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First quarter - 2012 QuEconomarterlyic Development An official publication of the Volusia County Economic Development Division Cover story - Volusia County Community Leader of the Year Lesa France Kennedy - Page 6 County advisory committee to market Major study seeks big picture analysis Area builders hopeful for 2012 – area airports –Page 4 of tourism marketing–Page 8 Page 10 An official publication of the Volusia County Economic Development Division — First quarter 2012 Robust cultural environment cited in Welcome to Economic Development arts economic impact report Quarterly, a publication brought to you by the Volusia County Economic Development A report on the economic impact of the arts in Volusia County million invested by arts organizations in education or Division. This publication is produced for is getting new legs after its initial release four years ago. In the cur- more than $60 million invested in facilities and people who have an interest in the area’s rent challenging economic environment, arts groups are citing the improvements creating places where people can meet business, economic development and real estate market. report’s findings as they make their case for funding from a variety and enjoy the arts. Our goal is to use this publication as an of sources including governments, foundations, communi- The report cited overall community reinvestment economic development tool, to keep you ty groups, businesses and individual benefactors. In through personnel expenses, program expenses, capital informed and to provide information and sta- addition to the statistical summary of eco- expenditures, advertising and marketing, and educational tistics that have meaning to your business. nomic impact of the arts, the outreach programs totaling more than $83 million. It noted This publication is owned by Volusia County Government and is produced and sold by the report sheds some light on the that volunteers log 125,000 hours annually in support of arts Volusia/Flagler Business Report through con- uplifting effect of the arts on cities. organizations. And it cited admissions to arts and cultural facil- tract. Content is solely the responsibility of “A cross America, cities that once ities and events at more than 433,000. Further, it notes that arts the Volusia County Economic Development Astruggled economically are reinventing organizations serve more than 1.8 million people, more than Division. and rebuilding themselves by investing in three times the population of Volusia County. We’re interested in your comments and story ideas. Please contact David Byron, art and culture, a catalyst for eco- The applicability of these and other statis- community information director, at 386-822- nomic growth,” said New tics are borne out by various organizations. 5062, or e-mail [email protected]. If Yo rk Congresswoman The Travel Industry Association of you’d like to become an advertiser, please Louise M. Slaughter, who is America states that cultural tourists out- contact Lois Duncan at the Volusia/Flagler quoted in the brochure. “By spend other visitors by nearly 45 percent, are avid shop- Business Report at 386-681-2500. Economic Development Quarterly is produced creating cultural hubs, nonprofit arts businesses help cities pers and pursue educational activities. The National Endowment and mailed quarterly to a minimum of 10,000 define themselves, draw tourists and attract investment.” for the Arts reports that people who participate in the arts also area businesses by the Volusia County Congresswoman Slaughter is co-chair of engage in positive civic and indi- Economic Development Division. It is offered the Congressional Arts Caucus. vidual activities, such as volun- free to readers, including real estate profes- The Arts & Economic Prosperity teering, at higher rates than non- sionals, leaders of business, industry, educa- Report recently was re-circulated to mem- participants. The National tion, government and selected organizations. bers of the Halifax Area Advertising Governors Association notes that If you are interested in receiving this publica- Authority by Gary Libby. Libby, a lifelong diverse arts education programs tion, please contact the Volusia/Flagler champion of the arts and culture and for- are valuable options for states Business Report at 386-681-2500. mer chairman of the county’s ECHO seeking to develop advanced Advertising board, also is a former board member of workforce skills. The Journal of Volusia/Flagler Business Report HAAA and often briefs this and other Arts Management, Law & 386-681-2500 organizations on cultural matters, especial- Society reports that arts districts Publisher ly those that impact tourism in the region. attract visitors and help improve Volusia County Council/ The organi- a city’s image, increase commer- Economic Development Division zation that cial activity and stop physical decline while helping to stabilize 800-554-3801 bears his property values. 386-822-5062 name, the Volusia County has been a leader in recognizing the value floridabusiness.org Gary R. of the arts. The voter-approved ECHO program, which pro- Libby vides infrastructure funding for environmental, cultural, her- Charitable itage and outdoor resources, is seen by many as a model for Trust, broad-based support. And the county’s Arts In Public Places worked with program ensures that new construction funded by or through Volusia Volusia County Government, sets aside up to .5 percent of the County cost of construction for the procurement and display of artwork Government in each funded facility. Cities, too, are investing in artwork to to conduct enhance their cities with sculptures at city halls, spectacular the study of the economic impact of the outdoor murals and environmen- nonprofit arts and cultural organizations in tal artwork situated in downtown Volusia County. areas. The Libby Trust was created to sup- Leading economists say that port the growth and development of the developing a community’s cre- arts in Volusia County through direct ative ethos helps to produce sus- financial support of projects and programs. tainable patterns of development. It worked with the Volusia County Researchers maintain that a Volusia County Council Cultural Council, the designated local arts vibrant cultural landscape can agency for Volusia County Government, to enhance learning, lure travelers, Pictured, left to right, back row: Patricia compile the report. uplift urban centers and attract a Northey, District 5, and Andy Kelly, District 1. “A s employers and consumers, arts professional workforce. As an Front row: Joshua J. Wagner, District 2; Joie organizations infuse the local economy industry, arts and culture are Alexander, District 3; Frank T. Bruno, Volusia with dollars from clean, creative industry,” Libby said. “Spending on growing nationally. In Volusia County nonprofit arts are contribut- County chair; Joyce M. Cusack, vice chair, at salaries, marketing, artist fees, operations and more can approach ing to the vitality of the region in qualitative and quantitative ways. large, and Carl G. Persis, District 4. $20 million.” He added this does not take into account more than $2 ■ An official publication of the Volusia County Economic Development Division — First quarter 2012 Economic Development 101: The times they are a-changin’ Around 1974 - 1975, AmericaAmerica wawass at thethe A universal assumption five years ago parents, and children who cannot afford to create innovative ways to invest in (re)train- endend of a gogovevernment-ordered wage frfreeezeze and earlier was the concept that American live on their own. Cash strapped seniors ing, and new infrastructure, such as public (1(197972-12-1997744)).. The Vietnam War was ending workers typically had the ability to be may need to work longer. Those older transit and development of an aerotropolis, skilled workers who took early retirement unfavorably for the U.U.S.S. in 1973. ThThee Arab mobile… to move from one geographic area will open doors for new jobs and technolo- oil embembargo bebeggaann in October 1973 anandd to another… from one don’t want to, or can’t move to fill a posi- gy to create and sustain a thriving commu- changed perceptions about energy risk,risk, asas state or city to anoth- tion. Their home, once their perceived nity. long lines foformrmeded at gagasolinesoline stations. WaWaggee er… to fill an open retirement equity, is worth less than the controls ended and President Nixon employment position. mortgage… if they could sell it. We’ll need to keep our young profes- resigned in 1974. The S&P and Dow were What helped in Mobility suddenly costs more – at the sionals and create an environment for them Adown significantly and in a blue funk. The previous years was the pump, in lost time, and in higher tolls. to grow, start families, and stay in the com- energy crisis and the overzealous lending of fact that one likely Public sector shortfalls curtail spend- munities where they went to school. real estate investment trusts created a could sell their home ing on repairing or rebuilding existing Instead of looking for greener pastures else- severe real estate crisis in 1974 and 1975. for more than they paid By Phil Ehlinger, transportation structure. The once-vaunted Director where, it is time to focus on our own The economy slowly adjusted and for it and/or a new interstate highways are outmoded and Volusia County growth through education, training and recovered. But between 1986 and 1995, employer would pro- Economic struggling. community involvement. more than 1,000 banks with total assets vide a reasonable relo- Development But we have the ability to recognize “The line it is drawn, the curse is cast, exceeding $500 billion failed. By 1999, the cation package to assist one’s effort to move. these changes and to create and take advan- crisis cost $153 billion, with taxpayers foot- To day, the movement of Americans is tage of opportunities in our community to the slow one now, will later be fast, as the ing the bill for $124 billion, and the S&L at its lowest level since World War II.

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