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Company Presentation Company Presentation 1 HOK-Elanto’s business area Matti Niemi, President and Chief Executive Officer: 110 years for owner’s benefit HOK-Elanto reaches its HOK-Elanto is developing its own op- 110th anniversary in the eration on several fronts. The exten- coming autumn. The ini- sive refurbishment project of the Alepa tiative came from bakers chain has been completed. Meanwhile, who wanted to provide the work of developing online grocery consumers with better sales continues. We are the leading and purer products, at operator in the internet grocery trade. the same time improving the working As for consumer goods, we have re- Hconditions in their trade. The idea of vised the Sokos business idea and their own bakery cooperative grew brought a multi-storey Marks & Spen- into a consumer cooperative society cer store into central Helsinki. covering many trades and also making Our preparations for the coming rad- the role of retailing possible. The lead- ical changes in retailing are also shown ing principle was that the owners and by the fact that we have sold some of customers of the cooperative society our retail premises to property inves- received good value for their money, tors. At the same time, we have en- when buying products. sured that the premises remain in our A hundred and ten years later, the own use by long-term lease agree- Cooperative Society has grown to be- ments. This gives us the resources to come an important operator in the re- respond quickly to changes in our HOK-Elanto’s values tail sector. Its mission of supporting operational field. consumers’ sound housekeeping by of- With consumers struggling in the re- - co-op member benefits fering high-quality and safe products cession with dwindling buying power, at competitive prices has remained as S Group was proactive in bringing the - competent staff clear-cut as ever. importance of food prices into pub- - ability to change In the Greater Helsinki area, lic debate. Neither did we leave it at 1. Helsinki 4. Nurmijärvi 7. Järvenpää HOK-Elanto has more than 590,000 debate level, but reduced the prices - responsibility 2. Espoo 5. Tuusula 8. Hyvinkää owners who regularly use the services of hundreds of food products signifi- 3. Vantaa 6. Kerava 9. Mäntsälä of their own store. Their number con- cantly and permanently in our stores. - performance tains many kinds of needs, different At the same time, it is good to bear demands, expectations and views. quality in mind. Even economical prod- HOK-Elanto has taken a long-term ucts must be of good quality, and that view in developing its outlet network. is why the lowering of grocery prices The aim has been good coverage of concerns well-known domestic trade- the network. Different business ideas marks, the quality of which people trust. bring about a variety of offerings, giv- Yet, the price is not the only factor ing the consumer the opportunity of guiding the consumer’s choices. The HOK-Elanto in 2014 choosing their store according to their location of the store, different taste own needs. By keeping our network preferences and diets impact in many and business operations well up-to- ways on what Finland eats. Locality Net sales EUR 1.894 billion Outlets 318 date and sound, we increase the value and Finnish sourcing are important cri- teria for many, and the Cooperative Trend -1.2% Equity ratio 72.6% of the co-op members’ property. The retail sector is going through a Society also wants to promote them. Co-op members 590,694 Operating profit EUR 41.6 mill. period of transition, which requires a Despite some controversy in public de- - Bonuses paid EUR 65.7 mill. Market share greater than ever capacity for reform. bate, I firmly believe that a Finnish and - Interest on cooperative - grocery trade 40.9% Particularly in the case of the consum- local retail operator is best placed to capital EUR 1.9 mill. - licensed restaurants 12.2% er goods trade, the whole sector is ensure the offering of Finnish food al- Personnel 6,033 - fuel retail 15.5% hard pressed this year, squeezed be- so in the future. tween weakened buying power and the growing offerings of international online trade. 3 HOK-Elanto provides services and benefits to further the well-being The Finnish company owned by you of its customer-owners. Alepa S-market Sokos & Emotion Restaurants The neighbour you know by name. There are almost Freshness. Quality. The right price. The first choice The specialist in fashion, beauty and feeling good. The largest restaurant operator in the Nordic coun- 90 Alepa stores in the HOK-Elanto business area, for groceries. The Helsinki city centre Sokos department store also tries: from the expert service of beer rooms to the the majority of them serving every day until 11 p.m., More than 50 S Markets in our area serve until contains the store-within-a-store of the British cloth- diverse menus of restaurants and entertainment for some right around the clock. 9 p.m. on weekdays, at weekends until 6 p.m. ing chain Marks & Spencer. a variety of tastes. Staff: 1,084 Turnover: EUR 348.5 mill. Staff: 1595 Turnover: EUR 579.3 mill. Staff: 263 Turnover: EUR 69 mill. Staff: 966 Turnover: EUR 134.5 mill. Outlets: 89 Trend: +0.9% Outlets: 54 Trend: -0.3% Outlets: 11 Trend: – 11% Outlets: 109 Trend: – 2.1% Funeral services and Prisma Kodin Terra Tuusula ABC & Citykeittiö Deli Estate Inventory offices Good but economical. The forerunner of lower pric- The full-coverage hardware store provides solutions One stop, many services. ABC serves every day all A reliable and traditional full-service funeral service es with comprehensive ranges to fulfil the multitude and services for building, refurbishing, interior the year round, weekdays and holidays. and a wide range of legal services for the various of family needs. decoration, gardens, garden structures and holiday stages of life. homes. Staff: 1,601 Turnover: EUR 611 mill. Staff: 39 Turnover: EUR 18.2 mill. Staff: 183 Turnover: EUR 142.2 mill. Staff: 48 Turnover: EUR 9.8 mill. Outlets: 12 Trend: – 0.4% Outlets: 1 Trend: -17% Outlets: 32 Trend: – 7.7% Outlets: 12 Trend: + 5.3% 4 5 You are an owner of Finland’s biggest Cooperative Society HOK-Elanto is the largest area cooperative society in the S Group and one of the most important employers in its area. It has more than 300 outlets and employs in excess of 6,000 people. Even a big company can be close to its customers. It is important that it listens to the customers’ changing needs, so that they can President and Chief Executive Officer be fulfilled when developing its operation. Matti Niemi Controller S Markets, Alepa stores and Ko- Operating environment HOK-Elanto 2014 Pirjo Tarkkanen More than 1.3 million people live HOK-Elanto’s turnover was EUR din Terra) did the best of all the divisions, with the lowest fall in the HOK-Elanto area. In 2014, 1,894 million. The group’s ad- Internal audit the number of residents grew by justed trading profit was EUR in turnover and trading profit almost 19,000, and it is estimat- 41.6 million and operating profit growth of EUR 4 million on the ed to keep growing by about EUR 25.3 million. The result held previous year. 20,000 people a year until 2050. up at the previous year´s level About one-third of the whole and was better than budget- HOK-Elanto is part of country’s jobs and buying power ed. The result includes one-off S Group Deputy Chief Executive Officer lies in the HOK-Elanto area. income, mostly profit from the S Group consists of the Coop- Veli-Matti Liimatainen Chief Human Resource Officer sale of capital assets, of EUR erative Societies and the SOK Antero Levänen Responsibility 23.5 million and one-off costs of Corporation with their subsidi- Groceries and Consumer Goods Cooperative activity includes the EUR 9.4 million. The sales profits aries. HOK-Elanto is the largest goal of common good. Economic from capital assets were mostly of the 28 regional and local co- and social well-being, environ- from the sale of the premises of operative societies forming the mental issues, research and the Malmi, Olari and Tikkurila S Group. The cooperatives’ share Chief Planning Officer development work, as well as Prismas, Tuusula Kodin Terra, of S Group’s retail sales was EUR Juha Ilvonen business and staff development and five smaller stores, to the 10,373 million or 92.8 per cent. Chief Operating Officer guide our daily operation. Swedish property investor Red- The cooperatives’ retail sales fell Markku Kuusinen ito in spring 2014. HOK-Elanto by 0.7 per cent from the previ- continues trading in all the units ous year. At the end of the year, Fuel Retail and Convenience Stores under long lease agreements. S Group had 1,643 outlets and Chief Real Estate Officer The supermarkets (Prisma stores, more than 40,000 employees. Jyrki Karjalainen HOK-Elanto Group net sales and operating profit per division Chief Operating Officer Jouko Heinonen Net sales Operating profit Chief Financial Officer Laura Oja 2014 MEUR change 2014 MEUR Restaurant Operations Supermarkets 1,519.9 -0.3% 26.3 Department stores 67.3 -11.0% - 4.8 HOK-Elanto’s management organisation Fuel Retail and Convenience Stores 142.2 -7.7% - 1.8 HOK-Elanto’s Management Group comprises the President and Chief Executive Officer; Deputy Chief Restaurant operations 134.5 -2.1% 1.0 Executive Officer, Groceries and Consumer Goods; Chief Operating Officer, Restaurant operations; Chief Operating Officer, Fuel Retail and Convenience Stores; Chief Planning Officer; Chief Financial Other operations and administration 30.1 19.0% 20.8 Officer; Chief Human Resource Officer and Chief Real Estate Officer.
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