O’Dwyer’s Profiles of High-tech & Industrial PR firms

agency that can help you tell in business-to-business and busi- cessfully crafted our clients’ cam- your story to stakeholders in a ness-to-consumer public relations paigns within a variety of industries manner that increases your for a full range of companies in var- including: software, hardware, mindshare, your market share ious industries. Our research-driven electronics, toys, entertainment, and your bottom line. For the programs help to create awareness, defense, R&D and green technolo- past 18 years, we have helped credibility and reputation by com- gy for business, government and startups create and lead cate- municating with the audiences that consumer markets. gories, guided clients through matter most: media, analysts, com- Antarra’s approach embraces IPOs, transformed executives munities, customers and employ- both traditional and new media into thought leaders, and ees. Airfoil is adept at using public strategies to creatively and effec- helped clients build billions of relations to help create awareness tively deliver our clients’ message dollars of brand equity. Our and understanding of complex to generate “real business out- agency portfolio includes busi- products and processes. Airfoil is comes.” ness technology, consumer time and budget-sensitive and takes technology, network infra- a “higher thinking” approach to structure, telecommunications, strategic communications. ANTENNA GROUP solar energy, consumer prod- Recently, Airfoil was named ucts and entertainment compa- Technology Agency of The Year by 135 Main St., Ste. 800 nies. Contact Susan Butenhoff, The Holmes Report. San Francisco, CA 94105 Sandra Fathi, President our founder, CEO and presi- Airfoil now represents some 415/896-1800 of Affect Strategies. dent, to learn how we can put three-dozen companies in business- www.antennagroup.com you on the map. to-business technology, business- to-consumer products and services, Melody Haller, President & Founder healthcare, and automotive and ACCESS AFFECT manufacturing technology. The Antenna Group is one of STRATEGIES firm is set to debut a green tech America's leading independent COMMUNICATIONS practice in early 2009. Airfoil oper- public relations agency represent- ing clean-technology innovators. 60 West 38th St., 4th Flr. East ates from its Southfield, Mich., 101 Howard St., 2nd Flr. New York, NY 10018 headquarters and represents some The company’s 20+ cleantech San Francisco, CA 94105 212/398-9680 of the world’s leading brands, such client companies are delivering 415/904-7070 Fax: 212/504-8211 new solutions in environmentally Fax: 415/904-7055 as Redmond, Washington-based [email protected] Microsoft and its partners nation- responsible, industrial technology. [email protected] Antenna Group's expertise includes www.accesspr.com wide. In 2006 Airfoil established an Sandra Fathi, President office in the Silicon Valley to serve renewable energy, energy-efficient devices, finance, environmental 19 Union Sq., West, 4th Flr. Affect Strategies provides the growing tech market in the New York, NY 10003 remediation and food/water protec- strategic marketing and public Western United States. The office 917/522-3500 quickly expanded in 2007 and has tion. Our sustainable-living and Fax: 917/522-3510 relations services to technology Internet practice areas constantly companies. Based in New York recently relocated to Mountain View, Calif. expand Antenna’s knowledge of Susan Butenhoff, Pres. & CEO City, Affect Strategies combines nationwide constituencies, audi- Matthew Afflixio, Jennifer Sims- smart people, creative ideas and ences, and media. Fellner, Tuesday Uhland, Michael hard work to achieve stellar ANTARRA Young, Brian Regan, Sr. VPs An antenna receives or transmits results. Established leaders and information — Antenna Group emerging players in the web, soft- COMMUNICATIONS Access Communications is a skillfully does both, understanding ware, networking, security and the balance between listening to the full-service public relations 11602 Knott St., Suite D-13 professional services industries market and contributing to the dis- turn to Affect Strategies for com- Garden Grove, CA 92841 714/891-3660 cussion with well crafted, strategi- munications strategy and execu- Fax 714/891-1490 cally placed messages. tion. Whether clients seek to raise www.antarra.com their market position, gain new customers or generate more rev- Susan van Barneveld, APR, ATOMIC PUBLIC enue, Affect Strategies' focus is Co-Founder RELATIONS on achieving business goals. Visit Carol Warren, Co-Founder affectstrategies.com and techaf- Antarra Communications is a 8 California St., 5th Flr. fect.com to learn more. San Francisco, CA 94111 technology focused public relations 415/402-0230 firm with locations on both coasts www.atomicpr.com AIRFOIL PUBLIC and strong international relation- RELATIONS ships. We assist clients in develop- Andy Getsey, Co-Founder & CEO ing and executing communications 1000 Town Center Drive, Ste. 600 programs to increase their bottom- Atomic’s creative perspective, Southfield, MI 48075 line profitability while simultane- analytics driven strategies and 248/304-1403 ously raising the company’s indus- mix of classical and social media Access Communications Fax: 248/304-1401 try profile. expertise frequently generate President, Founder and Our award-winning track record, 100% to 300%+ increases in CEO Susan Butenhoff. Airfoil is a top 50 independent long-term client relationships and influencer, media and blog dia- public relations firm that specializes personal commitment have suc- log, along with significant

30 NOVEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of High-Tech and Industrial PR Firms

(NYSE:SNV);Tarmac (ATHEX:TITK);Verizon (NYSE:VZ), Zassi Medical THE BERNARD Evolutions, among others. GROUP AXIA doesn’t just understand technology. They crave it. 6836 Bee Caves Rd., Suite 274 Agency founder and previous Austin, TX 78746 telecom executive Jason Mudd 512/617-6319 has driven AXIA to the forefront Fax: 512/617-6318 of the new media and Web 2.0 [email protected] revolution and are used as certi- www.bernardgroup.com fied Microsoft Development part- Diane Bernard, President ners. Unlike many competent PR The Bernard Group, headquar- firms, AXIA focuses exclusively tered in Austin, Texas, is a public on earning favorable national relations and strategic marketing news media coverage for its agency working with technology clients. companies ranging from Fortune 500 to start-ups in industries that THE BATEMAN include: wireless, telecom infra- structure, networking, server/ GROUP storage, security, semiconductors, enterprise software and hardware, 1550 Bryant St., Suite 770 SaaS, medical devices and other San Francisco, CA 94103 emerging technologies. Terri Douglas, Co- The Bateman Group CEO Founder and Principal of 415/503-1818 For ten years, The Bernard and Founder Fred Bateman. Fax: 415/503-1880 Catapult PR-IR. [email protected] Group has had a reputation of www.bateman-group.com outperforming the industry’s improvements in coverage quali- largest agencies in today’s ever relations campaigns that cut ty and positioning clarity com- changing economy and unpre- through marketplace clutter and pared to pre-Atomic baselines. Fred Bateman, CEO & Founder positioned high tech companies Bill Bourdon, Vice President dictable market conditions. Our Often on lower budget. From agency’s success is a result of to be innovative leaders in their Verizon to Apple, Echelon to Tyler L. Perry, Managing Dir. space. In short, our public rela- Lisa Melsted, Jeana Lee Tahnk, closely aligned principal-to-client Ingres, IMAX to Imagine Account Mngrs. relations, in-depth technology tions practitioners have a single- Entertainment, LinkedIn to knowledge and experience, excel- minded focus on ensuring the Hotwire and Mint.com – Atomic lent strategic programs and long-term success for our executives have a strong track The Bateman Group focuses on impeccable execution and per- clients. record helping shape well-known the following technology areas: 1) formance. Our services span many brands, launching high-profile Software, for developers, enter- Collaborating with clients from dimensions, from developing start-ups and managing high-visi- prise and industries, spanning Silicon Valley to the East Coast, local, national and overseas pub- bility projects. Atomic was business applications, infrastruc- The Bernard Group is flexibly lic relations campaigns to audi- founded in 1999 and employs ture and tools; 2) Systems, wire- designed to meet the needs of all ence-specific outreach efforts. more than 60 full-time profes- line or wireless, for transport of companies, from established The creation of the full range of sionals in SF, LA, and NYC. voice or data; 3) Security, of the giants like IBM and marketing materials and broad- www.atomicpr.com. network, desktop, device or data; Schlumberger to emerging start- cast public relations services are and 4) Services, typically on the ups. all part of the BlinnPR public Internet, targeting both businesses relations repertoire. AXIA and consumers. Founded in 2004, the Bateman BLINN PR 200 E. Forsyth St. Group, a California corporation, CATAPULT PR-IR Jacksonville, FL 32202 is a full-service public relations 39 West 14th Street 866/999-AXIA New York, NY 10011 6560 Gunpark Dr., Suite C www.axia.net firm focused exclusively on the technology industry. 212/675-4777 Boulder, CO 80301 303/581-7760 Differentiated by proven technical [email protected] Jason Mudd, Founder & CEO www.blinnpr.com Toll Free: 877/700-7760 expertise, exceptional writing and www.catapultpr-ir.com AXIA is a boutique media rela- a senior-level staffing model, the 425 Market St., Suite 2200 tions firm working with Fortune Bateman Group’s objective is to San Francisco, CA 94105 Guy Murrel, Terri Douglas, 500 and aspiring high-tech com- make a bigger market impact for a 415/578-3438 Principals panies. As advertising budgets smaller, more select group of Steven Blinn, Principal Catapult PR-IR provides and newsrooms are shrinking, companies. The firm is headquar- clients with an entire spectrum positive news media coverage tered in San Francisco with addi- BlinnPR effectively combines of strategic public and investor about your company and its prod- tional consultants in New York the focus of a boutique public relations services exclusively ucts and services becomes more City, Boston and Los Angeles. relations agency — working for high-technology compa- valuable, competitive and critical Clients include: Aspect smarter, faster and more effi- nies. Services include position- to your company's success. Software, Baynote, Guardian ciently — with the senior-level ing and messaging; writing, AXIA has proven a wise Analytics, InQuira, The Open staff experience of a large aggressive media and industry investment for clients such as Group, OPENLANE, Panda agency. analyst relations. Blue Cross and Blue Shield; Security, Passenger, Our staff in the US, Israel and In addition to traditional PR, Australia-based Macquarie TechInsights (a division of Europe have counseled high Catapult has introduced Rich Group (ASX:MBL); Modis; MPS United Business Media), tech companies through finan- Media Webcasting services that Group (NYSE:MPS);Rayonier TIBCO Software, Spansion and cial and product communica- (NYSE:RYN);Synovus Xeround. tions crises; developed public  Continued on page 32

ADVERTISING SECTION • NOVEMBER 2008 • WWW.ODWYERPR.COM 31 Profiles of High-Tech and Industrial PR Firms creativity is our cornerstone. ROI reflects a left-brain approach built on sector experi- COYNE PUBLIC ence and an understanding of RELATIONS technology. eROI requires a whole-brain approach in which 14 Walsh Dr. left-brain attributes are super- Parsippany, NJ 07054 charged by right-brain creativi- 973/316-1665 ty. Our Technology team is a www.coynepr.com whole-brain crew. Our global expertise in cor- 1540 Broadway, Suite 1602 porate, marketing and product New York, NY 10036 communications covers soft- 212/938-0166 ware, enterprise IT, telecom- munications, cable and infra- Thomas F. Coyne, President & CEO structure, computing, mobility, Tim Schramm, Senior Vice consumer electronics, and digi- President, Technology tal entertainment. Indeed, we have the knowledge and experi- Coyne Public Relations has ence to understand how your established itself as one of the Coyne PR enlisted Hockey Hall of Fame Inductee technology works and we get leading independent full-service Glenn Anderson to lace up his skates and hit the ice fired-up by envisioning its public relations firms in the coun- to help demonstrate the high speed capabilities of potential and impact on the try representing an impressive Casio’s new EX-FH20. The industry’s top technology world. Our whole-brain collection of international corpo- editors attended the camera launch at Chelsea Piers approach will help you build rations, top national brands, high- and got to try their hand at using the EX-FH20 to cap- the brand positioning you need profile events and first-class ture images of Glenn in action. to capture the imagination of organizations. No agency pos- your customers and business sesses a better combination of the preferred agency for sub- partners. unbridled creativity, limitless Catapult PR-IR stantial PR results. enthusiasm, strategic approach, COOPERKATZ impeccable integrity and client Continued from page 31 COHN & WOLFE service than our nationally-recog- & CO., INC. nized firm. Coyne PR’s technolo- help companies transcend their gy group has extensive experi- communications beyond the 292 Madison Ave. ence representing clients in a New York, NY 10017 205 Lexington Ave., 5th Floor written word to Web-based New York, NY 10016 variety of sectors, including: con- multi-media that includes 212/798-9700 www.cohnwolfe.com www.cooperkatz.com sumer electronics, telecommuni- audio, video and graphic con- cations, medical devices, infor- tent. Catapult can quickly and Donna Imperato, CEO Andy Cooper, Principal mation technology, retail and easily capture presentations, Claudia Carasso, EVP, Global Ralph Katz, Principal service plans. From launching including product launches, Technology Practice Leader Anne Green, President, COO diagnostic equipment with employee communications, Siemens Medical to hospital executive briefings and virtual While our competitors are stakeholders to launching break- press tours. Catapult’s rich stuck on ROI, Cohn & Wolfe's CooperKatz & Company has a 12-year track record of develop- through camera technology with media services offer another Technology practice is driven Casio at CES, our team possesses dimension of “humanized” by eROI — exponential Return ing creative, cost-effective mar- keting / PR programs for nation- a wealth of experience communi- communications to the tradi- on Investment. Exponential cating to key influencers and con- tional PR/IR mix. returns are enabled by net- al technology clients, including Capgemini, Collective Media, sumers across the technology Catapult’s personal and pro- works, strengthened by connec- spectrum. fessional service along with tions, built by communications, FiberNet, Invest Northern partner-level strategy makes it and driven by creativity. And Ireland, Sun Microsystems, Telcordia Technologies Teliris, DUKAS PUBLIC TowerGroup, MSN, Virgin Mobile USA and Ziff Davis. RELATIONS Founded in 1996, the firm serves a range of needs, 100 W. 26th Street including brand positioning, New York, NY 10001 212/704-7385, x3600 media relations, analyst rela- 201/417-7730 tions, editorial services, new [email protected] product introductions, meet- www.dukaspr.com ing/conference planning and execution, special events, Richard Dukas, President & CEO advertising, video production Todd Barrish, EVP and General and collateral materials design. Manager (Head of the CooperKatz’ technology prac- Technology Group) tice is built on strong relation- ships with media and industry Dukas Public Relations — analyst firms. In addition, the ranked in 2007 by O’Dwyer’s as firm offers a dedicated practice the industry’s 3rd fastest-growing — CogenceSM — devoted to independently owned firm — specializes in implementing high- Dukas Public Relations (DPR) client, Telanetix, is a top blogging, social networking and other forms of user-gener- provider of next-generation video conferencing technology."  Continued on page 34 ated media.

32 NOVEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of High-Tech and Industrial PR Firms Dukas Public Relations startups to members of the Gibbs & Soell, an independ- Fortune 500 — in technology, ent public relations firm since G.S. SCHWARTZ Continued from page 32 healthcare/life sciences, new 1971, has experience in a wide media/advertising and profes- spectrum of technology and & CO. sional services. industrial markets ranging from impact communications pro- consumer electronics and grams and media relations cam- 470 Park Ave. South telecommunications products paigns for emerging technology New York, NY 10016 FLEISHMAN - and services, to e-business/new 212/725-4500 companies and financial and pro- media models, software, scien- www.schwartz.com fessional services firms. HILLARD tific instrumentation and indus- The firm has a proven track trial automation equipment. Gerald Schwartz, President record of working with both pre- 200 N. Broadway Public relations services IPO and publicly-held tech com- St. Louis, MO 63102 314/982-1700 include corporate communica- G.S. Schwartz & Co., founded panies that offer many of the Fax: 314/982-8642 tions, marketing communica- in 1981, is a mid-sized full-serv- hottest technologies, including www.fleishman.com tions, event marketing, employ- ice PR firm with experience in WiMax, video conferencing, ee communications, leadership several technology fields includ- Web-based and digital marketing, Dave Senay, President & CEO positioning, social networking / ing information technology, social networking, IT, telecom Robert Winslow, SVP, Sr. Partner digital media outreach, and telecommunications and the and VoIP. & Managing Dir., FH Tech. Group communications training Internet. The firm is particularly Top clients include: Paltalk, including I Power™ , a proven, strong in e-commerce and inter- Radvision, Zeta, Telanetix, Fleishman-Hillard’s Technology dynamic process for creating active marketing. Kiwibox and Towerstream. Group is one of the top global tech and delivering insightful, influ- National and international PR DPR, which was ranked as one agencies working with the world’s ential and high impact commu- services cover industry network- of the fastest-growing privately- most innovative, evolving brands nications. ing, consultant contact, trade show owned companies in the U.S. by and organizations. FH Tech Client Experience: ACC / activities, booklets and brochures, Inc. Magazine in 2008, also has employs a collaborative network of Cybersecurity Program, user group meetings, special an active and robust Web. 2.0 expert practitioners working across Chemical Information events, national business and trade services offering, including: repu- FH’s global network of 80 offices in Technology Council, Molex, publicity and strategic counseling tation and brand keyword man- addition to other managed global Nitech Corporation, PNY for publicly held technology com- agement, online media relations communications agencies, High Technologies, Sage Software, panies, including IPOs, and pri- and RSS management, SEO, and Road Communications and Lois Tridion Corporation, and U.S. vately held companies. blogging and social media. Paul & Partners. We work hand-in- Robotics. Clients have included AT&T, hand with an organization’s leaders Tadiran, Compuware, UT EDGE to elevate their brands and mitigate Starcom, Perot Systems, and risks to their reputations — with GREENOUGH Broadview Int’l. Online compa- COMMUNICATIONS measurable results that drive suc- nies have included UUNET, cess. FH Tech represents one of the COMMUNICATIONS MyPoints, Avenue A, CDnow and 17328 Ventura Blvd., Suite 324 agency’s core competencies, with eToys. Encino, CA 91316 centers of excellence in every major Boston, MA & Menlo Park, CA G.S. Schwartz & Co. handles 818/990-5001 technology region around the new media strategies through the Fax: 818/990-5016 617/275-6500 world. Our clients include AT&T, Fax: 617/275-6501 agency’s Digital Power and Light www.edgecommunicationsinc.com Avaya, Adobe, Cognos, Electronic [email protected] business. Arts, Emerson Electric, Fair Issac, www.greenoughcom.com Kenneth Greenberg, President Fellowes, Hewlett-Packard, Sara Flint, Vice President Huawei Technologies, Lenovo, LG, THE HOFFMAN Phil Greenough, Pres. & Founder Established in 1996, Edge Microsoft, Motorola, Nokia, AGENCY Phonak, Tata Consultancy Services, Communications, Inc. is an inno- Greenough Communications Texas Instruments, and Xerox vative all-star team of senior- is an award-winning, national 70 North Second St. among others. level communications profession- agency that focuses on building San Jose, CA 95113 Utilizing our bench of experi- als, unified by a no-nonsense brands through the power of 408/286-2611 enced consultants in corporate com- www.hoffman.com approach that builds companies, storytelling by combining tradi- munications, media relations, digi- brands and reputations. Through tional PR approaches with digi- tal communications, crisis, execu- Lou Hoffman, CEO “better thinking and relentless tal influence programs. tive communications, financial and execution,” we express our work Greenough’s domain experi- The Hoffman Agency is an analyst relations, M&A, litigation, ethic and our core values of qual- ence includes Consumer independent technology PR firm - CSR and measurement. FH Tech, is ity and premium, personal serv- Technology, EnergyTech, and defining technology broadly to uniquely qualified to address repu- ice. We’re a hybrid organization InfoTech. The agency has include everything from semicon- tation, product and competitive pro- — virtual for professional servic- expertise in crisis communica- ductors to software to Web 2.0 grams in all markets for all technol- es, traditional for administrative tions, financial media relations, applications for consumers - with ogy businesses and those business- support. We’re equally at home media training, mergers and a global footprint spanning the es that leverage their use of technol- with B2C, B2B and corporate acquisitions, webcasts, blogs, United States, Asia and Europe. ogy for competitive advantage. work; our clients range from podcasts, resource centers and All of the Agency’s offices are SEO PR. wholly owned and organically The December issue of GIBBS & SOELL Clients include Iron grown. Hoffman excels at manag- O’Dwyer’s will showcase Mountain, Quest Software, ing multi-country PR programs PR firms that specialize in 600 Third Ave., 6th floor Compete, Raymarine, Shure, thanks to a unique infrastructure entertainment & sports. New York, NY 10016 Thermo Fisher, Unica, GEO2 and culture that perpetuates col- 212/697-2600 Technologies, Communispace, laboration. Toward this end, the For more info about this issue, Fax: 212/697-2646 Igel, Numara Software, firm leverages both thinking and contact Editor Jon Gingerich at www.gibbs-soell.com Marketo, Virtela, Tririga, content across geographies, which 646/843-2080 or Right90, Javelin Research, brings greater consistency to the [email protected] Cos Mallozzi, President & CEO Cloud9 Analytics and Advanced program regardless of where it is Luke Lambert, SVP, New York Electron Beams. initiated.

34 NOVEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of High-Tech and Industrial PR Firms

KAPLOW KETCHUM

19 West 44th St., #601 1285 Avenue of the Americas New York, NY 10036 New York, NY 10019 212/221-1713 646/935-3900 Fax: 212/768-1960 Fax: 646/935-4482 www.kaplowpr.com www.ketchum.com

Kaplow is an award-winning, Esty Pujadas, Partner/Director, full-service agency with deep Global Technology Practice experience in technology, mobile and Internet communications, Winner of the most industry online media and e-commerce. awards for research, creativity, Kaplow has helped to launch and strategy and results, Ketchum is build major brands from Netflix one of the largest global public to iVillage and currently repre- relations agencies, with opera- sents stalwarts such as eBay and tions in more than 50 countries. Skype. One of the agency’s five core Through its K:drive digital practices, the Global Technology group, Kaplow helps clients har- For Titan Worldwide, a global media company special- Practice elevates technology PR izing in out-of-home advertising, KCSA is working ness social media and emerging by combining deep tech and con- PR platforms to drive awareness, closely with company management to "roll out" digi- sumer technology expertise with tal signage mounted on the curb side of buses such as change brand conversations and our strengths in brand marketing acquire new customers. on the Chicago Transit Authority bus shown here. The and corporate positioning. Our campaign calls for national media outreach and local Kaplow offers unparalleled unique influencer program har- publicity in key U.S. markets including literally driv- access to media and unsurpassed nesses the power of hidden influ- ing buses up to news organization headquarters with connections to opinion formers entials, and our interactive spe- personalized messaging depicting the flexibility of the and influencers. Kaplow’s cialty helps reach new audiences new system. approach is to leverage these through mobile marketing, social deep relationships to tell your networking and targeted search executed programs that focus on nology firms, LEWIS was brand story in a clear and com- marketing. Clients range from pelling way. our clients’ specific business recently short-listed by industry leaders such as IBM, goals, such as increasing rev- PRWEEK as Small Agency of Kodak, Nokia and AMD to grow- enues, maximizing valuation, the Year, and has won a number KCSA STRATEGIC ing innovators in consumer tech- creating industry-leading stature of awards from Bulldog nology, wireless, energy, busi- COMMUNICATIONS for the company and executives, Reporter, the Holmes Report and ness-to-business and healthcare. and attracting employees, part- PRSA. ners and funding. 880 Third Ave. New York, NY 10022 K/F LOIS PAUL & 212/896-1212 LEWIS PR www.kcsa.com COMMUNICATIONS PARTNERS [email protected] 601 Fourth St., Suite 204 575 Market St., #2550 150 Presidential Way San Francisco, CA 94107 San Francisco, CA 94105 Woburn, MA 01801 Henry Feintuch, Managing 415/255-6510 415/992-4400 781/782-5000 Partner www.kfcomm.com www.lewispr.com www.loispaul.com KCSA Strategic Comms., now Julie Karbo & Dave Morgan McLintic, Executive VP, Lois Paul, Founder & President celebrating its 40th anniversary, Fonkalsrud, Partners US and APAC is a strategic communications Lois Paul & Partners (LP&P) firm that helps organizations — K/F Communications is a LEWIS is a global public rela- is a strategic communications large and small, public and pri- respected PR firm specializing tions consultancy. Founded in agency that provides public rela- vate, for-profit and not-for-profit in technology, with an excep- 1995, the agency works with tions services to high-technology — develop and deliver their mes- tional track record of establish- leading and emerging brands in and life sciences companies. For sages across IR, PR, brand and ing clients as market leaders. the most demanding industry 22 years, LP&P has proven to be marketing channels. From consumer Internet content sectors around the world, from a high-value partner by deliver- The firm offers its clients a to networking and enterprise virtual worlds like Second Life ing insightful communications rare balance of best practices and software, K/F has consistently to global brands like Lexmark. strategy and superior results bold creativity to strengthen their helped to drive many of the top Why is LEWIS different? In which have enabled our clients to brands and develop close, mean- tech trends. short: culture, reach and meet business goals and secure ingful relationships with their Clients include Digg, Flock, approach. The agency combines market-leading positions. audiences. Equinix, Composite Software, a strong media culture with a As the industry has evolved, so KCSA’s tech practice repre- Anagran, Billeo, Silver Creek dedicated service ethic to deliver have we by adding specialized sents numerous domestic and Systems, and the Peninsula exactly what journalists and services that address the opportu- international organizations Traffic Congestion Relief clients want. With a wholly- nities presented by social media, including IEEE, 3rd Dimension Alliance. owned network of 30+ offices the changing national media Technology, Arbitron, GAIN Senior staff personally lead across the globe, LEWIS com- landscape and the growing rev- Capital and SMobile Systems. each account’s day-to-day bines consistency of approach enue opportunities outside the US Managing Partner Henry efforts in collaboration with with local understanding. for our clients. Our clients range Feintuch is the past chair of client teams. K/F employs a pro- LEWIS delivers predictable from emerging, VC-funded com- PRSA’s tech section and the co- prietary methodology that results, tied tightly to client panies to global, publicly-traded chair of the annual T3 technology results in a differentiated market goals, at a predictable cost. companies. A full list is on our conference. positioning and strategic, well- Ranked #11 among US tech- Website.

ADVERTISING SECTION • NOVEMBER 2008 • WWW.ODWYERPR.COM 35 Profiles of High-Tech and Industrial PR Firms stalwarts like domain name regis- group of companies nationally A top independent public rela- trar Network Solutions, American and locally for nearly 30 years. tions consultancy, Makovsky + Greetings Interactive’s personal Headquartered in Silicon Valley, Company has an award-winning expression site PhotoWorks.com, our full-service public relations reputation for its work with tech- and online retailer eMusic.com, firm boasts an array of services nology and business services and helped startups like PureDepth, tailored to meet the business companies throughout its 29 E-Fuel and Ener1 launch innova- objectives of clients, including: years. Services include premier tive new products. The agency has positioning and message develop- business and trade media rela- won numerous marketing and PR ment, media/analyst relations and tions, events and award pro- awards, including the Silver Anvil training, crisis management, grams, industry analyst relations, in consumer technology for its investor relations and emerging investor relations, marketing and work with Shuttefly, the Bronze media services. We have worked online fluency. Makovsky + Anvil for Network Solutions and in partnership with some of the Company develops strategic pro- Mercury Award’s “Best in Show” nation’s best-known brands, grams that deliver business value. for the global media launch stunt building leaders like Nero, TiVo, Whether the focus is reputation or for Windows Vista, “The Human Reebok, RSA Security and product driven, the firm’s experi- Billboard.” EarthLink. In addition, we are the enced team understands how to Silicon Valley partner of the articulate messages and move the Worldcom Public Relations channels of influence, from inter- MARKETING Group, the world’s largest con- nal committees to important MATTERS sortium of independent public Coleen Sterns Leith, external audiences. Makovsky’s relations firms. McGrath/Power’s President and Owner of commitment to client delight is 2700 N. 29th Ave., Suite 101 technology practice extends Marketing Matters. exemplified in its Quality Hollywood, FL 33020 beyond just “bits and bytes” and Commitment Program. 954/925-1511 encompasses the many facets of Measurement and accountability www.marketingmatters.net today’s digital lifestyle. We have are integral values. Based in New experience with technology com- York, the firm has partners in Coleen Sterns Leith, President panies that develop products or LOUGHLIN / more than 20 countries and 35 & Owner services for a wide range of mar- MICHAELS GROUP U.S. cities. Clients include Booz kets, including: Embedded & Company, Arrow Electronics, Marketing Matters is a full- Systems, Enterprise Software, American Express, BondDesk service integrated public rela- Internet/E-Commerce, 51 E. Campbell Ave. tions, marketing and advertising Campbell, CA 95008 Group, The Wonderfactory, and Telecommunications/Wireless, TransitCenter. agency specializing in B2B, high- Storage and IT Security. 408/370-5225 end home goods, luxury market- www.lmpgpr.com Current client roster includes: ing, technology and startups. The ACCESS Systems Americas, Donna Michaels, President MALONEY & FOX, award-winning agency has Inc., Burgerville, GuardianEdge, INC. offered turnkey communication Mohr Davidow Ventures, Nero, and marketing solutions, helping and Panasas. In today’s crowded technology clients manage their brands effec- landscape, the Loughlin/ 89 Fifth Ave., 4th Flr. tively and expand their market Michaels Group (LMGPR) trans- New York, NY 10003 presence since 1997. Merging tra- MERRITT GROUP forms technology innovators into 212/243-2000 Fax: 212/243-5500 ditional and cutting-edge PR category leaders through public practices, Marketing Matters’ 11600 Sunrise Valley Dr., Ste. 320 relations programs that drive [email protected] www.maloneyfox.com core expertise lies in leveraging Reston, VA 20191 market agendas. We think differ- extensive trade and consumer 703/390-1500 ently. We operate differently. And Whether teaching families about contacts for maximum exposure. www.merrittgrp.com we consistently outperform big- preserving their memories with Marketing Matters also provides Ben Merritt, CEO ger agencies in results and value photo gifts, explaining a new kind trade show and event manage- delivered to using strategic cam- of 3-D monitor to gadget lovers or ment, Web site design and devel- With offices in Reston, Virginia paigns. LMGPR is seasoned with teaching people worried about the opment, corporate identity devel- and San Francisco, Merritt Group enterprise and Web 2.0 compa- price of gas how to install ethanol opment and more to ensure suc- helps established and emerging nies in security, virtualization, fuelers in their backyards, Maloney cessful branding and realization technology companies drive sales, networking, storage, consumer & Fox specializes in making tech- of marketing objectives. Visit us increase valuation and impact services, service provider, and nology easy for the average person online at www.marketingmat- their markets. For the last decade, datacenter markets. Each benefits to understand. M&F uses its ters.net we’ve generated consistent market from a select team of communi- knowledge of pop culture and con- awareness for our clients through a cation professionals with at least sumer behavior to make technolo- unique combination of research, a decade of experience. To learn MCGRATH / POWER gy relevant to people’s lifestyles, market positioning, customer- more about how the LMGPR dif- breathing new life into technolo- focused messaging, public rela- ference can help your company, PR & gies that may seem like second- tions and new media. Our tech- give us a call. nature and turning complicated COMMUNICATIONS nology expertise is focused in four concepts into something consumers practice areas — Enterprise MAKOVSKY + will want to embrace and use. 333 W. San Carlos, Suite 900 Technology, Security, San Jose, CA 95110 Communications & Networking, COMPANY A Waggener Edstrom company, 408/727-0351 M&F’s expertise in consumer tech- [email protected] and Government IT — each with a nology is grounded in years of suc- www.mcgrathpower.com team dedicated to the issues, 16 East 34th St. cessful campaigns for Microsoft trends and influencers relevant to New York, NY 10016 including its Windows Vista, Jonathan Bloom, CEO & Founder their industry segment. Clients 212/508-9600 www.makovsky.com Windows Live, MSN, Education include Verizon Business, and Privacy divisions. M&F has McGrath / Power Public Microsoft Public Sector, Booz Kenneth Makovsky, President also created and managed high- Relations has built communica- Allen Hamilton, SoftwareAG, Robbin Goodman, EVP, Partner profile campaigns for technology tions programs for a diverse PGP and Verint.

36 NOVEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of High-Tech and Industrial PR Firms

International, Born Information nies across North America. The Peppercommotions, which focus- Services, Plural, Digi International, agency has strong B-to-B and B- es on events and leveraging spon- MONTNER & CNT and others. As a founding to-C technology expertise which sorships. ASSOCIATES member of the Worldcom Public includes GPS/location-based serv- Peppercom is ranked among Relations Group, the firm’s reach is ices, data center management/ vir- the top 20 largest independent PR 155 Post Road East, Suite 3 worldwide. It is also a founding tualization, search (web and firms in the U.S. by O’Dwyer’s. Westport, CT 06880 member of Worldcom’s technology enterprise), collaboration/content Clients include Whirlpool brand, 203/226-9290 practice. management, marketing services Panasonic, Unisys, ITT, Ricoh [email protected] (analytics), security, mobile, and Tyco Fire Suppression www.montner.com social networking, application Group. PAINEPR development, e-commerce, and Debra Montner, Principal supply chain/manufacturing, PRSOURCECODE 19000 MacArthur Blvd. among others. Irvine, CA 92612 Montner & Associates is the The agency creates strategic Technology PR Firm for estab- 949/809-6700 921 King St. www.painepr.com PR programs targeting its clients’ Alexandria, VA 22314 lished technology leaders and start- growth markets through aggres- ups. Deep domain knowledge in IT 703/647-4550 Daryl McCullough, CEO sive media and influencer (ana- www.prsourcecode.com security, smart card security, ecom- Brad Buyce, General Manager, lyst relations) programs. The firm merce, online banking, transaction Digital Convergence Lead has strong relationships with top Kimberly Hubbard, Associate processing, Web-based services, Justin McCarthy, Vice President, media/influencers in the key ver- biometrics and more. Business Development ticals, trade publications, national PRSourceCode provides tar- From heightened media/analyst business publications, technology geted editorial placement leads coverage and search rankings, we PainePR, regarded as one of the outlets and social media leaders and speaking and award submis- create buzz leading to higher sales nation’s leading mid-sized firms, driving the industry discussions. sion opportunities to PR profes- and successful IPOs or buyouts, has a reputation for high-quality PR offerings include strategy, sionals serving the IT communi- like these: PassMark Security + service, strategic brand building, counsel and messaging, media, ty. Montner = RSA acquisition in 24 and creative programming. The analyst and influencer relations, Our subscribers receive real- months. Identity Systems + firm specializes in consumer thought leadership programs, time details of editorial calendar Montner = Informatica acquisition lifestyle marketing for clients events, industry awards and feature opportunities from nearly in 12 months. Axalto including Procter & Gamble, and event/speaker management. The 400 IT and business publications (Schlumberger) + Montner = 750 has applied this expertise to con- firm is also on the cutting edge of and more than 2,000 worldwide million IPO in 12 months. Verid + sumer electronics and other tech- finding strategic ways to capital- speaking and award opportuni- Montner = RSA acquisition in 12 nologies that are converging in the ize on social media through offer- ties — delivered straight to their months. home. ing services that take advantage inboxes. PainePR can not only reach early of the latest viral techniques PRSourceCode’s services PADILLA SPEER adopters of new technologies, but including blogs, podcasts, enhance the efficiency of PR its consumer heritage makes the operations — increasing volume BEARDSLEY “twits”, IM, Flix/video, mash-ups firm ideal for influencing and and social networking sites. of generated ink, speaker place- inspiring early and late-majority Some of PAN’s current tech- ments, and award wins — so you 1101 West River Pkwy. consumers using a variety of tradi- nology clients include Novell, never miss another opportunity. Minneapolis, MN 55415 tional and non-traditional commu- Call (703) 647-5440, or visit 612/455-1700 Dow Jones, Patni, Tyco, nications tools relevant to the target Scour.com and WHERE.com. www.prsourcecode.com for more www.psbpr.com audience. PainePR has applied this information. Lynn Casey, Chairman / CEO expertise to brands like Sony Matt Kucharski, SVP Electronics, Comcast, XM Satellite PEPPERCOM Mike Greece, SVP / Managing Radio, Lexmark, Duracell, RACEPOINT Director, New York DIRECTV, Toshiba America 470 Park Ave. South GROUP Business Solutions, and others. New York, NY 10016 Padilla Speer Beardsley is an A member of the Cossette 212/931-6100 404 Wyman St., Suite 375 employee-owned, multi-specialty Communication Group, PainePR www.peppercom.com Waltham, MA 02451 communications firm with head- has offices in New York, Los 781/487-4600 quarters in Minneapolis and an Steven Cody & Edward Moed, Angeles, and Irvine. Managing Partners www.racepointgroup.com office in New York. The firm’s expertise in the technology industry Peppercom is a mid-sized com- Marijean Lauzier, Pres. & CEO has earned the respect of clients PAN munications agency that special- Larry Weber, Chairman nation-wide for 47 years. COMMUNICATIONS izes in developing strategic and Padilla understands that cutting- creative PR programs for con- Racepoint Group is an award- edge PR for technology organiza- INC. sumer technology and high tech- winning global public relations tions requires a blend of technical nology companies. agency with special expertise in aptitude, marketing expertise, media 300 Brickstone Square, 7th Flr. In addition to PR campaigns, digital media relations. Recent knowledge and strategic communi- Andover, MA 01810 services include a positioning awards garnered include the 2008 cation experience. The firm offers 978/474-1900 program to differentiate a client United Nations Grand Award for communications methodologies in www.pancommunications.com from its competitive set, a crisis Excellence in Communications consumer and business-to-business www.prSPEAK.com management program called and the PRSA Silver Anvil for marketing, media relations, interac- CrisisRx, Pain-Based Selling to Brand/Reputation Management. Philip A. Nardone, Jr., President tive and social media, research, identify the gap between what Racepoint leverages the power & Founder of traditional and digital media investor relations and public affairs. Mark C. Nardone, EVP client sales forces think cus- Experience includes work for Tim Munroe, Director of tomers are thinking and what they relations to elevate premium and Rockwell Automation, Entegris, Business Development actually are, and ways to leverage emerging health, science and ADC Telecomms., Vocollect, existing partnerships or develop technology brands — generating Genesys Telecomms., IBM, PAN Communications repre- new ones. Peppercom also offers world-class media and analyst Microsoft, Iomega, RSA Security, sents a range of emerging and PepperDigital, which focuses on  Shavlik Technologies, Analysts established technology compa- digital initiatives, and  Continued on page 40

38 NOVEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of High-Tech and Industrial PR Firms

www.rogersandcowan.com of their 2008 Top Tech band-and-wife team of Steve and Racepoint Group Communicators Study. The study Paula Mae Schwartz, Schwartz Continued from page 38 Tom Tardio, CEO polled more than 800 leading jour- Communications today is the sec- Sallie Olmsted, Executive Vice nalists to rank agencies on their ond-largest independent public coverage that directly impacts President ability to consistently support the relations agency specializing in mindshare and marketshare. We editorial process in terms of technology and healthcare. lead in the application of technol- Rogers & Cowan specializes in responsiveness, reliability and Schwartz Communications has ogy to our craft and provide working with emerging and overall recognition of editorial 230 employees and offices in clients with a level of research, established technology brands needs. Boston, London, San Francisco analytics and measurement that is whose products and services are Ruder Finn’s expertise spans the and Stockholm. The Agency has unmatched in the public relations at the intersection of technology, full spectrum of enterprise and con- garnered many awards and hon- industry. entertainment and consumer mar- sumer technologies, with special- ors on behalf of its work for Technology clients include keting. Our dedicated and experi- ized capabilities in vertical markets clients. Schwartz is a leading One Laptop per Child, Sonus enced team has in-depth knowl- like Healthcare, Financial Services, public relations agency focused Networks, Bentley Systems, edge and experience working Insurance, Manufacturing and on the high-technology, medical Digital Globe, DoubleTake with consumer electronic devices, Telecommunications. In addition, device, pharmaceutical and Software, GlassHouse, EnerNOC mobile content/devices, embed- the integration of social media, biotechnology industries. and Rackspace. ded and core technologies, dis- Web 2.0 services, website develop- The high-tech PR practice of tribution technologies, video ment, on-line marketing, and edu- Schwartz Communications gen- game products and social / digi- RF I BINDER cation programs, make Ruder Finn erates media coverage, conducts tal media companies to introduce one of the most trusted all-in-one analyst relations and builds brand their products and services to the agencies for forward thinking com- awareness for enterprise soft- 950 Third Ave. trade, entertainment and business New York, NY 10022 panies. ware, IT security and consumer communities as well as the ulti- Services include: CEO position- technology companies. The firm 212/994-7600 mate end-user. www.rfbinder.com ing, thought-leadership programs, specializes in product and compa- From concept creation to con- executive platform development, ny launches, commentary out- sumer launch to sustaining criti- Amy Binder, CEO new product and service launches, reach, thought leadership and Nancy Moss, Exec. Managing Dir. cal mass and momentum, we industry analyst relations, trade social media campaigns, clean- Gerald Kimber White, Sr. Managing maximize media exposure, brand show and special event support, tech and Green public relations, Dir. positioning and consumer buzz competitive monitoring and analy- and extensive customer PR pro- for our clients’ digital content, sis, and issues management. grams. Schwartz has been respon- For two decades, RF|Binder services and devices. We cut Programs are often augmented by sible for some of the most signif- Partners has worked closely with through the buzzwords and jargon support for investor relations, inter- icant high-tech PR campaigns of leading scientific and technology to deliver “Plain English” mar- nal communications, government the past decade. Current clients companies, helping them tran- keting solutions that can be clear- relations, social responsibility ini- include Black Duck Software, scend product-centric messages ly understood and absorbed by tiatives, and creative design. CheckFree, Core Security in a way that builds brand and each target audience. Current clients worldwide Technologies, E Ink Corporation, market value. Our tech clients Representative clients/projects include: Alliance Data, Alterian, Fortinet, GE Healthcare have run the gamut—from the include: Microsoft, Goldmund ASG Software Solutions, CAS, Monitoring Solutions, Global world’s leading multinationals to USA, Technicolor by Thomson, CinemaNow, Crowdspring, Solar Energy, Lycos, Jaluna, emerging venture-backed start- Mitek Systems, Texas Demand Media, Elektrobit, MicroStrategy, Mobile Access ups. But no matter the size of the Instruments, DLP Cinema and iControl Networks, IEEE, Illinois Networks, Netezza Corporation, company, RF|Binder works close- HDTV, NVIDIA, Microspace Technology Association, i-mate, OpenSpan, Pitney Bowes ly with our technology clients to Digital Cinema, IMAX, Interpolls, IPC, Kinaxis, Kyocera MapInfo, Qualys, QNX Software develop customized programs to MetaTools, Razer, Electronic Mita America, Microsoft Financial Systems, Rackable Systems, position them effectively and Arts, Activision, id Software, Hot Services, Microsoft Health & Life Sentrigo, SugarCRM, Surgient, aggressively to build brand equity Hand Wireless, SodaHead.com. Sciences, Microsoft Health and others. and increase sales. Solutions Group, NEC Corporation Whether your product portfolio RUDER FINN of America, NextWave Wireless, is in R&D or in a mature stage, PacketVideo, Radware, Sony SHIFT we know how to influence the 301 East 57th Street Electronics, Specific Media, COMMUNICATIONS adoption cycle of target cus- New York, NY 10022 SunGard, Tech Council of tomers. Moreover, through our www.ruderfinn.com Southern California, Teradata, 20 Guest St., Ste. 200 work in the B2B and B2C mar- 212/593-6303 TiVo, Widevine Technologies, Brighton, MA 02135 kets, we understand the technolo- 212/593-6343 Women in Technology, 617/779-1800 gy purchase process, and we International (WITI), Zensys and Fax: 415/591-8450 Richard Funess, President- understand how and why con- The Z-Wave Alliance. [email protected] sumer preference is created. It’s Ruder Finn Americas www.shiftcomm.com this combination, often not Alicia Young, Executive Vice President achieved by narrowly focused SCHWARTZ Jim Joyal, Principal public relations firms, that differ- With a proven record of main- COMMUNICATIONS SHIFT Communications is an entiates our communications taining the top business and tech- award-winning, privately-held strategies and processes. nology media and industry analyst 230 Third Ave. national public relations firm rep- contacts, plus a thorough knowl- Waltham, MA 02451 ROGERS AND 781/684-0770 resenting some of the best-known edge of the most current trends, www.schwartz-pr.com enterprise and consumer technol- COWAN Ruder Finn has established highly ogy brands, including Akamai, successful partnerships with a wide Steve Schwartz, CEO & President Quantum, RealNetworks, variety of enterprise and consumer Carol McGarry, Executive VP & Johnson & Johnson, Novell, Pacific Design Center Creative Director 8687 Melrose Ave., 7th Flr. technology companies. Dave Close & Lloyd Benson, Novartis, Jim Beam and Los Angeles, CA 90069 Ruder Finn was recently award- Executive VPs Shimano. SHIFT pioneered the 310/854-8117 ed Best of the Best honors by world’s first Social Media News Fax: 310/854-8106 PRSourceCode based on the results Founded in 1990 by the hus- Release and Social Media

40 NOVEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION Profiles of High-Tech and Industrial PR Firms Newsroom, changing PR forev- and financial public relations, er. brand positioning, writing SHIFT Communications’ services, and strategic PR cam- STERLING 100+ employees are located in paigns for technology compa- COMMUNICATIONS the Boston and San Francisco nies, consumer products, and metros. For more information on general business clients. 750 University Ave., Suite 100 SHIFT’s high-tech public rela- Creative pitch development is Los Gatos, CA 95032 tions and consumer public rela- our calling card, along with 408/395-5500 tions, visit shiftcomm.com. media contacts from trade pub- [email protected] lications to the top print and www.sterlingpr.com broadcast media. SPARK PR 601 Montgomery St., Ste. 780 S&S PR has offices in New San Francisco, CA 94111 York, Chicago, Colorado, and 415/392-2300 2 Bryant St., Suite 100 Palo Alto, CA. San Francisco, CA 94105 415/962-8200 S&S PR is also a member of 1809 Seventh Ave., Ste. 1414 www.sparkpr.com the ECCO International Seattle, WA 98101 Communications Network. 206/388-5758 Sparkpr is one of the top inde- Marianne O’Connor, President pendent PR agencies worldwide STANTON and CEO (Silicon Valley) with clients ranging from stealth Elke Heiss, Vice President start-ups to global Fortune 500 CRENSHAW (San Francisco) companies. Our vast industry Kevin Pedraja, Vice President knowledge spans the spectrum 460 Park Ave., 8th Flr. (Seattle) from consumer goods and social New York, NY 10022 networking to financial services 212/780-1900 Sterling Communications, Inc. Donna Sokolsky Burke, and highly complex enterprise www.stantoncrenshaw.com — the Inside AgencySM — is an Co-Founder and Senior software companies. We value independent, full-service public Managing Director of an entrepreneurial spirit, creativi- Alex Stanton & Dorothy relations agency that provides Sparkpr. ty, big results and laughter. All Crenshaw, Principals industry-leading technology com- our services are infused with panies worldwide with strategic Stanton Crenshaw Comms. is nologies and public relations high-level strategic counsel and communications counsel and tac- techniques. For more informa- are customized to help compa- a full-service strategic public tical expertise. Sterling knows relations agency, bringing dedi- tion about Text 100, please visit nies achieve their unique busi- that achieving your business www.text100.com. ness goals through creative, well- cated marketing and PR pro- goals depends on being able to executed, and sometimes uncon- grams to its diverse list of tech- tell the world — in simple terms ventional public relations cam- nology clients. With a strong — what you do and why it’s rele- TREVELINO / paigns. Sparkpr is headquartered ten year history, Stanton vant. The agency’s proven strate- in San Francisco, CA, with Crenshaw brings cost-effective gic communications methods and KELLER offices in London and Cape and out-of-the-box ideas and New Media-focused 21C Comms COMMUNICATIONS Town. programs to current and recent services will enable you to reach technology clients, including the right people, with the right 949 W. Marietta St., Suite X-106 Sharp Electronics Corporation, message, at the right time. Atlanta, GA 30318 S&S PUBLIC GameStop, Crisp Wireless, Founded in 1989, Sterling is 404/214-0722 RELATIONS, INC. Pop!Tech, STMicroelectronics, headquartered in Silicon Valley Kajeet, RBRC, TMP, Revenue with additional offices in San Dean Trevelino & Genna Keller, Science, Shop.com, Broadband Principals 2700 Patriot Dr., #430 Francisco and Seattle. Glenview, IL 60025 Enterprises and ThoughtWorks. 800/287-2279 Built with a commitment that Trevelino / Keller Comms. Fax: 847/955-7720 starts from the top, Stanton TEXT 100 Group, a full-service strategic www.sspr.com Crenshaw offers strategic coun- and creative communications sel and service, developing indi- 352 Park Ave. South, 7th Floor firm, features one of the Steve Simon, CEO vidual communications plans New York, NY 10010 Southeast’s largest technology Knowing how to secure pos- for each technology client, to www.text100.com practices, often working with itive coverage that opens the deliver wide-reaching media Aedhmar Hynes, CEO companies on a national scale, door with the media and create results with business, IT, con- including TRX, SITA, The consistent, newsworthy stories, sumer electronics and financial Text 100 is a global PR Weather Channel, Air2Web and is our forte. For example, we publications. With a strong agency serving companies that Vesdia. Client experience offered one of our clients in the background in media relations use technology for competitive includes network security, wire- consumer credit industry to and brand marketing, Stanton advantage. Built organically less, mobile marketing, broad- major media outlets as a Crenshaw has successfully from the ground up, Text 100 band, ecommerce, business intel- resource, which opened the launched new companies and uniquely offers the dedication of ligence, retail technology, trans- doors for viewers to learn products in the emerging tech- local agencies and the power portation, Internet applications about his company and we nology space and established and reach of a global agency, and consumer electronics. scored with major placements. valuable relationships with Text 100 represents leading Trevelino/Keller offers a core set This is how we think, strategi- industry experts and influential brands in 31 offices around the of services within its Technology cally. media. world. Clients of the company Practice including media rela- S&S Public Relations has The agency has been recog- include Fujifilm, IBM, Cisco tions, analyst relations, executive been securing top-notch media nized for excellence and cre- and Xerox. Named New Media visibility, road shows, product coverage for a broad range of ativity in its work through Agency of the Year by The launches, corporate re-launches, clients since 1978. We special- numerous PR awards, including Holmes Report and winner of social media, crisis preparedness ize in aggressive media place- a “Best of the Best” by the PRWeek’s PR Innovation of the and award recognition programs. Public Relations Society of ment, media and analyst tours, Year, Text 100 is at the cutting  Continued on page 42 trade show support, corporate America. edge of emerging media tech-

ADVERTISING SECTION • NOVEMBER 2008 • WWW.ODWYERPR.COM 41 Profiles of High-Tech and Industrial PR Firms The firm's team of profes- client business and marketing Trevelino / Keller sionals has experience in reach- objectives. Our streamlined Kay Hart, Senior Vice President Continued from page 41 ing the people and markets that approach and technical acumen and Global Technology Practice matter most to today's technolo- deliver programs that stand out As an independent PR firm, Lead gy corporations: the C-suite and from the ordinary, reaching tech- Trevelino/Keller delivers its pro- business decision-makers, engi- nology consumers from individ- The technology industry’s gramming through a proprietary neers and IT professionals, as uals to C-level decision-makers. rapid rate of innovation requires a methodology called AMPSTK well as consumers. We believe that by combining communications strategy and featuring its DashboardTK, Clients of Weber Shandwick industry knowledge and individ- team that can keep pace. With a QuadrantTK and SocialStatusTK include Agilent, Boston ual integrity with strong media, finger on the pulse of the market platform. Based in Atlanta, the Scientific, Computer analyst and social networking and an eye to the future, firm has a presence in the NC/SC Associates, Concur, HD DVD relationships we can most effec- Waggener Edstrom Worldwide’s corridor, and collaborative rela- Promotions Group, HipCricket, tively help our clients succeed. Technology Practice helps com- tionships in Asia-Pacific, Europe Hitachi, Honeywell, Horizon panies shift industry dialogues, and the Middle East through its Fuel Cells, Hycrete, Infospace, drive adoption of new products Atlas AllianceTK. In 2006, the Lawson Software, Microsoft, WILLIAM MILLS and ideas, and achieve business firm launched the Start-Up Monster Worldwide, Nortel, success. AGENCY CouncilTK designed to assist PTC, and Verizon Wireless. start-up companies through a WE has an unmatched bench consortium of consultative part- of “been there, done that” talent 300 West Wieuca Rd., Bldg. One ners. In 2008, it launched and a record that includes many WALT & COMPANY Atlanta, GA 30342 industry firsts. WE helps innova- 678/781-7200 FirstGear TK, an a la carte plat- www.williammills.com form for delivering affordable tors innovate and our knowledge, 2105 S. Bascom Ave., Ste. 240 products / services. experience, passion and commit- Campbell, CA 95008 ment to quality allows us to build 408/369-7200 William Mills III, CEO long-term client relationships, www.walt.com Scott Mills, President TRYLON SMR and positions us as the leader in technology communications. Walt & Company offers strate- William Mills Agency repre- 274 Madison Ave., Ste. #1400 WE expertise includes con- gic PR services to companies sents companies that serve the New York, NY 10016 sumer electronics, e-commerce, marketing consumer electronic financial and technology indus- 212/725-2295 networking, hardware/software, products and enterprise-class IT tries. Fax: 212/725-2243 web services, top story placement solutions. We’re experts in Since 1977, the agency has [email protected] worked with more than 400 www.trylonsmr.com and storytelling, web solutions devolving / implementing cre- and digital strategies, writing ative, credible and cost-effective technology firms that sell prod- Lloyd P. Trufelman, President services, information technology programs that leverage tradition- ucts and services to banks, cred- and IT consultancies, wireless al and social media channels. it unions, mortgage lenders and Since 1990, New York-based and mobility, green technology, Our clientele consists of global other related markets. Trylon SMR has been a leader in semiconductor technology, and leaders, start-ups and industry Because of the agency’s spe- developing and implementing media and analyst relations. associations. cialized experience in the finan- successful strategic media rela- Experienced teams of high- cial technology sector, the tions campaigns for clients in the WEBER energy professionals, most with agency has collaborative rela- technology, media and telecom the agency for 5-10 years, gener- tionships with all key media in industries. SHANDWICK ate results that advance specific this market  Trylon SMR develops and implements individually designed, 605 5th Ave. Ste., #900 cost-effective media relations Seattle, WA 98104 ORDER PR’S MOST USEFUL DIRECTORY! campaigns based on expert strate- www.webershandwick.com gic planning and counsel. The firm Casey Sheldon, President, produces personalized service and Global Technology Practice Only $175 for the 450-page 2008 responds quickly to clients’ needs. Trylon SMR also places an Weber Shandwick’s technolo- O’Dwyer’s Directory of PR Firms emphasis on delivering media gy practice features hundreds of relations and publicity that pro- professionals in dozens of cities duce tangible results. Its clients’ around the world organized objectives are identified, posi- around areas of deep expertise O’Dwyer’s Directory gives you quick tioned and serviced professionally into specialty segments - effec- access to large, medium-sized, and through a wide portfolio of tactics. tively creating a set of "bou- small PR firms and even experi- Trylon SMR services both domes- tiques" with global reach. The enced freelancers who work out of tic and international clients, lever- segments provide an array of their homes. Whether you seek a aging their knowledge of, and PR, marketing, and reputation long-term, worldwide relation- relationships with, the top national management services to leading ship or need extra help on a press located in the world’s media and emerging companies in project, O’Dwyer’s Directory capital. nearly every sector of the tech- is the place to shop. nology industry. The firm's experience extends WAGGENER from electronic components to EDSTROM general consumer products, including electronics, clean- tech, digital media, enterprise Three Centerpointe Dr., Ste. #300 Lake Oswego, OR 97035 software and systems, network- 2,000 FIRMS LISTED IN 2008 DIRECTORY 503/443-7000 ing, semiconductors, storage, [email protected] wireless/mobile, telecom and INCLUDES 400 IN 88 COUNTRIES! www.waggeneredstrom.com cable.

42 NOVEMBER 2008 • WWW.ODWYERPR.COM • ADVERTISING SECTION