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Issue Full File SAYI 15 HAZİRAN 2021 YENİ DÜŞÜNCELER Haziran 2021, Sayı:15 ISSN: 2636-8463 EDİTÖR Prof.Dr. Lale KABADAYI EDİTÖR YARDIMCISI Öğr.Gör. M.Şebnem CANTÜRK ALAN EDİTÖRLERİ Doç.Dr. Burcu BALCI Doç.Dr. İlknur KARAASLAN Doç.Dr. Nahit Erdem KÖKER Doç.Dr. Özgür KÖSEOĞLU Doç.Dr. Yurdagül BEZİRGAN ARAR Dr.Öğr.Üyesi Alahattin KANLIOĞLU Dr.Öğr.Üyesi Murat ÇELİK MİZANPAJ Öğr.Gör. M.Şebnem CANTÜRK KAPAK TASARIMI Doç.Dr. Cem GÜZELOĞLU YAYIN KURULU Prof.Dr.Aytekin CAN Selçuk Üniversitesi Prof.Dr.Erkan YÜKSEL Anadolu Üniversitesi Prof.Dr.Gülseren ŞENDUR ATABEK Yaşar Üniversitesi Prof.Dr.M.Ali BAYRAKTAROĞLU Trakya Üniversitesi Prof.Dr.Mehmet KOŞTUMOĞLU Dokuz Eylül Üniversitesi Prof.Dr.Şahin KARASAR Maltepe Üniversitesi DANIŞMA KURULU Prof.Dr.Aytekin CAN Selçuk Üniversitesi Prof.Dr.Başak SOLMAZ Selçuk Üniversitesi Prof.Dr.Belma FIRLAR Ege Üniversitesi Prof.Dr.Bülent KÜÇÜKERDOĞAN Hasan Kalyoncu Üniversitesi Prof.Dr.Bülent VARDAR Beykent Üniversitesi Prof.Dr.Dilek TAKIMCI Ege Üniversitesi Prof.Dr.Erkan YÜKSEL Anadolu Üniversitesi Prof.Dr.Gülseren ŞENDUR ATABEK Yaşar Üniversitesi Prof.Dr.M. Ali BAYRAKTAROĞLU Trakya Üniversitesi Prof.Dr.Mine SARAN Ege Üniversitesi Prof.Dr.Müjde KER DİNÇER Ege Üniversitesi Prof.Dr.Özden ÇANKAYA İstanbul Aydın Üniversitesi Prof.Dr.Pelin DÜNDAR Ege Üniversitesi Prof.Dr.Sezen ÜNLÜ Anadolu Üniversitesi Prof.Dr.Simber ATAY Dokuz Eylül Üniversitesi Prof.Dr.Suat GEZGİN İstanbul Üniversitesi Prof.Dr.Şahin KARASAR Maltepe Üniversitesi Dergide yayınlanan makalelerde ifade edilen görüşler yazar(lar)ın kendi görüşleri olup, tüm bilimsel, içeriksel, dilsel, yasal sorumluluğu yazarlarına aittir. İÇİNDEKİLER / CONTENTS DEMOGRAFİK ÖZELLİKLERİN AKTİVİST KİMLİK VE AKTİVİZME BAĞLILIK DÜZEYİNE ETKİSİ: ÜNİVERSİTE ÖĞRENCİLERİ ÜZERİNE NİCEL BİR ARAŞTIRMA / THE EFFECT OF DEMOGRAPHIC FEATURES ON ACTIVIST IDENTITY AND ACTIVISM COMMITMENT LEVEL: A QUANTITATIVE STUDY ON UNIVERSITY STUDENTS.......................................................................... 4 Sezen Garip ÖYKÜLEYİCİ REKLAMLARDA DEĞER YARATIMI VE VAAT EDİLEN TÜKETİCİ DEĞERLENDİRME ŞEMASI: BİSCOLATA MOOD REKLAM İNCELEMESİ / VALUE CREATION IN STORY ADVERTISING AND PROMISED CONSUMER EVALUATION SCHEME: BISCOLATA MOOD ADVERTISING REVIEW......................................................................................... 20 Esra Pelin Güregen MARKA KİŞİLİĞİ GELİŞTİRMEK: TÜRKİYE’DE LÜKS (GÖSTERİŞ) TÜKETİMİ VE LÜKS ÜRÜNLERDE KULLANILAN ARKETİPLERİN İNCELENMESİ / DEVELOPING BRAND PERSONALITY: REVIEWING THE ARCHETYPES USED IN LUXURY (VANITY) CONSUMPTION AND LUXURY PRODUCTS IN TURKEY................................................................... 42 Hacer Hande Ergin Çağatay NE YEMELİ? NASIL YEMELİ? NEREDE YEMELİ?: YEŞİLÇAM FİLMLERİNDE SOFRA ADABI / WHAT TO EAT? HOW TO EAT? WHERE TO EAT: TABLE MANNERS IN YEŞİLÇAM MOVIES........................................................................................................................................................ 64 Arus Yumul SÜPERPANOPTİK İKTİDAR: WHATSAPP TÜRKİYE GİZLİLİK İLKESİ UYGULAMASI ÖRNEĞİ ÖZELİNDE BİR İNCELEME / SUPERPANOPTIC POTENCY: A REVIEW ON WHATSAPP TURKEY PRIVACY POLICY APPLICATION EXAMPLE................................................. 78 Ahmet Can Akgün, Dilek Paltun, Mustafa Abanoz OMNİPTİKON SÜRECİNDE SOSYAL MEDYADA TOPLUMSAL CİNSİYET: INSTAGRAM ÖRNEĞİ / SOCIAL GENDER IN SOCIAL MEDIA IN THE OMNIPTICON PROCESS: THE CASE OF INSTAGRAM.......................................................................................................................................... 96 Evin Doğan DİJİTAL EŞİTSİZLİKLERİ YAKINDAN İNCELEMEK: DİJİTAL UÇURUM BUZDAĞININ GÖRÜNEN YÜZÜ MÜDÜR? / STUDYING DIGITAL INEQUALITIES CLOSELY: IS THE DIGITAL DIVIDE THE TIP OF THE ICEBERG?.................................................................................... 109 Hasan Hüseyin Kayış FOTOĞRAF, SÜRREALİZM VE PSİKANALİZ İLİŞKİSİ ÇERÇEVESİNDE PORTRE FOTOĞRAFÇILIĞI: PHILIPPE HALSMAN VE DALI ATOMICUS / PORTRAIT PHOTOGRAPHY WITHIN THE FRAME OF THE RELATIONSHIP BETWEEN PHOTOGRAPHY, SURREALISM AND PSYCHOANALYSIS: PHILIPPE HALSMAN AND DALI ATOMICUS................................................................................................................................................... 125 Aslı Erciyeş Tosun SALGINLA YAYILAN NEFRET: TWİTTER’DA 65 YAŞ ÜSTÜ BİREYLERE YÖNELİK NEFRET SÖYLEMİ / HATE SPREAD BY THE PANDEMIC: THE HATE SPEECH AGAINST THE INDIVIDUALS OVER 65 YEARS OF AGE ON TWITTER.............................................................. 143 Fatma Esra Öztürk KİTAP İNCELEME: KORKU KÜLTÜRÜ - RİSK ALMAMANIN RİSKLERİ / CULTURE OF FEAR - RISK-TAKING AND THE MORALITY OF LOW EXPECTATION............................................ 160 Rufen Oral Kaynak Gösterimi: Garip, S. (2021). Demografik Özelliklerin Aktivist Kimlik ve Aktivizme Bağlılık Düzeyine Etkisi: Üniversite Öğrencileri Üzerine Nicel Bir Araştırma. Ege Üniversitesi İletişim Fakültesi Yeni Düşünceler Hakemli E-Dergisi, (15), 4-19. Araştırma Makalesi Yeni Düşünceler, 2021, 15: 4-19 (Research Article) Demografik Özelliklerin Aktivist Kimlik ve Aktivizme Bağlılık 1 Sezen Garip Düzeyine Etkisi: Üniversite Öğrencileri Üzerine Nicel Bir Orcid No: 0000-0002-5488-8573 Araştırma The Effect Of Demographic Features On Activist Identity And Activism Commitment Level: A Quantitative Study On University 1 Ege Üniversitesi Halkla İlişkiler ve Tanıtım A.B.D. Students İletişim Araştırmaları Doktora Programı. Alınış (Received): 21.01.2021 Kabul Tarihi (Accepted): 01.03.2021 sorumlu yazar: [email protected] ÖZ Anahtar Sözcükler: Yaşanılan toplumsal hareketlerin ortaya çıkardığı bir kavram olan aktivizm, günümüzde Aktivizm, Aktivist, Aktivist Kimlik, Aktivizme geleneksel ve dijital aktivizm ayrımında tartışılan bir konudur. Aktivizm konusunda yapılan çalışmalar niceliksel olarak artış gösterirken, aktivist kimlik ve aktivizme bağlılık Bağlılık, Demografik Özellikler. perspektifinde yapılan araştırmaların niceliksel ve niteliksel açıdan yeterli olmadığı görülmüştür. Söz konusu bu çalışma ise, üniversite öğrencilerinin aktivist kimlik ve aktivizme bağlılık düzeylerinin demografik özellikleri (cinsiyet, yaş, gelir ve eğitim) Keywords: doğrultusunda farklılık gösterip göstermediğini anlamaya çalışmıştır. Nicel araştırma Activism, Activist, Activist Identity, Commitment çerçevesinde tarama (survey) desenine göre yapılandırılan çalışmada, 8 maddelik aktivist kimlik ve aktivizme bağlılık ölçeği kullanılmıştır. Araştırma evrenini oluşturan to Activism, Demographic Features. üniversite öğrencilerine kolayda örnekleme yöntemiyle ulaşılmış ve çevrimiçi anket ile veriler toplanmıştır. Elde edilen veriler SPSS 22 ve AMOS 21 istatistik programlarında analiz edilmiştir. Analiz sonuçlarına göre cinsiyet, yaş, gelir ve eğitim değişkenlerinin aktivist kimlik ve aktivizme bağlılık düzeyinde önemli farklılıklar oluşturduğu tespit edilmiştir. Literatür kapsamında sonuçlar değerlendirildiğinde ise, özellikle cinsiyet ve yaş değişkenlerinin üzerinde durulmasına karşın gelir ve eğitim değişkenlerine yönelik araştırmaların eksikliği dikkat çekmiştir. ABSTRACT Activism, which is a concept created by the social movements experienced, is an issue that is discussed today in terms of traditional and digital activism. While the studies on activism have increased quantitatively, it has been observed that the studies conduc- ted in the perspective of activist identity and activism commitment are not sufficient quantitatively and qualitatively. This study tried to understand whether the levels of activist identity and activism commitment of university students differ in line with their demographic characteristics (gender, age, income and education). In the study struc- tured according to the survey design within the framework of quantitative research, an 8-item scale of activist identity and activism commitment was used. University stu- dents, who constitute the research universe, were reached with the easy sampling met- hod and data were collected with an online survey. The data obtained were analyzed in SPSS 22 and AMOS 21 statistical programs. According to the analysis results, it was de- termined that gender, age, income and education variables make significant differen- ces in the level of activist identity and commitment to activism. When the results are evaluated within the scope of the literature, despite the emphasis on gender and age variables, the lack of studies on income and education variables has drawn attention. Yeni Düşünceler, 2021; 15: 4-19 / 5 GİRİŞ Aktivizm kavramı en basit tabirle bireylerin ya da toplulukların rahatsız oldukları konularda seslerini yetkili kurumlara duyurma çabalarıdır. Rahatsız olunan bu konular sosyo- ekonomik çatışmalardan çıkabileceği gibi siyasi veya kültürel unsurları da barındırabilir. Aslında bireyler toplumsal sistem içinde çıkan aksaklıkları, adaletsizlikleri iyileştirmek adına birlik olmaktadırlar. Değiştirmek ya da çözüm getirmek istedikleri sorunlar etrafında ortak motivasyonlarla bir araya gelmektedirler. Bu birliktelikler kimi zaman sokaklarda, meydanlarda olurken kimi zamanda sosyal medya platformlarında gerçekleşmektedir. Oluşturulan planlar ve stratejiler doğrultusunda toplumsal hareketler yani aktivizm hareketleri gerçekleştirilmektedir. Bu aktivizm hareketlerinde yer alan bireyler aktivist olarak nitelendirilir. Aktivist kimliğin giderek benimsenmesi ve aktivizm hareketlerinde yansıtılması aktivizmin sürdürülebilirliğini yani aktivizme olan bağlılığı artırdığı söylenebilir. Konu kapsamında yapılan araştırmalara bakıldığında; aktivizmin geleneksel
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