Edition 5, Nov 2015 BEHIND THE DOT state of the .au domain ONLINE SUCCESS Our nation’s best websites - 8 common traits p8 zone ahead A comprehensive analysis of the WEBSITE .au zone SEARCH CONTENT file p3 OPTIMISATION Why Aussie websites are How do Aussie websites missing prime content fare? p10 opportunities p9 @AusRegistry_au ausregistry.com.au Behind the Dot - State of the .au Domain is a quarterly magazine presenting .au statistics, expert commentary, analysis, industry related articles and feature stories. Publisher: AusRegistry Editor in Chief: George Pongas Managing Editor: Maggie Whitnall Regular Contributors: Maggie Whitnall, Alison Coffa, Michael Korjen, Adrian Kinderis, George Pongas, Jo Lim Data Analysis: Penelope Green Account Management and Circulation: Courtney Fabian Creative Director: Michelle O’Reilly ____________ Advertising Sales:
[email protected] Contents DEPARTMENTS CHARTS & TABLES Under the Microscope ........................................................................1 .au Domains Under Management .......................................................1 An overview of the number of .au domains currently under .au Monthly Creates ............................................................................1 management (open 2LDs), monthly registrations, renewals by age of domain and APTLD statistics. Renewal Rates by Domain Age ...........................................................2 .au Research and Surveys ....................................................................2 Domain Numbers