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O’Dwyer’s Profiles of High-tech & Industrial PR firms agency that can help you tell in business-to-business and busi- cessfully crafted our clients’ cam- your story to stakeholders in a ness-to-consumer public relations paigns within a variety of industries manner that increases your for a full range of companies in var- including: software, hardware, mindshare, your market share ious industries. Our research-driven electronics, toys, entertainment, and your bottom line. For the programs help to create awareness, defense, R&D and green technolo- past 18 years, we have helped credibility and reputation by com- gy for business, government and startups create and lead cate- municating with the audiences that consumer markets. gories, guided clients through matter most: media, analysts, com- Antarra’s approach embraces IPOs, transformed executives munities, customers and employ- both traditional and new media into thought leaders, and ees. Airfoil is adept at using public strategies to creatively and effec- helped clients build billions of relations to help create awareness tively deliver our clients’ message dollars of brand equity. Our and understanding of complex to generate “real business out- agency portfolio includes busi- products and processes. Airfoil is comes.” ness technology, consumer time and budget-sensitive and takes technology, network infra- a “higher thinking” approach to structure, telecommunications, strategic communications. ANTENNA GROUP solar energy, consumer prod- Recently, Airfoil was named ucts and entertainment compa- Technology Agency of The Year by 135 Main St., Ste. 800 nies. Contact Susan Butenhoff, The Holmes Report. San Francisco, CA 94105 Sandra Fathi, President our founder, CEO and presi- Airfoil now represents some 415/896-1800 of Affect Strategies. dent, to learn how we can put three-dozen companies in business- www.antennagroup.com you on the map. to-business technology, business- to-consumer products and services, Melody Haller, President & Founder healthcare, and automotive and ACCESS AFFECT manufacturing technology. The Antenna Group is one of STRATEGIES firm is set to debut a green tech America's leading independent COMMUNICATIONS practice in early 2009. Airfoil oper- public relations agency represent- ing clean-technology innovators. 60 West 38th St., 4th Flr. East ates from its Southfield, Mich., 101 Howard St., 2nd Flr. New York, NY 10018 headquarters and represents some The company’s 20+ cleantech San Francisco, CA 94105 212/398-9680 of the world’s leading brands, such client companies are delivering 415/904-7070 Fax: 212/504-8211 new solutions in environmentally Fax: 415/904-7055 as Redmond, Washington-based [email protected] Microsoft and its partners nation- responsible, industrial technology. [email protected] Antenna Group's expertise includes www.accesspr.com wide. In 2006 Airfoil established an Sandra Fathi, President office in the Silicon Valley to serve renewable energy, energy-efficient devices, finance, environmental 19 Union Sq., West, 4th Flr. Affect Strategies provides the growing tech market in the New York, NY 10003 remediation and food/water protec- strategic marketing and public Western United States. The office 917/522-3500 quickly expanded in 2007 and has tion. Our sustainable-living and Fax: 917/522-3510 relations services to technology Internet practice areas constantly companies. Based in New York recently relocated to Mountain View, Calif. expand Antenna’s knowledge of Susan Butenhoff, Pres. & CEO City, Affect Strategies combines nationwide constituencies, audi- Matthew Afflixio, Jennifer Sims- smart people, creative ideas and ences, and media. Fellner, Tuesday Uhland, Michael hard work to achieve stellar ANTARRA Young, Brian Regan, Sr. VPs An antenna receives or transmits results. Established leaders and information — Antenna Group emerging players in the web, soft- COMMUNICATIONS Access Communications is a skillfully does both, understanding ware, networking, security and the balance between listening to the full-service public relations 11602 Knott St., Suite D-13 professional services industries market and contributing to the dis- turn to Affect Strategies for com- Garden Grove, CA 92841 714/891-3660 cussion with well crafted, strategi- munications strategy and execu- Fax 714/891-1490 cally placed messages. tion. Whether clients seek to raise www.antarra.com their market position, gain new customers or generate more rev- Susan van Barneveld, APR, ATOMIC PUBLIC enue, Affect Strategies' focus is Co-Founder RELATIONS on achieving business goals. Visit Carol Warren, Co-Founder affectstrategies.com and techaf- Antarra Communications is a 8 California St., 5th Flr. fect.com to learn more. San Francisco, CA 94111 technology focused public relations 415/402-0230 firm with locations on both coasts www.atomicpr.com AIRFOIL PUBLIC and strong international relation- RELATIONS ships. We assist clients in develop- Andy Getsey, Co-Founder & CEO ing and executing communications 1000 Town Center Drive, Ste. 600 programs to increase their bottom- Atomic’s creative perspective, Southfield, MI 48075 line profitability while simultane- analytics driven strategies and 248/304-1403 ously raising the company’s indus- mix of classical and social media Access Communications Fax: 248/304-1401 try profile. expertise frequently generate President, Founder and Our award-winning track record, 100% to 300%+ increases in CEO Susan Butenhoff. Airfoil is a top 50 independent long-term client relationships and influencer, media and blog dia- public relations firm that specializes personal commitment have suc- log, along with significant 30 NOVEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of High-Tech and Industrial PR Firms (NYSE:SNV);Tarmac (ATHEX:TITK);Verizon (NYSE:VZ), Zassi Medical THE BERNARD Evolutions, among others. GROUP AXIA doesn’t just understand technology. They crave it. 6836 Bee Caves Rd., Suite 274 Agency founder and previous Austin, TX 78746 telecom executive Jason Mudd 512/617-6319 has driven AXIA to the forefront Fax: 512/617-6318 of the new media and Web 2.0 [email protected] revolution and are used as certi- www.bernardgroup.com fied Microsoft Development part- Diane Bernard, President ners. Unlike many competent PR The Bernard Group, headquar- firms, AXIA focuses exclusively tered in Austin, Texas, is a public on earning favorable national relations and strategic marketing news media coverage for its agency working with technology clients. companies ranging from Fortune 500 to start-ups in industries that THE BATEMAN include: wireless, telecom infra- structure, networking, server/ GROUP storage, security, semiconductors, enterprise software and hardware, 1550 Bryant St., Suite 770 SaaS, medical devices and other San Francisco, CA 94103 emerging technologies. Terri Douglas, Co- The Bateman Group CEO Founder and Principal of 415/503-1818 For ten years, The Bernard and Founder Fred Bateman. Fax: 415/503-1880 Catapult PR-IR. [email protected] Group has had a reputation of www.bateman-group.com outperforming the industry’s improvements in coverage quali- largest agencies in today’s ever relations campaigns that cut ty and positioning clarity com- changing economy and unpre- through marketplace clutter and pared to pre-Atomic baselines. Fred Bateman, CEO & Founder positioned high tech companies Bill Bourdon, Vice President dictable market conditions. Our Often on lower budget. From agency’s success is a result of to be innovative leaders in their Verizon to Apple, Echelon to Tyler L. Perry, Managing Dir. space. In short, our public rela- Lisa Melsted, Jeana Lee Tahnk, closely aligned principal-to-client Ingres, IMAX to Imagine Account Mngrs. relations, in-depth technology tions practitioners have a single- Entertainment, LinkedIn to knowledge and experience, excel- minded focus on ensuring the Hotwire and Mint.com – Atomic lent strategic programs and long-term success for our executives have a strong track The Bateman Group focuses on impeccable execution and per- clients. record helping shape well-known the following technology areas: 1) formance. Our services span many brands, launching high-profile Software, for developers, enter- Collaborating with clients from dimensions, from developing start-ups and managing high-visi- prise and industries, spanning Silicon Valley to the East Coast, local, national and overseas pub- bility projects. Atomic was business applications, infrastruc- The Bernard Group is flexibly lic relations campaigns to audi- founded in 1999 and employs ture and tools; 2) Systems, wire- designed to meet the needs of all ence-specific outreach efforts. more than 60 full-time profes- line or wireless, for transport of companies, from established The creation of the full range of sionals in SF, LA, and NYC. voice or data; 3) Security, of the giants like IBM and marketing materials and broad- www.atomicpr.com. network, desktop, device or data; Schlumberger to emerging start- cast public relations services are and 4) Services, typically on the ups. all part of the BlinnPR public Internet, targeting both businesses relations repertoire. AXIA and consumers. Founded in 2004, the Bateman BLINN PR 200 E. Forsyth St. Group, a California corporation, CATAPULT PR-IR Jacksonville, FL 32202 is a full-service public relations 39 West 14th Street 866/999-AXIA New York, NY 10011 6560 Gunpark Dr., Suite C www.axia.net firm focused exclusively on the technology industry. 212/675-4777 Boulder, CO 80301 303/581-7760 Differentiated by