Thomas Stewart Peru International Marketing Project Thomas Stewart Crater School of Business 1 5/16/12 Thomas Stewart Peru Introduction ........................................................................................... 3 Issue ........................................................................................................ 4 Non-Profit ............................................................................................... 5 Geographical Area Analysis .................................................................... 6 Economic Analysis Part 1 ....................................................................... 7 Economic Analysis Part 2 ..................................................................... 11 Political System .................................................................................... 16 Trade Laws and Legal Analysis ............................................................. 18 Population ............................................................................................ 19 Diet and Nutrition ................................................................................ 24 Housing ................................................................................................. 27 Transportation ..................................................................................... 30 Labor ..................................................................................................... 33 Education .............................................................................................. 35 Clothing ................................................................................................ 39 Recreation and Leisure ......................................................................... 40 Language .............................................................................................. 41 Religion ................................................................................................. 43 Bibliography ......................................................................................... 45 Appendix .............................................................................................. 49 2 Thomas Stewart Peru Peru is more than just another country among dozens of others. It’s a place where people can come alive, and where nothing is impossible. There is a certain spirit that whisks others off to a place of complete euphoria that none can match. In order to learn this, I had to do much studying and writing about Peru. Throughout my educational endeavors, I have found Peru to be a place of extreme variety and culture. I wasn’t sure what to expect at the beginning of this assignment, but I never thought that I would fall in love with this extraordinary country. Obviously, some research was easier to do than other parts. And, of course, there were parts to the assignment that were more interesting than others. Doing research on all the different zones of information on Peru made the project more unbiased and real. I didn’t get to just focus on the tourist attractions, or the great food. I had to also look up how the political system works alongside what kind of tariffs are in place for certain imports and things of that nature. Not every little bit of info was pertinent to running a business in Peru, but doing all of the research painted a much clearer picture in my head of what to inspect instead of just focusing on one particular subject. Geography, combined with the economy analysis, and business etiquette made it clear that this was definitely the country where I wanted to base my non- profit organization. Love and Orphan was an issue in Peru that hit a little close to home for me. I’ve always had a heart for children, and I can’t stand to see children suffering. My church currently partners with an orphanage in Peru and helps with a plethora of different things for them. This gave rise to the idea of basing my non-profit around this magnificent notion. I really do believe that children can and will change the world eventually. If you want to help out a country, you can’t just throw money at it. That may temporarily fix a few issues, but if you take the time and effort to help the kids with things like education and financial stability, then you will have put something in to motion that others would be hard pressed to stop. Not only that, but the Bible clearly states that we are to care for orphans and widows more than once. I figured that orphans in other countries, such as Peru, were a lot worse off than the ones in the U.S. That is why the perfect non-profit organization for me is Love an Orphan. What sets apart the orphanages in Peru is really quite simple. The children in orphanages like the Posada de Amor have no chance of being adopted. They stay at the orphanage until they are adults. This is not the case for every orphanage in Peru, but this isn’t the only establishment like this. There are pros and cons to such an arrangement, but I believe that it is my duty to make sure that the kids have all the opportunities in the world there. The idea of a non-profit organization is to aim high and shoot for the star. This is why I decided to include orphans that don’t live in orphanages into my plan. I believe that those kids often get overlooked and need support sometimes just as much as kids living in orphanages. I have no doubt that Love an Orphan can make a difference. I’ve done the research. I’ve done the work. I have a vision. Now, all we need are people to rally behind it. 3 Thomas Stewart Peru Generally, most people think of the rich people as the most important. Some like to think that the old people are the most important because of their wisdom. What people clearly don’t see is that the children of today’s world will be the entire population tomorrow. Peru’s children need help. There are over half a million children in Peru that are orphaned at this moment. This extremely limits their potential for a bright future and a successful life. There are about 550,000 Orphans in Peru right now. (www.unicef.org) Not every orphan in Peru is parentless. Orphans are defined as having lost one or more parents. This shows that not every orphan needs adoption, but every orphan needs help. Being a single parent with at least one kid, especially in Peru, is not an easy task. The term “single orphan” was developed to differentiate a kid who lost one parent from a “double orphan” who lost both. Not every orphan in Peru needs shelter, or foster parents, or anything of the sort. Some of them need money for food, education, and whatever else the family is struggling with to provide for their children. The number one problem associated with orphans is emotional hurt. Children are the most fragile when it comes to feelings and losing one or both parents can serious damage a child. A lot of people overlook the hurt that these orphans go through, but it is important to keep in mind when dealing with or about them. The second major thing that they go through is poverty. Over 50% of the people living in extreme poverty in Peru are children. (www.friendsoftheorphans.org) A child obviously can’t work, so they can’t provide themselves with a steady income. Also, if a kid loses one parent, then it is solely up to the second parent to provide for all of their family. If it is the father that the family loses, then it is that much more difficult to stay afloat financially. The obvious question here is why should people care? There are a lot of other issues in the world, and no one can pay attention, let alone do something, about them all. Most people probably don’t need too much convincing when it comes to children, but a large amount of people need to leave their safe little bubble of a life and truly think about what these kids are going through. Americans are extremely blessed to not have a single ounce of poverty. The poorest in the United States are nothing compared to the poorest in other countries such as Peru. The bible clearly states that all people should take care of orphans in Psalm 82:3-“Give justice to the poor and the orphan; uphold the rights of the oppressed and the destitute.” These poor children deserve our sympathy, and much more. If a group of people were to rally behind the Peruvian youth, it would benefit the entire country forever by helping tomorrow’s population. There should be help offered to all that need it, but children should take first priority when providing aid. There is a problem in Peru, and someone needs to do something about it. Love an Orphan is non-profit organization that deals with helping Peruvian orphans by supplying them with what they need alongside with love. The outline of this organization can be found in the next section. 4 Thomas Stewart Peru Love an Orphan Providing for the needs of orphans and their families while showing them love. The premise behind our non-profit organization is to provide for the needs of orphans. One of the major needs of orphans is orphanages. Our organization builds orphanages in Peru in places that need them the most. We also pay the wages of those who work at the orphanages in order to ensure that the children are looked after properly. Our funds go towards supplies for school to enable the children to become successful in school, and in turn, successful in life. Since not all orphans are in need of an orphanage, we have put together programs for families of children that have lost a parent. There are multiple different grants that we give out that are dependent