PEOPLE: International Journal of Social Sciences ISSN 2454-5899 Shahzad Ali, 2017 Volume 3 Issue 2, pp. 787 - 808 Date of Publication: 18th September, 2017 DOI-https://dx.doi.org/10.20319/pijss.2017.32.787808 This paper can be cited as: Ali, S. (2017). Portrayal of Civil and Military Leadership of Pakistan in the British Print Media: A Textual Analysis of the Guardian and Telegraph. PEOPLE: International Journal of Social Sciences, 3(2), 787-808. This work is licensed under the Creative Commons Attribution-Non-commercial 4.0 International License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc/4.0/ or send a letter to Creative Commons, PO Box 1866, Mountain View, CA 94042, USA. PORTRAYAL OF CIVIL AND MILITARY LEADERSHIP OF PAKISTAN IN THE BRITISH PRINT MEDIA: A TEXTUAL ANALYSIS OF THE GUARDIAN AND TELEGRAPH Shahzad Ali Associate Professor, Department of Communication Studies, Bahauddin Zakariya University, Multan, Pakistan
[email protected] ______________________________________________________________________________ Abstract The study aimed to explore representation of civil and military leadership of Pakistan in the two mainstream newspapers of the UK i.e. the Guardian and the Telegraph through the lenses of qualitative textual analysis. It analyzed 25 leading articles and byline stories as the sample was selected through purposive sampling technique. The study was theoretically linked Shoemaker and Rees’s theory of influences on media contents and propaganda model of Herman and Chomsky. Overall mix representation of political leadership was explored with binary frames of popular charismatic leaders, puppets of military establishment, assertive, symbol of corruption and bad governance, champion of human rights, orthodox and fundamentalist, pro west, pro militant and ally of the US etc.