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Baseline Report 2006-07

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Baseline Report 2006-07 Impacts 08 Team Dr Beatriz García, Director Ruth Melville, Senior Research Fellow Pete Campbell, Programme Assistant Document reference: Impacts 08 (2007) Baseline Report 2006/07 Baseline Report 2006/07 March 2007 Impacts 08 is a joint programme of the University of Liverpool and Liverpool John Moores University Commissioned by Liverpool City Council Impacts 08| Baseline Report 2006/07 | 2007 Table of Contents Index: 1. Introduction and Report Overview .................................................................................................................. 4 1.1. Impacts 08 Brief: Core aims, objectives and outline for the research ..................................................... 4 1.2. The Impacts 08 Proposal: A New Model for Culture-led Regeneration Research ................................... 5 1.3. The Research Framework ...................................................................................................................... 7 1.4. Reporting and dissemination................................................................................................................... 8 1.5. Research progress .................................................................................................................................. 9 1.6. Report overview .....................................................................................................................................10 1.7. Terminology and main acronyms ...........................................................................................................12 2. Economic Impacts and Processes ................................................................................................................13 2.1. Strength of the Local Economy ..............................................................................................................13 2.2. Employment and Skills Levels ...............................................................................................................15 2.3. Strength and Sustainability of the Local Business Base ........................................................................18 2.4. Impacts of Tourism ................................................................................................................................20 2.5. Inequality in Economic Impact ...............................................................................................................23 3. The City‟s Cultural System ............................................................................................................................26 3.1. What is the City‟s Cultural System? .......................................................................................................26 3.2. Profile of the Sector ...............................................................................................................................28 3.3. Sustainability of the System ...................................................................................................................41 3.4. The Contribution of Liverpool Culture Company ....................................................................................43 4. Cultural Access and Participation ..................................................................................................................45 4.1. Introduction ............................................................................................................................................45 4.2. Data Collection Issues ...........................................................................................................................46 4.3. Levels of Interest in and Attitudes to Culture..........................................................................................46 4.4. Cultural Participation in the City and in the European Capital of Culture programme ............................46 4.5. Audience and Performer Composition ...................................................................................................47 4.6. Audience Origin .....................................................................................................................................52 4.7. Impacts of cultural participation..............................................................................................................53 4.8. Developing and Enhancing Cultural Participation ..................................................................................55 5. Identity, Image, and Place .............................................................................................................................59 5.1. Media representations of Liverpool: press content analysis ...................................................................59 5.2. Personal interpretations of Liverpool‟s positioning: perception surveys .................................................69 5.3. Institutional discourses and community representations ........................................................................72 6. Physical Infrastructure and Sustainability of the City .....................................................................................73 6.1. Introduction ............................................................................................................................................73 6.2. Major Infrastructure Projects ..................................................................................................................74 6.3. Use, Quality and Maintenance of the Public Realm ...............................................................................75 6.4. Physical Infrastructure of Culture ...........................................................................................................76 6.5. The Use of the Heritage Environment ....................................................................................................77 6.6. Environmental Sustainability Impacts ....................................................................................................77 6.7. Transport and Travel Infrastructure ........................................................................................................77 1 Impacts 08 - The Liverpool Model, European Capital of Culture Research Programme www.impacts08.net Impacts 08| Baseline Report 2006/07 | 2007 Figures: Section 2. Economic Impacts and Processes Figure 2-1:GVA per head - actual (1996-2004) and forecast (2004+) ...............................................................14 Figure 2-2: Liverpool house prices indexed to England and Wales ...................................................................15 Figure 2-3: Overall employment rate (working age) (1997/98 - 2004/05) ..........................................................16 Figure 2-4: Merseyside Enterprise Count (1999-2005) .....................................................................................18 Figure 2-5: New firm start up and failure rates relative to the UK (1995-2003) .................................................19 Figure 2-6: Distribution of Merseyside members of 08businessconnect ...........................................................20 Figure 2-7: Breakdown in visitor spend per day ................................................................................................21 Figure 2-8: Hotel occupancy rates ....................................................................................................................22 Figure 2-9: Purpose of visit ...............................................................................................................................23 Figure 2-10: Map of IMD2004 across SOAs in Liverpool ..................................................................................25 Section 3. The City’s Cultural System Figure 3-1: Sectors composing the „city‟s cultural system‟ ................................................................................27 Figure 3-2: Employment in the cultural system as a % of total employment volume .........................................29 Figure 3-3: Workplace units in the cultural system as a % of total workplace units ...........................................30 Figure 3-4: Employment volume in „DCMS Creative Industries‟ as a % of total employment volume ...............31 Figure 3-5: Workplace units in „DCMS Creative Industries‟ as a % of total workplace units ..............................31 Figure 3-6: Total number of workplace units in Liverpool‟s cultural system – by sector ....................................32 Figure 3-7: Employment volume in Liverpool‟s cultural system – by sector ......................................................32 Figure 3-8: % of total population employed in the cultural system.....................................................................33 Figure 3-9: Change in composition of sectoral employment in the cultural system ...........................................33 Figure 3-10: Change in composition of workplace units in the cultural system .................................................34 Figure 3-11: Liverpool‟s Creative Industries Workplaces by DCMS category ...................................................35 Figure 3-12: Liverpool‟s Creative Industry employment volume by DCMS category .........................................36 Figure 3-13: % of total population employed in Creative Industries across indicative core cities ......................36 Figure 3-14: Creative Industries relative employment
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