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Social Intelligence Analytics Report on Coronavirus PAKISTAN

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Social Intelligence Analytics Report on Coronavirus PAKISTAN Ipsos SIGNALS Social Intelligence Analytics Report On Coronavirus PAKISTAN 23 March 2020 © Ipsos | DocSIA ReportsName | MonthMENAP| Year March | Version 2020 # | Public | Internal/Client Use Only | Strictly Confidential MENAP REGION: HOW MUCH CONVERSATION IS THERE IN CONTEXT IN EACH COUNTRY? VOLUME OF CONVERSATION 2019/12/23 – 2020/03/23 500K 400K 300K 200K 100K Saudi United Arab Pakistan Egypt Kuwait Lebanon Qatar Iraq Oman Algeria Jordan Tunisia Morocco Bahrain Yemen Libya Palestine Arabia Emirates 575656 473023 201559 188486 115345 92478 74048 70691 55593 55145 54727 43498 42524 29787 26536 20582 20317 2 ‒ © Ipsos | SIA Reports MENAP| March 2020 HOW IS THE TOPIC TRENDING? TIMELINE OF THE VOLUME OF MENTIONS ON SOCIAL MEDIA FOR THE CORONAVIRUS 2019/12/23 – 2020/03/23 Narrowband only 100K 80K 60K 40K 20K K 30-Dec-2019 11-Jan-2020 23-Jan-2020 4-Feb-2020 16-Feb-2020 28-Feb-2020 11-Mar-2020 3 ‒ © Ipsos | SIA Reports MENAP| March 2020 WHAT ARE PEOPLE TALKING ABOUT? VOLUME OF MENTIONS, INTERACTIONS AND POTENTIAL IMPRESSIONS BY TOPIC: PAST 30 DAYS 2020/02/22 – 2020/03/23 4M 3M 2M 1M M K 50K 100K 150K 200K 250K 300K 350K Travel and Aviation Economy Impact Preventative measures Latest facts and figures Panic Buying Social Distancing 4 ‒ © Ipsos | SIA Reports MENAP| March 2020 HOW ARE THESE TOPICS OF CONVERSATION IN THE CONTEXT OF THE CORONAVIRUS TRENDING 2019/12/23 – 2020/03/23 160K 120K 80K 40K K 30-Dec-2019 11-Jan-2020 23-Jan-2020 4-Feb-2020 16-Feb-2020 28-Feb-2020 11-Mar-2020 23-Mar-2020 Travel and Aviation (9.1K) Economy Impact (14.1K) Preventative measures (46.3 K) Authorities (0) Latest facts and figures (309K) Panic Buying (2.9K) Social Distancing (91.7K) Average (33.8K) 5 ‒ © Ipsos | SIA Reports MENAP| March 2020 WHAT ARE THE LATEST TOPICS PEOPLE ARE DISCUSSING ONLINE- DISTRIBUTION BY TOPIC OF CONVERSATION PAST 7 DAYS 2020/03/16 – 2020/03/23 200K 163K 150K 100K 57K 50K 22K 7K 3K 2K K Economic Impact Travel and Aviation Social Distancing Latest facts and Panic Buying Preventative Authorities figures measures © Ipsos | SIA Reports MENAP| March 2020 SUMMARY OF HOW EACH TOPIC COMPARES AGAINST KPIS : PAST 30 DAYS 2020/02/22 – 2020/03/23 VOLUME (TOTAL) RETWEETS TW (TOTAL) INTERACTIONS (TOTAL) POTENTIAL_IMPRESSION (TOTAL) Economic Impact 12.1K 2.2K 978.2K 374.1M Travel and Aviation 7.2K 3.9K 346.8K 266.1M Social Distancing 87.2K 58.7K 924.0K 1780.8M Latest facts and 278.9K 263.0K 2686.7K 8112.0M figures Panic Buying 2.9K 0.6K 10.3K 36.8M Preventative 39.0K 19.6K 226.0K 876.2M measures Authorities 0.0K 0.0K 0.0K 0.0M © Ipsos | SIA Reports MENAP| March 2020 WHAT ARE THE TOP WHAT ARE THE TOP WORDS? HASHTAGS? PAST 7 DAYS PAST 7 DAYS 2020/03/16 – 2020/03/23 © Ipsos | SIA Reports MENAP| March 2020 WHAT ARE THE TOP NEWS SITES? WHAT ARE THE TOP EMOJI’S? PAST 30 DAYS PAST 7 DAYS 2020/03/16 – 2020/03/23 2020/02/22 – 2020/03/23 Urdupoint.com 3541 The News International 470 Business Recorder 424 8k The Nation News Pakistan 323 Dawn 244 6k Daily Jang Urdu News 228 4k Roznama Dunya 221 Dunya News 216 2k Nawaiwaqt 189 Geo TV k 167 Abb Takk News 135 ❤ Radio Pakistan 129 Pakistan Point 127 Pakistan News 120 Ace news 91 Associated Press Of Pakistan 77 Samaa 71 express.com.pk 67 Daily Pakistan 64 © Ipsos | SIA Reports MENAP| March 2020 Brandsynario 23 100 200 300 400 500 0 February 22, 2020 18:00 2020/02/22 TRENDING? POSITIVE VERSUS WHATNEGATIVE IS THE SENTIMENT SENTIMENT ON THE TOPICAND HOW IS IT 10 February 23, 2020 06:00 ‒ © Ipsos | SIA Reports MENAP| 2020ReportsMarch |MENAP| Ipsos SIA© February 23, 2020 18:00 February 24, 2020 06:00 February 24, 2020 18:00 February 25, 2020 06:00 February 25, 2020 18:00 – February 26, 2020 06:00 2020/03/23 February 26, 2020 18:00 February 27, 2020 06:00 February 27, 2020 18:00 February 28, 2020 06:00 February 28, 2020 18:00 Negative Sentiment February 29, 2020 06:00 February 29, 2020 18:00 March 01, 2020 06:00 March 01, 2020 18:00 March 02, 2020 06:00 March 02, 2020 18:00 March 03, 2020 06:00 March 03, 2020 18:00 March 04, 2020 06:00 March 04, 2020 18:00 March 05, 2020 06:00 March 05, 2020 18:00 March 06, 2020 06:00 March 06, 2020 18:00 Positive Sentiment March 07, 2020 06:00 March 07, 2020 18:00 March 08, 2020 06:00 March 08, 2020 18:00 March 09, 2020 06:00 March 09, 2020 18:00 March 10, 2020 06:00 March 10, 2020 18:00 March 11, 2020 06:00 March 11, 2020 18:00 March 12, 2020 06:00 March 12, 2020 18:00 March 13, 2020 06:00 March 13, 2020 18:00 March 14, 2020 06:00 March 14, 2020 18:00 March 15, 2020 06:00 March 15, 2020 18:00 March 16, 2020 06:00 March 16, 2020 18:00 March 17, 2020 06:00 March 17, 2020 18:00 March 18, 2020 06:00 March 18, 2020 18:00 March 19, 2020 06:00 March 19, 2020 18:00 March 20, 2020 06:00 March 20, 2020 18:00 March 21, 2020 06:00 March 21, 2020 18:00 March 22, 2020 06:00 March 22, 2020 18:00 March 23, 2020 06:00 WHAT ARE THE TOP WHAT ARE THE TOP WORDS? HASHTAGS? PAST 7 DAYS PAST 7 DAYS 2020/03/16 – 2020/03/23 2020/03/16 – 2020/03/23 © Ipsos | SIA Reports MENAP| March 2020 WHAT ARE THE LATEST MENTIONS? LATEST POSTS RANKED BY POTENTIAL REACH OVER THE PAST 24 HOURS 2020/03/22 – 2020/03/23 12 ‒ © Ipsos | SIA Reports MENAP| March 2020 HOW IS THE CONVERSATION ACROSS PAKISTAN? VOLUME OF CONVERSATION BY CITY 2019/12/23 – 2020/03/23 15K 10K 5K K 30-Dec-2019 11-Jan-2020 23-Jan-2020 4-Feb-2020 16-Feb-2020 28-Feb-2020 11-Mar-2020 23-Mar-2020 Rawalpindi (24.5K) Karachi (185.8K) Islamabad (155.9K) Lahore (159.2K) Multan (16.5K) Quetta (16.7K) Khewera (13.6K) Hyderabad (14.9K) Average Line (7.3K) © Ipsos | SIA Reports MENAP| March 2020 THANK [email protected] +92 345 855 0212.
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