHF TV 550 186 736 Most stock groups were mixed for the week, although cable opera- Educational VHF TV 123 5 128 tors as a group posted a slight decline. Noticeably off was Cablevi- Educational UHF TV 224 23 247 sion Systems (CVC), down 6% to 253/4. Zero -coupon debt of CVC's Total TV 1.446 233 1.679 wholly owned subsidiary, Adams Russell, fell 7% and now yields over according VHF LPTV 300 205 505 33 %, to Morgan Stanley. One MSO that increased slightly was Mercom (MERO: NASDAQ), which received a 13 -D UHF LPTV 457 1,508 1,965 filing last Wednesday from C -TEC Cable Systems, which said it Total LPTV 757 1.713 2,470 had accumulated a 12% stake. One market observer said C -TEC FM translators 1,815 318 2,133 recently completed purchase of systems adjacent to those of VHF translators 2,722 125 2,847 Mercom in Michigan. Dow Jones Newswire report on 13 -D- Sandler Capital Management also owns more than 5% of Mer- UHF translators 2,205 403 2,608 corn -said C -TEC indicated it would "continuously evaluate, among other things, the company's [Mercom's] business pros- pects and financial condition...." Mercom rose to 11 bid, up from 103/4 bid the prior week. Times Mirror has shown some strength Total subscribers 53,238,000 over past month and last week rose to 38.5, up 18% over three Homes passed 73.900,000 weeks ago. Karen Firestone, manager of Fidelity's select leisure Total systems 9,500 fund, said the stock, while trading at a high P/E ratio, was trading at Household penetrationt 57.8t0 a low price -to -cash flow ratio, historically speaking. Clear Channel Communications also continued to gain. Slight irony was found in Pay cable penetration 29.4% movement of Hollywood deal stocks with MGM, where transaction has been announced, down 3% to 171/4. Meanwhile, Orion Pic- Includes off -air licenses. t Penetration percentages are of TV household universe of 2 92.1 million. ' Construction permit. Instructional TV fixed service. 3 Studiotransmit- tures, on which no deal has yet been announced, rose 4% to 221/4. ter link Source: Nielsen and Broadcasting's own research

Stock Index Notes: T- Toronto, A- American. N -NYSE. O- NASDAQ Bid prices and common A stock used unless otherwise noted PiE ratios are based on earnings per share for the previous 12 months as published by Standard 8 Poor's or as obtained by Broadcasting's own research. STOCK INDEX 1 FA. 4UU Market Market Closing Closing Capitali- Closing Closing Capitali- Wed Wed Net Percent zation Wed Wed Net Percent PIE zation PE Mar 14 Mar 7 Change Change Ratio1000,000) Mar 14 Mar 7 Change Change Ratio(000,000)

BROADCASTING BROADCASTING WITH OTHER MAJOR INTERESTS

N ICCBI Capital Cities ABC 508 504 4 00.79 20 9,143 N IBLCI A.H. Belo 34 35 1:4 - 1 1,4 - 0154 39 671

N (CBS) CBS 179 14 182 1i4 - 3 -01.64 16 4,238 N (AFL) American Family 15 14 7'8 118 00.84 14 1,21'

A (CCU) Clear Channel 14 13 518 38 02.75 -116 54 0 (ACCMA) Assoc. Commun. 32 14 34 34 - 2 12 -07.19 -73 600

0 (1COR) lacor Commun. 5 7 8 5 3/4 18 02.17 -3 58 N (CCN) Chris -Craft 33 34 - 1 - 02.94 1 786

0 ILINBI LIN 85 J. 2 84 114 1 14 01.48 46 4,407 0 (DUCO) Durham Corp. 31 30 14 34 02.47 30 261

O (OBCCC) Olympia Broadcast 1 8 316 - 1!16 - 33.33 N lGCIl Gannett Co. 40 3/4 40 34 01.87 16 6,576 0 (05814) Osborn Commun. 9 34 9 12 1/4 02.63 -46 68 0 IGACCI Great Am.Comm. 8 1.4 8 12 - 14 -02.94 -2 289

0 (OCOMA) Outlet Commun. 19 1 2 20 - 1,2 - 02.50 12 127 A (HTG) Heritage Media 3 5'8 3 5.8 00.00 -3 161

A (PR) Price Commun. S 1/8 5 14 - 118 -02.38 -4 47 N LIP) Jefferson -Pilot 39 38 39 34 - 38 -00.94 11 1,480

o (SAGE) Sage Broadcasting 2 14 2 1/4 0000 -2 8 N (LEE) Lee Enterprises 28 28 5/8 - 5/8 -02.18 16 683 O ISCRP) Scripps Howard 60 60 00.00 30 619 N (LC) Liberty 47 38 47 348 00.79 24 401

O ISUNNC) SunGroup Inc. 1 2 - 1 -50.00 -1 2 N (MHP) McGraw -Hill 52 3 4 53 314 - 1 -0186 13 2,567

0 ITLMDI Telemundo 5 58 5 1!4 3i8 07.14 -2 128 A (MEGA) Media General 28 5 8 30 - 1 3i8 - 04.58 -150 738

0 (TVXGC) TVX Broadcast 4 34 4 58 118 02.70 34 N (MDP) Meredith Corp. 31 14 30 78 318 01,21 18 583

0 (UTVI) United Television 32 1.2 32 1:2 00.00 5 354 0 (MMEDC) Multimedia 78 77 18 718 01.13 26 881

18 BY THE NUMBERS 3

STOCK INDEX 2

lowimminimmoweimmow Market Market Closing Closing`( ?l Capitali- Closing Closing Capitali- Néd Wed Net Percent P E zation Ned Wed Net Percent P E zation Mar 14 Mar 7 Change Change Ratio(000,000) 41111r Mar 14 Mar 7 Change Change Ratio(000,000)

A (NYTA) New York Times 24 23 34 1/4 01.05 13 1,871 N ISAA) Saatchi & Saatchi 6 7.8 7 - U8.01.78 -6 1,076 N (NWS) News Corp. Ltd. 16 5$ 16 114 38 02.30 6 4,463 O (TLMT) Telemation 2 1!2 2 1.2 ;ü0.00 5,ì,11 ,, O (PARC) Park Commun. 19 1 2 19 314 - 14 - 01.26 21 403 A (UNV) Unite) Video,J x9 12 1lß ° O (PLTZ) Pulitzer Publishing 27 14 28 - 14 - 02.67 13 285 >.: N (REL) Reliance Group Hold. 6 1'8 5 1 118 22.50 -8 456

O (RTRSY) Reuters Ltd. so 5.8 51 518 - 1 - 01.93 26 22,997

O (STAUF) Stauffer Commun. 146 144 2 01.40

N (TMC) Times Mirror 38 12 36 1!4 2 1'4 06.20 O (TMCI) TM Communications 1!8 00.00

N (TRW Tribune 43 314 42 58 1 1i8 0253 tATN) Acton Corp. 12' 112""`të"'1i7" "-ót:98 °i9 A (TBSAI Turner Bcstg. 'A' 47 318 45 1:8 2 14 04.98 -61 2,348 O IATCMAI Am. TV & Comm. 34 33 14 .....34 02.25 41 3,706 A (TBSB) Turner Bcstg. 'B' 45 3/8 42 58 2 34 06.45 -58 1,216 O (CTEX) C -Tec Corp. 18 34 19 i/ - 02.59 25 319 A (WPOB) Washington Post 00.00 19 3.469 A (CVC) Cablevision Sys. 'A' 25 3 a 27 1i1 - 06.36 570 A (CTY) Century Commun. 8 9 1tF -13.51 -10 521 O (CMCSA) Comcast 14 3 8 14 3l&`-'' 00.00 -11 1,613 A (FAL) Falcon Cable Systems 16 7a 16 58'? 14 01.50 -29 107 PRÓGtAMÌNG O (JOIN) Jones Intercable 10 7!8 11 1:4 - 3/8 - 03.33 -5 135

N (KRI) Knight -Ridder 56 18 54 34 1 318 02.51 12 2,907 0 (ALIT) All American TV 3 38 3 3/ _ ° 4 T (RCI.A) Rogers Commun. 'A' 108 106 2 01.90 -30 481 r; `. 12 T A (CLR) Color Systems 2 14 2 1'2 ° 114.,. 4 IRCI.BI Rogers Commun. 'B' 80 1 2 80 112 00.00 -23 1.086

O (DCPI) dick Clark prod. 6 1.8 6 1 4 - 1i8 -04110.- 22 50 O (TCAT) TCA Cable TV 13 1 2 13 5/8 - 1:8 - 00.91 28 326

N (DIS) Disney 115 38 111 7:8 3 1,2 03.12 22 15,523 O (TCOMA) Tele- Commun. 14 ua 15 - 34 - 05.00 -29 5,028

0 (FNNI) Financial News 7 18 7 38 - 14 -03.38 32 128 N (TWX) Time Warner 99 100 14 - 01 24 220 6,367 .7 A (FE) Fries Entertain. 2 3(8 2 3'8 18.75 -2 11 0 (UAECA) United Art. Ent. A 13 3/4 14 34 '06.77 1,915 .7 1 O A (HHH) Heritage Entertain. 1 1 4 1 8 18 11.11 -1 9 (UAECB) United Art. Ent. B 14 7 8 15 - :1J00.83 993 A (HSN) Home Shopping Net. 6 78 6 38 12 07.84 42 617 N (VIA) Viacom 52 5 8 53 112:. ; -.-;zái>,R. ./p¡01.63 24 2.808 N IKWPI King World 40 1.8 39 7.8 134 00.62 13 1,013 N (WU) Western Union -`!, 7 8 7!8_300.00 54 O )KREN) Kings Road Entertain. 3 16 - 1.32 - 16.66 0

N (MCA) MCA 54 12 56 1.8 - 1 58 -02.89 20 3.994

N (MGM) MGM UA Commun. 17 1 4 17 3 4 - 1,2 - 02.81 -11 879

A INNH) Nelson Holdings 9 34 8 12 1 114 14.70 42

O (NNET) Nostalgia Network 1 1 4 1 38 - 1 8 - 09.09 -1 7 EQUIPMENT & MANUFACTURING N (OPC) Orion Pictures 22 1'4 21 38 78 04.09 27 401

N (PCI) Paramount Commun. 46 1'8 45 12 5.'8 01.37 14 5,490 N (PIA) Playboy Ent. 14 1'4 13 318 7'8 06.54 -158 134 N (MMM) 3M 81 58 81 1'4 18 00.46 14 18,284 N O (QNTQE) Qintex Ent. 1 1)4 1 114 00.00 26 (ARV) Arvin Industries 15 118 14 38 314 05.21 39 284

O )QVCN) QVC Network 17 14 16 14 1 06.15 36 173 O (CCBL) C -Cor Electronics 11 10 1r4 34 0731 9 45 0 (RVCC) Reeves Commun. 6 34 6 34 0000 -6 85 N (CHY) Chyron 1 78 2 118 -06.25 -13 21

0 IRPICA) Republic Pic. 'A' 8 14 7 5'8 58 08.19 91 35 A (COH) Cohu 10 1s 9 34 38 03.84 7 19

O (RPICB) Republic Pic. 'B' 7 3 4 6 1,2 1 1!4 19.23 86 33 N (EK) Eastman Kodak 38 741 39 718 - 1 - 02.50 13 12,611

O (SP) Spelling Entertainment 10 10 1!8 - 1'8 - 01.23 27.._1331 N (GRL) Gen. Instrument 3s 3ia 34 3 4 518 01.79 11 966 O (JUKE) Video Jukebox Net. 8 34 8 118 58 07.69 -27,' 82 N (GE) General Electric 63 62 58 318 00.59 15 56,844 O (NONE) Westwood One 6 7 8 7 - 1!8 - 01.78 -4` 99 N (FIRS) Harris Corp. 31 5'8 30 118 1 1f2 04.97 46 1.227 N (MAI) M A Com. Inc. 4 38 4 14 18 02.94 437 104 N (IV) Mark IV Indus. 12 78 12 1.8 3 4 06.18 3 189

O (MATT) Matthews Equip. 11516 1 7 8 1116 03.33 96 11

O (MCDV) Microdyne 3 5/8 4 - 3'8 - 09.37 40 14

O (MCOM) Midwest Commun. 4 4 0050 11 12

N (MOT) Motorola 65 14 62 1;4 3 04.81 17 8.495

SERVICE N (OAK) Oak Industries, 1 18 1 1:8 12.50 -37 92

A (PPI) Pico Products 1 3'8 1 38 00.00 4 0 (AGRP) Andrews Group - 3 58 3 58 00.00 -2 33 N (SFA) Sci- Atlanta`, 23 114 23 18 1;8 00.54 14 532 0 (BSIM) Burnup & Sims 14 14 3'8 - 38 -02.60 18 176 N (SHE) Sony Corp. gm 51 5;8 53 118 - 1 1!2 - 02.82 23 14,589 N (CQ) Comsat 36 14 35 1!2 34 02.11 10 604 N (TEK) Tektronix 13 1'2 13 1;8 38 02.85 150 390

N (DNB) Dun & Bradstreet i46 78 46 38 12 01.07 15 8.763 N (VAR) Varian Assoc. 24 1,2 23 1!2 1 04.25 16 493

N (FCB) Foote Cone & B. 28 58 28 38 1 4 00.88 19 244 0 (WGNR) Wegener 1 7 8 2 - 1,8 - 06.25 9 13 O (GREY) Grey Advertising 150 146 4 02.73 13 171 N (WX) Westinghouse 73 5 8 74 - 38 - 00.50 12 10,695 O (IDBX) IDB Communications 8 34 9 - 114 -02.77 437 43 N (ZE) Zenith 9 12 9 1'8 3i6 04.10 -9 254

N (IPG) Interpublic Group 33 1 8 32 78 1'4 00.76 16 1,143

O (OMCM) Omnicom Group 23 23 1 2 - 1 2 - 02.12 12 603 Standard & Poor's 400 389.64 388.28 116 00.35

Broadcasting Mar 19 199( 19

In their haste to get to market, some camera manufacturers have employed what we think are band- aid solutions to product design.

Simply fitting chips into a cam- era originally configured for tubes seems quite acceptable to some. But not to Sony. Introducing the Sony BVP-370 studio CCD camera. It's been specifically designed to complement Sony's most advanced chip, the 768 FIT CCD, for superior performance. This chip virtually eliminates vertical smear. And Sony's exclusive HAD sensor gives clean, quiet images, and excellent color reproduction.

Because we took time in the design process, you save time. The automatic set-up feature doesn't require an internal lens diascope or external charts.This reduces set-up time to a few seconds, instead of two and a half minutes. And the BVP-370 employs the latest component triax system, specially suited for optimal perfor-

mance of CCD cameras. These features reflect Sony's belief that the only way to design a studio chip camera is from the inside out. And that a bandaid solution is no solution.

To learn more about the

BVP-370 studio CCD camera, call (800) 635-SONY.

Sorry (canunkaticrys Pits Company, 1600 Oueen Anne Rd , Teaneck, NI 01666

1989 Sorry Corporation of America. Sony is a legisteted trademark of Sony. SONY BROADCAST PRODUCTS indicnte.s ne?' listing or changed item. man -CEO, Johnson & Johnson; Raymond Mithun, Conn. Information: (203) 281 -9600. founder, Campbell -Mithun Advertising, and Jean March Northern Radio Televi- Wade Rindlaub, formerly with BBDO. Waldorf -As- 23-25- California t I News Association ninth convention toria, New York. Information: (202) 898-0089. sion Directors This week and awards. Hilton at the Club, Pleasanton, Cali. March 22- Mississippi Association of Broadcast- Information: Darryl Compton, (415) 561 -8760. March 19-Broadcast Pioneers Golden Mike ers broadcaster /agency swap. Holiday Inn -Down- March Radio - Television News Directors As- Award dinner. New York. Information: (212) 586- town, Jackson, Miss. Information: (601) 957 -9121. 24- 2000. sociation region four/Oklahoma AP Broadcasters March 22- "Ethical Dilemmas in Sports Report- conference. Sessions include "What's New in TV March 19-22-National Computer Graphics As- ing," seminar sponsored by Center for Communi- News"; "Covering Sports as News"; "Open Re- sociation 11th annual conference and exposition. cation. Center, New York. Information: (212) 836- cords," and "Election Coverage." Meridian Plaza Anaheim Convention Center, Anaheim, Calif. Infor- 3050. hotel, Oklahoma City. Information: Stuart Kellogg, mation: (703) 698 -9600. 478 March 22 -23-C -SPAN "Capitol Experience" (405) -6320. Differences in March 20- "Gender Business seminar "to provide cable operators with insight March 24-Louisiana Press Women's Associa - Communications: A Gender Dynamics Seminar," into the network's programing philosophy, reasons tion/Radio- Television News Directors Association, sponsored by New York Women in Cable. Viacom to carry C -SPAN and ways to promote it among region nine management conference, "Leader- Conference Center, New York. Information: (718) their general audience." C -SPAN headquarters, ship in the 90's." LeBossier hotel, Bossier, La. 482 -4079. Washington. Information: (202) 737 -3220. Information: Andrew Pontz, (318) 865 -2609. March 20 -33rd annual New York Emmy award March 23 -Cable Television Administration and March 25- 26- "Making the Promise of Local Ca- presentation, sponsored by National Academy of Marketing Society, Washington/Baltimore chap- ble Programing a Reality," local programing semi- Television Arts and Sciences, New York chapter. ter, seminar on telemarketing. Gannett Tower, Ar- nar sponsored by National Academy of Cable Sheraton Center, New York. Information: (212) lington, Va. Information: (703) 378 -3431. Programing. Key Bridge Marriott, Arlington, Va. 768-7050. Information: Steven Schupak, (202) 775-3611. March 23- "Market Opportunities in the '90's," a March 20- "Advertising Magic: The New Tech- symposium sponsored by New England Produc- nologies," seminar sponsored by Center for Com- ers Association, Massachusetts Film Office and munication. Center, New York. Information: (212) National Academy of Television Arts and Sci- 836 -3050. ences, Boston -New England chapter. Speakers in- Also in March clude Charles Dolan, Cablevision Systems; Sam March 21- Pay -per -view seminar, sponsored March "Washington issues Day," sponsored Grogg, Magic Pictures; John Dykstra, Apogee 26- by Cable Television and Marketing Society, New by Productions; Edward Labowitz, Gipson Hoffman & Telecommunications Industry Association. England chapter. Clarion hotel, Nashua, N.H. In- J.W. Marriott, Washington. Information: (202) 457- Pancione, and Michael Wiese, Wiese Productions. formation: (401) 277 -7414. 4987. Hyatt Regency hotel, Cambridge, Mass. Informa- March 21- 25- "Talk, Talk, Talk," screenings of tion: (617) 782 -6372. March 26-29 -North Central Cable Television talk and interview programs at Museum of Broad- Association annual trade show and convention. March 23- 24- "Almost Everything You Need to cast Communications. MBC, Chicago. Informa- Hyatt Regency, Minneapolis. Information: (612) Know About Being a Journalist in the Nineties," tion: (312) 987-1500. 641 -0268. sponsored by Society of Professional Journalists, March 22- Advertising Hall of Fame induction region one; Radio- Television News Directors As- March 26- "Women in the Media," one in Amer - ceremonies, sponsored by American Advertising sociation, region 11, and Yale University, can Forum series sponsored by American Univer- Federation, honoring James Burke, former chair- Poynter Fellowship. Park Plaza hotel, New Haven, sity School of Communication. Kay Spiritual Life Major Meetings

March 31 -April 3- National Association of sored by Public Broadcasting Service. Loews An- Palais des Festivals, Cannes, France. Information: Broadcasters 68th annual convention. Atlanta. Fu- atole, Dallas. (212) 750 -8899. Las Vegas, April 13 -16, 1991; ture conventions: June 19-22-National Association of Broadcast- Oct. 13-17-Society ofMotion Picture and Televi- 11 -14, 1992, Las Vegas, Las Vegas, April and ers summer board meeting. NAB, Washington. sion Engineers 132nd technical conference and May 1-4 (tentative), 1993. equipment exhibit. Jacob Javits Convention Cen- June 26.29-CBS -TV annual affiliates meeting. ter, New York. Future April 1- 3- Cabletelevision Advertising Bureau Century Plaza, Los Angeles. conferences: Oct. 26 -30, ninth annual conference. Marriott Marquis, New 1991, Los Angeles; Oct. 3 -7, 1992, Jacob Javits York. July 15-18--Cable Television Administration Convention Center, New York. and Marketing Society annual conference. San Oct. 21- Association National April 18.20-Broadcast Financial Management Diego Marriott, San Diego. 24-- of Advertisers Association 30th annual meeting. Hyatt Regency, annual convention. Ritz -Carlton hotel, Naples, Fla. San Francisco. Sept. 12-15--Radio '90 convention, sponsored by National Association of Broadcasters. Hynes Oct. 30 -Nov. 4--National Black Media Coali- international television April 20- 25- MIP -TV, Convention Center, Boston. Future meeting: Sept. tion annual conference. Hyatt Regency, Bethes- program market. Palais des Festivals, Cannes, 11 -14 (tentative), 1991, San Francisco. da, Md. France. Information: (212) 750-8899. Sept. 16 -18- Eastern Cable Show, sponsored by Nov. 14- 16--- Television Bureau of Advertising May 17- 20-American Women in Radio and Southern. Cable Television Association. Washing- annual meeting. Dallas. Capital Hilton, Television 39th annual convention. ton Convention Center, Washington. Washington. Nov. 28- 30-Western Cable Show, sponsored by Sept. 21-25- International Broadcasting Conven- California Cable Television. Association. Ana- Associa- May 20-23- National Cable Television tion. Brighton Convention Center, Brighton, En- heim Convention Center, Anaheim, Calif. Center, Atlan- tion annual convention. Convention gland. Information: London, 44 (1) 240 -1871. ta. Jan. 7-10, 1991-Association of Independent Sept. 24- Radio -Television News Directors Television Stations annual convention. Century meeting. 27- June 34- NBC -TV annual affiliates Association international conference and exhibi- Plaza, Los Angeles. Washington. tion. Convention Center, San Jose, Calif. Jan. 14-18, 1991 -28th annual NAIPE Interna- June 9- 12- American Advertising Federation Sept. 25-27- Atlantic Cable Show. Atlantic City tional convention. New Orleans Convention Cen- national conference, featuring presentation of Convention Center, Atlantic City, N.J. Information: ter, New Orleans. Awards. Louis. Addy Marriott Pavilion, St. (609) 848 -1000. Feb. 1 -2, 1991-Society of Motion Picture and June 10.13-Broadcast Promotion and Market- Oct. 4-7- Society of Broadcast Engineers fifth an- Television Engineers 25th annual television con- and ing Executives Broadcast Designers Associa- nual national convention. St. Louis. Future meet- ference. Westin Detroit, Detroit. Future confer- tion annual conference. Bally's, Las Vegas. ing: Oct. 3 -6, 1991, Houston. Information: 1 -800- ence: Jan. 31 -Feb. 1, 1992, Westin St. Francis, June 11-14--ABC-TV annual affiliates meeting. 225 -8183. San Francisco. Los Angeles. Oct. 11 -15- MI PCOM, international film and pro- Feb. 1-4, 1991 -Radio Advertising Bureau Man- June 17 -21 -- The 1990 PBS meeting, spon- gram market for TV. video, cable and satellite. aging Sales Conference. Loews Anatole, Dallas.

Broadcasting Mar 19 1990 22 Center, AU campus, Washington. Information: (202) 885 -2058. The Fifth Estate March 27- "Corporate Culture and Gender Styles: A Gender Dynamics Seminar," sponsored Average annual rights fees NBC will Broadcastingci by New York Women in Viacom Cable. Confer- pay National incorporating ence Center, New York. Information: (718) 482- Football League over 4079. course of 1990 -93 seasons represents increase of 57% over NBC payments , March 27 Evening with Reiner," TELEVISION. -"An Carl spon- for 1989 sored by Academy of Television Arts and Sci- -90 season, not doubled rate Founder and Editor Sol Taishoff (1904 -1992) ences. Directors Guild Theater. Los Angeles. Infor- as indicated in March 12 story . Aver- 1705 DeSales Street. N W. Washington. DC 20036 mation: (818) 763 -2975. age annual increase for ABC. CBS Phone: 202- 659 -2340 and NBC will be 78%, not Editorial department fax. 202-429 -0651 March 28 -"Meet the Media: How to Work with 50%. Administrative department lax. 202-331 -1732 Television Business News Programs," sponsored by Public Relations Society of America, New Lawrence B. Mishoff, publisher York chapter. Gramercy Park hotel, New York. Turner Broadcasting System. New York Hilton. In- Editorial formation: Information: (212) 228-7228. (212) 840-1661. Donald K West, managing editor Mark K. Miller, Harry A. Jesaell, March 28-31-National Association of Black April 3-Caucus for Producers, Writers and Di- assistant managing editors Owned Broadcasters 14th annual spring broad- rectors general membership meeting. Chasen's Leonard Zeldenberg, chief correspondent. Restaurant, Los Angeles. Information: (213) 652- Kira Greene, senior news editor cast management conference. Marriott Marquis, Matt Stump, Kim McAvoy, John S. Eggerton, Atlanta. Information: (202) 463-8970. 0222. associate editors. Susan Dillon, A. Adam Glenn (international). April Deadline for entries in 42nd Annual editors March 28 -April 1- "Produced by David Suss - 4- assistant Prime Time Emmy Awards, sponsored by Acade- Randall M. Sukow (technology). Peter D. Lambert, kind," screenings at Museum of Broadcast Com- staff writers munications. MBC, Chicago. Information: (312) my of Television Arts and Sciences, for entries Janet Sullivan, Marsha L Bell, editorial assistants. 1, 987 -1500. aired June 1969, through April 4, 1990. Informa- Todd F. Bowie, editorial production supervisor tion: ATAS, (818) 763-2975. Ed Kaitz, production March 29-46th annual dinner of Radio and Tele- April 4-- "Speaking with Power," presentation Broadcasting - Cable vision Correspondents Association. Washington Yearbook skills workshop sponsored by American Associa- Hilton, Washington. Information: (202) 828 -7016. David Seyler, manager tion of Advertising Agencies. Hyatt Regency ho- Joseph A. Esser, associate editor March 29- "Update on AIDS Coverage," seminar tel, Chicago. Information: (212) 682 -2500. Deborah Segal, assistant manager sponsored by Gannett Center for Media Studies. Francesca Tedesco, Michael Greco, Janza L. Moods, Speaker: James Kinsella, author of "Covering the April 5 -20th annual Matrix Awards luncheon, editorial assistants Plague: AIDS and the American Media." Gannett sponsored by New York Women in Communica- Advertising Center, Columbia University, New York. Informa- tions. Waldorf- Astoria, New York. Information: Washington (212) 532 -3669. 202- 659-2340 tion: Shirley Gazsi, (212) 280-8392. Kenneth W Taishoff, vice president, sales and marketing April in Broadcast Television: Robert (Skip) Tash, Midwest and Southern regional sales March 29- "Mergers and Downsizing: Coping 5-- "Careers manager with the Upheaval," sponsored by American Good Morning America," seminar sponsored by Doris Kell% sales service manager Women in Radio and Television, New York City Center for Communication, featuring Charles Debra DeZarn, classified advertising manager Gibson, host of GMA. Center, New York. Informa- New York chapter. MMT Sales, New York. Information: (212) 212-599 -2830 456 -3770. tion: (212) 836-3050. Joseph E. Ondrick. East Coast regional sales manage' Rand/ B. Teitelbaum, sales manager March 29-31- Broadcast Education Association April 5-8 -Tenth annual Health Reporting Confer- Yadira Crawford, advertising assistant ence, sponsored by Lewis Edge á Associates. (East Coast equipment and convention. Georgia World Congress Center, At- American Medical Associa- engineering). 609 -683 -7900. fax. 609- 497 -0412 lanta. Information: (202) 429 -5355. tion, division of television, radio and film ser- Dave Beriyn á Associates: 914- 631 -6468 vices. Westin hotel, Tabor Center, Denver. Mattilyn Callowag receptionist March 30- Wireless Cable Association seminar Information: (312) 645 -5484. Hollywood on wireless cable. Hyatt Atlanta Airport, Atlanta. 213- 463 -3148 Public radio conference, John R. Russel, West Coast regional sales manager Information: (202) 452 -7823. April 5-9- coordinated Sandra Klausner, editorial-advertising assistant. by National Public Radio. Sheraton Washington Schiff Si Associates (l4éstem equipment March 30-"Representing Your Local Broadcast- hotel, Washington. Information: 822 -2090. and engineering). 213- 393 -9285: fax. 213- 393-2381. er: A Practical Workshop for Lawyers," ninth annu- Circulation al legal forum April "Winning New Business: Strategies sponsored by American Bar Asso- 6- Kwentln K. Keenan, circulation manager ciation Forum on Communications Law and That Sell Your Agency," professional development Patricia Waldron, data entry manager National Association of Broadcasters. Atlanta Hil- seminar sponsored by American Association of Aretha Hall, Maureen Sharp, Thomas Simms, circulation assistants ton hotel, Atlanta. Information: (312) 988-5580. Advertising Agencies. Cincinnatian hotel, Cincin- nati. Information: (212) 682-2500. Production March 30-"The Greening of Soviet Communi- Harry Stevens, production manager cation," seminar sponsored by Center for Com- April 6- Deadline for entries in Awards for the Julie Gunderson, production assistant. munication. Center, New York. Information: (212) Advancement of Learning through Broadcasting, Administration 836 -3050. sponsored by National Education Association, Philippe E. Boucher, controller designed to "encourage broadcasters to focus on Tracy Henry, assistant controller March 30 -April 1 -"The 1990's: New Dilemmas the pursuit of excellence." Information: (202) 822- Albert Anderson, office manager in Journalism," conference sponsored by Society Nancy Miller, personnel administrator 7484. Rhonda Moore, accounting assistant. of Professional Journalists, region four. Sheraton David N. Whitcombe, publishing consultant. at Station Square, Pittsburgh. Information: Debra April 6-7- Society of Professional Journalists, Corporate Relations Meyer, (412) 881 -4433. region six, conference. Panels and workshops on covering Indian treaty rights, stress, personal eth- Patricia A. Vance, director. Catherine F. Friday, secretary to the publisher March 31- Association of Maximum. Service ics in the newsroom, RSI /Carpal Tunnel Syn- Telecasters annual membership meeting, during drome, open records update and balancing home Bureaus NAB New York: 630 Third Avenue. 10017 convention. Room 364, Georgia World Con- and career. St. Paul hotel, St. Paul, Minn. Informa- gress Phone: 212-599 -2830 Center, Atlanta. tion: Lucy Dalglish, (612) 228 -5490. Fax: 212-599-2837 Geoff Foisie, chief correspondent March 31 -April 3-National Association of April 6- 7- "Covering the Outrageous," confer- Stephen McClellan, chief correspondent (programing). Broadcasters 68th annual convention. Atlanta ence of Society of Professional Journalists, re- Rod Granger, Lucia Cobo, Joe Flint, staff writers. Hollywood: 1680 North Vine Street, 90028 Convention Center, Atlanta. Information: (202) gion nine. Panels and workshops on covering rad- 429 -5300. Phone: 213 -463 -3148 ical fringe groups, sex, child abuse, spousal Fax: 213- 463 -3159 assault, rape and abortion. Warwick hotel, Denver. Steve Coe, Mike Freeman, slaty writers. Information: Walt Cooper, (303) 939 -6430. Advertising Representatives Pattis3M: Chicago 708- 679 -1100. fax: 708- 679 -5926. April April 6-7- Society of Professional Journalists, Los Angeles 213- 462 -2700, lax: 213 -463 -0544: region 12, conference. Speakers: Murray Baron, Hawaii 808- 545 -2700, fax 808 -599 -5802; April 1 -3--- Cabletelevision Advertising Bureau president, Accuracy in Media; DeWayne Wick- London (01) 427 -9000. lax: (01) 427.5544. ninth annual conference. Marriott Marquis, New o ham, past president, National Association of Black York. Information: (212) 751 -7770. Japan (06) 925 -4452: fax: (06) 925-5005. Journalists, and Bill Clinton, governor of Arkansas. o April 2-Association of Maximum Service Tele- Little Rock Hilton Inn, Little Rock, Ark. Information: Broadcasting Publications Inc. casters engineering breakfast, during NAB con- Dennis Schick, (501) 374 -1500. A Times Mirror Business Publication vention. Marquis ballroom, Marriott Marquis, Atlan- April 6-8-AP Television -Radio Association of Lawrence B. Taishoff, president. ta. Information: (202) 462 -4351. Kenneth W. Marshoff, vice president. California -Nevada 38th annual convention and Donald V WWI, vice president. April 2-4- Advertising Research Foundation awards banquet, including seminars on ethics, Founded 1931. Broadcasting -Telecasting' introduced annual conference and exposition. Speakers in- radio and TV writing and tape editing. Hyatt Re- in 1946. Television" acquired in 1961. Cablecasting" introduced in 1972 0 Reg U.S. Patent Office. o clude: CBS's Connie Chung, Young & Rubicam Copyright 1990 by Broadcasting Publications Inc. President Peter Georgescu, and Ted Turner of "Datebook" continues on page 73.

Broadcasting Mar 19 1990 23 C_Yo daym Ve o )

A cable TV policy commentary by Timothy J. Brennan, associate professor, University of Maryland, Baltimore County

The 1984 Cable Act freed cable fortunately, market dominance may mean from the bounds of rate controls that cable has an incentive to grant position imposed in franchise agreements or rights to too few of the broadcasters. As by local governments and from the threat of with must carry, though, the solution for a potential competition at the time of fran- local market problem is not likely to be a chise renewal. Following reports of sub- uniform national policy. stantial rate increases and complaints by the Require cable programers to offer their broadcasting and home satellite industries product to all technologies. This policy, too, of unfair practices, the FCC and Congress may not be as beneficial as it might initially are considering whether to return to local appear. Exclusivity is inherent in televi- governments some control over cable rates sion, as broadcasters showed during the and franchise renewal. Proposed legislation syndex debate. Prohibiting a cable system would also impose further restrictions on from obtaining exclusive distribution rights cable operators including national owner- reduces its incentive to promote its ser- ship limits, carriage and positioning rights vices. Unless a cable system has effectively for broadcasters and access to cable pro- monopolized the supply of competing pro- graming by multichannel microwave and gram services through exclusive distribu- home satellite services. tion rights, this requirement will do more Since the days of "what's good for Gen- harm than good. eral Motors is good for the country," it is The major quandary, though, is why ca- thought crude to advocate a policy because 66 The major ble regulation has become a federal case. it will lead to higher profits; private inter- The 1984 Cable Act was widely hailed as ests must be characterized as but a byprod- quandary, deregulatory, but it could be viewed as the uct in the quest for the public interest. In though, is why opposite. Prior to its implementation, a city the current era, the "test" for television precured cable service through competitive policy is how an industry would perform if cable regulation bidding as it might procure, say, garbage it were competitive. Unfortunately, this "as collection. Terms under which the service if competitive" test is subject to differing has become a would be made available were specified in interpretations where cable is concerned. the contracts. The 1984 Cable Act intro- While fewer than I% of all cable systems federal case. duced federal regulation of this decentral- face direct competition from overlapping ized procurement process, and in such a systems, the cable industry claims it faces uted to cable springs from its dominance in way as to exempt incumbent cable systems competition from videocassette rentals, the delivery of multichannel and pay video from their contractual commitments. over -the -air television, and other ways peo- services to the home. National ownership In that light, what may be needed is a ple can spend their leisure time. Reports of limits might bring some benefits in terms of return to that process, but without necessar- rate increases following implementation of competition for cable franchise or for pro- ily stopping at rates. For example, if must the Cable Act, though, suggest that these graming, but they have no effect on this carry rules or positioning rights would play alternatives did not restrain cable pricing. dominance in local video delivery. in Peoria but not in Poughkeepsie, why not A slightly -but only slightly-more mod- Mandate carrying most local broadcast let their respective governments decide erate view is that cable systems would price signals. Market dominance in local delivery whether such requirements should be im- and program efficiently if they were subject implies that cable rates will be higher than posed on their franchisees? Local viewer to potential competition from other cable might be set in an ideally competitive mar- tastes and market conditions should play a firms. This perspective presumes that but for ket. It does not imply that cable operators role in determining cable pricing and prac- local franchising rules, cable firms would will necessarily offer an inferior range of tices; federal regulation such as the 1984 enter if the current operator were providing program services. Forcing cable systems to Cable Act essentially preempts that role. inferior service at excessive rates. It neglects duplicate what is already available will hurt Local government franchising is hardly a the likely prospect of a post -entry price war consumers who would rather see something perfect process, but there are some protec- that would make it impossible for the enter- else or who can pick up over-the -air sta- tions. The First Amendment can keep local- ing firm to recover its investment. Unless the tions with a separate antenna. ities from improperly introducing content incumbent system is grossly incompetent or Cable's dominance as a video transmis- into franchising decisions. Concerns about technologically backward, this prospect sion medium may mean that it would technical standards can be resolved through would deter even more efficient cable firms charge excessive carriage fees to local industry committees. Franchise competition from competing, with or without legal entry broadcasters. The remedy, though, is not a would ensure that a city desiring custom- restrictions. national free carriage policy insensitive to ized, nonstandard service would pay a high- If cable systems have monopolies in vir- market- specific circumstances such as cable er price to cover costs. tually all of their markets, have the ability channel capacity, strength of viewers' pref- Finally, local governments may act in def- to raise price and seem nearly invulnerable erences for local stations, and ability to erence to special interests or to protect incum- to competitive entry, government control receive broadcasts over the air. bent politicians. However, federal legislators over rates may be warranted. However, not Give broadcasters positioning rights. A and regulators are hardly immune from the every policy directed at cable is likely to local station can promote more efficiently same disease, as the history of this industry pass an "as if competitive" test. Some when its cable position is the same as its shows. Local goverments are more closely exceptions are included in Senator Dan- place on the dial, but the cable system loses tied to the viewers and markets affected by forth's bill (as reported in BROADCASTING, some ability to provide its services in a way cable policy than is the federal government. Nov. 20, 1989): most complementary to viewer channel Unless this advantage is outweighed because Limit cable system ownership by a sin- scanning habits. Negotiation could resolve the former are less attuned to their constitu- gle operator to 15% of the nation's subscrib- whether the gains to the broadcaster out- ents' interests than the latter, cable policy ers. The major competitive problem attrib- weigh the losses to the cable system. Un- should be the cities' business. h

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TOP OF THE WEEK Sikes runs out of patience on fin -syn

With a prod from Senate Communications Subcommittee Chairman parties' best interests to reach an agreement." Daniel Inouye (D- Hawaii) and less than the full support of the other To make sure the parties get the message "Negotiate a four commissioners, FCC Chairman Alfred Sikes took a series of deal" -Sikes last week invited the top executives of the networks steps last week designed to bring about a network -Hollywood and major studios and production companies involved in the nego- compromise on the financial interest and syndication rules and put tiations to the FCC this Wednesday (March 21) to give it to them a revamped, presumably less firsthand. "They're calling restrictive, fin-syn rule in it woodshedding or jawbon- place by the end of the year. RY FIN -SYN ing," said one FCC source. "What we are trying to do A SHORT HISTO OF After meeting with Sikes, is put both sides at risk so as the executives are slated to to create greater incentives meet with the other four for a negotiated settlement," MARCH 1970 -To curtail the growing pow- commissioners. "We are go- said FCC Commissioner er of radio and television, the FCC proposes ing to bring them in to un- Sherrie Marshall. a series of new structural regulations, in- derscore how serious we are "The FCC is making a cluding the prime time access rule (PTAR) about a negotiated settle- statement loudly and clear- and the fin -syn rules. ment," said Marshall. Tentatively set to attend ly," said Brain Fontes, an MAY 1970-With Chairman Dean Burch Robert Wright, aide to FCC Commissioner casting one of two dissenting votes, the meetings: NBC; Laurence James Quello. "It's time to FCC adopts the fin -syn rules and PTAR in president, get down to some serious ne- the hope they will foster "alternate sources Tisch, president, CBS; Thomas Murphy, chairman, gotiations." of television programs." The Sikes FCC voted to Capital Cities /ABC; Barry launch a new fin -syn rule - Diller, chairman, Fox Inc.; making aimed at taking a Robert Daly, chairman and JUNE Imbued with the spirit of the fresh look at the rules, which 1982- chief executive officer, Reagan Revolution and pressed by the net- limit the networks' role in Warner Bros.; Jerry Leider, works, the FCC begins a rulemaking to re- program production and syn- head of the Caucus of Pro- lax the fin -syn rules in light of changes in the dication. But it deferred ducers, Writers and Direc- television market. moving ahead with the pro- tors, and Jack Valenti, presi- ceeding until June 14 to give AUGUST 1983 -Led by Chairman Mark dent, Motion Picture Hollywood and the networks Fowler, the FCC tentatively decides to drop Association of America and another chance of settling on the financial interest rule and relax the syn- spokesman for the Coalition new rules in their ongoing, dication rule. But bowing to political pres- to Preserve the Financial In- but fruitless private negotia- sure, it never affirms the action. terest Rules. tions. On their face, the FCC ac- The 90 -day window is the tions appear to be a victory "absolute last opportunity" for the networks, which for the parties to reach a set- FEBRUARY 1990-The upstart Fox net- have long favored FCC in- tlement, Sikes said in a pre- work reignites the smoldering fin -syn de- volvement, figuring they can pared statement. bate, asking the FCC to relax the rules and get a better deal through the The FCC voted to restrict exempt it until it approaches parity in audi- public and highly politicized the proceeding-that is, dis- ence or revenues with the majors. rulemaking process than allow contacts between the through negotiations. parties and FCC officials- MARCH 1990-With some prompting from The Hollywood communi- between March 24 and June Senator Daniel Inouye (D- Hawaii), FCC ty, on the other hand, has 14 to, as Sikes put it, "focus Chairman Alfred Sikes plunges into the f in- preferred negotiations and the parties' attention on the syn fray, taking a series of actions aimed at has urged the FCC to limit negotiations." The FCC bringing it to a conclusion by year's end. its role to pressuring the par- made a one -day exception - ties to come to a compro- June 4-to give the parties mise. an opportunity to give the agency a progress report. The Coalition to Preserve the Financial Interest and Syndication And to create what Sikes called a "clean administrative slate," Rules formally asked the FCC two weeks ago to encourage the the FCC voted to close a long -dormant rulemaking with its pro- negotiations by closing the dormant fin -syn rulemaking, setting a network "tentative" decision to eliminate the financial interest rule "rigorous schedule" for the talks and assigning an FCC staff and significantly relax the syndication rule. member to monitor the negotiations to make sure the parties are Terminating the proceeding "will maximize the possibility that negotiating in "good faith" (BROADCASTING, March 12). the final short round of industry negotiations we are encouraging- The FCC reduced the Coalition's "rigorous schedule" to a ...will lead to fruitful results," the FCC said. simple deadline and opted not to designate an FCC official to If the negotiations fail, the FCC will move ahead with a rulemak- monitor the talks. The FCC considered requiring a mediator or a ing, said Fontes. "But I can't imagine why anybody would want to monitor, but the idea never attracted much support. "We didn't risk having the government come up with some decision. It's in the want to become part of the negotiating process, fearing it would

Broadcasting Mar 19 1990 27 I TOP OF THE WEEK undermine any rulemaking we might were in progress would discourage rather start," said Marshall. than promote a negotiated settlement. NBC selling 51% The parties generally praised the FCC "I am concerned that some parties will action and promised to take advantage of be tempted to conclude by our apparent the 90 -day window to try once again to haste to launch a new rulemaking that we of WKYC -TV to strike a deal. already expect the negotiations to fail," Mark MacCarthy, vice president, gov- Duggan said in his dissenting statement. Multimedia ernment affairs, Capital Cities /ABC, said "Because I am determined to concentrate the networks will drag their feet in the the minds of the participants upon the nego- for $65 million negotiations "at [their] own peril.... There tiations, I find myself unable to support a is no guarantee that what we would get commission decision to announce a new NBC last week agreed to sell control of its from the FCC would be better than what we rulemaking even before the negotiations Cleveland O &O, WKYC -TV, for roughly $65 would get from the negotiations." have run their course." million to Multimedia. Subject to a defini- Bob Hynes, NBC Washington vice presi- Duggan also gave the parties a preview tive agreement, FCC approval and board dent, made much the same point. "They of the lecture he may give them this week. approval, the sale would reduce the TV [the FCC] are doing everything they can to "It would be a grievous mistake for any household coverage of stations attributable make it clear that the negotiations are, in party to these negotiations to determine, on to NBC ownership to 20.8 %, giving the fact, a very serious last chance," he said. the basis of this commission action, that company more flexibility to purchase addi- The side that waits for the FCC to resolve failed negotiations will produce a more sat- tional stations. The sale would also rescue the matter could be making a mistake, he isfactory outcome than successful ones," NBC from a market where it had historical- said. "Who knows what the commission he said. "Those who leap to that conclu- ly underperformed while allowing it to par- will do ?" he asked. sion could find themselves repenting at lei- ticipate in profit improvement under new Martin Frank, CBS Washington vice sure." management. president, acknowledged that the idea of the Marshall joined Duggan in dissenting on Multimedia has agreed to purchase 51% the move to make fin -syn a restricted pro- of the station and all its voting stock, a ceeding. "I understand the concern that the hefty 15 multiple of its share of the station's 6 6 If the parties cannot commission's rulemaking proceeding cash flow, estimated to have totaled about solve their should not distract the parties from the ne- $8.5 million last year. gotiations, and I wholeheartedly agree," But there are numerous opportunities for differences on how said Marshall. "However, the commission improving the station's operating perfor- these rules should has a countervailing obligation to allow all mance, said Walter E. Bartlett, chairman of interested persons, including those not part Greenville, S.C. -based Multimedia. For be recast, the of the industry negotiations, a full and fair one thing, the new ownership will, he said, commission will!' opportunity to advise us of their views." renegotiate WKYC -TV's union contracts to Like opening the new rulemaking, "to "put it on a level playing field with [non - -FCC's Sherrie Marshall restrict the proceeding," said Marshall, network owned] competitors in the mar- "could send a signal that the commission's ket." Second, Multimedia, which will have FCC settling the issue in a new rulemaking mind is made up and that commissioners complete management control of the sta- is not something "that will cause us to lose are not open to persuasion. Any such per- tion, might attempt to establish an Ohio - any sleep." ception, even if mistaken, would in my based news operation in partnership with a "We certainly think the public policy judgment be unfortunate." station in Columbus and Multimedia's issues are on our side," he said. "The With its actions, the FCC was playing WLWT -TV Cincinnati. Additionally, Dona- commission found they were on our side in out a script written a week earlier by Sena- hue and Sally Jessy Raphael, both of which 1983 and we find nothing in the intervening tor Inouye. According to a March 9 letter are produced by Multimedia and which seven years to make us think that our public Inouye sent to the network heads, Inouye draw 25 -plus shares in Cleveland, will al- policy case has gotten any worse. If any- met with Sikes on March 8 and advised him most certainly be moved to WKYC -TV once thing, it's gotten better." that the best way to get the negotiations their contracts with competing wiw-Tv ex- "On the other hand," Frank continued, moving would be to set a June 1 deadline. pire. "we take the commission's admonition at If the parties do not have a deal by then, Other changes are expected. Barlett said face value that the product of commission Inouye told the chairman, the FCC should national sales for WKYC -TV would be han- action might not be entirely to our liking. proceed with a rulemaking ( "Closed Cir- dled by an as yet unnamed sales rep, rather So we will once again try to negotiate this cuit," March 12). than NBC Spot Television Sales. The part- thing out." In a larger sense, last week's actions nership agreement would be permanent, but Mickey Gardner, counsel for the Coali- were triggered by Fox Broadcasting Co., after roughly 10 years provisions allow for tion for the Preservation of the Financial operator of a fledgling fourth broadcast net- an exit by either of the parties with consent Interest Rules, said the FCC moves were work. In late January, Fox petitioned the of the other. "positive. They breathed regulatory life FCC to relax the rules and, in any case, to AI Jerome, president, NBC television into the negotiating process," he said. exempt its network from the rules until it stations, said that NBC had been ap- "The June deadline and the message `Go reached parity with the major networks in proached many times about selling the sta- back to the table. We are not kidding terms of revenues or audience. tion. The agreement announced last week, around' was very constructive.... We are To effect the exemption, Fox asked the he said, reflected NBC's growing belief in down to a hardball negotiation." FCC to review the rules' definition of "net- partnerships and joint ventures, as well as The financial interest and syndication work" to exclude emerging networks. And its respect for Multimedia. rules were adopted in 1970 to limit the while the FCC reconsiders the definition, This will not be the first time NBC has power of the broadcast networks over pro- Fox also requested that it give Fox an 18- sold the station. In 1956 it exchanged the gram production. The former rule prohibits month waiver to the rules to allow it to station (then called WNBK), cash and some the networks from acquiring interest in pro- expand its weekly schedule to 30 hours. radio properties for Group W's wirrz(Tv) graming they broadcast; the latter bars them The FCC last week said it would take Philadelphia and an AM station. But the from program syndication business except up the question of redefining "network" sale was undone eight years later by the for the overseas syndication of network - in its rulemaking, but defer any decision FCC. For much of NBC's ownership, owned programing. on a waiver. According to FCC sources, WKYC -TV's newscasts have ranked a distant FCC Commissioner Ervin Duggan, on the agency will grant Fox a waiver, but third in the market. There has recently been the job less than two weeks, cast the vote not the 18- month, 30 -hour one it request- some improvement in the late newscast, against opening a new rulemaking, con- ed. It will be relatively narrow in scope, buoyed in part by the network's prime time vinced that doing so while the negotiations they said. -HAJ performance. -GF

Broadcasting Mar 19 1990 28 TOP OF THE WEEK

Competition, city rate regulation top agenda at FCC's St. Louis hearing

The subjects of how to define effective gross revenue lug [franchise fee], it might ise of, in Sikes' words, "some a la carte competition and municipal rate regulation attract effective competition and therefore, element to the effective competition defini- took center stage last week, as FCC you might not have these complaints," tion," were Benton, Quaglia, Utterback Chairman Al Sikes and fellow Commis- Sikes said. and Jim Wand, senior vice president of sioners Andrew Barrett and Ervin Duggan But most nonindustry witnesses ex- Illinois, Iowa, Missouri Region for Conti- moved their cable television field hearing pressed support for returning the power to nental Cablevision. to St. Louis. Hearing and questioning al- regulate cable rates to cities and for rewrit- However, Wand warned that, although most 20 witnesses representing industry, ing the effective competition elements of he was "not sure about the technology" state and local governments and other in- the Cable Act of 1984. Among these speak- necessary to accomplish the task, he be- terested parties, the chairman lent particu- ers were Benton; Edward Quaglia, mayor lieves "it would require the cable opera- lar focus to alternative approaches, or of Herrin, Ill.; Donald Tucker, Newark, tors much more than they already spend "substitutes" for redefining effective N.J., city councilman, and Josef Laposa, on newer equipment to be able to handle competition. president of the Missouri chapter of the that. Some of the special interest pro- Several local and state officials -in- National Association of Telecommunica- graming that has more focused viewer - cluding William Nichol, Nebraska lieu- tions Officers and Advisors. ship-it may be more of a problem for tenant governor; Leo Militello, director of However, the newest angle on effective them, if they don't have the wide base cable television for St. Louis county, and competition was forwarded by the commis- support. It may force them to go out of Thomas Utterback, a consultant who has sion chairman. Saying that he had read business." represented municipalities in cable dis- about a cable operator now providing a la Calling the a la carte concept "excellent" putes- testified that allowing cities the carte service in "one of the burroughs of but "impractical to do with all 36 or 54 power to control cable rates or allowing New York " -apparently a reference to channels," Lary Carlton, TO vice president telephone companies into the cable busi- Cablevision Systems in Long Island of operations, said that "today's technology ness would not improve conditions for (BROADCASTING, March 5), Sikes asked would not allow individual channel a la consumers. panelists to respond to the notion that a la carte." Currently feasible, however, Carlton "We in St. Louis county government are carte service could be a substitute for effec- said, is placement together of certain pro- opposed to reregulation," said Militello. "I tive competition in the FCC rulemaking graming segments and "in some cases, a am still able to exert influence on the cable "because it would allow a maximum con- single channel," something already practiced companies with a firm hand and the spirit of sumer choice." with pay services. But, Carlton said, for con- mutual cooperation," he said. The chairman requested comments spe- sumers taking all the channels offered in such And Sikes himself questioned whether cifically on the suggestion that such a strat- an environment, "their cost is much higher municipalities discourage the entry of com- egy "would provide real market discipline than it would be if everybody took all the petitive service, at one point taking issue in such things as burgeoning sports con- channels. I think that's reasonable because with Jefferson City, Mo., director of plan- tracts. Presumably," he said, services only certain people are taking those chan- ning, Thomas Benton's claim that it has priced above "the value the consumer nels." proved economically infeasible for a new placed on it" would suffer a decline in The commission, assured Sikes, "will multichannel system of any kind to compete demand, and "the markets would work and not order" cable operators to create a la with Tele-Communications Inc. in Jeffer- bring supply and demand into some bal- carte services. "We will not order that son City. "You've been complaining about ance." cost on the public. It would just simply be TCI, but if you would eliminate that 5% Favoring, or at least conceding the prom- an alternative," he said. -POL

Broadcasting Mar 19 1990 29 TOP OF THE WEEK - _- Advertisers get grand tour of network development

Baby Talk, the first of two projects ject is produced by 20th Century Fox. ABC from Ed Weinberger, was inspired by the Married People features three genera- theatrical "Look Who's Talking." Colum- tions of couples living in a New York In announcing his network's development bia Pictures Television is producing. brownstone. Rob Sternin and Prudence Fra- slate to advertisers last week, Bob Iger, Honor Bound, also Columbia Pictures, ser are the writers and executive producers president, ABC Entertainment, defended is the other Weinberger project, about a for Columbia Pictures Television. his schedule this season against charges the Brooklyn -born Italian -American who Maverick Square focuses on two resi- networks had played it safe, citing Doogie makes a death -bed promise to his father to dents of a racially mixed East Boston Howser, M.D. as one series that defied typi- become more responsible. neighborhood. Steve Miner, director of The cal network programing. Beanpole focuses on l3- year-old Lil- Wonder Years, is director and executive Of his development projects, Iger said lian Pinkerton, the tallest kid in school. The producer for Lorimar Television. ABC's needs weren't "across the board, project is from New World Television, with The Belles of Bleeker Street (working they're very specific." Stu Bloomberg, ex- Sy Rosen as executive producer. title), about two 13 -year-old friends from ecutive vice president, prime time, ABC Calling All Kidnappers, from Univer- different backgrounds, could be the first Entertainment, said "mid-week comedies sal Television, follows the exploits of four half -hour comedy from Stephen Cannell to were the focus of their development." brothers ages 5 to 12. make it to a network schedule. In addition to the development projects Dad's a Dog, a show -within -a -show below, Iger said the network is developing concept from Universal Television, about a The dramas several projects as companion shows to divorced actor playing the voice of a dog in America's Funniest Home Videos, which a television sitcom. Barry Kemp is execu- Checkered Flag is set against the world has delivered big ratings to Elvis at 8:30, tive producer. of professional auto racing. The series. only to see most of the viewers switch over Dr. Ruth's House (Reeves Entertain- from New World Television, would be to Fox's The Simpsons. One of the com- ment) features Dr. Ruth Westheimer as a filmed on location on the international rac- panion series is from Vin Di Bona, the college psychology professor and house- ing circuit. executive producer of America's Funniest mother. Fred Silverman, Fred Pierce and Chicago (working title) returns Victoria Home Videos. Another comes from dick Merrill Grant are executive producers. Principal to series television as an ex-po - clark productions, and features disk jock- Going Places (Lorimar Television), licewoman turned private eye. The project eys. ABC Productions' The Great Ameri- about four young people working on a can- is from Aaron Spelling Productions. For- can Scavenger Hunt pairs up contestants for did video series, is the latest project from mer CBS development executive Barbara an off-beat scavenger hunt. Iger said the Tom Miller and Bob Boyett, who already Corday is creative consultant. candidates will get an on -air test behind have three series on ABC's schedule. Cop Rock is the latest project from Ste- Videos during the May sweeps. Howie & Rose (20th Century Fox) stars ven Bochco. The musical -cop show stars actor-comedian Howie Mandel as a happily Ronnie Cox, Ernie Hudson, Larry Joshua The comedies single radio personality given custody of his and Barbara Bosson. Bochco and Gregory An Adult Comedy is an ensemble show 11- year-old niece. Barney Miller's Noam Hoblit are executive producers. focusing on the adult concerns of domestic- Pitlik is director. The Danger Team (Lorimar Televi- a half features three ity and pegged for 9 p.m. It is produced by Ladies Man is about a man working at sion), -hour drama, ABC Productions. an otherwise all -women company. The pro- claymation characters who help a young private eye (BROADCASTING, March 5). Also from Lorimar, Gabriel's Fire stars James Earl Jones as a man freed from pris- Re -upped for next season on after 20 years who becomes a private investigator (BROADCASTING, March 5). In addition to presenting 1990 -91 development programing to major advertisers, Hammer, Slammer and Slade NBC Entertainment President Brandon Tartikoff took the opportunity to announce (MGM/UA Television) stars Jim Brown, renewals for five sophomore series, Empty Nest. Unsolved Mysteries, Quantum Bernie Casey and Isaac Hayes in an action - Leap, Midnight Caller and In the Heat of the Night. comedy adaptation of the Keenan Ivory Tartikoff singled out the "ratings growth" of Unsolved Mysteries and Quantum Wayans theatrical "I'm Gonna Git You Leap as "key ingredients" in helping NBC win Wednesday evenings. Quantum Sucka." Wayans is writer and executive Leap (10-11 p.m.), an hour -long drama that also had a brief run during the 1988- producer. 89 season, picked up 2 share points from the fall quarter. In the most recent Hit Man focuses on a filmmaker who weekly ratings (March 5 -11), Leap's 17.9 rating /29 share stayed high above uses his movie making talent to help crime CBS's Wiseguy with a 10.4/17. Unsolved Mysteries has also been winning the 8 victims. George Schenck and Frank Cardea p.m. slot by 17% in season -to -date ratings versus ABC's Growing Pains and are executive producers of the MGM/UA Head of the Class, according to Tartikoff. Television production. In other news, NBC chalked in six half -hour sitcoms and an hour drama for Human Target (Warner Brothers) fo- cuses on a Vietnam vet who uses a Black - wing jet to exact revenge for crime victims ( "Closed Circuit," Feb. 5). The series stars Rick Springfield and Bruce Springsteen's saxophonist, Clarence Clemmons. Knife and Gun Club is set in a hospital emergency room. Dorian Harewood and Perry King star as doctors in the Indieprod/ Disney production. K -9 (Universal Television) is based on 'A Family for Joe' Down Home' 'FM' 'Carol & Co.' the feature film with Jim Belushi. Robert playing time this spring: A Family for Joe, Down Home, FM, Carol & Company Carradine reprises the Belushi role of an and The Seinfeld Chronicles. Comedy Wings is penned in for Thursdays at 9:30 unorthodox cop paired with a police dog. p.m. to replace Grand when its 13- episode run officially ends April 12. Hour Ladies on Sweet Street (ABC Produc- drama Shannon's Deal is the other spring 1990 backup replacement. tions) stars Gloria DeHaven and Doris Rob- erts as two retirees who become amateur

Broadcasting Mar 19 1990 30 TOP OF THE WEEK sleuths. Sackheim is executive producer of the Uni- My Life and Times is a half -hour dra- versal Television project. ma set in 2035 about an 85- year-old man Bar Girls (Disney), from L.A. Law who entertains friends with tales of his past. creator Terry Louise Fisher, features the It is from ABC Productions, with Ron Kos- professional dilemmas of two female attor- low as executive producer. neys who sublet half their office space to an Plymouth is about the residents of a escort service. small town who relocate to the moon after a Broken Badges, from Stephen J. Can - chemical spill forces them to evacuate their nell Productions, is about a Cajun cop who homes ( "Closed Circuit," Feb. 5). Disney transfers to Los Angeles and assembles a is co- producing with Italian network RAI. unit of officers on psychiatric leave. Project: Tin Man features a robot, pro- Also from Cannel], The Commish is gramed with a soul, who searches for his based on the real -life police commissioner creator. Larry Hertzog is executive produc- of Rye, N.Y. The character's outrageous er and writer for the Orion show. style gets him into trouble. Tag Team is an 8 p.m. drama about The Flash is based on the D.C. Comics two former professional wrestlers who be- character of the same name who possesses come cops. Wrestlers "Rowdy" Roddy superhuman speed. The project is from Piper and Jesse "The Body" Ventura star Warner Brothers with Danny Bilson and in the Indieprod/Disney series. Paul De Meo as executive producers. The Company, from the creators of An untitled Frank Lupo project for Co- China Beach, focuses on a husband and lumbia Pictures Television is about an ide- wife team in the CIA. John Sacret Young alistic young judge disfigured after an at- and William Broyles Jr. are executive pro- CBS Entertainment President Sagansky tempt on his life. Believed dead, the judge ducers of the Warner Brothers project. before advertisers last week dispenses his own brand of justice. True Believer, from Columbia Pic- The comedies High, from The Paltrow Group, fea- tures, is about an attorney who is a hold- tures life in a middle class suburban high the feature film starring over from the 1960's. Treat Williams re- Big, based on school. Creator Bruce Paltrow, John Tinker is from 20th Century Fox. The prises the character from the theatrical of Tom Hanks, and Tom Fontana are executive producers. and Darren the same name. cast includes Cory Danziger Liberty Bay features Rick Shroeder in McGavin, with casting of the Hanks role of the lead role as a Navy shore patrol officer Josh Baskin to be announced shortly. who teams up with a grizzled veteran. Co- Mini's and made -fors from MGM Television, Pink Panther, lumbia Pictures Television is producing. is animation/live action series ABC's long -form slate includes three, four - a one -camera NY PD Mounted follows the adventures invades the life of a hour mini -series and nine made -for movies. in which the panther of New York city's mounted police. The jaded police detective. Gene Reynolds is The mini -series include an adaptation of series is from Patrick Hasburgh Produc- executive producer. The network has given Stephen King's "It "; Separate But Equal, tions, which created 21 Jump Street. a -episode commitment. about the court case that overturned segre- Panther six My Dead Body returns Edward Magnolias, based on the theatri- Over gation, and Son of Morningstar, based on Steel Woodward (former star of CBS's Equaliz- cal, is a one-camera comedy from Colum- the book about the life of General Custer. er) to series television as a crime novelist bia Pictures Television. Robert Harling, au- who teams with a newspaper obituary writ- thor of the novel, will write the series. er. Universal TV is producing. Uncle Buck, the theatrical that starred Shangri -La Plaza, a half -hour musical, John is adapted for television with Candy, a Los Angeles mini -mall, role. depicts life at comedian Kevin Meaney in the title with stories told through music and dance. CBS The project is from Universal Television. The show is from CBS Productions. comedian Lenny Clark as a Saying the job was "as tough as I thought it Lenny stars Sons and Daughters is about the lives collar worker with three chil- was," newly appointed CBS Entertainment married, blue and relationships of an extended family in is from Witt- Thomas Pro- President Jeff Sagansky rolled out CBS's dren. The show the Pacific Northwest. Paramount Televi- Nest and Golden Girls). first development slate under his reign. Sa- ductions (Empty is producing. War- sion gansky said he would be going "night by Lola (Viacom) stars Leslie-Ann from MTM Televi- woman who leaves Manhattan for Sporting Chance, night in overhauling CBS's prime time ren as a follows Brooklyn -born Eddie Roman, of Connecticut. Chris sion, schedule," and outlined three rules he is the "quiet" suburbs an agent for high -powered athletes. Mi- Thompson is executive producer. following: 1) Be different, 2) attract star chael Gleason is executive producer. An Miller/Boyett project in as- actors and producers and 3) broaden the untitled WAOU, which Sagansky called the demographic base. Of the last, he said, to sociation with Lorimar centers on a single "best pilot I've read since St. Elsewhere," target an audience older than the one they father raising four sons. comes from Grant Tinker's GTG Produc- fea- already have "would be to program to an An untitled Ritch Shydner project tions. The ensemble drama takes place at a audience with no vital signs." tures the comedian as a recently married struggling Midwestern TV station. Scott But Sagansky stressed that the 8 p.m. man of the 90's. Brazil is executive producer. The comedienne Joy Ca- time periods across the board "are up for Rock features In addition to the above, Sagansky said a a vice principal in a racially grabs." In the development of comedy pro- padeluca as Bob Newhart project is in the works for fall mixed Brooklyn high school. Michael jects, Sagansky said he looked for "pre - 1991, as is a series for Newhart stars Julia is producer and writer sold ideas," such as adaptations from fea- Weithorn executive Duffy and Peter Scolari and series projects Fox series. ture films and comedy vehicles built around of the 20th Century for Peter Strauss and Angela Lansbury Norman Lear, stand -up comedians. The comedy develop- Sunday Dinner, from when her run on Murder, She Wrote ends. man in ment slate of 10 projects strongly represents focuses on a widowed, self -made his mid -50's who shocks his family by mar- those goals, with four feature film adapta- Mini's and made -fors tions and three sitcoms built around come- rying an ethereal yet strong- willed 30 -year- dians. old. Lear's Act III Communications is pro- The CBS made -for -TV movie slate consists Of CBS's drama development, Sagansky ducing. of 20 projects, including a movie from hor- said the network's projects, heavy on ac- ror writer Dean R. Koontz, and projects tion/advernture, would target a demograph- The dramas starring Michael Tucker and Jill Eiken- ic that has been deserting network televi- The Antagonists pits two attorneys berry, Barbara Hershey, Meg Tilly, Joan sion, young males. against each other each week. William Rivers and Peter Strauss.

Broadcasting Mar 19 1990 31 I I TOP OF THE WEEK I -

Theatrical releases set for the 1990 -91 ing; David Manson is executive producer. season include "Beetlejuice," "Planes, Legacy is from Esther and Richard NBC Trains and Automobiles," "Moonstruck," Shapiro, creators of Dynasty. The saga "Beverly Hills Cop II," "The Untouch- takes place in a close -knit community with NBC has been atop the network ratings race ables" and "Fatal Attraction." a dark, supernatural secret to protect. Sha- for 89 of the last 90 weeks, but NBC Enter- piro Entertainment is producing. tainment President Brandon Tartikoff is not Two -Fisted Tales is a half-hour action/ resting on his laurels. Tartikoff presented Fox adventure anthology from Silver Pictures the network's development slate of 29 regu- (Joel Silver, Richard Donner, Robert Ze- lar series projects last Thursday, looking to In announcing Fox's development slate, meckis and Walter Hill). improve sagging Sunday and Friday eve- FBC President Jamie Kellner said his net- Real Life, from filmmaker David ning ratings. work to the Fox needs maintain "unique Lynch, is a reality show with Lynch cover- In his presentation to 300 -plus advertis- which he was the character," said primary ing "Americana -type events." It is a ing executives at NBC's Burbank, Calif., development criteria. In addition, he said, it Lynch/Frost/World Vision production. production headquarters, Tartikoff ad- will try to retain its stronghold on young Sheridan Square, from David Seltzer, dressed the "perceptions" in the trade press demographics, while expanding the viewer the writer /director of "Punchline," is an about erosion of NBC's prime time series base from 18 -35 to 18 -49. offbeat look at apartment living. World Vi- strength (BROADCASTING, Jan. 19). consists eight Fox's development slate of sion/Propaganda Films is producing. He acknowledged the erosion, while em- comedies and nine dramas. The Last Hurrah is a documentary phasizing that 11 shows with more than from the producers of The Body Human, four years on the prime time schedule are still tops in In fact, Tar - The their time periods. comedies tikoff announced that five programs on the Good and Evil, created by Susan Har- prime time schedule have already been re- ris, is about twin brothers who are decided- newed for 1990 -91 (see box, page 30). ly different. Harris, Tony Thomas and Paul In terms of major series development an- Junger Witt are executive producers. nouncements, Tartikoff revealed a deal I'm Home (MGM Television) features with The Jay Tarses Co. for a multi -series, a wealthy woman whose daughter drops out multiyear exclusive production arrange- of college and announces she's pregnant by ment. Tartikoff also has closed a develop- the son of her mother's maid. ment deal with record and television pro- Parker Lewis Can't Lose is about the ducer Quincy Jones (see below). A coolest kid in high school life. Columbia development deal has been signed with Sat- Pictures Television is producing. urday Night Live comedian Dennis Miller Babes, a holdover project from last (a one -year exclusive deal), in addition to a year's slate, features three sisters who are firmed up relationship with producer Mi- attractive, self- confident and overweight. chael Manheim to jointly produce NBC The project is from Twentieth Television Theater with NBC Productions. Corp. with Sandollar Productions. Life In Desire (Paramount Television) The comedies is about a wealthy New York divorcee who buys a rural town in Louisiana. Two movie adaptations led NBC's comedy True Colors is about an interracial fam- Fox President Jamie Kellner in Los Angeles development slate: Parenthood, from Imag- ily. Twentieth Television Corp. is produc- last week ine Film Entertainment's Ron Howard and ing. Brian Grazer, and John Hughes's Para- translation of The World According to Straw is about about the senior year of high school for a mount Network Television the maintenance department in a high - group of students in New Jersey. New "Ferris Bueller's Day Off." powered corporation. The project was cre- Screen Concepts is producing. KLOS -FM Los Angeles air personalities ated by Eddie Milkis and Jordan Moffet; Mark Thompson and Brian Phelps will ap- Lorimar Television is producing. pear in The Mark and Brian Show, a New The Bobby & Larry Show focuses on Mini's and made -fors World Television/Dector -Strauss produc- who tion about "guerrilla" TV hosts. the relationship of two college friends Larry Jones, president, movies for televi- Warner Bros. Televi- The Jane Curtin Show (20th Century become roommates. sion and mini -series, of the newly- created sion is producing. Fox) features the Kate & Allie star as a F.N.M. Co., established to produce movies divorced woman in the '90s. Bill Persky is for Fox's Wednesday night Fox Night at the executive producer and director. The dramas Movies, said he expects Fox will spend Nell Carter is slated for an as -yet unti- about $75 million for the first year of the tled project (from Columbia Television) Glory Days (formerly titled The Kids weekly movie night. He outlined not only about a strong -willed public school teacher. Are All Right) is about four friends who go the made -for projects, but a theatrical line- David Nichols is executive producer. in different directions after high school. up as well, which included "Big," "Wall Carol Kane and Robert Urich star in a Patrick Hasburgh, creator of 21 Jump Street," "Die Hard," "Broadcast News" Gary David Goldberg -produced pilot, Street, is executive producer with Orion and "Working Girl." American Dreamer (Paramount), with Television in association with Patrick Has - Of the projects being produced by his Urich playing a human- interest newspaper burgh Productions. division, Jones said nine made -fors were in columnist and Kane a reporter. D.E.A. blends real -life action footage development for the movie night. 227 co -star Jackeé gets her own spin- with dramatization of the Drug Enforce- Fox is also planning to beef up its spe- off, The Jackeé Show (Touchstone Televi- ment Agency. Richard Dilello, creator of cials, with 10 in development. Three men- sion). Paul Witt and Tony Thomas (Witt- Midnight Caller, is the creator and execu- tioned were Live: The Greatest Stunts on Thomas Productions) are co- executive tive producer, for Lorimar Television. Earth; a May 30 presentation of the final producers. Class of Beverly Hills is about two U.S. stop of the Rolling Stones' Steel Poochinski, from 20th Century Fox, is teenagers from Milwaukee adjusting to life Wheels tour, with part of the concert in 3- about a Chicago detective reincarnated as a in California. Aaron Spelling is executive D, and the 42nd annual Emmy Awards, talking bulldog. Brian Levant and Robert producer for Aaron Spelling Productions in which Fox's Peter Chemin said would be Myman are executive producers. association with Propaganda Films. Fox's largest promotional effort of the year. Red Pepper (Brillstein/Grey Produc- Against the Law is about an unpredict- "We expect to launch our fall schedule tions) features a wooden marionette talk able attorney. MGM Television is produc- with it," he said. show host who manipulates his human TV

Broadcasting Mar 19 1990 32 TOP OF THE WEEK crew and guests. Tom Gammill and Max ( "Deer Hunter ") in this Universal Televi- Dynamic Duo Pross are creators /producers. sion production in association with Wolf Michael Jacobs and Bob Young are set Films. Dick Wolf is executive producer. to co- produce Pumpernickel (Walt Disney Life and Death, a drama about the Television), about a Jewish deli owner who emotional and physical stresses of illness hires his housekeeper's sons to help out. and disease, is the focus of this Ohlmeyer A live -action Archies series, based on Communications production. Jeffrey Lewis the comic book characters, is from DIC (Hill Street Blues) is the writer and execu- Enterprises in association with executive tive producer along with Don Ohlmeyer. producers Tom Patchett and Ken Kaufman. In Parker Kane, Jeff Fahey stars as a Blossom, a story about a street tough private detective. Joel Silver and Barry Jo- 13- year-old girl from Los Angeles, comes sephson are executive producers for Silver from Touchstone Television in association Pictures Television in association with Ori- with Witt -Thomas Productions. on Television. A pilot from Touchstone Television Tom Selleck and Charles Floyd John- features a widowed matriarch of a Brook- son and Chris Abbott are executive produc- lyn -based Italian family who orders her four ers of Revealing Evidence, a Hawaii -based adult sons to move back home to straighten action drama starring Stanley Tucci (Wise - out their lives. guy). The pilot is a T.W.S. Productions and Andy and Susan Borowitz are execu- Universal Television production. tive producers of Have a Nice Day, a teen- Sisters, a look at the relationship be- age boy's view of the world in the 1970's. tween four sisters, is the focus of this Lori- Will McKenzie directed the pilot, produced mar Television production. by Stuffed Dog Co. in association with Peter Boyle, who played Jack Killian's NBC Productions. father in Midnight Caller, is getting his own Modern Marriage looks at the relation- spinoff pilot, Three for the Money (Lorimar BROADCASTINGIABROAD ships within an American family. Bruce Television), in a teaming with Gary Cole Paltrow, Tom Fantana and John Tinker are (Midnight Caller) as a pair of investigators. Every month bringing readers executive producers of the Paltrow Group Witches of Eastwick is a half-hour adap- news of the international production. tation of the theatrical feature. Executive pro- media world. April's issue In Social Studies, Diana Canova stars ducers are Jeffrey Boam and Carlton Cuse for offers comprehensive as a divorced mother of two teenagers who this Warner Bros. Television production. returns to college and accepts the job of coverage of the Monte Carlo running a fraternity house. The show is Mini's and made -fors TV market, plus news from from Viacom Productions in association Germany, Japan, Britain, the Among the 21 slated a with Chris Thompson Productions; Chris specials are John East bloc and Canada. Thompson is executive producer. Candy comedy project; an animated talk show, The Jackie Bison Show, starring a The dramas buffalo; a Steven Spielberg- Amblin Enter- tainment documentary on the universe, A Appearances, a drama about how a Brief History of Time, and Spy Magazine middle -class family struggles to keep intact Presents How to be Famous, hosted by co- financially, is from Echo Cove Productions median Jerry Seinfeld. -sc, MF and Touchstone Television. William Binn (Fame) is executive producer. Choreographer Kenny Ortega ( "Dirty Dancing ") makes his directorial debut in Be True To Your School, a musical dance Incoming drama set in a tough urban high school. It is a Gil Grant Production in association with rounds Walt Disney Television. Ben Cross ( "Chariots of Fire ") stars as vampire Barnabas Collins in Dark Shad- on Senate's ows, a remake of the ABC afternoon serial. Creator Dan Curtis is executive producer of cable draft the Dan Curtis Television production in as- sociation with MGM/UA Television. The Senate Commerce Committee's staff Bruce Greenwood stars as a Pulitzer draft on cable released two weeks ago is Prize- winning newsman who uses his column drawing fire from a variety of interests. Not to take on the powerful in Dead End Bratti- only does cable find the measure intoler- gan. Stephen Cannell is executive producer, able, but city organizations may wind up for Stephen Cannell Productions. opposing it unless changes are made. The BROADCASTING CABLE Executive Producer Dan Curtis and telephone industry also has its qualms and writer Mark Rogers are set to create G -Men, is expected to push for new language that Every month going beyond a stylized drama about a special police unit would permit them to 'become full -fledged the headlines of the wired in the 1940's. NBC Productions, MGM/UA providers of video services. nation. March highlights: Television and Dan Curtis Television are The draft, say its cable critics, is strong producing jointly. regulatory medicine for an industry that has Interview with Sky Cable The Keys, about the relationship be- been deregulated since 1984 (BROADCAST- protagonists Stephen tween two brothers living in the Florida ING, March 12). "The industry is out- Petrucci of Hughes and Keys, is set for production from Universal raged," said Steve Effros, president of the Charles Dolan of Cablevision; Television in association with Riven Rock Community Antenna Television Associa- Michael Fuchs on HBO's Productions. tion. To Effros, the draft is worse than the Comedy Channel. New York Danforth bill and "basically calls for the Law and Order, about a o police precinct and criminal courts, stars nationalization of the cable industry." Ef- Michael Moriarty and George Dzundza fros is referring to the cable reregulation Each $12 annually. Contact BPI Circulation at 1705 Broadcasting Mar 19 1990 DeSales St. N.W., Washington, DC 33 20036. Or call 202 -659 -2340. I TOP OF THE WEEK bill introduced by Senator John Danforth of Cities and U.S. Conference of Mayors (R -Mo.) last winter (BROADCASTING, Nov. might have to oppose it. The USCM was East Europe looking 20, 1989). reserving comment until further review of Danforth is the ranking Republican and it the proposal. The NLC did not return calls. to U.S. for help in is believed the staff draft will serve as a At a seminar at New York Law School substitute for his bill during the committee last week on cable reregulation, John broadcasting and markup, possibly in April. The draft was Hanks, director of New York City's Bureau authorized by Danforth, Commerce Com- of Franchises, talked about the draft. As for telecommunications mittee Chairman Ernest Hollings (D -S.C.) the suggestion that the FCC oversee rate A task force dispatched to Eastern Europe and Daniel Inouye (D- Hawaii), chairman of regulation, Hanks wondered whether the to assess the state of telecommunications the Communications Subcommittee. language in the draft is "sufficiently man- and broadcasting there has returned with a Among its provisions: The FCC would datory," especially with the FCC's previ- report speaking of opportunities for Ameri- set the parameters for basic and expanded ous history concerning regulation of rates can involvement and investment, and warn- cable rate regulation, with cities applying and effective competition. ing that those opportunities are going beg- for certification to regulate rates; video pro- The cities, however, are pleased that the ging. "In making the decision to publish gramers must offer their product to all tech- draft limits damages against local authori- this report the very week we returned from nologies (including DBS) and vertically in- ties in First Amendment suits and they like our fact -finding mission," writes Ambassa- tegrated programing services cannot the leased access provision, according to dor Diana Lady Dougan, task force chair- "unreasonably" refuse to deal with other sources. man, in an overview, "I hope to underscore video distributors; the commission must Other critics, such as the telcos, feel our sense of urgency." It may well take adopt regulations limiting the number of shortchanged. The telcos want language re- years to turn Eastern European countries systems a cable operator can own and it can moving the crossownership prohibitions into "viable market economies," she says. restrict the number of program services ver- that keep them from offering cable services But "America's opportunity to make a stra- tically integrated cable systems can carry; in their service area. "For the first time it tegic and unique contribution is now -this cable operators are forbidden to own nods at us" but it is "nowhere near week, this month." MMDS or SMATV services in their fran- enough," said John Sodolski, president of Dougan and the four other members of the chise area, and when 10% of the nation has the United States Telephone Association. task force were drawn from the State Depart- DBS, the FCC must impose limits on cable Sodolski said things were in a "state of ment's federally chartered Advisory Commit- ownership of that service; the FCC has the flux "and he anticipates changes. tee on International Communications and In- authority to regulate leased access channels; Also at the New York Law School semi- formation Policy, composed of leaders of the mandatory must carry requirements and nar was Morris Webb, vice president, gov- U.S. broadcasting and telecommunications channel positioning rights for broadcasters, ernment affairs for NYNEX Corp. Webb industries. Between March 1 and 10, the task and the telcos could provide video capacity thought rate reregulation might slow down force conducted a fact -finding mission in to a third party that would not be subject to innovation in the cable industry and prevent Hungary, Czechoslovakia, Romania and the the franchising process. markets currently not served by cable from German Democratic Republic. The task force "I don't think any senator really knows getting service. members say they met with figures in policy what's in there," said Effros, "because it "Why not just introduce competition ?" planning, manufacturing, and finance, as hands over massive authority to the FCC Webb asked. "As we learned in the tele- well as with senior officials in telecommuni- with absolutely no guidance.... The corn - phone industry," he said, "no matter how cations, radio and television. The report was mission could order the divestiture of the secure you think your monopoly position is, delivered to the committee at the State De- entire cable industry." technology will happen and technology will partment on Friday (March 16). Bob Miron, president of Newhouse reach the marketplace." Policy makers, he The report echoes the theme stated by Broadcasting and chairman of the National added, should not be putting up barriers to Dougan: America is ignoring its opportuni- Cable Television Association, pointed out competition. ties. But there is another theme: The coun- that the proposal is a staff draft, not yet It is virtually certain that Senator Al tries were not seeking financial aid. Rather, endorsed by any senators. ''It is punitive in Gore (D- Tenn.) will want to amend the the report says, "the most commonly identi- some ways," he said, but it sends a mes- proposal to insure telco competition. Ac- fied and most pressing priority was...the need sage that the dialogue should begin. Miron cording to a Danforth aide, he will follow for basic know -how and information about said cable will be discussing the draft with Gore's lead. management, economics, technology and ac- lawmakers. Despite the negative reaction, cable's counting in a free enterprise system." "1 think this is very, very stiff," said competitors, such as broadcasters and the Not that the telecommunications and Bert Carp, Turner Broadcasting System's wireless cable industry, were viewing the broadcasting infrastructures in Eastern Eu- vice president for government affairs. draft as a significant step. The draft would rope are not in need of infusions of massive "This proposal certainly falls with great require systems to carry local broadcast sig- investments. The report talks of estimates of weight on the programing side of the indus- nals and give them channel positioning $400 million to $800 million needed to bring try," he said. rights. It would also mandate that broad- telecommunications in Eastern Europe up to The provision preventing video program- caster signals be carried on the lowest developed -country levels, and an initial in- ers from discriminating in the "price, priced tier, with cable providing converter vestment of $20 million -$30 million in radio terms, conditions, or availability or sale of boxes for second set hookups. and television per country. But Dougan, who programing" even has the broadcast net- "We strongly support many of the provi- as she noted favors private sector investment works worried. They do not want to be sions but we need to study all the provisions over government bureaucracy, conceded gov- included under the definition of a "video before we endorse it in its entirety," said ernment has a role. The report recommends programer." "We are seeking a clarifica- National Association of Broadcasters Presi- that the U.S. "actively promote favorable tion of that point," said Martin Franks, dent Eddie Fritts. "We're very support- treatment to proposals for investment, train- CBS Washington vice president. As one ive," said David Donovan, vice president ing, and business promotion" in diversifying network source said: "We don't want to be for legal and legislative affairs for the Asso- and upgrading the broadcast and telecom- in a position of selling the network schedule ciation of Independent Television Stations. munications capabilities in Eastern Europe. to other people; we want our affiliates to Wireless Cable Association lobbyist A bottom -line recommendation calls for have it." Nick Allard said his organization was the establishment of a Corporation for Corn- City officials feel the draft undercuts "very pleased." Allard said WCA would munications in Eastern Europe (CCEE). It their ability to protect consumers through be working with Senate staff to strengthen would be a partnership between the govern- the franchising process and limits their au- the draft. WCA believes there should be an ment and the private sector designed to "link thority over rates. It is "anti- city," said administrative remedy at the FCC to deal government enterprise with private investors, one source who thinks that unless changes with discriminatory activity on the part of share the U.S. corporate experience in similar are made, groups like the National League programers. -KM, JF fields, and so on." -12

Broadcasting Mar 19 1990 34 c Poqa MCA TV gets 72- episode commitment from Fox `Harry and the Hendersons' will be studio audiences later this summer at Uni- half -hour weekly barter offering on versal Studios, Hollywood. In the original front end, all -cash strip on back end; film version (starring John Lithgow), a Spielberg's Amblin TV will co- produce family vacation is interrupted when Lith- show with Universal and Fox TV gow accidently hits a Big Foot -type crea- ture with his car, and the family hides the In what appears to be an unprecedented furry man-beast in the house away from commitment to a syndicated program, curious neighbors and a mad scientist. MCA TV President Shelly Schwab said last Schwab said the decision to develop Harry Wednesday (March 14) that MCA TV has and the Henderson for syndication was reached an "agreement in principle" with based on the film's 11.7 NTI rating last Fox Television Stations Inc. and its six October as part of its Universal Debut Net- O &O's for a 72- episode production order work movie package currently in distribu- for Harry and the Henderson. Based on tion. He said it is MCA's highest rated the 1987 Universal Studios theatrical fea- syndicated film ever. ture of the same title, Harry is slated to Bob Kreek, president, Fox Television start in first -run syndication in January Stations Inc., said the clearance decision 1991. It will be produced by Steven Spiel - was based on the fact that "this type of berg's Amblin Television in association wholesome broad -appeal programing is vi- with Universal Television (a subsidiary of tal in this renewed era of family viewing." MCA Inc.) and Fox. Fox is just wild about 'Harry' In fact, Schwab went out of his way to The clearance deal with the Fox station point out that in a time of advertising black- group provides MCA TV with stations in While declining to divulge first -year listing against racier programing, Harry is six of the top 10 markets- wNYw(Tv) New potential production costs for Harry, "much more advertiser -friendly than some York; KTTV(TV) Los Angeles; WFLD(TV) Schwab said only that it's an "enormous of the talk shows out there," and is being Chicago; WTTG(TV) Washington; KRIV(TV) investment." He added: "This is not a targeted at teenagers, children and women Houston, and KDAF(TV) Dallas- represent- fly -by -night show. I think this can be an viewing during weekend access and prime ing just over 21% coverage of the U.S. For evergreen show that will fly in the ratings time. He added that all five of MCA's contractual reasons, Schwab said that a sep- during the front end and back end of its syndicated programs have sold out their arate clearance deal will be worked out with runs. We believe in the marketplace, in- advertising inventory for a full 52 weeks. Fox's other owned station, KSTU(TV) Salt dependent stations and station groups Barter sales are handled by Premier Adver- Lake City. The MCA syndication chief said enough to make this kind of investment. tising Sales, a recently formed joint venture that former Fox O &O WFXT -TV Boston MCA has five first -run syndicated shows between MCA TV and Paramount Domes- (now owned by the Boston Celtics) has also on the air right now [Charles in Charge, tic Television. agreed to pick up the show. Out of this World, The New Munsters, My In related news, Schwab said MCA TV "To get a deal of this magnitude put Secret Identity and The New Adventures of is proclaiming Out of this World a firm go together with the Fox station group and Lassie], but what we need is for stations to for its fourth season renewal. With 24 new active production players like Amblin En- continue to believe in the viability of the episodes for the 1990 -91 season, Schwab tertainment [parent company of Amblin first -run market." should be ready to strip the show for the Television] and Universal Television, it Casting for the show has already started following season with 96 finished episo- certainly has to be the biggest station deal and taping is slated to begin before live des. MF of my career," said Schwab, who added that Harry marks Amblin's first entry into syndication. "What makes this deal more unique than anything else before is the fact USA Network gets four years that the networks and syndication have nev- er transacted a production order for 72 com- of World League football plete episodes. In an environment where almost everyone is pulling back and playing Cable service will be exclusive prime network for the World League, scheduled it safe on new syndicated product, here's a time network for League, running to begin during the weekend of March 23, situation where we are making the largest - regular and post- season games 1991. According to Correa, the network ever commitment to a first -mn program," beginning in spring 1991 will not be charging its affiliates additional he said. money for carriage of the League games, Momentum is exactly what MCA will The USA Network is getting into the foot- which "will be part of the USA programing need to rush this show into launch when ball business. On the heels of this month's package," he said. "It gives [the affiliates] Schwab's sales force hits the streets today intensive NFL television negotiations, the a tremendous opportunity to get involved in to make presentations for the midseason cable service has signed a four -year agree- marketing, for us to market with the cable 1991 offering. Schwab says that some other ment with the new World League of Ameri- operators, and also to help them along with group station deals are close, but he would can Football to cablecast regular and post - local ad sales," said Correa. not identify them. The Fox deal calls for a season World League games beginning in The network will televise 27 live "expo- three -year barter front end with four min- the spring of 1991. Rob Correa, USA's sures" during the League's initial year, utes local advertising time and three min- director of sports programing and acquisi- Correa said, broken down as follows: 10 utes national, while the back end will be tions, refused to comment on the price of Saturday night prime time events, 10 Mon- stripped on an unspecified straight cash ba- the deal, which has been reported to be day night prime time events, six European sis. According to Schwab, the structure of around $18 million. specials, which will be live, Saturday after- the deal will be the same for all stations. USA will be the exclusive prime time noon telecasts of night games, and one

Broadcasting Mar 19 1990 35 Before Cosby's syndication premiere there was no clear leader among off -network sitcoms.

Before Cosby/Top Ten Off-Network Sitcoms

Women 18 -49 Ratings, November 1987

Family Ties

Cheers 5.5

M*A*S*H 5.5

Facts of Life 3.8

Three's Company 3.6

Gimme A Break 2.4

Diff'rent Strokes 2.1

The Jeffersons 2.0

WKRP in Cincinnati 2.0

Barney Miller 1.8

Source: Nielsen Equivalent National Ratings EFFE Now, The Cosby Show is clearly syndication's off -network sitcom leader.

After Cosby/Top Ten Off-Network Sitcoms

Women 18 -49 Ratings, November 1989

The Cosby Show

Cheers 6.0

Night Court 6.0

Who's The Boss? 4.4

M?°A°I°S*ll 3.7

Family lies

Growing Pains

Kate & Allie 2.0

Facts Of Life 1.8

Three's Company 1.8

VIACOM rM rLrCU.Mi. ir Air ni u

2'. 1090 Wcom Inlemaional Inc. W np,h's re.ened playoff game. In 1992, the schedule will remain the Returned to sender same, with the addition of a championship game, to be held the weekend of June 9. One place Elvis won't be spotted Some of the Saturday and or Monday night is on the ABC prime time schedule. telecasts will include portions of regional The network pulled the struggling games, Correa said, allowing for up to 40 series last week, effective last night, games within the total exposures. USA has March 18. The series, which aired contracted for 11 exposures each in 1993 on Sunday nights, 8:30 -9, will and 1994, including a playoff game, with continue production to satisfy its the possibility of more to be added, said episode commitment, and will return Correa. to the schedule later in the year. In terms of on-air sponsorship, Correa "We're very proud of Elvis and hope explained that "we just made the deal, so I to find another spot on our think all the logical football advertisers fall schedule where it will have another into line." USA will not be courting inter- ;.3411141eNtArÿ chance to succeed," said Bob national advertisers, however. "We are not Iger, president, ABC Entertainment. _: in Europe, just in the U.S., Guam and y_..+.,. Elvis will be replaced by an Puerto Rico," said Correa, "so I don't' tfr..010.21t original episode of Doogie Howser, know what benefit an international advertis- ,r.prmNia+f_!L'91 M.D. on March 25, a repeat of er would have." Roseanne on April 1, a repeat of A three -and-a -half to four rating on America's Funniest Home Videos' USA's prime time games would constitute a on April 8, and the network premiere "hit," said Correa, who is unsure at this Melitta ;p1 gA..r of the James Bond theatrical "The point if he'll be guaranteeing those numbers Living Daylights" on April 15. to advertisers. Tex Schramm, president, World League hopes to take the viewers into the replay USA is "very, very proud, and happy, of American Football, said that the League booths, "so they can see the process taking and excited to be making a deal with the is working on a marketing plan that in- place in reviewing the play in question." World League," Correa said. has the cludes international advertisers. The "It The League may also have radio communi- credibility being an NFL-backed league, League has talked to such potential spon- of cation inside the players' helmets, which and it's football, which is absolutely the sors as Coca -Cola, GM, AT &T and either could serve as a tool in speeding up most television sport in the "Visa or American Express." Schramm "major popular the games." Schramm said. -RG said that "special promotions" are being U.S." designed for advertisers involving U.S. and European telecasts. "If we have sponsors that are also television sponsors," said E! marks spot for Movietime Schramm, "you're very likely to see some of the signage on the field you're used to Company president says service seeing in world events that don't originate had outgrown old name, details in the U.S." makeover of format Schramm also explained that a deal has been negotiated with ABC for airing of Movietime, entertainment news cable net- some games. During the League's first work, unveiled its new name, its relaunch year, the broadcast network will air Sunday date and further details about its new format afternoon games, a playoff game and the last week. Beginning June 1, Movietime championship game. The championship will be renamed E! Entertainment Televi- game will be dropped from the ABC sched- sion, and will feature news, information, ule during the second year. behind-the -scenes footage and gossip of ce- The World League, which has yet to sign lebrities and the entertainment world in an any players or coaches, will be comprised hourly newswheel format. of 12 franchises, broken down into three Lee Masters, president and chief execu- divisions, said Schramm, one in Europe tive officer, said E! will devote roughly and two in North America. Each team will 40 % -45% of its time to coverage of mov- play a 10 game schedule, with two week- ies, 30% -35% to television (broadcast, ba- ends of playoff. The League will draft play- sic and pay cable as well as PPV) and 15% ers coming from college, "players that to music. The other portion will include ENTERTAINMENT have been missed by the NFL," and "play- books, magazines, theater, fashion and art, TELEVISION ers that are under contract to the NFL," he said. "Celebrities from all these fields Schramm said. "We won't be in an adver- will find a home on E!," Masters said. sarial role with the NFL," Schramm ex- The old name, said Masters, "became plained, but will instead be an "arm's unsuitable because many people confused it "Calling the network E! distinguishes us length operation," with a movie service. Others thought it only from the usual run of three- and four-letter The games, which will be "full- fledged showed motion picture previews. Movie abbreviations," said Masters. football productions," according to Correa, coverage will continue to be an integral part The service's new format will feature will be designed to take full advantage of of our format, as we expand to include all hosts introducing two -to -three- minute video their broadcast potential. "We're going to forms of entertainment and celebrity infor- segments. Masters said there will likely be try to pick up the pace of the games, to get mation." 15 to 20 segments per hour. Hosts will be them over in three hours but not cut down E! will be the second service with an rotated each hour to freshen the service, on the number of plays," Schramm said. exclamation point tied to it. On April 1, although those hosts will return later for "Our league could very well be a no huddle business rival Viacom will launch HA!. several hosting stints during their work day. league." Masters, who helped create and guide MTV "It's going to be a lot of fun," said Mas- The League is also planning to utilize while at Viacom, said the decision on E! ters, "with a lot of levity." The segments instant replay "in a way that will be excit- was made independent of HA!. "The punc- will likely be repeated on different days in ing and beneficial to the viewers and the tuation mark is very dramatic," he said, different dayparts, Masters said. For in- fans in the stands," said Schramm. He and was designed to attract attention. stance, the service might break up an inter-

Broadcasting Mar 19 1990 38 YORK COS N I FECI With Cosby in its line -up, WWOR -TV climbed 63% from fifth place to a solid second.

Household Ratings, M -F - 1 1n P1

November 1987 $100,000 Pyramid #5 ft

November 1988 The Cosby Show #2' 10.6

November 1989 The Cosby Show #2 10.

Household Ratings, November 1989 Rank Program Station Time Period Rtg Cosby is New York's O The Cosby Show WWOR -TV M-F 7:01W 10.8 #1 on-network strip.

O Night Court WNYW M -F 6:30P 9.2 O Facts Of Life WNYW M -F 5:30P 8.8 O Kate & Allie WV/OR-TV M -F 7:30P 8.3 O Diff'rent Strokes WNYW M -F 5:00P 7.9 O Family Ties WNYW M -F 6:00P 7.4 O Who's The Boss? WWOR-TV M -F 6:00P 7.1 O Growing Pains 2 WPIX M -F 6:30P 5.7 O Taxi WWOR-TV M-F 6:30P 5.2 Cheers WPM M-F 11:00P 4.8

With Cosby as a lead -in, WWOR -TV's 7:30 PM time period has more than doubled its women 18 -49 ratings.

M-F 7:30-8:00 PM

November 1987 Barney Miller #4

November 1 Kate & Alb #2 8.3

Source: Nielsen VIACOMTM MOmY b. rcglI.rM.demW e1M.cm Yxvmlbd Inc. O 1990 Mx= Inumubd Inc. ,10 ndW remed view with an actor into a number of seg- ments, and carry them at different points throughout the week. Claster pitches diversity The content of the service will mirror, in John Claster, president of Claster Television, sent a letter to approximately 200 U.S. part, two magazines in the Time Warner stations on March 9, asking them to keep in mind "how important it is to maintain a stable, People and the new Entertainment diversity of suppliers" of children's programing. Weekly. Masters said there have been some Claster told BROADCASTING that the letter was sent to "talk about our perspective on conversations between the video and print the children's programing business. The purpose was to say [the stations] should sides, but it was too early to say what work hard to keep diversity in the marketplace in terms of the suppliers they have," synergies may develop. Claster said. "They should not just be thinking about Disney and Fox as the only two Entertainment Weekly is information on suppliers, in light of the battle those two companies have going on," entertainment options, said Masters, while Buena Vista is currently preparing a two -hour Disney Afternoon lineup, while Fox will People is personality driven. "We will be a unveil its Fox Children's Network. Earlier this year, Buena Vista filed an anti -trust suit merging of the two," he said. against Fox, accusing that company of intimidating its affiliates with relation to the In the early months of the relaunch, the upcoming kids' programing battle. format will be consistent, said Masters, but Claster said he pointed out that there were a "tremendous number of extremely eventually some dayparting will take place. successful shows that have come to the marketplace, not supplied by Disney or Fox." The service plans to continue to feature Among the "excellent programs" he mentioned are his company's Jim Henson's cable programing in its format. Masters Muppet Babies, as well as He -Man, Transformers, Alvin and the Chipmunks, Super said the new movies on cable, like those Mario Bros., and Teenage Mutant Ninja Turtles. "They've all done extremely well," being done by TNT and USA, will be fea- Claster said, "and came from various suppliers." tured, as well as PPV. The service will be As of March 14, Claster had heard back from approximately 30 stations, he said, down to earth when it covers such subjects and "the response has been terrific. The general response is 'we agree, we think as art or fashion, he said. "It won't be high diversity is important.' " brow," he said. Operators will get their first look at the $10 million -plus revamped Movietime at Voices, which begins production this ested in institutionalized racism," said the NCTA convention, May 20 -23 in Atlan- summer, is likely to be produced at a net- Jackson. "I'm glad Andy Rooney's back ta, said Masters, with the relaunch official- work -owned station in Washington, said on TV. Let's now talk about substance, not ly taking place the next week. There are no Robertson. The pilot has already been shot, symbols." -RG plans for changes in the rate card, as the but is still "in formation," Jackson himself relaunch costs were done within the exist- said last week, appearing at a luncheon ing budget, he said. sponsored by the International Radio and Television Society. "We're not thinking of it as a re- What should be done launch," said Masters. "We're thinking of According to Jackson, pilot segments in- clude an interview with Bill it as a launch of a new service." -Ms Cosby, in an about different attempt to deal with the "noncelebrity side of his life." Jackson also talked with the standards in mothers of abandoned babies, as part of a look at "what is driving the demand for TV programing? Jesse Jackson's drugs" in the U.S. `Voices' clears Voices will be "information- driven," Government standards, advertiser Jackson said, "but information presented boycotts, network self -policing 81% of country well can be entertaining. My real concern is all advocated at forum to communicate fairly and to provide ac- cess." "I'm a perfect example of the First Amen - The show will be a combination of "rele- dent in its best form," said Terry Rakolta, vant topics and points of challenge," Jack- director, Americans for Responsible Tele- son said. Examples of groups who have not vision. Part of a panel entitled "Programing been heard from on television, Jackson That Offends: Rights, Remedies, and De- said, are coal miners from Virginia, farm- fenses," Rakolta defended her letter writ- ers, and the large number of youths in jail ing to advertisers in response to an episode in Washington, D.C. of Married...with Children. "Parents don't He decided to do a television show, he have enough information on what we're said, "because the risk of having access to seeing," Rakolta said. people to communicate ideas is a risk worth Stephen Weiswasser, general counsel, taking." Television must "broaden [its] Capital Cities/ABC Inc., said that he was lens and make room for new ideas and new concerned about children being used as the people," Jackson said. Among the broad- "yardsticks by which programing standards casters he admires, said Jackson, are Ber- are measured." There is nothing wrong nard Shaw, Ted Koppel, who is "very in- with the standards the broadcast networks formed and fast on his feet," and Oprah have, Weiswasser said. "The quarrel is not Winfrey, who has "the ability to move and over [those standards], but instead, how to flow" among people. apply them." Jackson Voices' format will "vary," Jackson Some of the suggested remedies to al- Voices of America, Jesse Jackson's nation- said, "in the sense that it will have a studio leged offensive programing "raise a serious ally syndicated weekly series set to debut base, but I want to go to the points of threat to diversity," said Weiswasser, and next fall, has cleared more than 100 sta- challenge." threaten to bring back what he termed the tions, representing 81% of the U.S., ac- The show will be discontinued if he de- "blandness" of past TV. "I'm concerned cording to Dick Robertson, president, cides to run for President, Jackson said, as about a government agency making deci- Warner Bros. Domestic Television Distri- it would be "inappropriate" for him to sions on issues of taste," he said. ABC is bution. "We're still selling [the show]," proceed with it at that point. On the subject interested in its audience's opinions, said Robertson said, "and expect clearances of the Andy Rooney controversy (BROAD- Weiswasser, and "there is a virtue in hav- will eventually be over 90 %." Last week CASTING, March 12), Jackson said he had ing people who are unhappy communicate wPlx -TV New York, ch. 1 l , cleared the "mixed emotions. There's a tendency to that. Advertisers should know how people one -hour program for airing on Sunday look for a scapegoat," he said, thereby are reacting." The "underlying question,' nights, beginning Sept. 30. reducing the problem. "I'm far more inter- said, is: "Who's going to make the

Broadcasting Mar 19 1990 40 COs CHAILDIiEFFECI WSOC -TV now reaches 76% more women 18 -49 than it did before Cosby.

1lómen 18-i9 Hatinp. >1-F 5:31) MI

November 1987 Andy Griffith Show #1 7Il

November 1989 The Cosby Show ßt1 12.3

Women 18-49 Ratings, November 1989

Rank Program Station Time Period Rtg Cosby is the #1 O The Cosby Show WSOC -TV M-F 5:30P 12.3 syndicated series O The Oprah Winfrey Show WSOC-1V M-F 4:00P 10.6 in Charlotte among O The Andy Griffith Show WSOC-TV M-F 5:00P 9.6 women 18 -49. O Entertainment Tonight WSOC-TV M-F 7:00P 9.2 © PM Magazine WBTV M-F 7:30P 8.2 O Jeopardy WBTV M-F 5:30P 6.2 O Who's The Boss? WJZY M-F 7:00P 6.1 O Star Trek-The Next Generation WJZY SAT 7:00P 5.8 O Night Court WJZY M -F 7:30P 5.6 O Mama's Family WCCB M -F 7:00P 5.1

Hee Haw WSOC -TV SAT 7:00P 5.1

Cosby's own ratings keep on improving in Charlotte.

Household Ratings, M -F 5:30 PM

November 1988 The Cosby Show 14.4

November 1989 The Cosby Show 16.2

Source: Nielsen VIACOM..

VLICOM IS a rtpslertd trademark olMacom Inumauonal Inc. P 1990 Yawn Imnnaliwul Ioc MI nOus mend decisions ?" Abrams of Cahill, Gordon & Reindel programing convention after 1991. Bu- Joseph J. Reilly of Morality in Media, served as moderator. -JF tensky discounted the source's charges that citing what he believes to be a "noticeable two major distributors are going to pull out deterioration" of standards on television, of next year's INTV convention as "indus- said that "unified" standards could be ben- Eliminating screenings, try talk." He did concede, however, that eficial to network programing. Legislation there is a "prevailing feeling" among syn- in this area is a '`last resort," said Reilly. If shrinking exhibit dicators about a continued reduction in the "there was a greater sense of responsibility among issues at number of exhibitors at the convention. on the part of the networks, [legislation] Butensky, who also serves as a NATPE would never be necessary." INTV meeting board member, said that INTV and NATPE Arthur Kropp, from People for the Amer- officials held an "informal" business meet- ican Way, said he considered it "ironic" Syndication executive says two major ing in New York last month to discuss the that as Eastern Europe was in the process of studios won't attend INTV's 1991 "option" of integrating a separate INTV lessening governmental control, the U.S. conference; INTV's Butensky says business meeting into the 1992 NATPE was debating whether it should tighten that is just 'industry talk' convention, with both coordinating joint theirs in certain areas. If censorship is em- screenings at the convention. Another op- ployed, he said, "the real loser, ultimately, Following INTV's distributor meeting tion considered was having INTV hold its is the American public and our free expres- March 9 in Los Angeles, one major syndi- business meeting in Washington (where sion rights." Kropp, calling himself a fan cation executive says that two unidentified much of the organization's administrative of Rakolta, said there should be dialogues, major studios will not be returning to and lobbying efforts take place), with the but added that there's a need for "common INTV's 1991 programing convention, and screening activities held at the NATPE con- sense." He also said the recent "tremen- two others are going to "significantly re- vention. dous explosion" in viewer response was a duce" their exhibition staffs. According to In terms of advancing these proposals myth. "What is new is the ability to manip- the source, who wished to remain anony- and other suggestions by distributors, Bu- ulate the mail," according to Kropp. mous, distributors pushed for the INTV ex- tensky speculated that an upcoming "I don't think the Founding Fathers ecutive committee to consider doing away NATPE meeting to appoint additional granted us freedom of expression for ob- with screenings at next year's convention at board members will touch upon those iss- scene or indecent material," said FCC the Century Plaza hotel in Los Angeles. sues, as will a subsequent meeting of INTV Commissioner James Quello. "There is a "There was a consensus among distribu- executive board members. public outcry against indecency and ob- tors that the way INTV is doing business at However, the syndication source feels scenity on the air," and enforcement of the convention has to be much more effi- that INTV is suffering an "identity crisis." some type against it is necessary. Quello cient," said the syndication source. "It's The source said: "INTV is really subsidiz- also said that he had to "applaud" Rakolta, pretty much unanimous that distributors ing Fox affiliate meetings [which were held as "she met a need." want to do away with screenings." concurrently with last January's conven- "There is no Salem witch hunt," said Although INTV Chairman John Serrao tion], with exhibitors footing the bill for Quello, "but if you go too far, you're going restated after the meeting that the 1991 con- hotel space for exhibition and paying for to be in trouble with the FCC." vention is staying put in Los Angeles, Ave convention staffers to come to Los Angeles. The panel was sponsored by the Federal Butensky, executive vice president, Fries INTV has stood on the fence in regards to Communications Bar Association and Entertainment, said INTV officials left the Fox's waiver petition, and as any indepen- Communications Media Center in associa- impression with distributors that they'll be dent station executive, I would like to know tion with the American Bar Association Fo- open to discussing with NATPE officials how they could support an affiliate organi- rum on Communications Law. Floyd the possibility of merging with NATPE's zation." -MF SyndkstáoAINEDtgapPece

Berl Rotfeld Productions has cleared its hour -long sports spe- projects being developed for Hart, Public Eye will examine the cial Future Legends of Basketball in 123 markets (representing personal lives of celebrity couples. The show has been cleared in 77% national coverage), including 16 of the top 16 markets. 165 markets (95% coverage), and is being offered on an unspec- Featuring NBA star players Charles Barkley, Patrick Ewing, Karl ified barter basis. Malone, Kevin McHale and other budding hardcourt stars, the barter special (6 1/2 minutes local, 6 minutes national) has Inside Report, the half-hour news magazine distributed by MCA cleared such top markets as New York (wNBc-Tv), Los Angeles TV and produced by WSVN -TV Miami, has been sold in 13 addi- (KABc -Tv), Philadelphia (wPvi -Tv), Chicago (WMAQ -TV), San Francis- tional markets, bringing its carriage list to just over 50 stations. An (KRON-Tv), (WHLL-TV), Washington (wRc -TV) co Boston and Detroit MCA spokeswoman said that 75% of the clearances are for early (wxvz -Tv). The special's window runs from March 3 -April 1. The fringe, prime time and access. show will be hosted by former Boston Celtics star John Havlicek. o Berl Rotfeld Productions is a Philadelphia -based production and distribution company, best known for its 17 -year syndicated se- GGP Sports reports that it has cleared 114 markets (78% of the ries Greatest Sports Legends. U.S.) for its half -hour College Basketball Championship Special, o a barter offering (3 minutes national, 31/2 minutes local) available for airing March 31 -April 1. The special, which will be satellite fed Michael King, president of King World Productions, and Mery from Denver, site of the NCAA Final Four Championships, will Griffin, chairman, Merv Griffin Enterprises, jointly announced feature separate updated preview feeds (March 31 at 10 and that syndicated Wheel of Fortune host Pat Sajak has renewed his 10:45 p.m. ET and April 1 at 11 a.m. ET). The first two feeds will for 1990 -91 1991 -92 seasons. Finan- contract the and broadcast feature semifinal game previews, and the last will preview the cial terms the deal were not disclosed. has been the of Wheel championship game match -up. Hosts for the specials have yet to highest rated for 24 syndicated program consecutive sweeps be named. periods. The show is currently cleared on 228 stations, repre- o senting 99% of the U.S. Worldvision's Wake, Rattle & Roll has been cleared in 65 o markets covering 65% of the country, the company said last Paramount Domestic Television's Entertainment Tonight co- week. The early morning children's strip, being produced by host Mary Hart has been tapped to host a special hour prime Hanna -Barbera, has been picked up by wPix -Tv New York, time special, Mary Hart Presents: Love in the Public Eye, to air x-rrvc V) Los Angeles, WGN -TV Chicago, KoFY-Tv San Francisco and in syndication March 18 -30. Slated as the first of several series wxoN -TV Detroit.

Broadcasting Mar 19 1990 42 COS mus EFFECT With Cosby, KTVT has jumped into second place, increasing 72% in household ratings.

Household Ratings, M -F 6:00 PM

\mrmhcr 1987 Webster #3 5

November 1989 The Cosby Show # 2 12.9

Women 18-49 Ratings, November 1989

Rank Program Station Time Period Rtg Cosby is the #1 O The Cosby Show KM IMF 8:00P 10.8 syndicated program

O Entertainment Tonight WFAA-1V M -F 10:30P 9.3 in Dallas among women 18 -49. O Showtime At The Apollo WFAA-TV SAT 10:30P 8.8 O Night Court KTVT M-F 6:30P 8.5 O The Oprah Winfrey Show WFAA-1V M-F 4:OOP 7.8 O Wheel Of Fortune WFAA-1V M-F 6:30P 7.7 O The Jefferson KDFW-1V SAT 11:00P 6.8 O Inside Edition KXAS-TV M-F 6:30P 6.4 O Ann The Famil} KDFWTV SAT 10:30P 6.4 Night Court SAT 6:30P 6.4

Cosby dominates the market in head -to -head competition among women 18 -49.

\1nncn 18.49 Ratings, Novemhcr I(N \I -I n im l'\I

ùe t,vsby Show KTVT

Channel 8 News WFAA -TV

Texas News 6 KXAS -TV 3.5

A Current Affair KDAF -TV 3.2

Channel 4 News KDFW TV 2.7

WKRP in Cincinnati KTXA -TV 1.9

A-Team KXTX-TV El 0.7

Source: Nielsen Reg- labo- o

Broadcasters get mixed message from Hill

NAB legislative forum hears tionship. " Markey promise to push AM He said he preferred to inject "greater improvement bill and listen competition" into the marketplace, but un- to if carry must pay arguments; til such competition evolves, some form of down side is his hope for kid's reregulation is necessary. Markey said he bill, fairness reinstatement would be "mindful" of broadcaster con- and new political ad rate policy cerns. He also assured the group that in looking at regulatory policies for new tech- There was good and bad news for broad- nologies, Congress must "find ways to en- casters attending the National Association sure the continued viability of our existing of Broadcasters legislative forum last week system of local broadcasting." in Washington. The good news, for radio, Cable also was a topic for FCC Commis- was a promise from House Telecommuni- sioners James Quello and Ervin Duggan. cations Subcommittee Chairman Ed Mar- Duggan, the FCC's newest commission- key (D -Mass.) to "quickly" move AM im- er, expressed his concern about the current provement legislation, with language situation. Upon returning from the FCC's codifying the FCC's rules prohibiting abuse last cable field hearing, Duggan said he told of process. And Markey pledged to give a a colleague: "I don't think we found a "full airing" of all television carriage is- smoking gun, but the smell of cordite was sues during the subcommittee's upcoming heavy in the air." And he said he was not cable hearings, including "if carry/must persuaded by the cable witness's "self - " Ed Markey serving definition" that effective competi- The bad news was a rather discouraging political forecast. Campaign finance reform legislation is gaining momentum in Con- gress and with it a proposal requiring broadcasters to give political candidates non -preemptible spots at the station's low- est preemptible rates. Some 200 representatives from state broadcast associations attended NAB's three -day leadership conference. In addition to his commitment to a radio bill, Markey told the group he intends to see the fairness doctrine reinstated and is hopeful children's television legislation will become law. Markey said the House has yet to move the kid's bill pending negotiations between NAB and Senate leaders. The lawmaker also thinks high -definition television is an area "ripe for legislation." He said he would hold hearings on the two HDTV proposals he has circulated (BROAD- FCC Commissioners James Quello and Ervin Duggan CASTING, March 13) and hopes to move feels cable reregulation is needed. "Simply Lion was almost any form of video competi- "some form of legislation later this put, while the cable revolution has brought tion. "We need a tighter, more effective spring." numerous benefits to consumers, some ca- definition," said Duggan. Matthew Rinaldo (R- N.J.), the ranking ble operators have abused the freedoms Quello agreed that something needs to be Republican on the subcommittee, is the au- granted them under the 1984 Cable Act. done with the effective competition stan- thor of an AM technical bill, and Markey Congress, therefore, must step in to restore dard. "Three signals are not competition, said he would work with Rinaldo to "pro- some balance to the cable -consumer rela- MMDS is not competition, DBS is years duce bipartisan legislation." The chairman said the real problem with the renewal pro- Disagreement. NAB is taking issue with special report on campaign finance cess was that "bandits, pirates and high- reform legislation just released. Report, commissioned by Senate leadership, waymen were utilizing the commission's suggests that as condition of license renewal, radio and TV stations be required to procedures and processes to extort pay- provide eight hours of free time for political advertising each year. Time would be ments from broadcasters." But since the given to political parties (two hours each to two major national parties and two FCC has adopted new rules, more than hours each for state party organizations), not individual candidates. Each cable 3,000 radio licenses have come up for re- network must give four hours to each major national party. Time would be allotted newal and not one competing application in five -minute, 60- second, 30-second and 10- second spots rather than 30- minute has been filed, said Markey. The message programs. And broadcasters must offer variety of time slots, with at least half of is clear, he said: "Congress can, and al- allocations aired during weekday evening prime time and at least two- thirds aired in most certainly should, codify. the commis- September- November. NAB's chief lobbyist, Jim May, expressed outrage in letter sion's rules to ensure broadcasters protec- to Senate Majority Leader George Mitchell (D-Me.) and Minority Leader Robert Dole tion from the next generation of stick -up (R- Kan.). He said proposal could not be "reconciled with broadcasters' artists." guarantees of free speech and a free press." The congressman also explained why he

Broadcasting Mar 19 1990 44 How To Keep America's Electronics Industry From Being Short -Circuited.

With more than 256 billion dollars in U.S. factory Shift federal spending to programs sales, the electronics industry is a major contribu- which educate and train workers, tor to the national economy. We believe that 4. increase productivity and encourage changes in fundamental economic policy can and commercial research and development. will encourage the creation of new American tech- nology and long -term American leadership. To Curtail U.S. dependence on foreign remain competitive, we should: capital by continuing to decrease the 5. deficit and increase the national savings rate. Change the nation's tax laws to lower the cost of capital. One way would be Encourage the formation of public - 1. through a capital gains tax rate private consortia for generic technology reduction. 6. projects. Modify existing antitrust restrictions to The Electronic Industries Association represents permit cooperative production ventures. the entire spectrum of U.S. electronics manufac- 2. turers, from defense to telecommunications to consumer electronics. Right now, America is the world leader in electronics. We can keep it that Enact a and permanent research way by concentrating our efforts on economy -wide 3. development tax credit. issues. Setting the standard for more than 66 years.

ELECTRONIC INDUSTRIES ASSOCIATION 1722 Eye Street, N.W., Suite 300, Washington, D.C. 20006 away," the commissioner said. gress is responding to its constituency. But he was sharply refuted. James Wy- Duggan also urged broadcasters to main- Political advertising was a hotly debated chor, KWOA -AM -FM Worthington, Minn., tain their commitment to serving the public issue during one session featuring Hill aides. said he felt broadcasters were getting interest. As for the indecency debate, Dug- Walter McCormick, minority chief counsel blamed for the high cost of campaigns. He gan said he thought 99% of the industry for the Senate Commerce Committee, whose suggested lawmakers pass a law forcing was "discharging their responsibilities in a boss, Senator John Danforth (R -Mo.), is a political consultants to cut their costs. decent way" and that the FCC's anti -inde- key sponsor of the lowest unit rate bill, "I abide by the lowest unit rate," said cency enforcement efforts were aimed at a sparred with some of the station executives. Ray Lockhart of KOGA(AM) Ogallala, Neb. "tiny minority." McCormick said the lawmakers wanted to He said it was unfair to penalize broadcast- The FCC is not out to "trash the First insure that political advertisers were treated ers and not the print media. But McCor- Amendment. We revere the First Amend- the same way as corporate advertisers. He mick said broadcasters are affected because ment," he said. Asked if the FCC was said stations are charging 10 times the the government controls the spectrum. The merely responding to pressure from Capitol amount for political ad time as opposed to the whole issue, he said, gets down to broad- Hill on indecency, Duggan said that Con- rates for other bulk advertising. casters' public trustee responsibilities. -KM FCC wants $500,000 for HDTV Sikes outlines use of $118 million -is slated for "programatic in- The FOB's facilities would also give a million requested for FY 1991 creases." "In actuality, however," said facelift. Some $326,000 is slated for new Sikes in his testimony, "it constitutes sim- equipment for the Bureau, $110,000 for Work toward a standard for the broadcast of ply the additional funds and personnel new "vehicles and $100,000 for "miscella- high -definition television will get a big which I believe are minimally needed to neous repairs to various field facilities." boost -if the FCC gets all that it asks for in restore systemic integrity to the commis- Sikes told the congressmen that he would its proposed $118 million budget for fiscal sion's overall regulatory and enforcement like the FOB to take a more active role in 1991. responsibilities." enforcing FCC rules. Right now, he said, The budget, which FCC Chairman Al- The "programatic" funds include money the FOB, because of its limited resources, fred Sikes outlined last Monday for the for 28 new employes, including the six for acts only after it receives a complaint. House Appropriations Subcommittee with HDTV activities. Another beneficiary of the new budget FCC oversight, calls for $500,000 to be Five new employes -one attorney and would be the Common Carrier Bureau. In earmarked for the agency's HDTV's stan- four engineers -would be sent to the Mass addition to the four additional positions, dard- setting effort in the fiscal year begin- Media Bureau's FM branch to help clear Sikes said, it would also benefit from "ad- ning Oct. 1. the backlog in new station applications. ditional automation." "We need to moni- According to a breakout of the budget Further confirming Sikes's reputation as tor...[open network architecture] plans request, the FCC has allocated $300,000 an enforcment- minded chairman, 13 would more effectively and to scrutinize the tariff for outside studies on HDTV and $50,000 be involved in enforcement in one office or filings by the industry more closely as for new lab equipment for HDTV work by another: two "EEO specialists" to evaluate well," he said. the Office of Engineering and Technology. broadcast and cable reports for compliance, Even though the requested budget repre- The balance of additional funds would go two attorneys and two analysts to field for- sents a 9.7% increase over fiscal 1990, toward the hiring of six full -time employes mal complaints in the Common Carrier Bu- Sikes made clear that it falls shorts of what devoted to HDTV one attorney and two reau, an attorney to effect its amateur radio the agency needs to keep up with the dy- engineers in the Mass Media Bureau and compliance program, an attorney for rule - namic telecommunications industry. Reve- three engineers in OET. makings in land mobile and private radio nues from the "communications and infor- In his prepared testimony, Sikes said the and two technicians and three engineers for mation" sector doubled during the 1980's, half- million -dollar outlay for HDTV "is the the Field Operations Bureau. he said. "At the same time, however, the minimum necessary to maintain credibility in this evolving, high -technology field that will have so large an impact on consumers VV as well as American business and indus- aehngtol eNaRcra try." Although the FCC has, with the help of Hidden agenda? Action for Children's Television has petitioned FCC to require an industry advisory committee, made sub- broadcasters and cable programers that present "hidden" advertisements of stantial strides in developing a standard, it cigarettes to also telecast anti -smoking spots. Congress banned cigarette has been criticized for not committing advertising on television as of Jan. 1, 1971. Nonetheless, ACT said, cigarette enough resources to the work. companies have been able to get their "ads" on air by sponsoring sporting events According to Bill Hassinger, deputy and buying billboards inside stadiums, arenas and tracks. Through this loophole in chief of the Mass Media Bureau, about 10 ban that permits "hidden" ads, ACT said, "the young are being bombarded over people in the Bureau and OET now work to television by 'messages,' associated with sports and sports figures, that are meant to varying degrees on HDTV, but only one is show smoking as attractive." dedicated full time to it. o "This is really great news," said Greg K Prime questioned. K Prime Partners DBS deal came under attack in DePriest, vice president, Association of Washington last week. Senators Howard Metzenbaum (D- Ohio), Arlen Specter (R- Maximum Service Telecasters, which has Pa.), Al Gore (D- Tenn.) and Joesph Lieberman (D- Conn.) wrote Justice asked Congress to fund an HDTV task Department asking Assistant Attorney General James Rill to investigate venture force at the agency. "The commission has funded by nine cable MSO's. Metzenbaum, chairman of Senate Antitrust a very distinct role to play in HDTV," he Subcommittee, is long -time cable critic who, along with Gore and Lieberman, have said. "But, quite frankly, they haven't had each introduced legislation aimed at curbing cable's power in marketplace. They the resources to draw on." fear that "DBS business which is dominated by the large vertically- integrated cable The FCC's proposed budget for 1991 is companies will never emerge as a competitive alternative to cable at the local $10.5 million more than it has to work with level." Wireless Cable Association wrote Hill last month warning that venture would during the current fiscal year. Nearly half only consolidate cable's power in marketplace. Metzenbaum has emerged as of the additional funds would go to cover champion of wireless cable industry. Senators said K Prime must be "viewed in light of increases in "nondiscretionary, nondefera- the cable industry's persistent efforts to privilege one form of multichannel program ble" items: salaries, employe benefits, delivery- coaxial cable -at the expense of alternative multichannel distribution rent, printing, mail, among other things. technologies." The balance of the budget -about $6.9

Broadcasting Mar 19 1990 46 When Viacom Networks had tough questions about Multi -Cassette Systems, Sony had the answers.

Scott Davis, Senior Vice President Viacom Network Operations

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1990 Sony Corpa n or Di Amer co many tough questions. Like how to at hand. implement a system that would satisfy It became clear that Sony had the our current needs, while working to fully hardware and software solutions we SONY BROADCAST PRODUCTS FCC's budget actually shrank by nearly among other things. satellite market access to cable programing one -third in terms of actual spending pow- But Sikes was not complaining. "We will on non -discriminatory terms. Phillips said er," he said. "The FCC will...embark do the best we can with what we've asked the NRECA has to pay four times what upon this last decade of the 20th Century [Congress] for," he said. cable operators pay for the 18 channels of with 20% less in revenue and human re- However, having evaluated the agency's cable programing it sells to rural dish own- sources than it enjoyed in 1981." responsibilities and needs, Sikes said, he ers. Under questioning, Sikes said the request- will be better prepared to make a pitch for (The National Cable Television Associa- ed budget is $124.5 million less than the FCC substantial new funding when he presents tion, which strongly opposes telco entry, had requested of the White House's Office of the FCC's 1992 budget to OMB this Au- called Paramount's support of the Boucher Management and Budget. Because of cuts gust. Sikes was on the job less than a month bill "bizarre" in light of the access provi- made by the OMB, Sikes said, the FCC will when he took the 1991 budget to OMB last sion. "We find it bizarre that Paramount is have to do without 38 other new employes, August. -HAJ willing to trade away the exclusive rights of video programers for the illusory benefits of telco TV," said NCTA spokesman John Wolfe.) USTA and Hill ally step up Under a provision of the Cable Act, tele- phone companies may not provide cable or video services in the same place they offer telco entry push telephone services. And by terms of the Telephone company executives lobby competitive zeal -than the nation's local consent decree or modified final judgement Congress and Boucher holds press exchange telephone companies, particularly that ended the government antitrust suit conference announcing support the Bell operating companies," they said. against AT&T and created the seven inde- for his entry bill, H.R. 2437 Warner Bros., a member of the Time pendent Bell operating companies, the lat- Warner corporate family, which has consid- ter may not offer cable service anywhere. House Telecommunication Subcommittee erable cable holdings, and 20th Century Lifting the so -called "information service" member Rick Boucher (D -Va.) and the Fox, were the two MPAA members that did restrictions is the goal of other legislation United States Telephone Association last not endorse the comments.) working its way through Congress. week cranked up their common effort to Easterling said permitting telcos to com- Last week's activities came in the wake win passage of legislation lifting the statu- pete with cable would correct problems cre- of a setback for supporters of telco entry. tory ban against telephone companies offer- ated by the Cable Communications Policy The Senate Commerce Committee staff re- ing cable and other video services along Act of 1984, which deregulated cable and leased a draft of bipartisan cable reform with telephone service. triggered an increase in cable rates and a legislation that stops short of allowing tele- Scores of telephone company executives, decrease in the quality of cable service. phone companies to control programing in Washington for USTA's annual govern- The other backers included USTA Presi- over their networks. Under its telco provi- ment relations seminar, made forays to dent John Sodolski; Betty Ann Kane, a sion, telcos would continue to be restricted Capitol Hill to make their case for telco Washington city councilwoman and a Dem- to leasing capacity for video to third par- entry and for several other industry causes. ocratic candidate for Washington's non- ties. Boucher, co- author of telco -entry legisla- voting congressional seat, who is represent- But Boucher was undaunted. In his ad- tion in the House (H.R. 2437), rallied the ing the National League of Cities; Reese dress at the USTA seminar, Boucher said a executives at the seminar on Tuesday, Schonfeld, president of Opt In America, a cable reform package with a telco entry warning that the pervasive anti -cable senti- consumer group with telco backing that is provision would be passed during the cur- ment on the Hill is presenting a rare oppor- promoting the rapid transition to the use of rent session of Congress if the telephone tunity to move a telco -entry bill. two -way fiber optics for the delivery of company vigorously lobbies for it. "This And the following morning, Boucher video and telephone services; Bob Phillips, bill will only be enacted into law if you called a press conference in the Capitol to chief executive officer, National Rural want it to happen," he said. "We have a demonstrate the broadbased support for the Electric Cooperative Association, and battle before us I think we can win." bill by introducing representatives of sever- Court Newton, executive director, Ameri- At the seminar and the press conference. al organizations that are backing it. can Home Satellite Association, a group Boucher reiterated the arguments for the At midweek, USTA President John So- representing owners of satellite dishes. bill. Only by permitting telcos to offer vid- dolski was typically upbeat about the telco- Although Phillips and Newton spoke in eo services will they have the economic entry effort. "There is momentum building favor of telco entry, their principal interest incentive to accelerate the introduction of and it's building faster than anybody ex- in the Boucher bill is a provision guarantee- two -way fiber optic networks for today's pected," he said. "More and more people ing packagers of programing for the home copper networks, he said. It could cut by are becoming aware of our arguments," he said. "The arguments are beginning to take hold." RTNDA radio -TV surveys Among the new backers sharing the tele- staff vision lights with Boucher were Larry Le- After downsizing their work force for three years, commercial television news opera - vinson, senior vice president, government tions-at least those in top 100 markets -increased their staffs last year. But condi- relations, Paramount Pictures Inc., and tions were not as bright in radio news. An annual survey conducted for the Radio - Barbara Easterling, executive vice presi- Television News Directors Association by University of Missouri journalism professor dent, Communication Workers of America. Vernon Stone found that the average TV station in 1989 had a full -time staff of 22, Like most of the other members of the compared to 19 -20 in 1988, and three part-time staffers. The survey found that the Motion Picture Association of America, number of people in radio news last year only held about steady at 18,000. What's Levinson said, Paramount believes tele- more the survey found that about 900 radio news positions that were full time in 1988 phone companies could provide needed became part time last year. And Stone estimated that 10% of major market radio competition to cable and an alternative mul- stations discontinued news operations between 1988 and 1989. The survey found that tichannel outlet for programers. The Bou- 18% of stations in markets of 1 million population said they did not have news cher bill is "a step in the right direction," operations, compared to 8% in 1988. he said. Even in television, the results were not uniformly upbeat. The survey found that the (In comments in the FCC's inquiry into greatest growth in television news operations was among independents; media staff the cable market, six of MPAA's eight increased from two full- timers and three part- timers in 1988 to roughly six full -time and members, including Paramount, endorsed three part-time staffers last year. Still, Stone estimated that 30 fewer independents telco entry under certain conditions to pre- were doing local news in 1989 than offered that service in 1988. He put the number of vent anticompetitive practices by the telcos. independents originating local news last year at 120. "There is no more promising potential competitor to cable -in terms of capital and

Broadcasting Mar 19 1990 48 McCaw Cellular Communications, Inc.

has acquired a controlling interest in

LIN Broadcasting Corporation

The undersigned acted as financial advisor to McCaw Cellular Communications, Inc. in this transaction.

LAZARD FRÈRES & CO.

March 6, 1990 one -third to one -half the time it will take to (D- Tenn.), Slade Gorton (R- Wash.) and NACO was scheduled to take up at its make the switch, he said. Wendell Ford (D -Ky.), has five. weekend (March 17 -18) conference a 17- Also, Boucher said, telcos represent the Ladd Siftar, vice president of the North - point cable resolution calling for, among only real potential for "vigorous competi- hampton County (Pa.) Council and a repre- other things, letting the telcos loose in the tion" with cable. Such competition would sentative of the National Association of cable business. He later told BROADCAST- put a check on cable rates and force cable to Counties (NACO), told thé seminar attend- ING that he was "virtually certain" the res- improve service, he said. ees that they may soon have another ally. olution would be adopted. -HAJ, KM Boucher told the USTA members that they must take advantage of the current dissatisfaction with cable to pass telco entry legislation. If Congress reregulates cable without a telco provision, he said, it would KMST(TV) sues newspaper for libel be unlikely to take up telco entry or any other cable matter for five years. Members of the media do not often sue The Herald of Monterey. The suit alleges According to Boucher, H.R. 2437 now each other for libel. But it does happen, as that Herald columnist Joe Fitzpatrick ran a has 73 cosponsors. The companion bill in in the more than $4 million suit that false item denigrating the station in his the Senate (S. 1068), introduced by Com- KMST(TV) Monterey, Calif., and its parent, "My Bag" column on Jan. 11. merce Committee members Albert Gore Retlaw Broadcasting Co., brought against Fitzpatrick had jibed.KMST in the past. In a June 29, 1989, column, for instance, he described the station as an unhappy place. "what with low ratings, firings, resigna- tions, disappearance of coffee maker from employes' lounge, and landslide employe Socict,g approval of a union (AFTRA), 43 to 2. BANK despite rigid management opposition." Adding to the atmosphere of depression. Fitzpatrick reported, was the "scorching memo" Retlaw's executive vice president. Ben Tucker, had written to the staff, threat- A Continuing Commitment ening to drop local news if ratings did not improve. To The Broadcasting Industry But the "My Bag" item leading to the $4 million suit claimed that CBS -with which KMST is affiliated, "notes pointedly that KMST is the lowest -rated CBS affiliate in Since 1941, Society Bank has been instrumental the entire country" and that "CBS is not pleased. Neither is the Disney family, in meeting the financial needs of the Broadcasting Industry. which owns the station." Members of the Today, Society strong capital base and expanding staff family own 84% of Retlaw. Not true, says the suit, which was filed in of experienced professionals enable us to continue to actively Monterey County Superior Court. "In fact, pursue financial opportunities in the broadcasting arena. no letter from CBS was sent to the plaintiffs Whether acquisition funding, refinancing of existing debt or exists; plaintiffs are not the lowest -rated CBS affiliate in the country; neither the or lease financing, Society can arrange a credit facility to owners of KMST nor the CBS network were meet your particular needs. displeased with KMST. As such, the publi- cation clearly exposed plaintiffs to a loss of reputation, contempt, ridicule, and embar- To discuss your situation and ways in which Society rassment, and placed plaintiffs at a compet- itive disadvantage in their industry." can work for you, call us to schedule an appointment Retlaw demanded a retraction from The during the NAB Convention at (216) 689 -5787. Herald, and got it, twice. The newspaper on Jan. 25 printed a retraction on its page 2, and another in Fitzpatrick's column. But the suit said the retraction was "not legally Kathleen M. Mayher sufficient.... It was not published in sub- stantially as conspicuous a manner in the Vice President And Manager newspaper as the original article and does Communications Lending Division not have the same force and effect as the original article." Retlaw is seeking $2 million in general SOCIETY NATIONAL BANK damages. It is also seeking $2 million in 800 Superior Avenue punitive damages, contending that the item was "intentionally written and published Cleveland, Ohio 44114 ...with malice, ill will, oppression, con- scious and reckless disregard for the truth, and with a motive to harass, annoy, and injure plaintiffs." And the suit, in addition, says the plaintiffs are suffering "special damages" in the form of lost advertising revenues and audience, as well as in "em- ploye concern and unrest" -damages said to amount to a sum still to be determined. The newspaper's editor, Reg Henry , commented tersely last week: "We'll have our day in court. That's all." t.z

Broadcasting Mar 19 1990 50 ,-. r'l' 1 . e c edict)

ate better businesses." The new standards Good customer will also have "teeth," he said, because op- erators must report to cities how they have service is good met the standards in order to receive NCTA's "Seal of Good Customer Service." It should business, says also produce a better dialogue between cities and operators. Robert Miron Miron was joined on the dais by eight Washington area operators who pledged Executive tells Cable to meet the new service guidelines by July Club audience that NCTA's 1991: District Cablevision, Media Gener- new standards represent al Cable, Jones Intercable, Cable TV Ar- industry "coming of age" lington and Montgomery, Warner Cable, MetroVision (owned by Newhouse) and National Cable Television Association MultiVision. The Washington area opera- Chairman and Newhouse Broadcasting NCTA Chairman Robert Miron tors are particularly important, said President Robert Miron told the Washing- Miron, because of the close scrutiny they ton Cable Club last week that NCTA's new will get the job done," he said, and will receive by being in the shadow of the customer service standards not only make "both satisfy our customers and help us oper- Capitol. -MS good political sense, they make good busi- ness sense. Miron said a significant part of Wash- ington's scrutiny of the cable industry NLC and NATOA continue to stems from post- deregulatory rate in- creases, which were understandable and talk about relationship are now largely completed. And those rate increases have been coupled with more Spinoff of cities announced earlier, what NATOA owes the league until the services and expansion in plant and equip- while still likely, has been delayed end of the fiscal year," said Berra. He ment. A cable bill of $15 for 32 channels, later said the $50,000 figure was way off said Miron, "is the best bargain in town, The National League of Cities seems to be base. compared with going out to dinner or go- sticking with its decision to sever its rela- Meanwhile, the cable industry is ques- ing to the movies or other entertainment tionship with the National Association of tioning just how serious NLC is about options." Telecommunications Officers and Advi- reregulation. The absence of an NLC wit- Cable's problems, said Miron, "occur sors, an affiliate organization representing ness at the House Telecommunications largely when cable operators raise rates- cable regulators. Originally NLC suggested Subcommittee hearing three weeks ago and then don't answer the telephones or the group assume its independence in May, was read by cable representatives as a sign provide good customer service." The cus- but league leaders agreed three weeks ago that legislation is a low priority. Further- tomer service standards NCTA adopted to give NATOA an extension and will con- more, cable thinks the league's decision shows an industry "coming of age," said tinue staff support for the organization until to disassociate with NATOA is another Miron. the end of July. indication of the cities' ambivalence Miron said some view the standards as NATOA President Paul Berra, city cable (BROADCASTING, Feb. 19). Cable also largely political and, he added, "certainly communications manager of St. Louis, met points out that the NLC did not include the timing of the decision to develop these several weeks ago with NLC President Bob cable reregulation among its legislative standards was not free from political con- Bolen, the mayor of Fort Worth, to discuss priorities for this Congress. siderations. But absent those political pres- the separation. Berra said he and Bolen The National Cable Television Associa- sures, I still believe the industry would talked of ways for NATOA to further "en- tion "is blowing smoke," said NLC have been convinced of the need to develop hance the league." He also insists that the spokesman Randy Arndt. "I can't say cable customer service standards -for there are matter has not been settled. "This is some- is a top priority, but we have a high level of many good business reasons for developing thing that is progressing over the next few concern." NLC lobbyist Leslie Wollack, them. months," said Berra. who handles cable issues, also underscored Miron said research shows that sub- Bolen recommended autonomy for the the league's commitment. "We have a cad- scribers who have experienced bad cus- organization in January because the two re of very interested local officials willing tomer service are "much more likely" to entities have had trouble working out their to work the Hill," said Wallack. She said disconnect their cable. "And if potential differences in the areas of "lobbying, direc- the league's priorities were based on short- subscribers have a negative first impres- tion of support personnel and policy devel- term issues whereas cable reregulation is sion of the cable company," he said, "we opment." But Berra described his conver- viewed as a long -term issue. face a monumental task in turning them sation with Bolen as "very positive." He Wollack said NLC was submitting writ- around." also said he talked with other NLC board ten testimony to the House subcommittee The specific standards will also save members. "There's a real feeling out there and that it planned to testify at future hear- money, Miron said. By making installa- that NATOA is very necessary to this coun- ings. She noted that many of the mayors tions within seven business days, and at try," said Berra. were occupied with other league business, specific times, the number of phone calls There are some doubts, however, as to and that because the conference began two subscribers will make "asking when we'll how NATOA will fare on its own. Some days after the hearing, it was difficult to be there" will be reduced. Sending out observers think it will have little clout on bring someone in early. "It was unfortunate clearer bills will also reduce phone calls, the Hill without the NLC. Funding also timing for us," she said. Wallach thinks Miron said, thus cutting down on staff seems to be an issue. It is believed that cable is being "disingenuous" and said her overhead. NATOA may owe the league up to organization has ¡'a lot of devoted city offi- "We believe that meeting these standards $50,000. "I don't think anyone knows cials taking up the battle cry." -KM

Broadcasting Mar 19 1990 51 SEW Eerm,P'oicApNoa,

Lost in space? Martin Marietta's second attempt to carry com- domestic U.S. TV craft: GTE Spacenet's GStar IV (May) and two mercial spacecraft into operational orbit aboard its Commercial Hughes Communications birds, SBS -6 and Galaxy VI (in June, Titan rocket failed last week, adding pressure to a launch insur- both aboard the same rocket). ance picture already troubled by the loss of an Ariane 4 rocket o satellites last month (BROAD- carrying two Japanese commercial Galactic NPR. National Public Radio has agreed to purchase Feb. 26). CASTING, two C -band transponders from Hughes Communications and, The launch of a very large Intelsat VI (F -3) transAtlantic com- until the launch of the Galaxy IV satellite in 1993, to lease interim munications satellite early last Wednesday (March 14) appeared space aboard Galaxy VI, to be launched in June 1990. Early last flawless, by mid -afternoon, after tracking and telemetry con- but year, Hughes purchased from Western Union NPR's current bird, trol staff for Intelsat and Hughes Aircraft (builder of the $140 Westar IV, which will run out of fuel in early 1991. On Jan. 28, million, four -story-high bird) had yet to communicate with the CPB President Donald Ledwig asked a Senate appropriations satellite, it the satellite and Titan had failed to separate, appeared subcommittee to appropriate the full $285 million authorized for making impossible the use of onboard apogee kick motor burns fiscal year 1993, plus the final installment ($66.94 million) of $200 to carry the spacecraft into geostationary orbit. By 6 p.m. ET, million authorized for replacement of the NPR and PBS satellite Intelsat Director General Dean Burch announced that communi- interconnection systems. PBS has contracted with AT &T for next- cations had been opened with the bird, and separation had been generation capacity. The Bush administration has called for a achieved, albeit too late to move it to its operational geostationary $15 million cut in CPB's operating funds (down to $260 million) orbital position. "This maneuver," said Burch, "allowed the satel- and a cut of $20 million in the satellite appropriation. NPR's total lite to be placed in a safe low earth orbit for the time being while replacement costs, including space and ground segments, ac- options, including the possibility of a shuttle recovery, are exam- count for about one -quarter of the $200 million requested from ined." the federal government. The Intelsat launch was the second commercial contract for o Martin Marietta, which celebrated literally the final hours of 1989 by successfully delivering into orbit a Japanese communications Hughes Television surveys standards. The good news out of bird (JCSAT 2) and a United Kingdom Ministry of Defence satel- Hughes Television Network's survey of satellite uplinkers is that lite. If the self- insured Intelsat VI becomes unrecoverable, the wide consensus exists already when it comes to video signal construction ($150 million) and launch ($115 million) losses transmission levels. Ninety percent of 40 survey respondents would amount to approximately $265 million. said they use 10.75 mhz video peak deviation for 36 mhz occa- o sional C -band transmissions. The bad news released last week, however, came on two Prime time K -1. More than the announced seven superstations counts. Uplinkers reported using "widely divergent audio signal and three pay -per -view services could be launched aboard the K transmission levels," and none of the respondents reported using Prime medium -power direct broadcast satellite, Satcom K-1, later any form of Automatic Transmission Identification System this year. The Satellite Broadcasting Network-which under the (ATIS) -a potential solution to double illumination and interfer- delivers three broadcast network sig- trade name Primetime 24 ence recommended to the FCC two years ago. nals to the home satellite dish market nationwide that it -said HTN has passed on survey results to the National Association holds options on three transponders, in addition to K Prime's 10 of Broadcasters' Subcommittee for Interstation Program Ex- transponders, on Satcom K -1. As of last week, however, a dis- change "in the hope of developing a formal satellite uplink stan- pute between SBN and K -1 operator GE Americom continued dard." And in its recommendations to the subcommittee, HTN over when those options can be exercised, said Ann Kirschner, recommends audio subcarrier deviation levels of 25 khz at 0 dbm Primetime 24 SBN Vibe president. Confirming that SBN holds the (average program levels) and 75 khz at +10 dbm (peak levels). options, GE declined further comment. As for ATIS, said David Higgins, HTN director of engineering: Kirschner said that her company is "looking at the whole gamut "We believe the survey shows that because of the vast differ- of programing to determine what services are the best for this ences between methods currently available, the high costs of market," which could include subscribers within and without their implementation and the lack of a clear mandate for their use, franchises therefore, often within the reach of net- cable -and, no movement has been taken in the industry for the implementa- work affiliate signals. SBN's current C -band delivery of CBS tion of ATIS." affiliate wBBM -Tv Chicago, ABC affiliate WABC-TV New York and o NBC affiliate wxlATv Atlanta is restricted by the Home Satellite Act of 1988 to subscribers outside the reach of broadcast signals. Cornhuskers in space. The state of Nebraska apparently made Kirschner said, however, that providing Ku -band feeds of one or itself the first state to lease an entire satellite transponder - more of those network signals and/or creating one or more new aboard GTE Spacenet's hybrid Spacenet Il -to interconnect its superstations are in the realm of possibilities. educational television system. At the same time, the state's Edu- Of the 16 transponders available on K -1, one is not working, 10 cational Telecommunications Commission disconnected a 25- are controlled by K Prime, and one is controlled by business year -old statewide microwave system that had interconnected video users. nine TV transmitters. A 1989 state appropriation of $1.2 million helped complete the new NEB *SAT system, which includes 12 one -way (or six two -way) compressed video channels, and the Detective work. Arianespace has put together a board of inquiry governor has recommended a nearly $1.7 million 1990 appropri- to investigate the cause of the explosion of its Ariane 4 rocket ation to fund a second phase of development, said the commis- shortly after its Feb. 22 launch. Results are expected by March sion. In addition to public TV, users of NEB *SAT include elemen- 20, and a rescheduled 1990 manifest should come shortly there- tary and secondary schools, technical community colleges, state after. Following a string of 17 successful launches of commercial colleges and the University of Nebraska, state agencies and satellites by Arianespace, the launch business had been almost corporations using the CorpNet on -site training service. taken for granted until two Japanese television satellites were lost o aboard the Ariane 4, which has become the delivery system of choice. The string of successes meant that insurance premiums No fooling day. Cable operators that have yet to replace their had piled up, but, in light of Martin Marietta's apparent failure to Videocipher II descrambling units with General Instrument's re- deliver Intelsat VI into orbit last week, insurers will no doubt placement generation VC -II Plus units may acquire them through require assurances about the reliability of Ariane 4, of which Bravo, if they are Bravo affiliates. The giveaway is part of Bravo's Arianespace has ordered more than 50. Variations of the rocket plans to begin scrambling its signal April 1. Affiliates can make have been scheduled to carry French direct broadcast bird TDF the request, or ask other questions about scrambling, by calling 2 (originally last month) and Eutelsat IIA (April), as well as three Bravo at (516) 364 -2231, day or night. -Pot_

Broadcasting Mar 19 1990 52 i z i i i s / i / i á to Q

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NPR programing strategy: pluralism Celtic music show leaves APR for NPR Vice President Peter Pennekamp, the acquisi- as latter redefines larger cultural aims' tion of Thistle advances NPR's goal to "broaden its reach to a wide range of peo- The noncommercial radio program syndica- ple," particularly in nonnews programing. tion marketplace showed increasing com- "Every move has been exactly right...the petitiveness earlier this month, as producers natural fallout from a change in direction" at of long -time American Public Radio pro- NPR, he said, adding that change in direction gram The Thistle and Shamrock announced there "is fundamentally about cultural plural- the show will switch to National Public ism. The programs that we are funding," Radio distribution next July. including the African music show Afropop, The move of the weekly 60- minute Celtic "substantially forward" a strategy predicated music show from one distributor to another on "culturally specific" programs. As a re- follows the moves of two other programs sult, he said, stations are saying that, "for the from NPR to APR last year. first time they can tell the difference" be- A combination of factors, including the tween the two distributors. desire to gain per- station fees for carriage, Although "there are programs that over- led West Virginia Public Radio to move its lap" the APR and NPR identities, he said, weekly contemporary music show Moun- Mountain Stage and Whad'Ya Know did not tain Stage and Wisconsin Public Radio to strictly fit that strategy. The Thistle and move its weekly comedy -quiz -call -in show Fiona Ritchie, host of the Thistle and Sham- Shamrock, however, he said, "fits our Whad'Ya Know? with Michael Feldman rock, now at NPR larger cultural aims." from NPR to APR last fall, and both dis- Thistle's Ritchie said that NPR's "cultur- tributors have agreed that NPR's incremen- cial radio producers. al programing renaissance... [and its] de- tal moves toward a la carte program offer- However, executives at both NPR and veloping more of the ethnic strains," was a ings has already created shakeout and an APR said that the new environment should major motive for the move. Additionally, entrepreneurial period among noncommer- not be characterized as indiscriminate bid- she said: "NPR is set up to handle the ding wars for popular shows. Rather than logistics of an international venture" that representing mutual raiding of each other's will take her to the United Kingdom in July program stables, they said, the three specif- to begin producing the program there, with Let's talk... ic program shifts in distribution outlets ex- facilities and musical library assistance Money, Real Estate, emplified a realignment of programs with from the British Broadcasting Corp. like programs under the APR or NPR ban- "My desire has been to develop the con- Business, and Life! ners, whose programing strategies are grad- tent of my program," she said, and the ually becoming differentiated. move to Britain will add up to taping more I'm Sonny Saying APR was "very sad" to see This- live performances of Celtic music in Scot- Bloch...and I tle leave, APR President Stephen Salyer not- land, Ireland, Wales and Brittany. "NPR bring to your ed that "we're in an environment where pro- and The Thistle and Shamrock have met at ducers are trying to create the best a crossroads where history, hopes, philoso- station Instant arrangements for themselves. As we move phy and needs intersect," said Ritchie. Revenue and toward every show having its own price tag, "Peter Pennekamp is ushering in a new era Higher Ratings. that will increasingly be the name of the for cultural programing at NPR and we are game. I do not think this is a case of NPR delighted to be part of his vision." raiding APR, or APR raiding NPR. I think The BBC will benefit from both on -air . The Bloch shows will Sonny Peter [Pennekamp] offered her [Thistle host credit and potential co- productions it could plug your listeners Into top Fiona Ritchie] some things, and she accept- distribute outside the U.S. But, said Rit- quality live 2 way talk program- ed." chie, any potential overseas distribution ming for 18 hours each week! According to NPR Cultural Programing agreement with the BBC would not concern

. We will send you letters from our successful stations! Radio rebound Following through on a promise the National Basketball Association made last fall that . 10 years of it would expand its presence on radio (BROADCASTING, Oct. 26, 1989), the league continuous announced last week that when ABC Radio Sports' contract to carry only the All -Star broadcasting! Game and NBA Finals expires next June, more playoff games and a regular season Game of the Week will be made available through the newly created NBA Radio Join us! Network. According to the league, the network "will be produced, syndicated and sold" by Call: Chicago -based PIA Radio Sports. During each of the four years of the agreement, the schedule will include the game of the week, the All -Star Game and up to 31 playoff Affiliate Relations games, including the championship finals. 813- 572 -9209 RADIO Said NBA Commissioner David Stern in a prepared statement: "The formation of the 2857 Executive Dr. NET WORK NBA Radio Network through our new agreement with PIA Radio Sports is a major step Clearwater, FL 34622 for the NBA. This network will, for the first time, provide fans around the country an opportunity to follow the league on radio throughout the season."

Broadcasting Mar 19 1990 54 The Thistle and Shamrock directly, but ment news, business, real estate and finan- rather a "different animal. My audience is cial news. here" in the U.S., she said. The network is available on a bartered Kidswave network Although Ritchie insisted the show will basis, with affiliates relinquishing only four continue to be "self- supporting" through car- minutes an hour to the network. National gearing up for riage fees from stations-167 as of last advertisers sponsoring the network include post -NAB debut week-she said the 15 -month agreement with Avis, American Express, Costa Cruises and NPR will put the show into "a kind of for- Ben & Jerry's Ice Cream. The network ward funded mode" for the length of the targets the lucrative 35 -and -older demo- Philadelphia -based station group owner Ra- contract. NPR will also take over from the graphic, and is hoping to join the ranks of gan Henry and Linda Katz and Marci show the costs of satellite uplinking, she said. networks rated by RADAR in the near fu- Moon, co- directors of Philadelphia's Chil- -PDL ture. dren's Literacy Initiative, joined forces to Stations can select to be 24-hour affili- create Kidswave Radio Network. The pro- ates or take only the amount of programing ject, announced last fall (BROADCASTING, American Radio they need. For stations taking 16 hours a Sept. 18, 1989), will feature 13 hours of day or more, seven days a week, Emanuel programing, seven days a week, targeted to and Graham provide a two -day seminar for children under the age of 12. Networks keeps the sales staff. The launch date for the new venture is AM's talking Live talk, 24 -hour satellite -delivered service has more than 250 affiliates CBS AM operators with overextended finances and little avenue for growth have been dis- RADIO covering the Albany, N.Y. -based American SPORTS Radio Networks (ARN), using the service as an alternative to going dark. Almost 18 months after its inception, ARN has lined up more than 250 affiliates, according to Don Andrews Emanuel, president and co- founder of the 24-hour, live talk, satellite - delivered network. Jack Moran, general manager of WRNY(AM) -WUUU -FM Rome, N.Y., said he signed up ARN in May 1989 for WRNY. "We were looking for a niche," he said, "one that was inexpensive to operate but could still give the station a local feel - make our listeners feel involved." Moran added that for the first time, "in a long time," the station is posting numbers in the ratings reports. Another affiliate with positive results from its ARN affiliation is KcEO(AM) Vis- ta, Calif. (San Diego). John Van Zante, program director for the all -talk station, said the station has been affiliated with ARN for about a year. "I continue to shout their praises," said Van Zante. "ARN has not forgotten the needs of the stations it serves." Van Zante says the difference between ARN and other net- works is that ARN is flexible in providing station needs. Moran believes that a large part of his success can be directly traced to ARN co- founders Emanuel and Ed Graham.Said Moran: "They understand what AM radio operators are looking for. They are former broadcasters so they know the trials and QUID BATCH! tribulations we go through." The trials and tribulations he went Don't miss the opportunity to broadcast the hard -hitting action through as a broadcaster convinced Eman- of Major League Baseball, offered exclusively from CBS uel Graham that there was an opportunity in RADIO SPORTS. talk radio, both to serve AM stations and to provide controversial programing. "Our The rights to CBS RADIO's Major League Baseball package, concept," he said, "is to present controver- including the All -Star Game, League Championships and sial subjects in a sane, lucid and intelligent World Series may still be available in your market. To manner." Or put another way, he said: "We are going back to grass roots radio -it find out, call John Martin, Vice President, Affiliate is not boring radio." The concept of the Sales, CBS Radio Networks, at 212/975 -6085. network, Emanuel added, involves letting "America talk to itself." THE ONLY GAME IN TOWN 1A101 LEAGUE IASEIALL' The topic menu includes sports, daily CBS RADIO SPORTS /Major League Baseball headlines, nutrition and health, entertain-

Broadcasting Mar 19 1990 55 still tentatively described as "late spring" by Mel Diamond, president of Kidwaves and formerly with Satellite Music Net- 7-Th 1 works. Among the things that attracted him to abemcc,) st-i 'qsi the project, said Diamond, was the fact that "the largest segment of population is un- served by network radio -I see no reason to give that audience to television." Also, he said, is "what this will do for a child's creativity and imagination. I like very much what we will be doing for our audience." Programs lined up include: In Concert, a music program featuring songs from one performer; Sing- Alongs, featuring a varied roster of songs with lyrics that are easy for children to remenber; Story Hour, featuring recorded children's stories read by actors; Parenting Experts /Interview Show, featur- ing experts from childhood education, health and development fields; Classical Music, featuring classical music presented in "a humorous way," and Night Time Company, featuring a regular host intro- ducing songs, stories and musical plays. Newsmakers. KGrv(rv) San Diego has joined with the area's major cable operators, Advertising on the network will be close- Cox Cable and ATC's Southwestern Cable TV, to program a local four- and -a -half- ly scrutinized, said Diamond. "We will minute insert on Headline News. The station will provide 13 news briefs daily, from monitor commercial content on a case -by- 7:54 a.m to 10:54 a.m. The deal takes effect April 2. Pictured above are (I -r): Ann Burr, case basis," he said. On hand to help over- president, SCTV; Ed Quinn, vice president and general manager, KGTV; Ted Turner, see programing development and commer- chairman, Turner Broadcasting; Art Reynolds, vice president, marketing, Cox, and cial content will be a working advisory Paul Sands, news director, KGN. board, still in the planning stages. Diamond doesn't see the network as a New for Nashville TNN also said its All -Star Salute to "hard sell." He said "there are natural Country Music on March 7 scored a 4.3 advertisers whose products fit," he said, Buoyed by the success of rating, its largest audience in the "and those advertisers are waiting in line to VideoMorning, The Nashville Network's live network's history. use the media currently available." three -hour weekday morning music video The network hopes to time the launch program, the network plans to introduce four soon after the National Association of new music video series. Broadcasters Convention in Atlanta, March The new shows debut the week of Showtime comedy contracts 31 -April 3, and will host a hospitality suite March 26. Country Standard Time will run Showtime has signed exclusive one -year there. weekdays at 3 p.m.; VideoGold, contracts with 12 comedians for various weekdays at 4 p.m.; Music Row Video, half -hour specials, comedy shorts and weekdays at 7 p.m., and Country Beat, personal appearances, with their stand -up CBS poet laureate Saturday at 5 p.m. routines appearing exclusively on CBS News correspondent Charles The shows are an outgrowth of the Showtime. The comedians are Franklin success of VideoMorning, TNN said. Osgood will host a 15 -part series on Ajaye, Tim Allen, Jeff Altman, Jeff "the richness and diversity of Ameri- VideoMorning debuted with a .4 rating Cesario, Tommy Davidson, Louise DuArt, can poetry." The program, titled Po- Jan. 1, TNN said, and has scored a Richard Jeni, Carole Leifer, Mike ems, Poets and Song, will air on the consistent .3 in its first two months, a MacDonald, Monica Piper, Paul Provenza CBS Radio Network March 24 -25. 50% jump over the .2 it previously got in that and Robert Schimmel. Poets to be discussed by Osgood time period. TNN said the program now The network also said it will carry the has include Robert Frost, Walt Whitman, the highest concentration of women 25- second Annual Aspen Comedy Fest April 7 Allen Ginsberg, Gwendolyn Brooks 54 among all cable networks, and its at 10 p.m. The one -hour special, hosted and Howard Nemerov. reach of women 18 -49 is up 60% from what by Jerry Seinfeld, features Wayne Cotter, TNN was attracting in that demo in the A.J. Jamal, Mario Joyner, Etta May and fourth quarter 1989. Brian Reagan.

RADIO BROADCASTERS: BBC buy Cable network Bravo is negotiating an $top Paying More For Mugic Than You Have To! extensive deal for British Broadcasting Corp. Let Jack Zwaska, a longtime industry expert, show you how to drama programing that could bring it a minimum of 30 hours yearly and at least $ off your fees to ASCAP/BMI /SESAC. Subscribe now to cut 60 hours of programs over the life of the ZNEWS, the bimonthly newsletter devoted to lowering license contract. fees for the radio broadcaster. For $175 per year, learn the secrets The arrangement would be similar in of saving money on your annual ASCAP /BM1 reports and audits. scope to a three -year -deal The Discovery Your reports are due April 1. Call today to rush your subscription. Channel signed with the BBC late last year giving that service access to BBC nonfiction programing. Bravo also has signed for three BBC 226 East 54th Street New York, NY 10022 theatrical works to receive American TV 212 371-8743 premieres and renewed the half -hour comedy A Bit of Fry and Laurie. Bravo was among 30 U.S. cable

Broadcasting Mar 19 1990 56 network and other program buyers at the of a White House task force on the national satellite feed of an anti -drug BBC's annual Showcase screenings in games, chaired by Andrew Card, White course to high schools and junior high Brighton, England, March 4 -9. House deputy chief of staff. schools. Jack Masters, president of BBC's U.S. The games not only include sports, but distribution arm, BBC Lionheart, said deals an artists' exhibit and trade exchanges Zeroing in on 'Zorro' with U.S. buyers at the Showcase totaled between the U.S. and Soviet Union. $2.3 million. Master said 270 other buyers Seattle Organizing Committee President The Family Channel said it has renewed from around the world at the event closed Bob Walsh said 2,500 to 3,000 Soviets the new Zorro series for 25 more episodes deals worth approximately $17 million. are expected in the U.S. during the games, the largest contingent of Soviets ever to be in the U.S. at one time. Cable study Goodwill Games organizers have raised the possibility of having the Bush - The Cable Television Administration & Gorbachev summit moved back several Marketing Society has begun an "Attitudes weeks, to coincide with the games, making it and Usage of Television" study, the easier for the two leaders to attend the of which will be released next fall. results opening ceremonies, for instance. Walsh The study of 2,000 subscribers and said he met with Kremlin leaders two nonsubscribers will be conducted by Bortz weeks ago and they said they would not & Co., Creative Response Research, and oppose the move, if the schedule Gatseos and Associates. permitted. Walsh said there was no The study will examine viewing definitive word from the White House, but attitudes and perceptions, profile product that Seattle would be an unlikely site for the usage, analyze external viewing factors, summit around the games, because of quantify satisfaction and identify perceived logistical problems. value. Cable penetration figures Adding on Nielsen said February 1990 cable million Michael Marcovksy has made his first penetration reached 57.8 %, or 53.2 homes. A year ago cable penetration move as chairman of The Nostalgia was 49.5 million homes, or 54.8 %. Channel, announcing the appointment of Of the top 10 DMA's, cable penetration beginning next fall. Family said it a new marketing and public relations firm, is in of them. In DMA order, anticipates putting Zorro into a daily slot Merrill & Associates in Los Angeles. He over 50% eight York, 56%; Los next year. Currently it is carried also said that 500,000 subscribers were the figures are New at 6 p.m. Angeles, 52 %; Chicago, 45.4 %; and 11 p.m., Fridays, as well as at 6:30 p.m. added in the first two months of the year. Philadelphia, %; San Francisco - on weekends. Nostalgia said it has signed a three - 65.7 %; %; The service also said it had placed a year affiliate agreement with Times Mirror, Oakland, 61.2 Boston, 67.4 52.4 %; Detroit, 52.6 %; new 26- episode order for Bordertown. and renegotiated a three -year extension Washington, 45.2 and Cleveland, with Comcast. Dallas -Fort Worth, %, 56.6 %. Higher numbers for FNN Buying time Fighting back and Weather Channel ESPN has closed a multimillion dollar The USA Network has announced the FNN said its daytim- (9:30 a.m. -4 p.m.) deal with nine clients of Young & Rubicam kick-off of the public service campaign fourth -quarter ratings jumped from a 0.2 in for positions in an MLB package. Overall, "Operation CableCares: A Commitment 1988 to a 0.5 in 1989. FNN also showed a ESPN has signed 64 advertisers to the to a Drug -Free USA." The anti -drug ratings gain at 4 -6 p.m., from a 0.3 to a 0.5. games, including Sears, Anheuser- campaign is being sponsored in Meanwhile, the Weather Channel said Busch, Mitsubishi, Champion Spark Plugs, conjunction with the Media Partnership for a its December 1989 numbers were its best Domino's, Dupont, Exxon, Footlocker, Drug -Free America and the Advertising ever. The cold temperatures that month Fuji Film, HBO, Hershey, Honda Power Council. USA said part of the campaign, in gave the network a 0.4 overall rating, with a Equipment and Motorcycles, Isuzu Auto, addition to donated airtime for PSA's, total cume of 54 %, or 23 million homes. Levi Strauss, Little Dutch Boy Paints, would include a plan developed with the The numbers surpassed all monthly records, Pittsburgh Paints, Pizza Hut, Saab, Cable Alliance for Education and Drug including those last fall when Hurricane Suzuki Autos, Shell, Turtle Wax and Abuse Resistance Education (DARE) for a Hugo struck. Wendy's. BET originals BET President Robert Johnson and TODAY IN SPORTS HISTORY Butch Lewis, president of Butch Lewis Productions, have formed a joint Today In Sports History is a very saleable 30 second daily radio programing partnership to produce original feature from The Sporting News- America's Sports Authority. programing and PPV events on BET. The venture includes monthly boxing events as Available ( well as PPV events and comedy specials. on a barter basis- time to be run by The Sporting News) from S &F Communications, Inc. For information please Government support for call 516- 872 -2600 or write to S &F Communications, Inc., 10 Goodwill Games East Merrick Road, Valley Stream, N.Y. 11580. Organizers of the Goodwill Games have announced that the U.S. government will provide almost $20 million in security alte .5parting Neros support, primarily communications and security equipment, for the July games in Seattle. The news followed the first meeting

Broadcasting Mar 19 1990 57 T HE SLOW READ FOR THE FAST TRACK

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Sony and Ampex hope this is the year for digital VTR's

Since the three- quarter -inch composite digi- it will have sold more than 1,500 D -2 re- months Sony has dropped its prices 10% tal format (D -2) was first introduced as a corders worldwide and will have passed ofand market pressures will likely lower product two years ago by Sony Corp. and 2,000 well before the end of 1990. But them even further in the near future, Lougis Ampex Corp., those two companies have broadcasters are buying only about 10% of said. D -2 tape costs about $90 per hour of delivered approximately 2,000 recorders them. The general response has been: playing time compared to $60 per hour for worldwide between them. But few of those "One -inch [Type C] is fine. We don't need Type C stock. sales have been to broadcasters. To attract D -2," said Chris Golson, director of mar- Sony's February tape sales might have more broadcasting business, the D-2 prod- keting for Sony Broadcast Products, Tea- been a statistical oddity. According to Mi- uct lines are expanding, with recorders that neck, N.J. "We don't think it's a format chael Wilke, product manager for Ampex are more portable and less expensive. The decision," Golson said in response. "We Magnetic Tape, D -2 cassette sales have new D -2 machines will be among the most think it's an approach. You have the analog grown steadily since they were introduced high -profile videotape product introduc- world and the digital world." two years ago and Type C sales have lev- tions at the National Association of Broad- Working in the digital domain is more eled off. But Ampex estimates it will be casters equipment exhibition, March 31- expensive today. But D -2 backers claim some time before D -2 consistently out -sells April 3, at the Georgia World Congress that it records fewer errors than analog sys- the one -inch format. Center in Atlanta. tems, works well within automated library To attract broadcasting customers, both The same need to make digital more systems, is ideal for recording TV stereo Sony and Ampex are showing new D -2 attractive to broadcasters is what led Mat- material (because of four -channel digital decks aimed at the broadcaster. The Sony sushita to develop a half -inch composite audio capability) and, because it theoreti- D-2 line now includes three models. Added digital format in cooperation with the Jap- cally produces transparent dubs beyond 20 to the original DVR-10, introduced two anese network, NHK. The latest prototype generations, archival material will retain its years ago, is the DVR -18, also for the half -inch digital studio recorder will be quality longer in the digital domain. D -2 studio. It holds all three cassette sizes (the demonstrated by Matsushita's Panasonic also boasts fewer set -up procedures and largest of which tapes up to three hours of Broadcast Systems. Deliveries are expect- easier operation. The main advantage of the video) and has a faster shuttle speed (100 ed to begin in late 1990 at a price now analog domain, D -2 supporters say, is that times play speed) for editing applications. targeted at $50,000. Scheduled to follow users are comfortable with it. To sell D -2, it PAL versions of both the DVR -10 and in 1991 are introductions of a camcorder, will be necessary to promote a feeling of DVR -18 will be shown at NAB for the first videotape library system and other equip- "digital comfort," Golson said. time this year. ment in the half-inch format. "There has One way to gauge how quickly a format Even more attention is expected to be been a lot of interest in it because there is being accepted by the marketplace is to paid to the DVR -2, a second generation D- hasn't been much information and it's a look at the sales videotape stock. Ampex 2 deck for electronic field production. Dur- curiosity and it offers things that D -2 and Sony, the first to put D -2 recorders on ing a recent press briefing, Sony representa- can't do," said Jerry Spencer, Panason- the market, also hold a large majority of the tives displayed a DVR -2 beside a Sony ic's marketing manager. magnetic tape market for the format. Ac- BVH -500A Type C field recorder, to dem- New software will be unveiled for some cording to Andrew Lougis, vice president, onstrate that both the portability and price of the automated videotape library systems, professional tape division, Sony Magnetic of the one -inch format can be duplicated in which are continuing to grow in capabilities Products, Atlanta, reorders of D -2 stock a digital format (see picture above). The and flexibility. Cart systems in the Mil, have boomed in the last three months. In BVH-500A, no longer in production, last Betacam SP and D -2 formats *will also be February, "for the first month ever, Sony sold for $37,000, which is exactly Sony's demonstrated at NAB. sold more digital tape than one -inch tape," price for the DVR -2. "The quality out of A few new products will be shown in the Lougis said. "One -inch is not shrinking for this machine is the same as the studio [D -2] high -end . consumer formats, S -VHS and us. In fact, it's rather significant. But the deck. It is a studio recorder taken out into Hi8, that are being marketed as replace- big news is that D -2 is having a very high the field," Golson said. ments for three- quarter -inch U -Matic in growth rate." At NAB, Sony also plans to highlight the some applications. Lower prices might be a prime reason for DVR -2's durability. A recorder will be at- By the time of NAB, Sony estimates that the D -2 tape sales growth. In the last six tatched to a machine which will inflict a

In preparation for the annual National ON THE ROAD To Association of Broadcasters convention, BROADCASTING is presenting a weekly feature looking ahead to the various technological offerings that will occupy the NAB equipment exhibit. This week: Videotape. VIDEOTAPE

Broadcasting Mar 19 1990 59 and single -frame animations. It is being ager, multi -cassette systems for Sony. Ac- aimed at high -end studio production and cording to Sony's latest figures, there are post- production houses with some applica- now 148 of its LMS's (library management tions for broadcast post -production. systems) operating worldwide, 52 of which Hitachi Denshi America, Woodbury, have been installed in North America. So N.Y., and Broadcast Television Systems far, about 40% of the systems have been (BTS), Salt Lake City, will also display D- configured to accept Betacam SP cassettes 2 recorders. Hitachi, which first showed its while the other 60% are D -2 systems. The VL -D500 studio recorder at NAB '89, will latest high-profile sale, announced at begin delivering the unit immediately after SMPTE, was for several D -2 LMS's to this year's show, according to Fred Scott, Viacom to handle playback and recording director, videotape recorder engineering. tasks for its several cable TV services Hitachi is developing its machine in cooper- (BROADCASTING, Oct. 30, 1989). The sys- ation with an independent company, New tems have already been installed at Show - Media, "a new group that has organized to time, MTV and Nichelodeon and the next develop high-technology based products," system will go on line when Viacom's new Scott said. HA! network starts up on April 1. VH -1 BTS is currently developing its own and The Movie Channel will receive deliv- model D -2 VTR's. In the meantime, it has eries later in the year. licensed to sell Sony's DVR -10 and DVR - Sony will demonstrate three LMS's at 20 decks. They will be on display in the NAB, the DVC -80, DVC-500 and DVC - BTS booth with model names DCR -10 and 1000. Past demonstrations of the 80 -cart Sony's DVR -2 D -2 (foreground) is the same size and price as the Type C production recorder DCR -18. DVC -80 have shown capability to play only behind it. The original digital tape format, compo- small sized D -2 cassettes. The latest model nent digital D -1, has been overshadowed by has medium cassette capability as well. force of up to 40 G's on the unit. If all goes the publicity generated by D -2 in the past A prototype of an even smaller system in as planned, the pictures played back during two years. Because the price is significantly the MII format will be demonstrated by the torture test are expected to appear on the more than the cost of D -2, component digi- Panasonic. The PAC (Panasonic Automat- monitor without jumping or shaking. tal sales have been slower, even though it is ed Cassette) system is configured to hold 20 The past year of D -2 sales has been a widely held to be the higher -quality format. cassettes and two VTR's and is designed to tough one for Ampex. Soon after the Red- For the fourth straight NAB, D -1 decks will consume less space than the large library wood City, Calif. -based company began its be offered by Sony and BTS. Sony has sold systems. Target customers will be small first deliveries of the VPR -300 deck, aimed 600 of the machines worldwide, almost all stations and cable headends, according to at high -end production facilities, defects to high -end production/post -production Panasonic's Spencer. No price or delivery were discovered in the design. The result- houses. This year, Sony is offering some information is available. ing redesign and recall of the delivered ma- enhancments to its model, the DVR/DVPC- There will be few new products in the chines slowed D -2 sales and cut into the 1000, including new serial interfaces and Betacam SP and MII component analog company's profits. D -2 difficulties were upgraded editing in an animation mode. format product lines, with the exception of among the reasons given when Ampex laid Among the companies showing automat- a series of enhanced MII products offered off more than 300 workers last year ed library systems, Odetics, Anaheim, by Panasonic. The AU -665 studio recorder (BROADCASTING, Dec. 11, 1989). Calif., which has sold about 100 systems has some technical improvements over ear- Ampex is introducing three new D -2 re- worldwide in the MII, Betacam SP and D -2 lier versions. "The big gain is that a VSLI corders at NAB in hopes that wider appli- formats, will be introducing its SunRISC [very large -scale integration] technique has cablity of the format will heat up sales. (reduced instruction set computing) work been applied, and there is a considerable With the introductions, Ampex will offer a station. It will feature a high- resolution savings in weight -something in the order total of four digital recorders with applica- monitor and more flexible control com- of 15 to 20 pounds," Spencer said. The tions ranging from low -end corporate pro- pared to the earlier -model work station. same VSLI technology has been applied to ductions to high -end post- production. In the "You have much more control over what the new AU -63 play -only unit (which is middle, Ampex is aiming VTR's for broad- you do. Now you can have a record list that expected to replace the earlier AU -630) and cast recording, playback, production and you can program just like you program a the AU-410 dockable VTR (which at post -production. The prices for the decks playlist," said William Keegan, Odetics di- $95,000 is priced about 10% less than the range from $60,000 to $90,000. rector, broadcast sales. SunRISC is expect- earlier AU400). The AU -63 is priced at The new VPR -200 is being positioned for ed to be ready for delivery late in 1990. No $14,000 and no price has been set for the recording and on -air program playback ap- price has been set. AU -665. All three products are expected to plications and as the ideal VTR to integrate Also to be highly featured at the Odetics into Ampex's ACR -225 video library sys- booth is the SCS800 Sequencing Cart Sys- tem. It accepts all three cassette sizes, de- tem, first shown last fall during the Society signed for playback of a few minutes of of Motion Picture and Television Engineers commercials, shows lasting up to 90 min- (SMPTE) exhibition. The system is de- utes or full -length movies of up to three signed for archiving program information at hours. Like the original VPR -300, Ampex large stations or commercials at smaller sta- claims that the VPR -200's cassette -han- tions. Up to 65,000 individual carts can be dling apparatus is more gentle on the tape encoded with serial numbers which are read than other D -2 VTR's on the market, result- and stored in the sequencer. A screen read- ing in longer tape life. The rewind and fast out is available to give details of the con- forward speeds are 60 times play speed. tents of each cart. It will also store a history The VPR -250, a lower cost version of the of what tapes have been played over a given VPR -200 that accepts only small and medi- time period and interfaces to traffic comput- um sized cassettes, is also being offered for ers. The system's capcity is 800 cassettes with six VTR's. VTR Ili111IIIIIIIIIIIIH broadcast production and post production. External control is 111 Ill ÍIÍ 111111ÌI1ÎÌÌ111111III The third new Ampex VTR is the VPR - also included. III III NI III Ill III III III III 111111 III III III 350, a lower -cost verion of the original An Odetics cart system will also be on III 111111 11111111111111111111111111 11111VIII VPR -300 with capability to record and play display at the BTS booth, where it will be III III III111111. back small and medium cassettes. It in- used to demonstrate the interface capabili- cludes all of the high -end post- production ties of BTS's master control equipment. features of the VPR -300, including a mode "This year we will bring some success Ampex's VPR -200. a D -2 machine built for to facilitate forward, reverse, single -field stories into NAB," said Ray Baldock, man- broadcasters

Broadcasting Mar 19 1990 60 be available about three months after NAB. format that works well with the U -Matic 400 lines of resolution and includes freeze Somewhat newer products in the low -end equipment. frame, slow motion, preview /review and video formats, S -VHS and Hi8 (8 mm), Panasonic will have one introduction in other editing features. It also includes a are expected. S -VHS sales are currently the S -VHS format at NAB -the AG -7750 keyboard for a title superimposer, which being made in about even amounts to both editor and recorder with built -in time base is no replacement for a character genera- small TV stations and cable headends, corrector, with improved signal quality tor, but can be handy for some labeling said Terry Gardner, marketing manager, compared to the AG- 7500A. "In addition applications, Coffield said. Sony will also professional video, Panasonic Communi- this unit will include some control capabili- introduce the EVO -9500 recorder with a cations & System Co. "Most of the [Hi8] ty [over the AG- 7500A], so that we can time code generator- reader and Y/C con- customers that have come to us are U- accomplish faster search speeds in the edit- nections. The EVO -9700 is scheduled for Matic users," said Conrad Coffield, mar- ing process," Gamder said. The price will shipping in July and the EVO -9500 in keting director, Sony Professional Prod- be about $8,000 and it will be available in May. -RMS ucts. Those customers tend to be stations, fall 1990. cable systems, school systems and other A new editor /recorder is also being of- users looking for a lightweight acquisition fered in Hi8. The EVO -9700 produces Next week: NAB advance. New technology is key to high flying Sky

Satellite -delivered high power eral experts interviewed by BROADCASTING while the others would provide 4 -to-1 com- DBS service hinges on perfecting did not, however, discount the possibility pressed NTSC. developing technologies, principally that three years is enough time to develop Others agreed with Sherlock's analysis. digital signal compression and implement an adequate system. "For distribution, 4 -to -1 compression with "In laboratories, people are excited today's state of the art is very do- able," Since late February, when the Sky Cable about the kind of compression techniques said Larry Thorpe, vice president, produc- consortium-comprising NBC, News that exist and the kinds of developments tion technology, Sony Advanced Systems, Corp., Cablevision Systems and Hughes that are taking place," said Michael Sher- Teaneck, N.J. "The telephone companies Communications-announced its plans to lock, president, operations and technical talk about 6 -to-1 or 10-to -1 still making launch the nation's first high power direct services, NBC. "Using the total capacity very reasonable pictures. By 1993, 4 -to -1 broadcast satellite service in 1993 -94 announced does hinge on technological de- should make reasonable pictures." (BROADCASTING, Feb. 26), details about velopments, but those developments are not "Certainly compression of that type has the proposed technology have gradually considered to be unrealistic," he said. been demonstrated in computer simula- emerged from the group. However, because On the other hand, Sherlock and other tions," said John Messerschmidt, senior di- so much of the proposed service will rely experts questioned whether 4-to -1 compres- rector, advanced television systems, Scien- on technology still in development, several sion will be possible for already highly tific- Atlanta. What "remains to be questions remain unanswered. compressed HDTV signals. The Sky Cable proven," he said, is whether an economical In addition to including the most power- principals have said that the service will system can be developed by 1993. Mes- ful, and largest, satellite transponder ampli- hasten the availability of HDTV to U.S. serschmidt is in charge of Scientific- Atlan- fiers ever, the Sky Cable plan calls for the consumers because the system could trans- ta's effort to develop the HDB -MAC high - smallest receiving antennas ever, immedi- mit all of the currently proposed advanced definition satellite transmission system, ate HDTV transmission capability, a more TV transmission systems. "With Sky Ca- which has already been used in commercial piracy -proof encryption system and a con- ble," said Petrucci, "you have the entire applications (BROADCASTING, March 5). It sumer- friendly receiver capable of taking in U.S. You can distribute 1,000 HDTV sets involves 3 -to -1 compression of the 30 -mhz satellite, cable and other video transmis- in bars, homes, whatever. And [even when] 1,125/60 studio signal. However, that level sions. that's all there are in the whole country, of compression is still a far cry from multi- But most crucial to Sky Cable's proposal you might want to devote one channel or a ple HDTV signals per transponder. as it has been described -four video signals fraction of one channel to HDTV and see A number of labs are currently research- via each of 27 transponders -it must rely the market get started." ing compression techniques that could on the development of currently unavailable But Petrucci conceded that transmission eventually be applied to Sky Cable, includ- digital compression technology by the time of already compressed HDTV signals, at ing the David Samoff Research Center, the system starts up in 1993. least initially, would likely require a full Philips Labs, Scientific- Atlanta, General According to Stephen Petrucci, president transponder, thereby reducing the number Instrument, the Massachusetts Institute of of Sky Cable partner Hughes Communica- of prospective Sky Cable channels to fewer Technology, Seattle -based Northwest Stars - tions, four -to-one compression is "conser- than 108-a concession in line with Sher - can Ltd. and various Japanese -owned com- vative in the context of what we've seen, lock's speculation that some of the 27 tran- panies. which is up to 10- plus -to-one. And what we sponders might be reserved for HDTV During last December's Western Cable decided was the maximum we'd be willing to talk about was the proper entertainment quality. It could be two -to -one, three -to- one or six -to -one. But it's in that ballpark." Emphasizing that Hughes is "nowhere near" choosing a digital transmission sys- tem, Jim Ramo, Hughes vice president of Completed: video services, described two general com- pression approaches: 1) splitting each tran- over Two Billion dollars in television station sales. sponder into four signals and 2) digitally multiplexing the signals. However it is done, the "proper enter- - Privately negotiated. tainment quality" standard articulated by Petrucci is already providing the axis of debate over the feasibility of Sky Cable's signal compression plans. HOWARD E. STARK The general opinion of the engineering Media Brokers- Consultants community appears to be that 4-to -1 video 575 Madison Avenue New York, N.Y. 10022 (212) 355 -0405 compression is possible today, but does not yet deliver broadcast-quality pictures. Sev- /

Broadcasting Mar 19 1990 61 Show, General Instrument Corp.'s Video - restrial transmission.) Sky's multichannel plans is the need-no Cipher showed cable industry leaders com- The timing of the Sky Cable announce- matter how many channels are offered -for puter simulations of its "DigiCipher" com- ment, said Sherlock, is especially fortunate an encryption system that will avoid the pression system. GI claimed that, when for NBC, which is a sponsor of the ACTV piracy contagion that has created an esti- fully developed, the DigiCipher will be ca- enhanced -definition system and of efforts to mated half-a- million illegally altered home pable of delivering 10 -to-1 compression for build a simulcast terrestrial HDTV system. dish decoders in the existing C -band mar- NTSC signals. GI said that the system If an ambitious effort to introduce DBS had ket. Digitization of video signals, said Pe- would also allow for compression of HDTV been mounted by the broadcasting industry trucci, will also provide the solution to con- signals into current transponders. The com- five years ago, the only available system trolling authorized reception of the service. pany has, however, remained noncommittal for transmitting HDTV would have been "With a digital stream, there are all kinds on whether more than one HDTV signal MUSE -E. Now DBS investors will have the of very sophisticated encoding schemes could be delivered on one transponder. option of adopting the FCC-approved ter- available," he said. "Those schemes I Thorpe said that 24 mhz transponders, restrial system, Sherlock said. won't say are pirate -proof, but they're or- which Sky Cable plans to use, would be "To me," said Petrucci, "its seems like ders of magnitude more pirate -proof. If you adequate to deliver one channel of HDTV satellite distribution is going to be the way can upload and download through your dig- compressed with NHK's Narrow -MUSE or HDTV distribution gets started, no matter ital data stream, it's transparent to every- some other equivalent technique. (27 mhz how it ends up, because you can do it a thing. If you do that every day, it would be is considered ideal for MUSE -E, which re- little bit at a time." pretty hard to break." Designing an inte- quires a 9 mhz contiguous channel for ter- Perhaps as crucial as compression is to grated receiver -decoder in which scram- bling chips are not separated out and easy to reach physically is also a goal, he said. And in its desire to make the receivers The First Annual consumer -friendly, Sky Cable is intend- ing to "come up with a product that lets James R. and Barbara R. Palmer you put this box on your TV and get rid of three other boxes," he said. "We expect Lecture in Telecommunications Studies that some of the consumers will get cable, so we ought to have the cable co -ax plug into this thing. And we ought to have the remote control on this box control the cable channels as well as the Sky Cable Sidney Topol channels." In orbit, because no launch vehicle now Chairman of the Board exists to carry a satellite big enough to carry all 27 of the 200 w transponders, Hughes Scientific Atlanta has said it will likely need to fly at least three birds, each carrying nine transpon- ders, to do the job. Although, in general, will present economies of scale can be gained by pack- ing as much as possible onto a satellite, the three -bird system will, said Petrucci, spread out the launch risk and create backup pro- "Post- Broadcast Television: tection for each successive launch. Finally, just as its 108 -channel proposal may prove optimistic (in the low range, HDTV and Industrial Policy" two-to -one compression would mean 54 channels total), the proposed 12 -by -18-inch antenna size may prove unworkable for Wednesday, March 21, 1990 some consumers. Although the extreme leap from 45w -the highest power Ku -band 4:00 p.m. transponders now operating (aboard GE Kern Americom's Satcom K -1)-to 200w means Auditorium a proportional reduction in antenna size, Ku-band signals have proved to fade when precipitation comes between satellite and antenna. Nevertheless, according to PENN STATE Charles Dolan, chairman of Sky Cable part- SCHOOL ner Cablevision Systems, "there may not OF be a lot to choose from, between cable and COMMUNICATIONS satellite delivery in the areas of quality and reliability." But varied antenna sizes may become necessary to achieve parity, said Petrucci. "Satellite does have an inherent advantage [over cable]. The only transmission that you are using is from one point in the sky to one point on the ground with nothing in between except air," he said. "If you want to keep on receiving through the rain [which studies put at 30 hours per year in affecting satellite transmissions in the Southeast, for example], you could over- come that-if you wanted to pay for it with, say, a 30-inch dish instead of a 20- inch dish. It's not clear whether you should or not." -RMS, PDL

Broadcasting Mar 19 1990 62 Sy c

Chyron- Midwest deal off be established, but said that alternatives to SMPTE paper drive fiber are being examined. A microwave The Society of Motion Picture and An earlier announced agreement in link might be attempted and some Television Engineers has issued a call for principle to merge the Chyron Corp. and companies have already offered to papers for its 132d technical conference, Midwest Communications Corp. has donate the use of equipment for such a link, to be held at the Jacob Javits convention been dissolved. Chyron President Isaac he said. Hersly said the deal broke down center in New York, Oct. 13 -17. The because the principals could not come to DAB preview theme for the event will be "Film and exact terms on how to set up the new Television -One World ?" Authors are joint company. When the announcement of An all -day, invitation -only meeting on asked to send their applications and a 500 - the agreement in principle was made late Eureka Project 147, a European word synopsis of the paper to SMPTE in last year, the tentative plan called for the two consortium which has developed a White Plains, N.Y., by June 15. Authors will companies to become subsidiaries of a digital audio broadcasting (DAB) system be notified of acceptance by Aug. 3 and new holding company. Chyron Chairman for both terrestrial and satellite delivery, completed manuscripts will be due at and Chief Executive Officer Alfred will be held in Washington March 28. The SMPTE by Aug. 17. Leubert was to serve as chairman of the system's technology is co -owned by DATs for sale in U.S. holding company while Midwest CEO Eureka, which is sponsored by the David Barnes was to be president and CEO European common market A bill that would clear the way for of both companies. governments and private companies, and consumer digital audio tape (DAT) Hersly stressed that "there is no the European Broadcasting Union. It is recorders to be sold in American stores adversarial effect" resulting from the designed to deliver 12 -16 CD- quality has been introduced in the House of merger breakdown. Midwest is a stereo signals, to provide wider Representatives. DAT recorders, which distributor of a vast array of broadcasting coverage with lower radiated power and to record several generations of digital audio gear and will continue to be one of be immune to the multipath reflections with no degradation, have been kept off Chyron's biggest distributors, he said. that damage FM reception (BROADCASTING, U.S. shelves due to copyright suit threats Chyron manufactures video graphics Feb. 5). from the recording industry. The Digital and effects equipment. The meeting will be held 10 a.m. to 3 Audio Tape Recorder Act of 1990 would p.m. at the Madison hotel and is being codify a compromise reached by the Bush in high- definition sponsored by the law firm of Nixon, consumer electronics and recording Hargrave, Devans & Doyle. Representatives industries last year to allow for DAT With President George Bush scheduled from Eureka and EBU will be there as sales (BROADCASTING, Aug. 7, 1989). to appear at this year's National Association well as American and Canadian Electronics within the machines would of Broadcasters' convention in Atlanta, broadcasters and a financial analyst who allow for one digital copy of audio from a NAB is again planning to record the event in will give a North American perspective on compact disk, but later generations high-definition video and would like to be the system. DAB will also be would be in analog. The bill is co- able to distribute the images to screens at demonstrated and discussed later in the sponsored by Representatives Joe various parts of the convention by fiber week in Atlanta during the National Barton (R- Tex.), Jim Cooper (D- Tenn.), optics, as it did during Ronald Reagan's visit Association of Broadcasters convention Don Ritter (R -Pa.), Al Swift (D- Wash.) to NAB 1988. But NAB is not yet making (March 31 -April 3). and Henry Waxman (D- Calif.). any promises about the fiber link this year. Engineers are having a harder time setting up the fiber links than they did in Las Vegas because the HDTV control studio will be located at the Atlanta Inforum, a new Words of caution exhibition hall located three blocks away from the building where the Bush Engineers within the FCC's advisory committee are warning those following the search appearance will take place for spectrum to transmit a possible future high- definition television system terrestrially (BROADCASTING, March 5). not to misinterpret the optimism of the latest spectrum study released by the commis- Fiber optic links were built into the sion's Office of Engineering and Technology (OET) late last year (BROADCASTING, Dec. World Congress Center for an HDTV 25, 1989). Some members of planning working party three on spectrum utilization and demonstration there during the 1988 alternatives, within the FCC's advisory committee on advanced television service, said Democratic National convention. But at the that some of those who have read the study or press reports of it have come away Inforum, which was not yet built in 1988, believing there is now no need for testing of the proposed system by the Advanced there is no fiber installed. The Inforum is Television Test Center (ATTC). now in the process of installing the Working party three shares the "guarded optimism" that was reflected in the OET links, which are expected to be needed for report, said the group's vice chairman, Jules Cohen of Jules Cohen & Associates, other television and computer industry- Washington. But some people might ask: " 'Why are we testing the taboos if it doesn't related conventions there in the future. But make any difference ?' " Cohen said. the installation may not be finished on The OET figures showed that under certain scenarios, 100% or close to 100% of all time. currently operating stations could be allotted an additional 6 mhz channel to deliver John Turner, president, Turner HDTV. Those figures were much rosier than the figures given in an earlier OET report Engineering Inc., Mountain Lakes, N.J., is released in 1988. The second estimates were based in part on the assumption that overseeing the technical details of lower- powered digital signal encoding, as proposed in the Zenith Spectrum Compati- setting up the HDTV exhibition at the ble HDTV system, would allow the FCC to use the image taboo channels in the UHF Inforum. Turner was also a consultant for band for HDTV transmission. "We are not going to know whether we can ignore the the demonstration at the Democratic taboos until testing is done at ATTC," Cohen said. He said that the latest OET report convention and is familiar with the fiber "is still a certain amount of wishful thinking and until we have tests, we can't be sure optic layout of downtown Atlanta. He was that we're going to be able to do these things." guardedly optimistic that the link could

Broadcasting Mar 19 1990 63 ter-SatiOSal

Radio Marti director sees "promotion" as power play Ernesto Betancourt is named to sults, some observers say, have been im- appointed Radio Marti Advisory Board. top research post at USIA, but pressive. "So Gelb," the official said, Jose Antonio Costa Jr., of Homestead, he feels move was part of "will give Betancourt the job of director of Fla., another member of the foundation and "coordinated effort" to research for USIA. That is a senior man- head of the lobbying organization, is also a oust him from directorship agement job, for which he has the foreign member of the board. The board's job is to policy and educational qualifications." Be- keep check on Radio Marti's operations, The U.S. Information Agency's official po- tancourt started his career at Radio Marti and to make recommendations. sition is that it is simply making a personnel five years ago as head of research. But Betancourt's memorandum makes it move, one designed in part to reward the But the background against which the clear he regards the foundation's role in person involved for a job well done. But restructuring and personnel changes are be- relation to Radio Marti as oppressive, if not since Radio Marti and the Byzantine inter- ing made, said one source, indicates that improper. His bete noire is Mas. Betancourt nal politics of the Cuban -American commu- not only is "a judgment call" at work, but reports receiving a number of telephone nity are factors, the move is difficult to "a power play" as well. The mixture of the calls- including some he says were from view as simple. Ernesto Betancourt, who two in the decision is hard to sort out. But foundation directors-that referred "to a has served as director of Radio Marti practi- the Cuban- American National Foundation decision by officers of the Foundation, and cally since it went on the air in May 1985, cannot be ignored. in particular Mr. Jorge Mas, to get me is being promoted to what USIA officials The foundation, with offices in Miami removed from my post.... Two reasons are stress is the top research job with the agen- and Washington, is one of a triad of organi- given. My alleged opposition to TV Marti. cy. But Betancourt sees himself the victim zations that have a powerful influence on The other, that Mr. Mas claimed to have of a power play by the powerful Cuban - lost control of Radio Marti. What that American National Foundation. means is unknown to me because nowhere Last Tuesday (March 13), Betancourt re- in the legislation was that control provided ceived official notification from USIA Di- for." rector Bruce Gelb that he was being reas- "The relationship between Ernesto and signed to the job of director of the Office of Jorge has been deteriorating for some Research. But a week earlier, in a memo- time," said one official. Neither Betancourt randum to his immediate supervisor, Voice nor Mas would return telephone calls last of America Director Richard Carlson, as week to discuss their respective positions. well as to USIA's inspector general, gener- The change in the leadership of Radio al counsel and other officials, Betancourt Marti comes at a time when many Cuban - said that "a series of bizarre incidents" had Americans are expressing optimism that occurred in the previous two months that Castro's days are numbered and that they had convinced him a "coordinated effort" will soon be free to return to their home- was under way to remove him from his post land. And Betancourt suggests that attempts or to influence his decisions on coverage of to inject Radio Marti programing with a the foundation. specific political spin can be expected to Betancourt says in the memorandum that increase. "With the collapse of commu- Antonio Navarro, who has been named act- Radio Marti's Ernesto Betancourt nism during 1989, the liberation of Panama ing director of the emerging TV Marti, is to American policy toward Cuba. The founda- and the victory of UNO in Nicaragua, the be named head of Radio Marti as well. And tion is a research organization, focusing on focus has shifted more and more to what USIA officials confirmed that the two ser- Cuba, and its work is well regarded on may happen in Cuba," Betancourt says. vices are to be consolidated under the VOA Capitol Hill. The Cuban American Founda- "Naturally, in anticipation of political roles and that Navarro would run both. "Betan- tion is the lobbying arm. And the Free Cuba in post -Castro Cuba, the potential exposure court was not in the running," said one PAC collects and disburses financial contri- offered by Radio Marti is infinitely valu- official. butions to presidential candidates as well as able." Betancourt said the Radio Marti di- Indeed, others said management had candidates for Congress. There is a heavy rectorate was reorganized last year in an been receiving critical reports regarding Be- overlap in membership of the three organi- effort to strengthen the station's ability "to tancourt. Some talked of complaints by Ra- zations. At the top is Jorge Mas Canosa, a cope with pressures that were increasing for dio Marti staffers of "erratic" and "super self -made multimillionaire Cuban -Ameri- coverage of events of partisan interest to difficult" behavior on Betancourt's part. can living in Miami -a refugee from Cas- various groups, including the foundation." Still, said one official, the decision to re- tro's Cuba-who has easy access to the If the Foundation is hostile to Betan- place Betancourt at Radio Marti "doesn't White House and to the power centers on court, as he says, one reason could be his change the fact that Ernesto has made a Capitol Hill. And Carlson speaks of him as apparent lack of enthusiasm for the TV substantial contribution." a friend. Marti project, in which the Foundation has Radio Marti operates 24 hours daily as a The organizations -whose lobbying invested much. He says in his memoran- surrogate station for Cuba, offering news, technique is patterned after Israel's -is dum that, on the basis of Audience Re- entertainment, and music, as the Bush ad- credited with winning congressional ap- search data, the comments of defectors and ministration's effort to break what it says is proval of Radio Marti and, last year, TV the concern of Cuban government officials, Castro's monopoly on information in Cuba. Marti. he believes that the broadcast of a television And the station, transmitting from what had But creating those media organizations as signal into Cuba "could have a very signifi- been VOA facilities on Florida's Marathon part of their war against Castro was only the cant impact in bringing freedom to Cuba." Key, on 1180 khz, has surprised skeptics beginning for the foundation and its allies. But he also says that his experience as a by performing-as mandated by law -in Mas is not only chairman of the Cuban - member of the TV Marti task force con- accord with the standards of accuracy and American National Foundation; he is also vinced him that, "in the absence of a crisis objectivity required of the VOA. The re- chairman of the nine -member presidentially that justified exceptional action by the Unit-

Broadcasting Mar 19 1990 64 ed States, it is not feasible to find a legal Relations, BellSouth Corp. Curtis T. White, RASTREO -SAT Inc.; way to broadcast a TV signal to Cuba." The other members named are John Margita White, Association of Maximum Betancourt says he expressed those views Abel, the National Association of Broad- Service Telecasters, and Susan Wing, Ho- to Mass, twice, in letters dated Nov. 9, casters; William Adams, RTCM (Radio gan & Hanson. -lZ 1988, and May 3, 1989. Technical Commission for Maritime Ser- Meanwhile, no one was taking final re- vice); Edward R. Addelson, ARINC (Aero- sponsibility last week for the decision to nautical Radio Inc.); Edward J. Bailey, oust Betancourt. A spokesman for Gelb World Christian Broadcasting; T. Stephen Environmentalists said that the USIA director had "given Cheston, Geostar; Wilhelmina Cooke, Syr- Carlson the responsibility for running the acuse University Law School; Bruce Crock- ask Congress to radio and the television stations," adding, ett, Communications Satellite Corp.; Carol "Dick wants to consolidate the radio and Emery, esq.; Ben C. Fisher, Fisher, Way- block construction television, and decided that Ernesto was not land, Cooper & Leader; Albert Halprin, the guy to run them. Gelb doesn't tell his Myerson, Kuhn & Sterrett; Mark Hamilton, of U.S. shortwave managers how to run their groups." "I McCaw Cellular Communications Inc.; think that's an effort to shove responsibility Eddy W. Hartenstein, Hughes Communica- station in Israel away from Gelb," said a spokesman for tions; Stanley S. Hubbard, Hubbard Broad- Carlson. "Gelb and Ernesto met last week, casting Inc. /USSB (United States Satellite Groups say $275 million project and Ernesto got the word. And it is Gelb Broadcasting); Donald Jansky, Jansky will affect bird migration; BIB's who is reassigning Ernesto from a part of Telecommunications; John D. Klemm, Mo- Forbes says there are no findings the VOA to another part of the USIA. The bile Maritime Radio; Travis Marshall, Mo- it will have impact on surroundings letter of [reassignment] was signed by torola; Donald Mullaly, University of Illi- Gelb." nois; Terry S. Parker, GTE Mobile Representatives of U.S. and Israeli environ- Wherever the responsibility lay, it was, Communications; Benjamin Perez, Abacus mental groups went before a House Foreign said a Gelb spokesman, "a done thing." Communications Co.; Leonard R. Raish, Affairs subcommittee for help in blocking -u Fletcher, Heald & Hildreth; John B. Rich- construction of an American shortwave re- ards, Keller & Heckman; Raul R. Rodri- lay station in Israel, a $275 million project guez, Leventhal, Senter & Lerman; Julie for which Congress has already appropriat- Rones, Fletcher, Heald & Hildreth; Eric J. ed $250 million. The witnesses cited what WARC advisory Schimmel, Telecommunications Industry they said were the environmental hazards Association; James M. Smith, Competitive the massive station -which would be the panel named Telcommunications Association; Ronald F. second largest in the world, outside of one Stowe, Pacific Telesis Group; David Sum- in Manila-would generate. But members Representatives from variety ner, American Radio Relay League; Leslie of the House International Operations Sub- of industry posts will help Tayor, Leslie Tayor Associates; George committee, while sympathetic, were per- FCC prepare for 1992 ITU Telhnan, American Mobile Satellite Corp.; plexed. As several said, the Israeli govern- conference in Spain Dennis K. Thovson, AT&T; M. Euel Wade ment has procedures for dealing with the Jr., Southern Companies Services Inc.; issues raised. Given the status of the pro- A 37- member committee drawn from a va- Donald L. Walton, Atlantic Richfield Co.; ject, what should the Congress be expected riety of communications industry occupa- tions has been named to advise the FCC in its preparations for the World Administra- tive Radio Conference to be held in Spain NaMnalOgnatla in 1992, a WARC that in terms of its scope will be the most significant International Time Warner and Soviet film agency Sovexportfilm will build multiplex movie houses Telecommunication Union conference in in Moscow and Leningrad, in the first such privately controlled joint venture to bring more than a decade. state -of-the -art theaters to the USSR. Detailed at a high -powered Washington press The conference will consider the pro- conference bringing together the U.S. Secretary of Commerce, the Soviet Ambassa- posed allocation of frequencies for mobile dor to the U.S. and chief officers of Time Warner, the venture will spend $28 million services, both terrestrial and satellite, in the and open theaters by next winter. Time Warner Co-chairman Steve Ross said the 500 -3,000 mhz range, the concept of offer- arrangement, 60% Time Warner- owned, could be a prelude to additional joint venture ing, in the same band, a satellite sound activities for the company in the Soviet Union, including co- productions. broadcasting service, policy considerations 0 surrounding an allocation of frequencies for ESPN, in a long- awaited deal, set April 30 as the launch date for Japan Sports a wide RF bandwidth high -definition televi- Channel, to be jointly managed by the the Japanese trading company C. Itoh and sion service by satellite and proposals in- held with five other Japanese firms. The service will be carried to cable homes via the volving allocations for shortwave broad- JC-Sat II satellite, with a six -hour evening schedule expanding to nine hours on casting. The use of frequencies above 20 weekends and with programing supplied by ESPN and Japanese partners. ghz for space communications will also be considered. That agenda will be the broadest of any Saban Entertainment and Fujisankei Communication's production and distribution WARC since the general conference in subsidiary have extended an ongoing agreement with a new long -term deal covering TV 1979, when virtually the entire book of production, distribution and acquisition of and theatrical product for all media. In international radio regulations was on the the TV area, the agreement with Fuji Eight calls for the production and distribution of table. FCC Chairman Alfred Sikes, who prime time and children's programing for the worldwide TV and home video markets. announced the members of the advisory The first project under the new deal will be the two -hour, live- action Peter Pan TV committee, said the conference "will be of movie produced by Saban /Scherick Productions, in association with Fuji Eight, for vital importance to global communications ABC -TV. and will determine many of the services o that will be available to the American pub- The development of broadband cable TV in New Zealand may get a boost with the lic in the next century. hiring of Tampa, Fla. -based media broker Communications Equity Associates to The committee, which is to make recom- assist Civic Enterprises of Christchurch, New Zealand, one of three operators mendations for U.S. proposals and posi- licensed to offer the first cable service to the country's 3.3 million viewers. Civic, tions on topics to be addressed at the con- through CEA, is looking for a joint venture partner to help construct and operate the ference, will be headed by co- chairs systems, as well as provide capital backing. Commissioner Sherrie Marshall and Francis Urbany, director, International and Agency

Broadcasting Mar 19 1990 65 to do? ian -East African Rift," which is known The project -which will consist of 16 Mazel ToV throughout the world as a major interconti- 500 kw transmitters and 37 curtain anten- nental bird migration route. "The VOA nas-is to be built in the Aravah Valley of MN has expanded its global reach to station will cause the death of birds that the Negev under the supervision of the the Middle East, launching last week collide with it and enter the intense radia- Board for International Broadcasting and is in Israel. Although only 5,000 cable tion area of the transmitters, subject them to to serve its Radio Free Europe /Radio Liber- homes will initially receive the MN excessive heat and electrocution," he said. ty and the Voice of America. It is designed signal, Israel Cable Programing Co., But Malcolm S. Forbes Jr., chairman of to broadcast in 29 languages to audiences which negotiated the deal with MN BIB -who had just returned from a trip to totaling hundreds of millions in the south Europe, said MN will be offered to Israel -said Prime Minister Yitzhak Shamir central portion of the USSR, Asia and Afri- another 65,000 homes within the next and other top ministers had publicly af- ca, audiences that the BIB says suffer from year and projected a reach of firmed support for the project. If the U.S. poor reception, if they can hear the pro- 200,000 households in the next two were to back out of it, Forbes said, in graming at all. years. In another deal, MTV has response to a question, "we'd show the The U.S. had gone to Israel with a pro- reached a license agreement with Israelis we had pulled the plug on an agree- posal for the facility after Egypt, Jordan Brazil's TV Abril, a leading publishing ment we signed. It would be an act of bad and other countries turned it down. And in group, to launch a UHF -N Portu- faith." Furthermore, he told the subcom- June 1987, after two years of hard bargain- guese- language music service there mittee, the concerns expressed by the envi- ing, Israel and the U.S. signed the agree- by the third quarter of 1990. ronmentalists were based on misunder- ment paving the way for construction. But standings. it was not until a year ago that environmen- the Protection of Nature in Israel -were led He said that the environmental studies - tal concerns began being heard. The U.S. by Yoav Sagi, from Tel Aviv, who is chair- in which, he noted, the Society for the had submitted a $2 million environmental man of the Society for the Protection of Protection of Nature in Israel and the Na- impact statement as required by the agree- Nature in Israel. He is also a member of the ture Reserve Authority participated-pro - ment, and during the two -month comment National Board for Planning and Building, duced "no significant findings whatsoever period, complaints were expressed. A ma- which is to pass on the U.S. environmental that this station will have a detrimental ef- jor concern was raised when the Israel De- impact statement before it is referred to the fect on the environment in the Negev." fense Force said it might be necessary to Cabinet. He said the council is to act on Forbes also sought to put to rest what he move a firing range adjacent to the pro- March 6. And as an example of the contro- said were the major concerns, those about posed relay station site to an area farther versy the issue has engendered in Israel, he the Israeli Air Force being displaced to an south in the Negev, one that is now a pris- said the council was under "a lot of pres- area now free of such intrusions. He said tine nature reserve. The military was con- sure" from Israeli officials "to speed up BIB had worked closely with representa- cerned about the effect of electromagnetic the process." tives of the Israeli government, and added, emissions from the station on air force avi- Sagi and the others talked of what they "I can state categorically that the radio onics. said would be the station's adverse impact energy emitted by the station will fall well The environmentalists including repre- on the massive migration of birds flying below the safety standards set by the Israeli sentatives of Friends of the Earth, the Au- south in the fall and north in the spring. He Air Force and will in no way prevent con- dubon Society and American Society for said the region involved is part of the "Syr- tinuing use of the existing training range. Investing In American Radio Seminar the Biest Players In Radio Will Be At the Plaza MaylO -ll

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Broadcasting Mar 19 1990 66 There will be no necessity to relocate the training range." And he made a commit- Caruso speaks out for Intelsat ment: In the event "any unforeseen com- A man who had been in at the creation of the International Telecommunications patibility problem results that would make Satellite Organization and later served as deputy director general defended the the existing Air Force training range unus- organization against harsh criticism of operators of separate satellite systems. "If able, the BIB and VOA will take the neces- Intelsat didn't exist, it should be invented immediately because of the outstanding sary steps to correct the problem and ensure work and the results on technical and social grounds it has achieved in 25 that the training range need not be relo- years," said Andrea Caruso, retired director general of Eutelsat. But he said times cated." have changed so drastically since Intelsat was created that it would be well for The debate left committee members un- the member governments "to review and update" the underlying conventions easy, given the history of the project and and operating agreements. The same, he said, is true of Eutelsat. its status. Representative Olympia current Caruso was one of the members of a panel at the Satellite IX conference in J. Snowe (R- Maine), ranking minority Washington last week. He spoke after hearing John Puente, chairman of Orion member on the subcommittee, struck a Network and Rene Anselmo, chairman of Pan American Satellite, note early in the proceeding that was to be Systems, echoed by several of her colleagues. The engage in the kind of Intelsat bashing for which they are known. Anselmo, for environmentalists have expressed "valid instance, restated his view that the Intelsat agreement is "an agreement among concerns," she said. "But this subcom- thieves." Puente called Intelsat "a monopoly consortium owned by monopolists." mittee has worked on this project for the The panel was billed as a "crossfire" between Intelsat and the separate systems. past three years," she noted, suggesting it But the global system declined an invitation to participate. So Caruso enlisted in is now late in the day to seek its cancella- the defense of the organization he had once served. tion. "It's been authorized, except for a But he also said, "Times change. We're not where we were in 1963 [when final $24 million," she said. She also said negotiations leading to the interim agreements were begun] or 1972, when the she was "surprised" the issues were not Intelsat conventions entered into force." The telecommunications environment, raised earlier. he noted, is marked by privatization and deregulation, rather than monopoly and regulation. And there are far more people expert in what were the mysteries of It was not only the House Foreign Affairs satellite technology than there were 20 years ago. subcommittee that was interested in the Is- Accordingly, "there is an urgent need for the same governments which took the raeli project. The Senate and House Appro- initiative to establish Intelsat to take a similar initiative to amend the agreement to priations subcommittees responsible for the preserve the credibility of the international treaty," said Caruso. "If the rules of the BIB also asked about it. But while ques- game are no longer applicable," he added, "let us introduce changes so that the tioning of Senate subcommittee chairman principles of deregulation are applicable to all." Intelsat, he said, should be given Ernest F. Hollings (D -S.C.) seemed curso- "the same weapons as others." ry, Representative Neal Smith (D- Iowa), But among the changes he suggested is one he has mentioned before: Every chairman of the House panel, questioned carrier should be entitled to the same membership status as signatories, a status whether the project was needed, given the that would give carriers the right to deal directly with Intelsat. changed conditions in the world. The End TheMeans TheSto If you take broadcasting seriously, Broadcast Investment sÿ Analysts' publications are a must for your reference library. 1990 Radio Yearbook -Profiles every Arbitron -rated market and 325 smaller markets with an in-depth cross L A K y 0 Y K reference section. Available annually, or updated versions semiannually/quarterly. Ark Investing In Radio 1990 -Complete market -by- market profiles with information on retail sales, income, advertising G I N . I N D I O revenues, revenue projections and much more. 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Broadcasting Mar 19 1990 67 TV tallies C tzsi essc ; Fourth -quarter TV program library, which already has 300 the- Fox /Lorber atrical titles, including Kings Road features "The Big Easy," "Jacknife" and "Rent - goes GaGa A- Cop," and Atlantic Entertainment's Revenue from client- supplied programing "Teen Wolf." Fourth quarter '88 Fox/Lorber will also gain worldwide Fourth quarter '89 Japanese firm buys into Los Angeles rights to 150 original episodes of the ani- % change video distributor for $2.68 million mated Transformers, produced in Japan and shown only in that country. In the latest move by an overseas firm into Lorber said he expected few operational All other gross revenue from time sales the American TV programing community, changes in the company as a result of the Fourth quarter '88 a Japanese film and video distribution fu-m, buyout, but hopes to add to the company's Fourth quarter '89 GaGa Communications, has purchased a 23- person staff in the international sales and change 58% stake in Los Angeles -based TV/video business affairs areas. distributor Fox/Lorber Associates. He added that new business opportunities Total gross revenue from time sales The move coincides with a Fox/Lorber for the joint venture may arise in Japan, Fourth quarter '88 management buyout of company parent particularly in the Japanese satellite market, Prism Entertainment Corp., a home video where GaGa already provides program buy- Fourth quarter '89 firm that merged with Fox/Lorber four ing representation for several companies in- % change years ago. volved in the Japan Satellite Broadcasting In last week's agreement, valued at DBS project. GaGa also has a close pro- Less advertising agency commissions $2.68 million, a newly formed joint venture gram buying relationship, Lorber said, with Fourth quarter '88 of GaGa and Fox/Lorber principals Richard one of Tokyo's leading independent net- Fourth quarter '89 Lorber and David Fox purchased 90% of works, TV Tokyo. % change Prism's share in Fox /Lorber and agreed to GaGa, a four-year-old private company surrender 111,000 shares of Prism common partly owned by GaGa President Tetsu Fuji - stock and options for another 70,000 Prism mura and 50% owned by the $100 million Total net revenue from time sales shares. Japanese prerecorded cassette firm Nihon Fourth quarter '88 Fox and Lorber together will own 31% of Tape Corp., has businesses not only in Fourth quarter '89 the company and Prism will keep 10 %. home video distribution, but in theatrical % change Also to gain an as- yet -undetermined equity and TV distribution in Japan, in trade pub- option in the company from GaGa's share lishing and in the financing of feature films. will be Humax Pictures, a Japanese distri- The company last year had approximately bution company and theater owner, which $30 million in sales and a staff of 95. Year -to TV has a joint venture with GaGa for theatrical Fox/Lorber was formed in 1981 to begin -date distribution in Japan. worldwide distribution of film and video The deal is not the first involving Prism products, primarily to home video, syndica- and GaGa, which have a three -year-old ar- tion and theaters. The firm later added to its rangement granting GaGa home video dis- activities the development and packaging of Revenue from client -supplied programing tribution rights for Prism in Japan. original home video, cable and feature film Full year '88 Fox/Lorber President Richard Lorber programing, as well as serving as executive Full year '89 said the new arrangement gives GaGa an producer on projects licensed for home vid- % change opportunity to expand its rights- buying be- eo. Following the Prism -Fox/Lorber merger yond Japan by giving it access to Fox/ four years ago, Fox/Lorber expanded its Lorber's international distribution exper- U.S. domestic TV syndication business and All other gross revenue from time sales tise, and at the same time gives Fox/Lorber its film library. Full year '88 access to GaGa's production financing Joining the Fox/Lorber board will be Fu- Full year '89 credit line. jimura, other GaGa representatives and a % change In addition, Lorber said, his company Humax executive. Both Fox and Lorber would gain from GaGa new product for its will join GaGa's board. -AAG Total gross revenue from time sales Full year '88 P &G tops cable ad buyers again Full year '89 % change Procter & Gamble remained the number -one cable television advertiser in 1989, just ahead of the newly merged Time Warner. P &G spent $37.4 million in 1989, a 24% Less advertising agency commissions increase over 1988, while Time Warner spent $36.2 million. They were followed by Full year '88 Mills. The 10: Anheuser- Busch, KKR and General top Full year '89 Company '89 expenditure '88 expenditure % change % change 1. Procter & Gamble $37,363,382 $30,201,826 24% 2. Time Warner 36,217,206 N/A N/A 3. Anheuser -Busch 26,299,899 21,396,567 23% Total net revenue from time sales 4. KKR 23,654,132 2,999,190 689% Full year '88 5. General Mills 21,305,335 20,010,834 7% Full year '89 6. General Motors 21,039,236 9,200,999 129% 7. Philip Morris 20,503,621 23,071,137 -11% % change 8. Mars Inc. 13,984,302 9,994,818 40% 9. Sears, Roebuck 13,344,115 4,650,593 187% 10. Chrysler 11,765,347 9,523,877 24% *Does not include color insertion revenue.

Broadcasting Mar 19 1990 68 According to figures compiled by the Broadcast Financial Management Association, revenue for the three television networks rose in the fourth quarter of 1989 compared to fourth quarter 1988 ( "Closed Circuit," March 12). For the entire year the big three posted a slight drop, but the comparison is skewed since 1988 included Olympic and election advertising. network revenue: 1989 vs. 1988 (Add 000)

Prime 77me Late Night .a.ai. Daylrme Children Sports .\'ews Total

$11,473 $0 $0 $412 $7 $2,118 $0 $14,010 6,008 0 0 461 0 2,941 0 9,410 Today selling a station is -47.63 NA NA 11.89 -100 38.86 NA -32.83 40% of the effort -the other 60% is getting it 978,875 100,838 59,786 277,934 57,483 795,820 209,117 2,479,853* 1,140,227 104,840 73,703 293,001 68,277 649,052 229,506 2,558,606* closed. 16.48 3.97 23.28 5.42 18.78 -18.44 9.75 3.18

990,348 100,838 59,786 278,346 57,490 797,938 209,117 2,493,863 1,146,235 104,840 73,703 293,462 68,277 651,993 229,506 2,568,016 15.74 3.97 23.28 5.43 18.76 -18.29 9.75 2.97 Nobody does either better! 148,553 15,125 8,967 41,699 8,624 119,387 31,369 373,724 171,988 15,725 11,054 43,962 10,242 97,423 34,426 384,820 15.78 3.97 23.27 5.43 18.76 -18.40 9.75 2.97

841,795 85,713 50,819 236,647 48,866 678,551 177,748 2,120,139 Providing the Broadcast Indus- 974,247 89,115 62,649 249,500 58,035 554,570 195,080 2,183,196** try with Brokerage Services 15.73 3.97 23.28 5.43 18.76 -18.27 9.75 2.97 Based Strictly on Integrity, Discretion and Results network revenue: 1989 vs. 1988 (Add 000) RANDALL E. JEFFERY 407- 295 -2572 Prime Time Late .Fight 1.11. Day Children Sports .Pa's Total ELLIOT B. EVERS 415- 391 -4877

$29,521 $0 $0 $412 . $7 $8,596 $0 $38,536 24,771 0 0 961 0 16,934 0 42,666 CHARLES E. GIDDENS -16.09 NA NA 133.25 -100 97.00 NA 10.72 BRIAN E. COBB 703-827-2727

3,613,205 375,980 217,099 1,130,222 152,086 2,290,563 738,973 8,518,128* RADIO and TELEVISION BROKERAGE 4,276,548 409,287 244,854 1,019,516 166,204 1,532,903 805,820 8,455,132' FINANCING APPRAISALS 18.36 8.86 12.78 -9.80 9.28 -33.08 9.05 -0.74

3,642,726 375,980 217,099 1,130,634 152,093 2,299,159 738,973 8,556,664 4,301,319 409,287 244,854 1,020,477 166,204 1,549,837 805,820 8,497,798 18.08 8.86 12.78 -9.74 9.28 -32.59 9.05 -0.69 1AL

546,386 56,394 32,563 169,498 22,800 343,223 110,844 1,281,708 645,250 61,391 36,728 152,948 24,931 230,968 120,875 1,273,091 MEDIA VENTURE 18.09 8.86 12.79 -9.76 9.35 -32.71 9.05 -0.67 PARTNERS WASHINGTON, DC 3,096,340 319,586 184,536 961,136 129,293 1,955,936 628,129 7,274,956 ORLANDO 3,656,069 347,896 208,126 867,529 141,273 1,318,869 684,945 7,224,707" SAN FRANCISCO 18.08 8.86 12.78 -9.74 9.27 -32.57 9.05 -0.69 NAB Suite 3829, Atlanta Marriott appointments requested * *Includes no political parties /candidates revenue for 1989.

Broadcasting Mar 19 1990 69 a ads

Kusi -ry San Diego, Calif. Sold by University cent Henry, son of group owner Ragan Henry, Television Inc. to San Diego's Fifty One Inc. for and has interest in wwoD(AM)-wlol(FM) Tallahas- $17 million. Seller is headed by William Rust see, Fla., and has contracted to buy KYEA(FV) and Michael McKinnon. McKinnon has interest Monroe, La.; KEBE(AM) Jacksonville, Fla., and in buyer. Buyer is headed by McKinnon and K001(FM) Tyler, KDAE(AM) Sinton and KLTG(FM) CCr- James A. Gillece. McKinnon is stockholder in pus Christi, all Texas. WPFM is on 107.9 mhz licensees of KIII(TV) Corpus Christi, KBMT(TV) with 100 kw and antenna 840 feet above aver- Beaumont and Kevo(TV) Austin, all Texas. He is age terrain. Broker: Richard A. Foreman As- permittee of LPTV stations at Corpus Christi sociates. and Kingsville, both Texas, and is applicant for new FM at Aspen, Colo. Kusi -ry is on ch. 51 WMKT(AM)- WKHO(FM) Charlevoix, Mich. Sold with 2,880 kw visual, 228 kw aural and antenna by Lakeshore Communications to A.J. Walker AFTER 1,902 feet above average terrain. Communications Inc. for $3.4 million, accounts receivable and minority tax certificate. Seller s WGH -AM -FM Newport News, Va. Sold by Sus - headed by Timothy E. Moore and Ernest R. DEIUJNG quehanna Radio to Paco -Jon for $6.5 million. Winn. Moore is programing and sales consul- Seller is headed by Glen Mahone and has tant and Winn is former owner of WIOB(FM) Ann interests in WGCV(AM) -WPLZ(FM) Petersburg and Arbor, Mich. Buyer is headed by Charles and WITH WPLC(FM) Spotsylvania, both Virginia. It had ear- Evelyn Walker, husband and wife, and has no lier agreed to buy WMYK(FM) Elizabeth City, N.C., other broadcast interests. WMKT is fulltimer on for $7.5 million from Edge Broadcasting, but 1270 khz with 5 kw. WKHO is on 105.9 mhz with BLACKBURN did not close on deal ( "Changing Hands," Oct. 100 kw and antenna 992 feet above average 9, 1989). (Newport News and Elizabeth City are terrain. Broker: Americom. OTHER both in Tidewater, Norfolk and Virginia Beach area market.) Last month WGH -AM -FM was or- WBES(FM) Dunbar, W.Va. (Charleston) Sold dered by circuit court judge to pay former air by Mills Broadcasting Inc. to Thomas Commu- BROKERAGE personality Todd A. Schnitt $275,000 for dam- nications Corp. for $1.1 million. Seller is head- ages from on -air remarks of another DJ ( "In ed by Donald Mills and owns CP for WXKI(FM) Brief," Feb. 26). Edge Broadcasting is headed New Salem, W.Va. Buyer is headed by Wayne FIRMS JUST by Paul Lucci and Wayne Suza and has no and Patricia Thomas, husband and wife, her other broadcast interests. Buyer is headed by parents, Pat and Helen Hamilton, and Philip D. Louis J. Appell Jr. and Arthur W. Carlson, and Mooney, and has interests in WETZ(AM)- WAro(FM) DON'T has interests in KFOG(FM) San Francisco; New Martinsville, WKKW(FM) Clarksburg and WTKN(AM) Pinellas Park and WHVE(FM) Sarasota, WCEF(FM) Ripley, all West Virginia. Wayne Thom- both Florida; WAPW(FM) Atlanta; WFMS(FM) India- as is state senator from Oak Hill, W.Va. WBES is STACK UP napolis; WRRM(FM) Cincinnati; WARM(AM) Scran- on 94.5 mhz with 3 kw. Broker: Ray H. Rosenb- ton, WMGS(FM) Wilkes -Barre and WSBA(AM) -WARM- lum. witim FM York, all Pennsylvania; KLIF(AM) Dallas; KPLX(FM) Fort Worth, and KKZR(AM)- KRBE -FM Hous- KISY -FM Tioga, La. Sold by Cavaness Broad- WGH(AM) is fulltimer on 1310 khz with 5 kw. ton. casting Inc. to KZ Radio Ltd. for $723,500. WGH -FM is on 97.3 mhz with 74 kw and antenna Seller is headed by Joel Cavaness who is buy- 415 feet above average terrain. Broker: Chap- ing KVOL -FM Opelousas, La. Buyer is headed by man Associates. Billy H. Thomas, Jerry E. Morris and Louis E. Schaaf and owns KDEZ -FM Jonesboro and KzKz- KZHT -FM Provo, Utah, and KZTR(AM) Santa Pau- FM Greenwood, both Arkansas, and WMTx(AM). la and KZTR -FM Camarillo, both California WXLS(FM) Biloxi, Miss. KISY -FM is on 98.3 mhz with Sold by Golden Bear I Broadcasting to Golden 8 kw and antenna 328 feet above average Inc. mil- Bear Broadcasting of Provo for $5.274 terrain. lion. Seller is headed by Wallace A. Heusser and Stephen Marriott and has interest in Kxac(FM) El KKDJ(FM) Fresno, KDJK(FM) Oakdale and KOJO(FM) Campo, Tex. Sold by Bar -B Red Bluff, all California. Buyer is subsidiary of Broadcasting Inc. to North Star Communica- AdComm IV Inc., which is headed by Stephen tions Inc. for $375,000. Seller is headed by M. Adams and Andris Baltins. AdComm IV Inc. Fred Barbee Jr. and A. Richard Elam Jr. and has no broadcast interests. has bought, subject to FCC approval, KORO -AM- other Buyer is headed FM Abilene, KLSF -FM Amarillo and KMND(AM). by Clive Runnells, J.H. Landrum ano Michael A. KIOX(AM) KNFM(FM) Midland, all Texas, and KEIN(AM)- Wickizer and owns Bay City and KNET(AM) -KYYK(FM) KLFM(FM) Great Falls, Mont. Stephen M. Adams Palestine, both Texas. North Star is also for new FM in owns KMBY -FM Seaside and KLAU -AM Capitola, applicant Bay City, Tex. KxGC is on 96.9 mhz both California, and 25% of WGTO-TV Sault Ste. with 27 kw and BIACKBURNOCOMPANy antenna 180 feet above average terrain. I N C O R P O R AT ED Marie, Mich. KzHT -FM is on 94.9 mhz with 47 kw Ma-da Broken Ap ra vn Sine I941 and antenna 4,580 feet above average terrain. KJME(AM) Denver n Sold by Huttner Health Net- WE BROKER BROADCASMIGS BEST Kzrn is fulltimer on 1400 khz with 1 kw. KzTR -FM is on 95.9 mhz with 3 kw and antenna 402 feet work to Jo -Mor Communications Inc. for above average terrain. $350,000. Seller is headed by Donald Huttner Washington New York Atlanta and has no other broadcast interests. Buyer is 202.331.9270 212.832.9191 404.892.4655 headed by Andres Meidig and has no other WPFM(FM) Panama City, Fla. o Sold by Culpep- broadcast interests. KJME is daytimer on 1390 per Communications Inc. to Broad Based Com- Chicago Beverly Hills khz with 5 kw. 312.346.6460 213.274.8151 munications Inc. for $3.5 million and minority tax certificate. Seller is headed by Barry Turner and John C. Culpepper and has no other For other proposed and approved sales see broadcast interests. Buyer is headed by Vin- "For the Record," page 77.

Broadcasting Mar 19 1990 70 Hot and cold reactions to Hot -Net New electronic communications system is praised as revolutionary by some, panned as threat to reps, way of promoting 'distress' sales by others

"Hot- Net," an electronic communications system that links buyers and sellers of me- dia time via an IBM personal computer, went on line last month after two years of development. The system, depending on who's talking about it, was designed to either revolutionize the time -selling busi- ness or antagonize the station rep business. Either way, Hot -Net has caused something of a stir since plans for its development were announced almost three years ago. Hot -Net comes from the New Canaan. Conn. -based Info -Edge Corp., a company headed by Duane Loftus, president, and John Lucas, chief operating officer. Both Hot -Net President -CEO Duane Loftus and Chief Operating Officer John Lucas are former McCann -Erickson Worldwide executives. Hot -Net Instant works as follows: Every the sale with the buyer via computer. Spots Hot -Net is currently serving a dozen radio morning subscribing sellers enter available entered in Hot -Net Instant are cleared daily and TV stations and has agreements to install inventory for the next one to three days into from the system at 3 a.m. ET. the service at 15 more. Loftus said that one the system. Ratings information, prices and Avails on Request, an agency- oriented unnamed network owned and operated group details about the inventory offer are includ- system, is designed to reduce the time and has just signed on. Advertising agencies that ed in the subscriber's entry. The Hot -Net paperwork for media buys. Subscribing have signed on include DMB &B, BBD &O, buyer can enter his request into the system buyers enter whatever they desire in a buy Chiat/Day and Ross Roy. Subscriber fees for and Hot -Net Instant will sort through the and the system sends it off to time -selling the service include a one -time $250 installa- current inventory. If something grabs the subscribers in search of a match. Negotia- tion fee and on -line charges. Info-Edge does buyer's eye he can then enter a buy order tions about rates can be done either through not take any commissions, choosing instead which will be transmitted to the Hot -Net the system or through conventional means. to charge a monthly service fee based on network. From there, Hot -Net transmits the The Electronic Mail system allows all marketplace. Loftus expects earnings of $4 order to various stations, which can confirm subscribers to send out general information million by the end of 1992. Loftus got the idea for Hot -Net about three years ago when he and Lucas were at McCann -Erickson working on corporate pro- jects. One of the projects, titled "the agency of the future," found Lucas, as director of Kelly Callan, Fred Kalil, Dick Paye, office automation, developing McCann's Dick Beesemyer and Frank Kalil worldwide electronic mail system. Hot -Net, according to Lucas, is a "sim- ple concept" that allows subscribers to buy will be at and sell time on a computer screen. Using specially designed software, subscribers ac- cess the mainframe computer of the Hot - Net Network via telephone, making it a ATLANTA MARRIOTT MARQUIS "faster, more foolproof and confidential way of communicating." Loftus compares for the N.A.B. it to the "Saber" system that travel agents use to connect customers with flights. Please phone for a confidential appointment After validating the concept, Info -Edge looked for finanical support. "We made the mistakes all young companies make and Radio, TV and CATV Brokers went to investment bankers," said Loftus. The investment bankers, he said, were in- Appraisals, Media Investments, Consulting terested in the company, but the company did not want to have to give up control to keep their interest. Info -Edge then devel- oped an investor strategy targeting industry people and raised $1 million. Some of the "industry captains" linked to Hot -Net in- clude Ed Ney, former chairman of Young & Rubicam and currently ambassador to Canada; Interep Chairman Ralph Guild: Outlet Communications Chairman Dave Henderson, and former MMT Inc. founder turned Hot -Net president Gary Scollard. Info-Edge offers three different Hot -Net Kalil & Co., Inc. systems: Hot -Net Instant; Hot -Net Avails 3444 North Country Club Tucson, Arizona 85716 (602) 795 -1050 on Request, and Hot -Net Electronic Mail.

Broadcasting Mar 19 199C 71 about themselves, including program term survival. Like Loftus and Lucas, Hen- changes, ratings, market facts and research derson does not see Hot -Net as a rep re- data. Electronic mail is a 24 -hour, 7 -days- placement, although he does think that the Group W's Werner a-week service. It can, according to Info - industry may need change-change which Edge, "virtually eliminate the frustrations he says reps have been slow to recognize. preaches gospel of created in the traditional media buying/sell- "The rep of the future will not only contin- ing system by missed telephone calls, de- ue to be a purveyor of inventory but, in seamless marketing layed or misdirected mail, different time some respects, a data center." Says advertising plan of the future zones and busy As for fear people." the of computers replacing will utilize multi -media strategy As a security measure, the Hot -Net sys- people, Henderson said that Hot -Net can be uses for subscribers that pre- without tem passwords used destroying the buyer -seller rela- "Seamless marketing," a mixed media vent stations from seeing data listed by oth- tionship. "In this day and age most every- selling concept involving radio, television er stations. thing a is computer screen. buyer uses on a and print, is the advertising method of the Reaction to Hot Net in general, and Hot - Why send someone to the buyer when the future, according to Lloyd Werner, Sr., Net Instant in particular, has been less than buyer often already knows the information or vice president, sales and marketing, Group enthusiastic in some circles. Many rep can look at a screen and get it ?" W Satellite Communications. "An adver- firms, right or wrong, see Hot -Net as a Scollard said that Hot -Net has made tiser shouldn't have to go to six or seven threat to the business and the Instant line as "significant progress" in changing the different sources" to get its message a way of promoting "distress" sales. In reps' attitudes toward Hot -Net. "It's a fact across, Werner told a gathering of the New 1989, Loftus and Hot -Net were barred from of life that no one wants the reps out of the York Television Academy. the Television Bureau of Advertising con- business," Scollard said, adding that peo- Werner explained how seamless market- vention. Rep firms, not pleased with Loftus ple "still want the middle man." All Hot - ing can provide an "opportunity for adver- concept, passed a or his resolution cancel- Net does, Scollard said, is to make spot tisers to reach a specifically targeted audi- ing both his convention and hotel registra- easier to buy at the agency level because the ence with a single message." Using the tion. Loftus did get into the convention, but system is more cost effective and allows milieu of country music as his example, only after threatening collusion lawsuits. At reps to spend more time selling the medium Werner delineated Group W's five specific the time of the convention, Petry President instead of delivering avails at the agency media vehicles: The Nashville Network; was Dave Allen quoted as saying "it [Hot- and planner level. TNNR, a radio programing service that de- Net] stinks." Looking back on the TVB convention buted in December 1988; Country America Petry Executive Vice President Harry debacle, Loftus said that there was an initial magazine, first published in October 1989; Stecker said Petry's position regarding Hot - misunderstanding between Hot -Net and the a new ad- sponsored 900 number, "1-900 - Net is a philosophic one. "We don't be- reps. "Hot- Net," said Loftus, "was not FUN-TNN," and Request -TV, the pay -per- lieve that electronic sale of a product en- designed to bypass reps." view service. hances the product." Stecker added that he Not all reps are antagonistic toward Hot - TNN, available in more than 48 million to the it thinks Hot -Net Instant gives the edge Net and the changes may bring. Katz households, is the "number -one source of and Television Peter said buyer and that "wholesaling discount- President Goulazian country music in the U.S. today," said ing is detremental to the industry." As for that the concept of a Hot -Net -like system is Werner. Celebrating its seventh anniversary the idea of Hot -Net, or something like Hot - good for business. With regard to Hot -Net this month, TNN will carry the benefit con- Net, replacing rep firms, Stecker said: specifically, Goulazian said that Katz is cert, Farm Aid, on April 7, Werner said. "You would not go to a computer screen more interested in whether reps would be TNNR airs live from Nashville 24 hours symptoms, what's my and say `Here are my part of the design. a day. It is heard on 55 stations, and has a go to a vice illness ?' You'd doctor." Bob Lions, president/regional exec- potential reach of 23 million households, Hot Indeed, part of -Net's public relations utive, Interep Radio Store, said that some said Werner, who expects those numbers to problem is that its initial pitch left the im- people have only looked at the downside of increase to 100 stations and 45 million pression that reps were now out of the loop. how Hot -Net might change the status quo households by the end of 1990. "It was marketed in a poor way," said Ray and are ignoring the fact that the reps can Country America magazine is a joint Johns, executive vice president, Seltel Inc., use Hot -Net to list specials, unwired net- venture between Meredith Corp., Opryland adding that Hot -Net meant direct deals be- work proposals or information from buyers. USA and Group W. Its subscribers have tween the seller and the buyer. "Agen- Some reps, according to one rep compa- increased from 400,000 at the time of its cies," he added, "should be the ones who ny head, don't recognize that changes in the debut to 600,000, Werner said. Request TV to Hot subscribe -Net." rep business are inevitable. "Let's shape is now in close to 6 million of 14 million The reaction by some reps to Hot -Net the world around us, instead of sitting back addressable households. came as no surprise to Info -Edge backers. and letting a third party come in and shape Werner described what he sees as poten- Dave Henderson said that the rep industry it," the executive said, adding that if "reps tial cross media opportunities for advertis- has not embraced electronic data transfer sit back, it will be the end of the rep busi- ers, made up of four windows. The first because they see it as a threat to their long- ness." -JF involves an artist's concert tour sponsored by that advertiser, with the final date as a pay -per -view event. Other elements of the first window would include the use of a proof of purchase label for a pay -per -view In vesting in Radio 1990 event discount. Window two would include an edited version of the pay -per -view concert on Now Available! TNN, with the sponsor getting 50% of the ad time, billboards and in-show signage. The premier investment guide to the radio industry, Included in window three is a home vid- eotape of the concert with sponsor mes- covering all 260 Arbitron -rated markets. sages, and the video used in merchandising E as a premium for the sponsor. For free brochure, call (800) 323 -1781 Window four involves foreign distribu- c= tion with a sponsor message in all exhibi- or (703) 478 -5873 tions. BIA Publications, Inc. In addition to country music, seamless marketing can also be utilized for sports, news and children's programing, said Wer- ner. -RG

Broadcasting Mar 19 1990 72 Da eboo

Continued from page 28. April 18- Digital audio production demonstration and Bob Priddy, past RTNDA chairman. Holiday by New England Digital, sponsored by Society of Inn on the Lake, Lake of the Ozarks, Mo. Informa- gency, Long Beach, Calif. Information: Rachel Broadcast Engineers, chapter 15. New York Times tion: Nan Siemer, (314) 449 -4141. Ambrose, (213) 746 -1200. building, New York. Information: David Bialik, April 20-21-Florida Associated Press Broad- (212) 752 -3322. April 7- Virginia UPI /Radio -Television News Di- casters 42nd annual meeting and awards lun- rectors Association region 13 conference. Speak- April 18- 19- Center for Communications semi- cheon. Airport Holiday Inn, Orlando, Fla. Informa- er: Virginia Governor Doug Wilder. Virginia Beach. nar, "Doing the Right Thing: Minorities in the Corn - tion: Chris MacGill, (305) 594-5825. Information: Georgeann Herbert, (804) 446 -2711. munications Industries." Center, New York. Infor- April 20- "Urban Poverty in the 1990's," mation: Lisa Weaver, (212) 836 -3050. 22- April 9- Deadline for comments on the domestic economics conference for journalists sponsored telecommunications infrastructure to National April 18- 20-Broadcast Financial Management by Foundation for American Communications, Telecommunications and Information Adminis- Association 30th annual convention. Hyatt Regen- Ford Foundation and Los Angeles Times. Los tration. U.S. Department of Commerce, NTIA, cy, San Francisco. Information: (708) 296-0200. Angeles Midtown Hilton, Los Angeles. Inforamtion: Washington. Information: (202) 377-1551. (213) 851 -7372. April 18- 20- Virginia Cable Television Associa- April 9- Pittsburgh Communications Founda- tion 24th annual convention. Cavalier hotel, Virgin- April 20-25 -MIP -TV, international program mar- tion eighth annual media month luncheon. Speak- ia Beach. Information: (804) 780 -1776. ket. Palais des Festivals, Cannes, France. Informa- er: Carole Simpson, ABC News correspondent tion: (212) 750 -8899. and anchor. Vista International hotel, Pittsburgh. April 18- 21-National Broadcasting Society/Al- Information: (412) 244 -4528. pha Epsilon Rho national convention. Sheraton April 21-Radio- Television News Directors Asso- World Resort, Orlando. Information: John Lopi- ciation region two conference. Speakers include April 12- Federal Communications Bar Associa- collo, (803) 777 -3324. RTNDA President David Bartlett. Los Angeles. In- tion luncheon. Speaker: FCC Commissioner An- formation: Bill Yeager, (213) 462 -6053. drew Barrett. Washington Marriott, Washington. April 18- 22-Religious Communication Congress "once -a- decade international /interfaith event," April 21 -13th annual Great Lakes Radio Con- April 12- Regional cable sports panel, sponsored featuring seminars and workshops and exhibits ference. Central Michigan University, Mount by International Radio and Television Society from broadcasting, production, music, publishing, Pleasant, Mich. Information: (517) 774 -7173. sports division. Mark Goodson Theater, New York. fund raising, computer and satellite. Opryland ho- April "Press Problems of the 90's: A Project Information: (212) 867 -6650. tel, Nashville. Information: (317) 236 -1585. 21- Watchdog Debate," sponsored by Society of Pro- April 12- 13- "Newsroom Technology: The Next April 19-Ohio State Awards presentation cere- fessional Journalists, Washington chapter, and Generation," technology studies seminar for me- mony and luncheon. National Press Club, Wash- National Press Foundation. National Press Club, dia professionals sponsored by Gannett Center ington. Information: Phyllis Madry, (614) 292 -0185. Washington. Information: Phil Robbins, (202) 994- for Media Studies. Gannett Center, New York. In- 6225. formation: (212) 280 -8392. April 19-20 -SPAN "Capitol Experience" semi- nar "to provide cable operators with insight into April 22-25 -First national pay -per -view conven- April 13-14 -12th annual Black College Radio the network's programing philosophy, reasons to tion, sponsored by Cable Television Administra- Convention, sponsored by the National Associa- carry C -SPAN and ways to promote it among their tion and Marketing Society. Theme: "Creating the tion of Black College Broadcasters. Luncheon general audience." C -SPAN headquarters, Wash- Reality." Hilton, Walt Disney World Village, Orlan- speaker: FCC Commissioner Andrew Barrett. Pas - ington. Information: (202) 737 -3220. do, Fla. Information: (703) 549-4200. chal's hotel, Atlanta. Information: Lo Jelks, (404) April 19- Law: Revisiting 523 -6136. 20- "Cable Television April 23 -NATPE Educational Foundation's the Cable Act," seminar co- sponsored by Practis- fourth annual regional seminar, "Meeting the New April 13- 14- National Association of Hispanic ing Law Institute and California Continuing for Audience." Westin hotel, Dal- Journalists job fair, during NAHJ eighth annual Competition Our Education of the Bar. Hotel Meridien, San Fran- las. Information: (213) 282-8801. conference and expo. San Francisco. Information: cisco. Information: (212) 765-5700. (202) 783-6228. April Alistair April 19-21 -New Mexico Broadcasters Associ- 23 -Royal Television Society April 15- Deadline for entries in awards contest ation annual convention. Ramada Classic hotel, Cooke inaugural lecture, to be delivered by Robert for diplomatic correspondence, consumer journal- Albuquerque, N.M. Information: (505) 299 -6908. McNeil, of McNeil-Lehrer NewsHour, on "The ism, newsletter journalism, Washington correspon- Made -for -TV World." Cooper Union Great Hall, dence and regional reporting, sponsored by Na- April 20 -NATPE Educational Foundation's New York. Information: (212) 603 -6565. tional Press Foundation. Information: (202) 662- fourth annual regional seminar, "Meeting the New 7523. Competition for Our Audience." Westin hotel, Chi- April 24-innovation in Telecommunications: Is cago. Information: (213) 282 -8801. It Working ?" Marconi Fellowship symposium spon- April 16- Deadline for applications for BROAD - sored by Smithsonian Institution. National Muse- April 20-21 -Texas AP Broadcasters annual con- CASTING-Taishoff seminar for mid -career radio um of American History, Carmichael Auditorium, vention. Worthington hotel, Fort Worth. Informa- and television professionals. Information: Deborah Washington. Information: (718) 260-3280. Colky, (312) 922 -7424. tion: Diana Jensen, (214) 991 -2100. April 16- 19-Supercomm '90, jointly sponsored April 20-21-Radio -Television News Directors April 24-Society of Cable Television Engineers, by U.S. Telephone Association and Telecommuni- Association region six conference. Speakers in- Chattahoochee chapter, meeting, featuring BCT/E cations Industry Association, and International clude Douglas Edwards, formerly of CBS News, testing. Perimeter North Inn, Atlanta. Information: Conference on Communications, sponsored by Communications Society of the Institute of Elec- trical and Electronics Engineers. Georgia World Congress Center, Atlanta. Information: (202) 835- 3100. EAST "25 YEARS EXPERIENCE GOES INTO EVERY SALE" April 17- "Upfront '90," ASTA syndication confer- 500 East 77th ence, sponsored by Advertiser Syndicated Televi- Street sion Association. New York Hilton, New York. In- Suite 1909 formation: (212) 245-0840. New York NY 10021 April 17- "Scoop or Snoop? The Press and Pri- (212) 288-0737 vate Lives," one in American Forum series spon- WEST sored by American University School of Commu- nications. Kay Spiritual Life Center, AU campus, 9454 Wilshire Boulevard Washington. Information: (202) 885 -2058. Suite 600 April 17New Jersey Broadcasters Association Beverly Hills CA 90212 annual engineering conference. Rutgers Universi- (213) 275 -9266 ty Continuing Education Center, New Brunswick, N.J. Information: (201) 247 -3337. TV RADIO CABLE APPRAISALS April 18-New Jersey Broadcasters Association semi -annual sales seminar. Rutgers University Continuing Education Center, New Brunswick, N.J. Information: (201) 247 -3337.

Broadcasting Mar 19 1990 73 Dick Ámell, (404) 394 -8837. April 27 -29 -Radio Advertising Bureau sales communications and Information Administra- April 24-25-Ohio Association of Broadcasters university, designed for salespeople with fewer tion on the globalization of mass media. U.S. spring convention. Dayton Stouffers, Dayton, than two years sales experience. Dallas. Informa- Chamber of Commerce, NTIA, Washington. Infor- (212) -4800. Ohio. Information: (614) 228 -4052. tion: 254 mation: (202) C77 -1551. April 25- International Radio and Television So- May 13.15 -New Jersey Broadcasters Associa- ciety newsmaker luncheon. Panelists: Paul Taglia- na tion 44th annual convention. Bally's Grand hotel bue, commissioner, National Football League; May and casino, Atlantic City, N.J. Information: (201) Francis Vincent Jr., commissioner, Major League 247-3337. for in Baseball; David Stern, commissioner, National May 1- Deadline entries fifth annual "Ser- vice to Children Television Awards," sponsored by May 14-New Hampshire Association of Broad- Basketball Association. Waldorf-Astoria, New casters sales seminar. Sheraton Wayfarer Inn, York. Information: (212) 867-6650. National Association of Broadcasters. Informa- tion: (202) 429-5350. Bedford, N.H. April 25- "Keeping Secrets: Justice on Trial," May 15-International Radio and Television Sc- conference sponsored by Society of Professional May 3- 4- National Association of Telecom- munications Officers and Advisors regional tele- ciety annual meeting and Broadcaster of the Year Journalists and Association of Trial Lawyers of receive communications conference. Theme: "Telecom- Award luncheon. ABC's Hugh Downs to America. Westin hotel, Washington. Information: award. Waldorf- Astoria, New York. Information: Marsha Hahn, (312) 922 -7424. munications: Decade of Impact." Loews Annapolis hotel, Annapolis, Md. Information: (202) (212) 867-6650. April 26- "Program Promotion /How Are We Doing 626 -3170. May 17 -Radio Advertising Bureau regional at Promoting Ourselves ?" sponsored by Cable May 4- "AM Only Day," sponsored by Georgia sales training workshop, "dramatizing radio's Television Administration and Marketing Soci- competitive advantages against other media, and ety, New York City chapter. Warner auditorium, Association of Broadcasters. Macon College audi- torium, Macon, Ga. Information: (404) 993 -2200. ways radio salespeople can accentuate radio's Rockefeller Center, New York. strengths in a media mix with other media, espe- April 26 -Radio Advertising Bureau regional May 7 -9 -Women in Cable and Denver Univer- cially newspapers." Pittsburgh. Information: (212) sales training workshop, "dramatizing radio's sity cable management program, "Marketing Poli- 254-4800. competitive advantages against other media, and cy and Strategy." Marriott Marquis, New York. In- formation: Nancy Ring, (312) 661 -1700. May 17- 20-American Women in Radio and Tele- ways radio salespeople can accentuate radio's vision 39th annual convention. Theme: "Media strengths in a media mix with other media, espe- May 8-Federal Communications Bar Associa- Power in the '90s." Capital Hilton, Washington. . cially newspapers." Atlanta. Information: (212) tion luncheon. Speaker: Gene Kimmelman, legis- sales uni- 254 -4800. lative director of the Consumer Federation of May 18-20 -Radio Advertising Bureau America. Washington Marriott, Washington. versity, designed for salespeople with fewer than April 27-NATPE Educational Foundation's two years sales experience. Richmond. Informa- fourth annual regional seminar, "Meeting the New May 8-Society of Cable Television Engineers, tion: (212) 254 -4800. Competition for Our Audience." Westin Peachtree Chattahoochee chapter, annual chapter meeting. 42nd hotel, Atlanta. Information: (213) 282 -8801. Perimeter North Inn, Atlanta. Information: Dick May 19- Presentation of annual Los Ange- Amell, (404) 394-8837. les Area Emmy Awards, sponsored by Academy April 27 -28- Nebraska AP Broadcasters Associa- of Television Arts and Sciences. Pasadena Civic tion convention, including annual awards dinner. May 10-11-C-SPAN "Capitol Experience" semi- Auditorium, Pasadena, Calif. Information: (818) Interstate Holiday Inn, Grand Island, Neb. Informa- nar "to provide cable operators with insight into 763-2975. tion: (402) 341 -4963. the network's programing philosophy, reasons to May 19-Radio general managers roundtable fo. April 27- Federal Communications Bar Asso- carry C -SPAN and ways to promote it among their 29- headquarters, small and medium markets, sponsored by Nation- ciation annual seminar. Kingsmill Resort, Williams- general audience." C -SPAN Wash- ington. Information: (202) 737 -3220. al Association of Broadcasters. Crescent hotel. burg, Va. Information: Jean Kiddoo, (202) 944- Phoenix. Information: (202) 429 -5420. 4834. May 11-Deadline for comments to National Tele- May 19- 22- CBS -TV annual affiliates meeting. Century Plaza, Los Angeles. May 20- 23-National Cable Television Associa- tion annual convention. Atlanta Convention Cen- ter, Atlanta. May 20- 25- "Teaching Fellowship in Broadcast Journalism," seminar sponsored by Poynter Insti- YOUR SUCCESS tute for Media Studies. Poynter Institute, St. Pe- tersburg, Fla. Information: (813) 821 -9494. May 21 -24-Tenth Nebraska Videodisk Sympo- sium, "A Decade of Development," sponsored by IS OUR BUSINESS. Nebraska Videodisk Design /Production Group, University of Nebraska-Lincoln and KUON -TV. Nebraska Center for Continuing Education anc Middle market The Greyhound Cornhusker hotel and conference center, Lincoln. communication Corporation, we Neb. Information: (402) 472 -3611. competitive companies often offer May 22 -23- Luxembourg Media Summit, find that when it rates and flexible transAtlantic dialogue on financial, economic and comes to borrow- lending guidelines policy aspects of television and radio, designed ing money for which allow us to for broadcasters, program producers, bankers acquisition or structure loans to and advertisers. European Center, Kirchberg, recapitalization, accommodate your Luxembourg. Information: (352) 45- 84-73. financial institu- special situation. If May 24- Deadline for reply comments to Nation. tions simply aren't your financial al Telecommunications and Information Admin- in tune with their institution says "no" istration on the domestic telecommunications in- special situation. when you need to frastructure. U.S. Department of Commerce, NTIA. But at Greyhound hear "yes :' call Washington. Information: (202) 377 -1551. Financial, you're MATT BREYNE May 25- Deadline for entries for syndicated pro- assured of serious (602) 248 -2808 grams in 42nd annual Prime Time Emmy Awards consideration from specialists ,OCNpS sponsored by Academy of Television Arts and who CHRIS WEBSTER Sciences. Information: (818) 953-7575. pSIOI. C (602) 248 -6955 approve the financing THROUGH SERVICE May 28 -June 2- American Film and Video Festi- you need to succeed. or JEFF KILREA val, sponsored by American Film and Video As- Backed by the multi -billion (312) 855 -1900 sociation. San Francisco. Information: (312) 484- dollar resources of 1 Chicago Office. 4000. May 31- Deadline for entries in National Associa- tion of Broadcasters Crystal Radio Awards com- Greyhound Financial Corporation petition. Information: (202) 429 -5420. A Greyhound Company r=1 June Greyhound Tower -1160 Phoenix, Arizona 85077 June 1 -3 -Chesapeake AP Broadcasters Asso-

fì 'csrc-s''q Var 19 '99'9 74 ciation annual convention. Dunes Manor hotel, Ocean City, Md. Information: (301) 539-1772. June 3-6-NBC-TV annual affiliates meeting. J.W. Marriott, Washington. June 3.6-Cable Television Association of Mary- LOCK THE DOORS, WALK AWAY, land, Delaware and the District of Columbia an- nual spring meeting. Ocean City, Md. Information: (301) 266-9111. June 3-6- Canadian Cable Television Associa- YOU'RE ON THE AIR... tion 33rd annual convention and "Cablexpo." Theme: "Bringing It All Home." Edmonton Conven- tion Center, Edmonton, Alberta, Canada. Informa- tion: (613) 232 -2631. June 3-9-11th Banff Television Festival, inter- national competition; conference of producers, broadcasters, directors and writers, and co-pro- duction marketplace. Banff, Alberta, Canada. In- formation: (403) 762 -3060. June 3-15- Annenberg Washington Program sixth annual faculty workshop in communications policy. Annenberg offices, Willard Office Building, Washington. Information: (202) 393 -7100. June 6- 8-APRS '90, 23rd international exhibition of professional recording equipment, sponsored by Professional Recording Association. Olympia 2, exhibition center in London. Information: (0923) 772907. June 7- 9- National Association of Telecom - munications Officers and Advisors regional tele- communications conference. Driskill hotel, Austin, Tex. Information: (202) 626-3170. June 8-Center for Communication annual award luncheon, honoring Thomas Murphy, chair- man, Capcities /ABC. Plaza hotel, New York. Infor- mation: (212) 836 -3050. June 8- 9- NBC -TV affiliate promotion directors conference. Bally's, Las Vegas.

June 8-9- Seventh annual BROADCASTING - Taishoff seminar for mid -career radio and televi- sion professionals, sponsored by Society of Pro- fessional Journalists. Speakers: Ed Fouhy, formerly with CBS News; Deborah Norville, co- host, NBC's Today, and David Gelber, producer, CBS's 60 Minutes. NBC Tower, Chicago. Informa- tion: Deborah Colky, (312) 922 -7424. June 9-12-American Advertising Federation national advertising conference, including national ADDY awards presentation (June 10, Kiel Auditori- um, St. Louis). Marriott Pavilion, St. Louis. Informa- tion: (202) 898 -0089. June 9-15-Notre Dame Executive Management Development Seminar exclusively for radio station owners, general managers and sales managers. South Bend, Ind. Information: National Association of Broadcasters Radio Office, (202) 429 -5420. June 10-13- Broadcast Promotion and Market- ... Because We're On The Job ing Executives and Broadcast Designers Associa- tion annual conference, including presentation of The National Supervisory Network is your duty operator 24 hours a day, seven Gold Medallion Awards. Bally's, Las Vegas. days a week, providing: June 10-14 -Radio Advertising Bureau manage- ment development program. Wharton School of FCC & FEMA Compliance for an Off- Premise Control Point A Licensed, Trained, Business, University of Pennsylvania, Philadel- Experienced Operator on Duty Transmitter Monitoring & Command Emergency phia. Information: (212) 254 -4800. Broadcast System Monitoring & Command Security & Fire Alarm Monitoring June 11- Broadcasting /Cable Interface IV, tele- Complete Operations Logs- Readings Every 30 Minutes Trend Analysis Reports communications policy seminar sponsored by BROADCASTING magazine and Federal Com- for Your Engineer An On -Line Broadcast Data Base Optional Private Data munications Bar Association. Westin hotel, Sub -Networks for Station Groups Optional CD Quality Digital Audio Sub -Networks Washington. Information: Patricia Vance, (202) 659 -2340. We supply the satellite and June 11- 13-New York Festivals, comprising In- computer equipment for the basic data ternational Radio Festival and International Adver- link as part of our regular service fee: tising Festival, featuring screenings and awards $1.09 per hour. banquet. Sheraton Center hotel, New York. Infor- mation: (914) 238-4481. For Information NATIONAL June 11- 14-ABC -TV annual affiliates meeting. Century Plaza, Los Angeles. SUPERVISORY June 11- 14-Second management seminar for 1 (800) 345 -VSAT NETWORK SM broadcast news directors, sponsored by Radio - Television News Directors Association and Uni- NATIONAL OFF- PREMISE CONTROL AVON, COLORADO versity of Missouri School of Journalism. Univer- sity of Missouri, Columbia, Mo. Information: (314) NAB Booth #7022

?roadcaslry Var '9 '996 75 KVOL -FM Opelousas, LA (BAPH9002I3HM; 105.9 Atlanta. both Georgia; WMGY(AM) Montgomery, AL; U)- Granted app. of assignment of license from Mid - mhz; 3 kw; ant.: 111 ft.)- -Seeks assignment of license WNAP(AM) Norristown, PA; and WCOS -AM -FM Colum- Pacific Broadcasting Co. to Li Hing Mui Inc. for 5190.000. from R &D Partners to Cavaness Broadcastine Inc. for bia. SC. Filed Feb. 7. Seiler is headed by Michael and Patricia (.inch Rimer i.

Inc., Terrell Hills, TX KIXA(AM) KKIS Diamond Broadcasting of Services California Inc., Pittsburg, CA KLLB(AM) KZZI Western Broadcasting, West Jordan, UT BROADCAST DATABASE BROADCAST DATA SERVICES KNGN(AM) KICX The Lutheran Church /Missouri Computerized Broadcast Service 081Iw0Ple Synod, McCook, NE MAPS Including Data Base Allocation Terrain Shadowing Studies KNHN(AM) KFKF Broadcasting Inc., Kansas City, Coverage Terrain Profiles Allocation Studies Directories 4 Dir. of Wolfer. Lenore 5 Johynen. Inc. KS PO. Box 30730 301-652-8822 703 -5666 800-368 -5754 824 KNUS(AM) KBXG Boulder Broadcasting Corp., Bethesda. MD 20814 FAX:703-824-5672 Denver KPMX(AM) KAMJ Professional Broadcasting Inc., UNUSED CALL LETTERS Phoenix, AZ MAILING LABELS *Talehich,tnc- BROADCAST CONSULTANTS AND ENGINEERS KSKE(AM) KSPN Vail -Aspen Broadcasting AM FM TV Ltd., FCC Apo ^=aeons ana Fe,a Enyaeenng Frequency Searches and Coo,d,nabon Vail, CO Tower Erecion and Ma,nlenance datawonld Faomy Design and Consuuciyn KTLG(AM) KHYM Fairchild Communications Inc., 301- 652 -8822 800- 368 -5754 KENNETH31315 W HDEHN 234170 MK', Ae Gilmer, TX 13131 Shi -6873 Dea,bpn Mi 48124 KTMR(AM) KVOJ H. Z. International Corp., Edna, TX LI/e `R. 1 darawoPld MAPS KWAS(AM) KSSC Saturn Communications Inc., . Radio and Television System Design Joplin, MO Transmitter and Studio Installation TERRAIN SHADOWING KYZS(AM) KDOK Microwave and Satellite Blue Jay Productions, Tyler, TX POPULATION DENSITY Engineering and Installation KZEP(AM) KRNS Texas Lotus CONTOUR COVERAGE Corp., San 627 Boulevard 30' 1 652 -8822 368-5754 Antonio, TX 1800) 201 -245 -4833 Kenilworth, NJ 07033 KZSN(AM) KLEO Southern Skies Corp., Wichita, Shoolbred Engineers, Inc. KS inc. Structural Consultants WBYG(AM) WBNN Union City Radio, Union City, Sainiess, IN Towers and Antenna Structures New Towers, Antenna Structures WHWY(AM) WAIA Engineering Studies, Modifications Robert A. Shoolbred, P.E. Visitor Information Radio of Inspections, Erection, Appraisals Florida Inc., St. Augustine Beach, FL North Wales, PA 19454 1040 Mormon Ihve 215 699 -4871 FAX 699 -9597 Charkvon,S.0 j9g1) (NMI 5i7-M81 WIBR(AM) WKJN Southern Communications Inc., Baton Rouge Space Segme,t WJOE(AM) WJBU Asterisk Broadcasting Inc., Port SG Communications, Inc. Twr-n &rounds St. Joe, FL F, -ed and Faen,ote TV/FM RF Systems Specialists WKTX(AM) WLND Trumbull County Broadcasting RF System Measurements Tower Erection & Maintenance Pittsburgh Corp., Cortland, OH Tucson, AZ 1- 800 -824-7865 International Teleport WLIF(AM) WFBR Infinity WLIF Inc., 1- 800 -874-5449 Tampa, FL Baltimore e00-634-6530 WLLR(AM) WMRZ Mississippi Valley Broadcasting Inc., Moline, IL Engineering WMKM(AM) WBTI Bell Broadcasting Co., Taylor, KLINE TOWERS and WI Towers, Antenna Structures Consulting Engineering & Installation WOTA(AM) WJFL John H. Pembroke, Vicksburg, P.O. Box 1013 SYSTEM. FACILITY DESIGN AND PROJECT MANAGEMENT FOR NEW AND REBUILDING MS Columbia, S.C. 29202 FULL POWER Tv STATIONS. ALSO HDTV. Tel: 803 251-8000 - FAX 251-8080 WROO(AM) WAES Tenore DIGITAL. POST PRODUCTION. CORPORATE Broadcasting Co., (5131777.0037 CINCINNATI.OHIO Charlotte, NC WSTT(AM) WLOR Thomasville Radio Inc., LDL Thomasville, GA aCOMMUNICATIONS, Inc. WXPQ(AM) WCZE Webber College Inc., Babson RF DESIGN & INSTALLATION SPECIALISTS Ar;noo inc. ENGINEERS 9 MANUFACTURERS OF Park, FL STATE LARCAN SOLID TRANSMITTERS SOLut STEEL TOWER STRUCTURES ALAN DICK ANTENNAS & COMBINERS PHONE 219 -936 -4221 WYGO(AM) WQXM Quality Broadcasting Inc., LEBLANC & ROYLE TOWER SYSTEMS FAX 219- 936.6796 Gordon, GA 14440 CHERRY LANE CT. LAUREL MD 20707 P.O. Box 128. 1200 N. Oak Rd TEL: 301-498 -2200 FAX: 301. 498.7952 Plymouth IN 46563 Existing FM's

KCGL(FM) KFGL Radio Property Ventures - Cheyenne, Inc., Diamondvílle, WY New towers. transmitter buildings. earth stations. turnkey site development. K100-FM KIQQ Eneida Orchard, Lenwood, TRANSMISSION STRUCTURES LTD. CA KKHT(FM) KWTO Cole Media, Inc., Springfield, TOWER ENGINEERING SERVICES Tower Structures, Inc. Regialered Profeuionol Engineer MO 1869 Avenue INSPECTIONSANALYSISMOD IFIUTIONS Nirvana Chula Vista, CA 92011 KOCD(FM) 519421 -1181 KSSC Saturn Communications Inc., P. o Box 907 Vinild, OK 74301 Ria: 619:421-0533 Llc. No. 254513 (9181 256-7883 FAX 19181 256-2558 Columbus, KS WADS -FM WSNV Nelsonville TV Cable Inc., INSTALLATION SERVICES Nelsonville, OH Tj WEGW(FM) WZMM Wheeling Radio Co., TOWER & ANTENNA SPECIALISTS 142/4IT4 Wheeling, WV NEW INSTALLATION. REPAIR. MAINTENANCE, or INSPECTION in1e11tlen Den Factory Tinned TecNM4len Fou, WEOS(FM) WEOS -FM The Colleges of the Fully 8,M.0 E 'mewed Englmulrg I PES1c.tion Sudoort SERVING BROADCASTERS Seneca, Geneva, NY CENTRAL TOWER INC. FOR OVER FORTY YEARS P 0 BOA 130 Newburgh. IN 4T836 (phone) 812453 -0595 (405) 946-5551 WEZE -FM WNRJ Salem Media of Pennsylvania Inc., Pitsburgh, PA Professional Cards

du Tier Lundin & Rackley, Inc. LOHNES & CULVER COHEN, DIPPELL A Subsidary o( AD. Ring. P.r' 5. ...n> SuaAlPar/nKa rnsowboom Consulting Redio -TV Engineers and EVERIST, P.C.

1158 15th. St. , 1019 19th Street, N.W., Suite 300 CONSULTING ENGINEERS N.W. Suite 606 CONSULTING ENGINEERS Washington, D.C. 20036 7901 VARNW000 COURT Washington , D.C. 20005 1300 L STREET. N.W. SUITE 1100 VA 22153 Telephone: 202-223-6700 SPRINGFIELD. (202) 296 -2722 Rùhalgton, D.C. 20005 Umber AFCCE 1703) 569 7704 MEMBER .AFCCE (202) 898 -0111 Slnc pe4 UenbeJ AFCCE Mema.. AFCCE

SILLIMAN AND SILLIMAN & Johnson, Inc. Moffet, Larson ANDRUS AND ASSOCIATES, INC. HAMMETT & EDISON, INC. 8121 Georgia Aea #700 Consulting Telecommunications Engineers ALVIN H. ANDRUS, P.E. CONSULTING ENGINEERS Silver Spring, MD 20910 Two Skyline Place, Suite 800 Box 280068 ROBERT M SILLIMAN, P.E 5203 Leesburg Pike 359 SCOTT DRIVE San Francisco, California 94128 SILVER SPRING, MO 20904 (3011 589.8288 Falls Church, VA 22041 THOMAS B. SILLIMAN. P.E. 824 -5660 301 384.5374 HE(415) 342 -5200 18121 8539754 703 FAX:703-824 -5672 Me,be AFCCE (202) 396 -5200 Member AFCCE Member AFCCE Member AFC( I

Jules Cohen & Associates, P.C. CARL E. SMITH VIR JAMES E. Consulting Electronics Engineers CONSULTING ENGINEERS CONSULTING ENGINEERS Harold Munn, Jr., Suite 600 AM -FM-TV Engineering Consultants Applications and Field Engineering & Associates, Inc. 1725 DeSales, N.W. Frequency Complete Tower and Rigging Services Cnmputeuzed Sueys Broadcast Lngmeering Washington, D.C. 20036 Consudarss Serving the Broadcust Industry 3137 W. Kentucky Ave. -80219 Box Telephone: (202) 659 -3707 for over SO Fran" (303) 937.1 900 220 Telecopy: (202) 659 -0360 Coldwater, Box 807 Bath, Ohio 44210 DENVER, COLORADO Michigan 49036 Member AFCCE Phone: 517- 278 -7339 (216) 659 -4440 .Member AFCCE & NAB

ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON F.W. HANNEL & ASSOCIATES SYSTEMS Consulting T,1KOmmumcalions Engineers CONSULTING ENGINEERS Registered Professional Engineers CONSULTING R. ENGINEERING 9049 Shady Grove Court 4226 Surrn AVE. N.W. 911 Edward Street Gaithersburg, MD 20877 250 West 57 Street SEATTLE. WASHINGTON 98107 Henry, Illinois 61537 New York. N Y 10107 301.921 -0115 2061 783 -9151: Facsimile: (2061 789 -9834 (309) 364-3903 (2121 2462850 Member AFCCE MEMBER AFCCE Fax (309) 364 -3775

STRUCTURAL SYSTEMS C. P. CROSSNO & ASSOCIATES JOHN F.X. BROWNE TECHNOLOGY. INC. D.C. WILLIAMS J. Cabot Goody. P.E. Consulting Engineers & ASSOCIATES, P.C. PRESIDENT 525 Woodward Ave. & ASSOCIATES, INC. TOWERS. ANTENNAS. STRUCTURES P.O. Box 18312 Bloomfield Hills, MI 48013 irr' New Tall Towers. Existing Towers 75218 M r. Meer v Studies. Analysis. Design Modiftcaltons, Dallas, Texas (313) 642-6226 Pos, crier Bo. rn Inspections. Erection. Etc (214) 669 -0294 Washington Office FOLSOM, CALIFORNIA 95630 61467 Elm Si . McLean. VA 22101 (70J) J56 -9765 (202) 293 -2020 (916) 933 -5000 Member AFCCE Member AFCCE

LAWRENCE L. MORTON ASSOCIATES SELLMEYER ENGINEERING PAUL DEAN FORD, P.E. OMMUNICATIONS TECHNOLOGIES INC. X231 MESA OAKS LANE 1{.01MINKAT id ESA OAKS CALIFORNIA 93436 Consulting Engineers BROADCAST ENGINEERING CONSULTANT R.R. 12, 351 LAWRENCE L. MORTON, P.E. P.O. Box 356 Box AM FM TV WEST TERRE HAUTE, INDIANA APPLICATIONS FIELD ENGINEERING McKinney, Texas 75069 47885 'LAAENCE M. BEVERAGE P.O. arJX NIA MEMBER AFCCE (214) 542-2056 LAURA M. MURAHI suaoN. NJ WOO 812- 535 -3831 1.69)193407/ FAX: Nen %tai24 (805) 733 -4275 / FAX (805) 733-4793 Member AFCCE Member AFCCE

cars Datei Corporation J. Ing,am ates EVANS ASSOCIATES RICHARD L. BIBY, P.E. e04,1 Assoc Consulting Communications Engineers COMMUNICATIONS ENGINEERING Specialists in SERVICES, PC. AM- FM- TV-LPTV- ITFS -Satellite FM Radio BROADCAST CONSULTANTS Broadcast Engineering Software Applications CONSULTING ENGINEERS Best Service Applications Inspections 216 N. Green Bay Rd. 6105 -G Arlington Blvd. Best Prices THIENSVILLE, WISCONSIN 53092 Falls Church, VA 22044 PO Box 73 Call Toll-Free Phan (414) 242-6000 (703) 534 -7880 (703) -7884 Fax Batesville. 534 Mississippi 38606 (800) 969 -3900 Member AFCCE 601 563 -4664 1515 N Cowl House Rd, Arlington, VA 22201

George Jacobs AFCCE & Associates, Inc. DON'T BE A STRANGER Contact BROADCASTING MAGAZINE Association of Consulting Broadcast Engineers To Broadcastmgs 117.323 Readers. !Display Federal Communications Domestic & International your Professional or Service Card here it will be 1705 DeSales St., N.W. seen by station and cable 1V system owners Consulting Engineers Member AFCCE and decision makers Washington, D.C. 20036 P.O. Boa 19333 1989 for availabilltiea 8701 Georgia Ave. Readership Survey showing 3 7 readers 20th Street Station Suite 410 MD per copy Phone: (202) 659 -2340 Silver Spring, Washington. DC 20036 (301) 587 -8800 20910 1703) 534-7880 See last page of Classified Section for rates. Classified Advertising closing dates. box numbers and other details.

HELP WANTED SALES News reporter,announcer: WEBR, Buffalo's Public All RADIO News station has an immediate opeing for a news reporter Trumper Communications is looking for experienced announcer. The successful applicant will have solid news HELP WANTED MANAGEMENT account executives for its newest acquisition, WLVK in judgement, strong writing ability and on -air skills and the Charlotte, North Carolina. If you have a minimum of two radio General manager. Initiale Public Radio Station KEDM. ability to package news effectively under deadline. years of radio selling experience. a proven sales track The requires at least two years experience in Experience in fundraising, grantsmanship, working with position record, desire upward mobility and want to be a part of radio news. A in Journalism or CPB, NPR, FCC. Salary commensurate with qualifications. college degree, especially one of radio's fastest growing companies, please send non- Application review begins immediately; continues until the Liberal Arts, is desireable. Resumes and return- resumes to WLVK Radio, 4701 Hedgemore Dr., Suite 801, able tapes to Leon Thomas, News Director. WEBR, 23 filled. Send resume, three confidential recommendations, is an Charlotte, NC 28209. Trumper Communications North St., Buffalo, NY 14202. No cans. please. WEBR is an official transcripts: Dr. William R. Rambin, Director. School equal opportunity employer and encourages minority and Mon- equal opportunity employer. of Communication, Northeast Louisiana University, female applicants. roe, LA 71209-0320. EOE/AA. Established Southeastern market leader wants aggres- HELP WANTED PROGRAMING in Heart- GM and GSM: Highly successful FM America's sive. hungry, sales TIGER as local sales manager. Must PRODUCTION & OTHERS winning land is looking for a GM and GSM to continue have previous management experience. ability to coach Resume Program director for suburban DC Country, includes tradition. Management experience desired. to inspire billers as well as new reps. and experienced morning personality. Experience a must. Resume/tape: R. Box E -21. EOE. record in a environment Strong track of sales competitive McKee, WPRW, Box 1460, Manassas. VA 22110. EOE. General Manager: WYMG, Springfield, Illinois. See our is a must! If you're in markets 60-100 and want to move send resume, references, etc. to Box E -26. display ad under "Help Wanted - Radio Management." up, SITUATIONS WANTED MANAGEMENT Saga Communications Inc. EOE. Sell vacation markets. Growing group specializing in Position your station where it counts! Professional radio broadcasting and cablecasting in tourist areas Station manager for growing market. AM/FM Combo broadcaster with over 26 years experience in sales, pro- seeks committed, career directed sales management and looking for successful sales manager ready for total re- graming and engineering can dominate your market. Ev- sponsibility. Send resume to: Michael Adams, KCIL/KJIN. account executives to staff new acquisitions. Must be erything I touch can turn to gold. Possible fulltime or marketing oriented and unable to comprehend the mean- PO Box 2068, Houma, LA 70361. EOE. consultant basis. Bill Elliot, 413-442 -1283. ing of the word "can't". Complete resumes to: Orr & Earls Sales manager for Midwest AM/FM. If you're currently Broadcasting, Inc., PO Box 486, Branson, MO 65616. Radio consultant! Specialist in sales, programing. station managing station with $7- 9.000,000 annual billings, this EOE. aquisitions, inventory & cost control, financial manage- will be a move up for you! Minimum one year sales man- ment and more. Experienced in both group and individua Sales person wanted for Raleigh/Durham's fastest grow- agement experience required. We're the established sta- ownership situations. Turnaround pro, bottom line orient- ing FM. Candidate must have 2 + years of experience with tions in our market. Excellent salary plus fringes. Send ed. Call R.P.M. Assoc.. 804 -227 -5197. resume to Box E -22 EOE. agency and direct clients. College degree preferred. Op- portunity for management for proven winner. Call 919- Take charge general manager available. Successful in Opportunity for general manager to join stable, growth 481 -1039. EOE. medium and major markets. Love turnarounds and re- minded group broadcaster. Strong sales background, builds, Group management and acquisitions experience. Immediate opening: Assertive, dedicated, self- starting, community involvement and commitment to "make the Excellent background and references. Relocate for quality home of goal -oriented person who can develop new business final move'. Reply in total confidence to office opportunity in top 75 markets. Dean Johnson 503-472- along with enhancing medium list, Letter with references Mid -America Radio Group. Box 1970, Martinsville, IN 1221. 46151. 317 -349 -1485. E0E. and resume to GM, WIJY-FM, PO Box 6988 Hilton Head Island, SC 29938. EOE. Winning GM. Excellent track record, references. Station General manager for small market, Northeast Combo. sale prompts this ad. Top 100 markets preferred, turn- Suburban NY station seeks an aggressive account exec- Position requires strong manager with proven small mar- arounds welcome. Discretion assured. 214-373 -2108. ket and sales management experience. Great growth po- utive. Active list. Contact Tom Arbon. 914 -747 -1071, tential and equity for the right person. EOE. Box E -31. WZFM, 444 Bedford Rd., Pleasantville, NY 10570. EOE. General manager with 18 years of successful small to medium market experience. 512-824-1282. Selling sales manager. AM /FM. 100.000 market. New Immediate opening: General sales manager with mini- facilities. Turnaround AM. Start-up FM. University, light mum three years radio sales experience and skills to bring Currently employed general manager of a very suc- industry, tourism, agriculture. Prosperous area. WTGC, great staff and station to "THE BEST" status. Voyager cessful AM /FM station in a small to medium market, seek- is PO Box 592. Lewisburg, PA 17837. EOE. Communications one of the Southeast's fastest-growing ing an equity position. I have the ability and drive to make radio groups. EOE. Resume to: D. J. Mitsch, VP /GM, your radio station grow in exchange for equity. Will consic- An established broadcasting group is growing and WWMG -FM, 1437 East Morehead St.. Charlotte. NC 28204 er any offer anywhere. Box E -44. looking for aggressive. self starting, sharp sales persons or Fax 704 -334 -9525. Rescue met 13 -year radio sales /sales management veter aspiring to be sales managers. Also sales managers who an seeks return to radio and exit from big -city life. Current- aspire to become general managers. Excellent opportuni- ly SM in allied field. Ideal candidate for medium/metro Gh exist in a multitude of markets, and a super benefit ties HELP WANTED TECHNICAL position. 55K minimum. 305 -770 -5149. package is being offered. Don't let this opportunity pass you by. Be a part of PEOPLE WITH PRIDE. Send a resume Top 50 Southeast directional 50 KW AM seeks engineer SITUATIONS WANTED ANNOUNCERS today to: Mitchell Scott, Great Scott Broadcasting, 1018 with strong audio background as well as extensive RF Timber Lane, Pottstown. PA 19464. GSB is an equal op- knowledge. Two years of college or technical school re- Easy Listening, Big Band only. 28 years experience. portunity employer. quired. Excellent equipment and working conditions. Re- Deep pipes. Fina, Ca' o' move. 717 -675 -6982. PA. sume to Box E -1. EOE. Available for guest appearances, Veronica German, BA, Vermont's economy has hit a wall. Our station has to Group seeks professional psychic, ready to host call -ins, on- the -air overcome these odds. Are you good enough to lead this Broadcast engineer: Knight Quality Station individual to fill a broadcast engineering position at NH's psychic- advice radio show. 415 -763 -8000. fight? GSM, salary plus percentage of sales growth. largest radio station WGIR/WGIR-FM. Technical back- EOE/AA. Box E -40. 14 year veteran sports PBP. Willing to combine with re- ground required; broadcast experience helpful. Send board shift or talk show. Gus Clouse, 1027 Fifth, Corbin, sumes to: Warren Small, WGIR Radio, PO Box 610, Man- General sales manager: The Knight Quality Station KY 40701 chester, NH 03105. WGIR and WGIR-FM are equal is a general sales manager for News/Talk Group seeking opportunity employers. Major market producer. Ivy Leage MA. Emotive. Sense of in Manchester, NH. AM61 WGIR and ROCK101/WGIR -FM humor. Business minded. Will launch on -air talk career Qualified must have previous radio sales man- applicants Search reopened for radio engineer for University 30,000 anywhere. Small market okay, 212 -242 -1568. agement experience. Please respond with cover letter watt radio facility. reporting to director of engineering. Full and resume to: Al Blake, Jr., GM, WGIR Radio, PO Box benefit pacage. Modern equipment in new building. Expe- Listen: The financial world is cracking. Revolutionary 610, Manchester, NH 03105. WGIR and WGIR -FM are rience in RF and studio maintenance. FCC General Class changes are taking place. People can count only on equal opportunity employers. or SBE certification preferred. Review of applications will change. Public thinking must adjust. I successfully man- begin March 28, 1990 and continue until position is filled. age capital in futures/options (23 yrs.) & write "Reflections General manager: FM in small Midwest college market Salary range: $25.000 -$27.000. Send resume and three for Financial Transformation." I want the opportunity to has opening for aggressive, honest, stable. knowledge- professional references to General Manager, WMUB, Mi- serve a quality New York audience with a 30 min. talk able radio person. Send complete information including ami University, Oxford. OH 45056. Miami University is an show. Current exp. inc interviews w/BRN. (tapes avail- salary history to: PO Box 11543, St. Louis, MO 63105. Affirmative Action /equal opportunity employer. able). Money for all is the result of a job well done. Marlee- EOF Jo Jacobson, 212- 777 -3862. and engaging, Sales manager needed for Georgia Colonial Coast AC Compelling talk show host, entertaining HELP WANTED NEWS now available. Creative style handles trivial to tragic. Vet- FM. History to President, WKBX, Box 2525. Kingsland, GA eran of major, medium, small and overseas markets. Ke- 31548. EOE. Producer reporter: For aggress, .- laws department in a vin, 717- 524 -5255. great city Three years experience required. Competitive Small, yet aggressive, SE broadcast group seeks a take salary and liberal benefits. Send resume and cassette to: Dynamic sports pro tired of moving around. Top -notch charge manager to develop latest addition. Must have a Jim Johnston. News Director, WAER, Office of Human PBP, anchoring /reporting and talk shows. Looking for the passion for sales. Long term players only. Resume to: Resources, Skytop Office Bldg., Syracuse, NY 13244. right situation to stay in. Talent, creativity, marketing abili- Radio Operations, 1790 September Ave., Memphis, TN Deadline: April 6, 1990. Women and minorities encour- ty, and a work ethic that shows a burning desire to be the 38116. EOE. aged to apply. EOE /AA. very best. Todd: 407 -737 -1923.

General sales manager to motivate and train staff. Well Morning news anchor /personality needed for News/Talk SITUATIONS WANTED NEWS known respected Class C Combo. 200.000 population in radio station. Must have strong delivery and be experi- to rebuild career with Mid -SW. Requires energetic, promotion minded, street enced reporter. Send tape. resume and writing samples Former KMOX sportscaster seeks fighter, motivator. Strong sales experience. Not a desk job to: Jim Wilson. WFIR/WPVR, Box 150, Roanoke, VA 24002. medium to large market station. Well developed back- E-43. for a wisher. EOE. Box E-49. EOE. ground. Available immediately. Box

Broadcasting Mar 19 1990 84 Fidelipac audio cartridges, model 300. New. Many Help Wanted Management Continued lengths 702 -386 -2844. VR200 heads, new rebuilt. $500. 702 -386 -2844. Equipment financing: New or used 36 -60 months, no General Manager down payment, no financials required under $25.000. Re- finance existing equipment. Exchange National Funding. 214 -422 -5487.

Used/new TV transmitters, full power - LPN. antennas. cable, connectors. STL's. etc. Save thousands. Broad- casting Systems 602 -582 -6550. Tektronix 1980 Answer System video test measurement set $8.900 Ca 415 -482 -8824.

Save on videotape stock. We have 3/4" & 1" evaluated broadcast quality videotape. Available in all time lengths This is an outstanding opportunity. Our manager at this historic number Call for best prices. IVC, 800 -726 -0241. one rated AOR has been promoted to manage another Saga Used towers. Dismantled. Self- supporting and guyed. Communications, Inc. station. WYMG is located in Springfield, the state 502- 826 -8700, Nationwide Tower Company. capital of Illinois and offers an excellent quality of life. Our physical plant is For sale: Used guyed towers. Standing & dismantled. probably the finest in Illinois outside of Chicago. The sales staff and GSM Microwave dishes & line. Swager Communications. 219- are CRMC qualified. The station sounds great and has been superbly 495 -4065. marketed. The new manager's main responsibility is to keep the station on Broadcast quality videotape: 1" and 3/4" professionally course and develop a plan to move WYMG to the next plateau. evaluated. Guaranteed, Introductory prices: 1 " -30 min. $8.00. 1"-60 min. - $22.00. KCS20 - $3.50. KCS10 - $3.00. We are seeking a candidate who is a leader, motivator and listener. If you For quantity discounts call today. VSI /NJ. 516-324-2290. are organized, disciplined, and possess high verbal, written and analytical 1977 Hughes 5000, ENG aircraft available May 1990. skills, we need to hear from you. We promise complete confidentiality. No BMS equipped. "T" panel, shooting window, high skids background calls will be made without your prior approval. w /floats. Wire strike protection kit. This aircraft is loaded. $350.000. 206 -448 -3863. Send your presentation letter and resume ASAP to Ed Christian. President C.E.O., Super towers financed. 2000 ft.. 13 ft. face, 200 mph Inc., wind load with T -Bar. Approx. $3 million installed with Saga Communications, elevator + strobes. Approx. 5% down in escrow. Terms 73 Kercheval Avenue, negotiable. Other size towers available. Ten yr. warran- Grosse Pointe Farms, MI 48236. ties. Free hotdogs and balloons and Range Rover! 0M- EOE POWER Towers Phone 805 -937 -5577. Fax: 805-937 -

Broadcast equipment (used): AM -FM transmitters, RPU's, STL s, antennas consoles. processing, turntables, automation, tape equipment. monitors, etc. Continental RADIO GENERAL MANAGER Communications, 3227 Magnolia, St. Louis. MO 63118. MID SOUTH 314 -664 -4497. FAX 314 -664 -9427. America's Financially strong group operator Wolfcoach EFP vehicle 4x4 Ford E 350 Super Van. Sys- seeking General Manager Competitive Edge... tem capability: 4 cam's. 4 VTR's, Grass Valley 1600 -1A for Mid -South growth market. switcher. Sony stereo board, Ikegami monitors. Tektronix Successful candidate should have scopes, RTS communications, shooting platforms front, at least five years experience American Workers. rear, top. Microwave tower, 6.5 Kilowatt Oman generator as General or Station Manager Excellent condition. 212 -929 -5035. with heavy sales background. To find out how your company Programming and promotional Motorola C-Quam AM stereo. Mod monitor and exciter expertise very helpful. can tap this valuable resource, write: both 6000 dollars. HNAT Hindes. 2 mic maze's. Best offer. Good financial package with 1 -801- 864 -2797. achievable bonuses for right person. Elizabeth Dole No money down on rental towers. OMPOWER Towers. POSITION AVAILABLE IMMEDIATELY. Secretary of Labor Phone 805 -937 -5577. Fax: 805 -z937 -6755. Fabulous technical facility needing 4 fresh leadership in great lifestyle market. U.S. Department of Labor Equal opportunity employer, M/F /H. Room N -5419 Reply in strictest confidence to: Washington, DC 20210 RADIO Box E -29. Help Wanted News Help Wanted Sales TRAFFIC REPORTER One of America's premier broadcasters is look- General Manager SALES MANAGER ing for an experienced airborne traffic reporter. A group owned AM /FM combo in a small Individual will report traffic conditions in drive - Small Market AM FM Gombo time for both AM and FM stations. Send resume Midwestern market is looking for a caring, in Rocky Mt. West, and aircheck of several reports to: Jon Quick. dedicated radio professional to build on needs motivated Sales Manager Program Director, WCCO Radio, 625 Second its dominant market position. Salary and to lead Sales Department Avenue So., Minneapolis, Minnesota 55402. benefits are highly competitive. in achieving Marketing Goals. EQUAL OPPORTUNITY EMPLOYER Please respond to: Box E -50. Send resume references to: Box E -27. EEO /AA Employer E OE Help Wanted Management

PRESIDENT MEDIA SALES PROFESSIONAL The Radio Advertising Bureau MAJOR MARKET is seeking a Media Sales Professional who must be conversant with all national media forms plus the ability to position radio's strengths conceptually as part of a media mix. Position RADIO ASSOCIATION requires a full -time effort in scheduling one-on -one and group presentations amoung top national advertiser decision makers. Applicant should be comfortable and articulate in Significant radio management addressing groups of ten to one thousand. New York Based. Salary to $55,000. experience required. Please send resume to: Must have strong sales, Bud Heck, organizational, public relations skills. Vice President of Marketing and Sales. 304 Park Avenue South, Send Resume to: Box E -5 New York, NY 10010. EOE Fax: 212- 254 -8908. EOE

Broadcasting Mar 19 1990 87 Situations Wanted Technical Help Wanted Programing CABLE Production & Others Continued Help Wanted Management MAJOR MARKET CHIEF MANAGEMENT ORIENTED WANTED Many Years Experience Co- Producer VIDEO PRODUCER Outstanding Credentials for motion picture (psyco -thriller) CABLE CHANNEL MANAGER Excellent References to be shot in Czechoslovakia (Fall 1990) with U.S. cast. (Program Manager I) Call: Senior Engineer, (301) 526 -4482 Contact: Clarissa Haenn, $30,553- $50,608 (Career Max) 608 Phone: -255 -1171. Experienced individual needed to be re- EOE sponsible for overseeing production of video programing for the Montgomery Situations Wanted Management County Government access cable tele- vision channel. County Cable 55. To qualify you should possess a Bachelor's INVESTORS /OWNERS & PAINTBOX degree and 3 years of video production GROUP PRESIDENTS experience. Call Employment Division of Executive with extensive acquisition GRAPHIC Personnel for detailed JOB DESCRIP- and operating experience would like TION and County Application which to help "grow" your company. ARTIST must be submitted to the Personnel Of- fice, ATTN: I can raise capital, Announcement NO.: do strategic planning, Must have strong design skills, 08340020, 101 Monroe Street, Rockville, handle investor and bank relations, 3 years hands-on experience. MD 20850 by April 4, 1990. Telephone: 301 -217 -2240, TTD for the Hearing Im- and manage operations. Salary commensurate Let's meet in Atlanta at the NAB. paired: 301 -217 -1094. EOE, M /F /H. Call DAVE KENNEDY with experience. MONTGOMERY COUNTY GOVERNMENT to arrange a time and place. Great facility. OFFICE OF PUBLIC INFORMATION 512 -477 -8834 - Before convention Top -rated television station 404 696 0757 - During convention in top 25 market. ALLIED FIELDS Send resume only to: Help Wanted Sales TAKE CHARGE BOX 4861 Baltimore, MD 21211 THINKING OF CHANGING CAREERS? GENERAL MANAGER Equal Opportunity Employer Then we have just the place where you can turn your talents into real dollars. We are an expanding, national com- AVAILABLE mercial credit service company and your communication and sales skills can practically guarantee your success. Sell our Extensive & stable background services to established corporate clients, develop new clients and manage an on -going client base. Must be self -motivated, as successful full charge Help Wanted News have an entrepreneurial spirit, enjoy making money, and General Manager have the ability to close sales by telephone in a challenging in medium major markets. environment. Our telephone sales representatives average and 565,000 /yr., while top performers earn six figure incomes. Group management and WANTED: Liberal employee benefits. Unlimited career opportunities acquisitions experience. available in Tucson, New Orleans. and North Carolina. For Host for national magazine show. more information call or send work history: Excellent references. If you're more than simply an on- camera Lou Gavin Relocate for quality opportunity "reader "; if you project warmth and be- MIIIIken a Michaels 3850 N. Causeway Lakeway II, 3rd Floor in top 75 markets. lievability; are energetic and experi- Metairie, LA 70002 Phone for complete resume enced; think well on your feet with a I- 800 -256-2059 LA (504) 837 -3913 credibility that shines through; (and if Dean Johnson (503) 472 -1221 you are absolutely certain we will agree); Miscellaneous submit tape and resume to: Turner Broadcasting FILM SUPERLIST 1894 -1959 1050 Techwood Drive WORLD'S GREATEST GUIDE TO TELEVISION Atlanta, GA 30318 PUBLIC DOMAIN FILMS Attn: R.T. Williams by Walter E. Hurst. Attorney NO PHONE CALLS Save your TVLPTV STATION BIG BUCKS Help Wanted Programing EOE, M F 5995.00 Complete Set Seven Arts Press, Inc., Dept. B Production & Others 6253 Hollywood BI., :=1100 L.A., CA 90028 - (213) 469 -7209 Situations Wanted Technical PROMOTION DIRECTOR For Sale Equipment San San Francisco Jose DIRECTOR OF ENGINEERING ICING? Immediate opening 28 years experience in all phases for experienced, successful of television engineering TORNADOS? manager with responsibility and operational management HURRICANES? HA! ranging from Olympics to local station. for all cross media - Highest references and credentials available. OMPOWER TOWERS on air - audience building Willing to relocate. and sales promotion. CHARLES BREEDING 312 -878 -5077 see "Super towers financed: Page 87 - 24 -hour Independent. Call Bill Hirshey, On the Road to The NAB... 408 -298 -3636 OH, or send resume to: March 26 issue: Convention Advance PO Box 36 ATLANTA! April 2 issue: At The NAB San Jose, CA 95109 Have you made your advertising plans? EOE Call us for details! 202 -659 -2340

Broadcasting Mar 19 1990 88 Employment Services For Sale Stations Continued

JOBPHONE 4 UHF Stations 1- 900 -234 -INFO ext. N (88) in NC, TN, FL, and AL Inside Job Listings Stan Raymond Can be purchased No upfront membership fees & Associates, Inc. as a group or separately Small Stations to Networks Priced from $1.5 mil to 52.1 mil Continuously Updated Media Brokers $2 per minute From any touch tone phone Contact J. Dugan (813) 222 -8844

NEW LISTINGS Wanted to Buy Stations CLASS A's, B's & C's REALISTIC PRICES RADIO STATION FOR SALE WANT TO BUY NAB - MARRIOTT MARQUIS DENVER AM STATION WITH FM or AM -FM in GOOD SIGNAL, GOOD EQUIPMENT, AVAILABLE REAL ESTATE, PA, NY, Ohio, ILL. or Michigan. Financially qualified POSITIVE CASH FLOW, Call today for an appointment 1.2 MIL, WILL FINANCE 40 but good terms a must. PRINCIPALS preferred. Stan Raymond - Nick Imbornone ONLY. Small market BOX E -48 Call 914 -482 -3158 with details. 813 -383 -9404 404 -956 -7060

For Sale Stations

P.S ,Yearezr/rm: COLORADO llrrOnCn> . cow ,..wts We will be at the NAB -Atlanta P 0 Box 146 Enc,no. Csltforn,s 91426 convention with new listings .^re Code (8161 966-3201 100,000 watts of stations - in NC, SC, GA, Class C FM CO, FL, AL, TX, VA, TN, KY and elsewhere - that offer some great opportunities. VENTURE CAPITAL Perfect for DEBT FINANCING owner- operator We will be in suite 2809 at the For broadcasters Atlanta Marriott Marquis Sanders & Co. or small group. 1900 Emery St., Ste. 206 Hotel, March 30 -April 3. Atlanta, GA 30318 Call now for an appointment 404 -355 -6800 For more information 919/355 -0327. contact Al Perry 303- 239 -6670 Tom Snowden Dick Paul

CASH FLOW FINANCING SNOWDEN Associates] We purchase Accounts Receivable National and Local NÁB Brokers - Consultants 919- 355 -0327 PHILADELPHIA DENVER MFR FINANCIAL (714) 544 -7131 (215) 668 -1168 (303) 239-6670 'Personal Service

CALIFORNIA GOLD FOR SALE!!! SOUTHERN CALIF. FM -- $350,000 WITH $100,000 DOWN -GREAT LIFESTYLE, NEAR L.A. SOUTHERN COAST, HI -POWER FM -HAS CASH FLOW, WELL RUN. $1,500,000. Terms. CENTRAL CALIF /AM + FM -GREAT MARKETS, STRONG GROWTH $3,000,000. All stns. subject to prior sale -financial capacity of buyers required -PHONE NOW FOR APPOINTMENT! (NAB '90 ADDRESS:) Atlanta MARRIOTT MARQUIS -404 -521 -0000 SUITE 3206

Chester R. Coleman - G. Warren Earl, Radio Brokers Inc. SFO 1255 Post Street Suite 625, San Francisco, CA 94109. 415-441 -3377

89 For Sale Stations Continued BROADCASTING'S NORTHWEST GEORGIA CLASSIFIED RATES Progressive AM in booming All orders to place classified ads & all corre- industrial growth area. spondence pertaining to this section shoulc Ideal for first time owner /operator. be sent to: BROADCASTING, Classified De- Additional income from office suites. partment, 1705 DeSales St., N.W., Wash- Terms available. $686,000. ington, DC 20036. Divesting or acquiring broadcast properties? BROAD Payable in advance. Check or money or- Call for our free marketing video. der only. Full & correct payment MUST ac- 1- 800 -334 -2952. company ALL orders. All orders must be in The Jesse Neal Browder Company NEWS writing Media Brokers 404 -928 -7906 Deadline is Monday at noon Eastern Time Shorter, for the following Monday's issue. Earlier Sharper, deadlines apply for issues published during MIDWEST - a week containing a legal holiday. A special CLASS A notice announcing the earlier deadline will State Capitol - Large Univ. Stronger be published above this ratecard. Orders, Good Growth - changes, and/or cancellations must be sub- Great Economy A Pndihsional mitted in writing. NO TELEPHONE OR- Looking for quick sale. Rutidxxlk DERS, CHANGES, AND /OR CANCELLA- TIONS WILL BE ACCEPTED. Box E -41 14L1iVII\ BLOCK When placing an ad, indicate the EXACT category desired: Television, Radio, Cable or Allied Fields; Help Wanted or Situations Wanted; Management, Sales, News, etc. If 3KW FM This lively book is becoming the this information is omitted, we will determine IOWA 'bible' for radio and TV newswriters. the appropriate category according to the $550,000 CASH Mervin Block has written award -win- copy. NO make goods will be run if all information is not included. No personal ning copy for CBS Evening News, Town 30,000-h pop. ads. ABC Evening News and WNBC -N, Box E -45 Rates: Classified listings (non -display). Per and worked as executive producer at issue: Help Wanted: $1.20 per word, $22 WBBM -TV in Chicago. He speaks to weekly minimum. Situations Wanted: 600 newswriters in the same way they're per word, $11 weekly minimum. All other PENNSYLVANIA: Central l'A Combo, supposed to write-clearly, simply, classifications: $1.30 per word, $24 weekly AM i. 5kw day, 65w night. FM i. (7a.. A. minimum. Asking Iwo lires .,des with alts, live directly. sellees n',le. Rates: Classified display (minimum 1 inch, Contact lack Satterfield 215- 668 -1168 Block's practical tips and rules are upward in half inch increments). Per issue: backed up with hundreds Help Wanted: $90 per inch. Situations TENNESSEE: AM. Malin Markel Puwerhuu.e. of examples from network and local newscasts. Wanted: $50 per inch. All other classifica- NEBRASKA: AM -FM Comlw with Read tions: $120 per inch. For Sale Stations, Estate WRITING BROADCAST NEWS Good cash flow. Terns. gives Wanted To Buy Stations, Public Notice & very COLORADO: AM, ski area. specific guidelines (both do's Business Opportunities advertising require AM. iulllm,e. Metro. and don'ts) for writing news that cap- display space. Agency commission only on Contact Al Perry 303-239 -6670 tures the audience's attention and display space. holds it. The book covers: Blind Box Service: (In addition to basic advertising costs) Situations wanted: $5 per The Dozen Deadly Sins and other u,? ®í1?4/ ad per issue. All other classifications: $10 common mistakes per ad per issue. The charge for the blind 0w r C *M, PHILADELPHIA DENVER Ways to deal with problems writers box service applies to advertisers running face listings and display ads. Each advertise- ment must have a seperate box number. Thousands of asides and pointers BROADCASTING will not forward tapes, AM -FM FOR SALE on usage transcripts, portfolios, writing samples, or WHLP AM -FM CENTERVILLE, TN. other oversized materials; such materials Tips ONLY STATIONS HICKMAN COUNTY TN. to make you more adept at are returned to sender. Do not use folders, NASHVILLE LESS THAN 40 MILES. writing for the ear binders or the like. AM: 1570 KHZ, 5,000 WATTS. LOW NIGHT POWER. NON DIRECTIONAL. Says Charles Kuralt, "Mervin Block is Replies to ads with Blind Box numbers FM: 96.7 MHZ, 3,000 WATTS, an old pro at television newswriting should be addressed to: Box (letter & AUTHORIZED 6,000. number), c/o BROADCASTING, 1705 De- from whom anyone could learn a lot. I FOUR ACRES. STUDIO, AM TOWER, Sales St., NW, Washington, DC 20036. TRANSMITTER BUILDING. know. I have. His clinic, criticism and Word count: Count each abbreviation, FM SITE LEASED $200 YEAR. instruction offer the writer of news a PROFITABLE OPERATION. initial, single figure or group of figures or wonderful opportunity for improve- letters as one word each. Symbols such BILL POTTS ment." Bibliography and index. as 35mm, COD, PD,etc., count as one PO BOX 280, HWY 50 CENTERVILLE, TN 37033 word each. A phone number with area 615 -729 -5191 code and the zip code count as one word WRITING BROADCAST NEWS each. (230 pp, hardcover) will help you The publisher is not responsible for errors in printing due to illegible copy copy write more To -all OH, effective copy. or- must be clearly typed or printed. Any and der, send just $22.95 to: all errors must be reported to the Classi- ATLANTA! fied Advertising Department within 7 days of publication date. No credits or make On the Road to Broadcasting N Book Division goods will be made on errors which do not The NAB,,. 1705 DeSales St., N.W. materially affect the advertisement. March 26 issue: Convention Advance Washington, D.C. 20036. Publisher reserves the right to alter classi- fied copy to conform with the provisions of April 2 issue: At The NAB Or call 1-800-----638-7827 to use Title VII of the Civil Rights Act of 1964, as Have you made your advertising plans? VISA or MasterCard. amended. Publisher reserves the right to Call us for details! 202- 659-2340 abbreviate, alter, or reject any copy.

Broadcasting Mar 19 1990 90

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ager, communications; Krista Van Lewen, director of marketing. Media correspondent, Cardiff Publishing Inc., Margo Kornfeld, VP, management supervi- Washington, named senior media special- sor, Barry Blau & Partners, New York, ist; Charlene Weisler, manager, affiliate re- joins Richebourg Marketing there as VP, Douglas Hamilton, VP, finance and admin- search, NBC News, New York, named se- marketing. istration, USA Network, New York, named nior manager, ad sales research there. chief financial officer. Richard L. Anello, VP, executive creative Gary Todd, owner, KLAD -AM -FM Klamath director, Centra Advertising, St. Louis, Milewski, law and Thomas J. senior VP, Falls, Ore., joins University Broadcasting joins D'Arcy Masius Benton & Bowles administration, Greater Media Inc., East Co., Bloomington, Ind., as partner and ex- there as VP and creative director. Brunswick, N.J., named executive VP. ecutive VP. Ann Swanson, director, western/national Jack Mix, VP and general manager, WVSR- accounts, Disney Channel, Burbank, AM-FM Charleston, W.Va., joins WQSI -AM- Calif., named VP, national accounts. Ben WZYQ(FM) Braddock Heights, Md. (Freder- Bellinson, manager, national accounts, Bur- ick), in same capacity. bank, named director, and Cory O'Connor, Mike Stopnick, program manager, WDZL(TV) director, national accounts, named director, Miami, named station manager. western/national accounts there. Michael Smith, affiliate marketing representative, Liz Kiley, program director, KKBT(FM) Los Angeles, named operations manager. Disney Channel, New York, named manag- er, national accounts. Steve Lentz, Midwest sales manager, Fam- Sales and Marketing ily Channel. Chicago, named VP. Milewski Berghuis John Holdridge, account executive, WGNX(TV) Atlanta, joins Genesis Entertain- Derek Berghufs, associate publisher, Fair- Dick Silipigni, general sales manager, ment, Agoura Hills, as Southeast regional child Publications, Capital Cities/ABC WCBS(AM) New York, joins CBS Radio sales manager. Inc., publishing unit, New York, joins Networks there as VP, sales. ABC Radio Adult Networks there as VP, Marci K. Ranger, senior account executive, C. Roney, VP, promotion, group director. Russell program D'Arcy Masius Benton & Bowles, St. Lou- Saatchi & Saatchi Advertising, New York, is, named account supervisor. Jennifer Holt, Jeffrey P. Kramp, VP and manager, invest- joins Madison Square Garden Television art director, Valentine- Radford Advertis- ment banking division, Denver Group Inc., Productions, Los Angeles, as VP, market- ing, Kansas City, joins DMB &B, St. Lou- Denver, joins Vista Cablevision Inc. there ing and development. is, as art director. as president. Teresa Rhoades Gurdine, account assistant, Sheila Jaskot, producer, NBC's Talknet, WDSI-TV Chattanooga, named account exec- New York, named executive producer. Ste- utive. phen J. Sorich, account executive, CBS Ra- dio Networks, Chicago, joins Westwood Gregory V. McElroy, sales manager, One's Midwest region sales department KKBT(FM) Los Angeles, named general there in same capacity. Wedstwood One is sales manager. parent company of NBC Radio. John White, regional sales manager, Na- Appointments at Discovery Channel, Lan- tional Office Equipment Co., Philadelphia, dover, Md.: Chris Moseley, senior VP, New joins WZZD(AM) there as general sales man- York, named senior VP, communications ager. and marketing; Fred Bonner, director, sys- Steve Mescher, owner, Wig and Pen Pub, tems development, named VP; Jan Cralge, kitzJ Roney Kunze Iowa City, joins KRNA(FM) there as sales director, program services, named VP; Ju- representative. lia Feldstein, director, human resources, L. Kunze, promotion, named VP, human resources and adminis- Gerald director, sales John Meconi, account executive, WJR(AM) Keller- Crescent Co., Evansville, Ind., tration; Daniel Fischer, director of research, Detroit, joins WDFX(FM) there as local sales named VP. New York, named VP; Valerie Grady, direc- manager. tor of marketing, named VP; Dawn McCall, Scott Murphy, associate publisher, Fairchild Bob Asbell, account executive, WMTW -Tv director, Western region, named VP; Nancy Publications' MIS Week, New York, joins Poland Spring, Me. (Portland), joins WTAE- Stover, director, educational services, ABC News InterActive Services there as TV Pittsburgh in same capacity. Jeff Hal , named VP; Karen Durant, senior account manager, Atlanta, named senior manager, Fox's new movie mogul. As part of its plans for its affiliate marketing; Judy Engle, assistant new Fox Night at the Movies, Fox Broadcasting last group controller, Rouse Co., Columbia, week named Lawrence A. Jones president of F.N.M. Md., named senior manager, planning and analysis; Kevin Flynn, account executive, Co., which Fox is creating "to take full responsibility Leo Burnett ad agency, Chicago, named for executing all phases" of Fox's movie night. Jones account executive, central region; Mary El- will be based in Los Angeles, and joins Fox from len Mate, freelance writer and producer, IWentieth Zélevision, where he was senior VP, tele- Baltimore, named executive producer; De- vision business affairs. bra Schacklinscky, senior accountant, Price Debuting this fall with premiere broadcasts of Waterhouse, Baltimore, named senior man- made-for -television feature films, Fox Night at the ager, accounting; Vicki Steam, manager, Movies, hopes to be showing original television mov- special events publicity, Showtime Net- ies exclusively by September 1991 Jones works Inc., New York, named senior man-

Broadcasting Mar 19 1990 91 account executive, WHOM(FM) Mount William J. Andrle Washington, .N.H., succeeds Asbell. Siskel in the `Morning' communications at- Ray E. Hockstein, director of research, DIR torney, Schnader, Broadcasting, New York, joins McGavren Harrison, Seal & Guild Radio there in same capacity. Lewis, Washington, joins Tribune Co., Ellen Cote -Thomas, corporate consultant, Chicago, as assistant Corporate Communication Ltd., Minneapo- counsel. lis, joins KPLR -TV St. Louis as executive director of sales development. Joseph Michael Weiner, man - Wientge, account executive, KPLR -TV, aver, strategic plan- named local retail sales manager. ning, Showtime Net- works Inc., New Dana Albert, national media coordinator, Andrie York, named direc- Tribune Entertainment Co., New York, tor, programing information and analysis. named account executive. Television Program Enterprises weekly Ray McKinney, account executive, WBZ(AM) syndicated series, Lifestyles of the Rich and Boston, joins WNEV -TV there in same capac- Famous and Runaway with the Rich and ity. Famous, New York, appoints Jane Spar- Kris Robbins, VP, marketing and support ango, associate producer, as producer, and services, Tapscan Inc., Birmingham, Ala., Partida Stokely, producer, VH -1 there, as joins Eagle Marketing, Fort Collins, Colo., production manager. as account executive. Alison Kelly, program coordinator, WNEV- TV Boston, named program coordinator, ca- Siskel ble liaison. Bob Miele, freelance associate Programing Beginning March 6, film critic director, WNEV -TV, named associate direc- Gene Siskel will review new movies tor. and videos twice weekly on CBS Emerson Coleman, executive producer, pro- Todd P. Leavitt, executive VP, Reeves En- This Morning . Offering his insights graming, WIZ-TV Baltimore, joins WEAL -TV tertainment Group, Burbank, joins NBC on films each Wednesday and there as director of broadcast operations. Productions there as senior VP. Kevin Mon- videos on Friday, Siskel will be based aghan, director, sports information, NBC in Chicago and will continue his Media Relations, New York, named direc- role as reviewer on the syndicated tor, business development and sports mar- Siskel and Ebert . News and Public Affairs keting, NBC Sports.

Jeri Elster, director, national sales, named Paul W. Greenberg, senior executive pro- executive director, national accounts, Chi- ducer, NBC News, New York, adds duties cago; Susan Hatfield, director, Western re- of special events, responsible for planning gional sales, named executive director, re- coverage and building expanded specials tail sales, Los Angeles; Felice Fleisher, unit. director, distributor marketing, named ex- Jim Bittermann, European correspondent, ecutive director, Canadian sales /operations, Paris, there Toronto. Jeff Radoycis, Southeastern re- NBC News, joins ABC News as correspondent. gional manager, named director, eastern sales, Atlanta; Kristen Chytraus, Southwes- Hattie Kauffman, national correspondent, tern/Western regional manager, named di- ABC News's Good Morning America, New rector, Midwest sales, Chicago, and Bonnie York, joins CBS News's, CBS This Morn- Fisher, Western regional manager, Edle Moskowitz Leavitt sales ing there in same capacity. Magnus, named director, Western sales, Los Ange- reporter and anchor, USA Today: The Tele- les. vision Show, Arlington, Va., joins CBS William A. Kunkel, News, New York, as general assignment Raymond L. Parrish, director, corporate tax president, domestic affairs, Fox Inc., Los Angeles, named VP, correspondent. distribution, Tri-Star corporate taxes. Beth Ruyak, anchor, USA Today, Arling- Pictures Television/ Duane Ruffner, manager, management in- ton, Va., joins ABC Sports as commenta- l'eleventures , New tor. York, joins King Fea- formation systems, Republic Pictures tures Entertainment, Corp., Los Angeles, named director. Arthur Brown ill, newsman, Associated Press, there as senior VP Karen Laukka, manager, treasury opera- Dallas, named correspondent, Lub- and general manager. tions, MGM /UA, Culver City, Calif., bock, Tex. John Hancock, graphics artist and researcher, Chicago Tribune, Chicago, Scott Towle, former named director. joins Associated Press, New York, as art president, domestic Jim Johnson, chief financial officer, ITC director. television distribu- Entertainment Group, Studio City, Calif., Kunkel Appointments at Cable News Network: tion, Orion Televi- adds duties as board member and senior sion Entertainment, has joined King World executive VP. Mark Dulmage, senior assignment desk edi- Productions as senior VP, domestic televi- tor, executive producer and anchor, Tokyo, sion sales. Based in Los Angeles, Towle Adina Sevin, VP, business affairs, Interna- to bureau chief, Rome. Ken Bode, national will report to Sid Cohen, president, domes- tional Television, Warner Bros., Los Ange- political correspondent, Washington, and tic television sales. les, joins Carolco Pictures Inc. there as VP, Jim Connor, White House producer, NBC business and legal affairs. News, Washington, named reporters, in- Laura Moskowitz, co- producer, David vestigative unit there. Kirschner Productions, Los Angeles, joins Jeff Ross, freelance television producer, Hanna-Barbera Productions there as senior New York, joins Broadway Video Enter- Lisa Burkhardt, anchor and reporter, HBO's VP, motion pictures. tainment there as VP, production. Inside the NFL, New York, joins Madison Square Garden Network's MSG SportsDesk Restructuring and expansion at Paramount Sandy Buttweiler, morning air personality, there in same capacity. Pictures, Hollywood: Meagan Burrows, di- KLTA(FM) Breckenridge, Minn. (Fargo, rector, Eastern division sales, named exec- N.D.), joins WCCO(AM) Minneapolis as B.J. Nash, air personality, WESC -AM-FM utive director, distribution sales, Chicago; weekend air personality. Greenville, S.C., named news director; Liu

Broadcasting Mar 19 1990 92 vices producer, named supervising produc- Calif. (Hollywood), as graphics manager. New faces on NAB board er; Stacy Waters, temporary newswriter, Greg Pine, senior named staff newswriter; Bill Weeks, execu- sales engineer, Am- tive news producer, KICU -TV San Jose, pex Corp., San Fer- Eight broadcasters were elected to Calif., named newswriter, and Glselle nando, Calif., joins two -year terms on the National Blong, assignment editor, KSBW(TV) Sali- Broadcast Television Association of Broadcasters board nas, Calif., named weekend assignment Systems Inc., Salt of directors. Their terms begin with editor. Lake City, as product the June board meeting. Elected to marketing manager. the radio board: District 18 (South Dimas): Dick Oppenheimer, Don Jones, field engi- president, Signature Broadcasting Technology neering manager, Co., Austin, lèx.; District 20 Mississippi ETV, (Montana, Idaho and Wyoming): Jackson, Miss., joins Gene Tollini, chief executive officer, Cali- Pine Satellite Educational Alan W. Harris: president, fornia Video Sales, Sacramento, Calif., Resources Consortium, Columbia, S.C., as icuGR(AM)- KYCS(FM) Green River, Wyo. joins Pa lex International, Tustin, Calif., as technology manager. Paul Gorman, general New television board members: director of U.S. sales. Stuart Dunford, oper- manager, WACH(TV) Columbia, joins SERC Robert B. Butler, executive VP, WPFF-TV ations manager, Palex, named director. Earl there as operations manager. Durham, N.C.; Michael J. Conly, Jamgochian, convergence staffer, named president, ¡ENS -TV San Antonio, Tax.; marketing coordinator. Lisa Schram!, director, marketing sales, Robert W. Davis, president and Americ Disc, New York, joins JVC Disc general manager, xmi-ry Eugene, Clay Steely, chief engineer, KoAI(FM) Den- America Co. there as manager, marketing Ore.; Jack Moffitt, VP, ITVD(TV) ton, Tex. (Dallas), joins WBAP(AM)- and sales. KSCS(FM) there in same capacity. Denver; Harry J. Pappas, president Herbert H. Zureich, manager of budgets, and CEO, Pappas Ièlecasting Co., Robert H. Joseph, president, Joseph Elec- Ameritech Audiotex Services, Chicago, Visalia, Calif., and John C. Siegel, VR tronics, Niles, Ill., distributor of electronic named president. Chris- Craft/United'Ièlevision, San vice test instruments, named chairman. Dan Reno, principal, Avitel, Billings, Francisco. Richard Parissidi, J. VP, executive, sales Mont., joins General Instrument Corp., Vi- and marketing, named president and CEO. deoCipher division, San Diego, as Midwest Philip M. Dunton, chief engineer, director of regional sales manager. Michaels, air personality, adds duties of operations, KOLD -TV Tucson, Ariz., joins Bill Shanahan, coordinating producer, traffic control reporter. KHON -TV Honolulu as chief engineer. ESPN Inc., Bristol, Conn., named director, Scott Michaeloff, facilities sales manager, Shannon Handzel, assistant operator, Lazer network operations and facilities. Worldwide Television News, New York, Edit, Burbank, joins Editel there in Calif., Dave Powell, manager, facili- named regional executive, North America. same capacity. studio Kink's ty, Konk Studios, London, joins Solid State Peter Maroney, news director, KPIX(TV) San Nancy Tillman, art director, KMBC -TV Kan- Logic Inc., New York, as Eastern regional Francisco, named director of cable pro- sas City, Mo., joins KCAL -TV Norwalk, sales engineer. graming, KPIX(TV)'s cable relations. Harry Fuller, news director, KGO -TV San Francis- co, succeeds Maroney. SUBSCRIPTION ORDER CARD Fill in, sign and mail to: Mary E. Morgan, consultant, National Public Broadcasting Radio, Washington, named director, pro- Circulation Department motion and public affairs. Theodore A. íiCable Broadcasting /Cable Mlles, deputy chief counsel, economic regu- 1705 DeSales St, NW latory administration, U.S. Department of Washington, DC 20036 Energy there, joins National Public Radio as general counsel.

YES, I want to receive an introductory subscription to Appointments at KCAL -TV Norwalk, Calif. (Hollywood): Kerry Oslund, executive pro- Broadcasting /Cable at no charge. ducer, WXIA -TV Atlanta, joins in same ca- pacity; Janet Woodruff, special projects pro- motion producer, Movietime Channel Name there, named on -air promotion producer; Title Kate Sullivan, anchor and reporter, WNEV- Company TV Boston, to same capacity; Carl Bell, weathercaster, KMST(TV) Monterey, Calif., Address to same capacity; Sharon Okuno, reporter City State and producer, KXTV(TV) Sacramento, and Marc Watts, bureau correspondent, Phone No. ( ) Crimewatch Tonight, Los Angeles, named reporters. Date Signature PLEASE PRINT OR TYPE Andrew Amador, weather anchor, KCAL -TV Norwalk, BUSINESS CLASSIFICATION: Calif. (Los Angeles), joins WKBD(TV) De- Please check the category that best describes 6. Microwave or Telephone Company troit in same capaci- your firm's primary business (please check 7. Commercial Television Broadcaster ty. only one). 8. Cable TV Component Manufacturer 9. Cable TV Investor Appointments at 1. Cable TV systems Operations a. Independent Cable TV System 10. Financial Institution, Broker or Consultant KRON -TV San Francis- o b. MSO (two or more Systems) o 11. Law Firm or Government Agency co: David Hyman, di- 2. Cable TV Contractor 12. Program Producer or Distributor rector of promotion, 3. Cable TV Program Network o 13. Advertising Agency KTTV(TV) Los Ange- 4. SMATV or DBS Operator 14. Educational TV Station, School or Library Amador 5. MDS. STV, or LPN Operator 15. Other les, joins as manager, (Please describe) news promotion; John Otte, creative ser- L

Broadcasting Mar 19 1990 93 in same capacity. directors, Cable Television Public Affairs Promotion and PR Thomas J. Gaertner, general sales manager, Association. wvTV(TV) Milwaukee, joins Media Futures Charles H. Helein, senior partner, Dow, Appointments at Manhattan Cable TV, Inc. there as president, director of sales. Lohnes & Albertson, Washington, joins & there as partner. New York: Bruce Olsen, manager, custom- Jeanna Shelley, writer, producer, KGW -TV Arter Hadden, er service, named director; Anita J. Aboula - Portland. Ore., named creative services di- Robert A. DePont and Frank R. Jazzo, asso- fia, public relations specialist, named man- rector. ciates, Fletcher, Heald & Hildreth, Wash- ager, public relations, and Anne Marie Creative ington, named partners. Agnelli, communications, contributions spe- Bruce Boggs, partner, Independent cialist, named supervisor, public relations. Services, Los Angeles, joins Campbell Arnold Morgen, partner, Deloitte & Touche, Mithun Esty Advertising there as creative Los Angeles, named national director, en- Brian C. Young, legislative aide, Ohio director. tertainment industry group. House of Representatives, Columbus, Michael H. Rosenbloom and William K. Ohio, joins Continental Cablevision, Find- Keane, Wilner & Scheiner, Wash- lay, as director, public and government re- Allied Fields partners, lations. ington, join Bishop, Cook, Purcell & Reyn- olds there in same capacity. Sandy C. Murphy, director, public affairs, Henry M. Rivera, former FCC Commissioner Southwestern Cable TV, San Diego, joins and partner, Dow, Lohnes & Albertson, Cox Cable Communications there as direc- Washington, joins law firm of Ginsburg, Deaths tor of communications, public relations. Feldman and Brass as member. Michael T. Sweeney, manager, on -air pro- Michael C. Rau, VP, science and technol- David Teitelbaum, 69, NBC News producer, motion; KCBs -TV Los Angeles, named di- ogy, National Association of Broadcasters, died March 5 of prostate cancer at Beth rector, communications. Washington, named senior VP. Joy Dunlap, Israel Medical Center, Manhattan. Joining director, radio operations, named VP, and NBC News in 1954, Teitelbaum held vari- VP, Vargas Bonny Benedict, marketing, Mark Fratrik, director, financial and eco- ous editing, writing and producing posi- Productions, Los Angeles, joins KTwv -FM nomic research, named VP, economist, re- tions in New York throughout the 50's and there as director of creative services. search and planning. Sylvester L. Weaver, 60's with Today, Huntley -Brinkley Report, former NBC named television Kathy Kineke, freelance writer, WFXT(TV) President, and Chet Huntley Reporting. Joining NBC Boston, named promotions writer, produc- recipient, NAB's Broadcasting Hall of Nightly News in 1970 as producer, Teitel- er. Fame Award. baum was moved to Rome as director, news operations, Mediterranean, NBC Bonnie Barclay, news promotion writer, Deborah Amend, deputy campaign director, National Republican Congressional Com- News, in 1972. He returned as director, A- producer, KOTV(TV) Tulsa, Okla., joins Washington, News, in 1977 and was appointed executive WFAA -TV Dallas as senior writer and pro- mittee, named special assis- tant for communications. producer there, post he held until his retire- ducer. ment in 1986. He is survived by his wife, Kathleen B. Levity, assistant chief -legal, Sylvia, and three sons: Ned; Henry, and Dan McFadden, client services, promotion policy and rules division, FCC, Washing- coordinator, Jones Productions, Richard. Little ton, named deputy chief. Leonard J. Kenne- Rock, named Ark., director, promotion and dy, senior attorney, Dow, Lohnes and Al- Harold Anderson, 73, died March 6 of em- program development. bertson, Washington, joins FCC as senior physema at Sibley Hospital, Washington. legal advisor. Broadcast pioneer and former NBC VP, Mary L. Collins, president, Collins, Lang Anderson began his career in 1946, putting and Connolly, Burlington, Vt., joins New directors named at International Coun- television stations on air including WEZF(FM) there as director, creative ser- cil of National Academy of Television New KOLN(TV) Lincoln, Neb., WDEF-TV Chatta- vices, and air personality. York: Gianni Pasquarelli, director- general, nooga, Tenn., and wclv(TV) Charleston, RAI, Rome; John M. Cassaday, president Barbara Dana Tollis, regional director, Insti- S.C. He was VP and general manager, WIN - and CEO, CT \" Television Network, To- tutional Investor Magazine, New York, s(AM) New York, in early 1960's and was ronto; James A. Warner, president, CBS En- named resident, NBC International, and joins Lippin Group, there as account execu- terprises, York, Paul Isacsson, tive. New and NBC VP in 1963. Joining RFE/RL Inc. in executive VP, broadcast programing & pur- 1975 as executive VP, he left four years Shari Jackman, publicist, programing oper- chase, Young & Rubicam, New York. later to serve as Washington consultant. He ations, KRON -Tv San Francisco, named pro- Wendy Hoover, deputy director, Corpora- is survived by his wife, Anne; three daugh- graming, publicity coordinator. la Magee, tion for Public Broadcasting, Washington, ters, Happy, Karyl and Debra; and five administrative assistant, KRON -TV, named named director, business affairs. grandchildren. creative services coordinator. Andy Holdgate, senior director of public af- Norman Weston Downs, 46, foreign editor, Robert Kobarg, promotion director, fairs, Warner Cable Communications Inc., ABC News, New York, died of cancer KTXH(TV) Houston, joins KDNL -TV St. Louis Dublin, Ohio, named president, board of March 1 at his home in Wayne, N.J. Downs had been assignment editor with network since 1974 and had helped direct coverage of INDEX TO ADVERTISERS student uprising in China in 1989 and various crises in Central America. He was manager of administration for ABC News's Washing- 26 Action Media Group Americom 5 BIA Publications 66 -67, 72 ton bureau, having joined ABC, Washington, Blackburn & Co. 70 Buena Vista 7, 8 -9 CBS Radio Sports 55 in July 1969 as assistant manager ofTV Classified Ads 84 -90 Electronic Industries Association 45 Grey- production services. He is survived by daughter, Laura, and son, David. hound Financial Corp. 74 Hearst Corporation 16 -17 H.B. La Rue Marla Sparks, 39, died March 5 of breast 73 Lazard Freres 49 Kalil & Co. 71 Media Venture Partners 69 and liver cancer at Northside Hospital in MIP -TV 53 National Supervisory Network 75 Odetics Broadcast/ Atlanta. Starting her broadcasting career with WSB -TV Atlanta in 1974 as stage man- 4 Paramount/Cover 2 -3 Penn Cover State School of Communica- ager, she left as director in 1982 to start tions 62 Professional Cards 83 Services Directory 82 Society Innovative Productions Inc., Atlanta. She National Bank 50 Sony Broadcast Products 20 -21, 47 Sporting served as executive VP and co -owner and worked as producer and director for IBI News 57 Howard E. Stark 61 Sun Radio Network 54 Viacom /Front Sports division. Sparks is survived by her Cover. 11, 12 -13, 14, 36 -37, 39, 41, 43 WHDH -TV 25 ZNEWS 56 parents, Harold and Ilene, and sister, Kim- berlee.

Broadcasting Mar 19 1990 94 1-ti F

The Claster touch and 12 ratings" Bowling for Dollars was recording at Milwaukee's wvTV -TV and Los Far outside the major media hubs of Los Angeles's KTLA -TV. The strip eventually Angeles and New York, Timonium, Md., cleared 35 of the top 50 markets, according would seem an unlikely place from which to Claster, and 38 stations overall into the to launch and build an animation syndicator mid- 1970's. into a player. But John Claster has done just Claster was not always enamored of the that, building on the solid foundation in prospect of joining the family business. At syndication laid there by his late father, one time, he wanted to be a lawyer. Upon Bert. graduating from Princeton in 1967 with a Claster Television, which had approxi- political science degree, he enrolled in post- mately $50,000 in gross billings when it graduate legal studies, but was called to the was formed as Romper Room Enterprises Army Reserves in the spring of 1968. "For and Claster Television Enterprises in 1949, whatever reasons the Army had, I did not has steadily built revenues to in excess of end up going into basic training until July 200 times that original figure, and that 1968, and in the interval I really enjoyed against such competition as Walt Disney working in the family business with my Studios (Buena Vista Television) and father," he said. "Starting in promotions Warner Bros. Domestic Syndication. and publicity and working with local re- Claster Television, which was acquired gional advertisers on Romper Room turned by toy manufacturing giant Hasbro Inc. in out to be rather stimulating personally. I 1969, has grown steadily under John Clas- don't want to say that working for my fa- ter-president since his father's retirement ther didn't have its advantages. Invariably, in 1973. Bert Claster launched long -time JOHN HENRY CLASTER-president, Claster at times, it made it easier for me to get children's morning staple Romper Room on Television Inc., Timonium, Md.; b. July 24, things accomplished, but I had to learn the Baltimore's wBAL -TV in 1952. Today, Clas- 1945, Baltimore; BS, Political Science, ropes like anyone else. Sometimes he was ter Television product includes such ani- Princeton University, 1967; director of harder on me than on others, but it was for mated syndicated product as G.I. Joe, promotions and publicity, Romper Room my benefit." Transformers, C.O.P.S., Maxie's World Enterprises (a division of then Claster Having shifted Claster Television's em- and Muppet Babies. Enterprises), 1967 -69; national sales phasis from live franchised television pro- Even under Hasbro's corporate umbrella, coordinator, Romper Room Enterprises, duction, John Claster furthered the compa- Claster Television has managed to maintain 1969 -73; present position since 1973; ny's reputation as an important animation a "separate identity," says Claster, and its single. supplier by implementing some innovative sense of family. Roger and Michael King's marketing techniques. In the fall of 1983, syndicated power King World Productions for 17 years while it aired on wMAR-TV. Claster introduced event and mini -series notwithstanding, family -run distribution The program flourished in Baltimore, ac- programing to first -run syndication with companies are becoming increasingly cording to John, who added that Romper G.I. Joe multipart action/adventures. For scarce. "Including my father, my mother, Room syndicated "franchises" ballooned to the 1984 -85 season, he also created a week- Nancy, my sister Sally [Claster-Bell] and 108 markets and seven foreign countries (in a end kids' action series, Transformers. myself, we have all been actively involved distribution deal with Fremantle Internation- While also distributing product from in helping the business grow," Claster al) by the early 1970's. He credited his moth- Sunbow Productions and Hanna -Barbera says. "It really has been a family affair er for coaching many of the other Romper Productions in the past, Claster Television, going all the way back to Romper Room." Room teachers, in addition to scripting many which has been regarded in industry circles According to John Claster, his father got of the episodes produced around the nation. as more of an independent supplier, contin- started in television after working as a man- But he also cited his father's entrepreneurial ues to develop a diverse product line. Cru- ager at Baltimore's Hippodrome Theater. He spirit that inspired "one of the first franchis- cial to the expanding slate of animated pro- said it was Bert's knowledge of lighting, ing companies in syndication." At one point, graming, as Claster attested, was his staging and production that drew the attention he says, the William Morris Agency contact- forging of a closer alliance with production of Baltimore area TV station executives. ed his father about putting Romper Room on house DIC Enterprises in 1987. DIC pro- "The television medium back in the late CBS's daytime schedule, "but he was really duces Claster's current series Maxie's 1940's was so raw technically...there was stuck on the idea of doing the show live on World and C.O.P.S., and the newest ver- such a tremendous need for lighting experts local stations," reflects Claster. "That was sion of G.I. Joe (it was previously produced at that time," says Claster. "The cameras even before CBS started producing Captain by Sunbow), and through an agreement back then needed so much lighting you could Kangaroo." In sticking with the syndication with MGM/UA Communications, DIC will almost melt a candle under them." market, Claster said his father had just produce the new animated spinoff James His father's interest turned quickly to tele- $5,000 in his pocket and a "hunch" about a Bond Jr., which Claster will syndicate in vision production. With the formation of potential children's market for the show. the 1991 -92 season. Claster Television Productions, Bert created "There may have been some other syndicat- Claster wants to concentrate future devel- local and regional programing with game ed movie packages on the market, but he was opment on live action adult and children's shows, dance programs and a children's pro- certainly one of the original first-mn syndica- programing, although he added that no spe- gram called Candy Corner. Although those tors. He had a gut feeling about the emer- cific projects have been pegged at this programs had short on -air lives, Bert, with gence of the syndicated market. He just really point. Other areas of expansion that have the help of his wife, Nancy, created Romper had a strong entrepreneurial spirit." been considered include game shows and Room. Mrs. Claster, a preschool teacher, Using Romper Room's success as a movie packages, according to Claster. provided input on the creative concept of the springboard, the elder Claster went on to "Stations want diverse suppliers, and if we show, and served as the first host of the create and distribute Bowling for Dollars. are not, we'd be trampled by any of the original franchise. Sally Claster -Bell [now Once John Claster had entered the family other major Hollywood studios," he said. executive vice president, CTI] also later business, he said getting his "feet wet in "Anytime there is more competition it served as the teacher -host of Romper Room the business" was made easier by the "10 keeps you on your toes." M

Broadcasting Mar 19 1990 95 ihritEleafft Financial News Network is shopping around its roughly 40% work, reached new five -year agreement for broadcast and stake in Learning Channel, which serves 19 million subscrib- cable TV rights to Southwest Conference football, basketball ers. Among those likely to be interested: Discovery, Time and several nonrevenue sports, valued at $15 -$16 million, Warner, Robert Maxwell, PBS or even member station, Turner based on reliable confirmation that annual average $3 mil- Broadcasting, Rupert Murdoch and/or Rainbow Programing lion rights fee specified in earlier seven -year bid still stands. (NBC -Cablevision Systems). Although FNN doesn't own ma- Lawsuit has been dismissed. Unusual joint 1990 -95 bid by jority of company, its stock options, if exercised, would give it over -air syndicator and regional cable service consortium 51% stake. Network is valued at under $100 million. Different will see Raycom deliver live SWC football games in South- players would appear to have different interests in channel. west and Prime delivering those games to other regions; Time Warner, Maxwell and Murdoch have associated book Raycom and Prime (through its Home Sports Entertainment divisions, not to mention DBS ventures. Cable operator inter- there) will split basketball schedule. est in channel could be, in part, desire to align with pro -social o service, time when industry is under fire. Learning Channel- at At cost of approximately $35 million over seven- and -half- type service would fit well as lifeline -type service, like C- year agreement, Turner Broadcasting System has agreed to SPAN. Cable programer interest has come from quarters lease three Ku -band transponders aboard GTE Spacenet's whose direction is somewhat similar. Discovery is best exam- GStar IV satellite, originally scheduled to be launched in ple. It's based in Washington area, as is Learning Channel, September. Series of launch failures means probable three - and would provide additional outlet for growing network with month delay. CNN's rapidly increasing news backhaul expansion plans. Learning Channel is one of last large net- needs and "very tight" Ku -band occasional market drove works without major company ownership (nonprofit American deal, which also provides options on fourth transponder next Community Service Network is other major owner in addition year and "multiples after that," said Charles Hoff. TBS to FNN), but cost of control would likely be fairly cheap, under leased three other transponders on GStar II last fall. Key $50 million. element of agreement is co- location of GStar IV with n Turner's C-band distribution bird, Galaxy V, to be launched Falling out of home video partners NBC and Sony last week in 1992. Wes Hanemayer, Turner VP of satellite systems, found former suing latter for breach of contract and fiduciary said GTE bird would be "ideal" for delivery of regional duty. In suit, filed in Superior Court of California for Los sports channel in Southeast to cable headends already Angeles, NBC said that Sony has operated against interests pointing C -Ku antennas at TNT, CNN and Headline News of nine-year -old joint venture, RCA /Columbia Home Video. feeds on Galaxy V. Asking for damages of at least $250 million, NBC claims that Sony has already begun purchasing home video rights on its own, in violation of partnership agreement; has misappro- ALF, NBC series debuting in syndication this fall, has been priated information from the partnership, and interfered sold to more than 150 stations by Warner Bros. Domestic with its proper operation. Partnership agreement, to expire Television Distribution, covering more than 90% of country. in mid -1992, does not "contain any provisions for the asset Program, which had network premiere in 1986, will air 100th sale, winding down and/or dissolution of the venture," suit episode March 24. said. Last year, RCA /Columbia Home Video is said to have o had revenue of $470 million and profit of $74 million. American Television & Communications Corp., Denver, sec- ond- largest U S. MSO, has developed enhanced version of its Seven months after it filed suit in Texas District Court fiber optic backbone architecture for cable systems. Under charging competing rights bidder SportsChannel America new plan, no more than three amplifiers are needed and with "predatory trade practices, unfair competition and in- trunk and bridger amplifiers are eliminated. Typically, signal tentional interference" (BROADCASTING, Aug. 14, 1989), Ray - will travel through only five electronic devices between corn Sports, in coventure with TCI -ATC -owned Prime Net- headend and home, compared to eight under old backbone Reinsch and Brinkley among Peabody winners

James Leonard Reinsch, the retired head of Cox Broadcasting, during Hurricane Hugo; KCO-TV San Francisco for public service and David Brinkley, host of ABC News's This Week with David broadcasting after the October earthquake; rait -Tv Seattle for Brinkley, will receive individual honors during the 50th presen- Project Home Team' KRON-7V San Francisco for I Want to Go tation of the George Foster Peabody Awards for "distinguished Home; CNN, Atlanta, for coverage of the China crisis; Central broadcasting." They will be honored along with six radio and 19 Independent Television, London, for Cambodia Year Ten; MTV, television news organizations Tuesday, April 3, at the Georgia New York, for Decade; CBS-TV and Motown -Pangaea Produc- World Congress Center in Atlanta. The Peabody Awards Golden dons in association with Qintex Entertainment for Lonesome Anniversary dinner will be the culminating event of the National Dove; ABC -TV and Black/Marlens Co. in association with New Association of Broadcasters convention there. The awards are World Television for The Wonder Years; ABC-TV and Sacret Inc. sponsored by the University of Georgia College of Journalism in association with Warner Brothers Television for "Vets," an and Mass Communication. episode of China Beach; ABC -TV, Lou Rudolph Films, Motown The radio winners: KCBs(AM) San Francisco for Earthquake '8Q Productions, Allarcom and Fries Entertainment for Small Sacri- CBS Radio News, New York, for Crisis in China. National Public fices; Beyond International Group, Sydney, Australia, for The Radio, Washington, for "Scott Simon's Radio Essays" on Week- Great Wall of Iron; HBO, New York, for Common Threads: end Edition Saturday, Canadian Broadcasting Corp., Toronto, Stories from the Quilt; KCNC -TV Denver for Yellowstone: Four for Lost Innocence: The Children of World War II; D. Roberts, Seasons After Fire; Public Affairs Television, New York, for The independent producer, for "Mei Mei: A Daughter's Song" (an Public Mind; wLox -Tv Biloxi, Miss., for Did They Die in Vain ?; installment of American Public Radio's Soundprint), and Texaco Film News Now/The American Documentary, New York, for Inc. and Metropolitan Opera Association Inc. for their sponsor- Who Killed Vincent Chin ?; Children's Television Workshop, ship of broadcasts of the Metropolitan Opera for 50 years. New York, for Sesame Street; NBC News, New York, for NBC The TV honorees: wcsc-Tv Charleston, S.C., for coverage News Special: To Be an American.

Broadcasting Mar 19 1990 96 system and 35 -40 in traditional arm and branch all- coaxial system. According to ATC, new architecture will be more Wright reassures broadcasters re DBS economic in new system builds and rebuilds than old, which has been used mainly in system upgrades. All electronic There will be room for all three media -terrestrial broadcast- components for architecture are now in production compa- ing, cable and direct broadcast satellite service -in the tele- nies. Two leading companies are American Lightwave Sys- vision program distribution business of the future, NBC Pres- tems and Catel. ATC said it plans to install new architecture ident Robert Wright predicted during an interview with at its Marion, Ind., system. BROADCASTING last week. NBC has entered into a partnership with o Hughes Communications Inc., Cablevision Systems Corp. and News Corp. to form Sky Cable, a national DBS Defense Advanced Research Projects Agency (DARPA) last service scheduled to go into operation around 1993 (BRoAD- week agreed to 12 -month $972,000 contract with Xerox CASTING, Feb. 26). Corp., to develop flat panel display with active -matrix liquid "I tell affiliate station owners that this is not designed to crystals. Xerox is developing system out of its Palo Alto replace the affiliate- network relationships," Wright said. 'I Research Center in California. It is fourth in series of con- see this as a series of nationally delivered program services tracts awarded in DARPA program to encourage private and not a replacement for local broadcasting." development of high -definition video displays. Xerox agree- Terrestrial signals, he said, will continue to reach the ment was announced week after announcement of $10.825 home in the same manner they do today, either over the air million contract with Texas Instruments Inc., Dallas, to de- or via a cable system, because nobody has figured out how velop HDTV projection system ( "In Brief," March 12). local signals can be routed through a DBS system. Direction- o al spot beam transponders, which have been suggested by Society of Motion Picture and Television Engineers (SMPTE) some as a way to deliver regional programing ( "Closed and Audio Engineers Society (AES) are investigating feasibility Circuit," March 12), could be useful for programing such as of jointly sponsoring their fall conferences and equipment sports events, Wright said. But that technique is not envi- exhibitions. SMPTE, White Plains, N.Y., is leading trade sioned as a way to match cable's ability to deliver all of a organization for film and video recording engineers, and market's local signals. AES, New York, serves audio recording engineers. Societies "Terrestrial is the number -one programing service on ca- have traditionally held their conferences at about same time ble and I think it would be ideal if we could find a way to every year on opposite coasts of U.S., which has been accommodate terrestrial on DBS," Wright said. "Our disad- inconvenient for attendees and equipment exhibitors with vantage in DBS is the current inability to come up with a interests in both businesses. scheme that allows terrestrial to be on there." n Wright also said that Sky Cable will not necessarily be competitive with the cable industry. Some forms of coopera- Turner Broadcasting National Football System and League tion may develop. "Everything is addressable now so you have agreed that previously announced -game, 47 four -year have to remember that the cable services can take just those NFL cable package will be telecast on Turner Network Televi- services that they want to supplement" their own program- sion, not TBS Superstation. TNT will carry three pre- season ing, he said. Such an arrangement would also benefit Sky games each year, nine regular season games in first nine Cable because it would provide a wider audience for that weeks of 1990, '92 and '93 seasons, and eight regular season group's program services, he said. of 1991. games in first eight weeks Most of games will be Sky Cable has said it is willing to take in additional played Sunday nights. partners. "We have received expressions of interest on the o part of people who would like to be economically involved.... Gary Stevens is handling sale of wavers') Hamilton, Ohio (Cin- There are some pretty big names in there," Wright said. But cinnati). Station had been sold by Reams Broadcasting Corp. he said that it is now "premature to discuss other partners." to Entertainment Communications Inc. for $5.85 million, but deal fell through. Industry speculation is that there will be Gadget, Pepe Plata and Zaktales. DIC, long known as an "substantial discount" in sales price second time around. animated supply house, has 26- episode commitment for Inspector Gadget, and 65- episode OK for Zaktales from The Molly Pauker, Washington counsel for NBC, begins new job Family Channel as part of DIC's Funtown weekday block. today (March 19) with Fox Television Stations. Her title: VP, Swamp Thing, produced in association with MCA TV, has corporate and legal affairs. She had been at NBC for seven commitment on USA Network for 13 episodes for Fridays at years, moving up from assistant general counsel. 9:30 or 10 p.m. starting July 27. Archies, co- production with o Patchett -Kaufman Entertainment, is part of NBC's 1990 -91 sitcom development slate. DIC has also made its first -time Among those testifying at Senate Communications Subcom- entry into Spanish- language programing with 65 half -hours mittee hearing on syndex Wednesday (March 21): FCC Mass of Pepe Plata included as part of exclusive output deal for Media Bureau Chief Roy Stewart; Bob Thomson, TCI; Steve Univision's PlataVision planned 90- minute children's block. Effros, president, Community Antenna Television Associa- tion; William Duhamel, Duhamel Broadcasting, Rapid City, S.D.; Travis Rocky, Cordillera Communications, Billings, CBS and K mart walked away with top honor from Promotion Mont.; Jeff Treeman, United Video, and Gary Brandt, Scotts Marketing Association of America. Network's "Get Ready Bluff, Neb., citizen. Giveaway" promoting fall season was recipient of "Super o Reggie Award" as outstanding promotion of year. CBS Evening News senior producer David Browning has o been named executive producer of NBC's prime time series Tribune Entertainment's The Joan Rivers Show has been CBS in Los hosted by Jane Pauley. Browning has been with renewed by KCBS -TV Los Angeles. However, Rivers was not Angeles for last 21 years. He will relocate to New York. renewed in top -ranked New York market with wcss -Tv balk- n ing on next season's run (BROADCASTING, March 12). Howev- DIC Enterprises has slated an entry into the live action market er, Tribune spokesman said another deal with competing with five new projects: Archies, Swamp Thing, Inspector New York station is close, as soon as wcss -TV ends its mn.

Broadcasting Mar 19 1990 97 C O M M I T T E D T O T H E F I R S T A M E N D M E N T & T H E F I F T H E S T A T E 'ditorials

Closing the circle the danger, however, those who reap the advantage of a free flow of news should not. What the deal will be on fin-syn is still in doubt, but that there But Anderson is not alone. The Committee to Protect Journal- will be a deal on fin -syn is no longer nebulous. The one -two ists, a New York -based group that monitors oppression of the punch of Daniel Inouye and Alfred Sikes has virtually quashed press (and whose board includes several broadcast journalists, Hollywood's hopes of maintaining the status quo on the finan- including George Watson of ABC and Dan Rather of CBS), has cial interest and syndication rules for another 20 years. just released its latest list of journalists-78 in 20 countries - Politically speaking, this sea change in Washington politics held hostage or imprisoned around the world. (There had been has been a masterpiece, compounded of many parts. One was 79 when the list was released last Thursday, but by that same the worsening posture of the networks themselves, increasingly afternoon, a reporter for the London Observer, Farzad Bazoft, evident for all to see. Another was the growing stature of the had been hanged as a spy by Iraq. "[Prime Minister] Thatcher nonbroadcast world. Still another was the renewed anticipation wanted him alive. We sent him in a box," the Iraqi information of DBS. Then there was Fox, the emerging fourth network minister is reported to have commented afterwards.) challenger that upset the balance of power in the conventional The committee's list is not exhaustive, and in some cases of network business and presented still another conflict of interest government arrest, there is little information on the grounds of with its syndication arm; its request for a waiver was a key detainment. But the names on the list, according to the commit- catalyst in getting the FCC to consider the until- now -off-limits tee, are journalists who "are known to be held under very harsh fin -syn subject. Not to mention all those international interests circumstances and/or because they have been denied due pro- that appear to be gobbling up Hollywood, competing in a way cess." no American network can. Attention must be paid. Add to that the new FCC chairman himself, who has wrapped his administration in a congressional confidence so secure that Wright on the Congress -after six years of bottling up the commission on the fin -syn issue -was willing to turn it over to him with a This issue carries only one, relatively modest, news interview virtual carte blanche. Never mind for the moment that much of with NBC President Robert Wright, but it nevertheless prompts that congressional confidence was paid for out of the First these observations about the difference he's made to the Fifth Amendment/operating independence trust fund. The thing is, Estate in just three and a half years at the head of that network the man's a marvel on the Hill. and company. Thus we say "virtually quashed." It's still too early to say NBC remains, of course, the No. 1 and by far most profitable "fait accompli." Sikes and colleagues are making a mighty TV network. But, content neither to rest on laurels nor let the effort to get the parties to agree on their own, but it's not yet future leave him behind, Wright committed NBC to a vigorous clear how big a stick they have to back up their speaking loudly. course of cable entry, resulting so far in one wholly owned As one friend of this page remarked, this is one of those two or channel (CNBC) and three other channels joint ventured with three issues in telecommunications policy (and commerce) that Cablevision (Bravo, SportsChannel America and American drive a stake through the heart of the losing side. How this issue Movie Classics). Now he's put NBC on the leading edge of still is eventually decided may well depend on whether Congress can another telecommunications medium as a partner in Sky Cable, stay on the sidelines. the direct broadcast satellite venture that may change the bal- ance of programing and power in television. Politically, he was A light in the window an early and vigorous network protagonist of repeal/modifica- tion of the financial interest rules, and may yet see those efforts In a poignant irony that weds both the risks and rewards of the rewarded. practice of journalism, last Friday, March 16, marked both Bob Wright might well be a role model for all Fifth Estaters Freedom of Information Day, promoted as such by the Society as they round the century's bend: making the best of the present of Professional Journalists, and journalist Terry Anderson's fifth while advancing into the future. It's a little early for man- of -the- year as a captive of Middle East terrorists. year nominations, but he's sure to be among the finalists. The society, which chose the date to commemorate the birth- day of First Amendment author James Madison, did not over- look that irony. SPJ President Carolyn Carlson said in marking PADIC both anniversaries: "Reporters for U.S. publications and broad- WJp5 cast outlets have been injured, killed or kidnapped while trying to gather information about international affairs.... That such an endeavor is so dangerous should remind us all how lucky we are to have a system of government that secures the existence of a free press. That is what keeps us free." The price of that freedom for Terry Anderson has been the loss of his own. While for the Associated Press's Middle East correspondent the risks involved in being an American journalist abroad were apparent -extending as they do beyond the line -of- fire dangers of active reporting to the danger of simply being identified as an American, or journalist, or both-he accepted 5itattrr them, as do all foreign correspondents, when he took the job. by Jack Schmidt These are the harsh realities sometimes overshadowed by a Drawn for BROADCASTING glamorous image. If the correspondents themselves downplay "Let's go to lunch. I heard about a great place on WFOB."

Broadcasting Mar 19 1990 98 Six weeks left that can pretty much make your whole year. Broadcasting is uniquely equipped to report on all these areas. NAB Convention. Broadcast Technology. State of the Art - Radio and Television Equipment. SMPTE. SBE. Make sure your message reaches the people who make the decisions and sign the checks to buy your services and equipment. With bonus circulation at NAB, SMPTE and SBE.

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