- CARIBBEAN Caribbean Cruising CRUISE THE FLORIDA-CARIBBEAN CRUISE ASSOCIATION MAGAZINE ASSOCIATION First Quarter 2006 EXECUTIVE FEATURES COMMITTEE

FCCAMicky Chairman, Arison Chairman & CEO 7 The 2006 Platinum Associate Membership Advisory Carnival Corporation Council Cruise aboard Carnival Cruise Lines, Fantasy

PresidentThomas M. McAlpin 17 Strong Cruise-Caribbean Partnership - A Key Factor in Disney Cruise Line Industry’s Growth

PresidentRichard &E. CEO Sasso MSC Cruises (USA) Inc. 21 FCCA Member Cruise Lines... Creating Strong Bonds with Industry Partners Meet and develop relationships with dozens of cruise executives at the FCCA Cruise PrColinesident V eitch& CEO Norwegian Cruise Line Conference to be held in the Cayman Islands, October 31-November 3, 2006.

VStephenice President, A. Nielsen 25 FCCA Holiday Gift Project Caribbean & Atlantic Shore Operations The FCCA Foundation for the Caribbean making dreams come true for more than 6,000 Princess Cruises/Cunard Line children in 27 destinations throughout the Caribbean, Mexico, and Latin America.

PresidentAdam Goldstein Royal Caribbean International 33 Princess for a Day Auction Raises $70,000 for the FCCA FCCA STAff Foundation for the Caribbean

PrMicheleesident M. Paige 38 Grenada’s Cruise Tourism Industry Positioned to be More Competitive GraphicOmari DesignerBreakenridge & Technical Coordinator 42 Moving Forward - Destination Challenges Facing the Terri Cannici Director,Terri Cannici Special Events Cruise Industry Today and Tomorrow

VAdamice President Ceserano Happenings Departments

DirVictoriaector, Pub S.lic Lalta Relations & Membership Platinum Highlights President’s Letter Programs 11 05 New Ship Builds New Ship Profile 14 49 Laura Mori 49 ResearchLaura Mori Analyst FCCA Upcoming Events Faces in the Industry 47 50 ExecutiveMonica AssistantRojas Around The Caribbean 52 Florida-Caribbean Cruise Association (FCCA) FCCA Member Lines 11200 Pines Blvd., Suite 201 Carnival Cruise Lines • Celebrity Cruises • Costa Cruise Lines • Cunard Line Pembroke Pines, FL 33026 Phone: (954) 441-8881 • Fax: (954) 441-3171 Disney Cruise Line • • MSC Cruises (USA) Inc. Website: www.f-cca.com • E-mail: [email protected] Norwegian Cruise Line • Princess Cruises • Radisson Seven Seas Cruises Caribbean Cruising © 2006 ~ All Rights Reserved. Royal Caribbean International • Windstar Cruises First Quarter 2006 o Caribbean Cruising 1

www.f-cca.com “Kingstown Cruise Terminal • St. Vincent & the Grenadines” President’s Letter Service

"The high road to service is traveled with integrity, compassion and understanding... people don't care how much we know until they know how much we care."

In 2005, the cruise industry continued its steady growth pattern as approx- imately 11.2 million passengers cruised, a 6.9% increase over 2004. The cruise industry is the most exciting growth category in the entire leisure market; overall the industry has had a compounded annual growth rate of 8.1% per year since 1980. It is projected that the cruise industry will con- Michele with Gordon Buck, Vice tinue its unprecedented growth in 2006 with 11.7 million passengers tak- President, Port Operations - Carnival ing a cruise. Cruise Lines at the 2006 FCCA Platinum Advisory Council Cruise. Clearly the cruise lines are doing something right...they provide a high quality product at an affordable price, and maintain consistently high service standards. I believe that the ser- vice levels maintained on cruise ships, along with the diversity of the products and services they offer, are the foremost reasons that the cruise industry has been able to grow at such a remarkably steady pace.

Today, however, there is more competition than ever before for tourist dollars. How will your company, orga- nization or country be able to compete in this continuously growing and changing tourism industry? Service - it is the key to the cruise line's success, and ours...and yours!

As we look forward to 2006 and beyond, the Member Lines of the FCCA encourage you to join us as we take the high road in our efforts to take care of our mutual customers... with integrity, compassion and understanding.

This issue of Caribbean Cruising contains a recap of our recent Platinum Associate Membership Advisory Council cruise aboard Carnival Cruise Lines' Fantasy, and the annual FCCA Holiday Gift Project. We also have the President/CEO of CLIA Terry Dale, share info on the industry’s growth, also an overview of challenges fac- ing the destinations and cruise industry, and a profile on Grenada’s Cruise Tourism Industry.

The Member Lines of the FCCA wish you all a very happy and prosperous year... see you all at the FCCA Foundation Gala Dinner in Miami, Wednesday, March 15, 2006.

Service is not a department... it is an attitude!

Respectfully yours,

St. Vincent’s Kingstown Cruise Terminal is Beyond the terminal building is a pick up/set 5.6 meters in drafr. The terminal has its the Caribbean’s newest destination. down area for 50 taxis/minibusses as well as own purpose-built landing stage for Managed Jointly by the St. Vincent & the parking for tourist busses. cruise passengers arriving by tender Grenadines Port Authority and the private The cruise terminal has two berths: from a ship at anchor. sector, the purpose-built terminal contains a N The North Berth accommodates cruise full range of services including Customs and ships up to 260 meters in length Upper Bay St. Immigration, a tourist information office, no overall and 70,000 gross registered tons Box 1237, Kingstown Michele M. Paige fewer than 26 shops and retail outlets, a with a maximum of 9.75 meters Tel.: 784-456-1830 Fax: 784-456-2732 terrace café, rest rooms, post office, and N The South Berth is for smaller vessels E-mail: [email protected] telephone and fax facilities. up to 100 meters in length 4,500 grt and

First Quarter 2006 o Caribbean Cruising 5 he 2006 Platinum Cruise per- exploration. Not only did it serve as a on the FCCA Platinum Cruise pro- sonified harmony and balance. history lesson and point of interest, it vided me the opportunity to discuss It permitted the collaboration proved that failure is inevitable; entertainment trends with others in Tof work and play. It allowed execu- learning from the errors and rebound- the cruise industry. I also had the tives and Platinum Members, each ing marks true accomplishment. chance to meet shore excursion rep- representing different parts of the resentatives who discussed port globe and alternate aspects of the The tour served as a harbinger, indi- planning and alternative destina- industry, to share ideas. Many of the cating an imminent triumphant tions. Most importantly, I was members arrived on Wednesday, cruise. Not only did the tour bus delighted to have the chance to meet January 25. They were lodged at the bring everyone to the space center, it FCCA Platinum Members, some of lavish Courtyard Marriott and wel- provided transportation to the port. which I would have probably never comed by the FCCA, other execu- After boarding Carnival's Fantasy, met otherwise.” tives, food, and an open bar. everyone was allotted some free time to explore the ship, unpack, enjoy Friday would be an eventful day, so a The truly unique characteristic about more food, or anything else that good deal of the members went to this event is the ability to bring people would provide fun for them- sleep early while others took it upon of true importance on board with you: Carnival's specialty. themselves to discover why Carnival friends and family. In addition to holds the "Fun Ship" title. The first allowing others to enjoy the event, it The first get together was informal meeting was held early in the morn- makes the occasion more memorable. and held before dinner, allowing ing in effort to permit a long day in Most parents know that a lot of net- everyone to catch up and discuss Nassau. Leon Maisel, Mobile Bay working is done through their chil- important or trivial matters. It was Convention and Visitors Bureau, tells dren, which proved to be a beneficial conveniently held in the lounge of some of the benefits these meetings experience for both parties. directly above the dining room. provide, "The meeting afforded our Dinner continued the theme of con- destination an opportunity to hear Before boarding, everyone received a versation. The communication was first hand comments about our cruise special treat: a tour of the Kennedy vital throughout the cruise during all business from the cruise executives Space Center arranged by Port the events, fun or work related. Jim themselves. The cruise-conference Canaveral. Executives, Platinum Urry, Director of Entertainment - model creates an atmosphere that gar- Members, friends, and family all Disney Cruise Line tells of some of ners candor as well as a sincere inter- enjoyed recounting our past success the communicative advantages he change between cruise partners and and failure through the years of space had because of the event, “Sailing ourselves."

First Quarter 2006 o Caribbean Cruising 7 www.f-cca.com www.f-cca.com

Platinum event Cocktail party The Platinum event is a great time for Platinum Members receive 5 year Platinum Members enjoy boat ride tour Platinum members and executives FCCA Delegates with Mayor of Cozumel, aboard the Carnival Fantasy. partners to meet. Anniversary Pins. to Blackbeard’s Key. enjoy sometime together during dinner. Gustavo Ortega Joaquin (Center).

The setting is frequently an important Stingray City, a glass bottom boat see old friends and also meet new importance is that everyone left with factor, and Roger Blum, Vice ride, an action packed speed boat ones. We had the opportunity in the something worthwhile. “This was my President, Cruise Programming - ride, and a dolphin encounter. Advisory Council meeting to discuss first FCCA cruise, and it truly Carnival Cruise Lines, expounds on and overview upcoming events. I exceeded my expectations. We have the advantages of the venue, “The Since the ship didn't depart until 6 especially enjoyed the opportunity to learned a great deal from our involve- FCCA Platinum cruise is a great a.m., FCCA scheduled an evening have a one-on-one meeting with sev- ment with the FCCA and look for- opportunity to get to know our busi- event, taking the Yellowbird party eral colleagues to discuss various ward to continuing our participa- ness partners in a more relaxed set- boat to Blackbeard’s Key, sponsored ports and issues,” Peggy Hicks, tion.” Hopefully everyone had an ting. There is plenty of time for busi- by the Department of Tourism and the Norwegian Cruise Line, tells. experience similar to that of Richard ness meetings, but once we sit down Attractions Association. Both the Afterward was scheduled with more Conti from the Port of Norfolk and is Mathew Sams, Holland America (left) Michael Ronan, RCCL, (right) meets to talk business we do so in a more island and the party boat would reflect free time to enjoy the ship for the last eagerly anticipating the next event. with Platinum members. with Platinum members for relaxed manner, since we know each Nassau’s vivacious nature. Upon moments. Another function was held one-on-one meetings. other better. We also have a chance entrance to Blackbeard’s Key, mem- to allow some final work discussions to experience other destinations and bers were treated to a buffet and open and banter. Of course, talk was preva- what they have to offer.” John Flynn bar. They were further surprised and lent during dinner, but working mat- Tom McAlpin Joins FCCA’s Executive Committee of Sand Dollar Sports also elucidates marveled when the Junkanoo dancers ters were growing evanescent along Disney Cruise Line veteran Tom McAlpin took the helm at Disney Cruise Line in on the importance of the locale, and band took the stage. A profession- with the closing moments. Bert Swets, September 2004, leading the highly successful, top family cruise line into new waters. “This being my first cruise as a al limbo dancer then got the group Director of Purchasing & Logistics - Through McAlpin's leadership, the line has successfully repositioned its flagship Platinum Member, I was not sure worked up with his feats and encour- Disney Cruise Line gives his thoughts for a trial run away from homeport Port Canaveral, Fla., to the Port of what to expect. I found it to be a agement of crowd participation. The on the event, “The conference was Los Angeles for a summer stint of Mexican Riviera itineraries in 2005. Additionally very pleasant environment to meet Yellowbird proved to be nearly as another great success, not only to meet in 2006, sister ship has plans to venture on two first-ever 10- and 11- with many of the cruise line execu- eventful as the island on the trip back, all the partners in the cruise industry night itineraries to the Southern Caribbean. Likewise, McAlpin has lead both ships tives. Many times during my meet- filled with Platinum Members, execu- and cruise destinations. The scheduled through two highly successful dry docks where major enhancements embellished the ings in Miami or during the Sea tives, family members, and friends events and meetings gave ample guest experience aboard over the last two years. Trade and FCCA conferences the exuberantly dancing. Though no opportunity to have formal meetings executives meet in an office environ- award was given to the best dancer, it as well as informal gatherings, which Joining the business more than 11 years ago as the chief financial executive, McAlpin has played an integral role ment under extreme pressure. This was nonverbally agreed that Max and many times are very productive.” in the creation of Disney Cruise Line since its inception in 1994. He was responsible for several key endeavors venue allows for a much more per- Ashley Blum took the medals. including: the development of the company's original business plan, the negotiation of ship contracts for the sonal environment where we can get The final day was marked by early Disney Magic and the Disney Wonder, the purchase of Disney's private island, Castaway Cay, and the develop- to know each other and each others Saturday, January 28th, would be the rising with a final group gathering ment of Disney's signature terminal at Port Canaveral, Fl. families.” In order to perpetuate the last day of the cruise and meetings. It before disembarkation. The assembly laid back setting, it was essential to started with one-on-one meetings, shared a nice lounge complete with Prior to joining Disney, McAlpin was the director of corporate and financial planning for Royal Caribbean requite an early morning of work allowing Platinum Members to sched- breakfast prior to leaving the ship. Cruises, Ltd for eight years. He began his career as a CPA working for KPMG Peat Marwick in 1981 and became properly. What's a better reward after ule individual meetings with execu- Perhaps they discussed the past the chief financial officer for the CSB Leasing Group in 1984. a work function than a fun-filled day tives. “I recently had the opportunity events of the ship; maybe they shared in Nassau? As usual, options were to attend the FCCA Platinum Cruise some of the lessons they learned, A native of Miami, Fl., McAlpin is a graduate of Florida State University and holds an M.B.A. from the University presented in the form of seven shore hosted by Carnival on the Fantasy in ranging from space exploration to of Miami. He currently resides in Orlando, Fl. excursions including snorkeling in Port Canaveral. It was wonderful to tourism on this world. The true

8 Caribbean Cruising o First Quarter 2006 First Quarter 2006 o Caribbean Cruising 9 FCCA 8.37x10.37 6/01/06 9:49 Page 1

Platinum Highlights www.f-cca.com Coming Soon to Aruba… A motion detector will activate and Huge to make May www.martinique.org welcome the cruise guests to use the 2006 stop in Port of Los Angeles Aruba Cruise services. The kiosks will be equipped Tourism is with a touch screen giving access to PORT OF LOS ANGELES – A 1,600- very excited information, Aruba DVD and video passenger Holland America Line Inc. with the soon movies, and surveys in various lan- cruise ship, MS Ryndam, will make a to be installed guages. The best part is that all is pro- scheduled stop here in May 2006. first ever in the vided for free to the cruise vacationers. SO Caribbean, This will be the first time ever that Holland America received such posi- Information such a hi-tech cruise guest friendly tive comments after its MS Zaandam and Survey Hi- equipment will be provided for the visited last year that the company Much Tech kiosks in guests comfort. decided to return, Tino Salud, general the cruise terminals. manager of cruise services for the Port Aruba Cruise Tourism Cruise Greeters of Seattle, revealed to the Port Angeles The kiosks will assist the disembark- will be at the Aruba Information booth Chamber of Commerce. ing cruise guests with information at in the cruise terminal to render addi- In An Island their fingertips, and before embarking tional service to maintain the person-to- If you would like to submit news for the cruise guests will have the option person contact. Aruba is working con- possible publication in the Platinum to fill out a survey without using a pen stantly to accommodate our valuable Higlights section please contact or pencil. cruise clientele. Adam Ceserano at [email protected]

COME AND DISCOVER MARTINIQUE xperience the natural wonders of a tropical island ome and discover Martinique, a world where Ewith all the comfort you would expect at home. Enjoy C“la vi a douce”,in other words, a world where its lively Creole culture with a French flair. Rejoice in life is sweet, a world where the people, the flavors, its pristine sandy beaches, lush rain forest and memorable the arts and the sun will embrace you! sunsets that French artist Paul Gauguin, brilliantly captured on canvas. ake the time to savor a Ti-punch and flatter your taste Tbuds with French Creole cuisine. Visit Saint-Pierre, the little Pompeii of the Caribbean and don’t miss Martinique’s historical sites and museums.

For information and free brochures on Martinique please call (514) 288-1904 or visit: www.martinique.org

First Quarter 2006 o Caribbean Cruising 11 www.f-cca.com www.f-cca.com Platinum Highlights Platinum Highlights Phillip C. Allen Named Port cash management and records. In addi- Puerto Costa Maya Celebrates Lee Bailey Has Arrived at He recalls fond memories of the trends and he is in the early stage of Everglades Director tion, his responsibilities included over- 2 Millionth Passenger Another Milestone in the working relationship with various a Doctorial pursuit and with tourism seeing personnel and labor relations, Tourism Industry After 35 years. Travel Agents and Cruise growing at a rapid pace in the Port Everglades, child support enforcement and informa- Puerto Costa Maya, the Western Executives throughout the period. Caribbean, he looks forward to shar- Fla. (Feb. 7, tion/ technology issues. He has man- Caribbean’s fastest growing port, is He is the “There have been no regrets”, he ing his knowledge and to assist in 2006)– aged 40 bond financings for the County strategically located just hours from owner and says, “Perhaps it is time to call them promoting the region and his coun- Following a providing more than $4 billion of capi- Cancun on the southern Yucatan C.E.O. of family”. try, as a premier destination. national search, tal financing. He also served as Interim Peninsula. Sheltered by the world’s sec- Caribbean the Broward County Administrator. ond largest coral reef, Puerto Costa Cruise Mr. Bailey claims he looks to the With the rapid changes and massive County Board Maya can accommodate three ships at Shipping & Industry for guidance and advice but development of the Cruise Industry of County Prior to his arrival in Broward, Allen once and transports passengers from a Tours most importantly, it is for the region in the Caribbean region and he Commissioners served as Finance and Budget Director deep water pier to a 70,000 square foot Limited i n to understand the impact of the hopes that in the future, the various today unani- for the City of Cleveland, Ohio, follow- state-of-the-art Mayan entertainment Montego Cruise Industry on their communi- enterprises in the Caribbean will mously appointed Phillip C. Allen as ing the city’s much publicized default complex that showcases the region’s Bay, Jamaica ties and also to understand that the find it necessary to invest in the the official Director of Port Everglades. in late 1978. He is credited with restor- colonial heritage coupled with all of for the last offerings are assured and not all- Cruise Conversion program which ing the city’s fiscal integrity. today’s modern conveniences. twenty years, inclusive, they are all-embracing. could prove beneficial to the local Allen has served as Interim Port a company that handles tours ashore, enterprises and raise the levels of Director for the past seven months. He Allen holds a Bachelor’s Degree in Business Resembling an early Mayan city, the air/sea passenger exchanges and What of the future? He has seen the room occupancy. also held the temporary position in Administration from Ohio University port features three grand pavilions port agency services as well. need to keep pace with the current 2000 and 2001, and was a member of and an MBA from Akron University. where guests can dine, shop for local the transition team that guided the crafts, jewelry and leather goods, or Port’s governance to the Broward As one of South Florida’s leading eco- choose from a wide range of sea and County Commission in 1994. nomic engines, Port Everglades is the shore excursions. Multi-lingual gateway for international trade and guides lead Costa Maya’s visitors to Since June 2005, Allen has navigated cruise vacations. Port Everglades is uncover ancient Mayan archeological the South Florida seaport through a ranked as one of the busiest cruise ports sites or experience the local beaches, record hurricane season and state secu- worldwide, the nation’s 12th busiest con- jungle treks, an Alligator World or the rity compliance, celebrated the com- tainerized cargo port and South Florida’s newest excursion, Dolphin Dream missioning of a new U.S. Navy war- main distribution hub for petroleum Experience. ship, and has completed the Port products including, gasoline and jet fuel. Department’s five-year business plan. The Port Everglades Department is a Earlier this year, the port celebrated its During his earlier tenure, Allen led the self-supporting Enterprise Fund of 2 millionth passenger milestone, and Port into a banner fiscal year with oper- Broward County government with oper- will soon host the world’s largest ships, ating revenues of $79.7 million. He ating revenues of approximately $105 the Freedom of the Seas and the Queen guided Port security changes following million. It does not rely on local tax dol- Mary 2. the terrorist attacks in 2001, introduced lars for operations. The Port provides the Port’s 2020 Vision Master Plan, and more than 13,550 direct jobs and gener- In addition, Puerto Costa Maya’s dra- was instrumental in negotiating con- ates $2.4 billion in business activity and matic growth has spurred develop- tracts for several new shipping opera- $761.1 million in personal income annu- ment of the entire region. Since the tors. A new cruise terminal opened dur- ally in Broward County. port’s inception, the surrounding town ing his administration. of Mahahual has slowly transformed More information on Port Everglades, into a city complete with grand Allen has served as Chief Financial which is governed by the Broward avenues, a modern highway, a hotel, Officer for Broward County since County Board of County real estate opportunities and an 1986. He has been responsible for all Commissioners, is available on the airstrip. For more information, visit county fiscal operations including tax Internet at www.broward.org/port or by www.puertocostamaya.com or call collection, fiscal policy, accounting, calling 954-523-3404. 011 52 (998) 267 7700.

12 Caribbean Cruising o First Quarter 2006 First Quarter 2006 o Caribbean Cruising 13 Cruise Line Ship Name Delivery Tonnage Capacity Price* Shipyard

Carnival Cruise Lines Carnival Miracle March 88,500 2,124 $375 Kvaerner Masa-Yards Carnival Cruise Lines Fall 110,000 2,974 $500 Costa Cruise Lines Fall 105,000 2,720 $400 Fincantieri 2 Holland America Line Westerdam April 85,000 1,848 $400 Fincantieri 0 Mediterranean Shipping MSC Opera June 60,000 1,600 $250 Chantiers de l' Atlantique 0 Princess Cruises Diamond Princess March 113,000 2,670 $450 Mitsubishi HI Princess Cruises April 116,000 3,100 $460 Fincantieri 4 Princess Cruises Sapphire Princess May 113,000 2,670 $450 Mitsubishi HI Royal Caribbean Int'l Jewel of the Seas June 90,090 2,501 $400 Meyer Werft

2 Carnival Cruise Lines July 110,000 2,974 $500 Fincantieri 0 Norwegian Cruise Line Pride of America June 81,000 1,900 $440 Lloyd Werft 0 Norwegian Cruise Line Norwegian Jewel August 92,000 2,384 $510 Meyer Werft 5 P&O Arcadia April 85,000 1,968 $400 Fincantieri

Costa Cruise Lines Summer 112,000 3,800 $565 Fincantieri 2 Holland America Line Noordam January 81,769 1,918 $400 Fincantieri 0 Mediterranean Shipping MSC Musica July 90,000 2,568 $630 Chantiers de l' Atlantique 0 Norwegian Cruise Line Pride of April 92,000 2,376 $395 Meyer Werft Princess Cruises May 116,000 3,080 $500 Fincantieri 6 Royal Caribbean Int’l Freedom of the Seas May 158,000 3,600 $720 Aker Finnyards

Aida Cruises TBA April 68,500 2,030 $378 Meyer Werft Carnival Cruise Lines February 110,000 2,974 $500 Fincantieri Costa Cruise Lines May 112,000 3,800 $636 Fincantieri 2 Cunard Line Queen Victoria December 86,000 1,968 $468 Fincantieri 0 Mediterranean Shipping MSC Orchestra April 90,000 2,568 $630 Chantiers de l' Atlantique 0 Norwegian Cruise Line Pearl February 93,000 2,384 $500 Meyer Werft Norwegian Cruise Line Gem October 93,000 2,384 $510 Aker Finnyards 7 Princess Cruises Spring 116,000 3,100 $525 Fincantieri Royal Caribbean Int’l TBA Spring 158,000 3,600 $750 Aker Finnyards

Aida Cruises TBA Spring 68,500 2,070 $390 Meyer Werft Carnival Cruise Lines Spring 112,000 3,000 $584 Fincantieri 2 Celebrity Cruises TBA Fall 117,000 2,850 $640 Meyer Werft 0 Holland America Line TBA Summer 86,000 1,918 $450 Fincantieri Mediterranean Shipping MSC Fantasia Spring 133,500 3,300 $550 Chantiers de l' Atlantique 0 P&O Ventura Spring 116,000 3,100 $580 Fincantieri 8 Princess Cruises TBA Fall 113,000 3,100 $570 Fincantieri Royal Caribbean Int’l TBA Spring 158,000 3,643 $828 Aker Finnyards

Aida Cruises TBA Spring 68,500 2,030 $390 Meyer Werft 2 Carnival Cruise Lines TBA Fall 130,000 3,608 $640 Fincantieri 0 Costa Cruise Lines TBA Summer 112,000 3,004 $575 Fincantieri 0 Mediterranean Shipping MSC Serenata Spring 133,500 3,300 $550 Chantiers de l' Atlantique 9 Royal Caribbean Int’l TBA Fall 220,000 5,400 $1024 Aker Finnyards Totals 41 Ships 4,392,859 113,906 $21,413

Note: FCCA Member Cruise Lines in bold. * Prices are estimated (in millions).

14 Caribbean Cruising o First Quarter 2006 A port to remember. Strong Cruise-Caribbean Partnership A history to discover. A Key Factor in Industry’s Growth

An island of possibilities. By Terry L. Dale, President & CEO - Cruise Lines International Association

The growth of the cruise unfailingly exceed the expectations of a growing population industry continues, with of travelers. Today’s travelers would be hard pressed to not the Cruise Lines find a cruise line, ship, stateroom and itinerary that did not International Association offer something for everyone. (CLIA)’s member lines and nearly 17,000 travel In fact, between 2006 to 2009, the CLIA-member cruise lines agencies entering an era will invest a staggering $13.5 billion in 22 state-of-the-art distinguished by innova- new ships. In 2006 alone, six new ships, from Costa Cruises, tive, feature-rich ships, Holland America Line, MSC Cruises, Norwegian Cruise international ports of call Line, Princess Cruises and Royal Caribbean International, and convenient departures with guest capacities ranging from 1,848 and 3,600 passen- from close-to-home gers will sail the world’s waters for the first time. embarkation cities. CLIA’s member lines are forecast- These ships will offer a new generation of onboard amenities ing a record 11.7 million feature a world of innovation, including surf pools, planetar- passengers in 2006, an increase of one half-million guests iums, on-deck LED movie screens, golf simulators, water over 2005, with 10.14 million originating in North America. parks, demonstration kitchens, self-leveling billiard tables, multi-room villas with private pools and en-suite Jacuzzis, CLIA’s positive forecast for 2006 follows another successful ice-skating rinks, rock-climbing walls, bungee-trampolines year for the cruise industry in 2005. Based on third-quarter and much more. 2005 results and fourth-quarter estimates, CLIA-member cruise lines carried 11.2 million worldwide passengers in Today’s new ships also offer facilities to accommodate new 2005, a 6.9 percent increase over the 10.46 million carried in generation family members of all generations traveling 2004. CLIA-member lines carried 9.71 million North together, a market that is ideally suited for Caribbean cruis- Americans in 2005 (compared with 8.87 million in 2004), ing. More than 1 million children under the age of 18 are and also maintained their high utilization rates, posting a col- scheduled to sail with their families in 2006 and there’s a rea- lective occupancy factor of 103 percent in 2005. son why:

The 500,000-passenger increase forecast for 2006 represents Kids sailing aboard CLIA member-line ships can enjoy a host a 4.5 percent year-over-year growth commensurate with the of supervised, age-appropriate activities while adults take in CLIA member cruise lines’ planned 4.5 percent net increase the sun on deck, enjoy a massage for two in the spa or take in 2006 capacity. The industry’s growth is headlined by the an enrichment class. In the evenings, many lines offer 3 Islands - Endless Possibilities Pull into port and lead your passengers on a day of discovery. Caribbean, which as it has for virtually the entire history of babysitting services so that couples can enjoy a “night on the Take them through centuries-old buildings made of seashells and molasses. Help them explore the lush the cruise industry, continues to rank as the dominant cruise town,” including dining and dancing. foliage of a secondary tropical rainforest. And invite them to discover the delicious varieties of Cruzan rum. destination, accounting for 40% of all itineraries. The diverse beauty of St. Croix offers your cruise line, as well as your passengers, a land of endless possi- This new breed of traveler is also demanding more from the bilities. Transport your passengers to the lovely island of St. Croix and help them create a little island his- Like the FCCA, CLIA’s member cruise lines are committed land portion of cruise vacations. Thanks to CLIA and the tory of their own. For information call 1-800-372-USVI, or visit us at www.usvitourism.vi. to the Caribbean. It is no surprise that year after year, the FCCA, shore excursion offerings have become much more newest, largest and most feature-filled of CLIA’s member- dynamic over the years. Optional sightseeing tours now run line ships head for Caribbean waters. From a product stand- the gamut: Guests can swim with string rays, explore islands point, CLIA lines offer an array of feature-rich ships that are by four-wheel jeep, discover the depths of the ocean by Contact the United States Virgin Islands Department of Tourism: Atlanta, Chicago, Los Angeles, Miami, New York, Toronto or DC. ©2004 United States Virgin Islands Department of Tourism long on innovative facilities, amenities and services that Atlantis submarine, ride horseback on the beach or river tube

First Quarter 2006 o Caribbean Cruising 17

AGENCY: J. Walter Thompson/Atlanta CLIENT: United States Virgin Islands AD #: SVR-451-1 SPECS: Full Page, 4/C, Bleed SIZES: Trim: 8.37” x 10.87” Bleed: 8.625” x 11.125” CAPTION: “A port to remember. A history to discover. An island of possibilities.” PUB: FCCA - Florida Caribbean Cruise Association DATES: September 2004 FCCA '05 2/1/05 10:13 AM Page 1

through tropical countryside. They can also simply loll on • offer Internet facilities, Wi-Fi zones and interactive one of the Caribbean’s famed, pristine beaches and look out electronic guest services and even cell-phone toward the aquamarine sea. capability.

The increasing numbers of North American homeports have • Playing Hard with Soft Adventure – Today’s vacationers also greatly added to the success of Caribbean cruising. are looking for active shore excursions, and cruise lines AVIATION BUSINESS & INDUSTRY COMMERCIAL VESSELS YACHTS MARINE OPERATIONS PRIVATE CLIENT TRANSPORTATION These convenient departure ports often eliminate the need to deliver. ROYAL MARINE INSURANCE GROUP fly, thereby reducing the overall price of a cruise vacation significantly – and making the Caribbean an even more • Cruise Cuisine Comes of Age – The quality of fare and attractive vacation option for legions of travelers, including range of choices aboard today’s cruise ships meet or exceed FCCA SHORE EXCURSIONS LIABILITY PROGRAM FROM RMIG first-timers who might otherwise eschewed cruise vacations. anything found ashore. From contemporary brands to luxury operators, cruise lines have teamed with world-class Another major contributing factor to cruising success is the chefs to create diverse dining options to suit the most dis very active role that CLIA’s member travel agencies play in criminating palettes. promoting and selling Caribbean cruise vacations. For more than 30 years, CLIA has served as the bond between travel CLIA’s nearly travel agencies and cruise lines are working agents who sell cruise vacations and the cruise lines, sup- toward the same goal: to nurture and support the growth of porting retailers through a classroom curriculum and travel cruise tourism. The CLIA member lines’ commitment to cre- agent certification program that is today recognized as the ating innovative, guest-gratifying new ships, coupled with travel industry’s gold standard for cruise sales and product the hard work and dedicated efforts of North America’s trav- educational training. el agents and the support of government and tourism officials in Caribbean all of which bode well for continued fruitful CLIA member agencies also have the opportunity to take partnership between the entire Caribbean region and the advantage of a wide range of promotional and marketing cruise industry. support including manuals, instructional guides and CDs, and electronic information - all designed to help agencies The successful relationship that has developed between the sell more cruises, more profitably. CLIA also employs a Caribbean and the cruise industry really would not have variety of communications and promotional strategies to been possible without the assistance of the Florida- spread the positive benefits of cruise vacationing and the Caribbean Cruise Association (FCCA), which has played a experienced and knowledgeable professionals at CLIA- pivotal role in bringing Caribbean tourism, government and member travel agencies. destination officials together with the cruise lines together to create initiatives that support cruise tourism growth and cre- Several emerging consumer trends are driving the cruise ate opportunities for local and regional suppliers. FCCA has industry’s continuing growth. also sponsored diverse programs that address issues as diverse enabling ships to remain in port for longer stays to The trends include: helping Caribbean destinations develop new tours and attractions for visitors. • All in the Family – Travelers increasingly desire multi- generational vacations that include grandparents and kids. Also, by coordinating charitable humanitarian initiatives in Today’s cruise ships offer age-themed facilities and the Caribbean, the FCCA, by its example, illustrates that the amenities to satisfy every member of the family. cruise industry does, indeed, care about this very important region of the world. • Mass-clusivity – Today’s consumers – regardless of economic class – desire travel experiences previously Once again, CLIA would like to recognize the FCCA for the RMIG specializes in providing tailored insurance policies that serve the recreational and reserved for the most affluent travelers. Cruise ships superlative work it continues to support the cruise industry personal needs of individuals with active lifestyles. provide this mass-clusivity, offering guests a sybaritic in the Caribbean. We at CLIA look forward to many years of General Liability • Local & U.S. Jurisdiction • Cruise Lines Additionally Insured lifestyle normally enjoyed only by the privileged few. working with the FCCA and its Caribbean partners – and to Excess Auto Liability • Watercraft Hull & Liability • Aircraft Hull & Liability growing cruise tourism to the region in 2006 and the years • High Seas, High Tech – Cruise vacationers are not “cutoff” to come. from the world when at sea. On the contrary, today’s ships For further information please contact Bill Roversi at [email protected]

8300 Executive Center Drive, Suite 102 Miami, FL 33166 I 305 477-3755 I Fax 305 477-3858 I 800 926-2811 I www.rmig.us 18 Caribbean Cruising o First Quarter 2006 FCCA Member Cruise Lines… Creating Strong Bonds with Industry Partners

he FCCA Caribbean Cruise Conference & Trade Show will be held in the Cayman Islands, October 31 through November 3, 2006. This once-a-year event, generally regardedT as the industry’s premier gathering, promises to bring key players from all areas of the cruise industry together. This is the only place where you are provided with the opportunity to meet with and develop business and personal relationships with dozens of the cruise industry’s top decision-makers.

The yearly Conference creates strong bonds between attendees and cruise executives from the FCCA Member Cruise Lines by Cruise executives and conference delegates meet for providing them with the opportunity to come together for an one-on-one meetings. unprecedented three or four days. Moreover, the nearly 100 high level cruise executives who attend each year are commit- The Conference provides numerous structured opportunities to ted to working with each and every attendee to create a win-win interact with the cruise executives. The event will open on situation for all. There is no other industry event that provides Tuesday, October 31, 2006 with the FCCA Charitable Golf attendees with the opportunity to have breakfast and lunch with Tournament, complete with a private luncheon for the partici- a couple of the cruise executives in attendance during the day, pants. In addition, a Cocktail Reception, a Business Card participate in numerous business functions, workshops and Exchange Cocktail Party and the Cayman Islands’ Welcome meetings and then have dinner and drinks in the evening with Party will also be offered – all in the very first day, with two more cruise executives…over a full three-day period! more days of similar opportunities to come!

If you were interested in doing business with the cruise lines The Conference also features eight or nine distinct workshops you would need to: designed to highlight different areas and issues thought to be of interest to industry partners. The workshops are intimate in • Develop a comprehensive business plan detailing order to stimulate ‘roundtable’ discussions. your proposed business. • Formulate a business proposal to present to the In addition, the FCCA Trade Show provides exhibitors with cruise executives. the opportunity to showcase their products, services and desti- • Establish contacts and make arrangements to meet nations. Informal breakout sessions enable Conference dele- with the decision makers from the cruise lines. gates to meet one-on-one with top cruise executives to discuss their ideas and/or proposals and learn first-hand if there is any The FCCA Caribbean Cruise Conference & Trade Show is the interest on the part of the individual cruise executive or the one and only place where you can meet with the key decision respective cruise line. makers from the FCCA Member Cruise Lines. You will be able to: The structured opportunities will not be your only or even best opportunity to network with the cruise executives in atten- • Increase your cruise industry contact base – dozens dance. As you know, in today’s business world more and more of cruise executives from the Operations, business relationships and deals are formulating and struck in Purchasing, Marketing and Shore Excursions areas social settings. The cruise executives are committed to work- will be in attendance. ing with you from the moment they arrive right throughout the • Gain insights on what the cruise lines’ needs are and three or four days that they will be staying in one of the what they are looking for in terms of products, Conference hotels. In other words, they are willing and able to services and ports of calls. speak with you at any time – we urge you to take advantage of • Establish a clear vision on how to proceed on the this one-a-year opportunity. road to success in your dealings with the cruise lines. • Save time, effort and money – nearly one hundred So, if you would like to strengthen you bonds with the cruise top decision makers from the 12 FCCA Member lines, make new contacts and increase your share of cruise Cruise Lines will all be in one place…and committed business, join us in the Cayman Islands…October 31 – to work with you. November 3, 2006.

First Quarter 2006 o Caribbean Cruising 21

PORT OF SAN DIEGO: CCOMEOME.. GGOO.. FFLOWLOW.. IITT’’SS TTHATHAT EEASYASY..

SAN DIEGO B STREET CRUISE TERMINAL

EASE AND CONVENIENCE: FIVE MINUTES to San Diego International Airport and train station FAST ACCESS to San Diego’s major freeways CONVENIENT DISTANCE to major attractions like the San Diego Zoo, Seaport Village, Balboa Park, Gaslamp Quarter and Horton Plaza IMMEDIATE PROXIMITY to 6,750 downtown t isn’t hard to envision waking up as a child on Christmas The glow emitted from the smiles of the children reflected and waterfront hotel rooms for day and running to the tree full of enthusiasm and antic- the joy of the season and served as a sufficient “Thank You” pre- and post-cruise stays ipation. Unfortunately, many of the youth throughout the card. As Burrowes noted, the gifts given would be the sole world would have no recollection of this course of events. remnants of the season for many. This is why many are anx- WALKING DISTANCE to San Diego’s spectacular I The FCCA Foundation took this into consideration and ious to participate, such as Celeste de Leon of the Ministry of waterfront with shops, restaurants and more. made a few deliveries that St. Nick neglected, distributing Tourism of the Dominican Republic, who remarks, “We are over 6,000 smiles and feelings of Yuletide joy to those less anxious to participate in this good cause and joy you bring to fortunate in over 27 destinations throughout the Caribbean, the children of our country. We understand the need these Mexico, and Latin America. Although they didn’t experi- children live everyday and this is why we love to support you ence the traditional festive family gathering, they received every year.” Mark Witko of Disney Cruise Line, another will- their presents at a celebration thrown in their honor. ing contributor, shares, “We really can’t thank you enough for the opportunity to partner with you on this special event. The Holiday Gift Project was orchestrated by the FCCA, the Visiting the children with our VoluntEARS and Disney Member Lines, and participating destinations. On this day, Characters has become an annual tradition at Disney Cruise children eagerly awaited a cruise ship instead of a sled. Line, and we sincerely look forward to it every year.” However, if you looked closely you might have seen Mickey Mouse guiding the bearer of bliss. He and his friends acted as Though this has become an annual event, astonishment was elves, assisting Santa Claus during his distribution of gifts to seen in the eager children’s eyes. However, they weren’t the children ranging from infants to teenagers. Luckily, the jolly only anxious ones. Cameron Jeffrey of Celebrity Cruises could- fellow didn’t have his Naughty List present, so all of the n’t help but get swept up by the event, “This is the second time onlookers received a gift specialized for their age and inter- I have been involved with this program, and I must say that it est. The charity coalition visited institutions including was so heart-warming and touching to be involved with this orphanages, homeless shelters, foster homes, and schools. year’s event. The children had a great time. The Celebrity crew Curlene Burrowes, the Principal of Stapledon School, shares came in dancing and had a great time with the children; it her thanks and tells of the impact made in Nassau, “On behalf brought a tear to the eye. It definitely put us in the holiday spir- of the students of Stapledon School, I would like to say a it!” Margaret Jones of the Jamaica Tourist Board also found heartfelt ‘Thank You’for arranging for the special students to herself and others immersed in the activities, “It was once again be recipients of Christmas Gifts. Many of our students would my pleasure to coordinate this year’s FCCA Holiday Gift event not receive gifts at all if it were not for the kind gesture by the here in Montego Bay. The teachers and children at the Salvation portofsandiego.org Florida-Caribbean Cruise Association.” Army Basic School were ecstatic! It was a very fun filled

© 2006 Port of San Diego Contact Rita Vandergaw 619.686.6388 First Quarter 2006 o Caribbean Cruising 25

$)?!$?&##!?PDF!-

www.f-cca.com activity, especially with Santa handing out the gifts. We were Disney Cruise Line also very surprised and felt honored that the Master of the St. Maarten Conquest was there with us, and the children loved him!” St. Thomas, U.S.V.I.

This is the twelfth year in which the Foundation has sought to Holland America Line San Juan, Puerto Rico improve the lives of the Caribbean citizens through similar projects. Through projects like these, the Foundation has Norwegian Cruise Line shown that money isn’t the sole provider of joy; it takes car- Belize ing and participation. By employing such strategies, they have Roatan, Honduras impacted the lives of thousands: an adequate return for the Cozumel, Mexico almost $3 million plus invested. Thanks to the collaboration of the FCCA and the Member Lines, this event has brought Princess Cruises happiness to the children of the Caribbean. It would never be Barbados possible without the following destinations and cruise lines: Cayman Islands Dominica Carnival Cruise Lines Grenada Aruba St. Lucia Freeport, Bahamas Montego Bay, Jamaica Royal Caribbean International Cabo San Lucas, Mexico Antigua Mazatlan, Mexico Curacao Ocho Rios, Jamaica Celebrity Cruises Costa Maya, Mexico # Nassau, Bahamas Ensenada, Mexico - Progreso, Mexico St. Kitts 9 Puerto Vallarta, Mexico #- Costa Cruise Lines St. Croix, U.S.V.I. Dominican Republic -9

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Gulf Beaches ONE HOT SPOT! In Tampa, The Point Of Departure Is A Destination In Itself.

As passengers discover all that an urban entertainment complex Busch our port and the area have to offer, with movie theatres, an IMAX, Gardens Tampa is becoming the new dynamo restaurants and shopping. All among cruise towns. this, just steps from the gang- For starters, Cruise Terminal 3 ways, and only minutes from has just been completed. It offers historic Ybor City and downtown more than 100,000 square feet to Tampa. Also, the port is just 15 accommodate Tampa’s largest cruise minutes from Tampa’s renowned ships. And Cruise Terminal 2 doubled international airport. in size to 85,000 square feet. Venture a few miles from the Performing Together with Cruise Terminals 6 port and you’ll find loads of activity, Arts Center and 7, Tampa’s cruise facilities are culture and entertainment. efficient, secure, have plenty of To learn more about all we have parking and offer speedy processing to offer, call 800 -741- 2297 or and handling. 813 -905 - PORT. And remember, Next door to the terminals, although tourism in Tampa Bay joining The Florida Aquarium is really heating up, we think and the St. Pete Times you’ll find we’re actually a Forum, is Channelside – pretty cool place. Universal Studios

www.f-cca.com Princess for a Day Auction Raises $70,000 for the FCCA Foundation for the Caribbean

FCCA Foundation result in making an impact by helping those in need.”

The event personified the magnanimity and dedication of all those that assisted. It showed what can be accomplished when a group strives for a common goal. Though the fig- ures speak for themselves, with hundreds of items sold, Michele Paige of the FCCA shed some words about the event, “I know our accomplishment is decided by those who donate, so any contribution was truly appreciated.”

Though no royalty was present during the Princess for a Day Silent Auction and Luncheon, many of the attendants felt sovereign as they made donations to mutually benefit those less fortunate. During their short time on the Caribbean Princess the small group was able to raise over $70,000 for the people of the Caribbean.

The event was indeed a fundraiser, but the participants by no means came out empty handed, bidding on items rang- ing from vacation packages, artwork, jewelry, sports mem- orabilia, and even an all terrain vehicle. There are still additional donated items that were not Dorine Nielson, Chairman of the event, shared her paired with a winning bidder and they will be given a sec- thoughts, “I think that the reason our event was such a ond chance at the FCCA Gala in March, 2006. There are success is because of the support we received from our also plans to hold next year’s event via the internet in FCCA Members and Cruise Industry partners. The December, 2006 in attempt to be even more efficient.We Associate and Platinum Members were so generous in know that the success of this next event will be decided by donating items for our silent auction. Also, I have to give those who donate, so we again reach out to our partners credit to Steve, the Captain and staff of the Caribbean asking for commitment of auction items for our next spec- Princess for being so gracious and cooperative during the tacular event December 2006! planning process and on the day of the event. We took extra care to make sure our guests enjoyed themselves.” The event was without a doubt a success, no matter what Madeleine Arison elucidates on the importance and suc- front you view it on. It raised money for a positive goal, cess of the event, “I thought the luncheon was a wonder- and it allowed many industry executives, friends, and fam- ful event and that Princess did a fantastic job. I'm happy ily to purchase items at a bargain. Dorine Nielson summa- to know that the money raised will go towards worthy rizes, “Overall, the event was a success and I'm very proud causes in the Caribbean. Having spent a lot of time in the to have been part of the process. Raising $70,000 is sig- Caribbean and seeing the obvious needs are there, I am of nificant and no doubt the FCCA Foundation will continue course delighted to see Michele's efforts through the to make a positive impact in the Caribbean.”

First Quarter 2006 o Caribbean Cruising 33 Princess For a Day Sponsors We would like to thank the following sponsors for donating to the FCCA Foundation “Princess for a Day Luncheon.” Aqua Dives Chaverri Oxcart Hartley’s Undersea Walk Pelican Bay at Lucaya Barbados Tourism Authority Coco Palm Resort Historic Tours of America Rawlins Plantation Inn Bay Gardens Hotel Coordinación de Servicios Holiday Inn Renaissance Ross Bridge Golf Resort Beach Dazzlers Dynasty Coral by Hilton InterContinental Mark Hopkins Rick & Carmen Sasso Bernard K. Passman Courtyard by Marriott Miami Laura & Domenico Tringale Robin Waunch Skin Specialist Beverly’s Dazzlers Dynasty Lava Flow/Michelle Elliot Design Royal Caribbean Store Bob & Jodi Dickinson Del Sol Margaret & Brendan Corrigan Sandals Resort Boolchand’s Frenchman’s Reef Mario Avvardo Southernmost House Grand Resort Boolchand’s Harbour Gems & Jewels International Maritimos Tam Travel Corporation Caneel Bay Resort Gem Palace, Jamaica Mark Scot, Inc Village Inn & Spa Cap Caribes Gem Palace, St. Thomas Marriott Shoals Hotel & Spa Weight Manager Caribbean Villas Glitter Jewelry Maya Island Air Windjammer Landing Villa Beach - Casa de Campo Green Lizard Megan Corrigan Resort & Spa Caribbean Surf Company Half Moon Hotel Morning Star Marriott Westin St. John Resort & Villas Celebrity Jewelers Handmade Creations by Patty Omni Jewelry

34 Caribbean Cruising o First Quarter 2006

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P.O.P.O. BoxBox 383 • PhilipsburgPhilipsburg • St. MaartenMaarten Ph: 011-5995-422366 • Fax:Fax: 011-5995-425442 Email: [email protected]

By Edwin Frank, Grenada Board of Tourism

he December 2005 opening of the new Cruise plies and repairs, tender service, pilot, port agents, as well Terminal Shopping Mall on Melville Street, St. as a ship chandler. George’s, is proving to be a major shot in the arm Tfor Grenada’s tourism industry. This positive change in the The quality and size of ships now visiting Grenada have shopping mix is most obvious to the discerning cruise ship enabled Grenadian service providers and stakeholders to passengers that were fortunate to visit this “Spice Island” appreciate the growing popularity of Grenada as a cruise previously. In addition, the opening of a shopping complex ship destination. This has also given satisfaction to at the South City Plaza in Grand Anse, along with the tourism officials who are adamant that in this rebuilding existing shopping outlets at the Excel Plaza, Spiceland era every effort must be made to create a cruise tourism Mall, and the Grand Anse vendors market have all com- product that is manifestly better than what obtained prior bined to usher Grenada into the realms of destinations with to the compromising effects on the industry by Hurricane fantastic shopping opportunities. Passengers are therefore Ivan. In this regard, training for all involved was high- now able to choose from a wider range of both local and lighted as a priority venture during the months prior to the foreign made gift and craft items that mirror unique beginning of the last cruise tourism season. aspects of Grenada. These include products like fra- grances, cosmetics, local arts and crafts, jewelry, clothing, The hiring of a new Facilities Manager for the Grand Anse shoes and many more. and Morne Rouge beaches is a development that fits into the overall challenge to make Grenada’s product more user Significantly, these strides in the welcoming infrastruc- friendly and amenable to the expectations of cruise passen- ture have been dubbed a breath of fresh air as Grenada gers. Observant repeat visitor can notice the positive changes adheres to its pledge to inspire satisfaction among pas- that this appointment has facilitated on these beaches. sengers from both big and small ships. This is demon- strated in the provision of services that include garbage Benefits from Grenada’s cruise tourism industry are not collection, telephones, customs, immigration, limited sup- limited to the satisfaction of passengers only. A schools

38 Caribbean Cruising o First Quarter 2006 programme on Princess Cruises has resulted in Grenadian Concord Falls, Dougaldston Estate, and the River students being trained to acquire skills associated with the Antoine Rum Distillery. many services rendered on board the ships. This initiative is a means by which services at all levels of the tourism sector in Truly, Grenada is on the mend! The soul of the destination Grenada are enhanced and perfected. In addition, FCCA is alive. With all the efforts at product upgrade Grenada, as arranged for Princess Cruises ship to have Santa dole out a cruise destination is on the up. Christmas gifts to children from selected schools of Grenada. For more information on the Grenada Cruise Port Overall, in spite of the challenges, Grenada’s tourism Facility, contact Grenada Ports Authority at industry continues to recover as efforts are sustained to Tel: 473-440-7678 address the Product Development issues that are critical for balanced and sustainable growth. At the same time, the E-mail: [email protected] Government maintains its desire to provide incentives for [email protected] ships to include Grenada on their itineraries. For further information, visit the Grenada Board of Activities like river tubing, mountain biking, kayaking, Tourism Website www.grenadagrenadines.com hiking, diving, whale and dolphin watching, and walk- ing tours are all now available. Tourist attractions certi- Tel: 473 440 2001 fied fit for visits include Forts George and Frederick, Fax: 473 440 6637 the Annandale Waterfall, Grand Etang National Park E-mail: [email protected] and Grand Anse Beach. Similarly certified are the

First Quarter 2006 o Caribbean Cruising 39 FCCA 2006 Poster Competition Winners ach year the Florida-Caribbean Cruise Association ference in preserving the environment. The poster expresses the invites students from the Caribbean, Latin America and outcome of both negative and positive impacts on the environment. Mexico to participate in the annual FCCA Foundation for Ethe Caribbean Children’s Environmental Poster Competition. This year, thirteen nations throughout the Caribbean region accepted the invitation to participate.

One entry per category was selected as winners for their mes- sage that advocated the role each destination plays in preserving the environment. Winners included 12-year-old Trifon Simmons of Nevis’ St. Thomas Primary in the Junior Division (ages 12 and younger) and in the Senior Division (ages 13 – 16) 15-year-old Sabrina Romulue of St. Lucia’s Castries Comprehensive Secondary School.

Students throughout the Caribbean region were asked to create a poster that visually depicted at least three ways they believe could help protect the environment and promote environmental awareness in their country. The competition’s purpose is to pro- mote and stimulate environmental awareness among students and effectively educate younger generations on the importance of environmental protection. Each country submitted one poster in each age category to represent as its finalist. Sabrina Romulue of St. Lucia poster “Your Environment Reflects You,” illustrates both the negative and positive aspects of the environment. The tree signifies growth and development and takes the form of a man and woman to represent the people of the land. This is to enhance the idea of the good and bad. The woman represent the negative effects of abusing the envi- ronment and the man represents the positive effects of nourish- ing the environment and he is considered to be stronger and suits best to support the positive side.

The FCCA also congratulates the second and third place win- ners in each division. Twelve-year-old Bianca Blanchard from Haiti won second place and ten-year-old Kalyla Jones from Belize took third place in the Junior Division. Senior division second place winner is sixteen-year-old Attainea Toulon from Dominica and fourteen-year-old Amelia Layne in third place. Second place winners in both categories will each receive US $1,500 and third place winners will receive US $1,000.

The winners, Trifon and Sabrina will each received an educa- tional scholarship of US $2,500. The FCCA will also award US $500 for art supplies to the schools of the first, second, and third Trifon Simmons of Nevis poster “Preserving Our place winners in both categories. The other finalists in each divi- Environment,” depicts how conserving trees, preserving the man- sion will receive US $200 rewarding their participation and groves swamps and protecting the costal waters, can make a dif- good work. 40 Caribbean Cruising o First Quarter 2006 CUR-6-K006 FCAA_FPƒ 2/23/06 6:37 PM Page 1

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Without today’s destinations and those emerging tomorrow, culture and government. Each defines its own tourism devel- modern cruise ships - while grand in stature and packed with opment stage, thus the relationship between the cruise indus- onboard amenities - are still only very maneuverable resorts. try and destinations is a symbiotic one where mutual chal- lenges exist. Destinations are increasingly strategic and The meteoric rise of the modern cruise industry as a leading have different needs for moving forward. Broadly, destina- travel and leisure enterprise has been remarkable both in the tions can be categorized as follows: complexity of internal and external business challenges faced and the ability of cruise lines to adapt and overcome these • Niche destinations cater to specific smaller cruise adven- obstacles. Many of the observed challenges are common to ture brands and exclusive land-based tourism. They have rapidly growing travel and leisure companies: Mergers and limited or no port infrastructure or upland support options to acquisitions; vertical and horizontal integration of business cater to cruise tourism. These are likely tender ports with elements; control of costs; media and public relations; chang- small populations and one or two unique destination draws. ing consumer behavior. Others are in many ways unique to the industry and require continued effort and creativity to In the Caribbean examples may be Exuma Cays with pow- ensure the long term success and growth. dery beaches and bird watching; the volcanic island of Saba; Jost Van Dyke with its great snorkeling; or Anegada featur- Broader issues have posed challenges to the cruise industry, ing 18-mile long Horseshoe Reef making it one of the largest mostly in terms of public perception, credibility, global reefs in the world. expansion and profitability. The cruise industry as a whole meets head on issues related to environmental regulations; • Emerging destinations typically provide several unique safety & security of ships, passengers and crew; onboard san- tourism offerings that often fall into the niche categories of itation, cleanliness and health; and jurisdictional matters. The tourism. Often these destinations have a small land-based lines also must consider costs incurred in fuel and new-build- tourism product. This could be the result of a group or the ing; sales distribution channels; onboard programming; mar- government making contrite strides to improve visitor accom- keting; and impacts to destinations in terms of port and modations. This could be a small place with bigger dreams. upland tourism infrastructure, economic impacts and com- Cruise calls are an affair in terms of land arrangements. They munity support resources. may impact the entirety of the community to a great degree dependent upon the vessel size. In many cases this destination The core of the cruise industry remains the destination. In this may linger for years in cruise anonymity and then rise to the article, I address one such challenge—the changing strategic challenge of a rapidly expanding cruise marketplace. Many nature of cruise destinations—and provide insights into how times they are dependent upon one cruise brand or type and both destinations and the cruise industry will continue to shape have geared their destination offerings and delivery systems their mutually beneficial relationship in the coming years. to specifically support this market. They are just beginning to awaken to the potential and impacts of cruise. Defining Destination Stages "Cruise lines assume a risk when they decide to place an Each destination is unique in its landscape characteristics, unproven, emerging destination on an itinerary. It can mean 42 Caribbean Cruising o First Quarter 2006 another destination might be dropped. A decision that is improved its tourism image. Private entrepreneurs and the never taken lightly, and it involves significant investment to Government are emerging to work with the cruise industry create awareness of the change and the benefits offered by with potential development plans, while simultaneously con- this new destination.” according to Rick Strunck – Director, sidering the impacts on the island community. A brand image Itinerary Planning, “It's only fair that a commitment like this is emerging for the destination. There are still issues con- be met with a promise of loyalty to, and partnership with, the cerning retail opportunities, port infrastructure and trans- cruise line taking this risk." portation requirements. Flexibility in operations and meeting the needs and expectations of the client are beginning to Roatan is an emerging destination in the Caribbean that is become clear. beginning to cater to more than one cruise brand and type. Honduras is rapidly building new product and island infras- Steve also says, “It is important for transitional destinations tructure and is debating the impacts and opportunities associ- to have continuous growth so they can financially afford to ated with cruise. There are still few stakeholders offering evolve. There must be a coordinated working relationship for products and services. Cruise brands are contemplating its infrastructure, products and support services to happen. development and involvement in future itineraries. There is a tipping point to move to the next level.”

• Transitional destinations undergo a radical transformation • Mature destinations such as Grand Cayman, Cozumel and for both land-based and cruise tourism in terms of infrastruc- St. Thomas are all well established in serving the needs of the ture development over a relatively short period of time. cruise industry. This destination type has highly developed These destinations are developing a solid base of land tourism products and services geared for many types of con- tourism, moving from small 2-star hotels and all-inclusive sumers – both land-based and cruise. There is a solid tourism package stays to four star hotel properties. This evolution is product and in most cases infrastructure have been developed fast-paced and can be difficult for stakeholders attempting to publicly, privately or by both to meet the needs of the cruise adapt to the changing atmosphere. The rapid evolution can industry. A brand image of the destination is well established create an atmosphere of skepticism as to the proper direction and often has undergone several evolutions based on destina- of change. Producing arguments amongst stakeholders, tion trends, product development, media and marketing cam- vocal community discussions and overt concerns as to the paigns. Tourism products have undergone wholesale changes impacts of the cruise industry. Public relations and marketing to meet demands for quantity, quality and diversity. Retail are new tourism tools. Government finds themselves trying programs are challenging due to the volume of stores and to refocus on tourism issues and understand how to move for- revenue expectations. Relationships have been forged with ward. Advice and direction from sources outside of the local government principles and cruise industry leaders. stakeholders or tourism industry is critical to assist in steer- ing the ship in the right direction during this stage. These destinations often have established operations and per- ceptions that are difficult to change or modify due to the One example of this type of destination is St. Kitt’s, where length of time over which development has occurred. They the FCCA Fall Conference was just held. are ports with many berths or tender ports that have been hes- itant partners in development, but now must maintain the “The transitional destination has the opportunity to go either infrastructure developed to feed the community’s needs. way at this point.” According to Steve Hites, President & Director of St. Kitt’s Scenic Railway. He adds, “St. Kitt’s is a Homeports and private destinations also provide for a variety destination at a crossroads. This is an opportunity to go to other of unique challenges and opportunities. They are strategic in destinations for their experience. If we do not follow the rec- itineraries and their strengths are often linked to airline ommendations of those that have gone down this route before capacity and cost, hotel infrastructure and proximity to the and learn from their experiences, we could lose headway.” passenger market. They need to provide for a marketing draw, yet relatively few cruisers spend time within the desti- The new Marriott Hotel has favorably impacted the island’s nation. Private and semi-private destinations such as Great economy by creating new employment opportunities and Stirrup Cay, Labadee, Turks & Caicos and Costa Maya can First Quarter 2006 o Caribbean Cruising 43 bypass much of the development woes and often have direct 2. Enhancing existing destinations to meet passenger access to cruise line decision-makers. These destinations expectations – through active participation in provide excellent revenue opportunities and high passenger product development; ratings when developed to their fullest potential. 3. Expanding port infrastructure to meet the needs of Moving Forward – Addressing the Challenges future cruise vessel classes – whether this is in conjunction with government or privately developed; Each of these destination types offers a special appeal and sat- isfies specific desires for individual cruise brands. Itinerary 4. Re-inventing and developing tourist venues and Planners are always challenged to provide a variety of desti- excursions to generate demand – by working with nations and delivery options that meet the expectation levels tour operators and venues to understand the passenger of the brand’s target passenger demographics. It is a rather demographics and passenger volumes today and in unique continuum. The cruise industry must continue the the future; evolution of developing ports in all stages to meet the needs of their separate cruise brands and passengers as vessels grow 5. Educating the destination community on the values and demographics evolve. While destinations must define of the cruise industry – through community work their place in the tourism chain and explore the future path of shops, imparting of relevant economic and cruise and land-based tourism options available to them. conversion data and cruise tourism planning guidance;

According to Mike Ronan, Regional Vice President of 6. Drafting joint strategic plans to chart a successful Government & Community Relations, “As the cruise indus- development course. try continues to grow, its relationship with the destinations will take on an ever more important role as both parties strive Destinations and cruise lines must understand each others’ to satisfy first time visitor’s vacation expectations, while broader challenges in order to move forward on a parallel working to maximize the benefits to the ports and surround- course. The daily challenges of infrastructure development ing areas.” and product delivery are the baseline elements that will ulti- mately affect the success of the cruise industry. The The cruise industries’ daily challenges “in the trenches” are Conferences, community meetings, tourism workshops and those that are the backbone of the industry – issues related to one-on-one meetings go a long way toward successful rela- destinations. It is essential that the cruise industry and desti- tionship building. Greater information for emerging and nations work together to meet the needs and expectations of transitional destinations on the impacts and development the cruise visitor and to an equal extent, the destination com- opportunities available for government, private developers, munity. Today, these challenges vary to some degree by des- tour operators, retailers and other entrepreneurs is crucial for tination. As the cruise industry grows new challenges will cruise industry destination advocates. Employing guidance emerge that must be addressed. from impartial parties, garnering input from local stakehold- ers, forming strong associations with potential cruise cus- Through years of effort cruise industry alliances and rela- tomers and following thoughtful planning processes are tionships have been forged with many destinations. More keys to a successful mature cruise and land-based tourism can be done to perpetuate continued growth of the cruise destination. Defining the destination and planning for the industry, while ensuring the mutual success of the destina- future in a coordinated manner with government, local tions, to protect this symbiotic relationship. Some of the key stakeholders, community leaders, and potential cruise and long-term cruise industry destination challenges include: land-based customers will ultimately assist in alleviating many of the challenges facing the destinations and cruise 1. Finding new destinations within the existing industry today and tomorrow. geographic cruise regions – to meet the continuing evolution of the cruise itinerary;

44 Caribbean Cruising o First Quarter 2006 9

March 12, 2006FCCAPlatinum Associate Upcoming Membership Advisory Council Bar-B-Que Events at the residence of Michele M. Paige, President, FCCA March 15, 2006 12th Annual FCCA Foundation for the Caribbean Gala Dinner & Entertainment Extravaganza, American Airlines Arena, Miami, Fl. High-End Solutions for the Cruise Industry. March 17, 2006 Platinum Associate Membership Advisory Council Meeting, Royal Caribbean International’s Brilliance of the Seas, 11:00 a.m. Some push the bar. We set it. That’s why accelerating your business growth even more isn’t really a stretch. Not with Port Everglades. Your ships and guests leave from one of 11 first-rate terminals. On-site cruise services March 17, 2006 FCCA Associate Membership Luncheon, Royal Caribbean International’s Brilliance of the Seas, 12:30 p.m. managers will attend to your every need. Fast connections are right next door at Fort-Lauderdale-Hollywood International Airport—the nation’s fastest growing airport for three consecutive years. And a hub of major June 29-30, 2006 Platinum Associate Membership Advisory Council Conference, Cartagena, Colombia highways is minutes away. Ultimate location. Maximum convenience. Unrivaled service. Why do 17 cruise lines currently call Port Everglades home? We believe it has a lot to do with moving onward…and upward. Oct. 31-Nov. 3, 2006 13th Annual FCCA Caribbean Cruise Conference & Trade Show, Cayman Islands Nov. 2, 2006 Platinum Associate Membership Advisory Council Luncheon at the FCCA Conference, Cayman Islands Less waves. More possibilities. Nov. 3, 2006 FCCA Associate/Platinum Membership Tour & Luncheon at the FCCA Conference, Cayman Islands Learn more by contacting Carlos Buqueras or Jim Lida in Cruise Marketing at 954-523-3404. Dec. 2006 FCCA Foundation for the Caribbean Online Auction 1850 Eller Drive  Fort Lauderdale, FL 33316 www.broward.org/port Step aboard the future

www.f-cca.com Ship Profiles

Accommodations Oceanview: 844 Inside: 733 Balcony Suites: 736

Features Passenger Decks: 15 FreedomFreedom ofof thethe SeasSeas Cantilevered Whirlpools Rock-climbing wall Ice-skating rink Spa and Fitness Center Inaugural Cruise: May, 2006 Size & Capacities Shipyard: Aker Finnyards Tons: 160,000 Nationality of Crew Shipyard Location: Finland Length: 1,112 feet International Country of Registry: Bahamas Maximum Draft: 28 feet Cruising Speed: 21.6 knots Passengers: 3,634 Deployment Crew: 1,360 Western Caribbean

berth to a Freedom-class ship, despite its being a prototype with significant advancements. The contract is contingent upon the completion of certain conditions by the end of February. Royal Caribbean also has an option for a second ship.

"It is exhilarating to take such a giant step into the future," said Royal Caribbean Chairman and CEO Richard Fain. "We are fortunate to have such gifted collaborators as Aker Yards, and such valued supporters and advisors as our guests and trade Royal Caribbean International Orders Bold New Ship partners. Project Genesis truly is a remarkable ship. Its bold design, daring innovations and technological advancements Miami - February 6, 2006 - Royal Caribbean International fast- will delight our existing cruisers and help us draw in new ones." forwarded cruise-ship innovation today by ordering a new ship that will take the line's award-winning guest experience far Yrjo Julin, president of Aker Yards Cruise and Ferries, is into the future. The 5,400-guest, 220,000-gross-registered-ton equally proud of the companies' work. "After developing so ship, a prototype developed under the project name, Genesis, many generations of cruise ships together, we are excited builds upon the trailblazing innovations of the brand's land- about jumping so far out in front of cruise-ship design with mark Voyager and Freedom classes of ships. Finnish ship- this highly innovative and exciting ship," Julin said. builder Aker Yards will build the ship for a Fall 2009 delivery, "Working together, we will create an unparalleled experience continuing a 35-year collaboration with Royal Caribbean. for the next generation of cruisers."

At 1,180 feet long, 154 feet wide and 240 feet high, Project Julin estimates Project Genesis will take 5,800 man years to Genesis will give Royal Caribbean ample room to create complete. Aker Yards has delivered 11 ships to Royal memorable new icons and amenities to heighten guests' Caribbean over the last four decades. Three of the brand's cruise experience. Energy efficiency also was prioritized in newbuilds are now under construction at the yard. The first the new design with significant modifications made in the out is Freedom of the Seas, which debuts in June. form of the hull and in the air conditioning and water pro- duction and treatment systems. Royal Caribbean International is a global cruise vacation company with 19 ships in service and three under construc- The company estimates the all-in cost of the ship to be tion. The company also offers unique cruisetour vacations in approximately $230,000 per berth or roughly comparable per , Canada and Europe. First Quarter 2006 o Caribbean Cruising 49 www.f-cca.com

FacesT hein M atheriner TIndustryriplets Royal Caribbean International

Dwight, Daniel and David East were born in Montego Bay, Jamaica on the 16th of September 1973. Their parents carried them around everywhere in the city and island. As they grew older, they became even closer and never left each other’s side. During their school years, they were in the same classes. The triplets, never knowing which one was which, constantly overwhelmed the teachers and classmates. Even today, their parents, relatives and friends get confused!

Dwight, Daniel and David were employed at Sandals Resort and Half Moon Hotel in the Montego Bay working in the food and beverage departments. Once their shifts finished, they always waited for one another to go home. Jamaica In 1997, Daniel was employed with Royal Caribbean International as a cook trainee. This was the first time they were ever separated. Two years later, Dwight was hired as a Café Attendant and one year later, David joined the company as a Bar Boy. From that moment on, they tried to be on the same ship. It took a few years to make this happen. The day finally came. It was a glorious moment for Dwight, Daniel and David to be reunited on the Mariner of the Seas. Now, Dwight is Dining Room Waiter, Daniel is a Sous Chef and David a Bar Server.

They still are able to confuse the guests and fellow crewmembers! Their hobbies include watching football, listening to music, meeting people and they are always willing to accept new challenges.

They are always smiling and have constant energy. By working for Royal Caribbean International, doing their jobs above and beyond to the best of their abilities they are grateful to be the MARINER OF THE SEAS TRIPLETS!!! TB022006004WPB FCCA Security/Operations Committee meets in Mexico with Mayor of Playa del Carmen Carlos Joaquin Gonzalez (center), along with Sub Secretary of Tourism, Oralía Rice Rodriguez (center right), and Juan Carlos Arnau Avila, Sectur (right corner).

FCCA Foundation for the Caribbean $10,000 check presen- FCCA Security/Operations Committee meets with Hon. tation to Bahamas Ministry of Tourism Cacique Scholarship Burney F. El Hage, Comissioner of Tourism, Port & Fund onboard Carnival Cruise Lines M/S Fascination in Economic Affairs - Bonaire Government of Tourism Nassua, Bahamas. (second from right), at the FCCA Caribbean Cruise Conference and Trade Show in St. Kitts.

FCCA Security/Operations Committee meets with Gustavo FCCA Security/Operations Committee meets with Key West Ortega Joaquin, Mayor of Cozumel (2nd from left), delegation. (Standing on left) Raymond Archer, Director of Lic. Felix A. Gonzalez Canto, of Quintana Roo Port Operations, (seated from left to right ) (center), and Frederico Ruiz Pina, Secretary of Tourism of Julio Avael, City Manager, Commissioner Dan Kolhage, Cozumel (right). Commissioner Bill Verge, Mayor Morgan McPherson, and Commissioner Jose Menendez. 52 Caribbean Cruising o First Quarter 2006

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The Cayman Islands looks forward to hosting the 13th Annual FCCA Conference, October 30 - November 3. For reservations, please contact The Ritz-Carlton Grand Cayman at 800.241.3333 or 345.943.9000, or The Westin Casuarina Resort & Spa at 345.945.3800.

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