Ipsos SIGNALS Social Intelligence Analytics Report On Coronavirus PAKISTAN
23 March 2020
© Ipsos | DocSIA ReportsName | MonthMENAP| Year March | Version 2020 # | Public | Internal/Client Use Only | Strictly Confidential MENAP REGION: HOW MUCH CONVERSATION IS THERE IN CONTEXT IN EACH COUNTRY? VOLUME OF CONVERSATION
2019/12/23 – 2020/03/23
500K
400K
300K
200K
100K
Saudi United Arab Pakistan Egypt Kuwait Lebanon Qatar Iraq Oman Algeria Jordan Tunisia Morocco Bahrain Yemen Libya Palestine Arabia Emirates 575656 473023 201559 188486 115345 92478 74048 70691 55593 55145 54727 43498 42524 29787 26536 20582 20317
2 ‒ © Ipsos | SIA Reports MENAP| March 2020 HOW IS THE TOPIC TRENDING? TIMELINE OF THE VOLUME OF MENTIONS ON SOCIAL MEDIA FOR THE CORONAVIRUS
2019/12/23 – 2020/03/23 Narrowband only 100K
80K
60K
40K
20K
K 30-Dec-2019 11-Jan-2020 23-Jan-2020 4-Feb-2020 16-Feb-2020 28-Feb-2020 11-Mar-2020
3 ‒ © Ipsos | SIA Reports MENAP| March 2020 WHAT ARE PEOPLE TALKING ABOUT? VOLUME OF MENTIONS, INTERACTIONS AND POTENTIAL IMPRESSIONS BY TOPIC: PAST 30 DAYS 2020/02/22 – 2020/03/23
4M
3M
2M
1M
M K 50K 100K 150K 200K 250K 300K 350K
Travel and Aviation Economy Impact Preventative measures
Latest facts and figures Panic Buying Social Distancing
4 ‒ © Ipsos | SIA Reports MENAP| March 2020 HOW ARE THESE TOPICS OF CONVERSATION IN THE CONTEXT OF THE CORONAVIRUS TRENDING
2019/12/23 – 2020/03/23
160K
120K
80K
40K
K 30-Dec-2019 11-Jan-2020 23-Jan-2020 4-Feb-2020 16-Feb-2020 28-Feb-2020 11-Mar-2020 23-Mar-2020
Travel and Aviation (9.1K) Economy Impact (14.1K) Preventative measures (46.3 K) Authorities (0)
Latest facts and figures (309K) Panic Buying (2.9K) Social Distancing (91.7K) Average (33.8K)
5 ‒ © Ipsos | SIA Reports MENAP| March 2020 WHAT ARE THE LATEST TOPICS PEOPLE ARE DISCUSSING ONLINE- DISTRIBUTION BY TOPIC OF CONVERSATION PAST 7 DAYS 2020/03/16 – 2020/03/23
200K
163K
150K
100K
57K 50K 22K 7K 3K 2K K Economic Impact Travel and Aviation Social Distancing Latest facts and Panic Buying Preventative Authorities figures measures
© Ipsos | SIA Reports MENAP| March 2020 SUMMARY OF HOW EACH TOPIC COMPARES AGAINST KPIS : PAST 30 DAYS
2020/02/22 – 2020/03/23
VOLUME (TOTAL) RETWEETS TW (TOTAL) INTERACTIONS (TOTAL) POTENTIAL_IMPRESSION (TOTAL)
Economic Impact 12.1K 2.2K 978.2K 374.1M
Travel and Aviation 7.2K 3.9K 346.8K 266.1M
Social Distancing 87.2K 58.7K 924.0K 1780.8M
Latest facts and 278.9K 263.0K 2686.7K 8112.0M figures
Panic Buying 2.9K 0.6K 10.3K 36.8M
Preventative 39.0K 19.6K 226.0K 876.2M measures
Authorities 0.0K 0.0K 0.0K 0.0M
© Ipsos | SIA Reports MENAP| March 2020 WHAT ARE THE TOP WHAT ARE THE TOP WORDS? HASHTAGS? PAST 7 DAYS PAST 7 DAYS 2020/03/16 – 2020/03/23
© Ipsos | SIA Reports MENAP| March 2020 WHAT ARE THE TOP NEWS SITES? WHAT ARE THE TOP EMOJI’S? PAST 30 DAYS PAST 7 DAYS 2020/03/16 – 2020/03/23 2020/02/22 – 2020/03/23
Urdupoint.com 3541 The News International 470 Business Recorder 424 8k The Nation News Pakistan 323 Dawn 244 6k Daily Jang Urdu News 228
4k Roznama Dunya 221 Dunya News 216 2k Nawaiwaqt 189 Geo TV k 167 Abb Takk News 135 ❤ Radio Pakistan 129 Pakistan Point 127 Pakistan News 120 Ace news 91 Associated Press Of Pakistan 77 Samaa 71 express.com.pk 67 Daily Pakistan 64 © Ipsos | SIA Reports MENAP| March 2020 Brandsynario 23 WHAT IS THE SENTIMENT ON THE TOPIC AND HOW IS IT TRENDING? POSITIVE VERSUS NEGATIVE SENTIMENT
2020/02/22 – 2020/03/23
500
400 Negative Sentiment Positive Sentiment
300
200
100
0
March 01, 2020 06:00 2020 01, March 18:00 2020 01, March 06:00 2020 02, March 18:00 2020 02, March 06:00 2020 03, March 18:00 2020 03, March 06:00 2020 04, March 18:00 2020 04, March 06:00 2020 05, March 18:00 2020 05, March 06:00 2020 06, March 18:00 2020 06, March 06:00 2020 07, March 18:00 2020 07, March 06:00 2020 08, March 18:00 2020 08, March 06:00 2020 09, March 18:00 2020 09, March 06:00 2020 10, March 18:00 2020 10, March 06:00 2020 11, March 18:00 2020 11, March 06:00 2020 12, March 18:00 2020 12, March 06:00 2020 13, March 18:00 2020 13, March 06:00 2020 14, March 18:00 2020 14, March 06:00 2020 15, March 18:00 2020 15, March 06:00 2020 16, March 18:00 2020 16, March 06:00 2020 17, March 18:00 2020 17, March 06:00 2020 18, March 18:00 2020 18, March 06:00 2020 19, March 18:00 2020 19, March 06:00 2020 20, March 18:00 2020 20, March 06:00 2020 21, March 18:00 2020 21, March 06:00 2020 22, March 18:00 2020 22, March 06:00 2020 23, March
February 22, 2020 18:00 2020 22, February 06:00 2020 23, February 18:00 2020 23, February 06:00 2020 24, February 18:00 2020 24, February 06:00 2020 25, February 18:00 2020 25, February 06:00 2020 26, February 18:00 2020 26, February 06:00 2020 27, February 18:00 2020 27, February 06:00 2020 28, February 18:00 2020 28, February 06:00 2020 29, February 18:00 2020 29, February
10 ‒ © Ipsos | SIA Reports MENAP| March 2020 WHAT ARE THE TOP WHAT ARE THE TOP WORDS? HASHTAGS? PAST 7 DAYS PAST 7 DAYS 2020/03/16 – 2020/03/23 2020/03/16 – 2020/03/23
© Ipsos | SIA Reports MENAP| March 2020 WHAT ARE THE LATEST MENTIONS? LATEST POSTS RANKED BY POTENTIAL REACH OVER THE PAST 24 HOURS
2020/03/22 – 2020/03/23
12 ‒ © Ipsos | SIA Reports MENAP| March 2020 HOW IS THE CONVERSATION ACROSS PAKISTAN? VOLUME OF CONVERSATION BY CITY
2019/12/23 – 2020/03/23
15K
10K
5K
K 30-Dec-2019 11-Jan-2020 23-Jan-2020 4-Feb-2020 16-Feb-2020 28-Feb-2020 11-Mar-2020 23-Mar-2020
Rawalpindi (24.5K) Karachi (185.8K) Islamabad (155.9K) Lahore (159.2K) Multan (16.5K)
Quetta (16.7K) Khewera (13.6K) Hyderabad (14.9K) Average Line (7.3K)
© Ipsos | SIA Reports MENAP| March 2020 THANK
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