C NTENTASIA 13 December 2015

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30 november- C NTENTASIA 13 december 2015

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Thaole to drive Sesame Workshop shows in SE Asia Eight markets covered in new master licensee deal

Sesame Workshop has named Vietnam’s Thaole Entertainment as its master licensee for content distribution for Southeast Asia. The deal includes Malaysia, Thailand, Taiwan, Myanmar, Cambodia, Laos, Vietnam and the Philippines.

Read all about it on page 6

Flame opens Singapore office Aus house pushes Asia ambitions

Australian production and distribution house, Flame Distribution/Flame Media, is opening its first Singapore office. The move is part of the four-year-old company’s expanded efforts across the region for its 2,000-hour non-scripted catalogue.

Read all about it on page 2 c ntentasia 30 november-13 december 2015 Page 2.

History Asia to air all3media sets up in Asia Pacific Paris attacks docu Macallister repositions international business

A+E Networks’ History channel will U.K. indie all3media has appointed international business, which also includes premiere Terror: Seven Days in Paris on Sabrina Duguet to head up its new an office in the U.S. Duguet reports to Thursday, 3 December, at 11pm. The hour- dedicated regional office in Asia Pacific. international CEO, Steve Macallister. long special, produced by NBC Peacock Duguet’s new role as EVP Asia Pacific Former Asia head, Stephen Driscoll, has Productions, includes exclusive footage is part of a restructure of all3media’s been appointed EVP EMEA. of the dawn siege in St. Denis, as well as interviews with witnesses, medical person- nel, the owner of the Bataclan concert hall and Paris-based terrorism experts. Flame opens up in Singapore Aus producer/distributor pushes regional business Pakistan’s PTV Australian production and that number as an absolute will buys 200 hours distribution house, Flame grow quickly but also as a per- Distribution/Flame Media, is centage of the catalogue,” Pakistan’s PTV Global has picked opening its first Singapore he says. up more than 200 hours of factual/ office. The move is part China is expected to lifestyle programming from U.K.- of the four-year-old drive 2016 business. Cal- based distributor Cineflix. The deal, company’s expanded don describes the current announced ahead of the Asia TV Forum efforts across the region mainland slowdown as “a (ATF) in Singapore, includes 13 seasons for its 2,000-hour non- slight hiccup” that will pass, – 108 hours – of Mayday: Air Disaster; scripted catalogue. and says the population is eight seasons – 174 half hours – of Seven Chairman and managing already keen on factual and Network Australia’s Border Security,; director, John Caldon, calls the documentary content. John Caldon and two seasons – 18 hours – of BSkyB’s new initiative a “logical” next Caldon and the Flame team Border Force. Cineflix sales ahead of this step for the company, which has will be at the Asia TV Forum (ATF) year’s market also include Food, Booze until now been servicing the Asia market this year talking to buyers, producers and & Tattoo to Discovery India and wildlife/ from Sydney. distributors about, among other things, natural history series, Angry Planet and A vice president for sales in Asia will be new shows such as Predict My Future: The Ocean Vet to Next Step Thailand. appointed to run the new outfit. Science of Us, a four-part series by Razor- Caldon says about 1,000 hours a year Films that tracks a group of children from are being added to Flame’s catalogue in Dunedin in New Zealand for 40 years. a “very significant acquisitions strategy”. Caldon says digital distribution is a key The company deals with 100 producers part of Flame’s business, but that many around the world, most of which are in the of the streaming platforms may not be as U.K. This is likely to shift with the stepped- viable as they would like to be. “We are up Asia focus. very interested in that space but we are Caldon says about 40 hours of the 2,000 very selective because we want to do hours in Flame’s catalogue are currently deals with people able to monetise the from Asia. “My ambition would be that opportunity,” he says. Angry Planet

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Jan 2016 kick-off for House Hunters Asia Scripps’ first original show for HGTV Asia to air in Q2

Scripps Networks Interactive kicks off pro- as they navigate the world of real estate. duction on its first original series for HGTV Three of the episodes will be made in Asia in January 2016 with a local version of Singapore and three in Malaysia. long-running U.S. format House Hunters. Budgets have not been disclosed. The show commission coincides with HGTV’s The commission along with new shows first anniversary in Asia in December. such as the second season of Food Wars, The six-part series, green lit earlier this keeps Scripps on the list of top three re- year, will air in the second quarter of gional broadcasters out of the gate with 2016. original production for 2016. House Hunters Asia is being produced Food Wars Asia 2 premieres on Food by Endemol Shine’s regional production Network on 11 January 2016 and will run unit out of Singapore. on Mondays at 10pm in Singapore (9pm The series follows wannabe home buyers in Jakarta and Bangkok).

TCB seals 180 hours to Asia ahead of ATF Chinese, Thai packages drive regional sales

U.K.-based distributor TCB Me- The Hunt for Hitler’s Missing Mil- dia Rights goes into this year’s lions has also gone to Thailand’s Asia TV Forum in Singapore Next Step in a seven-title, 69- with sales of more than 180 hour deal that includes Like A hours of factual entertain- Short Entertainment’s Inquisi- ment and documentaries. tion, Seven Productions’ Sur- Most of the titles are go- veillance and Primate Planet ing into China and Thailand, Productions’ Monkey Life. with sales too in Japan (NHK Out of Singapore, Discovery Enterprises, Nippon Television), Suvivorman Networks Asia Pacific acquired Hong Kong (Radio Television Hong 25 hours, including AMS Pictures’ Kong), Vietnam (T Star Global) and India. Screen Machines for its pan-Asian chan- In China, Red Apollo Group took digital nels. Discovery also bought Survivorman rights to 14 documentaries and series, in- and Ryan Pyle Productions’ Tough Rides cluding TVT Productions’ The Hunt for Hit- for its India channels. ler’s Missing Millions, Arrow Media’s Planes A second pan-regional deal puts That Changed the World and World’s Planes that Changed the World on Na- Most Extreme, and Les Stroud Produc- tional Geographic Channels across the tions’ Survivorman. region.

Japan’s Wowow acquires Sinatra special

Japan’s Wowow has picked up rights to taped live at the Wynn Las Vegas’ Encore the upcoming Sinatra 100 – An all-Star Theatre and will be broadcast on CBS in Grammy Concert from U.S.-based Alfred the U.S. on Sunday, 6 December. Haber Inc. Performers include Lady Gaga, Adam The two-hour prime time special cel- Levine, Celine Dion, Carrie Underwood ebrating Sinatra’s 100th birthday will be and Tony Bennett. 30 november-13 december 2015 page 5. c ntentasia 30 november-13 december 2015 Page 6.

Southeast Asia, Aus Thaole to drive Sesame Workshop in SE Asia pick up 150 ZDF hours New master licensee deal covers eight markets

Broadcasters in Asia have picked up 150 hours of kids and teens programming from German broadcaster ZDF’s ZDFE. junior catalogue, the company said going into this year’s Asia TV Forum in Singapore. The bulk of the titles went to Southeast Asia, and particularly Thailand. Thai free-TV broadcaster, Thai TV3, acquired free-TV rights to four series – live action adventure comedy Sam Fox – Ex- treme Adventures, two seasons of teen saga Wolfblood and Wicked Science season one. Also in Thailand, Next Step acquired free-TV rights for animation series Rusty Knight, Shaolin Wuzang, Tempo Express and The Skinner Boys.

Sesame Street Sesame Workshop has named Vietnam’s Elmo the Musical and Cookies Crumby Thaole Entertainment as its master Pictures. licensee for content distribution for Thaole, which celebrated its 15th Southeast Asia. anniversary this year, has been working The deal includes Malaysia, Thailand, with the U.S.-based Sesame Workshop in Taiwan, Myanmar, Cambodia, Laos, Vietnam since 2004. Vietnam and the Philippines. “We have seen first hand the positive Rights cover free terrestrial TV, pay TV impact it has had on many children living and subscription video on demand. in areas where there is limited access Titles include Sesame Street, The to quality programming,” said Thaole Furchester Hotel, Super Healthy Monsters, Entertainment director, Linh Phan.

Mako Mermaids Cyber Group sells 250 half hours across Asia

Free-TV rights for both seasons of El- Paris-based producer/distributor Cyber newed CGI series Tales of Tatonka. ephant Princess were secured by Indone- Group Studios has sold more than 250 half Key Intermedia’s package includes sea- sian distributor, Spectrum Films, for Indo- hours across Asia in the last three months, son two of Zou and Mademoiselle Zazie, nesia and Sri Lanka. the company said in the run-up to the Asia both co-produced by Cyber Group Stu- Two pan-regional broadcasters – Aus- TV Forum (ATF) in Singapore. dios and Singapore-based Scrawl, as well tralia’s ABC International and HBO Family Broadcasters/distributors in Korea, includ- as Grenadine and Peppermint. Asia – acquired a total of 91 half hours. ing Key Intermedia and Iconix, acquired Iconix picked up Mademoiselle Zazie for ABC International took all three seasons the most. broadcast on Skylife. Key Intermedia and of Dance Academy and HBO Family Asia Other sales were to Taiwan (Good TV and Japan Contents Group (JCG) both bought picked up pay-TV rights for season two Momo Kids), Indonesia (Spectrum) and Sri rights to pre-school dinosaur series Adams of the 26-episode Mako Mermaids. HBO Lanka (Spectrum). The one pan-regional Bakery (52x13 mins). JCG will broadcast Family also aired season one. deal is with Discovery Networks, which re- the show on Kids Talk Talk channel. FULL SEASON ORDER

OPEN YOUR MIND.

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Bomanbridge picks up ABC Commercial, DRG seal 400 hour deal action clip show SVOD rights boom for Australia & New Zealand

XRC Singapore-based regional distributor, Bomanbridge Media, has picked up exclusive Asian rights to Cisneros Media’s clip show, XRC – The Series. The 78 half hours were created from a library of Toast of London more than 1,000 hours of extreme video Australian distributor ABC Commercial sponded enthusiastically to Netflix, which action, including car chases, shoot outs continues to prioritise digital deals, add- rolled out in March this year. and rescues. ing 400 hours of U.K. content from indie Netflix-subscriber homes in Australia dou- distributor DRG to its subscription video on bled within its first two months, growing Mistresses returns demand (SVOD) catalogue for Australia by 100% from 286,000 in April to 571,000 in and New Zealand. June, reported Australian research firm Roy to Star World The new SVOD content agreement will Morgan Research. bring British comedy series Toast of Lon- It was an early lead for the U.S.-based don and the original U.K. version of drama SVOD giant. As of May 2015, competing Shameless to platforms in Australia and providers Foxtel’s/Seven West Media’s New Zealand. Presto and Nine Entertainment’s/Fair- BBC’s Emmy-winning drama Criminal fax Media’s Stan were both in the 90,000 Justice and BAFTA Award-winning com- range, the report said. edy series Detectorists are also included Though Netflix’s growth has slowed from in the deal. the monster surges in May/June, it contin- ABC Commercial currently has 4,000 ues to be the leading player in the space. hours of content available on local digital Roy Morgan’s November SVOD data put Mistresses season three platforms. the number of Australian households with a Fox International Channels (FIC) Star The DRG acquisitions come at the end of Netflix subscription at 1,039,000 in October World is bringing back Mistresses for a a vibrant SVOD year for Australia and New – 11.4% of households. The report puts the third season on 15 December. The pro- Zealand, which now have multiple provid- number of people reached at 2.7 million. vocative drama, which ABC has already ers such as Netflix, Presto and Stan in Austral- The SVOD platform has seen similar success renewed for a fourth season, ran to early ia and Lightbox and Neon in New Zealand. in New Zealand, reaching one in 10 Kiwis just September in the U.S. Households in both markets have re- three months into launch, Roy Morgan says.

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Ronnie Chieng joins China, Aus film heads seek closer ties Aus comedy pilots 1st Aus-China co-production forum in Sydney

China and Australia are seeking closer changing rapidly. “There is a large audi- film ties, kicking off the initiative with the ence of young people aged between first Australia China Co-production Forum 15 and 25. This is an audience that does in Sydney at the end of November. more than sit passively watching the Government-backed entities and in- movie – they are actively engaged in the dustry bodies say the aim is to fast-track whole movie ecosystem, which gives we engagement between the two markets. filmmakers the opportunity to engage The forum on 23 November was hosted with them on social media and get them by the Motion Picture Association (MPA), interested in our story even during the de- the Australian Screen Association (ASA), velopment process,” he said. the International Chinese Film Festival Lu said The Monkey King Returns be- (ICFF) and the China Cultural Center. came the highest-grossing Chinese ani- Ausfilm and its members, including Fox mation, hauling in over US$150 million, off Studios Australia and Screen Australia, the back of huge social media engage- supported the event. ment with a young fan base. Organisers said “the forum looked to Australian panelists highlighted the fast track exchange between represen- three Australian government financial tatives from the two film industries and initiatives, including the 40% Producer provide an environment for new co-pro- Offset, and said these made Australia an duction projects to match partners and attractive partner. expertise”. Australian filmmakers were also en- “As China grows to becoming the larg- couraged to develop a presence on the est theatrical market in the world, and ground in China. produces more films, there is a great deal The Chinese delegation’s Australia tour Ronny Chieng of interest from the international screen also includes a visit to Village Roadshow community to engage with the Chinese Studios on the Gold Coast, where English- Australia’s ABC TV has selected Sticky film industry at every level,” said Mike Ellis, language Australian-Chinese coproduc- Pictures’ comedy series Ronny Chieng: MPA’s president and managing director, tion The Nest is currently being filmed.The International Student as one of six ABC Asia Pacific. Nest revolved around the discovery of an Comedy Showroom pilots for 2016. Lu Wei, producer of The Monkey King emperor’s mummy that unlocks a 2,000 Born in Malaysia, Chieng co-created Returns, said the Chinese market was year old nightmare. and co-wrote the show, which follows an Asian law student in Australia caught between his old and new lives, between international and local students, and ABS-3A adds two new video platforms between his mum’s expectations and his own dreams. Asia-based operator drives Africa biz Ronny Chieng: International Student is currently in production with delivery Asia-based satellite operator ABS has services using 90cm dishes. scheduled by the end of 2015. signed a deal for two new video platforms The new platforms will support both SD Other comedians in the pilots showcase on ABS-3A. and HD channels in MPEG-2 and MPEG- are Eddie Perfect, Lawrence Mooney, The partnership with SkyVision Global 4 encoding. Coverage will focus on the Kate McCartney and Kate McLennan. Networks will provide DVB-S and DVB-S2 free-to-air channels and pay-TV markets One of the pilots will be picked up for a content, including HD, via satellite across in Sub-Saharan Africa. SkyVision has more full series. Audience voting will be done Sub-Saharan Africa, including French- than 10 satellite platforms and a network via ABC’s online VOD/catch up TV plat- speaking Africa and South Africa. of high-capacity fibre optic cables via form, iview. The showcase is a joint effort ABS says the agreement will meet the its gateways in Africa, Europe, North with government funding body Screen growing demand for content and DTH America and the Middle East. Australia. c ntentasia 30 november-13 december 2015 Page 10.

Audit bureau 23 projects for Asian Animation Summit rebrands to reflect 7 countries on stage at this year’s event in Korea digital consumption

The ABC’s of media auditing changed at the end of November with the global rebrand of the International Federation of Audit Bureaux of Circulations (IFABC). The new name, the International Federation of Audit Bureaux of Certification, takes the 50-year-old association’s branding beyond its print- focused heritage for the first time. The IFABC – a voluntary federation whose members are committed to accurate and transparent reporting of print/new media performance data – said “certification” rather than the former circulation “much more accurately represents what audit bureaux cover”. “Our name change… reflects the evolution of media business worldwide and more appropriately points to an increasingly digital future,” IFABC said. The IFABC has already expanded its Bloody Bunny, 2Spot Communications Thailand audit beyond print circulation to users 23 new animation projects from industries, we believe that Asia will reached through multiple devices, seven Asian markets head for be the next hotbed of talent to online editions, digital publications, the Korean island of Jeju in contribute significantly to the newsletter subscribers, and active and mid-December for this year’s international marketplace,” daily views. Asian Animation Summit (7-9 said Jocelyn Christie, Kidscreen IFABC president Pedro Silva and December). vice president and publisher, in secretary Jerry Wright said “the term Concepts from Korea, the run up to the summit. ‘circulation’ has become archaic” and Malaysia, Thailand, Australia, In addition to live pitches, the no longer reflected “how the explosion Jocelyn Christie Singapore, India and China will daily conference sessions include of digital media consumption worldwide be pitched live to buyers, programmers, going behind the scenes of the Dr has irrevocably shifted or the way that producers, distributors, investors and Panda’s kids games, which have more publishers have recognised they must broadcasters at the three-day event, than 40 million downloads to date, with not just engage, but... make money from which is owned and produced by chief executive Bosma Thijs. new channels.” Canadian kids specialists, Kidscreen. Frank Falcone, president and creative IFABC members, including Hong Malaysian producers will pitch seven director of Guru Studio, will lead the Kong, China, India, Japan, Korea, projects, giving the country’s kids industry Shifting Your Pitch session, which guides Malaysia and Singapore “have already the highest profile at this year’s show. delegates through global buyers’ content demonstrated proficient measuring Korea has six projects and Thailand has requirements. practices under a model of certification five. Two of the projects are from India The final session is an East-meets-West over circulation”, the organisation said. and one is from China. The two Australian case study of Super Wings, which will IFABC says buyer and seller sides of projects include one co-production with be led by Sprout’s senior vice president the market are “now in agreement on Singapore’s August Media. of programming, Andrew Beecham, metrics and standards”, which gives the “With so many countries supporting and FunnyFlux Entertainment’s Jung Jin ecosystem the confidence to invest new the development of their animation Hong. forms of advertising. c ntentasia 30 november-13 december 2015 Page 11.

Singapore’s golden anniversary draws to a close 100 hours of MDA-backed SG50 content marks a year of celebrations

Singapore is wrapping up a celebratory pore. The show was narrated the year. MediaCorp reported year during which more than 100 hours by natural historian, Sir Da- record viewer numbers for of programming was created specifically vid Attenborough. its coverage of the SG50 to commemorate the nation’s golden ju- BHP plans to take National Day Parade bilee. The idea was to shine a light across Wild City global in and National Day screens on Singapore’s history, culture 2016 in new series Rally in August across and icons. The bigger ambition was to Wild Cities. The for- seven linear television add to a catalogue of content that mat aims to uncover channels plus online would find a global audience. hidden ecosystems streaming platform The 100 hours of SG50 media projects in other major cities Toggle. – including films, TV programmes and of the world. The end of the cel- games – were created with the support Media companies ebrations will be fol- of the regulatory/industry development from across the spectrum lowed by a year of high body, the Media Development Authority embraced SG50 activities. expectation, with, among of Singapore (MDA). In October, for instance, the other issues on the to-watch list, Angeline Poh The MDA’s assistant chief execu- country’s biggest pay-TV platform, the launch of the new Singapore tive for industry, Angeline Poh, has high StarHub, awarded special commemora- Television Audience Measurement system. hopes, saying she is confident that the tive SG50: Star of the Stars Awards during The promise is to give broadcasters, Singapore-born programming “will be its annual StarHub TVB Awards. producers and advertisers access to au- enjoyed by audiences in Singapore and A who’s who of Singapore filmmakers dience consumption data across more beyond”. also gathered through the year to hon- media platforms than just free-to-air TV, One of the key series on the official our the country’s birthday. Joint filmmak- adding pay-TV, OTT platforms, online and SG50 slate is info-educational docu-dra- ing effort, 7 Letters, brought together sev- mobile channels. The data is expected to ma series There Was a Time, produced en award-winning Singapore directors in be available from the second half of 2016. and directed by Ochre Pictures. There seven short stories, each an interpreta- The promise is “new insights into the Was a Time, which aired on Singapore’s tion of Singapore’s community, with the modern-day reality of viewership behav- English-language terrestrial service Chan- aim to present the country’s past, pres- iour across many channels,” the MDA’s nel 5, features Singapore’s major histori- ent and aspirations for the future. assistant CEO (assessment and corpo- cal events from the 1940s to indepen- In addition to seasoned filmmakers, rate), Kenneth Tan, said when the results dence in 1965. Discovery’s First Time Filmmakers (FTFM) of the tender were announced earlier Another SG50 concept is Beach House pinned a SG50 button on the initiative this year. Pictures’ (BHP) two-part Wild City for mo- and called on local filmmakers to gather If it happens as planned, come 2016, nopoly broadcaster MediaCorp. The around the theme, “The Singapore Story”, there could be few better 51st birthday programme is part of a series of SG50 for half-hour documentaries. This was the gifts. documentaries produced by BHP for the first time since the initiative launched in golden jubilee. Asia in 2000 that Discovery brought FTFM Adapted from Gold Standard, published Wild City showcases the urban wilder- to Singapore. in ContentAsia...inprint, Issue 6 2015, dis- ness that can be found among the con- Singapore’s national broadcaster, Me- tributed at the ATF and mailed around crete and air-con of the city of Singa- diaCorp, recorded its own firsts during the region.

Wh atsYoursto r y c ntentasia formats 30 november-13 december 2015 Page 12.

ContentAsia’s regular section, ContentAsia Formats, looks at formats and format development in Asia, including new seasons, series and trends and what these mean to channels, producers and the overall formats industry in the region.

Lip Sync Battle China

A local version of Viacom International Media Networks’ singing game show format, Lip Sync Battle, is set to air in China in January 2016, giving Viacom’s Singapore-based regional operation its second adaptation in Asia of the original U.S. format. The China version has been commissioned by Chinese online media company Sohu.com, which has ordered one-hour episodes. The extended versions are in line with China’s preference for one-hour shows. Production starts in December. The premiere is scheduled for late Janu- ary 2016 on VOD portal Sohu Video. Dwayne Johnson performs Stayin’ Alive on Lip Sync Battle original format The series will premiere simul- taneously on free-TV broadcaster Shenzhen TV. The format enon of lip sync battling, the active foreign content buyers. The shop- will air on Fridays, in the evening Viacom/Spike TV original series ping list for international acquisitions prime-time belt. features celebrities going head includes format Saturday Night Live, Wang Yi The first Asian instalment was to head lip-syncing the song of drama series Olympus and The Hunger made in Indonesia by free-TV broad- their choice. Games movies. caster Net TV, which commissioned Sohu’s Wang Yi, head of production “Reality series have always been big in 45 half-hour episodes. The Indonesian and IP acquisition, says the greatest China and with the upcoming Olympic adaptation, Celebrity Lip Sync Battle challenge was extending the show event next year, the format focus going Indonesia, has been on air since Octo- from the original half hour to one hour. into 2016 will be towards competition ber 2015. This was dealt with by including more and sports such as the third season of Lip Sync Battle China will be co-pro- pre-recorded clips and, of course, more the local version of The Amazing Race, duced by Sohu and Viacom Interna- battle rounds. which will air on Sohu and Shenzhen TV tional Media Networks, lead by music Wang also says this is the first time the next year during the Olympics,” says show producer Ma Li (former director of team is producing a show involving a Wang. Hunan TV). huge number of celebrities. Based on the pop culture phenom- Sohu has been one of China’s most c ntentasia FORMATS Be included. Contact Malena at [email protected] c ntentasia ATF programme listings 30 nov-13 dec 2015 Page 13.

Little Giants Singing, dancing, performing personal talents, acting out skits and sketches based on popular television shows are only some of the weekly tests that Little Giants contestants will face. Teams – made up of children between four and 11 years old accompanied by a celebrity there to support – compete to win votes from a jury of celebrities who were also once child prodigies. Length: 120 mins Televisa Internacional Av. Vasco de Quiroga 2000, Col. Santa Fe, México DF, 01210 T: +1 786 265 2500 ATF Booth # F29

Precious Pearl/ Preciosa Perla In 1934, Buddhist monks saved the mil- lionaire Franz Hauser from an avalanche Brothers in the Himalayas. Back in Brazil, he faces A recluse trooper is forced to assume the jealousy of his bastard brother who, the identity of his twin brother to solve after plotting his death, took his place the mystery behind his death. Length: in the family business. 40x45 mins. Available in HD ABS-CBN Moreover, he needs International Distribution 10F ELJ to overcome the Communications Center, Eugenio obstacles that Lopez Drive. Mo. Ignacia St., 1103 separate him Jamai Raja (Dear Son-In-Law) Quezon City, Philippines from the wom- Dear Son-In-Law is a show that breaks T: +63 2 411 1670 an he loves the convention and asks – If women E: [email protected] – the worker, have done it all along, why can’t the ATF Booth # J18 Amélia. It’s men? The series follows Siddharth, who, up to Pearl, despite being a jet-setting hotelier with Kuu Kuu Harajuku the fruit of their a growing empire to tend to, takes it union, to smooth Best friends G, Love, Angel, Music, upon himself to repair the estranged over the conflicts and Baby form the super-cool all-girl relationship between his wife Ro- that prevent their love. band HJ5. But thanks to Rudie, their shni and his mother-in-law Durga Devi. Precious Pearl won the 2014 lovable but blundering manager, every Length: 320x30 mins Zee Entertainment International Emmy® Award in the tel- concert HJ5 attempts to play inevitably Enterprises Limited 18th Floor, A Wing, enovela category. Length: 110x60 mins goes comically wrong. G, Love, Angel, Marathon Futurex, N.M Joshi Marg, Globo Rua Evandro Carlos de Andrade, Music and Baby must always work to- Lower Parel, Mumbai – 400013, India 160 / 7º andar, Vila Cordeiro 04583-115, gether to somehow set things right and T: +91 22 7106 1234 ATF Booth # E21 São Paulo, Brazil T: + 55 11 5112 4434 continue chasing their dream. Length: 104x11 mins DHX Media 207 Queens Quay W, Suite 550, Toronto, Ontario, Canada, M5J 1A7 T: +1 416 363 8034 Super Series ATF Booth # H29 Telemundo Super Series are the perfect combination of drama and action. These productions feature characters with compelling stories in unique settings. Every detail of production is carefully managed. With Telemundo Super Series we present to audiences the very best Spanish-language TV has to offer, productions that have consistently exceeded one million viewers, growing Telemundo’s share by 45% since its inception in 2013. These powerful productions attract demographics difficult to conquer. Length: 60-80x60 mins Telemundo Internacional 2555 Ponce de Leon Blvd., 4th Floor Coral Gables FL 33134, U.S. T: +786 394 1210 ATF Booth # E29 c ntentasia 30 november-13 december 2015 Page 14.

India’s ratings games What does the new meter pool really mean? C NTENTASIA

In August this year, India’s two rat- tions, a regional cable compa- Editorial Director ings bodies – Broadcast Au- ny agrees. “For smaller firms Janine Stein dience Research Council such as ours, more cover- Assistant Editor (BARC) and TAM Media age means more meters Malena Amzah [email protected] Research – merged in small towns and that Research Manager to create a single makes placement in CJ Yong entity with measure- towns we are in at- [email protected] ment meters cover- tractive,” says Rath. Editorial Research ing roughly 136,000 of Why pool? Aqilah Yunus the 800 million Indians BARC, a joint ven- [email protected] watching TV. ture between three Online/Digital Other than helping industry bodies was Emily Seibel BARC to meet its commit- created in response to [email protected] ment to cover 50,000 complaints about TAM, Design homes by 2018, what which is owned jointly Rae Yong does the coming togeth- (50:50) by the US$6.3 bil- Associate Publisher er of its two rating bodies mean for India’s lion U.S.-based Nielsen Holdings and the (Americas, Europe) and VP, US$7.5 billion TV industry? US$17.3 billion U.K.-based marketing ser- International Business Development The 51:49 joint venture, temporarily vices group WPP. Leah Gordon named The Meter Company, pools BARC’s Much of the griping was about its [email protected] 22,000 meters with TAM’s 12,000. These sample size and allegations that meters Sales and Marketing (Asia) 34,000 meters will now form the sample could be fixed. Masliana Masron that provides data on what India’s 160 mil- However, ever since BARC became [email protected] lion TV homes are watching. operational earlier this year, the question www.contentasia.tv “The smaller companies will now get a of historical data and that of whether To receive your regular free copy level playing field,” says Rahul Johri, execu- the industry can support two metrics has of ContentAsia, please email [email protected] tive vice president and general manager, been up in the air. Discovery Networks, South/Southeast Asia. “For Nielsen and the other stakeholders Published fortnightly by: He adds that “as a broadcaster in a di- it was obvious that two currencies (for Pencil Media Pte Ltd verse country, we need robustness and sta- TV ratings) is not sustainable. It causes 730A Geylang Road bility in data. There was a lot of fluctuation confusion especially if the numbers dif- Singapore 389641 in the data because of the small sample fer for the same spot. Two TV measure- Tel: +65 6846-5987 size especially for small channels. And that ment systems in any country are difficult contentasia.tv had to be eliminated”. to manage. Given that, we had to come A by product could be that “the inci- together,” says Prashant Singh, manag- MCI (P) 091/11/2015 dence of carriage will go down because ing director, Nielsen India. you can’t buy carriage all over the coun- But if there were issues with TAM’s data Copyright 2015 Pencil Media Pte Ltd. All Rights Reserved. try now to cover sample homes. How before, how does it become usable many TRP homes will you buy?”, Johri now? asks. “The 12,000 (TAM meters) will be re- The second major impact is that “rural, deployed as per BARC’s sampling plan. c ntentasia small towns and premium (programming) The raw data is fused with BARC me- categories all come into play (with a larger ter data,” says BARC chief executive, Daily news with ContentAsia Insider sample),” says Sudhanshu Vats, group chief Partho Dasgupta. He reckons the data email [email protected] executive, Viacom18 Media. from this large sample will be ready to for subscription details Bibhu Prasad Rath, president/chief ex- use by first or second quarter of 2016. ecutive of Orissa-based Ortel Communica- – Vanita Kohli-Khandekar